Our Brand Focus
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LOOK FOR THE LOGO CAMPAIGN<br />
For 2013, BBB launched “Look for the Logo”, a year-long brand<br />
awareness campaign aimed to drive consumers to look for BBB<br />
Accredited Businesses when searching for a business to trust.<br />
This campaign will focus on increasing consumer brand exposure,<br />
BBB Accreditated Business engagement, and BBB Accredited<br />
Business growth.<br />
MARKETING INITIATIVES<br />
Community presence at events like the Chinese<br />
New Year Celebration at the International Village, and<br />
E-Data Destruction Day.<br />
5,000 branded “Look for the Logo” business cards<br />
were distributed to Community Policing Oces.<br />
Tradeshow support was provided in the<br />
form of a “Look for the Logo” scavenger<br />
hunt at the Buildex tradeshow to generate<br />
consumer trac to BBB Accredited<br />
Business booths. Accredited<br />
Businesses were presented a “Look<br />
for the Logo” tradeshow tent card to showcase their<br />
Accreditation, and given a complimentary BBB decal.<br />
2013 Summer Transit Advertising<br />
ON<br />
GROWING<br />
AVERAGE OVER<br />
OUR<br />
2.75<br />
MILLION<br />
5 6 BRAND<br />
IMPRESSIONS 31% TIMES WEEKS<br />
EXPOSURE<br />
METRO<br />
OF THE<br />
TARGETING<br />
VANCOUVER<br />
POPULATION<br />
... and more to come!
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