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CONSUMER AWARENESS 83 53 2012 MEDIA OUTREACH Radio Interviews Press Releases CTV Cooperative Advertising March 2012 to June 2012 Television Interviews Newspaper Articles Marketplace Over 300 ads with the BBB logo 49 100 10 interviews of the BBB president on consumer topics Total media impressions: 17,000,000 Relevance KVOS TV Partnership Spring 2012 Public service announcements on fraud prevention featuring the BBB president and BBB logo Topics included grandparent scams, lottery scams, and charity tips Total media impressions: 672,000 CKNW/AM740 Combination Advertising Summer 2012 and Autumn 2012 campaigns Accredited Businesses participated to show o their Accreditation with the BBB Daily listeners across Metro Vancouver: 200,000
In 2012, we had 928,200 new visitors to the BBB website (66.3% of total visits) BBB 84.3% of total visits consisted of search trac 2013 CONSUMER OUTREACH Top Ten Scams Publication and press conference In partnership with BC Securities Commission, Consumer Protection BC, the Competition Bureau of Canada, the RCMP and the Vehicle Sales Authority Over 10,000 brochures distributed to Community Policing Oces across BC 10 10 Presented by the Better Business Bureau serving Mainland British Columbia 6 5 Presented by the 4Better Business 7 Bureau serving Mainland British Columbia 1 3 8 6 5 2 4 7 1 3 8 2 *Psychology of scams: 1. Appeal to trust and authority 2. Exploit basic human desires and needs 3. Personalized oer appears legitimate 4. Induction by way of making small commitments 5. Belief that large award justifies fees 6. Lack of emotional control *Psychology 7. Increased hostility of scams: and guilt 1. 8. Appeal Opening to for trust re-victimization and authority 2. Exploit basic human desires and needs * for illustration purposes only 3. Personalized oer appears legitimate 4. Induction by way of making small commitments 5. Belief that large award justifies fees 6. Lack of emotional control 7. Increased hostility and guilt 8. Opening for re-victimization * for illustration purposes only #JUSTINCASE #JUSTINCASE Join the discussion on Twitter Join the discussion on Twitter * * TOP ADVERTIS SCAM TOP LOVE ADVERTIS SCAM TOP FINANCIAL LOVE SCAM TOP FINANCIAL ONLINE SCAM TOP ONLINE SALES SCAM TOP COMPUTER SALES SCAM TOP YOUTH COMPUTER SCAM TOP YOUTH BUSINESS SCAM TOP BUSINESS HOME SCAM IMPROVEM SCAM SCAM TOP OF HOME THE IMPROVEM YEAR SCAM SCAM OF THE YEAR
Page 1 and 2: Marketplace Relevance ANNUAL REPORT
Page 3 and 4: Registration and Networking Value E
Page 5: LOOK FOR THE LOGO CAMPAIGN For 2013
Page 9 and 10: TORCH AWARDS The Torch Award is a s
Page 11: CONSOLIDATED FINANCIAL STATEMENTS
Page 21 and 22: MESSAGE FROM THE CHAIR We have had

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