07.03.2012 Views

How to Use PINTEREST FOR BUSINESS

Drive Traffic & Leads to Your Website with Pinterest

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how <strong>to</strong> use pinterest for business<br />

Has your company released an ebook or a white paper recently? Take a<br />

screenshot of it and add it <strong>to</strong> a board that’s a collection of papers. Do the<br />

same if someone from your team has authored an industry book. This will<br />

help you establish your thought leadership on pinterest.<br />

pHoToS of your cuSToMerS<br />

promoting your happy cus<strong>to</strong>mers is a great way <strong>to</strong> create a positive sentiment<br />

around your brand. encourage your cus<strong>to</strong>mers <strong>to</strong> send you pho<strong>to</strong>s (or take<br />

pho<strong>to</strong>s of them at your next event.) create a board of their smiling faces –<br />

perhaps using your product or service!<br />

creATe A uSer-geNerATeD pINboArD<br />

by enabling other users <strong>to</strong> contribute their own pins <strong>to</strong> your pinboards, you<br />

open up a great opportunity <strong>to</strong> involve fans and cus<strong>to</strong>mers in your marketing.<br />

pick out a few of your <strong>to</strong>p evangelists or cus<strong>to</strong>mers, and create a board<br />

dedicated <strong>to</strong> their pins.

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