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A P R / M A Y 

COlOURFUl 

FAsHION: 

CLOTHES TO 

GET YOU 

NOTICED 

ElsA bIllGREN 

THE QUEEN OF VINTAGE 

P O U F ! M A G A Z I N E 

2 0 1 3 

#4 

DO YOU 

SPEAK 

FLOWER? 

New 

magazine! 

+ 

ROAD 

TRIP! 

NAPA 

VAllEY 

Inspiring, Classy, Timeless

STYLE 

16 

WINDOW 

28 

SHOPPING 

We'd like to go to the Chelsea 

Flower Show, get ourselves a new 

life and bathe in copper. 

WINE & DINE 

116 

128 

22 

24 

26 Gizmo Chick 

BRUNCH AT IT’S 

BEST 

THE ART OF 

TABLE SETTING 

THE BARMAN 

CLASSIC 

COCKTAIL 

92 

NAPA VALLEY 

GUIDE 

WINE COUNTRY WEEKEND 

Don't take a Napa, go to Napa! 

lADIEs wHO bRUNCH 

HEALTH & BEAUTY STYLE 

138 bEAUTY 

Are you a spender or a 

saver? 

134 sPRING ClEAN YOUR 

bODY 

Squeaky clean from the 

inside out 

44 MOTHER's DAY GIFT 

GUIDE 

Pretty things for the 

woman who brought you 

in to this world. 

INSPIRING, CLASSY, 

TIMELESS 

#1 

The Lake 

House 

52 

116 

92 FAsHION 

Let's go crazy for colour! 

100 FAsHION 

More fashion! 

108 MICHEllE ObAMA 

Power dressing 2.0 

Want us? Need us? Subscribe 

to Pouf! and never miss out. 

Click here. 

84 ElsA 

bIllGREN 

CONTENTs 

22 GEORGE 

THE BARMAN 

Hot man - cold drinks. 

THE 

FOURTH 

ISSUE 

Stuff you need 

to know to 

sound cultural 

- 

A guide 

to fine arts 

68

Kristina Hultkrantz Karin Wildheim 

IllUsTRATOR 

American born illustrator Kristina Hultkrantz, you may know 

her as Emma-Kisstina, loves being a true girly girl. She loves 

drawing the beautiful things we have around us, that define 

who were are, and make us happy... or anything pink! Since 

2008 she lives and works in her dream city Stockholm, 

Sweden. 

PHOTOGRAPHER 

Asia Pietrzyk George James 

GRAPHIC DEsIGNER 

Her real name is actually Joanna, but everyone calls her Asia. Born and 

raised in Poland, she moved to Stockholm 2011 to live a happy life with 

her better half. Although she has got a degree in German and Swiss 

literature, Asia decided to become a designer and illustrator. When 

she is not doing what she loves (which is drawing&designing), she can 

be found with her better half doing funny things, cooking, watching 

Woody Allen's movies or daydreaming. 

Pernilla Giorgi Filippa Svensson 

IllUsTRATOR/GRAPHIC DEsIGNER 

She loves nothing more than drawing (perhaps with the 

exception of a really nice sea-salt flavored chocolate and a 

good afternoon nap in the hammock!). And she's passionate 

about all kinds of art and design. Though after several years 

of studying art and its history, product design, architecture, 

and graphic design her focus has now shifted to drawing 

and illustrating. Preferably with a curious twist. 

CONTRIbUTORs 

A photographer with passion for food, garden and flea markets. 

She loves to take pictures of nice homes and nice people. 

Her plan is to move to Italy when she gets rich and famous. 

bARMAN AND COlUMNIsT 

George James is a barman who has worked his way up from 

pulling pints in pubs, to shaking gimlets for presidents. 

In each issue George sneaks you in behind the bar of London’s 

most fashionable events. He’ll even share a drink with you. 

HOlIsTIC HEAlTH COACH & INFORMATIVE blOGGER 

Filippa received her Holistic Health Coach certification at the 

Institute of Integrative Nutrition in New York. As a former Public 

Relations Executive in the city, the raw food fanatic recently 

switched careers to pursue her true passion in Stockholm. On the 

side she devotes her time to informative blogging for Raw Clarity. 

She loves green juicing, meditation, and affirmations. 

4 5

Ida & Emma Augustsson 

FAsHION NERDs/MUsIC lOVERs 

Ida & Emma Augustsson are identical twins, fashion nerds and 

music lovers. 

Born and raised on the countryside of Blekinge 30 plus years 

ago. Now living on the best coast of Sweden, Gothenburg. 

Have never had a nail polish free day since the 90's. Love the 

creative side about make up and beauty with a touch of humour. 

Ida works nine to five in the fashion business and Emma 

in the finance business. 

Karin Rosenlund 

CONTRIbUTING FAsHION EDITOR 

Karin is a freelance fashion stylist with over 14 years of 

experience. She is based in Gothenburg since five years. 

Karin thinks fashion should be fun and inspiring. Her style is 

simple and classic. Her motto is, less is more. She loves to 

travel and Paris has a special place in her heart. In her spare 

time she enjoys to hang around with her family. 

Kristin Brulay 

MAkEUP-ARTIsT 

Kristin Brulay is a creative music loving Hair-and Makeup 

artist and Fashion Stylist. She is fascinated by the possibility 

to enhance everybody's beauty and create amazing art. 

Kristin believes that fashion shouldn't be taken to seriously - 

It should be fun, creative and an inspiration to make you feel 

FABULOUS! 

Caroline Grane 

HAIR & MAkE UP sTYlIsT 

Jonas Lundberg 

Angelica Hellgren 

Sandra Runsten 

CONTRIbUTORs 

The hairdresser that became a stylist that eventually ended up as a stylist slash make up artist. 

What inspires her are the stories in each and every one of us. 

When it comes to style, she strongly believes in finding yourself and your true identity and 

then building your style around that, which will naturally add charm and confidence to the 

approach. Live your life and wear your passion - that's her saying! 

PHOTOGRAPHER 

After a few years of assisting high end fashion photographers, Jonas has made a successful 

career. With a passion for challenges Jonas approaches each project with an open 

mind, always tapping into contemporary trends. Inspired by photographers like Richard 

Avedon, his images express a quality both crude and elegant. His favourite model is his 

one year old daughter Molly. 

FAsHION wRITER COlUMNIsT/blOG EDITOR 

Fashion columnist/writer and blog editor Angelica Hellgren, believes in all things vintage 

and has a weakness for the stylish 80s. She’s also a shameless art lover, culinary creator 

and she loves crowded cities. She’s the fashion editor for newspaper NWT. 

6 7 

wRITER 

Sandra is a Stockholm-based economist who has a day-job within corporate resposibility, 

dreams of a townhouse in Broolyn and loves 60’s vintage dresses. She 

never says no to karaoke and has sailed across the Atlantic. Her main interests in 

life are food and traveling, and for this issue she tried the wines of Napa Valley as 

a newlywed.

CONTRIbUTORs 

Carl-Henric Malmgren 

wRITER / ART AND ANTIqUEs ExPERT 

Carl-Henric Malmgren returned from homes in London and Amsterdam to his native 

Sweden in search for what he thought would be a less hectic life style. 

The peace and quiet is yet far away in a fast changing and ever evolving antiques and 

auction market of the 21st century, and the eccentric world at Fåfängans Antik is buzzing 

with life. Carl-Henric is also a frequent blogger under the pseudonym Mr. Freelance 

Marina Milojkovic 

CONTRIbUTING EDITOR 

A bag-o-holic as well as a food and magazine lover. Marina loves to have as many 

projects as possible going on at the same time. Perhaps that is why she studied 

communications, art history and global development. She works freelance with 

styling and writing and that is not enough. She also works as a consultant with 

PR and social media strategies. 

Nazli Eidmohammadi 

GIZMO CHICk 

Nazli the Gizmo Chick is an engineering student at Chalmers University of Technology. 

There she is studying her master in Product Development and is loving it. 

Originally she is from Turkmenistan, where her name has the meaning the “Irresistible 

one”. Her curiosity for tech devices started out at a young age, when she 

got her very first Game Boy. 

Megan Bross 

CONTRIbUTING EDITOR 

Born and raised in the US (East coast), Megan moved to Sweden when she was 23 

and she has been living in Gothenburg ever since. She is a trained chef who loves 

reading recipes and surprising hungry friends with her new creations. Although 

her career path took a turn away from the kitchen, in her free time she loves traveling 

the globe in search of new restaurants, ingredients and cooking tips. 

* 

DIN MARKNADSPLATS FÖR ANTIKVITETER, KONST OCH DESIGN 

1 500 kr 

Stol, Gustaviansk stil 

450 kr 

Tekanna, Rörstrand, 

“Ostindia” 

5 500 kr 

Skänk, omkring år 1900 

1 200 kr 

Kittel, Skultuna bruk, 

1700-tal 

7 000 kr 

Ljuskrona, droppformad, 

1920-tal 

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VAROR TILL FAST PRIS 

3 500 kr 

Skrivbord, tidigt 1900-tal 

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Terrin, Kina, 1700-tal 

3 800 kr 

Bror Marklund, Mäster 

Olof, Kyrkvaktaren 

2 500 kr 

Kornisch, 1800-tal 

26 000 kr 

Salsskåp, 1800-tal 

2 500 kr 

Såssnipa, Kina, 1700-tal 

4 800 kr 

Byrå, Louis seize-stil, 

1900-tal 

1 200 kr 

Gräddkanna, silver, 

England 

19 000 kr 

Salsskåp, 1800-tal 

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Tallrik, Kina, 1700-tal 

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Kandelaber, 1800-tal, 

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E-post: info@trademill.se • Tfn: 08-20 81 00 

Butik i Stockholm: Ekensbergsv. 128, 172 69 Sundbyberg 

www.trademill.se 

3 500 kr 

Fällbord, 1800-talets början 

2 800 kr 

Urna med hänklar, gjutjärn 

1 500 kr 

Fiskfat med sil, “Carrara” 

1 400 kr 

Stol, Gustaviansk stil 

750 kr för 7 stycken 

Glas på fot, Reijmyre, 

Björn Trädgårdh 

5 500 kr 

Orientmatta, Täbriz, 

385x300 cm 

ANNONSERA GRATIS 

OCH VÄRDERA ONLINE 

8 9

why, how lovely to see you! 

let's stay in touch: 

Ann-Charlotte Lovén 

Co-founder and Editor in chief of Pouf! 

Magazine 

The best thing your mother ever taught 

you: To trust my female intuition. 

beauty budget tip: Aspirin mask 

what kind of art hangs on your walls? 

I adore old copper plate engravings in 

simple gilded frames 

Favourite vintage find: My wedding and 

engagement rings 

China pattern of choice: How could one 

possibly choose? 

Drop her a line: 

anncharlotte@poufmagazine.com 

Co-founder and CEO of Pouf! Magazine 


you: The value of unconditional love 

beauty budget tip: Sun powder and a 

black mascara will take you a long way. 


Modern art and illustrations 

Favourite vintage find: My gold pine-apple 

China pattern of choice: Wedgwood 

Vera Wang Lace Gold 

Get in touch: 

jelena@poufmagazine.com 

MEET THE TEAM 

Jelena Jankovic L innea Måhlén 

Graphic designer at Pouf! Magazine 


you: That money isn't everything. 

beauty budget tip: A lot of sleep! 


A mixture of photos and art from friends 

and flee markets. 

Favourite vintage find: A red silk dress. 

China pattern of choice: Prunus by Stig 

Lindberg (Gustavsberg). 

Send her a fan mail: 

linnea@poufmagazine.com 

10 11

NOTES 

FROM 

OUR 

EDITORS 

"The question isn’t who’s going to let me; it’s who is going to stop 

me.” ~Ayn Rand 

Well, that would be a prefect quote for the women of today! We are 

on the go and that is also why we have chosen 

to dedicate this issue to our Women, in particular our Mothers. These 

Women whom we still learn from every day, who has been our sources 

of inspiration and stand by our side no matter what, that is our 

Mothers! 

with spring just around the corner, we give you all the necessities 

and inspiration you need for spring. We guide you on how to set the 

table in a perfect manner, get the right flowers, and serve you just 

the right recipe for that lovely brunch. Now all you have to do is to 

invite your Mom, your granny, your girlfriends and celebrate Women! 

Love, 

Jelena & Ann-Charlotte 

“Inspiring, classy timeless.” 


Jelena Jankovic 

PHOTOGRAPHED BY kARIN wIlDHEIM 

HAIR & MAKEUP BY HAIR & FACE 

12 13

14 

EARlY sUMMER 

bUCkET lIsT 

Light a bonfire on Valborg 

Prepare your home and garden for the 

summer season 

Dine al fresco 

Do a bit of gardening (even if it's only on 

your windowsill) 

Get a pedicure 

Visit Chelsea Flower Show 

Honour your Mother on May 26th

wINDOw sHOPPING 

Chelsea 

Flower Show 

sTOP AND sMEll THE ROsEs! 

Visit the festival looking fresh as 

a daisy 

STYLE 

Chosen by our 

Editor in-chief 


GARDENERs I MET AND lIkED NOTEbOOk 90 sEk (¤10) ARCHIE GRAND CAT EYE ACETATE GlAssEs 2 790 sEk 

(¤310) CUTlER AND GROss DEwDROPs ON bRIGHT PETAls NECklACE 2 225 sEk (¤247) ElVA FIElDs DREss 

249 sEk (¤28) H&M 


DIANA F+ GOlD EDITION lOMOGRAPHY CAMERA 1 075 sEk (¤119) lOMOGRAPHY sHOP bROGUED GlOVEs 

IN wHITE 485 sEk (¤54) AsPINAl OF lONDON sMAll PEN CAsE IN VIOlET lIZARD & CREAM sUEDE 315 sEk 

(¤35) AsPINAl OF lONDON bOw TERRACE bRADsHAw bAG 3 485 sEk (¤387) kATE sPADE ORANGE PANsY 

EARRINGs 2 865 sEk (¤318) kAREN wAlkER TREsOR CORk sHOEs 2 085 sEk (¤232) kATE sPADE lIP GlOss 

IN sPRING sPlENDER 129 sEk (¤14) bURT's bEEs VIkTOR & ROlF FlOwERbOMb EAU DE PARFUM 619 sEk 

(¤69) kICks 

16 17


New Life, 

New Me 

HEAlTHY sPIRIT! 

New Life requires some new products 

and appliances at home 

STYLE 

Chosen by our 

CEO 

Jelena Jankovic 

YOGA MED MAlIN 171 sEk (¤20) ADlIbRIs TwO TONE NOTEbOOk IN ORANGE AND PINk 914 sEk (¤106) VIVRE 

PHIlIPs wAkE UP lIGHT 1 199 sEk (¤139) VIPPON skIPPING ROPE 51 sEk (¤6) PINEAPPlE wAkE UP lIGHT 

1 199 sEk (¤139) VIPPON.COM MAsON PEARsON HAIRbRUsH 1 149 sEk (¤136) ElEVEN.sE 


DR sTUART's TEA GOODNEss.CO.Uk ADIDAs bY sTEllA MCCARTNEY DIORITE ADIZERO 960 sEk (¤112) ZAP- 

POs VERbENA sAlT sCRUb 348 sEk (¤40) l'OCCITANE CAsAll YOGA MAT 119 sEk (¤23) sPORTlINE lARGE 

INDOOR & OUTDOOR CANDlE 1 775 sEk (¤206) bIGElOw sPORT bRA 99 sEk (¤12) H&M PUkkA TEA 23 sEk 

(¤3) PUkkAHERbs sUPER ANGEl JUICER 5500 7 352 sEk (¤858) EVERYTHING kITCHENs GREEN TEA sHOwER 

GEl 160 sEk (¤19) l'OCCITANE 

18 19


Brass & 

Copper 

wHAT A sHOw-sTOPPER! 

Add shimmer to your life with these 

metallic goodies 

STYLE 

Chosen by our 

graphic designer 

L innea Måhlén 

CAsT bRAss NECklACE 203 sEk (¤24) DOREs COPPER TAPE 108 sEk (¤12,50) MANUFACTUM.DE ICE bUCk- 

ET 'lYDIA' 439 sEk (¤51) OsCAR & ClOTHIlDE RAbbIT HOOk 172 sEk (¤20) ANTHROPOlOGIE bRONZE TUbE 

bRACElET 190 sEk (¤22) COs HINOkI bATH bOwl 762 sEk (¤88) MJOlk.CA 


HAY CANDlEsTICk ARTIllERIET.sE DAVID DERksEN COPPER lIGHTs DAVID DERksEN DEsIGN COPPER 

bATHTUb 25 375sEk (¤2 947) MYlUxURYkITCHENANDbATH.COM HAMMERED PITCHER ANAlOGUElIFE.COM 

sTONE AND COPPER sTOCk POT ANTHROPOlOGIE METAllIC sHARPIE PENs 55 sEk (¤6) sTAPlEs.CO.Uk 

bRAss FlOwER POT 'HORTUs' 1 800sEk (¤209) sVENskT TENN kITCHEN AID sTAND MIxER 4 125sEk (¤479) 

kITCHEN AID PIllOw 'GRENOblE' 299sEk (¤35) OsCAR & ClOTHIlDE 

20 21

22 

WINE 

& 

DINE 

GEORGE THE bARMAN 

I love pubs 

George James: 

I love pubs. I raised myself in them; as a teenager, I skipped school to sit in 

dark and dingy corners, with a ten pack of cheap cigarettes and a warm pint 

of watery ale and waste away the afternoons. 

I 

was a jumped up posh boy who wanted to 

be a working class hero (self-indulgent, I 

know, but I was 16) and pubs were the best 

place to escape the trappings of being a 

middle class, over sensitive Bob Dylan fan. In 

the tired, smelly Victorian buildings of Worcester 

I got to mix with all kinds of publicans and 

regulars, who at the time were my idols. A constant 

of the pub, each had their own particular 

chair and staple drink. The staff behind the bar 

became like substitute teachers, but instead of 

teaching useless things like Maths or English, 

TEXT GEORGE JAMEs 

ILLUSTRATION kRIsTINA HUlTkRANTZ 

they taught me the important things in life, like 

how to roll cigarettes or how to avoid a hangover. 

Pubs at this time were going through a revolution. 

The Weatherspoons revolution. Weatherspoons 

acquire struggling pubs, and because 

of the sheer volume that they own are able 

to provide cheaper beer, cheaper food, and 

constant television. At the time, I used them 

too, but I felt bad for every boarded up ‘Queen 

Elizabeth’ and ‘Royal Oak’ that couldn’t afford 

to compete with a ‘beer and a burger’ for a 

fiver. But I soon got over that; after 

all Weatherspoons helped keep me 

full and drunk at university, and I felt 

it was inevitable that pubs, like all 

things in the modern world, would 

become standardised in order to 

survive at all. 

A pub seemed like the natural 

choice for my first job. I started 

work as a bar man/waiter in one of 

Britain’s 759 pubs called ‘The Red 

Lion’. The Red Lion was a little village 

pub, with its own group of regulars, 

such as one who came early to tell us 

about how he wanted to die. It was 

also a chain pub, not Weatherspoons, 

but one of its rivals, who shall remain 

nameless. 

The Red Lion particularly focused 

on the family Sunday roast. Sundays 

were manic. Everyone wanted a different 

sauce to slather over their dry 

turkey or crucified roast beef. People 

were rude, it smelt, the carpets were 

sticky and for the first time in my life 

I got tired of the taste of warm beer. 

The regulars also stopped being my 

hero’s, when it turned out that actually 

they were a depressing group 

of alcoholics (Who knew?). The staff 

were mean and the head chief obviously 

had too much gravy in the microwave 

to be able to communicate 

without sweating and shaking like 

he was about to explode. I couldn’t 

take the place anymore, I had to get 

out, not just the pub but the whole 

town, I still wanted to sit in pubs, but 

I wanted to do it somewhere where it 

didn’t smell faintly of urine. The staff 

didn’t like me either, the cracks in my 

fake working class exterior were widening. 

I asked the chiefs ‘where they 

had trained’; I questioned everyone 

on what they ‘really’ wanted to do in 

life and asked for my staff meal of a 

burger to be cooked blue. I eventually 

resigned and just in time too, a 

month after I quit there was a murder 

in the pub toilets. 

I went to london. I went to cocktail 

bars and nightclubs and trendy bar 

café’s in Brick Lane and Soho. They 

were great, but they couldn’t give 

me what pubs had done. In cocktail 

bars you had to pay £8 for a drink 

"I wAS A 

jUMpEd Up 

pOSH bOy 

wHO wANT- 

Ed TO bE A 

wOrkING 

cLASS HErO 

(SELF-INdULGENT, 

I 

kNOw, bUT I 

wAS 16) ANd 

pUbS wErE 

THE bEST 

pLAcE TO 

EScApE THE 

TrAppINGS 

OF bEING 

A MIddLE 

cLASS, OVEr 

SENSITIVE 

bOb dyLAN 

FAN." 

the size of an espresso. In nightclubs 

you had to sit alone for hours on 

end while your friends went to try 

and attract potential wives, with a 

strange tribal dance. In bar café’s you 

had to listen to some nineteen year 

old girl slaughter Neil Young songs 

on an acoustic guitar her dad paid 

for. I wanted my newspaper reading, 

football watching, anyone can come 

in. But I couldn’t go back to warm 

beer and sticky carpets either. 

But luckily I wasn’t alone. Pubs in 

London have been going through 

their own revolution in the last ten 

years, and have changed beyond recognition. 

Particularly in North London. 

Landlords everywhere realised 

they couldn’t compete with chain 

pubs on price, but as the demand is 

there for good food and interesting 

beers, they can compete on quality. 

First I discovered ‘The Flask’ in 

Highgate Village, where on the beer 

menu are beers such as blue moon; 

a wheat beer (which is best served 

with an orange slice) or Kwak (which 

comes with a glass that has a wooden 

handle). Then I stumbled upon 

‘The Assembly House’ in Kentish 

Town which is great for food and is 

super cool inside. Then I needed a 

pub to watch football in and was recommended 

to go to ‘The Sheephaven 

Bay’ in Mornington Crescent, an 

Irish pub which not only shows football 

but shows Gaelic football. 

Pubs are fighting back, and they are 

winning. The Common joke outside 

of London is that in the capital a pint 

of beer will cost you four pounds. It’s 

a fair comment because it probably 

will, but I will happily pay it, because 

I love pubs but I want individual pubs 

owned by Landlords and frequented 

by everyone, from the sixteen year 

olds skipping school to the old man 

reading his newspaper. 

23

24 

WINE 

& 

DINE 

Cocktail 

THE FUN 

Caipiroska 

Caipiroskas are fun and they are so easy to make. 

I actually prefer them to mojitos, and so does most of 

South America. Although it’s standard practice to serve 

them over crushed ice, I like to shake this cucumber version 

and serve in a martini glass, it’s unusual I know, but 

if you shake harder and a bit longer than you normally 

would, the flakes of ice make this a great drink to sip at, 

especially on a warm day. 

TEXT AND RECIPE GEORGE JAMEs 

ILLUSTRATION kRIsTINA HUlTkRANTZ 

Let's 

make it! 

Ingredients 

Cucumber juice 

Vodka 

Lime juice 

Sugar syrup 

For preparation 

First juice cucumbers (use a strainer to 

get rid of excess pulp) 

Then mix your vodka and cucumber juice (half and 

half) and leave in the freezer overnight. 

The Mix: 

I like to shake this drink over ice 

and serve in a martini glass but it 

could also be served in a highball 

with crushed ice. 

4 parts vodka and cucumber mix 

2 parts lime juice 

1 part sugar syrup 

A great way to garnish this drink is 

by peeling a strip of 

cucumber skin (in the same 

way you would a potato) 

and using it as decoration. 

Happy drinking! 

25

26 

gizmo chick's 

travel kit 

Neck Pillow, "Upptäcka" 

Travel Iron, "Steamfast " 

This mini steam iron will save 

your day! With its 0.5 kilo it's very 

handy and portable. Plug it in and 

start steaming within 15 seconds! 

129 SEK (¤15), amazon.com 

For long distance flights one of these is your best friend! Inflate 

it for your comfort and get your beauty sleep 10.000 

meters up in the air. 

79 SEK (¤9), ikea.com 

Refillable Perfume 

Bottle 

Now you can carry your 

favorite fragrance wherever 

you go! This wonderful creation 

comes in the size of a 

lipstick and you can choose 

between 10 vibrant colours! 

120 SEK (¤14), travalo.com 

Waterproof Camera 

Sony DSC-TX20. Waterproof, dustproof, 

shockproof, 16.2 megapixels, 

full HD-video recording AND a slim 

chique design! Can it get any better 

than this? 

2 300 SEK (¤274), sony.se 

Luggage Scale 

Worried that your luggage is to 

heavy after a shopping weekend? 

With this you can stop guessing! 

99 SEK (¤12), kjell.com 

Portable Bluetooth 

Speaker 

This portable little speaker is 

smaller than your phone but 

comes with a great sound. 

Connect it to your phone or 

insert a microSD and enjoy! 

249 SEK (¤30), scan.co.uk 

Mini-Toothbrush 

Wisp away your bad breath 

with this mini-toothbrush! 

The freshening bead gives 

you a clean cool breath with 

no need for water so you can 

use it anywhere! 

45 SEK (¤5), drugstore.com 

Off line Maps App 

The best navigation app of it's 

kind! Download the map of 

your destination and find your 

way through new cities. And 

best of all.. No data-roaming 

or WiFi connection is needed 

when using it! 

22 SEK (¤3), citymaps2go.com 

The Anti-Bottle 

Quench your thirst with this foldable 

water bottle! It's playful, practical 

and perfect and you can carry 

it with you everywhere! 

70 SEK (¤8), lightinthebox.com 

who is Nazli? 

Nazli the Gizmo Chick is an engineering 

student at Chalmers University 

of Technology. There she 

is studying her master in Product 

Development and is loving it. 

Originally she is from Turkmenistan, 

where her name has the meaning 

the “Irresistible one”. Her curiosity 

for tech devices started out at a 

young age, when she got her very 

first Game Boy. 

when she is not trying to find the 

latest gizmos to share with you fine 

people she is off conquering new 

parts of the world. 

27

OUT 

& 

ABOUT NAPA VALLEY 

GUIDE 

wINE 

COUNTRY 

WEEKEND 

The hidden gems of Napa and Sonoma Valley 

If you ever find yourself longing for a romantic 

weekend, wine-drenched lunches in the sun 

and 19th century French architecture on the 

American west coast, then a weekend in the 

wine Country is your perfect escape. 

blessed with Californian climate and scenery, 

Napa and sonoma valley offer over 400 wineries. so, 

how to choose the best culinary experiences, wine 

tastings and castle patios? 

let Pouf! guide you to the hidden gems - the most 

romantic picnic areas, best oaked Chardonnays and 

breathtaking routes. 

Rent a fast car, bring our map and fall in love! 

BY sANDRA RUNsTEN 

PHOTOGRAPHED BY sANDRA RUNsTEN & ERIk RUNsTEN 

Located less than two hours drive 

from the San Francisco Bay, Napa 

offers more than meets the eye. In 

the late 19th Century, Californian 

wine stock saved the European ones 

from getting extinguished by the 

phylloxera. And, if this isn’t argument 

enough, Napa is the birthplace 

for winemaking so exceptional, it 

enabled the Americans to do the 

unthinkable in 1976. They beat the 

French in the blind tasting wine 

competition ”Judgment of Paris” - a 

contribution big enough to make a 

visit worthwhile for any wine lover. 

[Watch the charming movie Bottle 

Shock and learn all about it.] 

Wines of the New World have since 

continued to prove themselves a 

worthy alternative to their European 

predecessors, without making a fuss 

about it. Americans are as relaxed 

about wine making as they are 

about wearing baseball caps and 

short-sleeved shirts to a formal dinner. 

This makes a visit to the Wine 

Country an as breathtaking and 

culinary satisfying experience as to 

any wine district in France. But, 

THE DRIVE bETwEEN wINERIEs Is 

AN ExPERIENCE OF ITs OwN. 

FIND OUT HOw INsECTs AND bIRDs CAN REPlACE PEsTICIDEs 

bY A GUIDE OF THE bENZIGER FAMIlY. 

28 29

NAPA VALLEY 

GUIDE 

with the upside of not having your school 

French being constantly misunderstood, 

or secretly suspect the French to consider 

you culturally inferior. Don’t get me 

wrong, I love sleepy French villages and 

narrow Italian streets packed with dented 

cars. Napa is just a different experience; 

in a country where people down their favorite 

vintages dressed in sportswear, you 

are sure to fit in. 

That said, Sonoma and Napa may very 

well be the exception of the seldom 

overpriced or posh United States we are 

used to. If you want to, you could spend 

enough on a weekend in Napa to make 

Marie Antoinette look thrifty. 

HOP ON A TRAM AND GET TO kNOw bIODYNAMIC CUlTIVATING. TICkETs ARE sOlD ON sITE. 

Wine lovers usually appreciate all good 

things in life. Where there are Zinfandels 

en masse, music, art and antiques are 

never far away. Go on a hot air balloon 

ride, try the local micro-breweries, taste 

the olive oils and sun-ripe tomatoes at 

the farmers markets. Drive between the 

valleys and find family-owned gems while 

getting to know the locals. The inhabitants 

in the villages surrounding the 

estates are Californian stereotypes: laid 

back bon vivants with lush gardens, wine 

cellars any Duchess would envy and an 

outgoing attitude towards European couples 

who try wine tasting the American 

way: by car. They are often in the wine 

wATCH THE wINE sTOCks IN AFTERNOON sUN 

industry themselves (and if not: food) and happy to share 

their personal favorites. After all, the artisanal cheeses, 

home-made lemonades and newly harvested veggies are a 

must to cope with all the wine flights, right? Just remember 

to keep your focus where it belongs: on the bottles of the 

New World, and in between: on the road. Oh, and enjoy! 

“AMErIcANS ArE AS rELAxEd 

AbOUT wINE MAkING AS THEy 

ArE AbOUT wEArING bASEbALL 

cApS ANd SHOrT-SLEEVEd 

SHIrTS TO A FOrMAL dINNEr.” 

30 31

NAPA VALLEY 

GUIDE 

bENZIGER FAMIlY wINERY 

1883 London Ranch Rd, Glen Ellen, CA 95442, USA 

The Benziger family are making wine and olive oil 

as good as it is environmentally conscious, and 

they gladly show you how. Take a tram tour on 

grape-clad hills and find out how biodynamic wine 

is made at this family estate. Winetasting ends the 

tour, so you can make sure the wines are as good 

for you as they are to Mother Nature. 

GlEN EllEN MARkET 

13751 Arnold Dr., Glen Ellen, CA 95442, USA 

Pick up a delicious picnic sandwich at the Glen 

Ellen Market and eat it on a sun-drenched bench 

overlooking the vineyards. In the Wine Country, 

picnic is the way to lunch, and to lunch well. 

MAYO REsERVE ROOM 

9200 Sonoma Highway, Kenwood 

Pair your wines with cheeses and steaks at Mayo. 

Named the single best deal in wine country by 

Wall street Journal, you won’t leave disappointed. 

Nor hungry. 

CHATEAU sT. JEAN 

8555 Sonoma Hwy, Kenwood, CA 95452, USA 

Sample artisanal cheeses, spreads and herb infused 

oils while you taste the wines at Chateu st. 

Jean. Stroll the rose garden between tastings, and 

watch the vineyards during sunset. 

32 33

NAPA VALLEY 

GUIDE 

THE GIRl AND THE FIG 

110 W Spain St Sonoma, CA 95476, USA 

Have dinner with the Sonoma locals at the 

Girl and Fig. Make sure you get a table under 

the stars in their light-strained courtyard, 

and start off the evening with a signature 

fig-based cocktail, like the Fig Fashioned. Or, 

bring home ingredients from their Fig Store 

to make your own! 

OAkVIllE GROCERY sTORE 

7856 St Helena Hwy Oakville, CA 94558, USA 

Pick up delicious locally sourced foods at the 

oldest grocery store in California, known to 

offer samples of basically everything in the 

store. Their coffee mugs make great gifts! 

CAlIsTOGA INN 

1250 Lincoln Ave Calistoga, CA 94515, USA 

Enjoy live jazz music, warm summer nights 

and a micro-brewed Calistoga Red Ale at the 

patio of Calistoga Inn. 

sT. FRANCIs wINERY & 

VINEYARDs 

500 N Pythian Rd, Santa Rosa, CA 

Are you part of a group looking to splurge? 

Treat yourselves to a private tour and cellar 

tasting, or even a private estate dinner. Royal 

treatment has never been this cheap. 

lAVENDER HIll sPA 

1015 Foothill Blvd Calistoga, CA 94515, USA 

Relax with a mud bath, a Native American 

tradition the Calistogans loved and stole a 

hundred years ago. 

sUNFlOwER CAFé 

421 1st St W Sonoma, CA 95476, USA 

Start your day the best way possible with a 

filling organic breakfast and an art exhibition 

–all at once! 

DOMAINE CARNEROs TATTINGER 

1240 Duhig Rd Napa, CA 94559, USA 

Crave something sparkly too? Of course you 

do. Find out how Tattinger make their “Californian 

Champagne” at this chateau-style 

landmark. 

(All wineries are open to public without appointment, 

except Domaine Carneros.) 

PAIR sOME CHEEsEs AND wINEs IN THE sUN 

wHAT TO bRING 

- long, floaty dresses for late night 

outdoor dinners. Dress up bohemian 

and chic! 

- A hat for patio coffee breaks and 

picnics in the sun. 

- A mole-skin. Rate the wines as you 

go, your memory might get blurry as 

the glasses get plenty. 

- sunglasses. You’ll be behind wheels 

and outdoors most of the time. 

bE sURE TO… 

bring home edible memories! Grab 

olive oils, parmesan spreads and 

your favorite reds with you when you 

leave, it’s the easiest way to re-live 

your vacation. 

Go your own way. The biggest wine 

makers aren’t always the best ones, 

especially not when it comes to service 

and the overall experience. Let 

enthusiastic family growers smitten 

you with their love of grapes! 

Drink plenty of water. You know why, 

darling. 

Do as the locals do. Eat where they 

eat, they know what’s good. Hey, they 

choose to stay here permanently! 

Prioritize. You want to taste all and 

try all, I know, but get to know a few 

gems well rather than acquaint every 

bottle. Pick your spots carefully and 

let the wines take time. 

THE AUTHOR HERsElF 

IN HER TRUE 

HAbITAT. 

34 35

OUT 

& 

ABOUT 

The Mothers 

The apple doesn’t 

fall far from 

the tree 

TEXT BY MARINA MIlOJkOVIC 

In the beginning, a Mother is our most important person in the world. 

Then, she becomes a role model and when we are old enough a 

mother might become our best friend. When all the problems, all 

the guiding is over, she becomes the best person to hang out with 

because she knows us. Our mothers are the ones who knows us the 

best, sometimes even better than our fathers. They have seen it all. 

Some children even follow their Mothers footsteps. 

We always talk about mothers and daughters and that is why I choose 

to have a mother and son relationship in this feature as well as someone 

classic like Jane Birkin and someone modern like Lena Dunham. I hope 

you find these relationships interesting, and perhaps think about how 

your mother has inspired, or influenced you. 

Laurie & 

Lena 

lENA DUNHAM, 26 

AMERICAN FIlMMAkER AND ACTREss 

lAURIE sIMMONs, 63 

AMERICAN PHOTOGRAPHER AND ARTIsT 

some TV-shows have a way of capturing the contemporary 

in a way that is almost scary for us viewers. 

HbO’s Girls is one of those shows. Just like Sex And 

The City captured the late 90’s and the early twenty-first 

century, Girls manages to leave you with the 

conclusion ”I am not alone, every girl has the same 

problems, just in different ways”. 

Lena Dunham, daughter of artist Laurie Simmons is 

the creator and one of the main characters in Girls 

that takes place on Manhattan where Lena was born. 

She was nominated for four Emmy Awards and won 

two Golden Globe Awards in 2012 for Girls and the 

show just got renewed for a third season. 

We are not alone, 

every girl 

has 

the same 

problems, 

just in 

different 

ways 

36 37

OUT & AbOUT OUT & AbOUT 

Even though we do not 

work in the same industry, 

women, daughters or 

mothers can learn a lot 

from each other and become 

a true inspiration for 

one and other 

lena was raised by creative parents in a creative 

environment. Her mother is artist Laurie Simmons 

who is best known for her staged photographs of 

dolls. She creates them and then she photographs 

them in different places all over the world. Along 

with other photographers such as Cindy Sherman, 

Laurie is one of the leading figures in contemporary 

conceptual photography. 

laurie has made guest appearances in Lena’s 

show and movies. They prove that the dynamics 

between a mother and a daughter is sometimes 

magical. 

Even though we do not work in the same industry, 

women, daughters or mothers can learn a lot from 

each other and become a true inspiration for one 

and other. 

Vivienne & Joseph 

VIVIENNE wEsTwOOD, 71 

bRITIsH DEsIGNER 

JOsEPH CORRé 45 

bRITIsH DEsIGNER 

we all remember when Carrie Bradshaw finally gets engaged to her Mr. Big and the moment when that 

big beautiful white wedding gown by Vivienne Westwood gets delivered to her. 

The dress is now iconic, as well as all those plaid checkered dresses by the designer. Vivienne Westwood 

is known for her British punk influences. Westwood first became famous for designing clothes for Malcolm 

McLaren’s boutique in the King’s Road called ”SEX”. Together with then husband Malcolm McLaren, 

manager for the Sex Pistols, she designed clothes inspired by punk music. Her first catwalk show was 

presented in 1981 and the theme was ”pirates” 

We all remember when 

Carrie 

Bradshaw 

finally gets 

engaged to 

her Mr. Big 

and the moment when 

that 

big beautiful 

white 

wedding 

gown by 

Vivienne 

westwood 

gets delivered 

to her 

38 39

OUT & AbOUT OUT & AbOUT 

Joseph and his mother Vivienne are two design 

icons who will leave a strong mark in the 

fashion industry. 

Nowadays she designs menswear and has 

diffusion lines. She also has showrooms in 

Milan, Paris and Los Angeles. 

In 1994, Vivienne’s son, Joseph Corré became 

the co-founder of the British Lingerie 

company Agent Provocateur. 

with design in his blood, in an interview 

he said that he wore his mother’s designs 

long before she became famous, Joseph 

thought that something was missing on 

the lingerie market. He first opened up a 

lingerie store with his now ex-wife. When 

they couldn’t find the type of lingerie they 

wished to sell, they decided to create 

their own lingerie line, Agent Provocateur. 

The lingerie company now has stores 

worldwide as well as fragrances and cosmetics. 

Although Agent Provocateur is all 

about sexy lingerie, they are best known 

for their provocative commercials with 

supermodels such as Kate Moss. 

Joseph and his mother Vivienne are two 

design icons who will leave a strong mark 

in the fashion industry. 

VIVIENNE WESTWOOD AGENT PROVOCATEUR 

In 1994, 

Vivienne’s son, 

Joseph Corré 

became 

the co-founder 

of the British 

Lingerie company 

Agent 

Provocateur 

Jane & Charlotte 

JANE bIRkIN, 66 

bRITIsH ACTREss, sTYlE ICON AND sINGER 

CHARlOTTE GAINsbOURG, 41 

FRENCH ACTREss, sTYlE ICON AND sINGER 

Imagine having a mother who has a Hermés bag named after 

her, the Birkin Bag that is. 

Or, imagine having a daughter who is the face of Balenciaga, 

sings like a dream and stars in Lars von Trier movies. Well, 

that is Jane Birkin and her daughter Charlotte Gainsbourg. 

Not only do they sing and act, they are true French style 

icons as well. You can see them both in classic striped sweaters, 

classic bangs or in a careless t-shirt and a jeans look, 

done in a perfect way. 

somehow, French women have style in their blood. Jane Birkin 

is not really french though - she was born in England but 

married French legend Serge Gainsbourg in the early 70‘s. 

Before she got famous for singing ”Je t’aime... moi non plus” 

with Serge she starred in the movie 60’s movie ”Blowup”. The 

song mentioned got banned by radio stations in Italy, Spain, 

and the UK for being to sexual. Then, after Hermés named a 

bag after her she became a worldwide style icon. 

40 41

42 

OUT & AbOUT 

with serge Gainsbourg she had her daughter Charlotte 

Gainsbourg who is an awarded singer and actress. 

She sings in both French and English and has 

starred in movies such as Melancholia, The Science 

of Sleep and Bob Dylan biopic I’m Not There. 

she is close friends with former Balenciaga creative 

director Nicolas Ghesquiere which means that her 

closet must be to die for - imagine all those leather 

jackets! She has also been the face of Balenciaga’s 

fragrance Paris. 

Charlotte Gainsbourg is known for her effortlessly 

chic style - just like her mother. Denim, boots paired 

with a cool jacket and a simple t-shirt. 

Who needs more when style and beauty is simply 

in your genes? 

Charlotte 

Gainsbourg 

is known for her 

effortless chic style, 

just like her mother. 

Denim, boots 

paired 

with a cool jacket 

and simple t-shirt. 

Who needs more 

when style and 

beauty is simply 

in your genes? 

THE BIRKIN BAG: a Hermés bag 

named after Jane Birkin

44 

MOTHEr'S dAy 

GIFTS FOR OUR MOTHERS 

Jelena Jankovic’s mother Marija 

The kind and caring 

“My mom is the kindest and most caring person I know. 

She has taught me the value of unconditional 

love and she is my shoulder to lean on through 

thick and thin.” 

GRANDIOSA gerberas 

remind me of beautiful 

sunshine and my Mom! 

Grandiosa Gerberas, 275 

SEK ¤33, Euroflorist.se 

HER favorite 

parfume Laura 

Biagiotti Laura 

EdT, 495 SEK 

¤59, Eleven.se 

A perfect mist 

for her lovely 

home. Voluspa 

Home & Body 

Mist Elysian 

Garden Aqua 

De Senteur, 

295 SEK ¤35, 

Drytrend.com 

SHE is a maestro making 

cakes, and she loves her 

sweets as well Chartreuse 

Macaron Gift Box, 218 SEK 

¤26, pixpatisserie.com 

ONE of her favorite 

moments is 

lighting her lamp 

and reading up 

on baking recipes. 

Table lamp in gold, 

699 SEK ¤83, 

Oscar & Clothilde 

CAUSE my 

Mom makes 

the best cakes 

in the world. 

Sweet dreams, 

192 SEK ¤23, 

adlibris.se 

THIS 

skirt is 

so sweet 

and 

feminine 

just like she. 

Pixilated 

houndstooth 

skirt, 946 

SEK ¤112, 

JCREW 

AUNIS - Webbshop Cause she loves to use 

lots and lots of nice pillows in their home 

Pillow, 399 SEK ¤47, Oscar & Clothilde 

HAPPY MOTHERS 

DAY! I love you 

Mom! Mothers 

day card, 22 SEK 

¤3, Hallmark 

NICE coffee 

cups deserves nice 

napkins Napkin, 49 SEK 

¤6, servett.nu 

DIAMONDS are a girls best friend! A 

diamond heart my Mom who has a 

diamond heart! Diamond heart jewelry, 

15 998 SEK ¤1 892, Hedbergs 

Guld & Silver 

A nice 

coffee pot 

to go along 

with her lovely 

coffee cups. 

Veryan Coffee 

pot, 245 SEK ¤29, 


LOVELY coffee 

cups for her and 

her best friends 

whom she drinks 

coffee with every 

day.BRUMAIRE 

Coffee cup, 

359 SEK ¤42, 


A heart 

of gold for 

her heart is truly a 

heart of gold! Gold 

heart jewelry, 749 SEK 

¤89, Hedbergs Guld 

& Silver 

45

MOTHEr'S dAy 

GIFTS FOR OUR MOTHERS 

Ann-Charlotte Lovéns mother Heli 

The creative 

“My beautiful mother is a really outgoing 

businesswoman who gives the best advice. 

She always encourages me to be creative 

and is my biggest source of inspiration.” 

A tray in her favourite pattern, 

Family Silver by Mulberry Home. 

Great for a cup of tea or a 

glass of Sherry. 

725 SEK ¤75, 

Amara 

BECAUSE every mother needs 

luxurious chocolates from time 

to time. CHARBONNEL ET WALK- 

ER Pink Marc de Champagne truffle box 

350 SEK ¤40, Selfridges 

FANCY snacks for a 

fancy lady. By The 

Hampton Popcorn 

Company 

THIS will keep her hands 

soft after pottery. Lily is also 

the namne of her youngest 

daughter. Lily Hand Therapy 

98 SEK ¤10, Crabtree & 

Evelyn 

THIS book would be 

an addition to her coffee 

table book library. 

The Swedish Country 

House book, 325 SEK 

¤40, Adlibris 

WHO doesn’t love a Diptyque 

candle? Jasmin Scented Candle 

by Diptyque 400 SEK ¤45, 

John Lewis 

WHITE 

flowers. 

Just because. 

Mothering 

Sunday Bouquet 

600 SEK ¤65, Fortnum & 

Mason 

FOR lazy sundays. 

Downton Abbey 

Series 1 and 2 Box Set 

150 SEK ¤20 

THERE are always 

several tubes of 

pale pink lipstick 

in her handbag. I 

think she’ll really 

like this shade. 

LANCOME Rouge 

in Love lipstick 

210 SEK ¤25, 

Selfridges 

IT´S Toile, a H 

and you can 

drink tea from it! 

Perfect for my Mother! 

112 SEK ¤12, Amara 

SHE´D like the packaging 

almost as much as the content. 

Lavender Rose blend loose tea 

by The Real Flower Company 

125SEK ¤15, Selfridges 

H as in Heli. 

Enamel Clic-Clac bracelet 

4.950 SEK ¤495, Hermès 

THIS Toile de Jouy 

iPad Mini Cover is 

right up her alley. 

420 SEK ¤50, 

zazzle.com 

47

BLOOMING 

MARVELLOUS 

April showers bring May flowers! 

why and when? 

Everybody loves fresh flowers! 

But how did the whole thing of giving flowers really start? Well, without getting too caught up 

in the details, let’s take a look at the history. Sit up straight and don’t yawn! 

It started in (drumroll): ANCIENT EGYPT! 

Flowers were considered a link with the supernatural world and carried religious meaning. 

Later, the very clever folks in China cut and arranged flowers displayed in water so the flowers 

would last longer without wilting. 

Around 1.000 A.D., the art of flower arranging began in Europe. 

Then, in Victorian England, men and women gave each other small bouquets known as "tussie 

mussies” as a sign of friendship. (Don’t you just love that word? Tussie Mussie) 

Giving cut flowers got really hyped when they became a way to send messages to the recipient. 

"The language of flowers" added an interesting twist. 

Now, let’s talk about what flowers to give and when to give them. 

Or, we could just let the flowers do the talking since they have a language of their own. 

PICkING PERFECT 

FlOwERs 

Research reveals that those 

who give flowers, in comparison 

to other gifts, are 

viewed as successful, caring 

and emotionally intelligent 

people. 

BY ANN-CHARlOTTE lOVéN 

PHOTOS BY INTERFlORA 

Pouf! up your manners 

Don’t give potted plants as these will be a ”burden” to the 

recipient. As a general rule - bouquets are almost always the 

best pick. 

It’s customary to give odd number flowers if they are fewer 

than 10. This will make them fall nice in the vase. 

Flowers should be given without the paper (in Sweden that 

is, the rest of Europe can go wild with the wrapping paper). 

Cellophane can be kept on if it’s part of the arrangement. 

TO sOMEONE YOU wANT TO sNOG 

Learn all about the Language of Flowers, 

or if you are not feeling brave, stick to the 

boring classic red rose(s). More flowers 

equals more snogging. 

GRIEF 

When one becomes aware of a death - 

send condolence flowers. 

The flowers should be white or pale 

pastel and of traditional style. Try to send 

the before the funeral (but it’s never too 

late for thoughtfulness). 

For the funeral, the choice of flowers can 

be more personal. Remember to choose 

the hand bouquet well since this will be 

a last farewell to the one who’s passed 

away. 

IT’s A bAbY! 

You don’t have to send flowers to the 

hospital, you know (and don’t even think 

about visiting the new family there - they 

need time and space alone) send flowers 

to their home instead! 

Try to do this during the first week and 

make sure they are home from the hospital. 

The Swedish custom is to send a family 

bouquet (a bouquet with a small bouquet 

attached with a ribbon to it). 

HIPP! HIPP! HOORAY! 

Birthdays, Mother’s Day, Baptism, New 

job, New partner, Drivers license. 

The reasons to congratulate someone by 

giving them flowers are endless. 

Try to snoop around to figure out what 

the recipient likes, and if possible, keep it 

seasonal. 

Add a card for a personal message and 

to help the recipient remember the giver. 

48 49

MERCI bEAUCOUP! 

Of course one can always send a hand 

written thank you note, but sometimes 

you need to bring out the big guns to 

really show your appreciation. 

UNDER THE wEATHER 

Flowers are a terrific way to let someone 

who is ill, or just feeling blue, know you're 

thinking of them, even if you can't visit 

them in person. 

They might just be the trick to cheer someone 

up. 

Some hospitals may have a policy regarding 

flowers. For instance, most intensive 

care units do not allow flowers. 

Remember to consider allergy sufferers - 

don’t bring fragrant flowers into hospitals. 

bE OUR GUEsT 

AMARYllIs - Pride 

bAbY’s bREATH - Innocence, pure of heart 

CARNATION - Fascination, Love 

DAFFODIl - Regard, Uncertainty, Chivalry, Respect or 

unrequited love, return my affection 

DAHlIA - Elegance and dignity 

DAIsY - Innocence, Loyal Love, Purity, Faith, Cheer, Simplicity 

GERbERA - Innocence 

GlADIOlUs - I'm Really Sincere, Strength of character, 

Honour, Conviction 

HONEYsUCklE - Devoted affection, Bonds of love 

HYACINTH General - Games and Sports, Rashness: Flower 

Dedicated to Apollo 

HYDRANGEA - Frigidness, heartlessness, heartfelt gratitude 

for being understood 

Never show up empty handed! 

If you’ve never been to the house before 

(or just don’t know their style), choose 

neutral flowers such as lilies which most 

people like. 

If the host or hostess are stressed, offer to 

put the flowers in water for them. 

FlORIOGRAPHY - Do you speak flower? 

IRIs - Good news, Faith, Hope, Wisdom and Valour, My 

Compliments 

lAVENDER - Devotion, Distrust 

lIlAC - Beauty, Pride 

lIlY - Majesty & Honour, Purity of Heart 

LIlY-OF-THE-VAllEY - Sweetness, Humility, Return to 

Happiness, Trustworthy, Happiness 

NARCIssUs - Egotism, Formality, Stay as Sweet as You 

Are, Unrequited love 

ORCHID - Love, Beauty, Refinement, Chinese Symbol for 

Many Children 

PEONY - Shame, Happy Marriage 

ROsE - A whole language of it’s own - We had to do a 

separate box just for these beauties. 

sUNFlOwER - Pure and lofty thoughts 

TUlIP - Perfect Lover, Fame, 

VIOlET- Modesty 

Most flowers are available all 

year, but in-season are always 

more chic! 

bIRTH MONTH FlOwERs 

JANUARY - Carnation, Snowdrop 

FEbRUARY - Violet, Primrose 

MARCH - Daffodil, Narcissus 

APRIl - Sweet pea, Daisy, Peony 

MAY - Lily of the Valley 

JUNE - Rose, Honeysuckle 

JUlY - Larkspur, Water Lily 

AUGUsT - Gladiolus, Poppy 

sEPTEMbER - Aster, Morning Glory 

OCTObER - Calendula, Marigold 

NOVEMbER - Chrysanthemum 

DECEMbER - Narcissus, Holly 

sPRING 

Allium 

Apple Blossom, Cherry blossom 

Birch branches 

Crocus 

Daffodil 

Freesia 

Hyacinth 

Iris 

Lilac 

Narcissus 

Peony 

Ranunculus 

Rose 

Sweet pea 

Tulip 

Willow 

sUMMER 

Carnation 

Casa Blanca Lily 

Chrysanthemum 

Dahlia 

Freesia 

Gardenia 

Gladiolus 

Heather 

Iris 

Lilac 

AUTUMN 

Anemone 

Carnation 

Chrysanthemum 

Freesia 

Gerbera Daisy 

Gladiolus 

Lily 

Roses 

Sunflower 

wINTER 

Amaryllis 

Carnation 

Chrysanthemum 

Cyclamen 

Evergreens 

Gerbera Daisy 

Helleborus 

Lily 

Narcissus 

Roses 

”rESEArcH rEVEALS THAT THOSE wHO 

GIVE FLOwErS, IN cOMpArISON TO OTH- 

Er GIFTS, ArE VIEwEd AS SUccESSFUL, 

cArING ANd EMOTIONALLy INTELLIGENT 

pEOpLE.”dLE cLASS, OVEr SENSITIVE bOb 

dyLAN FAN." 

50 51

52 

HOME 

The Lake 

House 

Heli and Kent Gading’s rural home is laid 

back and filled with natural light. 



53

54 

HOME 

Heli and Kent’s house is situated 

right by the lake in a village outside 

of Gothenburg, Sweden. 

As you walk in through the front 

door all you can see is water, and 

natural light. 

Heli (the owner of an interior design shop) and 

Kent have filled it with lovely vintage items 

and gorgeous things from her own shop. 

Your house is beautifully decorated and you 

even have your own interior design shop. 

when did you discover your talent for interior 

decor? 

I’ve always been interested in colour, shapes 

and design. I started visiting furniture shops 

when I was 11-12 years old. 

I really like the fact that you can change the 

way you live through paint, wallpaper and 

simple materials. 

wIlMA THE DOG IN A POlkA 

DOT wING CHAIR. 

HOME 

55

56 

HOME 

AN ANTIqUE DOll PRAM Is UsED 

As A PlANTER. 

“The fish plates are inherited from Kent’s 

mother who collected them. Perfect for a 

lake house!” 

HOME 

57

58 

HOME 

HOME 

“Had I lived in the city, 

my style would have 

been different.” 

How would you describe your decorating 

style? 

I don’t really have a particular style. It 

changes depending on where I live and 

where I am in my life. 

Right now, it’s rural since we live in the 

countryside. 

Had I lived in the city, my style would have 

been different. 

Your home is so unique! what are your 

tips for decorating with vintage? 

If you get attached to something - go with 

it! 

Try not to mix too many different styles. 

Have one style throughout the house. 

where do you find these unique pieces? 

A lot of it is heirlooms, but I also buy things 

when I travel in Europe and in auction 

houses. 

Any shopping tips when it comes to new 

things? 

Try to find shops that sell unique things. 

Use local carpenters to customise furniture 

for you. 

59

HOME 

60 61 

HOME

62 

HOME 

A ClEAR HATCHwAY TO THE wINE 

CEllAR IN THE kITCHEN FlOOR. 

so no big department stores for you? 

No, it’s not my cup of tea. 

I like craftsmanship. 

How long did it take for you to get the house decorated the way it is now? 

The house was pretty much this way when we bought it. We have, of course, 

done a few minor changes. I don’t think you’ll ever be finished decorating a 

house. 

Any favourite pieces in your home? 

Not really since I’m so changeable. I like to bring out different things depending 

on my mood. 

But, I do like the polka dot wing chair and the fish plates. 

Favourite room in your house? 

The living room is wonderful because of the natural light and the closeness to 

the lake. 

HOME 

63

64 

HOME 

THE bRICks IN CHARlOTTAs GREEN- 

HOUsE ARE REClAIMED FROM THE 

OlD bRICk MIll. 

“I don’t think you’ll ever be finished 

decorating a house.” 

HOME 

65

66 

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67

OUT 

& 

ABOUT 

A guide 

TO 

fine art 

Have you been wanting 

to go to that artmuseum 

but feel you are unsure 

of how to behave or have too 

little knowledge on art? 

Don’t worry, we asked Carl- 

Henric Malmgren a specialist 

in art and antiques to give us a 

guidance on art and manners 

while visiting a museum.. 

BY JElENA JANkOVIC 

AND 

CARl-HENRIC MAlMGREN 

Manners at the museum 

First rule is, Have fun! Don’t see museums 

as a military estate, rather enjoy the art 

and enjoy yourself. 

However there are some things you might 

want to think about. 

Before going to the museum do some research 

about what paintings the museum 

is showing and make a list of what pieces 

you would like to see. Don’t force yourself 

to see everything, it will be too exhausting. 

Art should be fun, see the pieces you have 

on your list and take time to admire them. If 

you couldn’t see them due to the line being 

too long, well maybe you discovered something 

else. 

Remember most museums have stone 

floors. Never ever wear high heels, shoes 

with a hard sole or squeaking shoes. It there 

anything more annoying? 

Don’t drink or snack while in the museum. 

Most museums have nice restaurants, 

Coffee shops or patios where you can sit relax 

after the tour. 

Don’t be in a hurry when visiting a museum. 

Consider that the art you are looking 

at was somebody’s masterpiece in life, 

show some gratitude. 

If there is a walkabout in the museum, join 

the tour, that way you will get a crash 

course in art by an expert and will save you 

hours of hanging on google searching for 

information. The experts are also there to 

answer any questions you might have 

Whatever you do, DO NOT touch the art. 

Some of the pieces are really old and 

so fragile that you might damage them by 

just by touching it. We would not want to 

see a rerun of Mr Bean, if you know what 

we mean. 

Also try to remember not to point at art 

with a pointed finger. If you pay attention 

you will notice all museum attendants 

point at art with a more or less closed fist. 

That way if by accident you will get pushed 

by someone your finger won’t go through 

the canvas of painting. 

You don’t have to whisper when you are 

in the museum, but try to speak with a 

lower voice and please turn off your mobile 

or at least mute it. People that come want to 

enjoy their art. 

If you must take a photograph, do NOT use 

a flash. Even if it doesn’t actually destroy 

the painting it is customary not to do so, 

and it could be annoying to other museum 

visitors. You are there to look at the painting 

live, not through a lens. 

If you want to sketch please ask for permission 

first and be careful with those pencils. 

We don’t want to see Rembrandt go pink.. 

What ever you do, 

DO NOT touch 

the art. Some of 

the pieces are really 

old and so fragile 

that you might 

damage them by 

just by touching it. 

We would not want 

to see a rerun of Mr 

Bean, if you know 

what we mean 

68 69

The timeline of art 

MEDIEVAl 

Romanesque period, c. 800-1150 

Nidarosdomen, c. 1070-1300, (the Western 

Front in high Gothic style), Trondheim, 

Norway 

Lund Cathedral, c. 1145, Lund, Sweden 

St. Albans Psalter, mid 12th century, 

Geoffrey de Gorham (1119-46), St. Albans 

Abbey, Hertfordshire, UK 

Gothic Period, c. 1150-1400 

Cathédrale Notre-Dame de Chartres, 

1194-1250, Chartres, France 

St. Chapelle, 1246, Paris, France 

Les Très Riches Heurs, c. 1415, The Limbourg 

Brothers 

The Annunciation, 1432, Fra Angelico, 

Italy 

ST. CHAPELLE, 1246 

RENAIssANCE 

Early Renaissance, c. 1400-1550 

The Ghent Altarpiece, 1432, Hubert and 

Jan van Eyck, Belgium 

The Baptism of Christ, c. 1445, Piero della 

Francesca, Italy 

Venus and mars, c. 1480, Sandro Boticelli, 

Italy 

Self Portrait, c. 1500, Albrecht Dürer, 

Germany 

High Renaissance, c. 1550-1600 

The rape of Europe, c. 1560, Titian, Italy 

The Tower of Babel, 1563, Pieter Brueghel 

the Elder, Holland 

Feast in the House of Levi, 1573, Veronese, 

Italy 

The Burial of Count Orgaz, 1586, El Greco, 

Spain 

FEAST IN THE HOUSE OF LEVI, 1573 

bAROqUE 

Early baroque, c. 1600-1650 

Conversion of St. Paul, 1601, Caravaggio, 

Italy 

The Miracles of St. Francis Xavier, 1617, Peter 

Paul Rubens, Belgium 

The Drunks, 1629, Diego Vélazques, Spain 

The Picture Gallery of Archduke Leopold 

Wilhelm of Austria, 1647, David Teniers, 

Belgium 

High baroque, c. 1650-1680 

Self Portrait, 1660, Rembrandt, Holland 

The Art of Painting, 1670, Jan Vermeer, 

Holland 

The Avenue, Middelharnis, 1689, Meindert 

Hobbema, Holland 

late baroque 1680-1730 

St. Paul’s Cathedral, 1675-1710, architect 

Christopher Wren, London, UK 

Palace of Versailles, 1669-85, architects 

Louis Le Vau and Jules Hardouin-Mansart, 

Versailles, France 

The death of St. Scholastica, 1730, Jean- 

Restout, France 

ROCOCO 

Rococo, c. 1710-1770 

The Dance, 1718, Antione Watteau, France 

Charles Sackville, 2nd Duke of Dorset, 1740, 

Rosalba Carriera, Italy 

The Swing, 1767, Jean-Honoré Fragonard, 

France 

THE SWING, 1767 

NEO-ClAssICIsM 

Neo-Classicism, c. 1770-1800 

Oath of the Horatii, 1784, 

Jacques-Louis David, France 

Self-portrait hesitating between 

Arts of Music and Painting, 1791, 

Angelica Kauffmann, Austria and 

England 

The Dead Marat, 1793, Jacques-Louis 

David, France 

THE DEAD MARAT, 1793 

70 71 

THE ART OF PAINTING, 1670

The timeline of art 

ROMANTICIsM 

Early Romanticism, c. 1790-1830 

Mary Freer, 1809, John Constable, 

England 

The wanderer above the Mist, 1818, 

Kaspar David Friedrich, Germany 

Death of Sardanapalus, 1828, Eugène 

Delacroix, France 

late Romanticism and 

biedermeier, c. 1830-1850 

Interior from Amaliegade with the 

Artist’s brother, 1829, Wilhelm Bendz, 

Denmark 

Princes in the Tower, 1831, Paul Delaroche, 

France 

Houses of Parliament, 1839-52, architects 

Charles Barry and Augustus 

Pugin 

REAlIsM 

Realism and Pre-Raphaelites, c. 

1850-1880 

Christ in the house of His Parents, 

1850, John Everett Millais, England 

The man with the Hoe, 1852-62, Jean- 

François Millet, France 

Beata Beatrix, 1863-70, Dante Gabriel 

Rosetti, England 

Realism and Impressionism, 1860- 

1900 

The Execution of the Emperor Maximilian, 

1867, Edouard Manet, France 

The Boating Party, 1881, Pierre-Auguste 

Renoir, France 

Cafe terrace at night, 1888, Vincent 

van Gogh, Netherlands and France 

THE MAN WITH THE HOE, 1852-62 

MODERNIsM 

Modernism, c. 1880-1945 

The Scream, 1893, Edvard Munch, 

Norway picture 

The Gates of Hell, 1880-1917, Auguste 

Rodin, France 

Mont Saint-Victoire Seen from 

Les Lauves, 1904, Paul Cézanne, 

France 

THE SCREAM, 1893 

Expressionism, c. 1905-1930 

Munich-Schwabing with the church 

of St. Ursula, 1908, Vasily Kandinsky, 

Russia 

Outbreak, 1903, Käte Kollwitz, Germany 

Cubism, c. 1907-1925 

TwENTIETH-CENTURY ART 

Houses and Trees, 1908, Georges Braque, 

France 

Female Nude, 1910, Pablo Picasso, 

Spain and France 

Abstract / Non-Objective, c. 1910 and 

onwards 

Oiseau dans l’espace, 1923, Constantin 

Brancusi, Romania 

Suprematist Composition, after 1915, 

Kasimir Malevich, Poland-Russia 

surrealism, c. 1920 and onwards 

Le Viol, 1934, Renée Magritte, 

Belgium 

The Persistence of Memory, 1931, 

Salvador Dali, Spain 

Abstract Expressionism, c. 1940-60 

Autumn Rythm, 1950, Jackson 

Pollock, USA 

Green on Blue, 1956, Mark Rothko, 

Latvia-USA 

Pop Art, c. 1955-1980 

Twenty-five coloured Marilyns, 1962, 

Andy Warhol, USA 

Big Painting no. 6, 1965, Roy 

Lichtenstein, USA 

Minimal / Conceptual 1960 and 

onward 

Tuxedo Park Junction, 1960, Frank 

Stella, USA 

Wrapped Reichstag Berlin, 1971-95, 

Christo, Bulgaria-USA 

Post-Modernism 1970s and onward 

Punch and Judy, 1985, Bruce Nauman, 

USA 

My parents, 1977, David Hockney, 

England 

CONTEMPORARY 

Neo-Expressionism c. 1980 and 

onwards 

Midnight sun II, 1982, Francesco 

Clemente, Italy 

Cat Litter, 1989, Robert Gober, USA 

The Physical impossibility of Death 

in the mind of someone Living, 

1991, Damien Hirst, England 

Up in the Sky, 1997, Tracey Moffat, 

Australia 

My Bed, 1998, Tracey Emin, England 

picture 

MY BED, 1998 

72 

THE WANDERER ABOVE THE MIST, 1818 

GREEN ON BLUE, 1956 

73

10 

MOST IMpOrTANT wOrkS OF ArT 

Parthenon 

The battle of san Romano 

PAOLO UCELLO (1397-1475) 

This panel, consisting of three paintings, was 

painted around 1440 and is one of the earliest 

examples of the re-introduction of linear 

perspective into western art. The Greeks 

may have understood the complexities of 

linear perspective, but the knowledge is believed 

to have been lost. Therefore medieval 

painting has that peculiar, flat surface lacking 

depth. During the early renaissance, Ucello 

and a few fellow artists once again starts to 

understand the secrets of linear perspective. 

One of the most important symbols for Western 

civilisation, the Parthenon was built around 440 

BC. Architects were Ictinos and Calicrates, and 

the most famous artist involved in the marble 

statue carving was Phidias, who also oversaw the 

building work. The Parthenon has been through 

war, sacking, looting, pollution, negligence and 

tourism but still stands after 2,500 years. Over 

half of the marble works were stolen by Lord Elgin 

(1766-1841) between 1801-12. They have been 

on display at the British Museum, London, since 

the British Government bought them in 1816. If 

they will ever be returned to Greece is still unsure. 

Judith slaying Holofernes 

ARTEMISIA GENTILESCHI (1593-1656) 

One of very few female artists during the baroque period, 

Artemisia Gentileschi became famous for her dramatic 

mastery of the chiaro-scuro technique, i.e. light-and-dark 

in stark contrast. This painting was painted around 1620 

and reminds us of the master of masters who more or less 

invented the chiaro-scuro painting; Caravaggio (1571-1610). 

It is also a prime example of the religious/mythological 

paintings that were highest fashion at the time. Gentileschi 

almost exclusively painted these kinds of motives where 

strong women violently won over men. That was probably 

how she felt herself, when she had to fight to become successful 

in a male dominated world. 

A burial at Ornans 

GUSTAVE COURBET (1819-77) 

Was painted in 1849-50 and is seen as a turning-point 

in introducing Realism. At the time critics 

thought Courbet intended to mock the people 

in the picture, but, quite the opposite. Courbet 

simply wanted to paint exactly what he saw. Up 

until now every grand scale painting, the life 

sized A burial at Ornans measures about 3.1 X 6.6 

meters, had been carefully choreographed. This 

painting though, has no obvious centre point. 

The people stand scattered around, each person 

with their own sorrow. Each person is very plain, 

with death acting as a leveller of society. Farmers, 

priests and Mayor alike. This was a first, but would 

not be a last. Realism was born. 

luncheon on the grass 

The slave ship 

EDOUARD MANET (1832-1883) 

JOHN MALLORD WILLIAM TURNER (1775-1851) 

When first exhibited in London 1840, it had the title Slavers 

throwing overboard the dead and dying – Typhoon coming on. 

The painting was intended as a comment on the on going abolition 

debate. Great Britain had abolished slavery 1833, but Turner 

thought the whole world should follow. At the time there were 

writing about a case where the captain of a British ship, the 

Zong, in 1781 had thrown sick slaves overboard in order to be 

able to claim insurance for cargo lost at sea, a legal category 

normally referring to animals and inanimate cargo washed overboard. 

Though Turner’s painting is not a direct replica of this 

happening, it’s painted with the beauty of the sunset and the 

atrocities of the floating bodies thrown overboard as distinct 

contrasts; it is inevitable that one notices the similarities in the 

setting. 

Impression - sunrise 

CLAUDE MONET (1840-1926) 

This is the painting that gave the new art movement its 

name. Art critic Louis Leroy unwittingly named the new 

movement in his unfavourable satirical review ”The exhibition 

of the Impressionists”, written after the first collective 

group exhibition held in 1874. Monet had sent this painting 

with a view from his window over the harbour in Le Havre 

to the exhibition, and when asked what title should be put 

in the catalogue, Monet later told that he had said ” …it 

couldn’t really be taken for a view of Le Havre …so I said: 

Put Impression”. With this, Monet and colleagues like Sisley, 

Renoir, Degas and Berthe Morisot had started an art 

movement that would later become one of the most loved 

and adored ever in the history of art. 

With Le Déjuner sur l’herbe, painted 1863, Manet created outrage, buzz and scorn among 

the jury members of the Salon, the most important annual event for artists in 19th century 

France. The painting was refused because of the naked women included in the picture. 

The nudeness per se was not a problem; the problem was that it was contemporary naked 

women. Until now nudity had just been allowed in paintings with historical or allegorical 

themes. The jury of 1863 could not accept that it could be any woman of today being 

shown in this flagrant way. The painting was instead shown at the Salon des Refusés, 

opened after the regular Salon, and was the most talked about painting of that year. After 

this, artists worldwide started to depict contemporary, naked women without blinking. 

74 75

For the love of God 

DAMIEN HIRST (B. 1965) 

As a signature for early 21st century art, this piece 

has become a symbol for the excess and materialism, 

which is often woven into the contemporary art 

debate created by artists and critics alike. A platinum 

skull set with 8,601 diamonds, of 1,106.18 carat, 

and human teeth, this is sometimes seen as the ”last” 

pieces made directly for the contemporary art collector 

market. Created in 2007, it didn’t sell at the 

asking price £50m but was later sold to an art consortium 

where Hirst himself is part owner. The piece 

now travels the world and is shown at different exhibitions. 

les Demoiselles d’Avignon 

PABLO PICASSO (1881-1973) 

This painting from 1907 is often seen as the start for Cubism, a new direction 

in Modern art. Like many revolutionary paintings before, critics 

did not appreciate Picasso’s painting when it was first exhibited in 1916. 

Depicting five girls in a brothel at Carrer d’Avinyó in Barcelona, Picasso 

chooses not to depict the girls in the traditional way. During the time 

leading up to him painting Les Demoiselles, he struggled with finding 

a new way of getting a three-dimentional effect on a two-dimentional 

surface. This rendererd over a hundred preparatory sketches and paintings. 

Originally, the girl in the top right hand corner was a male medical 

student holding a skull, but he turned in to a she in the final picture. After 

this picture, Picasso developed Cubism into something never before 

seen, and the art world would never be the same. 

Just what is it that makes today’s 

homes so different, so appealing? 

RICHARD HAMILTON (1922-2011) 

Often, when Pop Art come up as a topic, we never 

seem to reflect over why it’s called just that. Because 

of the time it was created, we assume. But no, 

it all comes from this collage by Hamilton, one of the 

first pop artists who created a style that later turned 

Roy Lichtenstein and Andy Warhol into iconic stars. 

Looking closely at the racket held by the body-builder, 

we see the word ”pop”. This was an art movement 

created as a reaction against the previous generation 

of Abstract Expressionists. The younger artists wanted 

to break new ground, and choose commercial art 

and mass media sources to ’make impersonality a 

style’. This collage was, when first exhibited in London, 

thought to be an attack on art itself, but Hamilton 

explained that he wanted to create an art that 

was ”popular, transient, expandable, low cost, mass 

produced … sexy … glamorous and big business”. 

Daily online auctions at WW W .GOTEBORGSAUKTIONSVERK.SE 

76 77

HOME 

THE HANG UP 

Hanging art is AN ART IN ITsElF 

TEXT BY ANN-CHARlOTTE lOVéN 

ILLUSTRATIONS BY kRIsTINA HUlTkRANTZ 

Hanging art should be fun! 

Don’t worry too much about getting things perfect. It’s 

really easy to fix the wall if you’d want to move a picture. 

Just use a little spackle! Think of your home as a 

gallery and move things around once in a while. We’ve 

provided you with a few, helpful tips on how it’s done. 

NICE TO KNOW 

HANG ’EM lOw! 

Most people hang their pictures too high. 

145 cm from the floor to the centre of the 

picture is good as a general rule. 

You shouldn’t look up at the pictures. 

kEEP COMPANY 

Do not hang pictures without a friend, such 

a piece of furniture or other object underneath 

to keep them company. 

The important thing is not where the paintings 

hang, but where they are in relation to 

other objects. You don’t want the pictures 

floating around completely aimlessly on the 

walls, do you? 

TwO bECOME ONE 

When hanging several pictures together, 

one above the other, treat them as one large 

piece (doesn’t matter if they’re the same or 

different sizes). 

Find the centre point between them, and 

use the 145 cm rule. 

GAllERY AND sAlON wAlls 

A group of often different size and shape images or frames 

clustered together are called gallery or salon walls. 

These groups can often spread from wall to wall 

or floor to ceiling 

HOOkED ON A FEElING 

With a gallery or salon wall you’ll 

have to go with your gut feeling. 

It’s best to start in the middle and 

work our way out. 

DRAw IT OUT 

If the pieces are different in size 

and shape - cut them out in paper 

and tape the papers to the wall 

where the pictures would hang. 

This will allow you to play around 

with the layout before hitting the 

hammer. 

THE sPACE bETwEEN 

For spacing between art on the 

same wall - use 5 cm between 

larger pictures 

If they’re all smaller, 3-4 cm between 

might be better. This goes 

for the spacing above, below, and 

on either side of each frame, bien 

sur. 

sYMMETRY Is YOUR 

FRIEND 

If all the pieces are the same size 

and shape, consider hanging them 

in a symmetrical pattern. 

78 79

Portrait 

Pouf! 

H. Johannes Lindgren 

We are huge fans of the work of Swedish artist H. Johannes 

Lindgren. His paintings, known as Swirls, will add a touch of 

animalistic chicness to almost any room. Johannes recently 

took a few minutes out of his busy schedule to chat with 

Pouf! Magazine about his art. 

Did you always know you wanted to be a painter? 

I had no intention until I was about 12 years old and discovered 

90s street art which I found to be really cool. Street art 

took me where the traditional art couldn’t direct me. 

How do you find peace and inspiration to paint? 

Inspiration attacks me more often than I need to search for 

it. It’s more about peeling off inspiration to get to the core 

of what’s really important. That can be difficult sometimes. 

It helps to be centred through meditation and Qigong. 

what other artists do you look up to? 

Besides from Swedish artists such as Anders 

Zorn and Carl Larsson I like Mode 2 who is 

a graffiti artist. Wassily Kandinsky had some 

interesting ideas in his book Concerning the 

Spiritual in Art. I believe that art affects us 

more than we think. 

what do you want convey through your art? 

I strive to mediate harmonious elements taken 

from nature. My intention is to refine the 

experience of shape by only using black and 

white. I work with the energy that occurs in 

the meeting between black/white and shapes. 

A state of balance and freedom is a kind of 

starting point where the viewer can be given 

space to contemplate. 

I believe that art affects 

us more than we think 

80 81

Portrait: 

HELENA 

HÖTZL 

life inspires me! 

wHEN DID YOU DIsCOVER YOUR 

PAssION FOR ART? 

As a makeup artist, I started to paint faces that I 

later realised I could paint on canvas instead. It all 

started in 2008 when I went to frame a painting 

and the gallery owner looked at me asking me 

who painted it. I was terribly shy when I told him 

that I made it and he bought it at once. He loved 

it. I then realised that maybe I could start selling 

my art. A few weeks later, Saatchi Gallery in 

London contacted me telling me that they found 

my website on the internet and liked my stuff. 

Through them, I got invited to participate in Budapest. 

They had chosen 25 of the best Swedish 

contemporary artist and I was invited. 

I’d never had an exhibit before and was in a 

happy kind of shock. I guess the passion to move 

forward as an artist was born at that time. 

wHAT INsPIREs YOU? 

Life inspires me! 

People that I meet. I once got a message from 

some women in the US that had been going 

through a lot, and they wrote that I inspired 

them. I felt close to them as I have been going 

through a lot of pain in my life, and that gave me 

an incredible inspiration to move forward. 

The love from people and knowing that I inspired 

some with my art - that is the best payment you 

can get. 

wHO Is YOUR FAVOURITE 

ARTIsT? 

Don´t have any favourites as I find so many 

artists that are incredible and art is a feeling, a 

passion. But if I shall mention one, I would say 

Henri Matisse. 

YOUR PAINTING ARE MOsTlY OF wOM- 

EN, Is THERE A PARTICUlAR REAsON 

FOR THAT ? 

I feel for women and all what we are going 

through in life, as I am a woman myself. 

I love faces as I did work as a makeup artist. I 

love fashion and I see the beauty in every face. 

But, hmm… Then, of course, I’m not that good 

at painting men either. 

lATElY YOU HAVE GONE FROM sHOw- 

ING FACEs ON YOUR PICTUREs TO 

PAINTING wOMEN AND MEN wITH NO 

FACEs, wHAT Is THE REAsON FOR 

THAT ? 

I made them faceless, like a symbol. 

The thought of them was “You are perfect the 

way you are“. 

Small lips, big lips, small nose, big nose - I 

just want us women to love what we have, to 

accept ourselves for what we are. The beauty 

of being just the way we are. 

Many women compare themselves with others 

all the time. For what? We are unique the way 

we are. So I made them faceless for you to 

imagine what they look like. 

wHAT Is YOUR NExT bIG PROJECT? 

Working with people in London to start 

making scarves and shawls for women and 

handkerchiefs for men. To start a concept with 

clothes and interior designs with my art and 

illustrations on it . 

But first the scarves and the handkerchieves! 

Helena’s 

favourite things 

Bvulgari Omnia is the best perfume. 

Love it! 

My pillowcases 

Dusty smoke eye pencil by Make Up 

Store. Cannot be without this or the 

chocolate cheescake metallic one. 

Helena Hötzl scarves 

82 83

84 

STYLE 

ELSA 

BILLGREN 

Elsa Billgren is a true vintage expert. She’s even 

written a book on the subject that’s just fresh on 

the shelves. We love her feminine colourful style, 

and the fact that she only wears dresses. 


PHOTOGRAPHED BY CAROlINE ANDERssON 

85

86 

sTYlE 

You seem to have several 

irons in the fire. Can you 

tell us about your different 

jobs? 

Right now, I primarily 

work as an interior decorator 

on the TV-show 

Äntligen hemma. 

I decorate using vintage and reclaimed 

pieces, but also with modern and industrial 

touches. 

I try to use the same style as I do with my 

clothes. Interior design and fashion are 

closely related. 

I also help people to buy vintage clothing 

and wedding dresses. I have a big collection 

of wedding dresses that I rent out. 

On top of that I blog about vintage fashion 

for Elle magazine. 

It really is a luxury to work with tearing 

down walls one day and the next day toasting 

in some bubbly whilst helping someone 

to dress in tulle. 

what is a typical day like for you? 

I wake up at seven and eat porridge whilst 

watching some American TV-show like Girls 

or Project Runway. 

Then, I put on my makeup and fix my hair. 

At about 8.45 I’ll get picked up to work on 

Äntligen Hemma. 

I get home again at around three o’ clock 

and snuggle a while with my husband 

and my cat, drink a cup of coffee, change 

clothes and blog. 

After that I might walk into town to meet up 

with friends over a glass of bubbly. 

Later on, I’ll eat dinner at home with my 

husband and just chill out in the sofa watching 

documentaries. 

what got you interested in vintage? 

It started early. I always wanted to dress up 

and, in a way, tell a story through what I was 

wearing. 

I didn't regard clothes a something practical, 

but as a way of expression. 

In my family, older things are regarded as 

higher status than new things. 

Since my parents are artists, beauty and 

aesthetics has been part of my everyday life. 

How would you describe your style? 

My style is like a Disney-lady. 

I’m not particularly fragile or petite, but I 

do like pretty things. That’s why I’m like an 

old lady in a Disney film who’s in the wrong 

place. 

There is a lot of colour, romance, dreaminess 

and cinematic in my style, but it’s also 

ragged and dirty. 

sTYlE 

"MY STYLE 

IS DIS- 

NEY-LIKE" 

87

88 

sTYlE 

Do you have a favourite era? 

I always wear things from the 1950’s because it suits my 

body and personality. 

Aesthetically, I like the 20’s and 30‘s - especially for parties. 

The 40’s-style is great for every day. 

Is there anything you are always on the lookout for in 

second hand and vintage-shops? 

Wedding dresses due to my business and anything wedding-related 

like shoes, veils, tiaras etc. 

I also like hats even though I rarely wear them. 

Day-dresses are other things that I’m always searching for 

since they seem to vaporise on my body and don’t last 

very long. 

what items should one spend extra money on? 

A good leather handbag, an autumn/winter coat and 

leather shoes. 

Things that are visible if you go for a walk in the autumn. 

These items will be used and seen most. You’d want to 

choose pieces that make you feel beautiful and that are of 

good quality. 

1 

2 

3 

4 

5 

6 

Elsa's best 

shopping tips! 

Choose a weekday if possible, and 

take your time. 

Avoid Mondays, when many shops are 

closed. 

Do not start too early, most second 

hand shops do not open until eleven or 

twelve o’clock. 

Do not be discouraged if the store is 

empty, it's just good. 

Take the chance to dream away, imagination 

helps the shopping. 

bring along a friend. Two brains have 

better taste than one and you’ll also 

get zipper help. 

sTYlE 

89

90 

sTYlE 

You come from an artistic family 

and work in a creative business. 

what is your advice to someone 

with a ”normal” office job who 

can’t or does not dare to express 

themselves through clothes? 

Invest in a gorgeous silk blouse. 

There are a lot of nice high quality 

blouses in second hand shops, especially 

from the eighties ”power 

woman-era”. 

A silk blouse will look equally 

good with a pencil skirt as with a 

pair of jeans. 

You always have such nice makeup 

and hair. How much time do 

you spend on this each day? 

People get a bit annoyed when I 

tell them this, but it only takes me 

3 minutes to do my makeup and 4 

minutes to do my hair. 

It’s all about routine. There are no 

secret tricks - just practice! 

Do you have any beauty tips for 

us? 

You really only need a concealer, 

white eye pencil, black eyeliner 

and, to get a vintage look, a red 

lipstick. This is something that 

works seven days a week. 

You don’t need thousands of 

makeup products, just a few good 

ones. 

Pilutta 

dig! 

Vi vill att fler ska vilja minnas sin barndom. Stöd vårt arbete 

för utsatta barn genom att köpa vårt armband på childhood.se 

Bankgiro: 909 - 0036. Plusgiro: 90 90 90 - 3. Childhood kontrolleras av Svensk Insamlingskontroll och är 90-kontoinnehavare. 

91

STYLE 

It's all about 

COl 

OUR 

SPRING IS HERE! 

LET’S GO CRAZY FOR COLOUR. 

DARE TO WEAR IT FROM HEAD TO TOE. 

PHOTOGRAPHED BY JONAs lUNDbERG 

STYLED BY kARIN ROsENlUND 

HAIR & MAKE-UP BY CAROlINE GRANE 

PHOTO ASSISTANT RObIN kRONDAHl FERM 

MODEL lUNA G / MODEllINk 

LOCATION PAlMHUsET, TRÄDGÅRDsFÖRENINGEN 

orange 

blAZER, sHOwPIECE, 

J lINDEbERG. 

sIlk CHEMIsE, 700 sEk 

¤77, AMERICAN 

VINTAGE. 

TROUsERs, 299 sEk ¤33, 

lINDEx. 

NECklACE, 449 sEk 

¤49, bY bIllGREN. 

sHOEs, 999 sEk ¤111, 

ClARk’s. 

92 93

sTYlE sTYlE 

green 

DREss, 299 sEk ¤33, 

lINDEx. 

EARRINGs, 99,90 sEk 

¤11, GlITTER. 

94 95

sTYlE sTYlE 

lilac 

DREss, 2.499 sEk ¤278, 

TIGER OF swEDEN. 

NECklACE, 99 sEk ¤11, 

lINDEx. 

blue 

sATIN blOUsE, 1199 sEk 

¤133, PART TwO. 

TROUsERs, 1500 sEk 

¤166, J lINDEbERG. 

NECklACE, 129 sEk ¤14, 

lINDEx. 

96 97

98 

sTYlE 

INE 

pink 

DREss, 2899 sEk ¤322, 

bY MAlENE bIRGER. 

sHOEs, 499 sEk ¤55, 

TAMARIs. 

apricot 

TOP, 499 sEk ¤55, 

sAMsØE sAMsØE. 


¤14, lINDEx. 

sTYlE 

99

STYLE 

FAsHION 

PHOTOGRAPHED BY JONAs lUNDbERG 

STYLED BY kARIN ROsENlUND 

HAIR & MAKE-UP BY kRIsTIN bRUlEY 

PHOTO ASSISTANT RObIN kRONDAHl FERM 

MODEL MARIANNE M / AVENUE MODEllER 

MUsT- 

HAVEs 

UPDATE YOUR sPRING wARDRObE. GO FOR TIMElEss PATTERNs AND MATERIAls, IT 

wIll NEVER GO OUT OF FAsHION. ADD sOME COlOUR AND YOU ARE READY TO MEET 

sPRING. lOOk AND GET INsPIRED. 

FlOwER PRINT 

lONG DREss, 3.999 sEk ¤444, 

ZETTERbERG COUTURE. 

EARRINGs, 495 sEk ¤55, 

lIlY AND ROsE. 

sHOEs, 750 sEk ¤83, 

& OTHER sTORIEs. 

100 101

sTYlE sTYlE 

COlOUR 

DREss, 699 sEk ¤78, 

TwIsT&TANGO. 

NECklACE, 2.100 sEk 

¤233, EFVA ATTlING. 

bRACElET, 990 sEk ¤110, 

EFVA ATTlING. 

TwOsOME CUFF, 2.090 

sEk ¤232, EFVA ATTlING. 

bRACElET wITH RHINEsTONEs, 

749 sEk ¤83 

bRACElET wITH sPIkEs, 

939 sEk ¤104, bOTH 

FROM DYRbERG/kERN. 

DENIM 

slEEVElEss DENIM 

sHIRT, 249 sEk ¤28, 

lINDEx. 

JEANs, 899 sEk ¤100, 

lEE. 

bElT, 199 sEk ¤22, 

HOllY & wHYTE bY 

lINDEx. 


¤56, DAY bIRGER ET 

MIkkElsEN. 

RINGs, 49,50 sEk ¤5, 

H&M. 

102 103

sTYlE sTYlE 

kNITs 

kNITTED swEATER, 

1.699 sEk ¤189, 


skIRT, 1.099 sEk ¤122, bY MAlENE bIRGER. 

sHOEs, 399 sEk ¤44, NlY/NEllY sHOEs. 

bRACElET wITH RHINEsTONEs, 749 sEk 

¤83 

bRACElET wITH sPIkEs, 939 sEk ¤104, 

bOTH DYRbERG/kERN. 

104 105

sTYlE sTYlE 

ANIMAl PRINT 

DREss, 1.199 sEk ¤133, 


bRACElETs, 79,50 sEk 

¤9, lINDEx. 

sHOEs, 999 sEk ¤111, 

ClARk’s. 

wHITE 

sHIRT, 899 sEk ¤100, 

DENIM & sUPPlY RAlPH 

lAUREN. 

TROUsERs, 999 sEk ¤111, 

PART TwO. 

bElT, 49,50 kR ¤5, H&M. 

EARRINGs, 59,50 sEk ¤7, 

H&M. 

106 107

108 

sTYlE 

sTRIPEs 

slEEVElEss sHIRT, 

1.395 sEk ¤155, 

ClUb MONACO. 

TROUsERs 749 sEk ¤83, 

sOAkED IN lUxURY. 

bElT, 79,50 sEk ¤9, H&M. 

bRACElET, 749 sEk ¤83, 

DYRbERG/kERN. 

RINGs, 49,50 sEk ¤5, 

H&M.

ST YLE 

OFFICIAL WHITE HOUSE PHOTO BY CHUCK KENNEDY 

STYLE ICON 

Michelle Obama 

If the president is the voice of America, the first lady is its look. After 

five fashion-starved presidential decades Michelle Obama simply 

delights us with her contemporary sense of style and fashion 

She’s almost in her fifth year as Americas 

First Lady, and now more than ever, she’s 

defined her position on the global style 

stage. 

When Michelle became the First Lady of 

America, she also brought the glamour 

back to the White House, and since then 

she simply delights us, day after day with her glam 

appearance. 

Mrs. O loves her statement pieces that are breathable 

mix-and-match, clean-cut dresses, cashmere cardigans, 

flower prints, ballet flats and clothing with bright and 

strong colors. 

Michelle’s style imprints a nice feeling of authentic 

openness with a glorification of individuality. Well, she`s 

the perfect poster child for American style. 

She knows exactly how to add every creation with a 

vibe of classic sophistication, blended with tasteful diversity. 

This first lady always remain stately and modern, 

regal and approachable, elegant and casual, and all at 

once. Not since Jackie Kennedy (later Onassis) has 

America had a First Lady so well known for her super 

chic fashion choices. 

The proof: Almost anything Mrs. O puts on her body 

sells out in store directly. Her husband talks about 

change and that really reflects in her stylish confidence 

that says fashion is fleeting, but style is forever. 

We can just say; America’s First Lady really knows how 

to fits in, but handsomely stand out. 

TEXT BY ANGElICA HEllGREN 

Michelle’s 

style 

imprints a nice feeling 

of authentic openness 

with 

a glorification of 

individuality. 

Well, the perfect poster 

child for American style 

110 111

sTYlE 

The A-Z of Mrs O’s style 

A Azzedine Alaia – The French designer of 

Turkish origin that creates many of Mrs. Obama’s 

smashing belts. 

B ballet Flats – She is almost sex feet tall, no 

wonder she has stylish ballet flats as a go-to day 

shoe. 

C Colour. Indigo, burgundy, bold red and papaya. 

Michelle is a big fan of vibrant, powerful 

colours. The stronger, the better. 

D Donna Rico. When Mrs. Obama was wearing 

an inexpensive dress from Donna Rico, in the TVshow 

The View, women stormed the stores and 

the dress was sold out within hours. 

E Erickson beamon. Mrs O loves Erickson and 

Beamon’s cutting-edge dress jewellery that adds 

a texture and a glamour to many of her outfits. 

F Flowers. Mrs. O’s taste for floral prints we simply 

can’t resist. Favourite designer prints: Abstract 

prints by Thakoon or playful ones by Jason Wu. 

G Giorgio Armani. The First Lady has a taste for 

the Italian designer king. 

H H&M. Michelle even rock H&M, just like us. She 

made her mark as an ambassador for affordable 

clothes, when she appeared in a TV-show, wearing 

a cute dress from H&M woman department store. 

I Ikram. A store located on Chicago’s North 

Rush Street that’s favoured by Mrs. Obama. 

J J. Crew. Mrs. O loves J. Crew and once again 

she show the world, how to mix labels from everywhere, 

in an unexpected fashionable way. 

K kitten Heels. The First Lady like heels with 

comfort, sprinkled with glamour of course. 

L lena wald. Mrs. O shows that nothing is more 

glimmering than jewellery from Lena Wald. 

M Moschino. The Italian fashion house has 

several times dressed Michelle from beautifully 

ordinary to fashionably extraordinary. 

N Narciso Rodriguez. What would you wear 

if you were to attend the elections night, as the 

potential presidential wife? This First Lady picked 

the Victory Dress by Narciso Rodriguez, and it has 

since then become the dress for success, because 

it marked that the white house now had a first 

lady that was colourful and independent in her 

fashion choices. 

O Orange. Michelle loves the eye-catching and 

adventurous orange colour. 

P Peter soronen. The king of cocktail wear 

helps Mrs. O look even more spectacular on cocktail 

parties. 

R Ruffles. An obvious choice for elegant evening 

functions. 

S The first lady`s choice: sheath dresses. 

T Target. Satisfying Mrs. O’s style appetite, with 

high available design. 

V V-Necks. V-necks are especially flattering for 

Mrs. O’s figure, and adds a casual grace. 

W white House black Market. It was here Mrs 

O bought the dress from Donna Ricco, and it took 

Michelle Obama to make the designer famous. 

Said about Mrs O’s style 

“..Mrs. Obama’s style is feminine, polished and 

classic.” 

Jason wu 

“Mrs. Obama is able to merge femininity with 

strength and comfort..” 

Catherine Malandrino 

“..she dresses in a way that is very appropriate 

for today..” 

Carolina Herrera 

”A lot of people are to insecure to wear colour, 

especially one as bold as red.” 

Tommy Hilfiger 

Mrs. Obama is a woman that looks strong in florals 

because she has an inner confidence.” 

Glenda bailey 

112 113 

sTYlE

sTYlE sTYlE 

Cardigan by Orla Kiely 

2.442 SEK, €283, Orla KiEly 

What the First Lady knows – 

The way to dress powerfully 

Dress by MCdonald 

Clutch by Talbot Runhof 

4.731 SEK €549 

1.821 SEK, €211, StylEbOp 

Bracelets 

340 SEK, €39, J.CrEw 

Dress by Forever Unique 

1.017 SEK, €118 van MildErt 

ESSENTIALS 

Skirt 

85 SEK, €10, rOKit 

Skirt 

1.599 SEK €185, KarEn MillEn 

Pumps by Giuseppe Zanotti F lats 1.616 SEK €187, J.CrEw 

Earrings 

69 SEK €7.5, h&M 

Peplum 

pEpluM 284 SEK €33, rivEr iSland 

Michelle always chooses clothes 

that show of her very best assets. 

Wear what really suits you. 

Keep it simple and don’t add to 

much accessories, then people 

see you first, and are not overpowered 

by the clothes. 

Match your colours to your confidence. 

Do not use baby blue. 

Scarf by M Missoni 

1.706 SEK, €198, Farfetch 

145 SEK, €16.8, rivEr iSland 

114 3.967 SEK, €460, thE OutnEt 

115 

Belt 

Clutch by Marc Jacobs 

3.404 SEK, €395, MythErESa

116 

WINE 

& 

DINE 

BRUNCH 

AT ITS 

BEST 

RECIPES BY MEGAN bROss 


THANKS TO FÅFÄNGANs ANTIk 

Spring is in the air and the flowers are in 

bloom so why not throw open the windows, 

breathe in that lovely spring air and invite 

your friends and family over for a fabulous 

homemade brunch! 

117

118 

wINE & DINE 

I 

simply love brunch. How could 

you not love a meal that falls conveniently 

between breakfast and 

lunch, allowing you the opportunity 

to sleep in and still have time 

to prepare a delicious meal, just in 

time for your guests walk into the 

house to the smell of freshly baked 

scones and the sound of bacon 

crackling wildly in the pan. Whether 

it’s French toast, Eggs Benedict or 

Huevos Rancheros you are serving, 

brunch gives you the perfect opportunity 

to share a meal with friends, 

but more importantly, it gives you 

the perfect excuse to whip up a 

Bloody Mary before noon. 

Dress Code 

Brunch is the perfect opportunity 

to get together with friends 

to share a meal and unwind after 

a busy week. The atmosphere 

should be chic, but casual. The 

most important elements for 

creating a great brunch are good 

food, good friends and a steady 

flow of bubbles. So dress to suit 

your mood. 

While living in New York, I would 

meet friends for brunch every Saturday 

and Sunday and we would 

spend hours eating, and catching 

up over eggs and mimosas. I have 

wonderful memories of jazz music 

playing in the background, crinkly 

newspapers being opened and 

closed by readers catching up on 

the weekend Arts section of the 

New York Times and glasses clinging, 

as friends would cheer on the 

weekend. 

"TO SUccEEd 

AT crEATING 

A SUccESSFUL 

brUNcH ALL 

yOU NEEd IS A 

LITTLE crEA- 

TIVITy ANd A 

wHOLE LOT OF 

SwEET ANd 

SAVOUry." 

Nutty Granola 

Eggs Benedict with 

Prosciutto and Fried 

Shallots 

Passion Fruit Mini 

Pavlovas 

Grapefruit Mimosa 

wINE & DINE 

119

120 

wINE & DINE 

About 10 servings 

7 dl old-fashioned oats 

5 dl chopped nuts (I like to use 

almonds and pecans) 

2 dl pumpkin seeds 

4 dl shredded organic coconut 

1 dl flax seeds (whole or 

crushed) 

1 dl good quality olive oil (add 

an additional tablespoon if 

granola still seems too dry once 

mixed) 

2 Tbsp. light brown sugar 

1 tsp. ground cinnamon (use a 

fresh cinnamon stick for extra 

flavor) 

1 large egg white beaten until 

stiff soft peaks form 

2 to 3 dl honey (you can also 

substitute with agave syrup or 

maple syrup) 

1 1/2 tsp. sea salt 

3 dl dried fruits (I like to use 

dried cranberries and dried 

blueberries) 

Nutty Granola 

Preheat the oven to 150 degrees °C. 

Place the first eleven ingredients in a large 

bowl and stir until combined well. Spread 

the granola mixture on a large, rimmed 

baking sheet. 

bake granola, stirring every 5 to 10 minutes 

until it is lightly toasted and turns a 

golden brown (about 40 minutes). 

wINE & DINE 

Add the dried fruits once the granola has 

come out of the oven. Spread the granola 

evenly in the sheet pan and allow to cool. 

Once cool, transfer granola to an airtight 

container and store at room temperature 

(I like to store my granola in a big glass jar 

on the countertop). 

To serve: Mix the granola with some fresh 

fruit, sprinkle it over your favorite yogurt 

or add a splash of almond milk for a dairyfree 

alternative. 

121

122 

wINE & DINE 

Eggs Benedict with Prosciutto 

and Fried Shallots 

slice the shallots into thin rings and 

sauté in a tsp. of butter over high 

heat for about 1 minute per side. 

Remove shallots from the pan. 

Toast the English muffins or crumpets 

and arrange one half on each 

plate. Heat a small sauté pan on 

high heat with a teaspoon of olive 

oil. Once the pan is hot, place each 

of the four slices of Prosciutto ham 

in the pan and cook for about 30 

seconds on each side, until beginning 

to brown. Place one slice of 

ham on each English muffin. Sprinkle 

the shallots over the ham. 

To make the hollandaise sauce, 

whisk the 2 egg yolks and lemon 

juice in a small metal bowl 

and slowly add the melted butter, 

whisking continuously. Place the 

bowl over a small pot with gently 

simmering water (do not allow the 

bottom of the bowl to touch the 

water) and continue whisking the 

sauce until it is thick (it should coat 

the back of a spoon and be warm 

to the touch), about 3-4 minutes. 

whisk in the Dijon and season with 

salt and white pepper. Cover the 

sauce to keep it warm, re-whisk just 

before serving. 

To poach the eggs, bring a pot of 

water to a slow boil. Spray a ladle 

with non-stick cooking spray and 

crack one egg into the ladle. Slowly 

lower the ladle into lightly boiling 

water and carefully allow the water 

to seep into the ladle (making sure 

to keep the egg in the ladle). The 

egg should cook for about 3-4 minutes, 

or until the whites are set and 

the yolk is still runny. Using a slotted 

spoon, remove the egg from the 

ladle and place the poached egg on 

top of the ham. 

spoon over the hollandaise sauce 

and sprinkle with some chopped 

basil. 

*As an alternative, use steamed 

spinach or smoked salmon instead 

of Prosciutto 

Makes 4 servings 

wINE & DINE 

2 Wholegrain English muffins or 

crumpets, cut in half and lightly 

toasted 

4 large, farm-fresh eggs for 

poaching 

4 slices of Prosciutto 

2 large shallots, thinly sliced 

into rings 

2 large egg yolks 

3-4 Tbsp. fresh squeezed lemon 

juice 

115 grams of unsalted butter, 

melted (Normandy butter is a 

favorite) 

1 tsp. Dijon mustard 

1/2 tsp. sea salt 

1/4 tsp. white pepper 

Chopped fresh basil 

123

124 

wINE & DINE 

Passion Fruit Mini Pavlovas 

Position rack in the center of the oven 

and preheat to 150°C. Line a large baking 

sheet with parchment paper. 

beat egg whites in a large bowl until soft 

peaks begin to form. With the mixer still 

running, slowly add 6 tablespoons of 

sugar. Whisk 2 tablespoons of sugar and 

3/4 tsp. of cornstarch in a small bowl. 

With the mixer running, gradually beat the 

sugar and cornstarch mixture into the meringue. 

Continue to beat the meringue until 

stiff, glossy peaks form. Fold in vinegar 

and vanilla extract with a spatula. Spoon 

the meringue onto the parchment paper 

(4 - 6 separate circles). Using the back of 

a spoon, form a slight dip in the center of 

each meringue. 

wINE & DINE 

bake the meringues until lightly browned 

and dry to touch, about 20 minutes. Turn 

off the oven and let the meringues cool 

in the oven with the door closed until dry, 

about 40 minutes. Transfer to a rack and 

cool completely. The meringues can be 

made one day ahead. Store at room temperature 

in an airtight container 

whip the cream until soft peaks form. 

Add one teaspoon vanilla and 2 Tbsp. 

sugar and beat for an additional 30 seconds. 

Assemble the meringues on plates, 

top with cream and spoon the passion 

fruit over each of the Pavlovas. 

125

126 

wINE & DINE 

Makes 4 to 6 servings (4 large 

meringues or 6 small) 

Meringues: 

2 large egg whites at room 

temperature 

6 Tbsp. sugar 

2 Tbsp. sugar 

3/4 tsp. cornstarch 

1/4 tsp. white balsamic vinegar 

1/8 tsp. vanilla extract 

5 deciliters whipping cream 

plus 2 Tbsp. sugar 

4 passion fruits 

Grapefruit Mimosa 

serves 4 

4 very ripe grapefruits (you can 

also try yuzu, peach juice or fresh 

squeezed orange juice) 

Champagne, Prosecco or Sparkling 

Wine (or seltzer water for a non-alcoholic 

version) 

Squeeze the grapefruits and fill 

each champagne glass with 1/2 dl of 

grapefruit juice. Add champagne or 

sparkling wine. Garnish with a thin 

slice of grapefruit. 

wINE & DINE 

"rING IN 

SprING wITH 

SOME bUbbLy 

ANd FrESHLy 

SQUEEzEd 

GrApEFrUIT 

jUIcE" 

127

WINE 

& 

DINE 

The art 

of 

table setting 

Place something interesting 

on the table and 

the party is on! 

For daily use, special occasions, breakfast, lunch 

or dinner, a beautifully set table will brighten the 

meal, enhance the dining experience and make 

everything a little nicer. Get inspiration from the seasons, 

colours, the food you are about to serve or your 

own personality and taste. There are no right or wrong, 

you determine how you want to present the dinner table, 

lavishly or spartanly. 

TEXT BY DOUGlAs MIllING 

PHOTOS BY TRADEMIll 

ILLUSTRATIONS BY kRIsTINA HUlTkRANTZ 

128 129

wINE & DINE wINE & DINE 

Table settings 

HOw TO sET A bEAUTIFUl TAblE 

Start with the food to be served and what is needed to 

that particular meal. 

The decoration, flowers etc, can take some time to figure 

out. Do add unexpected things as well - during the 19th 

century they had conversation pieces like porcelain figurines 

on the table to get conversations going. 

This is as relevant today at larger dinner parties that 

sometimes can be a little stiff at first. Place something 

interesting on the table and the party is on! 

TAblE wARE 

Do mix different china patterns, eras and colours, but also 

dare to be traditional! 

Serve the soup in a terrine with a ladle. Your grandmother’s 

soup terrine might look fantastic next to the 

bowls from the big department store. 

Large serving dishes are excellent for salads; small 

ashtrays are perfect for soy to your sushi. 

Table ware is relatively inexpensive today compared to 

the past. Pick up a whole set at an auction for a bargain, 

score odd pieces at flea markets or complete an existing 

set at the antique shop. 

THE HISTOry OF TAbLE 

SETTINGS 

The tradition of serving several dishes 

one after another where guests helps 

themselves to food from plates goes 

back to the middle of the 19th century. 

It is called “service à la Russe” as it was 

presented by Prince Aleksandr Kurakin 

in Paris. ”Service à l’Anglaise” implies 

that the food is plated by the servant. 

During the 18th century, people ate 

several dishes in sets. 

HOw THE SwEdES ATE IN 

THE 18TH cENTUry 

Among the aristocracy 

on silver and pewter 

In the country 

on wooden plates 

The common people 

directly on dry bread 

Flatware 

HISTOry 

During the 18th century, cutlery was personal and something people 

carried with them. It wasn’t until King Gustav III:s era that cutlery 

was placed at each setting at the royal table. Still, it wasn’t 

until the 19th century that silver production exploded and we got 

a great selection of models to choose from. 

A few worth mentioning are: Olga, Old French, English Shell, Old 

Swedish and Prince Albert. 

wHAT TO DO wITH IT? 

Silver flatware is lovely to set the table with 

and it’s available for reasonable prices at 

auctions and in antique shops. 

Either mix different models and buy 

silverware separately or invests in an entire 

set of the same model. 

If you have a dinner with multiple dishes, it 

might be nice to set the table up with the 

associated flatware to each dish (the outer 

flatware for the starter, then work yourself 

inwards). 

Dessert cutlery is placed between the plate 

and the glasses, dessert fork is preferable. 

Make sure in good time that you have 

polished the cutlery, it’s not enjoyable to 

realise at the last moment. 

Above all: use your cutlery! 

130 131

wINE & DINE 

Glassware 

HIsTORY 

During the 18th century, beverages where served from a 

ladle beside the table. The cupbearer went from guest to 

guest who drank from the same glass and between drinks 

rinsed the glasses in a glass rinser. In the middle of the 

19th century it became usual with different models and 

complete sets of glassware. 

HOw? 

Glassware can be endlessly varied. Old, new, inherited, cut, 

coloured, crystal, on a stem, cylinder shaped, cheap or 

expensive. 

Glassware will give radiance to the table setting and create 

a dynamic with its height. 

If you want to create a strict elegance it’s nice with a complete 

set with everything from champagne flutes to sherry 

and schnapps glasses. 

The glassware should be placed in the same order they are 

to be used; from right to left with the water glass at the far 

right. 

The host or hostess always proposes the first toast. 

During dinner, you don’t need to nod towards each guest 

for every toast. 

A PIECE OF ADVICE 

Table ware with a gilt lining should 

be washed by hand, so should 

earthenware from the 19th century 

as they easily crack and become 

discoloured. 

Decor that is underneath the glaze 

is durable, especially chinese 18th 

century in under glaze blue. These 

can even be machine washed. 

Enjoy your glassware - and drinks! 

CHECKLIST: 

Pouf!’s table setting essentials 

ACCEssORIEs 

CANDELABRAS 

TABLE PLATEAU 

TABLE GARNITURE 

CONVERSATION PIECES 

VASES 

URNS 

POTS 

FLOWERS 

PLANTS 

SHELLS 

STONES OR PEBBLES 

WHATEVER THE SEASON OFFERS 

IMAGINATION! 

TAblEwARE 

BASIC PLATES 

SERVING DISES 

BOWLS 

A TERRINE 

SAUCE BOWLS 

DEEP DISHES 

SALT SHAKER 

SALADIERES 

FAbRIC 

WHITE LINEN 

TABLECLOTHS 

WHITE LINEN NAPKINS 

sIlVER FlATwARE 

CUTLERY 

SERVING CUTLERY 

SIDE PLATES 

MEAT COVERS 

COASTERS 

CANDELABRAS 

SMALL PITCHERS 

SALT CELLARS 

CREAM PITCHERS 

PLATES 

TRAYS 

SERVING TRAYS 

SALT AND PEPPER 

SHAKERS 

GlAsswARE 

GLASSES FOR EVERY 

BEVERAGE YOU PLAN TO SERVE 

DECANTERS 

PITCHERS 

GLASS RINSERS 

BOWLS 

JARDINIERES 

BONBONIERES 

132 133

HEALTH 

& 

BEAUTY 

SPRING 

ClEAN 

YOUR 

bODY 

1-2-3 Easy steps 

to 

Detoxification 

BY FIlIPPA sVENssON 

Feel it’s time to come out of hibernation? 

Yep, the urge to throw 

out the stale gingerbread cookies 

from your cupboard and remove 

the thick wool sweaters (even your favorite) 

from your closet is pretty natural 

as the month of April comes knocking on 

your door. This year we’re adding your 

body to the spring cleaning checklist 

and guiding you to an ultimate detoxification 

to get you squeaky clean from the 

inside out. Roll up your sleeves, grab a 

green juice, and drink your way to health. 

Recharge, refresh and rejuvenate 

for the warm months ahead 

spring is no longer around the corner; it’s 

officially arrived in full bloom. And with 

that said, your most valuable home, your 

physical body, is asking for a little assistance 

in the cleaning department in order 

to recharge, refresh, and rejuvenate for 

the warm months ahead. Detoxification is 

a natural process for the body; where by 

elimination of unwanted toxins are processed 

through the liver and colon. Boy do 

those two work hard? 

The unwanted waste slips into our body in 

many forms, from breathing polluted oxygen, 

to consuming pesticide covered blueberries, 

from leading a stress induced lifestyle 

(talking to you Mrs. Career Woman), 

to playing scientist in the kitchen and cooking 

your food - which changes its chemical 

structure. The result not always favored by 

our two organ friends mentioned above. 

At the end of the day, the toxins will break 

down the door regardless of your perfect 

eating habits. Your job is to escort the unwanted 

house guests out with the help of 

fresh juice, water, organic produce, vegetables, 

and fruit. 

so let’s get down to business. Haven’t you 

waited long enough? Spring cleaning your 

body requires your commitment to three 

days of juicing, lots of veggies and colorful 

food. You need to give your body the proper 

tools to work. 

First begin by removing all animal products, 

white carbohydrates, white sugar, 

processed foods and “bad fats,” including 

trans and saturated fats, from your daily 

diet. Instead add in vegetables and fruits 

in every shade of the rainbow, nuts, seeds, 

“good fats,” and water. This is essentially 

the foundation to the raw food way of eating. 

1-2-3 steps to spring Cleaning Your body 

Start the day with a large cup of warm lemon water. 

Squeeze about half a lemon in desired amount of water. 

Drink three green juices per day either during your regular 

meal times or in between as snacks. Each juice should 

be about 2 cups (5 dl). Recipe can be found on the side 

box; feel free to adjust ingredients, but do not remove the 

greens. 

Replace lunch or dinner with a big salad. Ingredients of 

your choice. No animal products. For the fullness factor, 

add nuts, seeds, or avocado. 

Raw Clarity 

Organic Green 

Juice 

Ingredients: 

8 handfuls of 

Spinach 

5 Celery Sticks 

1/2 Cucumber 

Small piece of 

Ginger 

1/2 Lemon 

3/4 Green Apple 

134 135

Green juice 

serves as the 

most effective 

boost, rich in 

vitamins, 

minerals, 

enzymes and 

amino acid 

Green juice serves as the most effective boost, 

rich in vitamins, minerals, enzymes and amino 

acid for complete nourishment that aids the 

entire body. It rebuilds everything from skin 

to hair and nails. It also pulls out the toxins in 

the cells on a deeper level due to the removal 

of the fiber and replenishes them with new 

energy. The lemon water helps to flush liver 

and kidneys, cleanses the blood, removes radiation, 

and strengthens the immune system. 

As the spring cleaning process begins, simultaneously 

notice the clarity of your mind. This 

is a great time to let go of past emotions and 

memories that no longer serve you. See what 

floats up during this time of detoxification and 

write it all out in a journal. Let go of the old, 

and embrace the new. 

Focus on adding 

healthy foods into 

your daily diet, rather 

than removing the 

junk, which can cause 

stress and set you up 

for failure. After a while, 

you won’t even crave 

the bad stuff 

bovetecrunch Kardemumma 

& Fikon by Renée Voltaire, 

79 SEK €8, Renée Voltaire 

svart bönor spagetti 

by a la eco, 39 SEK €4, 

Gryningen 

Crazy sexy Diet, 239 SEK €31, Gryningen 

Progress shorts Fuschia by Drop of Mindfulness, 

399 SEK €41, Byenberg 

Eat Raw live long T-shirt by One Lucky 

Duck, 160 SEK €16.50, One Lucky Duck 

pH-bAlANs Multipulver, 

290 SEK €29, PH Balans 

bond No. 9 New York, 657 SEK €68, Saks 

Fifth Avenue 

Carrera 6000, 996 SEK €103, Edel-Optics 

FOR 

YOUR 

BODY& 

MIND 

loved Ring by Dogeared Jewels 

& Gifts, 273 SEK €33, Dogeared 

HEAlTH & bEAUTY 

lavender Cream body 

wash by Weleda, 119 SEK 

€12, Weleda 

lexington Mug, 98 SEK €10, Lexington 

Company 

Original Towel in Rose by Lexington Company, 

395 SEK €41, Lexington Company 

136 137

HEALTH 

& 

BEAUTY 

spender saver ? 

Are you a saver or a spender? 

Do you like to treat yourself with luxurious beauty products from expensive brands or do you like 

to have some money left in your wallet for that extra party night out or the summer holiday? 

We’ve made it easy for you both. 

We have chosen great make-up products that meet both the spender and the savers beauty budget. 

It’s a battle between the famous high-end brands and the affordable drugstore products. Great 

”dupes” that makes the decision hard for a beauty junkie. 

so the only question remaining is: who are you 

EssIE NAIl POlIsH 

You can’t live without nail polish and 

of course you can’t live without nail 

polish from the nail expert brand 

Essie that comes in every pink colour 

you ever wished for. 

It comes with a wide brush that 

makes it easy to paint the nail. 

Name: Essie Nail Polish 

what: Nail polish with wide brush 

Get it: essie.com 

DIOR sHOw 

You have heard it everywhere; Dior 

Show is the best mascara ever for 

a girl that loves those black voluminous 

lashes. You love the packaging 

and the big brush. You love spending 

more than two dinners on a mascara 

for getting those Dior lashes. 

Name: Dior Show 

what: Volumizing mascara 

Get it: Grandparfym.se 

IsADORA NAIl POlIsH 

You are not that convinced about the 

greatness of Essie but love to have a 

big nail polish wardrobe. Don’t be sad 

young nail polish lover. Isadora makes 

your nail polish dreams come true for 

only a few bucks. 

Name: Isadora Wonder Nails in Rosette 

what: Nail polish with wide brush 

Get it: Isadora.se 

IsADORA bIG bOlD 

You love big, bold lashes but want to 

buy that little black dress you saw in 

a window. 

Your budget is weak but your lashes 

crave for mascara. We have the 

solution. 

Isadoras Big Bold make no lashes 

hide in the corner. 

Name: Isadora Big Bold Mascara 

what: Volumizing mascara 

Get it: Isadora.se 

CHANEl VITAlUMIERE AqUA 

We get it! You are a Chanel girl and 

like the luxurious feel. 

You want to shine like the stars by 

wearing classic Chanel foundation. 

This is a super soft foundation that 

has a light coverage. The finish is a 

mixture of dewy and matte. 

Name: Chanel Vitalumiere Aqua 

what: Light coverage foundation 

Get it: Grandparfym.se 

NARs blUsH ORGAsM 

This blush is a big favourite 

among a lot of women. The 

colour is a peachy pink and gives 

you that perfect glow. This blush 

fits almost anyone whatever colour 

you are. That’s probably why 

it is so popular. We all know that 

a bit of blush can change your 

whole make up and is the almost 

the only thing you need to glow. 

Name: Nars Blush in Orgasm 

what: Peachy rose blush 

Get it: narscosmetics.eu 

MAC FlUIDlINE 

Like any other beauty 

junkie you swear by Mac. 

You can’t really live without 

your favourite Mac 

products. You like spending 

maximum percentage 

of your salary on Mac. 

You just need that paint 

pot to get that flirty eyeliner 

wing. 

Name: Mac fluidline 

Blacktrack 

what: Creamy eyeliner in 

a jar 

Get it: Maccosmetics.com 

BY IDA & EMMA AUGUsTssON 

bOURJOIs HEAlTHY MIx sERUM 

Want to have that French feeling without 

a gap in the wallet? Then Bourjois is your 

game. 

Feel like a million dollars, but keep your 

lunch money in your wallet. 

This foundation smells really good and 

you get the same dewy finish as the 

Chanel one. 

Name: Bourjois Healthy Mix Serum 

what: Light coverage foundation 

Get it: asos.com 

sleek blush Rose Gold 

This product is almost in the 

same colour as the Nars one, 

but hey! You get at least 5 of 

this one for the price of one 

Nars blush. As for all Sleek 

products this blush is really 

high pigmented and the blush 

stays on your cheeks all day 

long. 

Name: Sleek Blush in Rose 

Gold 

what: Peachy rose blush 

Get it: sleekmakeup.com 

wET N’ wIlD MEGA EYEs 

CREME EYElINER 

Don’t worry if you want to 

have that special Mac feeling 

but don’t have enough 

money to spend on great 

make-up. We have looked 

everywhere and found 

your bargain eyeliner with 

great results. You can call 

it a win-win situation. 

Name: Wet n’ Wild Mega 

Eyes Creme Eyeliner 

what: creamy eyeliner in 

a jar 

Get it: Nelly.com 

138 139

Salon 

For the day 

after 

After too many barbeques and 

Pimm’s you’ll need this book. 

The Hungoevr Cookbook 

70 SEK €8, ModCloth 

Naughty but NICE 

Chanel Nail polish iPhone case! Get one before Chanel finds 

out and takes them off the market. 

Chanel nail polish iPhone case, 87 SEK €10, Etsy.com 

Anyone 

for 

PIMM’s? 

Rosé is so passé! We much 

prefer Pimm’s for our afternoon 

terrace drinking. 

Cheerio, old chap! 

The new 

IT-bag? 

It’s that time of year again! Time 

to barbeque everything you possibly 

can barbeque. This portable 

grill from Finnish Selki Asema is 

pretty hot (pun intended). 

Swedish 

summer ahead! 

Is it a Wellington? Is it a ballerina? It’s a jelly ballerina 

pump! Probably invented for the Swedish 

summer. 

Jelly bow ballerina pump, 500 SEK €55, Ted Baker 

look alive! 

We are seriously contemplating 

wearing false eyelashes every day. 

You’ll look so awake no one will ever 

know you had to get out of bed half 

an hour early just to put them on. 

Fringe Benefits Lashes 70 SEK €8, Sephora 

MADNESS 

Time’s a 

wastin 

Contouring, blusher and a 

highlighter in one? Bloody 

brilliant! 

Fine one-one 210 SEK €23, 

Benefit Cosmetics 

The wait is finally over! Mad Men Season 6 

premieres on April 7th. 

Ring, ring! 

Retro looking porcelain phone dock. Totally 

necessary in our office. 

Smart Phone Dock by Jonathan Adler, 325 SEK €36, 

Shopbop.com 

140 141

142 

BITS & 

PIECES 

Illustrator Kristina Hultkrantz imagines 

what Hart of Dixie character Lemon 

Breeland simply couldn't live without. 

143

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...Subscribe! 

SEE YOU IN 

JUNE!

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