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O C T / N O V<br />

MONSIEUR<br />

CROCO<br />

Meet the<br />

man behind<br />

the new<br />

luxury<br />

brand<br />

autumn<br />

dinner<br />

party<br />

P O U F ! M A G A Z I N E<br />

2 0 1 2<br />

#1<br />

+<br />

ETIQUETTE AND<br />

New<br />

magazine!<br />

MANNERS<br />

A GUIDE TO RED<br />

LIPSTICK<br />

WHAT TO PACK FOR A<br />

WEEKEND IN PARIS<br />

<strong>inspiring</strong>, <strong>classy</strong>,<br />

<strong>timeless</strong>


STYLE<br />

72 Red L ipstick Guide<br />

14<br />

WINDOW<br />

44<br />

SHOPPING<br />

Things we absolutely must have.<br />

Like monogrammed slippers,<br />

expensive liquorice and key fobs<br />

shaped like typewriters. Just the<br />

bare necessities, dahling!<br />

WINE & DINE<br />

54 AUTUMN DINNER<br />

PARTY<br />

55 MANNERS &<br />

ETIQUETTE<br />

82 THE BARMAN<br />

84 CLASSIC COCKTAIL<br />

38<br />

STYLE<br />

AT HOME<br />

Our Editor in chief shows us<br />

around her fab pad.<br />

Isn’t that nice?<br />

AND YOU THOUGHT YOU<br />

WOULDN’T EAT CARBS<br />

HEALTH & BEAUTY STYLE<br />

68 FIGHT THE AUTUMN<br />

BLUES<br />

Turn that frown upside<br />

down!<br />

70 SKIN CARE<br />

High maintenance? Who,<br />

moi?<br />

80 IN HER BATHROOM<br />

CABINET<br />

#1<br />

Brassiere<br />

my dear!<br />

72<br />

54<br />

20 THE BIRKIN BAG<br />

<strong>Pouf</strong>! up your fashion his-<br />

tory. Scientia est potentia!<br />

28 PARIS PACKING LIST<br />

Smart and stylish. (Leave<br />

room for shopping.)<br />

74 RED LIPSTICK GUIDE<br />

How to sport a power pout<br />

this autumn.


NG, CLASSY,<br />

TIMELESS<br />

Want us? Need us? Subscribe<br />

to <strong>Pouf</strong>! and never miss out.<br />

Click here.<br />

30 REAL<br />

WEDDING<br />

CONTENTS<br />

22 PARDON<br />

MY FRENCH<br />

Oui Oui! Pop out to Paris for a little<br />

Je ne sais quoi.<br />

THE<br />

PREMIER<br />

ISSUE<br />

12 Autumn<br />

Bucket L ist<br />

-<br />

Autumn<br />

adventures -<br />

yippee!


4<br />

Kristina Hultkrantz<br />

ILLUSTRATOR<br />

American born illustrator Kristina Hultkrantz, you may know<br />

her as Emma-Kisstina, loves being a true girly girl. She loves<br />

drawing the beautiful things we have around us, that define<br />

who were are, and make us happy... or anything pink! Since<br />

2008 she lives and works in her dream city Stockholm,<br />

Sweden.<br />

Jonny L indh<br />

PHOTOGRAPHER<br />

Photographer Jonny Lindh wanted to be an oceanographer,<br />

but got out of the water to become a photographer<br />

instead. We’re glad to have him on dry land, photographing<br />

gorgeous food for us.<br />

Katja Palmdahl<br />

CHEF, FOOD STYLIST<br />

Katja is a recipes and inspiration consultant and food stylist<br />

who loves good, simple and beautiful food.<br />

She has written and contributed in several cook books, such<br />

as Nordens bästa mat and Mannerströms stora kokbok.<br />

She also works with advertising and food magazines.


Marko Vesterinen<br />

PHOTOGRAPHER<br />

CONTRIBUTORS<br />

Marko Vesterinen is a freelance photographer living in Gothenburg,<br />

Sweden.<br />

He’s usually found roaming around photographing urban and<br />

nature landscapes. He loves to photograph the hidden beauty<br />

that is so often overlooked by the public.<br />

George James<br />

BARMAN AND COLUMNIST<br />

George James is a barman who has worked his way up from<br />

pulling pints in pubs, to shaking gimlets for presidents.<br />

In each issue George sneaks you in behind the bar of London’s<br />

most fashionable events. He’ll even share a drink with you.<br />

Carita Filipsson<br />

PHOTOGRAPHER<br />

Carita is a graphic designer with an interest in photography.<br />

She likes to oil painting and gets inspiration from the sea.<br />

In this issue she has photographed Ann-Charlottes home.<br />

5


6<br />

Milica Jevtic Avon<br />

MAKEUP ARTIST<br />

Milica is an actress, freelance make up artist and beauty<br />

trainer for Avon.<br />

She loves a good beer and her favourite animals are cats.<br />

She gets her inspiration and strength from her friends and<br />

Yoga practice, which she has been doing for many years.<br />

When asked, she was thrilled to help <strong>Pouf</strong>!’s readers with<br />

makeup advice.<br />

Aleksandra Vlahovic<br />

GUEST EDITOR<br />

Aleksandra is section manager, a mother of two and a lover<br />

of gourmet cuisine.<br />

Working with lingerie for many years, she is very particular<br />

in the selection of these garments and always promotes<br />

“Quality before quantity”<br />

For <strong>Pouf</strong>!’s premiere issue, she guides our readers on how<br />

to select the correct bra.<br />

Dusica Popovic<br />

PSYCHIATRIST AND PSYCHOTHERAPIST<br />

Dusica is a medical doctor, psychiatrist and REBT psychotherapist.<br />

As most women who are lovers of a good lifestyle she cannot<br />

resist the good things in life.<br />

She immediately accepted the invitation to write about<br />

well-being for <strong>Pouf</strong>! <strong>Magazine</strong> since she was thrilled by the<br />

idea that she could help our readers.


Dr. Nevenka V. Dokmanovic<br />

SPECIALIST IN DERMAVENEROLOGY<br />

CONTRIBUTORS<br />

Nevenka is the owner of SkinMedic and Medical doctor specialising<br />

in dermatovenerology.<br />

She is a lover of modern art and fine coffee.<br />

Dr. Nevenka was the first one out to work with mezotherapy in<br />

former Yugoslavia and is today the president of The Society Of<br />

Mezotherapy in Serbia.<br />

Magdalena Kocovska<br />

CONTRIBUTING EDITOR<br />

Magdalena is a freelance fashion editor with degrees in<br />

Journalism and Media Studies, and Communication Studies.<br />

Her signature is silk and lace. Obsessed with fine lingerie<br />

and etiquette books, she never leaves home without her<br />

studs and a spritz of fragrance.<br />

Follow her on Twitter @magskoco<br />

7


8<br />

Delighted to make your acquaintance<br />

Ann-Charlotte Lovén<br />

Co-founder and Editor in chief of <strong>Pouf</strong>! <strong>Magazine</strong><br />

Inspired by: It changes, but right now I’m totally<br />

into the style of Lemon Breeland in Hart of Dixie.<br />

My style: Ballet flats, anything leopard print,<br />

pearl earrings and piles of bracelets.<br />

Shops at: Not a big shopper but mostly in vintage/second<br />

hand shops, Massimo Dutti and<br />

Zara.<br />

Swears by: Anything classic Chanel and ladylike.<br />

Wishes: That I had a dishwasher so that my poor<br />

husband didn’t have to do the washing up all of<br />

the time.<br />

<strong>Pouf</strong>!ed up in a minute: Statement accessories,<br />

pink blusher, coral lipstick and heels.<br />

Drop her a line: anncharlotte@poufmagazine.com


Jelena Jankovic<br />

MEET THE TEAM<br />

Co-founder and CEO of <strong>Pouf</strong>! <strong>Magazine</strong><br />

Inspired by: Modern time classic ladies. Such as<br />

the stylish Olivia Palermo and Lily Humpfrey from<br />

Gossip Girl.<br />

My style: Chic, modern classic, mixing materials<br />

and always have a beautiful cardigan if all else fails.<br />

Shops at: Anywhere where I will find a piece that<br />

suits my eye.<br />

Swears by: Accessories, that can light up any<br />

boring outfit.<br />

Wishes: I had a collection of Hermes Bags.<br />

<strong>Pouf</strong>!ed up in a minute: Sun powder, black mascara<br />

and Lancôme’s Juicy tube strawberry colour<br />

matched with a big necklace.<br />

Get in touch: jelena@poufmagazine.com<br />

L innea Måhlén<br />

Graphic designer at <strong>Pouf</strong>! <strong>Magazine</strong><br />

Inspired by: Audrey Hepburn, Megan in Mad Men,<br />

most 60’s-70’s icons such as Jane Birkin and anyone<br />

with big eyebrows.<br />

My style: Simple and elegantly girly with a twist.<br />

A bit 60’s at the moment.<br />

Shops at: Mainly COS and vintage.<br />

Swears by: Bright coloured lipstick.<br />

Wishes: That there was a J.Crew in Sweden.<br />

<strong>Pouf</strong>!ed up in a minute: Blusher, lipstick and a<br />

simple dress.<br />

Send her fan mail: linnea@poufmagazine.com<br />

9


10<br />

NOTES<br />

FROM<br />

OUR<br />

EDITORS<br />

What an adventure!<br />

As we write this very first editors letter, we are filled with gratitude.<br />

What stared as an idea one cold day in January has grown into<br />

something larger than the two of us could ever imagine.<br />

In each step of this process we found that others were intrigued by<br />

our idea and wanted to help us turn our vision into reality.<br />

One by one, a team was formed, and after months of hard work,<br />

<strong>Pouf</strong>! <strong>Magazine</strong> was born.<br />

<strong>Pouf</strong>! <strong>Magazine</strong> was designed with one thing in mind: Our readers!<br />

Each issue is packed with classic fashion, beautiful homes, travel,<br />

culture and all that inspires to live a life in beauty.<br />

To our contributors, supporters and readers: THANK YOU from the<br />

bottom of our hearts!<br />

Jelena & Ann-Charlotte<br />

“Inspiring, <strong>classy</strong> <strong>timeless</strong>.”


Jelena Jankovic<br />

Ann-Charlotte Lovén<br />

PHOTO MARKO VESTERINEN<br />

STYLING & MAKEUP PHOTO MAGDALENA MARKO VESTERINEN<br />

KOCOVSKA<br />

11


12<br />

AUTUMN<br />

BUCKET LIST<br />

Go for a nature walk<br />

Sip red wine in front of an open fire<br />

Watch a scary movie<br />

Bake an apple pie<br />

Visit a museum<br />

Host an autumn dinner party<br />

Stay inside on a rainy day to read your<br />

coffee table books<br />

Celebrate cinnamon bun day on October 4th<br />

Go to Paris for a romantic weekend


14<br />

WINDOW SHOPPING<br />

Bits of<br />

BLACK<br />

When fall arrives and the days get shorter<br />

and darker I tend to feel a bit more ‘Noir’.<br />

Black is back!<br />

STYLE<br />

Chosen by our<br />

graphic designer<br />

L innea Måhlén<br />

CUSHION COVER 299SEK (¤36) AFROART.SE PLAYING CARDS 195SEK (¤24) SVENSKTTENN.SE RAIN BOOTS<br />

400SEK (¤48) OFFICE.CO.UK MARIMEKKO BOWL 140SEK (¤17) FINNISHDESIGNSHOP.COM CHANEL NAIL<br />

POLISH 167SEK (¤20) CHANEL.COM


WINDOW SHOPPING<br />

LAMPSHADE 149SEK (¤18) LAGERHAUS.SE DRESS 249SEK (¤30) HM.COM B&W PHOTO - AUDREY HEPBURN<br />

86SEK (¤11) EBAY.COM TOKYOMILK HANDCREAM 146SEK (¤18) BARNEYS.COM MADEWELL MINI SKIRT 453SEK<br />

(¤55) MADEWELL.COM LIqUORICE PASTILLES 49SEK (¤6) RENEEVOLTAIRE.SE BEADED COLLAR 172SEK (¤21)<br />

TOPSHOP.COM<br />

15


16<br />

WINDOW SHOPPING<br />

Sleep<br />

BEAUTY<br />

Go to bed as a caterpillar<br />

- wake up as a butterfly!<br />

STYLE<br />

Chosen by our<br />

editor in chief<br />

Ann-Charlotte Lovén<br />

MARVIS TOOTHPASTE 79SEK (¤9) TANDAPOTEKET.SE HAIR CURLERS 45SEK (¤5) KICKS.SE SLEEP EASY TEA<br />

32SEK (¤4) SKANSTULLSHALSOKOST.SE DOWNERS JAR 853SEK (¤104) JONATHANADLER.COM CARAFE &<br />

TUMBLER 395SEK (¤48) LAURAASHLEY.SE


WINDOW SHOPPING<br />

EYE MASK 59SEK (¤7) ZARAHOME.COM TIFFANY BOWS MUG 233SEK (¤28) TIFFANY.COM MONOGRAM<br />

SLIPPERS 6 000SEK (¤732) STUBBSANDWOOTTON.COM JENNY PACKHAM SILK CHIFFON ROBE 4 485SEK<br />

(¤670) NET-A-PORTER.COM SILK LAVENDER NECK ROLL 669SEK (¤82) HOLISTICSILK.COM CHANEL BODY<br />

LOTION 334SEK (¤40) CHANEL.COM VANITY FAIR BOOK 261SEK (¤32) ADLIBRIS.SE<br />

17


18<br />

WINDOW SHOPPING<br />

Business<br />

Make sure you have all your necessities to<br />

get dressed for success!<br />

STYLE<br />

AS USUALChosen by our<br />

CEO<br />

Jelena Jankovic<br />

WOMEN, WORK AND THE ART OF SAVOIR FAIRE 79SEK (¤9) ADLIBRIS.COM TYPEWRITER KEY RING 480SEK<br />

(¤57) LULUGUINNESS.COM CHRISTIAN LOUBOUTIN PUMPS 4 845SEK (¤575) NET-A-PORTER.COM TOM FORD<br />

BLACK ORCHID 705SEK (¤84) SEPHORA.COM LANCôME JUICY TUBE JELLY 240SEK (¤15) SEPHORA.COM


WINDOW SHOPPING<br />

DIANE VON FURSTENBERG BLACK CREPE DRESS 3 480SEK (¤413) NET-A-PORTER.COM DACHSHUND LETTER<br />

HOLDER 270SEK (¤32) ANTHROPOLOGIE.EU READING GLASSES 455SEK (¤54) KATESPADE.COM BODUM TRAV-<br />

EL MUG 299SEK (¤35) ROYALDESIGN.SE MICHAEL KORS GOLD WATCH 2 280SEK (¤270) MY-WARDROBE.COM<br />

LUx PEN SET BALLOGRAF.SE MONOGRAM STATIONARY 175SEK (¤21) KATESPADE.COM DOUBLE ZIP TOTE<br />

3 859SEK (¤458) TORYBURCH.COM<br />

19


20<br />

STYLE<br />

For years women around the world have<br />

been longing for this precious bag. Due<br />

to the high price and its exclusiveness<br />

The Birkin bag today represents wealth<br />

and status. Many famous people have been<br />

seen carrying around one on of these babies.<br />

One with the biggest collection of Birkin Bags<br />

today is Victoria Beckham which, according to<br />

an article in ”The Mail Online” is worth approximately<br />

£1,5m.<br />

So what is it that makes this bag so special?<br />

Maybe it is the fact that for years there has<br />

OBJECT OF DESIRE<br />

The Story<br />

of the<br />

Birkin Bag<br />

TEXT JELENA JANKOVIC<br />

ILLUSTRATION KRISTINA HULTKRANTZ<br />

“Coulda, Woulda, Shoulda”<br />

Don’t we all remember the SATS episode, when<br />

Samantha uses Lucy Lui to get the famous Birkin<br />

bag for herself.<br />

been a waiting list for these bags, for some<br />

specific models even up to six years!!! This is the<br />

longest waiting list ever recorded in bag history.<br />

In 2010 however Hermés announced that<br />

the waiting list is gone and that it would now be<br />

available to everyone.<br />

Maybe it is its high price which range from<br />

$9,000 to $150,000 that makes it so special? Or<br />

maybe the fact that Victoria Beckham owns 100<br />

pieces?<br />

There are many factors that are influencing this<br />

but the fact is that this has been the IT-bag for


“One with the biggest collection<br />

of Birkin Bags today is Victoria<br />

Beckham which, according to<br />

an article in ”The Mail Online” is<br />

worth approximately £1,5m.”<br />

many years and probably for many years to<br />

come.<br />

So what is the fairy tale behind this precious<br />

piece of art?<br />

The story goes like this, In 1981 young Jane<br />

Birkin stepped on a plane from London to Paris<br />

and was seated next to the Hermès chief executive<br />

Jean-Louis Dumas. She had just put her<br />

bag in the overhead compartment when all the<br />

things fell out and she was left to pick them<br />

all up. At that point Mrs Birkin explained to<br />

her neighbor in the plane – Jean-Louis<br />

that she was very disappointed that<br />

she could not find a weekend bag<br />

suitable for her taste. At the end<br />

of the flight he introduced himself<br />

and explained to her that he was<br />

the chief executive for fashion<br />

house Hermès. In 1984 he created<br />

a black supple leather<br />

bag for her. And this bag has<br />

become a fashion Icon and<br />

the no 1 wish for women all<br />

around the world.<br />

Craftsmanship<br />

The Birkin bag is a<br />

handbag produced by<br />

Hermès a French fashion<br />

house established<br />

1837. Today Hermès<br />

specialises in luxury<br />

goods including clothing and<br />

perfume. The company logo that<br />

was created 1950 is a duc carriage<br />

with horse. The orange colour is<br />

associated with Hermès and has<br />

become their trademark.<br />

The Birkin bag comes in a range<br />

of different sizes, materials and<br />

JANE BIRKIN, JULY 1970. CLICK HERE TO BUY PRINT.<br />

colours and each one can be custom ordered.<br />

Depending on the option of the material<br />

the delivery time will vary. One of the most<br />

expensive ones in this selection is the<br />

saltwater crocodile skin bag.<br />

All the bags are handmade by artisans<br />

with a saddle stitching that<br />

was developed in the 1800s.<br />

Even though the bag is free of<br />

logos it is the most recognised bag<br />

in the industry of fashion as well as<br />

by the public.<br />

So with the waiting list gone<br />

ladies..Well there is nothing stoping<br />

us now..Or maybe except<br />

for our wallets that might put a<br />

slight constraint for this jewel...<br />

So Plan B: Dear dear Santa<br />

Clause!<br />

21


22<br />

OUT<br />

&<br />

ABOUT<br />

PaR<br />

DON<br />

TEXT & PHOTOS ANN-CHARLOTTE LOVÉN<br />

my<br />

FRENCH<br />

Jessica Svensson moved to Paris when she was<br />

19 years old to work as an Au Pair. She ended up<br />

staying and now calls the city of lights her home.<br />

We caught up with her to talk about her view on<br />

Paris and Parisian women.


24<br />

OUT & ABOUT<br />

“I’ve been told off by some French<br />

men for eating too much popcorn or<br />

sweets when going to the cinema on<br />

a date.”<br />

Jessica, you’ve lived in Paris your entire<br />

adult life. Can you tell us about the biggest<br />

differences between French and<br />

Swedish women?<br />

Well, I’d say the Swedish women are more laid<br />

back than the French. This might have to do<br />

with Sweden being a more equal country where<br />

women have to fight less for their cause and in<br />

general I have the feeling that Swedish women<br />

are less ”frustrated” than women in France.<br />

Among my group of Swedish friends we sometimes<br />

say that French women get mini attacks.<br />

This is when they make a mountain out of a<br />

molehill.<br />

Swedish women just don’t seem to get mini<br />

attacks.<br />

So, how would you describe the typical Swedish<br />

woman?<br />

I think she’s more independent than the French<br />

woman.<br />

Swedish women would rather be single than<br />

stay in a bad relationship.<br />

The French women are unfortunately not always<br />

in love with their partners.<br />

I often get asked why I’m single and my answer<br />

is: Because I’m not in love with anyone.<br />

Another thing I’ve noticed (when chatting with<br />

my French colleagues for example) is that they<br />

say: ”My husband helps me a lot with the house<br />

work”.<br />

I really can’t see a Swedish woman saying<br />

something like that. To her, the housework is<br />

both partners responsibility.<br />

What would a normal week look like for a<br />

working woman in her thirties?<br />

It’s a very fulfilling lifestyle to live in a big city<br />

such as Paris.<br />

For me it’s rare to just go home after work and<br />

watch TV.<br />

The working day normally starts between 9-10<br />

o’ clock and ends between 18-19.<br />

You take a long lunch (one or two hours) and<br />

this gives you time to do your errands.<br />

You seldom see the French bringing a packed<br />

lunch to work. Fast food is very common in<br />

France. You grab a sandwich or a salad on your<br />

lunch break. Sometimes people sit down and<br />

have a proper meal and a glass of wine, but it<br />

certainly isn’t common.<br />

The weekdays often include many social events<br />

such as dining out, meeting friends after work<br />

over a glass of wine or cocktails.<br />

What about children? Do parents bring them<br />

along to restaurants?<br />

Paris is not a very child friendly city. I seldom<br />

see kids in restaurants.<br />

The kids usually get picked up from school by a<br />

nanny or Au pair, since the parents still haven’t<br />

finished work by the time school finishes.<br />

The nanny then helps out with homework and<br />

makes sure the child eats supper.<br />

It’s not very common for the children to eat<br />

supper with their parents. That’s a big difference<br />

between Sweden and France.<br />

The parents eat their supper later - either at<br />

home or at a restaurant.<br />

You live in the capital of haute couture. Do<br />

women here ever go to work without make up<br />

or in flats?<br />

France is not exactly famous for having comfortable<br />

clothes. Parisian women always wear<br />

nice heels and usually carry a spare pair of<br />

ballerinas in their purse. I’d wear the ballerinas<br />

in the Metro or if I know that I’ll walk for a


Jessica’s favourite places<br />

For shopping Sandro. Nice clothes that<br />

always makes you look your best.<br />

Food market Le Marche d’Aligre in the<br />

12th arrondissement. The indoor food<br />

hall is a nice place to get an aperitif and<br />

amuse geules before heading home with<br />

your just-bought groceries.<br />

The rose garden in Boulogne Forest is<br />

nice in May and June.<br />

Les enfants perdus French cuisine with<br />

a twist. Friendly staff, nice decor and a<br />

cotton candy machine. If you are nice you<br />

might get some Barbe à Papa after dinner.<br />

Make reservations!<br />

Experimental Cocktail Club at 37 Rue<br />

Saint Sauveur, 75002 Paris. Delicious, innovative<br />

and exciting cocktails.<br />

La plage parisienne Sunday brunch in a<br />

swanky, yet relaxed environment with a<br />

view over the Eiffel tower.<br />

Le grand palais Not just one of Paris’s<br />

most beautiful buildings, but they always<br />

show interesting art exhibitions as well.<br />

Out back lays a trendy restaurant with an<br />

amazing terrace and sometimes live piano<br />

music.<br />

OUT & ABOUT<br />

25


26<br />

OUT & ABOUT<br />

while. I put on my heels when I’ve arrived at work or at the resto. You<br />

wouldn’t see a Parisienne go shopping in sneakers (that’s how you<br />

spot a tourist).<br />

They care a great deal about their appearance and like to look chic.<br />

Swedes are generally known for being well dressed and good looking.<br />

Do you think thats true?<br />

I think that’s true if you live in the larger Swedish cities. But in Sweden<br />

everyone looks alike. You all wear the same trendy wellingtons,<br />

shoes, etc. The Swedes are very fashion conscious, but that just<br />

makes everyone look the same.<br />

In Paris the style is very classic, but you don’t have to look like everyone<br />

else.<br />

It’s not like all French women wear cute skirt suits, sky-high heels and<br />

red lipstick but they do care about how they dress.<br />

How does the typical woman maintain her appearance?<br />

There is a concept of having your own esthéticienne that you visit on<br />

a regular basis to perhaps wax your legs, etc. Regular manicures and<br />

pedicures is also a part of the Parisian woman’s beauty regime. The<br />

price for a manicure is between ¤15-20.<br />

It is also common for Parisian women to go for regular blowouts - Le<br />

brushing about once a week.<br />

La Parisienne really spends her money on the important things in life<br />

*ha-ha*.<br />

One thing you often hear is that French women don’t exercise. That<br />

they go on diets and use slimming products instead. Is this something<br />

you’ve noticed?<br />

This is quite true!<br />

There is a huge difference between the French and the Swedes on


this matter. I find the Swedes to be<br />

really sporty in general. This is a<br />

part of our culture with the Swedish<br />

”gympa”, jogging or skating and skiing<br />

in the winter. French people do<br />

less exercise in general and consider<br />

bicycling or roller skating as a sport.<br />

Whereas for Swedes, these activities<br />

are considered as transport.<br />

One thing you have to take into<br />

consideration is that in a big city<br />

like Paris you don’t really use a car.<br />

You walk a lot on a day-to-day basis.<br />

Also, the gym-memberships are very<br />

expensive here with a normal fee at<br />

about ¤70-100 per month.<br />

But apart from this, the French<br />

women don’t seem to believe that<br />

exercise actually works. They prefer<br />

le régime and different slimming<br />

products such as anti-cellulite<br />

creams or décolletage creams.<br />

Salon treatments such as fat reducing<br />

massages are also highly popular.<br />

There is a popular book called<br />

French Women Don’t Get Fat which<br />

describes how French women eat<br />

bread and pastry, drink wine, and<br />

regularly enjoy three-course meals<br />

all in small portions and with great<br />

care. Do you believe this to be true?<br />

Yes! That’s right! When in a restaurant<br />

(or resto as we say in French)<br />

the portions are fairly petite and the<br />

French eat smaller portions than us<br />

Swedes.<br />

Also, the French women don’t<br />

”snack”.<br />

I’ve been told off by some French<br />

men for eating too much popcorn or<br />

sweets when going to the cinema on<br />

a date.<br />

The French women simply turn it<br />

down by saying: ” No thank you. I’m<br />

not hungry”. In Sweden one eats<br />

snacks or sweets even if one’s not<br />

hungry.<br />

You really get criticised if you are not<br />

on a diet (le régime). French women<br />

are always on le régime and there is<br />

always a new trendy diet they all try<br />

and won’t stop talking about.<br />

Let’s talk a bit about dating. What’s<br />

that like in the city of love?<br />

In France you don’t date for very<br />

long. It’s not like in the U.S where you<br />

date until you are married. The term<br />

dating doesn’t really exist here, not<br />

even in the way it does in Sweden<br />

either. You only call it a date if it’s the<br />

first or second one, after that you<br />

are pretty much a couple. As soon as<br />

you kiss, you are a couple.<br />

”You wouldn’t see a Parisienne go<br />

shopping in sneakers (that’s how you<br />

spot a tourist).”<br />

Really? Does that mean that you are<br />

boyfriend/girlfriend and exclusive<br />

after that?<br />

Ha-ha. No! You don’t really start<br />

labelling the relationship until after<br />

you’ve met each other’s friends, etc.<br />

But normally the French don’t wait<br />

as long as the Swedes to make the<br />

relationship official.<br />

What happens on a typical date?<br />

A typical first date is just to meet up<br />

for drinks. Sometimes you might go<br />

to a resto on the first date.<br />

Sometimes, all though it’s not very<br />

common, your date might pick you<br />

up. But usually you just meet up at<br />

the venue.<br />

Normally, the man pays on the first<br />

date.<br />

Going dutch is simply not for Parisians.<br />

OUT & ABOUT<br />

Jessica’s<br />

favourite<br />

pastimes<br />

Take a stroll along<br />

Avenue de New York<br />

in october to watch<br />

the leaves fall from<br />

the chestnut trees.<br />

The Marais district on<br />

Sundays. Eat a falafel<br />

on Rue de Rosiers, a<br />

Swedish cinnamon<br />

bun at the Centre<br />

Culturel Suèdois and<br />

watch Parisians and<br />

tourists.<br />

Go for a long walk<br />

along the artificial<br />

lakes in the Boulogne<br />

forest.<br />

Rent a bike (Vélib)<br />

and ”Veliba” around<br />

the city to discover<br />

new neighbourhoods.<br />

Picnics! Any time, any<br />

how. Pont des Arts,<br />

Jardin de Rangelagh,<br />

Avenue de Breuteil,<br />

Les Tuileries, Les<br />

Buttes Chaumont...<br />

27


28<br />

MANGO<br />

STONE RING<br />

199 SEK (¤20)<br />

Shop.mango.com<br />

MANGO<br />

STONES BANGLE<br />

299 SEK (¤30)<br />

Shop.mango.com<br />

H&M BLOUSE<br />

WITH BOW COLLAR<br />

107 SEK (¤13)<br />

Hm.com<br />

PARIS PACKING LIST By Magdalena Kocovska<br />

ESSENTIALS<br />

Weekend Chic in Paris!<br />

Pack light and look fabulous. Do like the Parisians<br />

and keep a pair of ballet flats in your handbag.<br />

CHANEL LIPSTICK<br />

ROUGE NOIR<br />

400 SEK (¤47)<br />

Prices may vary.<br />

(Available where Chanel<br />

makeup is sold.)<br />

H&M<br />

BALLET FLATS<br />

99 SEK (¤10)<br />

Hm.com<br />

MICHAEL KORS<br />

WATCH<br />

2 335 SEK (¤230)<br />

Klockia.se<br />

(Also available at<br />

other stores where<br />

Michael Kors watches<br />

are sold.)<br />

MISS DIOR<br />

LE PARFUM<br />

639 SEK (¤275)<br />

Prices vary. (Available<br />

where Dior fragrances are<br />

sold.)<br />

DVF WRAP DRESS IN<br />

RUM RAISIN RED<br />

3 725 SEK ((¤438)<br />

Harrods.com


BURBERRY<br />

TRENCHCOAT<br />

9 300 SEK (¤1 095)<br />

Farfetch.com<br />

H&M<br />

HANDBAG<br />

249 SEK (¤20)<br />

Hm.com<br />

H&M TROUSERS<br />

WITH GOLD ZIPPERS<br />

299 SEK (¤30)<br />

Hm.com<br />

DVF WASHED<br />

CHIFFON SCARF<br />

1 300 SEK (¤154)<br />

Eu.dvf.com<br />

ZARA STUDDED<br />

ANKLE BOOT<br />

799 SEK (¤60)<br />

Zara.com<br />

ROSEBUD<br />

SALVE<br />

98 SEK (¤12)<br />

Kicks.se<br />

Magdalena’s<br />

top style tips<br />

Keep it simple. A wrap dress is<br />

flattering on all shapes and it’s<br />

easy to throw on and go from day<br />

to night. Choose one in a neutral<br />

colour or a fun print and play it up<br />

with shoes and accessories.<br />

Find your signature; it’s what<br />

makes you, and your style, unique.<br />

It can be anything from fragrance<br />

to a colour, to a piece of accessory<br />

or clothing.<br />

Keep a scarf in your handbag – it’s<br />

the most versatile accessory and<br />

adds a touch of elegance. It’s perfect<br />

to throw on as a wrap when it<br />

gets chilly or to tie on your handbag<br />

for embellishment.<br />

Rosebud Salve – keep one in your<br />

handbag and one on your nightstand.<br />

The various ways to use<br />

this magical salve are endless. I<br />

use it for everything from moisturising<br />

and adding shine to my lips,<br />

healing cuticles and dry hands, to<br />

transforming eye shadows to lipsticks.<br />

29


30<br />

Will you<br />

be my<br />

maid of<br />

honour?<br />

R E A L W E D D I N G<br />

TEXT ANN-CHARLOTTE LOVÉN<br />

PHOTOS GARRI FRISCHER<br />

SPECIAL THANKS TO MAID OF HONOUR SARA ANDERSSON<br />

STYLE


32<br />

STYLE<br />

Bridesmaid Dresscode<br />

The wedding party and guests should<br />

follow the same dress code.<br />

......<br />

Bridesmaids should not wear black<br />

or white<br />

......<br />

The bridesmaids are expected to pay for<br />

their own hair and make up<br />

......<br />

Although a bridesmaid-bouquet is not<br />

necessary according to etiquette, the<br />

bridesmaid may carry a small bouquet<br />

that matches the brides<br />

......<br />

Being a bridesmaid is not equivalent to<br />

getting a free dress. If, on the other hand,<br />

the bride wishes to choose the dress - she<br />

will be expected to pay for it<br />

......<br />

It is sensible to choose dresses that can<br />

be worn again<br />

......<br />

Cover up shoulders and decolletage<br />

during the ceremony


MAID OR<br />

MATRON?<br />

According to tradition, a bridesmaid<br />

should be unmarried and/or not visibly<br />

pregnant.<br />

If so, she is called Matron of Honour.<br />

It is considered highly inappropriate<br />

for a married man or woman to walk<br />

down the aisle with someone other<br />

than their spouse.<br />

The Matron of Honour can instead receive<br />

the couple at the altar or simply<br />

walk behind them up the aisle without<br />

an escort.<br />

Should the Matron of Honour and the<br />

Usher / Best man be married to each<br />

other it is naturally fine for them to<br />

walk down the aisle together.<br />

STYLE<br />

33


34<br />

STYLE<br />

The Garter -<br />

A friendship bracelet<br />

In sweden during the 1800s and<br />

1900s it was customary for a close<br />

friend or sister to give the bride a<br />

garter. The garter was made by the<br />

giver and usually embroidered with<br />

flowers, pearls or lettering.<br />

The garter has these days lost its<br />

functionality, and is usually not<br />

handmade, but the tradition remains.<br />

A grown up friendship bracelet one<br />

might say.


THE BRIDESMAID’S CLOTHING<br />

SHOULD BE IN TUNE WITH THE<br />

BRIDES’<br />

STYLE<br />

35


36<br />

ESSENTIALS<br />

MINK<br />

STOLE<br />

931 SEK (¤138)<br />

Etsy.com<br />

LIPSTICK<br />

315 SEK (¤37)<br />

Face Stockholm<br />

SHOES<br />

449 SEK (¤42)<br />

Bianco.se<br />

LACE DRESS<br />

799 SEK (¤93)<br />

Zara<br />

ESSENTIALS<br />

NAIL<br />

POLISH<br />

45 SEK (¤5)<br />

Kicks.se<br />

I’m getting married in the morning,<br />

Ding-dong the bells are going to chime,<br />

Pull out the stopper, Let’s have a whopper,<br />

But get me to the church on time.<br />

CLIP ON<br />

EARRINGS<br />

62 SEK (¤7)<br />

etsy.com<br />

Bridesmaid<br />

BRACELET<br />

99 SEK/10 (¤11.5)<br />

Accessorize<br />

CLUTCH<br />

1 263 SEK (¤147)<br />

BHLDN.com


EAU DE PARFUM<br />

ROLLER CHLOE<br />

175 SEK (¤20)<br />

Sephora.com<br />

CLUSTER DROP<br />

EARRINGS<br />

685 SEK (¤80)<br />

Kate Spade<br />

BIBA<br />

FEATHER CAPE<br />

950 SEK (¤110)<br />

Houseoffraser.co.uk<br />

CLINIqUE<br />

LIPSTICK<br />

240 SEK (¤28)<br />

Kicks.se<br />

NAIL POLISH<br />

CHANEL<br />

173 SEK (¤20)<br />

Chanel<br />

IVORY LACE<br />

GARTER<br />

124 SEK (¤15)<br />

Etsy.com<br />

Bride<br />

SHOES BY<br />

MENBUR<br />

1 349 SEK (¤156)<br />

Brandos.se<br />

WEDDING DRESS<br />

LEYA<br />

12 900 SEK (¤1 499)<br />

Zetterberg<br />

SILVER CLUTCH<br />

BY DUNE<br />

600 SEK (¤70)<br />

Houseoffraser.co.uk<br />

ESSENTIALS<br />

POWDER<br />

COMPACT<br />

300 SEK (¤35)<br />

Estée Lauder<br />

37


38<br />

PORTRAIT<br />

MON<br />

SIEUR<br />

CRO<br />

CO


Adrien Forray<br />

The man behind new luxury brand<br />

Le Huitiéme. Get the inside scoop<br />

of how one man made his dream<br />

come true to start up his own luxury<br />

brand.<br />

TEXT JELENA JANKOVIC<br />

PHOTOS LE HUITIÉME AND<br />

ANN-CHARLOTTE LOVÉN<br />

Who is Adrien Forray?<br />

I am french, 27 years old.<br />

Recently I moved back to Paris<br />

after spending two years in<br />

Singapore. Prior to that I was living in Sweden<br />

for some years. My dream has always been to<br />

end up working with arts or in the luxury business.<br />

When I found out that I had the tools to<br />

create a brand of my own I think it was more<br />

challenging and funny. That is how and why I<br />

started it.<br />

Today I have my own brand and I work for a<br />

company specialising in exotic leather for the<br />

international luxury industry and that is also<br />

why I moved to Singapore.<br />

Describe yourself and your drive force in 2-3<br />

words.<br />

Passionate, creative and geek.<br />

Seriously, geek because it helps me a lot to develop<br />

my websites and the image of what I do<br />

online. Creative to come up with the designs<br />

and Passionate because it keeps me going. So<br />

that is the 3 words.<br />

How much work have you put into developing<br />

your brand, and what do you think<br />

have made you not fail along the way but to<br />

actually give you the drive to continue and<br />

make the product?<br />

”MY FAMILY HAS BEEN WORKING WITH LEATHER SINCE 1817. I AM<br />

REALLY PROUD THAT I AM THE ONLY ONE IN MY GENERATION<br />

STILL WORKING IN THE LEATHER INDUSTRY. IF I MAKE IT WITH<br />

MY OWN BRAND I WILL FEEL EVEN MORE PROUD. SO I THINK IT<br />

IS LEGITIMATE FOR ME TO SAY THAT WE ARE IN THE LEATHER<br />

GOODS BUSINESS SINCE 1817.”<br />

I think I have not put enough work into it yet<br />

but the last two years I have put much more<br />

time.<br />

Now it is at least two full days a week to put<br />

things together and develop the products. It<br />

is not yet the full time job since I still need the<br />

other job. I want everything to be well prepared<br />

and that is why I take more time, but it is<br />

time I enjoy. But I can say that I have the brand<br />

in my mind all the time, I am always looking<br />

at things, arts, designs things in the streets I<br />

am always picking up ideas and I am always<br />

aware.<br />

Can you tell me what is the story behind your<br />

brand name?<br />

Hahaha I am still working on it.<br />

Ok, the story behind the brand name itself,<br />

there are two reasons that made this name.<br />

At first I thought of using my own name, but<br />

then I thought, hrmm not so good.<br />

First I am working with a lot of brands customers<br />

and designers, I don’t want them to feel I<br />

39


40<br />

PORTRAIT<br />

am working behind their back on<br />

similar things, so I wanted to keep<br />

this off. One day they will know it,<br />

but this way it is less problematic.<br />

Then I wanted to find a name that<br />

stands out, It is really difficult to<br />

find a brand name that stands out I<br />

can tell you that. When you target<br />

something in the high end luxury accessory<br />

you have to find a name that<br />

match your id. That is how we found<br />

this “Le Huitiéme” and this is positive<br />

for two things. It means number<br />

8, and that is where all the luxury<br />

brands are located in Paris. Number<br />

8 is also the lucky number in Asia<br />

and we value our Asian customers<br />

a lot. These are the two things that<br />

are really positive and in line with our<br />

objective.<br />

The last thing is the logo itself, which<br />

one of my friends that is a graphic<br />

designer put together. She started<br />

from the idea of using the figure<br />

8 and then she saw the crocodile<br />

leather and she thought of using two<br />

crocodile scales together and do the<br />

number 8. So you see everything<br />

is in the logo, the luxury, the Asian<br />

luck, and the crocodile scales, so all<br />

together and that is the name and<br />

the logo story.<br />

Now we are working with promoting<br />

the ancient history of the leather,<br />

why I choose that specific line of<br />

work , how the ideas came up and<br />

we still try to see how we will put<br />

that information together, to build<br />

the history to the name.<br />

ADRIEN FORRAY SKETCHING<br />

ON A NEW PIECE.<br />

It is widely known that a lot of<br />

people want to work in the fashion<br />

industry. What do you think makes it<br />

so special compared to working for<br />

example in the automotive industry?<br />

It is all the free goods, and it is true. I<br />

think it is one of the main thing seriously,<br />

it sounds funny but it is one<br />

thing that is actually true and me as<br />

well I appreciate it a lot. You get free<br />

stuff that you would not expected to<br />

get anywhere else. Everyone is wearing<br />

nice clothes and carrying nice<br />

bags. So it feels like you are apart<br />

of something that touches everyone<br />

and can bring interest to everyone.<br />

I think that fashion is really fashion<br />

these days and I think it is stronger<br />

then ever.<br />

Do you think it will stay that way?<br />

I think it is strong I think it is really<br />

strong, especially for the luxury part<br />

of it. During 2009 crisis nothing hap-<br />

pened. Now people are a bit shaky<br />

about the economy but still all the<br />

high end luxury brands are showing<br />

really strong figures. Still there<br />

are some unexplored markets, India,<br />

China is only at the start and there<br />

is a lot of people really eager to get<br />

luxury stuff there, there is room for<br />

business.<br />

You have now got the opportunity to<br />

work with and visit the showrooms<br />

of Chanel and Hermès among other<br />

brands. How do you feel about getting<br />

the chance to work so closely<br />

with these people? And not to mention<br />

the free stuff that you get?<br />

I think..I don’t know it is..it feels good<br />

but you are still in the shadow in<br />

these big peoples names. However if<br />

feels good to be part of it and this is<br />

the place where I like to be. Maybe<br />

millions of people would kill for<br />

where I am, but I will not give it up.


”You get free stuff that you would not<br />

expected to get anywhere else.<br />

Everyone is wearing nice clothes and<br />

carrying nice bags.”<br />

You have moved back to Paris and<br />

this is where you are developing<br />

your brand. Is Paris the place where<br />

you will stay or do you have other<br />

future adventures ahead of you?<br />

I hope I have more adventures. For a<br />

few years we will stay here and see<br />

how things go, there is a lot of places<br />

that I have not explored here and I<br />

am interested to discover them. But<br />

if I can get other opportunities later I<br />

might follow them, definitely. I would<br />

like to try New York if possible, or<br />

London also it is really close to Paris<br />

and that is good. I get to experience<br />

both cities by only living in just one.<br />

Asia I think I will wait a bit since I just<br />

move back from there.<br />

I would like to see other cultures and<br />

then maybe a later we will consider<br />

it again, I don’t know. But for now we<br />

will settle here for a while and see<br />

how things go.<br />

Now that you have spent time in<br />

Asia, what is your perception of the<br />

biggest differences with women in<br />

Europe versus women in Asia, if you<br />

are looking into your line of work?<br />

The biggest differences in my line<br />

of work is the shopping behaviour.<br />

Should I save for this big bag or<br />

should I get the smaller bag. The lady<br />

in Asia will directly buy the bigger<br />

PORTRAIT<br />

bag. She will not even save for it, she<br />

will loan to have it. I have met a lot<br />

of people not in the fashion industry<br />

with regular jobs and they all had at<br />

least one LV bag in their wardrobe if<br />

not two or three, and a lot had them<br />

had the Chanel 2.55 bag already. I<br />

also saw a few with Hermès bags<br />

and a few with the crocodile Hermès.<br />

You can spot a lot of designer bags<br />

in that street and a lot of expensive<br />

bags in the street which you hardly<br />

see here, unless you go to the right<br />

spot of course.<br />

Do you think they are more interested<br />

in fashion or are they are more<br />

interested in luxury goods?<br />

I think they are more interested in the<br />

name not in the product it self. It is<br />

a culture for them - they need to get<br />

the goods quickly to show that their<br />

status is this level. Once they reach<br />

the status where they can afford it<br />

41


42<br />

PORTRAIT<br />

they just don’t think of it, they just<br />

buy it. You could say they are buying<br />

freaks. I think I saw just the outside<br />

part of the iceberg since I was in Singapore,<br />

but if you go to China I think<br />

it is even worse they can have the<br />

entire range of bags from the same<br />

brand and in different colours. When<br />

I talk to my friends in Paris talking<br />

about it wanting to buy an expensive<br />

wallet or belt they talk about it but<br />

they never really buy it so it is two<br />

different mindsets.<br />

What would you recommend to a<br />

woman whom wants to get a bag,<br />

but might not have a huge budget?<br />

Would you recommend them to save<br />

up for a real leather bag or buy 3-4<br />

less expensive? Also what bag should<br />

every woman have in her closet?<br />

You need a big wallet there. I would<br />

say if you want to do a life saving for<br />

one handbag then you should go for<br />

a Birkin bag and then the second one<br />

would be the Chanel 2.55<br />

I am not to much for a LV canvas bag<br />

even though it is affordable, but if<br />

your wallet has some limits and if you<br />

are willing to look for new things, I<br />

think it is quite interesting you look<br />

at new designers that have some<br />

kind of established image and you go<br />

for their best selling bag that should<br />

be quite affordable and you will se<br />

what you buy will get value over<br />

time. If you would have bought the<br />

Chanel bag ten years ago you wold<br />

have bought it 2-3 times cheaper<br />

than today. So if you pick the right<br />

designer it could be a good investment.<br />

So you think a woman should invest<br />

in a quality handbag. At least one yes<br />

What is so special with customers in<br />

the luxury segment, what makes it<br />

so difficult to succeed in this segment?<br />

It is challenging there. The kind of<br />

customers you are looking for, they<br />

already have all those classics expensive<br />

Birkin, Kelly, crocodile versions<br />

in different colours. When they go to<br />

LV stores they buy the whole range<br />

in every colour. So if you want to be<br />

a player in this market you have to<br />

come up with something exceptional,<br />

you have to come up with something<br />

extra. So I am still looking for that<br />

extra.<br />

What do you think makes your<br />

brand competitive with the big fashion<br />

houses?<br />

Today I have an Idea that we will<br />

be 100% custom bag oriented. As a<br />

small player we have a lot of flexibility<br />

to let the customer choose the<br />

material, the fittings, linings using our<br />

design. We will provide this service<br />

in a luxurious way that hopefully will<br />

make the difference.<br />

Is it difficult to find good people to<br />

work with?<br />

It is really difficult, you open your<br />

door and you get hundreds of c.v.’s.<br />

Everyone wants to work in this<br />

industry. But if you look for partners<br />

you go for the ones that have a lot<br />

of connections established already<br />

because it is really helpful.<br />

I have been in this industry for 5<br />

years now and I still don’t have<br />

enough contacts to go as fast as<br />

would like. Usually look for people<br />

with well established connections it<br />

is really difficult and costly to get. So<br />

far it has been me and some consulting<br />

friends. But I work with some<br />

customers in my regular job and<br />

they are hiring former directors from<br />

big brands that come with their big<br />

contact book and help them develop<br />

their network, but that will be the<br />

next step. It is really difficult to get to<br />

those people.<br />

If you would get a connection like<br />

that to open the doors for you,<br />

where do you see your self and your<br />

company in five to twenty years?<br />

I have a clear vision, we are promoting<br />

the Paris feeling so what we want<br />

is to have is to have a “store apartment”<br />

we don’t want to have two<br />

hundred stores world wide. We want<br />

to promote the fact that the customer<br />

is coming to our home that is<br />

why we call it the “store apartment”<br />

to make their dream handbag. In<br />

five years the goal is to have a place<br />

and for starters only i Paris where<br />

you can come and make your dream<br />

come true, your own handbag.<br />

So really, it’s all about exclusivity!<br />

- Yes<br />

Today we have the Iphone pockets.


That is kind of the promoting for the<br />

name.<br />

But we also have a special order service<br />

where we meet with the customers<br />

to put together their orders. We<br />

really rely on those orders and want<br />

to bring those to the next level.<br />

I think in 20 years it will be this concept<br />

but in five cities closely chosen.<br />

I think that if you want to have a high<br />

value to the brand you need to put<br />

some strong borders. I can see today<br />

what the big groups are doing and I<br />

can see that the customers are getting<br />

tired of it.<br />

So if you want to keep up in the long<br />

run you have to frame it .<br />

If you would compare yourself to a<br />

designer or somebody that you are<br />

looking up to today who is that?<br />

In terms of creativity it is Karl Lagerfeld<br />

he is a machine in creativity. He<br />

is a good motivation because he has<br />

a strong way of working and focus.<br />

Thank you very much for the interview<br />

and for your time, it has been<br />

really interesting!<br />

Thank you!<br />

PORTRAIT<br />

43


44<br />

HOME<br />

Ann-Charlotte Lovén<br />

Style<br />

At Home<br />

Welcome to the home of <strong>Pouf</strong>! <strong>Magazine</strong>’s<br />

editor in chief Ann-Charlotte Lovén.<br />

TEXT JELENA JANKOVIC<br />

PHOTOS CARITA FILIPSSON


46<br />

HOME<br />

You’ve worked as an interior designer for<br />

many years and have your own design company:<br />

Angmar Interiors. Tell us about your<br />

source of inspiration.<br />

The inspiration could come from anywhere. I work with<br />

many different styles and projects. I adjust the aesthetics<br />

and inspiration to my clients.<br />

When did you decide that you wanted to be an interior<br />

designer?<br />

My mother has always had a big interest in interior<br />

decorating. We used to joke about her changing the<br />

wallpapers every six months. Growing up, I just assumed<br />

that was normal. I never though about making a career<br />

out of it.<br />

As a little girl I wanted to be a fashion designer. I studied<br />

fashion design, and almost directly after my graduation<br />

my mother and aunt opened an interior design<br />

shop and were kind enough to give me a job. From that<br />

day it’s been interior design all the way.<br />

Tell us about the way you’ve decorated your home.<br />

What is typically you, and why?<br />

When we first moved in the apartment, which is a rental,<br />

looked nothing like it does now. The walls had not seen<br />

a paintbrush since the early nineties and the whole<br />

place was like stepping back 15-20 years in time.<br />

Ann-Charlottes’<br />

favourite shops:<br />

ANTHROPOLOGIE<br />

BUKOWSKI’S MARKET<br />

GöTEBORGS AUKTIONSVERK<br />

HELIS HEM<br />

H&M HOME<br />

LAURA ASHLEY<br />

TRADEMILL<br />

ZARA HOME


HOME<br />

47


48<br />

HOME<br />

”My mother has always had<br />

a big interest in interior<br />

decorating. We used to joke<br />

about her changing the wallpapers<br />

every six months.<br />

Growing up, I just assumed<br />

that was normal.”


We just gave all the walls fresh paint in grey and a white<br />

with a hint of green.<br />

The landlord was kind enough to put in a new grey linoleum<br />

floor in the kitchen.<br />

We also put some black stickers over the kitchen wall<br />

tiles to go with the black and white scheme. These simple<br />

measures made a huge difference.<br />

I think what is typically me is the mix of things. And the<br />

calm colour scale.<br />

My husbands contributions are loads of books, vinyls<br />

and record players.<br />

How would you describe your personal design aesthetic?<br />

I really like a calm colour scale in my own home. Also,<br />

being a libra, I’m a huge fan of balance and symmetry.<br />

HOME<br />

”My mother has always<br />

had a big interest in<br />

interior decorating. We<br />

used to joke about her<br />

changing the wallpapers<br />

every six months. Growing<br />

up, I just assumed<br />

that was normal.”<br />

I love to throw in quirky details such as sequins and taxidermy<br />

to shake things up a bit.<br />

to throw in quirky details such as sequins and taxidermy<br />

to shake things up a bit.<br />

Do you have a favourite room?<br />

I love my bedroom! The white wall colour with a hint of<br />

green is so calming. I love to crawl into bed with a huge<br />

cup of tea and watch an episode (or three) of my favourite<br />

TV-series.<br />

49


50<br />

HOME


Do you consider your home finished or<br />

are you constantly rearranging things<br />

and coming up with new ideas?<br />

My home will probably never be finished.<br />

I really enjoy changing things around and<br />

trying out new ideas.<br />

Do you collect anything?<br />

Oh yes! Many things! But I’m not a ”typical”<br />

collector that searches high and low<br />

for stuff.<br />

Some of the things I’m always on the<br />

lookout for are: faux bamboo, large semiprecious<br />

stones, anything vintage Fornasetti,<br />

pineapples, taxidermy. The list could<br />

go on...<br />

Last but not least: Your most important<br />

rule when it comes to decorating?<br />

It’s such a cliché, but the most important<br />

thing is that you are happy and comfortable<br />

in your own home. Don’t bother with<br />

what’s trendy or what your friends might<br />

think. A home is all about the people who<br />

live in it.<br />

“My home will probably never<br />

be finished.”<br />

Top tips for fixing up your rental<br />

PAINT OR WALLPAPER. Make sure to check with your landlord<br />

beforehand. Sometimes they might even do the job for<br />

you, or offer to pay the paint if you do the job yourself.<br />

PUT STICKERS ON TILES THAT YOU DON’T LIKE. You can<br />

get them in most hardware stores. Usually they measure<br />

15x15cm which is pretty much the standard in rental apartments.<br />

IF YOU DON’T LIKE THE FLOORS, COVER THEM WITH<br />

LARGE RUGS. Or check with your landlord if they might consider<br />

putting in a new floor for you.<br />

PAINT THE KITCHEN CABINETS.<br />

CHANGE DOOR KNOBS, HANDLES ETC on cupboards and<br />

doors. Just make sure you save the old ones for when you<br />

move out.<br />

ALWAYS ASK THE LESSOR BEFORE MAKING ANY PERMA-<br />

NENT CHANGES OR YOU MIGHT END UP HAVING TO PAY<br />

FOR PUTTING THINGS BACK AS THEY WERE.<br />

HOME<br />

51


52<br />

ESSENTIALS<br />

CURTAIN<br />

HOLDBACK<br />

495 SEK (¤60)<br />

Laura Ashley<br />

FRAMED<br />

DRAWING<br />

919 SEK (¤110)<br />

Oscar & Clothilde<br />

VASE<br />

489 SEK (¤59)<br />

Oscar & Clothilde<br />

PINK CUSHION<br />

695 SEK (¤85)<br />

Laura Ashley<br />

ESSENTIALS<br />

Create the look of The Lovén’s home<br />

with these essentials. Paint the walls in<br />

a medium grey for a dramatic effect.<br />

PAINT LADY<br />

1032<br />

Jotun<br />

BOOKEND<br />

449 SEK (¤55)<br />

Oscar & Clothilde<br />

HExAGON<br />

MIRRORS<br />

129 SEK/10 (¤15)<br />

IKEA


ZEBRA RUG<br />

3 990 SEK (¤485)<br />

Bazaar<br />

ENGLISH<br />

THREE SEATER<br />

10 990 SEK (¤1334)<br />

Mio<br />

TABLE LAMP<br />

2 090 SEK (¤254)<br />

Laura Ashley<br />

MIRROR<br />

1 095 SEK (¤133)<br />

Oscar & Clothilde<br />

SEqUIN<br />

CUSHION COVER<br />

129 SEK (¤15)<br />

H&M Home<br />

ESSENTIALS<br />

THROW<br />

2 250 SEK (¤273)<br />

Missoni Home<br />

PAGODA<br />

CUSHION COVER<br />

Dome<br />

53


54<br />

WINE<br />

&<br />

DINE<br />

aUT<br />

UMN<br />

DINNER PARTY<br />

TEXT ANN-CHARLOTTE LOVÉN<br />

PHOTOS JONNY LINDH<br />

SPECIAL THANKS TO FÅFÄNGANS ANTIK & SÄRÖ TRÄDGÅRD


Preparations<br />

Dress to the occasion. Not making an<br />

effort is rude towards the host and hostess<br />

who has made an effort preparing the<br />

party.<br />

Do not invite other people or ask to<br />

bring someone along.<br />

Show up on time or maximum fifteen<br />

minutes late. Being late or early is equally<br />

bad mannered.<br />

As a guest, you are expected to<br />

be nice. Leave bad temper behind.<br />

Do not show up empty handed. Appropriate<br />

gifts are: Flowers (not potted),<br />

books, wine or anything homemade such<br />

as cookies, jam etc.<br />

DINNER<br />

PaRTY<br />

MANNERS<br />

Proper etiquette when invited to<br />

someones home.<br />

55


56<br />

WINE & DINE<br />

Showing up<br />

Remove your shoes and put on your<br />

indoor/formal shoes. Only walk around<br />

shoeless in your own home.<br />

Small clutches or purses can be brought<br />

inside, but leave larger handbags with<br />

your coat.<br />

If giving a flower bouquet; remove the<br />

wrapping paper or cellophane before<br />

entering.<br />

Hand the gift to the hostess if you are<br />

visiting a couple.<br />

Greet the host and hostess first, continue<br />

with the other guests. Make sure you<br />

introduce yourself<br />

to everyone.<br />

Pre dinner<br />

Never sit on someones throw pillows.<br />

Place them behind your back or move<br />

them to the side.<br />

When the host/hostess announces that<br />

dinner is served the guests politely finishes<br />

their ongoing conversations and<br />

heads towards the dinner table.<br />

At the dinner table<br />

Never place personal belongings such<br />

as purses, mobile phones, lighters etc on<br />

the dinner table.<br />

The napkin is to be placed in your lap as<br />

soon as seated. It is not to be put back<br />

on the table until the entire meal is finished.<br />

Never wipe your nose with a napkin.<br />

It is ok to drink water before the welcome<br />

toast, but not wine or beer.<br />

A stemmed glass is to be held with 2-4<br />

fingers by the the top of the stem, with<br />

support from the cup. Holding the cup<br />

looks bad and leaves greasy marks.


In Sweden, it is not customary to cling<br />

glasses during a toast. This is, on the<br />

other hand the custom in many other<br />

European countries.<br />

Do not start eating before it is announced<br />

by the host/hostess, or before they start.<br />

At formal events; never start eating until<br />

everyone at the table have been served.<br />

It doesn’t matter how many are you are at<br />

the table.<br />

In between bites, the cutlery is to be<br />

placed on the plate, not like oars hanging<br />

out on the sides from it.<br />

Stay at the table until the meal is<br />

finished.<br />

Do not apply makeup (not even lipstick)<br />

at the dinner table.<br />

Do ask your host/hostess if you could be<br />

of help, but don’t take initiative to clear up<br />

if not asked. This applies to both men and<br />

women.<br />

Don’t get drunk.<br />

A god rule of thumb is not to stay more<br />

than four hours. You don’t want to overstay<br />

your welcome.<br />

After<br />

Say thank you within a week.<br />

Close friends can call, text or e-mail. If it’s<br />

a new acquaintance or if the soirée was of<br />

the formal kind, it is most appropriate so<br />

send a hand written note.<br />

WINE & DINE<br />

57


58<br />

WINE & DINE<br />

Preparations Stay close to the entrance, or keep an<br />

Never split up a couple. Always invite<br />

them both (unless, off course, it’s a specific<br />

theme such as girls night, a work<br />

dinner, etc).<br />

Do ask guests if they have any allergies<br />

before setting the menu.<br />

Try to prepare as much as possible in<br />

advance. This way you’ll be calm, organised<br />

and ready to mingle with your<br />

guests instead of setting the table or fixing<br />

your hair.<br />

Well chosen music helps set the atmosphere.<br />

Remember to keep it low enough<br />

not to disturb conversations. Check out<br />

<strong>Pouf</strong>!’s Autumn playlist.<br />

DINNER<br />

PaRTY<br />

MANNERS<br />

Proper etiquette for<br />

entertaining guests.<br />

eye on it since you are supposed to great<br />

the guests when they arrive. The guests<br />

shouldn’t have to look for you.<br />

Welcoming<br />

Hand your guests a drink as soon as possible<br />

to make them feel welcome.<br />

Accept a hostess gift with gratitude and<br />

unwrap it at once.<br />

Flowers should immediately be set in<br />

water and placed where everyone can<br />

admire them. Never put two bouquets in<br />

the same vase.<br />

Introduce guests who are not familiar<br />

with one an other.


At the dinner<br />

Invite your guests to the dinner<br />

table by saying something simple<br />

such as: ”Dinner is served”.<br />

The dinner starts when the<br />

host/hostess raises their glass<br />

and welcomes the guests.<br />

Since guests should not start<br />

eating before the host/hostess,<br />

invite them to start or simply<br />

start eating yourself, the guests<br />

fill follow your example. (Keep<br />

in mind that you should not<br />

start unless everyone is served.)<br />

Should a guest spill, don’t<br />

make a fuss about it. Tidy it up<br />

and continue with the conversation.<br />

Never make guests feel<br />

uncomfortable.<br />

Leave all glasses on the table<br />

during the entire meal.<br />

Don’t put your guests to work<br />

by asking them to clear the table<br />

or do the washing up.<br />

Don’t make a big deal if a<br />

guest want to leave early. Simply<br />

express that you are sorry<br />

that they have to leave.<br />

WINE & DINE<br />

59


60<br />

WINE & DINE<br />

After<br />

If guests stay too long<br />

try to make them get<br />

the hint by removing<br />

drinks, snacks, or by<br />

discreetly cleaning up.


since 1681<br />

Daily online auctions at www.goteborgsauktionsverk.se


62<br />

WINE & DINE<br />

RECIPES KATJA PALMDAHL<br />

PHOTOS JONNY LINDH<br />

MENU<br />

Chef and food stylist Katja Palmdahl has<br />

created an elegant autumn menu that will<br />

wow your guests and allow you to spend<br />

less time in the kitchen.


Starter<br />

CHANTERELLE ROYAL<br />

A royal is a smooth egg creme that is oven<br />

baked in a low temperature. To celebrate<br />

autumn it is flavoured with chanterelles and<br />

roe. Save a few of the small and pretty fried<br />

chanterelles to use as decoration.<br />

Preheat the oven to 100°C and take<br />

out four beautiful glasses that will<br />

stand steady in a baking dish.<br />

Fry the chantarelles and garlic with<br />

some butter in a sauce pan. Pour<br />

in the cream and milk and bring to<br />

a boil. Mix the chantarelles smooth<br />

with the grated parmesan using a<br />

hand mixer. Beat the eggs lightly<br />

and blend with the warm chantarelle<br />

mixture. Season to taste with<br />

salt and freshly ground black pepper.<br />

Apportion the cream in the glasses<br />

and cover with plastic. Place them<br />

in the baking dish.<br />

If the glasses are low, you might<br />

want to pour some water in to the<br />

baking dish for an even heat.<br />

Bake the cream until just set, about<br />

15 minutes. If the cream is cold<br />

when placed in the oven, or if cold<br />

water has been used for the Bainmarie,<br />

it might take slightly longer.<br />

Remove the plastic once out of the<br />

oven and leave to cool on a tray.<br />

Store cold until serving.<br />

4 port<br />

3 dl fresh chanterelles in pieces<br />

1/2 finely chopped clove of garlic<br />

Some butter for frying<br />

1 dl double cream<br />

3/4 dl milk<br />

1/2 dl freshly grated parmesan cheese<br />

2 egg yokes<br />

1 egg<br />

salt and black pepper for seasoning<br />

Topping:<br />

4 tbsp grated and toasted sourdough<br />

bread<br />

1 tbsp toasted almond flakes<br />

2 tbsp cress<br />

2 tbsp sour cream<br />

100 g bleak roe (Kalix caviar)<br />

Take out the Royal about 30 minutes<br />

before serving to let temperature<br />

rise and flavours blossom.<br />

Sprinkle the toasted sourdough,<br />

flaked almond and cut some cress<br />

over. Place some sour cream on<br />

each and apportion the roe.<br />

Decorate with a small chanterelle<br />

and a pinch of black pepper over<br />

the roe.<br />

Serve with a chilled<br />

champagne such as Cuveé<br />

Jean de la Fontain.<br />

Dry, somewhat bread-like<br />

flavour with sweetness<br />

and a hint of grapefruit<br />

and apple.<br />

WINE & DINE<br />

63


64<br />

WINE & DINE<br />

Entree<br />

BAKED HADDOCK WITH LATE<br />

SUMMER TOMATOES AND<br />

HORSERADISH<br />

A beautiful and light dish with a lot of<br />

flavour. It is easy to prepare and to<br />

serve.<br />

Offer your guests fresh wax beens and<br />

a nice lemon flavoured mash as side<br />

dishes.<br />

Start with the mash which can be kept<br />

warm.<br />

Boil the potatoes in salted water. Once<br />

cooked, discard the cooking water and<br />

add milk and butter.<br />

Lightly beat the mash with an electric<br />

mixer and add lemon and salt to taste.<br />

If making the mash early to be kept<br />

warm, or to heat it up later, it’s a good<br />

idea to make it slightly loose.<br />

Heat the oven to 125°C.<br />

Salt the haddock with flake salt and leave<br />

for about 30 minutes.<br />

Quickly rinse the salt off in cold water.<br />

Place the fish in a buttered baking dish.<br />

Fold the fillets if they are small.<br />

Halve the tomatoes and mix with the<br />

chopped shallots, salt and a little bit of<br />

black pepper.<br />

Place the tomatoes between the fish and<br />

pour on the oil.<br />

Serve a nice Bourgogne,<br />

preferably Laroche with<br />

this dish. It has a dry and<br />

fruity flavour with barrel<br />

character.<br />

Cover the baking dish with plastic and<br />

bake for about 25 minutes, until the fish is<br />

cooked through.<br />

If you’d like to check the temperature, I<br />

recommend 50°C.<br />

The beans should boil 4-5 minutes in<br />

lightly salted water. Toss them with the<br />

spinach in a bit of butter.<br />

If you’d like to boil the beans in advance<br />

they’ll remain beautifully green if chilled<br />

in ice cold water immediately after boiling.<br />

Serve with grated horseradish and freshly<br />

cut chervil.<br />

Tip! The haddock can be salted, rinsed and then placed in the baking<br />

dish with the tomatoes early during the day. Cover it in plastic and<br />

place in the fridge. The mash can also be prepared in the morning.<br />

Reheat it over a low heat with some extra milk.


4 port<br />

700 g fillets of haddock.<br />

Skin and bone free.<br />

4 tsp flake salt<br />

400 g cherry tomatoes, preferably<br />

different kinds<br />

1 shallot, finely chopped<br />

2 tbsp virgin olive or rapeseed oil<br />

Freshly ground black pepper<br />

Mashed potatoes with lemon:<br />

400 g peeled high starch potatoes<br />

20 g butter<br />

1 dl milk<br />

1 lemon, finely grated zest<br />

Sides:<br />

250 g wax beens, tended<br />

1 bag of baby spinach. About 65g<br />

1 tbsp butter<br />

Horseradish, scraped or grated<br />

1/2 pot of chervil<br />

WINE & DINE<br />

65


66<br />

WINE & DINE<br />

TIP!<br />

THE SAVOYARDI BISCUITS<br />

CAN BE HALVED IN ADVANCE.<br />

IF YOU HAVE MANY GUESTS,<br />

SIMPLY PREPARE THEM IN<br />

THE AFTERNOON AND PUT<br />

ON THE BLACKBERRIES JUST<br />

BEFORE SERVING.


4 port<br />

4 savoyardi biscuits<br />

3 tbsp mascarpone<br />

1 tbsp creme fraiche<br />

1/2 tsp vanilla sugar<br />

3 tbsp lemon curd<br />

approximately 20 blackberries<br />

Icing sugar<br />

Dessert<br />

WINE & DINE<br />

BLACKBERRY TART WITH LEMON<br />

An elegant, yet easy dessert that makes<br />

a light and fresh end to this meal.<br />

The most difficult element in this recipe<br />

is to divide the savoyardi biscuits that<br />

are so deliciously delicate! Use a sharp,<br />

jagged knife.<br />

Gently halve the biscuits lengthwise.<br />

Mix the mascarpone with creme fraiche<br />

and vanilla sugar. Spread this on the bottom<br />

half of the biscuits.<br />

Spritz some lemon curd on the mascarpone<br />

mixture and top with blackberries.<br />

Put the lid on and dust with icing sugar.<br />

SERVE THIS<br />

WINE WELL<br />

CHILLED!<br />

To this I recommend<br />

a South African<br />

wine, Nederburg.<br />

67


68<br />

HEALTH<br />

&<br />

BEAUTY<br />

Winter will surely come,<br />

and we will try to prepare<br />

for it in the best<br />

possible way.<br />

I think my first advice to anyone who<br />

can afford it would be:<br />

Extend your summer<br />

The holiday season traditionally begins<br />

in June<br />

and ends by<br />

August. For<br />

those who live<br />

in places with<br />

a large number<br />

of sunny<br />

days it’s not so dramatic to have a<br />

vacation period in this time. But for<br />

those who do not have that privilege,<br />

it is recommended that they try to<br />

plan for vacation in September or<br />

even better in October to southern<br />

parts of the world.<br />

It is also recommended to travel<br />

during the winter months to warmer<br />

climates, since it is very important to<br />

get daylight for as long as possible.<br />

Another advice would be to:<br />

Expose yourself to daylight.<br />

At a time when the majority of the<br />

day is spent inside the office it is very<br />

difficult to get enough daylight.<br />

blues<br />

fight the<br />

autumn<br />

When I got the task from <strong>Pouf</strong>! <strong>Magazine</strong> to give advice on<br />

how to “cheat” seasonal depression, the outside temperature<br />

was 36 degrees Celsius. I was thinking about how people feel<br />

that live in different parts of the world and how the weather<br />

affects their mood.<br />

Use your breaks to take a walk outside!<br />

Exposure to daylight influences proper<br />

rhythm of sleep and wakefulness.<br />

Melatonin is a neurotransmitter that<br />

activates sleep. When the daylight is<br />

shorter, the release of melatonin begins<br />

much earlier than usual, so the<br />

exposure to daylight is very impor-<br />

tant because of the stable circadian<br />

rhythm. The blue light from the spectra<br />

suppresses melatonin and allows<br />

wakefulness.<br />

For those who cannot expose themselves<br />

to sunlight during the day, the<br />

recommendations are lamps with<br />

bright white light.<br />

My third recommendation is:<br />

Eat Healthy food<br />

A Balanced diet contributes to the<br />

well-being of the body. Try to eat<br />

healthy foods and discard junk food,<br />

bad fats and sugar.<br />

To improve the mood try to eat more<br />

foods rich in L-tryptophan (dark<br />

chocolate, bananas, fruit with a corewalnuts,<br />

almonds, egg white, dried<br />

spirulina, cod, raw soybeans, Parmesan<br />

cheese, sesame seeds, cheese,<br />

sunflower seeds, pumpkin seeds,<br />

pork, turkey,<br />

”The most important thing is to recognize<br />

depression and seek professional counseling<br />

when depression is identified.”<br />

chicken, beef,<br />

salmon, lamb,<br />

perch, eggs,<br />

wheat flour,<br />

oatmeal,<br />

potatoes,<br />

milk, rice), because it is a precursor<br />

to serotonin, which brings a smile to<br />

the face.<br />

Fourth advice:<br />

Be Physically Active<br />

This implies regular physical activity<br />

and exercise such as swimming, walking,<br />

cycling, hiking, etc. You do not<br />

have to be obsessed with the sport.<br />

It is quite enough to every day walk<br />

about 5 km, of course all in accordance<br />

with the physical stamina and<br />

physical health. Physical activity stimulates<br />

and increases concentration<br />

and readiness for action in everyday<br />

life.


Fifth advice: Do not expect<br />

others to change your life<br />

Very often people blame various life<br />

circumstances or other people for<br />

their discontent, misery and hard life.<br />

The same goes for blaming the<br />

wrong climate conditions for our bad<br />

mood and surrender to the idea that<br />

nothing can change, it will be the<br />

same as opening the door to depression.<br />

As long as you expect other<br />

people to change and the environment<br />

and living conditions to be as<br />

you desire, you will NOT feel better.<br />

The realisation that all the emotions<br />

come from the way we think about<br />

other people and happenings helps<br />

us to come back to ourselves and<br />

start to live a rational life.<br />

If you notice that you have an increased<br />

appetite, increased need<br />

for sleep, lack of energy, a need for<br />

isolation, apathy, emotional instability,<br />

and it is in winter, that means you<br />

did not listen to me and you were not<br />

persistent in tasks set out.<br />

Unfortunately, regardless of preven-<br />

tion, development of clinical symptoms<br />

can occur. Seasonal depression<br />

is a disorder that has biopsychosocial<br />

causes. It is also more common in<br />

northern parts of the world due to<br />

the shorter duration of daylight, so<br />

there is a disturbance in the rhythm<br />

for being awake and at sleep.<br />

The most important thing is to REC-<br />

OGNIZE DEPRESSION AND SEEK<br />

PROFESSIONAL COUNSELING when<br />

depression is identified.<br />

I hope you will take this advice for<br />

your own enjoyment and that you will<br />

meet this winter with a little change<br />

of attitude. Although long and cold, it<br />

can be magical.<br />

Tips<br />

Extend your summer<br />

Expose yourself to<br />

daylight<br />

Eat Healthy food<br />

Be Physically Active<br />

Do not expect others<br />

to change your life<br />

TEXT DR DUSICA POPOVIC,<br />

PSYCHIATRIST AND PSYCHOTHERAPIST<br />

PHOTO MARKO VESTERINEN<br />

69


70<br />

Dr Nevenka V. Dokmanović<br />

HEALTH<br />

&<br />

BEAUTY<br />

Along with the summer clothes, facial<br />

creams that were used during this<br />

period should be disposed.<br />

In Autumn, the sebaceous glands<br />

are less active, so therefore we miss our natural<br />

moisturising factors, which we can compensate<br />

for with appropriate care or a visit to the dermatologist.<br />

At home facial care is first and foremost about<br />

proper cleansing, meaning washing the face<br />

with water and the appropriate cleansing gel for<br />

your type of skin.<br />

After cleansing use toners that do not contain<br />

alcohol, and then apply a moisturising cream,<br />

this is to be done on a daily basis.<br />

FALL IS AN IDEAL TIME FOR<br />

SKIN<br />

CARE<br />

Autumn is an ideal time for skin care and all the dermatological<br />

treatments we held off doing during the summer period<br />

and the intense sun.<br />

Therefore autumn is the right period to restore sun-damaged<br />

skin and prepare it for the winter.<br />

TEXT DR NEVENKA V. DOKMANOVIC - SKINMEDIC.CO.RS<br />

Facial cream for this time of the year should<br />

contain vitamin C that strengthens the skin. For<br />

a more mature skin, creams that contain retinol<br />

are suitable since they have powerful rejuvenating<br />

and refreshing effect.<br />

For a stronger hydration of particularly dry skin<br />

suitable products are creams containing urea,<br />

hyaluronan, jojoba, and Shea oil.<br />

And not to be forgotten, hand cream as well as<br />

gloves for colder season.<br />

Hand and facial cream should be applied on<br />

the skin at the latest 30 min prior to leaving the<br />

house.<br />

In the evening after washing the face, apply<br />

nourishing cream to the face, do not rub, but


gently tap in, and let it act for 20 minutes, do<br />

not leave it in all night, or you will wake up with<br />

a puffy face.<br />

In this period there are a number of dermatological<br />

treatments that can be done, to prepare<br />

for winter. One of the treatments is a facial<br />

mesotherapy, where a vitamin injection is added<br />

to the face containing vitamins and hyaluronan<br />

acid, that have a hydrating effect.<br />

This is done with the aim to obtain more radiant<br />

and healthy looking face, neck, decolletage and<br />

hands.<br />

Chemical peels are usually also done in this time<br />

frame, which deeply cleanses the skin of impurities<br />

and dead cells, but also removes freckles<br />

that we get in the summer sun, and make the<br />

skin more evenly and nurtured.<br />

Bio revitalisation for the face is necessary as<br />

preparation for more colder days, as this hydrates<br />

the skin in the fastest possible way. With<br />

this treatment we hydrate the complete face,<br />

neck and chest with products containing pure<br />

hyaluronan, and thus restoring the texture of the<br />

skin and stimulate fibroblasts that produce collagen and elastin,<br />

which are responsible for the beautiful and toned shape of the face.<br />

After the treatment the skin is smooth, secured with an antioxidant<br />

protection, and ready to fight the dry and polluted indoor air, as<br />

well as against external frost.<br />

Skin care in the autumn-winter period has to be intense and carried<br />

out continuously, otherwise we can greet the first rays of spring<br />

with dry red skin and considerably older looking skin.<br />

“Skin care in the autumn-winter<br />

period has to be intense and<br />

carried out continuously, otherwise<br />

we can greet the first rays<br />

of spring with dry red skin and<br />

considerably older looking skin.”<br />

71


72<br />

STYLE<br />

More than several hundred years ago, the bra was discovered.<br />

At that point in time probably for back-relief as the<br />

only purpose. Today, the bra is not only a necessity for<br />

many women, but also an everyday luxury that woman<br />

can treat them selves to.<br />

Many women are of the opinion that the “nice bra” is to be saved for<br />

special occasions and the old worn-in bra should be used every day.<br />

Rather have two good bras than ten bad that serve no purpose.<br />

In my opinion this is wrong, and it should be the other way around.<br />

It is the “nice bra” that should be used every day, this is the close-toyour-body-everyday-luxury<br />

that most women can afford and therefore<br />

should enjoy.<br />

A good rule of thumb is: Always think quality instead of quantity.<br />

Rather have two good bras than ten bad that serve no purpose.<br />

There are many different bra manufacturers who are wonderfully<br />

talented in producing lingerie, and have models that fit most women<br />

bodies and breasts. Some of them are: Chantelle, Triumph, Swegmark<br />

and Abecita.<br />

There are many different types of bras that meet different needs and<br />

suit different bust.<br />

TEXT ALEKSANDRA JANKOVIC VLAHOVIC<br />

the<br />

Bra<br />

AN EVERYDAY LUxURY<br />

A guide to the brassiere


The Sports Bra<br />

In sports both the<br />

breasts and skin are<br />

exposed to extreme<br />

stress, and even more<br />

for those with a heavy<br />

bust. Therefore it is<br />

extremely important to<br />

have a sports bra that<br />

is made of material that<br />

transports sweat and<br />

have reinforcements<br />

that hold the breasts<br />

firmly in place.<br />

The Push-up<br />

Padded bra that fits<br />

small to medium-large<br />

cup sizes. Often used for<br />

deeper cleavages.<br />

This model can make<br />

your breasts look bigger<br />

as it has additional<br />

padding up at the sides.<br />

It presses the breasts<br />

to the middle instead of<br />

lifting them.<br />

The Soft Bra<br />

If the underwire feels uncomfortable you should choose a soft bra. Women<br />

with large breasts should choose padded soft bras with padded straps<br />

for optimal lift.<br />

The Minimizer<br />

This model makes the breasts look up to<br />

a whole size smaller. It is made to distribute<br />

the bust and give it a flatter shape.<br />

A good rule of thumb is:<br />

Always think quality<br />

instead of quantity<br />

The Jumper Bra<br />

It is particularly important to use a good<br />

bra if the bust is larger than D cup. The<br />

bra must be of good quality and stable<br />

for the best support.<br />

This bra is unpadded and is best suited to<br />

half a large bust.<br />

The Balconette<br />

Suitable for small<br />

to large bust. It lifts<br />

the breasts upwards.<br />

Typically low cut.<br />

Good choice for most<br />

dresses.<br />

The Molded Bra<br />

Available as both padded<br />

and unpadded.<br />

Ideal for tight clothing.<br />

For versatility choose<br />

a nude coloured that<br />

will go with almost<br />

anything.<br />

73


74<br />

HEALTH<br />

&<br />

BEAUTY<br />

Red<br />

Lipstick<br />

A colour suitable<br />

for all women?<br />

If you would Google the colour red, some of the search<br />

results you will find are: strawberries, danger, passion, love<br />

and anger. But the colour red also associates with women,<br />

power, elegance and class. And really, have women ever<br />

been this powerful, dominant and on the go?<br />

TEXT JELENA JANKOVIC<br />

MAKE UP MILICA JEVTIC & NATASA KRSTIC<br />

MODELS MILICA JEVTIC, JELENA JANKOVIC & JELENA JOVIC


76<br />

HEALTH & BEAUTY<br />

Can you picture it: a woman in a little black<br />

dress with red lipstick walking into a room<br />

full of people, what a sight! Most likely all<br />

eyes would turn to her as she walks by.<br />

For centuries women have been wearing this stunning<br />

colour and all of them reflected such confidence,<br />

beauty, pride and sophistication and finally red has<br />

found it’s way back.<br />

But many women are still afraid of wearing red.<br />

Maybe it’s the intimidation by the attention it draws.<br />

For years now, we have been using the non-colour<br />

lipsticks, looking sweet and au naturel not to draw<br />

any un-necessary attention. Stylish as the natural look<br />

may be, there is something magical about red lipstick.<br />

But is the colour red the right one for everyone?<br />

<strong>Pouf</strong> <strong>Magazine</strong> did a test with 3 women including myself.<br />

We all had different skin tones, hair colours and<br />

hair length to find out if all women really can wear<br />

red lipstick.<br />

The outcome? YES we can all wear red lipstick!


HEALTH & BEAUTY<br />

red is all<br />

in your head<br />

Make up artist and actress Milica<br />

Jevtic makes a point that<br />

”wearing red is all in your head”.<br />

If you let yourself believe that<br />

red is the colour for you, it will<br />

fit you perfectly. Any woman<br />

can most certainly wear red lipstick<br />

and look fabulous.<br />

Milica lets <strong>Pouf</strong>!‘s readers in on<br />

what to think about when putting<br />

on make up and lipstick:<br />

Use a primer, it will make your<br />

skin even and radiant, and make<br />

the make up last longer.<br />

Prior to applying your lipstick -<br />

use some loose powder on your<br />

lips to dry them out.<br />

Apply the lipstick with a lip<br />

brush, this will make the lipstick<br />

last longer and look better.<br />

Lip pen can be applied both<br />

prior or after the lipstick, there<br />

are no rule for this.<br />

If the colour of your teeth is<br />

white - any colour of red is fine.<br />

However if your teeth are a bit<br />

yellow watch out for coral colours<br />

that will make your teeth<br />

look even more yellow, in this<br />

case use cooler shades of red.<br />

77


78<br />

HEALTH<br />

&<br />

BEAUTY<br />

DIARY<br />

OF AN ACRYLIC-SCEPTIC<br />

<strong>Pouf</strong>! <strong>Magazine</strong>’s Editor in chief tries out fake nails.<br />

It all started with me getting fed up with my dry, chipping<br />

nails.<br />

No matter how I tried they just wouldn’t work with me.<br />

I did everything right: Filed in the right direction, used<br />

oils, lotions, hardening base coats, slept with moisturising<br />

gloves. You name it - I’ve tried it. Nothing worked.<br />

Eventually I decided to try acrylics.<br />

For me, the important thing was to keep them natural-looking<br />

so that no one would notice.<br />

The part about no one noticing is very important to me.<br />

You see, I’m not one of those girls who likes a lot of<br />

attention. I like to keep things subtle and low-key.<br />

I think of it as sophisticated, although some<br />

might call it boring.<br />

But that’s in the eye of the beholder.<br />

So, the big question is: Can false nails ever pass<br />

as real?<br />

TEXT ANN-CHARLOTTE LOVÉN<br />

ILLUSTRATION KRISTINA HULTKRANTZ


DAY 1<br />

Right after my appointment at the nail salon I run in to a friend. She asked where I’d been and, still shaken<br />

from the experience of having pieces of acrylic stuck to my fingertips, I was too baffled to lie.<br />

She convinced me that the nails looked good, but I’m sure she was just being polite.<br />

Later on at home my husband didn’t say a word to remark my new nails. A asked him a few days later what<br />

he thought.<br />

He said he thought they looked good, but admitted he couldn’t tell the difference.<br />

DAY 2 DAY 3<br />

Working at Angmar Interiors. No one noticed. I<br />

looked closely for suspicious looks, but without<br />

luck. Maybe this look can be pulled off?<br />

Later that day I went to see my mother and little<br />

sisters hoping someone would make a remark.<br />

They didn’t.<br />

DAY 4<br />

Birthday party at my inlaws.<br />

A goldmine of honesty,<br />

but I did not notice one<br />

single glance towards my<br />

hands, let alone any comments.<br />

Bingo! I’m finally getting<br />

somewhere with this experiment.<br />

THE VERDICT<br />

Met up with <strong>Pouf</strong>! <strong>Magazine</strong>’s CEO Jelena for<br />

drinks.<br />

Since Jelena is aware of my project I was sure she’d<br />

comment on them. I made several attempts to get<br />

a remark from her by absently touching random<br />

things on the table or holding my glass close to my<br />

face whilst observing her reactions. Nothing!<br />

After about two hours she finally said something:<br />

” So you haven’t gone to get your nails done yet?”<br />

Bingo! I’m finally getting somewhere with this experiment.<br />

DAY 5<br />

Judgement day! Dinner at my best friends house.<br />

This woman is a fierce antagonist of anything fake.<br />

Especially nails. Nervous and with a defensive<br />

speech prepared I sat down for dinner.<br />

But I was in no need of a speech since no remarks<br />

were made, nor did I work up the courage to ask<br />

her honest opinion.<br />

As I walked home that night I couldn’t help but<br />

think that she was only being tactful.<br />

This project has actually changed my opinion of fake nails. Sure, I’m still no fan of the thick<br />

square acrylic nails with white french tips that first comes to mind when one thinks of<br />

acrylic nails.<br />

What I do like are natural looking, oval shaped fake nails that aren’t too long.<br />

Keeping it natural looking is key in my opinion!<br />

Will I continue with it? - I would if I had the patience to keep up the maintenance and the<br />

appointments. They did, after all look good.<br />

Unfortunately I’m now back to the drawing board since the quality of my nails still are pretty<br />

bad.<br />

79


80<br />

HEALTH & BEAUTY<br />

EMMAKISSTINA<br />

POCKET<br />

MIRRORS<br />

REVLON<br />

JUST BITTEN<br />

1<br />

2<br />

3<br />

Kristina’s Top<br />

Style Tips:<br />

DON’T BE AFRAID OF COLOR!<br />

DRESS UP EVEN IF JUST TO GO<br />

TO THE GROCERY STORE.<br />

WEAR WHAT MAKES YOU<br />

HAPPY.<br />

GARNIER<br />

NORDIC<br />

ESSENTIALS


IN HER BATHROOM<br />

CABINET<br />

Tell us about the products in your cabinet and<br />

why you like them.<br />

I’m a bit of a drugstore darling. Department store beauty<br />

counters are so intimidating, I never dare to look at anything<br />

with commissioned sellers hovering. I love being able to try new products<br />

and test out several colors with out breaking the bank. I think there are many budget options that are<br />

very good, if not better than brand name products.<br />

Beauty cabinet staples:<br />

Lots of moisturizing creams, lotions and lip balms. Swedish winter does a number on my sensitive skin.<br />

Beauty icon:<br />

Can’t go wrong with a classic Marilyn Monroe or Brigitte Bardot look. I don’t think they’ll ever go out of<br />

style. I love eyeliner!<br />

Hair products:<br />

Loving these popular hair argan oils. Makes my fine long locks even more silky, plus they smell amazing!<br />

Lipstick or lipgloss? Favorite brand and colour?<br />

Lipstain! I want to be able to kiss my boyfriend without being sticky. Love Revlon’s Just Bitten Kissable<br />

Balm Stains, my mom brought me from the States. Too bad we don’t have Revlon in Sweden, or I’d get<br />

all the colors.<br />

Go-to nail polish?<br />

Anything with lots of glitter.<br />

Daytime makeup routine?<br />

I like to look really fresh with a nice glow during the day. No heavy foundations, just mineral powders,<br />

bronzer and blush with a touch of shimmer on my skin. Defined brows, lots of black mascara and a lipstain<br />

with a bit of a punch to it, like fuchsia.<br />

Nighttime skincare regime?<br />

HEALTH & BEAUTY<br />

Kristina Hultkrantz<br />

I’ve finally found a skincare line my skin loves Garnier’s Nordic Essentials... and I’ve tried everything<br />

from Dermalogica to Clinique. Love that it’s a waterless routine and smells of rose.<br />

81


82<br />

No one is a bigger<br />

snob than your<br />

barman<br />

WINE<br />

&<br />

DINE<br />

TEXT GEORGE JAMES<br />

ILLUSTRATION KRISTINA HULTKRANTZ<br />

GEORGE THE BARMAN<br />

George James<br />

THE barman who has worked his way up from pulling<br />

pints in pubs, to shaking gimlets for presidents.<br />

In each issue George sneaks you in behind the bar<br />

of London’s most fashionable events. He’ll even<br />

share a drink with you. Why? He loves to drink and<br />

wants you to love the drinks he makes.


W<br />

e come to your birthday<br />

party, your wedding,<br />

or even your funeral<br />

and we are rarely,<br />

if ever, impressed.<br />

It’s not because of the waste of money<br />

- we have none; it’s not because of<br />

the florist you used because, frankly,<br />

we didn’t notice the flowers, and it’s<br />

not because you had foie gras with<br />

pear chutney on the menu, because<br />

we stashed our own collection of<br />

canapés behind the bar (that’s what<br />

we are doing when we are checking<br />

things under the bar) and we like<br />

them.<br />

It’s because of the drinks you want<br />

served. We don’t think that they are<br />

any good. This could apply to you doing<br />

a barbecue party for friends or<br />

it could be the wedding of a Saudi<br />

prince to a Russian oil baroness, but<br />

no matter who you are, you will have<br />

fallen into one of<br />

two traps.<br />

You wanted<br />

standard drinks?<br />

You are boring.<br />

You wanted fabulous<br />

cocktails<br />

that no one has<br />

ever had before?<br />

You are an idiot.<br />

I have worked at every kind of posh<br />

party, from Bar mitzvah’s for Billionaires<br />

to orgies for art collectors<br />

and yet I still feel like I haven’t been<br />

impressed. The best drinks that I<br />

have ever made, for anyone, have<br />

been mine.<br />

I used the Prince’s ingredients sure,<br />

but I didn’t follow his recipe. For example,<br />

I work with a polish guy who<br />

makes the best Moscow Mule you<br />

will ever try, he puts his own twist on<br />

it with a bit of fresh ginger and lime<br />

juice, I also work with an ex actor<br />

who nails vodka martinis that would<br />

make Daniel Craig ad lib “that’s a<br />

damn good martini” but not once<br />

have I seen either of these drinks<br />

reach the other side of the bar.<br />

Aside from the cocktails?<br />

OK champagne can be alright for a<br />

party but really it’s just bubbly wine,<br />

and wine when you actually think<br />

about it is a bit like sweet vinegar,<br />

and I’m talking good wines, not your<br />

average stuff. Everyone wants to<br />

save money on beer (because it’s<br />

beer) so you end up serving some<br />

cheap brand which you wouldn’t<br />

even bother steeling (we are all<br />

master thieves), and for a soft drink<br />

people seem to only have the imagination<br />

to combine a couple of fruit<br />

juices and give it a silly name.<br />

Sometimes I wish I was a chef.<br />

Chefs and cocktail barman have had<br />

a symbiotic relationship for many<br />

“I have worked at every kind of posh<br />

party, from Bar mitzvah’s for Billionaires<br />

to orgies for art collectors and yet I still<br />

feel like I haven’t been impressed.”<br />

decades now. They give you quail<br />

you give them gin. It works.<br />

But I’m jealous of the chefs I know.<br />

My favourite chef is a very arrogant<br />

short man from Newcastle who consistently<br />

talks at a volume of eleven<br />

out of ten. No one likes the guy on a<br />

personal level and I’m no exception,<br />

but I can forgive him, because of his<br />

food. He is obsessed with sourcing<br />

the best food, and has not been shy<br />

of slapping extra zeros on the bill to<br />

make sure he’s serving the best. And<br />

it is, it really is, textures, tastes, the<br />

presentation is fantastic, he expresses<br />

himself through his food, and out<br />

of this angry short little man comes<br />

the most exquisite bites that your<br />

mouth will ever savour.<br />

And with the current trend being to<br />

source food locally, it can often mean<br />

lengthy and costly research projects<br />

into finding out who can hang my<br />

Jersey beef and transport it to the<br />

National Gallery in London for the<br />

Minister of Jersey, who can ship my<br />

Cray fish from Norway to the Swedish<br />

embassy in London while keeping<br />

them alive. But people will pay for<br />

this because they know that quality<br />

food is worth paying top dollar for,<br />

and if an expert, like that chef, says<br />

it should be a certain way, that’s the<br />

way it’s going to be.<br />

But on the bar it’s a different story.<br />

Everyone thinks they know best<br />

when it comes to alcohol, the reason<br />

being, they drink alcohol. Well, I eat<br />

food but I still haven’t really mastered<br />

scrambling eggs. Everyone is<br />

a wine expert,<br />

especially if they<br />

once splashed<br />

out a grand on<br />

a Chablis or if<br />

they were given<br />

a Pinot Noir by<br />

someone who<br />

really is into his<br />

wine.<br />

But being rich doesn’t give you taste.<br />

They think that because they love<br />

lychees for breakfast then a lychee<br />

martini would be a hit. Well they are<br />

wrong. And I am bitter.<br />

I don’t like serving rubbish to people,<br />

I like serving the best, because<br />

I can do it. I’m doing the line cook’s<br />

job while the guest is wearing head<br />

chef’s hat. Let me be creative, let me<br />

do my job, I’m not going to go crazy<br />

and start making a cumquat mojito,<br />

I’m just going to give you good honest<br />

booze well mixed and served in<br />

the right glass, with the right garnish.<br />

83


84<br />

WINE<br />

&<br />

DINE<br />

Classic<br />

COCKTAIL<br />

Moscow Mule<br />

“I love this cocktail, specifically my polish friend’s<br />

version. It’s got more of a kick to it than the<br />

standard, but I think it’s a good kick.<br />

He mastered it during the wedding of an<br />

Australian redneck to the daughter of a Saudi<br />

Millionaire, good luck to them.”<br />

TEXT AND RECIPE GEORGE JAMES<br />

ILLUSTRATION KRISTINA HULTKRANTZ


Ingredients for the classic<br />

1 part Vodka<br />

A dash of Angostura bitters<br />

2 parts Ginger Beer<br />

3 Lime wedges<br />

Preparation<br />

Put three wedges of lime in a<br />

highball glass. Put in a healthy<br />

dose of vodka and a dash of<br />

bitters. Muddle these together<br />

until thoroughly limey. Fill the<br />

glass with ice and top with ginger<br />

beer. Stir with cocktail spoon<br />

until the glass freezes.<br />

<strong>Pouf</strong>! it up!<br />

If you are feeling brave<br />

halve the ginger beer and<br />

use fresh shredded ginger<br />

and top with soda water.<br />

It’s fiery, but Tomaz would<br />

approve.<br />

85


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