inspiring, classy, timeless - Pouf! Magazine
inspiring, classy, timeless - Pouf! Magazine
inspiring, classy, timeless - Pouf! Magazine
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O C T / N O V<br />
MONSIEUR<br />
CROCO<br />
Meet the<br />
man behind<br />
the new<br />
luxury<br />
brand<br />
autumn<br />
dinner<br />
party<br />
P O U F ! M A G A Z I N E<br />
2 0 1 2<br />
#1<br />
+<br />
ETIQUETTE AND<br />
New<br />
magazine!<br />
MANNERS<br />
A GUIDE TO RED<br />
LIPSTICK<br />
WHAT TO PACK FOR A<br />
WEEKEND IN PARIS<br />
<strong>inspiring</strong>, <strong>classy</strong>,<br />
<strong>timeless</strong>
STYLE<br />
72 Red L ipstick Guide<br />
14<br />
WINDOW<br />
44<br />
SHOPPING<br />
Things we absolutely must have.<br />
Like monogrammed slippers,<br />
expensive liquorice and key fobs<br />
shaped like typewriters. Just the<br />
bare necessities, dahling!<br />
WINE & DINE<br />
54 AUTUMN DINNER<br />
PARTY<br />
55 MANNERS &<br />
ETIQUETTE<br />
82 THE BARMAN<br />
84 CLASSIC COCKTAIL<br />
38<br />
STYLE<br />
AT HOME<br />
Our Editor in chief shows us<br />
around her fab pad.<br />
Isn’t that nice?<br />
AND YOU THOUGHT YOU<br />
WOULDN’T EAT CARBS<br />
HEALTH & BEAUTY STYLE<br />
68 FIGHT THE AUTUMN<br />
BLUES<br />
Turn that frown upside<br />
down!<br />
70 SKIN CARE<br />
High maintenance? Who,<br />
moi?<br />
80 IN HER BATHROOM<br />
CABINET<br />
#1<br />
Brassiere<br />
my dear!<br />
72<br />
54<br />
20 THE BIRKIN BAG<br />
<strong>Pouf</strong>! up your fashion his-<br />
tory. Scientia est potentia!<br />
28 PARIS PACKING LIST<br />
Smart and stylish. (Leave<br />
room for shopping.)<br />
74 RED LIPSTICK GUIDE<br />
How to sport a power pout<br />
this autumn.
NG, CLASSY,<br />
TIMELESS<br />
Want us? Need us? Subscribe<br />
to <strong>Pouf</strong>! and never miss out.<br />
Click here.<br />
30 REAL<br />
WEDDING<br />
CONTENTS<br />
22 PARDON<br />
MY FRENCH<br />
Oui Oui! Pop out to Paris for a little<br />
Je ne sais quoi.<br />
THE<br />
PREMIER<br />
ISSUE<br />
12 Autumn<br />
Bucket L ist<br />
-<br />
Autumn<br />
adventures -<br />
yippee!
4<br />
Kristina Hultkrantz<br />
ILLUSTRATOR<br />
American born illustrator Kristina Hultkrantz, you may know<br />
her as Emma-Kisstina, loves being a true girly girl. She loves<br />
drawing the beautiful things we have around us, that define<br />
who were are, and make us happy... or anything pink! Since<br />
2008 she lives and works in her dream city Stockholm,<br />
Sweden.<br />
Jonny L indh<br />
PHOTOGRAPHER<br />
Photographer Jonny Lindh wanted to be an oceanographer,<br />
but got out of the water to become a photographer<br />
instead. We’re glad to have him on dry land, photographing<br />
gorgeous food for us.<br />
Katja Palmdahl<br />
CHEF, FOOD STYLIST<br />
Katja is a recipes and inspiration consultant and food stylist<br />
who loves good, simple and beautiful food.<br />
She has written and contributed in several cook books, such<br />
as Nordens bästa mat and Mannerströms stora kokbok.<br />
She also works with advertising and food magazines.
Marko Vesterinen<br />
PHOTOGRAPHER<br />
CONTRIBUTORS<br />
Marko Vesterinen is a freelance photographer living in Gothenburg,<br />
Sweden.<br />
He’s usually found roaming around photographing urban and<br />
nature landscapes. He loves to photograph the hidden beauty<br />
that is so often overlooked by the public.<br />
George James<br />
BARMAN AND COLUMNIST<br />
George James is a barman who has worked his way up from<br />
pulling pints in pubs, to shaking gimlets for presidents.<br />
In each issue George sneaks you in behind the bar of London’s<br />
most fashionable events. He’ll even share a drink with you.<br />
Carita Filipsson<br />
PHOTOGRAPHER<br />
Carita is a graphic designer with an interest in photography.<br />
She likes to oil painting and gets inspiration from the sea.<br />
In this issue she has photographed Ann-Charlottes home.<br />
5
6<br />
Milica Jevtic Avon<br />
MAKEUP ARTIST<br />
Milica is an actress, freelance make up artist and beauty<br />
trainer for Avon.<br />
She loves a good beer and her favourite animals are cats.<br />
She gets her inspiration and strength from her friends and<br />
Yoga practice, which she has been doing for many years.<br />
When asked, she was thrilled to help <strong>Pouf</strong>!’s readers with<br />
makeup advice.<br />
Aleksandra Vlahovic<br />
GUEST EDITOR<br />
Aleksandra is section manager, a mother of two and a lover<br />
of gourmet cuisine.<br />
Working with lingerie for many years, she is very particular<br />
in the selection of these garments and always promotes<br />
“Quality before quantity”<br />
For <strong>Pouf</strong>!’s premiere issue, she guides our readers on how<br />
to select the correct bra.<br />
Dusica Popovic<br />
PSYCHIATRIST AND PSYCHOTHERAPIST<br />
Dusica is a medical doctor, psychiatrist and REBT psychotherapist.<br />
As most women who are lovers of a good lifestyle she cannot<br />
resist the good things in life.<br />
She immediately accepted the invitation to write about<br />
well-being for <strong>Pouf</strong>! <strong>Magazine</strong> since she was thrilled by the<br />
idea that she could help our readers.
Dr. Nevenka V. Dokmanovic<br />
SPECIALIST IN DERMAVENEROLOGY<br />
CONTRIBUTORS<br />
Nevenka is the owner of SkinMedic and Medical doctor specialising<br />
in dermatovenerology.<br />
She is a lover of modern art and fine coffee.<br />
Dr. Nevenka was the first one out to work with mezotherapy in<br />
former Yugoslavia and is today the president of The Society Of<br />
Mezotherapy in Serbia.<br />
Magdalena Kocovska<br />
CONTRIBUTING EDITOR<br />
Magdalena is a freelance fashion editor with degrees in<br />
Journalism and Media Studies, and Communication Studies.<br />
Her signature is silk and lace. Obsessed with fine lingerie<br />
and etiquette books, she never leaves home without her<br />
studs and a spritz of fragrance.<br />
Follow her on Twitter @magskoco<br />
7
8<br />
Delighted to make your acquaintance<br />
Ann-Charlotte Lovén<br />
Co-founder and Editor in chief of <strong>Pouf</strong>! <strong>Magazine</strong><br />
Inspired by: It changes, but right now I’m totally<br />
into the style of Lemon Breeland in Hart of Dixie.<br />
My style: Ballet flats, anything leopard print,<br />
pearl earrings and piles of bracelets.<br />
Shops at: Not a big shopper but mostly in vintage/second<br />
hand shops, Massimo Dutti and<br />
Zara.<br />
Swears by: Anything classic Chanel and ladylike.<br />
Wishes: That I had a dishwasher so that my poor<br />
husband didn’t have to do the washing up all of<br />
the time.<br />
<strong>Pouf</strong>!ed up in a minute: Statement accessories,<br />
pink blusher, coral lipstick and heels.<br />
Drop her a line: anncharlotte@poufmagazine.com
Jelena Jankovic<br />
MEET THE TEAM<br />
Co-founder and CEO of <strong>Pouf</strong>! <strong>Magazine</strong><br />
Inspired by: Modern time classic ladies. Such as<br />
the stylish Olivia Palermo and Lily Humpfrey from<br />
Gossip Girl.<br />
My style: Chic, modern classic, mixing materials<br />
and always have a beautiful cardigan if all else fails.<br />
Shops at: Anywhere where I will find a piece that<br />
suits my eye.<br />
Swears by: Accessories, that can light up any<br />
boring outfit.<br />
Wishes: I had a collection of Hermes Bags.<br />
<strong>Pouf</strong>!ed up in a minute: Sun powder, black mascara<br />
and Lancôme’s Juicy tube strawberry colour<br />
matched with a big necklace.<br />
Get in touch: jelena@poufmagazine.com<br />
L innea Måhlén<br />
Graphic designer at <strong>Pouf</strong>! <strong>Magazine</strong><br />
Inspired by: Audrey Hepburn, Megan in Mad Men,<br />
most 60’s-70’s icons such as Jane Birkin and anyone<br />
with big eyebrows.<br />
My style: Simple and elegantly girly with a twist.<br />
A bit 60’s at the moment.<br />
Shops at: Mainly COS and vintage.<br />
Swears by: Bright coloured lipstick.<br />
Wishes: That there was a J.Crew in Sweden.<br />
<strong>Pouf</strong>!ed up in a minute: Blusher, lipstick and a<br />
simple dress.<br />
Send her fan mail: linnea@poufmagazine.com<br />
9
10<br />
NOTES<br />
FROM<br />
OUR<br />
EDITORS<br />
What an adventure!<br />
As we write this very first editors letter, we are filled with gratitude.<br />
What stared as an idea one cold day in January has grown into<br />
something larger than the two of us could ever imagine.<br />
In each step of this process we found that others were intrigued by<br />
our idea and wanted to help us turn our vision into reality.<br />
One by one, a team was formed, and after months of hard work,<br />
<strong>Pouf</strong>! <strong>Magazine</strong> was born.<br />
<strong>Pouf</strong>! <strong>Magazine</strong> was designed with one thing in mind: Our readers!<br />
Each issue is packed with classic fashion, beautiful homes, travel,<br />
culture and all that inspires to live a life in beauty.<br />
To our contributors, supporters and readers: THANK YOU from the<br />
bottom of our hearts!<br />
Jelena & Ann-Charlotte<br />
“Inspiring, <strong>classy</strong> <strong>timeless</strong>.”
Jelena Jankovic<br />
Ann-Charlotte Lovén<br />
PHOTO MARKO VESTERINEN<br />
STYLING & MAKEUP PHOTO MAGDALENA MARKO VESTERINEN<br />
KOCOVSKA<br />
11
12<br />
AUTUMN<br />
BUCKET LIST<br />
Go for a nature walk<br />
Sip red wine in front of an open fire<br />
Watch a scary movie<br />
Bake an apple pie<br />
Visit a museum<br />
Host an autumn dinner party<br />
Stay inside on a rainy day to read your<br />
coffee table books<br />
Celebrate cinnamon bun day on October 4th<br />
Go to Paris for a romantic weekend
14<br />
WINDOW SHOPPING<br />
Bits of<br />
BLACK<br />
When fall arrives and the days get shorter<br />
and darker I tend to feel a bit more ‘Noir’.<br />
Black is back!<br />
STYLE<br />
Chosen by our<br />
graphic designer<br />
L innea Måhlén<br />
CUSHION COVER 299SEK (¤36) AFROART.SE PLAYING CARDS 195SEK (¤24) SVENSKTTENN.SE RAIN BOOTS<br />
400SEK (¤48) OFFICE.CO.UK MARIMEKKO BOWL 140SEK (¤17) FINNISHDESIGNSHOP.COM CHANEL NAIL<br />
POLISH 167SEK (¤20) CHANEL.COM
WINDOW SHOPPING<br />
LAMPSHADE 149SEK (¤18) LAGERHAUS.SE DRESS 249SEK (¤30) HM.COM B&W PHOTO - AUDREY HEPBURN<br />
86SEK (¤11) EBAY.COM TOKYOMILK HANDCREAM 146SEK (¤18) BARNEYS.COM MADEWELL MINI SKIRT 453SEK<br />
(¤55) MADEWELL.COM LIqUORICE PASTILLES 49SEK (¤6) RENEEVOLTAIRE.SE BEADED COLLAR 172SEK (¤21)<br />
TOPSHOP.COM<br />
15
16<br />
WINDOW SHOPPING<br />
Sleep<br />
BEAUTY<br />
Go to bed as a caterpillar<br />
- wake up as a butterfly!<br />
STYLE<br />
Chosen by our<br />
editor in chief<br />
Ann-Charlotte Lovén<br />
MARVIS TOOTHPASTE 79SEK (¤9) TANDAPOTEKET.SE HAIR CURLERS 45SEK (¤5) KICKS.SE SLEEP EASY TEA<br />
32SEK (¤4) SKANSTULLSHALSOKOST.SE DOWNERS JAR 853SEK (¤104) JONATHANADLER.COM CARAFE &<br />
TUMBLER 395SEK (¤48) LAURAASHLEY.SE
WINDOW SHOPPING<br />
EYE MASK 59SEK (¤7) ZARAHOME.COM TIFFANY BOWS MUG 233SEK (¤28) TIFFANY.COM MONOGRAM<br />
SLIPPERS 6 000SEK (¤732) STUBBSANDWOOTTON.COM JENNY PACKHAM SILK CHIFFON ROBE 4 485SEK<br />
(¤670) NET-A-PORTER.COM SILK LAVENDER NECK ROLL 669SEK (¤82) HOLISTICSILK.COM CHANEL BODY<br />
LOTION 334SEK (¤40) CHANEL.COM VANITY FAIR BOOK 261SEK (¤32) ADLIBRIS.SE<br />
17
18<br />
WINDOW SHOPPING<br />
Business<br />
Make sure you have all your necessities to<br />
get dressed for success!<br />
STYLE<br />
AS USUALChosen by our<br />
CEO<br />
Jelena Jankovic<br />
WOMEN, WORK AND THE ART OF SAVOIR FAIRE 79SEK (¤9) ADLIBRIS.COM TYPEWRITER KEY RING 480SEK<br />
(¤57) LULUGUINNESS.COM CHRISTIAN LOUBOUTIN PUMPS 4 845SEK (¤575) NET-A-PORTER.COM TOM FORD<br />
BLACK ORCHID 705SEK (¤84) SEPHORA.COM LANCôME JUICY TUBE JELLY 240SEK (¤15) SEPHORA.COM
WINDOW SHOPPING<br />
DIANE VON FURSTENBERG BLACK CREPE DRESS 3 480SEK (¤413) NET-A-PORTER.COM DACHSHUND LETTER<br />
HOLDER 270SEK (¤32) ANTHROPOLOGIE.EU READING GLASSES 455SEK (¤54) KATESPADE.COM BODUM TRAV-<br />
EL MUG 299SEK (¤35) ROYALDESIGN.SE MICHAEL KORS GOLD WATCH 2 280SEK (¤270) MY-WARDROBE.COM<br />
LUx PEN SET BALLOGRAF.SE MONOGRAM STATIONARY 175SEK (¤21) KATESPADE.COM DOUBLE ZIP TOTE<br />
3 859SEK (¤458) TORYBURCH.COM<br />
19
20<br />
STYLE<br />
For years women around the world have<br />
been longing for this precious bag. Due<br />
to the high price and its exclusiveness<br />
The Birkin bag today represents wealth<br />
and status. Many famous people have been<br />
seen carrying around one on of these babies.<br />
One with the biggest collection of Birkin Bags<br />
today is Victoria Beckham which, according to<br />
an article in ”The Mail Online” is worth approximately<br />
£1,5m.<br />
So what is it that makes this bag so special?<br />
Maybe it is the fact that for years there has<br />
OBJECT OF DESIRE<br />
The Story<br />
of the<br />
Birkin Bag<br />
TEXT JELENA JANKOVIC<br />
ILLUSTRATION KRISTINA HULTKRANTZ<br />
“Coulda, Woulda, Shoulda”<br />
Don’t we all remember the SATS episode, when<br />
Samantha uses Lucy Lui to get the famous Birkin<br />
bag for herself.<br />
been a waiting list for these bags, for some<br />
specific models even up to six years!!! This is the<br />
longest waiting list ever recorded in bag history.<br />
In 2010 however Hermés announced that<br />
the waiting list is gone and that it would now be<br />
available to everyone.<br />
Maybe it is its high price which range from<br />
$9,000 to $150,000 that makes it so special? Or<br />
maybe the fact that Victoria Beckham owns 100<br />
pieces?<br />
There are many factors that are influencing this<br />
but the fact is that this has been the IT-bag for
“One with the biggest collection<br />
of Birkin Bags today is Victoria<br />
Beckham which, according to<br />
an article in ”The Mail Online” is<br />
worth approximately £1,5m.”<br />
many years and probably for many years to<br />
come.<br />
So what is the fairy tale behind this precious<br />
piece of art?<br />
The story goes like this, In 1981 young Jane<br />
Birkin stepped on a plane from London to Paris<br />
and was seated next to the Hermès chief executive<br />
Jean-Louis Dumas. She had just put her<br />
bag in the overhead compartment when all the<br />
things fell out and she was left to pick them<br />
all up. At that point Mrs Birkin explained to<br />
her neighbor in the plane – Jean-Louis<br />
that she was very disappointed that<br />
she could not find a weekend bag<br />
suitable for her taste. At the end<br />
of the flight he introduced himself<br />
and explained to her that he was<br />
the chief executive for fashion<br />
house Hermès. In 1984 he created<br />
a black supple leather<br />
bag for her. And this bag has<br />
become a fashion Icon and<br />
the no 1 wish for women all<br />
around the world.<br />
Craftsmanship<br />
The Birkin bag is a<br />
handbag produced by<br />
Hermès a French fashion<br />
house established<br />
1837. Today Hermès<br />
specialises in luxury<br />
goods including clothing and<br />
perfume. The company logo that<br />
was created 1950 is a duc carriage<br />
with horse. The orange colour is<br />
associated with Hermès and has<br />
become their trademark.<br />
The Birkin bag comes in a range<br />
of different sizes, materials and<br />
JANE BIRKIN, JULY 1970. CLICK HERE TO BUY PRINT.<br />
colours and each one can be custom ordered.<br />
Depending on the option of the material<br />
the delivery time will vary. One of the most<br />
expensive ones in this selection is the<br />
saltwater crocodile skin bag.<br />
All the bags are handmade by artisans<br />
with a saddle stitching that<br />
was developed in the 1800s.<br />
Even though the bag is free of<br />
logos it is the most recognised bag<br />
in the industry of fashion as well as<br />
by the public.<br />
So with the waiting list gone<br />
ladies..Well there is nothing stoping<br />
us now..Or maybe except<br />
for our wallets that might put a<br />
slight constraint for this jewel...<br />
So Plan B: Dear dear Santa<br />
Clause!<br />
21
22<br />
OUT<br />
&<br />
ABOUT<br />
PaR<br />
DON<br />
TEXT & PHOTOS ANN-CHARLOTTE LOVÉN<br />
my<br />
FRENCH<br />
Jessica Svensson moved to Paris when she was<br />
19 years old to work as an Au Pair. She ended up<br />
staying and now calls the city of lights her home.<br />
We caught up with her to talk about her view on<br />
Paris and Parisian women.
24<br />
OUT & ABOUT<br />
“I’ve been told off by some French<br />
men for eating too much popcorn or<br />
sweets when going to the cinema on<br />
a date.”<br />
Jessica, you’ve lived in Paris your entire<br />
adult life. Can you tell us about the biggest<br />
differences between French and<br />
Swedish women?<br />
Well, I’d say the Swedish women are more laid<br />
back than the French. This might have to do<br />
with Sweden being a more equal country where<br />
women have to fight less for their cause and in<br />
general I have the feeling that Swedish women<br />
are less ”frustrated” than women in France.<br />
Among my group of Swedish friends we sometimes<br />
say that French women get mini attacks.<br />
This is when they make a mountain out of a<br />
molehill.<br />
Swedish women just don’t seem to get mini<br />
attacks.<br />
So, how would you describe the typical Swedish<br />
woman?<br />
I think she’s more independent than the French<br />
woman.<br />
Swedish women would rather be single than<br />
stay in a bad relationship.<br />
The French women are unfortunately not always<br />
in love with their partners.<br />
I often get asked why I’m single and my answer<br />
is: Because I’m not in love with anyone.<br />
Another thing I’ve noticed (when chatting with<br />
my French colleagues for example) is that they<br />
say: ”My husband helps me a lot with the house<br />
work”.<br />
I really can’t see a Swedish woman saying<br />
something like that. To her, the housework is<br />
both partners responsibility.<br />
What would a normal week look like for a<br />
working woman in her thirties?<br />
It’s a very fulfilling lifestyle to live in a big city<br />
such as Paris.<br />
For me it’s rare to just go home after work and<br />
watch TV.<br />
The working day normally starts between 9-10<br />
o’ clock and ends between 18-19.<br />
You take a long lunch (one or two hours) and<br />
this gives you time to do your errands.<br />
You seldom see the French bringing a packed<br />
lunch to work. Fast food is very common in<br />
France. You grab a sandwich or a salad on your<br />
lunch break. Sometimes people sit down and<br />
have a proper meal and a glass of wine, but it<br />
certainly isn’t common.<br />
The weekdays often include many social events<br />
such as dining out, meeting friends after work<br />
over a glass of wine or cocktails.<br />
What about children? Do parents bring them<br />
along to restaurants?<br />
Paris is not a very child friendly city. I seldom<br />
see kids in restaurants.<br />
The kids usually get picked up from school by a<br />
nanny or Au pair, since the parents still haven’t<br />
finished work by the time school finishes.<br />
The nanny then helps out with homework and<br />
makes sure the child eats supper.<br />
It’s not very common for the children to eat<br />
supper with their parents. That’s a big difference<br />
between Sweden and France.<br />
The parents eat their supper later - either at<br />
home or at a restaurant.<br />
You live in the capital of haute couture. Do<br />
women here ever go to work without make up<br />
or in flats?<br />
France is not exactly famous for having comfortable<br />
clothes. Parisian women always wear<br />
nice heels and usually carry a spare pair of<br />
ballerinas in their purse. I’d wear the ballerinas<br />
in the Metro or if I know that I’ll walk for a
Jessica’s favourite places<br />
For shopping Sandro. Nice clothes that<br />
always makes you look your best.<br />
Food market Le Marche d’Aligre in the<br />
12th arrondissement. The indoor food<br />
hall is a nice place to get an aperitif and<br />
amuse geules before heading home with<br />
your just-bought groceries.<br />
The rose garden in Boulogne Forest is<br />
nice in May and June.<br />
Les enfants perdus French cuisine with<br />
a twist. Friendly staff, nice decor and a<br />
cotton candy machine. If you are nice you<br />
might get some Barbe à Papa after dinner.<br />
Make reservations!<br />
Experimental Cocktail Club at 37 Rue<br />
Saint Sauveur, 75002 Paris. Delicious, innovative<br />
and exciting cocktails.<br />
La plage parisienne Sunday brunch in a<br />
swanky, yet relaxed environment with a<br />
view over the Eiffel tower.<br />
Le grand palais Not just one of Paris’s<br />
most beautiful buildings, but they always<br />
show interesting art exhibitions as well.<br />
Out back lays a trendy restaurant with an<br />
amazing terrace and sometimes live piano<br />
music.<br />
OUT & ABOUT<br />
25
26<br />
OUT & ABOUT<br />
while. I put on my heels when I’ve arrived at work or at the resto. You<br />
wouldn’t see a Parisienne go shopping in sneakers (that’s how you<br />
spot a tourist).<br />
They care a great deal about their appearance and like to look chic.<br />
Swedes are generally known for being well dressed and good looking.<br />
Do you think thats true?<br />
I think that’s true if you live in the larger Swedish cities. But in Sweden<br />
everyone looks alike. You all wear the same trendy wellingtons,<br />
shoes, etc. The Swedes are very fashion conscious, but that just<br />
makes everyone look the same.<br />
In Paris the style is very classic, but you don’t have to look like everyone<br />
else.<br />
It’s not like all French women wear cute skirt suits, sky-high heels and<br />
red lipstick but they do care about how they dress.<br />
How does the typical woman maintain her appearance?<br />
There is a concept of having your own esthéticienne that you visit on<br />
a regular basis to perhaps wax your legs, etc. Regular manicures and<br />
pedicures is also a part of the Parisian woman’s beauty regime. The<br />
price for a manicure is between ¤15-20.<br />
It is also common for Parisian women to go for regular blowouts - Le<br />
brushing about once a week.<br />
La Parisienne really spends her money on the important things in life<br />
*ha-ha*.<br />
One thing you often hear is that French women don’t exercise. That<br />
they go on diets and use slimming products instead. Is this something<br />
you’ve noticed?<br />
This is quite true!<br />
There is a huge difference between the French and the Swedes on
this matter. I find the Swedes to be<br />
really sporty in general. This is a<br />
part of our culture with the Swedish<br />
”gympa”, jogging or skating and skiing<br />
in the winter. French people do<br />
less exercise in general and consider<br />
bicycling or roller skating as a sport.<br />
Whereas for Swedes, these activities<br />
are considered as transport.<br />
One thing you have to take into<br />
consideration is that in a big city<br />
like Paris you don’t really use a car.<br />
You walk a lot on a day-to-day basis.<br />
Also, the gym-memberships are very<br />
expensive here with a normal fee at<br />
about ¤70-100 per month.<br />
But apart from this, the French<br />
women don’t seem to believe that<br />
exercise actually works. They prefer<br />
le régime and different slimming<br />
products such as anti-cellulite<br />
creams or décolletage creams.<br />
Salon treatments such as fat reducing<br />
massages are also highly popular.<br />
There is a popular book called<br />
French Women Don’t Get Fat which<br />
describes how French women eat<br />
bread and pastry, drink wine, and<br />
regularly enjoy three-course meals<br />
all in small portions and with great<br />
care. Do you believe this to be true?<br />
Yes! That’s right! When in a restaurant<br />
(or resto as we say in French)<br />
the portions are fairly petite and the<br />
French eat smaller portions than us<br />
Swedes.<br />
Also, the French women don’t<br />
”snack”.<br />
I’ve been told off by some French<br />
men for eating too much popcorn or<br />
sweets when going to the cinema on<br />
a date.<br />
The French women simply turn it<br />
down by saying: ” No thank you. I’m<br />
not hungry”. In Sweden one eats<br />
snacks or sweets even if one’s not<br />
hungry.<br />
You really get criticised if you are not<br />
on a diet (le régime). French women<br />
are always on le régime and there is<br />
always a new trendy diet they all try<br />
and won’t stop talking about.<br />
Let’s talk a bit about dating. What’s<br />
that like in the city of love?<br />
In France you don’t date for very<br />
long. It’s not like in the U.S where you<br />
date until you are married. The term<br />
dating doesn’t really exist here, not<br />
even in the way it does in Sweden<br />
either. You only call it a date if it’s the<br />
first or second one, after that you<br />
are pretty much a couple. As soon as<br />
you kiss, you are a couple.<br />
”You wouldn’t see a Parisienne go<br />
shopping in sneakers (that’s how you<br />
spot a tourist).”<br />
Really? Does that mean that you are<br />
boyfriend/girlfriend and exclusive<br />
after that?<br />
Ha-ha. No! You don’t really start<br />
labelling the relationship until after<br />
you’ve met each other’s friends, etc.<br />
But normally the French don’t wait<br />
as long as the Swedes to make the<br />
relationship official.<br />
What happens on a typical date?<br />
A typical first date is just to meet up<br />
for drinks. Sometimes you might go<br />
to a resto on the first date.<br />
Sometimes, all though it’s not very<br />
common, your date might pick you<br />
up. But usually you just meet up at<br />
the venue.<br />
Normally, the man pays on the first<br />
date.<br />
Going dutch is simply not for Parisians.<br />
OUT & ABOUT<br />
Jessica’s<br />
favourite<br />
pastimes<br />
Take a stroll along<br />
Avenue de New York<br />
in october to watch<br />
the leaves fall from<br />
the chestnut trees.<br />
The Marais district on<br />
Sundays. Eat a falafel<br />
on Rue de Rosiers, a<br />
Swedish cinnamon<br />
bun at the Centre<br />
Culturel Suèdois and<br />
watch Parisians and<br />
tourists.<br />
Go for a long walk<br />
along the artificial<br />
lakes in the Boulogne<br />
forest.<br />
Rent a bike (Vélib)<br />
and ”Veliba” around<br />
the city to discover<br />
new neighbourhoods.<br />
Picnics! Any time, any<br />
how. Pont des Arts,<br />
Jardin de Rangelagh,<br />
Avenue de Breuteil,<br />
Les Tuileries, Les<br />
Buttes Chaumont...<br />
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28<br />
MANGO<br />
STONE RING<br />
199 SEK (¤20)<br />
Shop.mango.com<br />
MANGO<br />
STONES BANGLE<br />
299 SEK (¤30)<br />
Shop.mango.com<br />
H&M BLOUSE<br />
WITH BOW COLLAR<br />
107 SEK (¤13)<br />
Hm.com<br />
PARIS PACKING LIST By Magdalena Kocovska<br />
ESSENTIALS<br />
Weekend Chic in Paris!<br />
Pack light and look fabulous. Do like the Parisians<br />
and keep a pair of ballet flats in your handbag.<br />
CHANEL LIPSTICK<br />
ROUGE NOIR<br />
400 SEK (¤47)<br />
Prices may vary.<br />
(Available where Chanel<br />
makeup is sold.)<br />
H&M<br />
BALLET FLATS<br />
99 SEK (¤10)<br />
Hm.com<br />
MICHAEL KORS<br />
WATCH<br />
2 335 SEK (¤230)<br />
Klockia.se<br />
(Also available at<br />
other stores where<br />
Michael Kors watches<br />
are sold.)<br />
MISS DIOR<br />
LE PARFUM<br />
639 SEK (¤275)<br />
Prices vary. (Available<br />
where Dior fragrances are<br />
sold.)<br />
DVF WRAP DRESS IN<br />
RUM RAISIN RED<br />
3 725 SEK ((¤438)<br />
Harrods.com
BURBERRY<br />
TRENCHCOAT<br />
9 300 SEK (¤1 095)<br />
Farfetch.com<br />
H&M<br />
HANDBAG<br />
249 SEK (¤20)<br />
Hm.com<br />
H&M TROUSERS<br />
WITH GOLD ZIPPERS<br />
299 SEK (¤30)<br />
Hm.com<br />
DVF WASHED<br />
CHIFFON SCARF<br />
1 300 SEK (¤154)<br />
Eu.dvf.com<br />
ZARA STUDDED<br />
ANKLE BOOT<br />
799 SEK (¤60)<br />
Zara.com<br />
ROSEBUD<br />
SALVE<br />
98 SEK (¤12)<br />
Kicks.se<br />
Magdalena’s<br />
top style tips<br />
Keep it simple. A wrap dress is<br />
flattering on all shapes and it’s<br />
easy to throw on and go from day<br />
to night. Choose one in a neutral<br />
colour or a fun print and play it up<br />
with shoes and accessories.<br />
Find your signature; it’s what<br />
makes you, and your style, unique.<br />
It can be anything from fragrance<br />
to a colour, to a piece of accessory<br />
or clothing.<br />
Keep a scarf in your handbag – it’s<br />
the most versatile accessory and<br />
adds a touch of elegance. It’s perfect<br />
to throw on as a wrap when it<br />
gets chilly or to tie on your handbag<br />
for embellishment.<br />
Rosebud Salve – keep one in your<br />
handbag and one on your nightstand.<br />
The various ways to use<br />
this magical salve are endless. I<br />
use it for everything from moisturising<br />
and adding shine to my lips,<br />
healing cuticles and dry hands, to<br />
transforming eye shadows to lipsticks.<br />
29
30<br />
Will you<br />
be my<br />
maid of<br />
honour?<br />
R E A L W E D D I N G<br />
TEXT ANN-CHARLOTTE LOVÉN<br />
PHOTOS GARRI FRISCHER<br />
SPECIAL THANKS TO MAID OF HONOUR SARA ANDERSSON<br />
STYLE
32<br />
STYLE<br />
Bridesmaid Dresscode<br />
The wedding party and guests should<br />
follow the same dress code.<br />
......<br />
Bridesmaids should not wear black<br />
or white<br />
......<br />
The bridesmaids are expected to pay for<br />
their own hair and make up<br />
......<br />
Although a bridesmaid-bouquet is not<br />
necessary according to etiquette, the<br />
bridesmaid may carry a small bouquet<br />
that matches the brides<br />
......<br />
Being a bridesmaid is not equivalent to<br />
getting a free dress. If, on the other hand,<br />
the bride wishes to choose the dress - she<br />
will be expected to pay for it<br />
......<br />
It is sensible to choose dresses that can<br />
be worn again<br />
......<br />
Cover up shoulders and decolletage<br />
during the ceremony
MAID OR<br />
MATRON?<br />
According to tradition, a bridesmaid<br />
should be unmarried and/or not visibly<br />
pregnant.<br />
If so, she is called Matron of Honour.<br />
It is considered highly inappropriate<br />
for a married man or woman to walk<br />
down the aisle with someone other<br />
than their spouse.<br />
The Matron of Honour can instead receive<br />
the couple at the altar or simply<br />
walk behind them up the aisle without<br />
an escort.<br />
Should the Matron of Honour and the<br />
Usher / Best man be married to each<br />
other it is naturally fine for them to<br />
walk down the aisle together.<br />
STYLE<br />
33
34<br />
STYLE<br />
The Garter -<br />
A friendship bracelet<br />
In sweden during the 1800s and<br />
1900s it was customary for a close<br />
friend or sister to give the bride a<br />
garter. The garter was made by the<br />
giver and usually embroidered with<br />
flowers, pearls or lettering.<br />
The garter has these days lost its<br />
functionality, and is usually not<br />
handmade, but the tradition remains.<br />
A grown up friendship bracelet one<br />
might say.
THE BRIDESMAID’S CLOTHING<br />
SHOULD BE IN TUNE WITH THE<br />
BRIDES’<br />
STYLE<br />
35
36<br />
ESSENTIALS<br />
MINK<br />
STOLE<br />
931 SEK (¤138)<br />
Etsy.com<br />
LIPSTICK<br />
315 SEK (¤37)<br />
Face Stockholm<br />
SHOES<br />
449 SEK (¤42)<br />
Bianco.se<br />
LACE DRESS<br />
799 SEK (¤93)<br />
Zara<br />
ESSENTIALS<br />
NAIL<br />
POLISH<br />
45 SEK (¤5)<br />
Kicks.se<br />
I’m getting married in the morning,<br />
Ding-dong the bells are going to chime,<br />
Pull out the stopper, Let’s have a whopper,<br />
But get me to the church on time.<br />
CLIP ON<br />
EARRINGS<br />
62 SEK (¤7)<br />
etsy.com<br />
Bridesmaid<br />
BRACELET<br />
99 SEK/10 (¤11.5)<br />
Accessorize<br />
CLUTCH<br />
1 263 SEK (¤147)<br />
BHLDN.com
EAU DE PARFUM<br />
ROLLER CHLOE<br />
175 SEK (¤20)<br />
Sephora.com<br />
CLUSTER DROP<br />
EARRINGS<br />
685 SEK (¤80)<br />
Kate Spade<br />
BIBA<br />
FEATHER CAPE<br />
950 SEK (¤110)<br />
Houseoffraser.co.uk<br />
CLINIqUE<br />
LIPSTICK<br />
240 SEK (¤28)<br />
Kicks.se<br />
NAIL POLISH<br />
CHANEL<br />
173 SEK (¤20)<br />
Chanel<br />
IVORY LACE<br />
GARTER<br />
124 SEK (¤15)<br />
Etsy.com<br />
Bride<br />
SHOES BY<br />
MENBUR<br />
1 349 SEK (¤156)<br />
Brandos.se<br />
WEDDING DRESS<br />
LEYA<br />
12 900 SEK (¤1 499)<br />
Zetterberg<br />
SILVER CLUTCH<br />
BY DUNE<br />
600 SEK (¤70)<br />
Houseoffraser.co.uk<br />
ESSENTIALS<br />
POWDER<br />
COMPACT<br />
300 SEK (¤35)<br />
Estée Lauder<br />
37
38<br />
PORTRAIT<br />
MON<br />
SIEUR<br />
CRO<br />
CO
Adrien Forray<br />
The man behind new luxury brand<br />
Le Huitiéme. Get the inside scoop<br />
of how one man made his dream<br />
come true to start up his own luxury<br />
brand.<br />
TEXT JELENA JANKOVIC<br />
PHOTOS LE HUITIÉME AND<br />
ANN-CHARLOTTE LOVÉN<br />
Who is Adrien Forray?<br />
I am french, 27 years old.<br />
Recently I moved back to Paris<br />
after spending two years in<br />
Singapore. Prior to that I was living in Sweden<br />
for some years. My dream has always been to<br />
end up working with arts or in the luxury business.<br />
When I found out that I had the tools to<br />
create a brand of my own I think it was more<br />
challenging and funny. That is how and why I<br />
started it.<br />
Today I have my own brand and I work for a<br />
company specialising in exotic leather for the<br />
international luxury industry and that is also<br />
why I moved to Singapore.<br />
Describe yourself and your drive force in 2-3<br />
words.<br />
Passionate, creative and geek.<br />
Seriously, geek because it helps me a lot to develop<br />
my websites and the image of what I do<br />
online. Creative to come up with the designs<br />
and Passionate because it keeps me going. So<br />
that is the 3 words.<br />
How much work have you put into developing<br />
your brand, and what do you think<br />
have made you not fail along the way but to<br />
actually give you the drive to continue and<br />
make the product?<br />
”MY FAMILY HAS BEEN WORKING WITH LEATHER SINCE 1817. I AM<br />
REALLY PROUD THAT I AM THE ONLY ONE IN MY GENERATION<br />
STILL WORKING IN THE LEATHER INDUSTRY. IF I MAKE IT WITH<br />
MY OWN BRAND I WILL FEEL EVEN MORE PROUD. SO I THINK IT<br />
IS LEGITIMATE FOR ME TO SAY THAT WE ARE IN THE LEATHER<br />
GOODS BUSINESS SINCE 1817.”<br />
I think I have not put enough work into it yet<br />
but the last two years I have put much more<br />
time.<br />
Now it is at least two full days a week to put<br />
things together and develop the products. It<br />
is not yet the full time job since I still need the<br />
other job. I want everything to be well prepared<br />
and that is why I take more time, but it is<br />
time I enjoy. But I can say that I have the brand<br />
in my mind all the time, I am always looking<br />
at things, arts, designs things in the streets I<br />
am always picking up ideas and I am always<br />
aware.<br />
Can you tell me what is the story behind your<br />
brand name?<br />
Hahaha I am still working on it.<br />
Ok, the story behind the brand name itself,<br />
there are two reasons that made this name.<br />
At first I thought of using my own name, but<br />
then I thought, hrmm not so good.<br />
First I am working with a lot of brands customers<br />
and designers, I don’t want them to feel I<br />
39
40<br />
PORTRAIT<br />
am working behind their back on<br />
similar things, so I wanted to keep<br />
this off. One day they will know it,<br />
but this way it is less problematic.<br />
Then I wanted to find a name that<br />
stands out, It is really difficult to<br />
find a brand name that stands out I<br />
can tell you that. When you target<br />
something in the high end luxury accessory<br />
you have to find a name that<br />
match your id. That is how we found<br />
this “Le Huitiéme” and this is positive<br />
for two things. It means number<br />
8, and that is where all the luxury<br />
brands are located in Paris. Number<br />
8 is also the lucky number in Asia<br />
and we value our Asian customers<br />
a lot. These are the two things that<br />
are really positive and in line with our<br />
objective.<br />
The last thing is the logo itself, which<br />
one of my friends that is a graphic<br />
designer put together. She started<br />
from the idea of using the figure<br />
8 and then she saw the crocodile<br />
leather and she thought of using two<br />
crocodile scales together and do the<br />
number 8. So you see everything<br />
is in the logo, the luxury, the Asian<br />
luck, and the crocodile scales, so all<br />
together and that is the name and<br />
the logo story.<br />
Now we are working with promoting<br />
the ancient history of the leather,<br />
why I choose that specific line of<br />
work , how the ideas came up and<br />
we still try to see how we will put<br />
that information together, to build<br />
the history to the name.<br />
ADRIEN FORRAY SKETCHING<br />
ON A NEW PIECE.<br />
It is widely known that a lot of<br />
people want to work in the fashion<br />
industry. What do you think makes it<br />
so special compared to working for<br />
example in the automotive industry?<br />
It is all the free goods, and it is true. I<br />
think it is one of the main thing seriously,<br />
it sounds funny but it is one<br />
thing that is actually true and me as<br />
well I appreciate it a lot. You get free<br />
stuff that you would not expected to<br />
get anywhere else. Everyone is wearing<br />
nice clothes and carrying nice<br />
bags. So it feels like you are apart<br />
of something that touches everyone<br />
and can bring interest to everyone.<br />
I think that fashion is really fashion<br />
these days and I think it is stronger<br />
then ever.<br />
Do you think it will stay that way?<br />
I think it is strong I think it is really<br />
strong, especially for the luxury part<br />
of it. During 2009 crisis nothing hap-<br />
pened. Now people are a bit shaky<br />
about the economy but still all the<br />
high end luxury brands are showing<br />
really strong figures. Still there<br />
are some unexplored markets, India,<br />
China is only at the start and there<br />
is a lot of people really eager to get<br />
luxury stuff there, there is room for<br />
business.<br />
You have now got the opportunity to<br />
work with and visit the showrooms<br />
of Chanel and Hermès among other<br />
brands. How do you feel about getting<br />
the chance to work so closely<br />
with these people? And not to mention<br />
the free stuff that you get?<br />
I think..I don’t know it is..it feels good<br />
but you are still in the shadow in<br />
these big peoples names. However if<br />
feels good to be part of it and this is<br />
the place where I like to be. Maybe<br />
millions of people would kill for<br />
where I am, but I will not give it up.
”You get free stuff that you would not<br />
expected to get anywhere else.<br />
Everyone is wearing nice clothes and<br />
carrying nice bags.”<br />
You have moved back to Paris and<br />
this is where you are developing<br />
your brand. Is Paris the place where<br />
you will stay or do you have other<br />
future adventures ahead of you?<br />
I hope I have more adventures. For a<br />
few years we will stay here and see<br />
how things go, there is a lot of places<br />
that I have not explored here and I<br />
am interested to discover them. But<br />
if I can get other opportunities later I<br />
might follow them, definitely. I would<br />
like to try New York if possible, or<br />
London also it is really close to Paris<br />
and that is good. I get to experience<br />
both cities by only living in just one.<br />
Asia I think I will wait a bit since I just<br />
move back from there.<br />
I would like to see other cultures and<br />
then maybe a later we will consider<br />
it again, I don’t know. But for now we<br />
will settle here for a while and see<br />
how things go.<br />
Now that you have spent time in<br />
Asia, what is your perception of the<br />
biggest differences with women in<br />
Europe versus women in Asia, if you<br />
are looking into your line of work?<br />
The biggest differences in my line<br />
of work is the shopping behaviour.<br />
Should I save for this big bag or<br />
should I get the smaller bag. The lady<br />
in Asia will directly buy the bigger<br />
PORTRAIT<br />
bag. She will not even save for it, she<br />
will loan to have it. I have met a lot<br />
of people not in the fashion industry<br />
with regular jobs and they all had at<br />
least one LV bag in their wardrobe if<br />
not two or three, and a lot had them<br />
had the Chanel 2.55 bag already. I<br />
also saw a few with Hermès bags<br />
and a few with the crocodile Hermès.<br />
You can spot a lot of designer bags<br />
in that street and a lot of expensive<br />
bags in the street which you hardly<br />
see here, unless you go to the right<br />
spot of course.<br />
Do you think they are more interested<br />
in fashion or are they are more<br />
interested in luxury goods?<br />
I think they are more interested in the<br />
name not in the product it self. It is<br />
a culture for them - they need to get<br />
the goods quickly to show that their<br />
status is this level. Once they reach<br />
the status where they can afford it<br />
41
42<br />
PORTRAIT<br />
they just don’t think of it, they just<br />
buy it. You could say they are buying<br />
freaks. I think I saw just the outside<br />
part of the iceberg since I was in Singapore,<br />
but if you go to China I think<br />
it is even worse they can have the<br />
entire range of bags from the same<br />
brand and in different colours. When<br />
I talk to my friends in Paris talking<br />
about it wanting to buy an expensive<br />
wallet or belt they talk about it but<br />
they never really buy it so it is two<br />
different mindsets.<br />
What would you recommend to a<br />
woman whom wants to get a bag,<br />
but might not have a huge budget?<br />
Would you recommend them to save<br />
up for a real leather bag or buy 3-4<br />
less expensive? Also what bag should<br />
every woman have in her closet?<br />
You need a big wallet there. I would<br />
say if you want to do a life saving for<br />
one handbag then you should go for<br />
a Birkin bag and then the second one<br />
would be the Chanel 2.55<br />
I am not to much for a LV canvas bag<br />
even though it is affordable, but if<br />
your wallet has some limits and if you<br />
are willing to look for new things, I<br />
think it is quite interesting you look<br />
at new designers that have some<br />
kind of established image and you go<br />
for their best selling bag that should<br />
be quite affordable and you will se<br />
what you buy will get value over<br />
time. If you would have bought the<br />
Chanel bag ten years ago you wold<br />
have bought it 2-3 times cheaper<br />
than today. So if you pick the right<br />
designer it could be a good investment.<br />
So you think a woman should invest<br />
in a quality handbag. At least one yes<br />
What is so special with customers in<br />
the luxury segment, what makes it<br />
so difficult to succeed in this segment?<br />
It is challenging there. The kind of<br />
customers you are looking for, they<br />
already have all those classics expensive<br />
Birkin, Kelly, crocodile versions<br />
in different colours. When they go to<br />
LV stores they buy the whole range<br />
in every colour. So if you want to be<br />
a player in this market you have to<br />
come up with something exceptional,<br />
you have to come up with something<br />
extra. So I am still looking for that<br />
extra.<br />
What do you think makes your<br />
brand competitive with the big fashion<br />
houses?<br />
Today I have an Idea that we will<br />
be 100% custom bag oriented. As a<br />
small player we have a lot of flexibility<br />
to let the customer choose the<br />
material, the fittings, linings using our<br />
design. We will provide this service<br />
in a luxurious way that hopefully will<br />
make the difference.<br />
Is it difficult to find good people to<br />
work with?<br />
It is really difficult, you open your<br />
door and you get hundreds of c.v.’s.<br />
Everyone wants to work in this<br />
industry. But if you look for partners<br />
you go for the ones that have a lot<br />
of connections established already<br />
because it is really helpful.<br />
I have been in this industry for 5<br />
years now and I still don’t have<br />
enough contacts to go as fast as<br />
would like. Usually look for people<br />
with well established connections it<br />
is really difficult and costly to get. So<br />
far it has been me and some consulting<br />
friends. But I work with some<br />
customers in my regular job and<br />
they are hiring former directors from<br />
big brands that come with their big<br />
contact book and help them develop<br />
their network, but that will be the<br />
next step. It is really difficult to get to<br />
those people.<br />
If you would get a connection like<br />
that to open the doors for you,<br />
where do you see your self and your<br />
company in five to twenty years?<br />
I have a clear vision, we are promoting<br />
the Paris feeling so what we want<br />
is to have is to have a “store apartment”<br />
we don’t want to have two<br />
hundred stores world wide. We want<br />
to promote the fact that the customer<br />
is coming to our home that is<br />
why we call it the “store apartment”<br />
to make their dream handbag. In<br />
five years the goal is to have a place<br />
and for starters only i Paris where<br />
you can come and make your dream<br />
come true, your own handbag.<br />
So really, it’s all about exclusivity!<br />
- Yes<br />
Today we have the Iphone pockets.
That is kind of the promoting for the<br />
name.<br />
But we also have a special order service<br />
where we meet with the customers<br />
to put together their orders. We<br />
really rely on those orders and want<br />
to bring those to the next level.<br />
I think in 20 years it will be this concept<br />
but in five cities closely chosen.<br />
I think that if you want to have a high<br />
value to the brand you need to put<br />
some strong borders. I can see today<br />
what the big groups are doing and I<br />
can see that the customers are getting<br />
tired of it.<br />
So if you want to keep up in the long<br />
run you have to frame it .<br />
If you would compare yourself to a<br />
designer or somebody that you are<br />
looking up to today who is that?<br />
In terms of creativity it is Karl Lagerfeld<br />
he is a machine in creativity. He<br />
is a good motivation because he has<br />
a strong way of working and focus.<br />
Thank you very much for the interview<br />
and for your time, it has been<br />
really interesting!<br />
Thank you!<br />
PORTRAIT<br />
43
44<br />
HOME<br />
Ann-Charlotte Lovén<br />
Style<br />
At Home<br />
Welcome to the home of <strong>Pouf</strong>! <strong>Magazine</strong>’s<br />
editor in chief Ann-Charlotte Lovén.<br />
TEXT JELENA JANKOVIC<br />
PHOTOS CARITA FILIPSSON
46<br />
HOME<br />
You’ve worked as an interior designer for<br />
many years and have your own design company:<br />
Angmar Interiors. Tell us about your<br />
source of inspiration.<br />
The inspiration could come from anywhere. I work with<br />
many different styles and projects. I adjust the aesthetics<br />
and inspiration to my clients.<br />
When did you decide that you wanted to be an interior<br />
designer?<br />
My mother has always had a big interest in interior<br />
decorating. We used to joke about her changing the<br />
wallpapers every six months. Growing up, I just assumed<br />
that was normal. I never though about making a career<br />
out of it.<br />
As a little girl I wanted to be a fashion designer. I studied<br />
fashion design, and almost directly after my graduation<br />
my mother and aunt opened an interior design<br />
shop and were kind enough to give me a job. From that<br />
day it’s been interior design all the way.<br />
Tell us about the way you’ve decorated your home.<br />
What is typically you, and why?<br />
When we first moved in the apartment, which is a rental,<br />
looked nothing like it does now. The walls had not seen<br />
a paintbrush since the early nineties and the whole<br />
place was like stepping back 15-20 years in time.<br />
Ann-Charlottes’<br />
favourite shops:<br />
ANTHROPOLOGIE<br />
BUKOWSKI’S MARKET<br />
GöTEBORGS AUKTIONSVERK<br />
HELIS HEM<br />
H&M HOME<br />
LAURA ASHLEY<br />
TRADEMILL<br />
ZARA HOME
HOME<br />
47
48<br />
HOME<br />
”My mother has always had<br />
a big interest in interior<br />
decorating. We used to joke<br />
about her changing the wallpapers<br />
every six months.<br />
Growing up, I just assumed<br />
that was normal.”
We just gave all the walls fresh paint in grey and a white<br />
with a hint of green.<br />
The landlord was kind enough to put in a new grey linoleum<br />
floor in the kitchen.<br />
We also put some black stickers over the kitchen wall<br />
tiles to go with the black and white scheme. These simple<br />
measures made a huge difference.<br />
I think what is typically me is the mix of things. And the<br />
calm colour scale.<br />
My husbands contributions are loads of books, vinyls<br />
and record players.<br />
How would you describe your personal design aesthetic?<br />
I really like a calm colour scale in my own home. Also,<br />
being a libra, I’m a huge fan of balance and symmetry.<br />
HOME<br />
”My mother has always<br />
had a big interest in<br />
interior decorating. We<br />
used to joke about her<br />
changing the wallpapers<br />
every six months. Growing<br />
up, I just assumed<br />
that was normal.”<br />
I love to throw in quirky details such as sequins and taxidermy<br />
to shake things up a bit.<br />
to throw in quirky details such as sequins and taxidermy<br />
to shake things up a bit.<br />
Do you have a favourite room?<br />
I love my bedroom! The white wall colour with a hint of<br />
green is so calming. I love to crawl into bed with a huge<br />
cup of tea and watch an episode (or three) of my favourite<br />
TV-series.<br />
49
50<br />
HOME
Do you consider your home finished or<br />
are you constantly rearranging things<br />
and coming up with new ideas?<br />
My home will probably never be finished.<br />
I really enjoy changing things around and<br />
trying out new ideas.<br />
Do you collect anything?<br />
Oh yes! Many things! But I’m not a ”typical”<br />
collector that searches high and low<br />
for stuff.<br />
Some of the things I’m always on the<br />
lookout for are: faux bamboo, large semiprecious<br />
stones, anything vintage Fornasetti,<br />
pineapples, taxidermy. The list could<br />
go on...<br />
Last but not least: Your most important<br />
rule when it comes to decorating?<br />
It’s such a cliché, but the most important<br />
thing is that you are happy and comfortable<br />
in your own home. Don’t bother with<br />
what’s trendy or what your friends might<br />
think. A home is all about the people who<br />
live in it.<br />
“My home will probably never<br />
be finished.”<br />
Top tips for fixing up your rental<br />
PAINT OR WALLPAPER. Make sure to check with your landlord<br />
beforehand. Sometimes they might even do the job for<br />
you, or offer to pay the paint if you do the job yourself.<br />
PUT STICKERS ON TILES THAT YOU DON’T LIKE. You can<br />
get them in most hardware stores. Usually they measure<br />
15x15cm which is pretty much the standard in rental apartments.<br />
IF YOU DON’T LIKE THE FLOORS, COVER THEM WITH<br />
LARGE RUGS. Or check with your landlord if they might consider<br />
putting in a new floor for you.<br />
PAINT THE KITCHEN CABINETS.<br />
CHANGE DOOR KNOBS, HANDLES ETC on cupboards and<br />
doors. Just make sure you save the old ones for when you<br />
move out.<br />
ALWAYS ASK THE LESSOR BEFORE MAKING ANY PERMA-<br />
NENT CHANGES OR YOU MIGHT END UP HAVING TO PAY<br />
FOR PUTTING THINGS BACK AS THEY WERE.<br />
HOME<br />
51
52<br />
ESSENTIALS<br />
CURTAIN<br />
HOLDBACK<br />
495 SEK (¤60)<br />
Laura Ashley<br />
FRAMED<br />
DRAWING<br />
919 SEK (¤110)<br />
Oscar & Clothilde<br />
VASE<br />
489 SEK (¤59)<br />
Oscar & Clothilde<br />
PINK CUSHION<br />
695 SEK (¤85)<br />
Laura Ashley<br />
ESSENTIALS<br />
Create the look of The Lovén’s home<br />
with these essentials. Paint the walls in<br />
a medium grey for a dramatic effect.<br />
PAINT LADY<br />
1032<br />
Jotun<br />
BOOKEND<br />
449 SEK (¤55)<br />
Oscar & Clothilde<br />
HExAGON<br />
MIRRORS<br />
129 SEK/10 (¤15)<br />
IKEA
ZEBRA RUG<br />
3 990 SEK (¤485)<br />
Bazaar<br />
ENGLISH<br />
THREE SEATER<br />
10 990 SEK (¤1334)<br />
Mio<br />
TABLE LAMP<br />
2 090 SEK (¤254)<br />
Laura Ashley<br />
MIRROR<br />
1 095 SEK (¤133)<br />
Oscar & Clothilde<br />
SEqUIN<br />
CUSHION COVER<br />
129 SEK (¤15)<br />
H&M Home<br />
ESSENTIALS<br />
THROW<br />
2 250 SEK (¤273)<br />
Missoni Home<br />
PAGODA<br />
CUSHION COVER<br />
Dome<br />
53
54<br />
WINE<br />
&<br />
DINE<br />
aUT<br />
UMN<br />
DINNER PARTY<br />
TEXT ANN-CHARLOTTE LOVÉN<br />
PHOTOS JONNY LINDH<br />
SPECIAL THANKS TO FÅFÄNGANS ANTIK & SÄRÖ TRÄDGÅRD
Preparations<br />
Dress to the occasion. Not making an<br />
effort is rude towards the host and hostess<br />
who has made an effort preparing the<br />
party.<br />
Do not invite other people or ask to<br />
bring someone along.<br />
Show up on time or maximum fifteen<br />
minutes late. Being late or early is equally<br />
bad mannered.<br />
As a guest, you are expected to<br />
be nice. Leave bad temper behind.<br />
Do not show up empty handed. Appropriate<br />
gifts are: Flowers (not potted),<br />
books, wine or anything homemade such<br />
as cookies, jam etc.<br />
DINNER<br />
PaRTY<br />
MANNERS<br />
Proper etiquette when invited to<br />
someones home.<br />
55
56<br />
WINE & DINE<br />
Showing up<br />
Remove your shoes and put on your<br />
indoor/formal shoes. Only walk around<br />
shoeless in your own home.<br />
Small clutches or purses can be brought<br />
inside, but leave larger handbags with<br />
your coat.<br />
If giving a flower bouquet; remove the<br />
wrapping paper or cellophane before<br />
entering.<br />
Hand the gift to the hostess if you are<br />
visiting a couple.<br />
Greet the host and hostess first, continue<br />
with the other guests. Make sure you<br />
introduce yourself<br />
to everyone.<br />
Pre dinner<br />
Never sit on someones throw pillows.<br />
Place them behind your back or move<br />
them to the side.<br />
When the host/hostess announces that<br />
dinner is served the guests politely finishes<br />
their ongoing conversations and<br />
heads towards the dinner table.<br />
At the dinner table<br />
Never place personal belongings such<br />
as purses, mobile phones, lighters etc on<br />
the dinner table.<br />
The napkin is to be placed in your lap as<br />
soon as seated. It is not to be put back<br />
on the table until the entire meal is finished.<br />
Never wipe your nose with a napkin.<br />
It is ok to drink water before the welcome<br />
toast, but not wine or beer.<br />
A stemmed glass is to be held with 2-4<br />
fingers by the the top of the stem, with<br />
support from the cup. Holding the cup<br />
looks bad and leaves greasy marks.
In Sweden, it is not customary to cling<br />
glasses during a toast. This is, on the<br />
other hand the custom in many other<br />
European countries.<br />
Do not start eating before it is announced<br />
by the host/hostess, or before they start.<br />
At formal events; never start eating until<br />
everyone at the table have been served.<br />
It doesn’t matter how many are you are at<br />
the table.<br />
In between bites, the cutlery is to be<br />
placed on the plate, not like oars hanging<br />
out on the sides from it.<br />
Stay at the table until the meal is<br />
finished.<br />
Do not apply makeup (not even lipstick)<br />
at the dinner table.<br />
Do ask your host/hostess if you could be<br />
of help, but don’t take initiative to clear up<br />
if not asked. This applies to both men and<br />
women.<br />
Don’t get drunk.<br />
A god rule of thumb is not to stay more<br />
than four hours. You don’t want to overstay<br />
your welcome.<br />
After<br />
Say thank you within a week.<br />
Close friends can call, text or e-mail. If it’s<br />
a new acquaintance or if the soirée was of<br />
the formal kind, it is most appropriate so<br />
send a hand written note.<br />
WINE & DINE<br />
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58<br />
WINE & DINE<br />
Preparations Stay close to the entrance, or keep an<br />
Never split up a couple. Always invite<br />
them both (unless, off course, it’s a specific<br />
theme such as girls night, a work<br />
dinner, etc).<br />
Do ask guests if they have any allergies<br />
before setting the menu.<br />
Try to prepare as much as possible in<br />
advance. This way you’ll be calm, organised<br />
and ready to mingle with your<br />
guests instead of setting the table or fixing<br />
your hair.<br />
Well chosen music helps set the atmosphere.<br />
Remember to keep it low enough<br />
not to disturb conversations. Check out<br />
<strong>Pouf</strong>!’s Autumn playlist.<br />
DINNER<br />
PaRTY<br />
MANNERS<br />
Proper etiquette for<br />
entertaining guests.<br />
eye on it since you are supposed to great<br />
the guests when they arrive. The guests<br />
shouldn’t have to look for you.<br />
Welcoming<br />
Hand your guests a drink as soon as possible<br />
to make them feel welcome.<br />
Accept a hostess gift with gratitude and<br />
unwrap it at once.<br />
Flowers should immediately be set in<br />
water and placed where everyone can<br />
admire them. Never put two bouquets in<br />
the same vase.<br />
Introduce guests who are not familiar<br />
with one an other.
At the dinner<br />
Invite your guests to the dinner<br />
table by saying something simple<br />
such as: ”Dinner is served”.<br />
The dinner starts when the<br />
host/hostess raises their glass<br />
and welcomes the guests.<br />
Since guests should not start<br />
eating before the host/hostess,<br />
invite them to start or simply<br />
start eating yourself, the guests<br />
fill follow your example. (Keep<br />
in mind that you should not<br />
start unless everyone is served.)<br />
Should a guest spill, don’t<br />
make a fuss about it. Tidy it up<br />
and continue with the conversation.<br />
Never make guests feel<br />
uncomfortable.<br />
Leave all glasses on the table<br />
during the entire meal.<br />
Don’t put your guests to work<br />
by asking them to clear the table<br />
or do the washing up.<br />
Don’t make a big deal if a<br />
guest want to leave early. Simply<br />
express that you are sorry<br />
that they have to leave.<br />
WINE & DINE<br />
59
60<br />
WINE & DINE<br />
After<br />
If guests stay too long<br />
try to make them get<br />
the hint by removing<br />
drinks, snacks, or by<br />
discreetly cleaning up.
since 1681<br />
Daily online auctions at www.goteborgsauktionsverk.se
62<br />
WINE & DINE<br />
RECIPES KATJA PALMDAHL<br />
PHOTOS JONNY LINDH<br />
MENU<br />
Chef and food stylist Katja Palmdahl has<br />
created an elegant autumn menu that will<br />
wow your guests and allow you to spend<br />
less time in the kitchen.
Starter<br />
CHANTERELLE ROYAL<br />
A royal is a smooth egg creme that is oven<br />
baked in a low temperature. To celebrate<br />
autumn it is flavoured with chanterelles and<br />
roe. Save a few of the small and pretty fried<br />
chanterelles to use as decoration.<br />
Preheat the oven to 100°C and take<br />
out four beautiful glasses that will<br />
stand steady in a baking dish.<br />
Fry the chantarelles and garlic with<br />
some butter in a sauce pan. Pour<br />
in the cream and milk and bring to<br />
a boil. Mix the chantarelles smooth<br />
with the grated parmesan using a<br />
hand mixer. Beat the eggs lightly<br />
and blend with the warm chantarelle<br />
mixture. Season to taste with<br />
salt and freshly ground black pepper.<br />
Apportion the cream in the glasses<br />
and cover with plastic. Place them<br />
in the baking dish.<br />
If the glasses are low, you might<br />
want to pour some water in to the<br />
baking dish for an even heat.<br />
Bake the cream until just set, about<br />
15 minutes. If the cream is cold<br />
when placed in the oven, or if cold<br />
water has been used for the Bainmarie,<br />
it might take slightly longer.<br />
Remove the plastic once out of the<br />
oven and leave to cool on a tray.<br />
Store cold until serving.<br />
4 port<br />
3 dl fresh chanterelles in pieces<br />
1/2 finely chopped clove of garlic<br />
Some butter for frying<br />
1 dl double cream<br />
3/4 dl milk<br />
1/2 dl freshly grated parmesan cheese<br />
2 egg yokes<br />
1 egg<br />
salt and black pepper for seasoning<br />
Topping:<br />
4 tbsp grated and toasted sourdough<br />
bread<br />
1 tbsp toasted almond flakes<br />
2 tbsp cress<br />
2 tbsp sour cream<br />
100 g bleak roe (Kalix caviar)<br />
Take out the Royal about 30 minutes<br />
before serving to let temperature<br />
rise and flavours blossom.<br />
Sprinkle the toasted sourdough,<br />
flaked almond and cut some cress<br />
over. Place some sour cream on<br />
each and apportion the roe.<br />
Decorate with a small chanterelle<br />
and a pinch of black pepper over<br />
the roe.<br />
Serve with a chilled<br />
champagne such as Cuveé<br />
Jean de la Fontain.<br />
Dry, somewhat bread-like<br />
flavour with sweetness<br />
and a hint of grapefruit<br />
and apple.<br />
WINE & DINE<br />
63
64<br />
WINE & DINE<br />
Entree<br />
BAKED HADDOCK WITH LATE<br />
SUMMER TOMATOES AND<br />
HORSERADISH<br />
A beautiful and light dish with a lot of<br />
flavour. It is easy to prepare and to<br />
serve.<br />
Offer your guests fresh wax beens and<br />
a nice lemon flavoured mash as side<br />
dishes.<br />
Start with the mash which can be kept<br />
warm.<br />
Boil the potatoes in salted water. Once<br />
cooked, discard the cooking water and<br />
add milk and butter.<br />
Lightly beat the mash with an electric<br />
mixer and add lemon and salt to taste.<br />
If making the mash early to be kept<br />
warm, or to heat it up later, it’s a good<br />
idea to make it slightly loose.<br />
Heat the oven to 125°C.<br />
Salt the haddock with flake salt and leave<br />
for about 30 minutes.<br />
Quickly rinse the salt off in cold water.<br />
Place the fish in a buttered baking dish.<br />
Fold the fillets if they are small.<br />
Halve the tomatoes and mix with the<br />
chopped shallots, salt and a little bit of<br />
black pepper.<br />
Place the tomatoes between the fish and<br />
pour on the oil.<br />
Serve a nice Bourgogne,<br />
preferably Laroche with<br />
this dish. It has a dry and<br />
fruity flavour with barrel<br />
character.<br />
Cover the baking dish with plastic and<br />
bake for about 25 minutes, until the fish is<br />
cooked through.<br />
If you’d like to check the temperature, I<br />
recommend 50°C.<br />
The beans should boil 4-5 minutes in<br />
lightly salted water. Toss them with the<br />
spinach in a bit of butter.<br />
If you’d like to boil the beans in advance<br />
they’ll remain beautifully green if chilled<br />
in ice cold water immediately after boiling.<br />
Serve with grated horseradish and freshly<br />
cut chervil.<br />
Tip! The haddock can be salted, rinsed and then placed in the baking<br />
dish with the tomatoes early during the day. Cover it in plastic and<br />
place in the fridge. The mash can also be prepared in the morning.<br />
Reheat it over a low heat with some extra milk.
4 port<br />
700 g fillets of haddock.<br />
Skin and bone free.<br />
4 tsp flake salt<br />
400 g cherry tomatoes, preferably<br />
different kinds<br />
1 shallot, finely chopped<br />
2 tbsp virgin olive or rapeseed oil<br />
Freshly ground black pepper<br />
Mashed potatoes with lemon:<br />
400 g peeled high starch potatoes<br />
20 g butter<br />
1 dl milk<br />
1 lemon, finely grated zest<br />
Sides:<br />
250 g wax beens, tended<br />
1 bag of baby spinach. About 65g<br />
1 tbsp butter<br />
Horseradish, scraped or grated<br />
1/2 pot of chervil<br />
WINE & DINE<br />
65
66<br />
WINE & DINE<br />
TIP!<br />
THE SAVOYARDI BISCUITS<br />
CAN BE HALVED IN ADVANCE.<br />
IF YOU HAVE MANY GUESTS,<br />
SIMPLY PREPARE THEM IN<br />
THE AFTERNOON AND PUT<br />
ON THE BLACKBERRIES JUST<br />
BEFORE SERVING.
4 port<br />
4 savoyardi biscuits<br />
3 tbsp mascarpone<br />
1 tbsp creme fraiche<br />
1/2 tsp vanilla sugar<br />
3 tbsp lemon curd<br />
approximately 20 blackberries<br />
Icing sugar<br />
Dessert<br />
WINE & DINE<br />
BLACKBERRY TART WITH LEMON<br />
An elegant, yet easy dessert that makes<br />
a light and fresh end to this meal.<br />
The most difficult element in this recipe<br />
is to divide the savoyardi biscuits that<br />
are so deliciously delicate! Use a sharp,<br />
jagged knife.<br />
Gently halve the biscuits lengthwise.<br />
Mix the mascarpone with creme fraiche<br />
and vanilla sugar. Spread this on the bottom<br />
half of the biscuits.<br />
Spritz some lemon curd on the mascarpone<br />
mixture and top with blackberries.<br />
Put the lid on and dust with icing sugar.<br />
SERVE THIS<br />
WINE WELL<br />
CHILLED!<br />
To this I recommend<br />
a South African<br />
wine, Nederburg.<br />
67
68<br />
HEALTH<br />
&<br />
BEAUTY<br />
Winter will surely come,<br />
and we will try to prepare<br />
for it in the best<br />
possible way.<br />
I think my first advice to anyone who<br />
can afford it would be:<br />
Extend your summer<br />
The holiday season traditionally begins<br />
in June<br />
and ends by<br />
August. For<br />
those who live<br />
in places with<br />
a large number<br />
of sunny<br />
days it’s not so dramatic to have a<br />
vacation period in this time. But for<br />
those who do not have that privilege,<br />
it is recommended that they try to<br />
plan for vacation in September or<br />
even better in October to southern<br />
parts of the world.<br />
It is also recommended to travel<br />
during the winter months to warmer<br />
climates, since it is very important to<br />
get daylight for as long as possible.<br />
Another advice would be to:<br />
Expose yourself to daylight.<br />
At a time when the majority of the<br />
day is spent inside the office it is very<br />
difficult to get enough daylight.<br />
blues<br />
fight the<br />
autumn<br />
When I got the task from <strong>Pouf</strong>! <strong>Magazine</strong> to give advice on<br />
how to “cheat” seasonal depression, the outside temperature<br />
was 36 degrees Celsius. I was thinking about how people feel<br />
that live in different parts of the world and how the weather<br />
affects their mood.<br />
Use your breaks to take a walk outside!<br />
Exposure to daylight influences proper<br />
rhythm of sleep and wakefulness.<br />
Melatonin is a neurotransmitter that<br />
activates sleep. When the daylight is<br />
shorter, the release of melatonin begins<br />
much earlier than usual, so the<br />
exposure to daylight is very impor-<br />
tant because of the stable circadian<br />
rhythm. The blue light from the spectra<br />
suppresses melatonin and allows<br />
wakefulness.<br />
For those who cannot expose themselves<br />
to sunlight during the day, the<br />
recommendations are lamps with<br />
bright white light.<br />
My third recommendation is:<br />
Eat Healthy food<br />
A Balanced diet contributes to the<br />
well-being of the body. Try to eat<br />
healthy foods and discard junk food,<br />
bad fats and sugar.<br />
To improve the mood try to eat more<br />
foods rich in L-tryptophan (dark<br />
chocolate, bananas, fruit with a corewalnuts,<br />
almonds, egg white, dried<br />
spirulina, cod, raw soybeans, Parmesan<br />
cheese, sesame seeds, cheese,<br />
sunflower seeds, pumpkin seeds,<br />
pork, turkey,<br />
”The most important thing is to recognize<br />
depression and seek professional counseling<br />
when depression is identified.”<br />
chicken, beef,<br />
salmon, lamb,<br />
perch, eggs,<br />
wheat flour,<br />
oatmeal,<br />
potatoes,<br />
milk, rice), because it is a precursor<br />
to serotonin, which brings a smile to<br />
the face.<br />
Fourth advice:<br />
Be Physically Active<br />
This implies regular physical activity<br />
and exercise such as swimming, walking,<br />
cycling, hiking, etc. You do not<br />
have to be obsessed with the sport.<br />
It is quite enough to every day walk<br />
about 5 km, of course all in accordance<br />
with the physical stamina and<br />
physical health. Physical activity stimulates<br />
and increases concentration<br />
and readiness for action in everyday<br />
life.
Fifth advice: Do not expect<br />
others to change your life<br />
Very often people blame various life<br />
circumstances or other people for<br />
their discontent, misery and hard life.<br />
The same goes for blaming the<br />
wrong climate conditions for our bad<br />
mood and surrender to the idea that<br />
nothing can change, it will be the<br />
same as opening the door to depression.<br />
As long as you expect other<br />
people to change and the environment<br />
and living conditions to be as<br />
you desire, you will NOT feel better.<br />
The realisation that all the emotions<br />
come from the way we think about<br />
other people and happenings helps<br />
us to come back to ourselves and<br />
start to live a rational life.<br />
If you notice that you have an increased<br />
appetite, increased need<br />
for sleep, lack of energy, a need for<br />
isolation, apathy, emotional instability,<br />
and it is in winter, that means you<br />
did not listen to me and you were not<br />
persistent in tasks set out.<br />
Unfortunately, regardless of preven-<br />
tion, development of clinical symptoms<br />
can occur. Seasonal depression<br />
is a disorder that has biopsychosocial<br />
causes. It is also more common in<br />
northern parts of the world due to<br />
the shorter duration of daylight, so<br />
there is a disturbance in the rhythm<br />
for being awake and at sleep.<br />
The most important thing is to REC-<br />
OGNIZE DEPRESSION AND SEEK<br />
PROFESSIONAL COUNSELING when<br />
depression is identified.<br />
I hope you will take this advice for<br />
your own enjoyment and that you will<br />
meet this winter with a little change<br />
of attitude. Although long and cold, it<br />
can be magical.<br />
Tips<br />
Extend your summer<br />
Expose yourself to<br />
daylight<br />
Eat Healthy food<br />
Be Physically Active<br />
Do not expect others<br />
to change your life<br />
TEXT DR DUSICA POPOVIC,<br />
PSYCHIATRIST AND PSYCHOTHERAPIST<br />
PHOTO MARKO VESTERINEN<br />
69
70<br />
Dr Nevenka V. Dokmanović<br />
HEALTH<br />
&<br />
BEAUTY<br />
Along with the summer clothes, facial<br />
creams that were used during this<br />
period should be disposed.<br />
In Autumn, the sebaceous glands<br />
are less active, so therefore we miss our natural<br />
moisturising factors, which we can compensate<br />
for with appropriate care or a visit to the dermatologist.<br />
At home facial care is first and foremost about<br />
proper cleansing, meaning washing the face<br />
with water and the appropriate cleansing gel for<br />
your type of skin.<br />
After cleansing use toners that do not contain<br />
alcohol, and then apply a moisturising cream,<br />
this is to be done on a daily basis.<br />
FALL IS AN IDEAL TIME FOR<br />
SKIN<br />
CARE<br />
Autumn is an ideal time for skin care and all the dermatological<br />
treatments we held off doing during the summer period<br />
and the intense sun.<br />
Therefore autumn is the right period to restore sun-damaged<br />
skin and prepare it for the winter.<br />
TEXT DR NEVENKA V. DOKMANOVIC - SKINMEDIC.CO.RS<br />
Facial cream for this time of the year should<br />
contain vitamin C that strengthens the skin. For<br />
a more mature skin, creams that contain retinol<br />
are suitable since they have powerful rejuvenating<br />
and refreshing effect.<br />
For a stronger hydration of particularly dry skin<br />
suitable products are creams containing urea,<br />
hyaluronan, jojoba, and Shea oil.<br />
And not to be forgotten, hand cream as well as<br />
gloves for colder season.<br />
Hand and facial cream should be applied on<br />
the skin at the latest 30 min prior to leaving the<br />
house.<br />
In the evening after washing the face, apply<br />
nourishing cream to the face, do not rub, but
gently tap in, and let it act for 20 minutes, do<br />
not leave it in all night, or you will wake up with<br />
a puffy face.<br />
In this period there are a number of dermatological<br />
treatments that can be done, to prepare<br />
for winter. One of the treatments is a facial<br />
mesotherapy, where a vitamin injection is added<br />
to the face containing vitamins and hyaluronan<br />
acid, that have a hydrating effect.<br />
This is done with the aim to obtain more radiant<br />
and healthy looking face, neck, decolletage and<br />
hands.<br />
Chemical peels are usually also done in this time<br />
frame, which deeply cleanses the skin of impurities<br />
and dead cells, but also removes freckles<br />
that we get in the summer sun, and make the<br />
skin more evenly and nurtured.<br />
Bio revitalisation for the face is necessary as<br />
preparation for more colder days, as this hydrates<br />
the skin in the fastest possible way. With<br />
this treatment we hydrate the complete face,<br />
neck and chest with products containing pure<br />
hyaluronan, and thus restoring the texture of the<br />
skin and stimulate fibroblasts that produce collagen and elastin,<br />
which are responsible for the beautiful and toned shape of the face.<br />
After the treatment the skin is smooth, secured with an antioxidant<br />
protection, and ready to fight the dry and polluted indoor air, as<br />
well as against external frost.<br />
Skin care in the autumn-winter period has to be intense and carried<br />
out continuously, otherwise we can greet the first rays of spring<br />
with dry red skin and considerably older looking skin.<br />
“Skin care in the autumn-winter<br />
period has to be intense and<br />
carried out continuously, otherwise<br />
we can greet the first rays<br />
of spring with dry red skin and<br />
considerably older looking skin.”<br />
71
72<br />
STYLE<br />
More than several hundred years ago, the bra was discovered.<br />
At that point in time probably for back-relief as the<br />
only purpose. Today, the bra is not only a necessity for<br />
many women, but also an everyday luxury that woman<br />
can treat them selves to.<br />
Many women are of the opinion that the “nice bra” is to be saved for<br />
special occasions and the old worn-in bra should be used every day.<br />
Rather have two good bras than ten bad that serve no purpose.<br />
In my opinion this is wrong, and it should be the other way around.<br />
It is the “nice bra” that should be used every day, this is the close-toyour-body-everyday-luxury<br />
that most women can afford and therefore<br />
should enjoy.<br />
A good rule of thumb is: Always think quality instead of quantity.<br />
Rather have two good bras than ten bad that serve no purpose.<br />
There are many different bra manufacturers who are wonderfully<br />
talented in producing lingerie, and have models that fit most women<br />
bodies and breasts. Some of them are: Chantelle, Triumph, Swegmark<br />
and Abecita.<br />
There are many different types of bras that meet different needs and<br />
suit different bust.<br />
TEXT ALEKSANDRA JANKOVIC VLAHOVIC<br />
the<br />
Bra<br />
AN EVERYDAY LUxURY<br />
A guide to the brassiere
The Sports Bra<br />
In sports both the<br />
breasts and skin are<br />
exposed to extreme<br />
stress, and even more<br />
for those with a heavy<br />
bust. Therefore it is<br />
extremely important to<br />
have a sports bra that<br />
is made of material that<br />
transports sweat and<br />
have reinforcements<br />
that hold the breasts<br />
firmly in place.<br />
The Push-up<br />
Padded bra that fits<br />
small to medium-large<br />
cup sizes. Often used for<br />
deeper cleavages.<br />
This model can make<br />
your breasts look bigger<br />
as it has additional<br />
padding up at the sides.<br />
It presses the breasts<br />
to the middle instead of<br />
lifting them.<br />
The Soft Bra<br />
If the underwire feels uncomfortable you should choose a soft bra. Women<br />
with large breasts should choose padded soft bras with padded straps<br />
for optimal lift.<br />
The Minimizer<br />
This model makes the breasts look up to<br />
a whole size smaller. It is made to distribute<br />
the bust and give it a flatter shape.<br />
A good rule of thumb is:<br />
Always think quality<br />
instead of quantity<br />
The Jumper Bra<br />
It is particularly important to use a good<br />
bra if the bust is larger than D cup. The<br />
bra must be of good quality and stable<br />
for the best support.<br />
This bra is unpadded and is best suited to<br />
half a large bust.<br />
The Balconette<br />
Suitable for small<br />
to large bust. It lifts<br />
the breasts upwards.<br />
Typically low cut.<br />
Good choice for most<br />
dresses.<br />
The Molded Bra<br />
Available as both padded<br />
and unpadded.<br />
Ideal for tight clothing.<br />
For versatility choose<br />
a nude coloured that<br />
will go with almost<br />
anything.<br />
73
74<br />
HEALTH<br />
&<br />
BEAUTY<br />
Red<br />
Lipstick<br />
A colour suitable<br />
for all women?<br />
If you would Google the colour red, some of the search<br />
results you will find are: strawberries, danger, passion, love<br />
and anger. But the colour red also associates with women,<br />
power, elegance and class. And really, have women ever<br />
been this powerful, dominant and on the go?<br />
TEXT JELENA JANKOVIC<br />
MAKE UP MILICA JEVTIC & NATASA KRSTIC<br />
MODELS MILICA JEVTIC, JELENA JANKOVIC & JELENA JOVIC
76<br />
HEALTH & BEAUTY<br />
Can you picture it: a woman in a little black<br />
dress with red lipstick walking into a room<br />
full of people, what a sight! Most likely all<br />
eyes would turn to her as she walks by.<br />
For centuries women have been wearing this stunning<br />
colour and all of them reflected such confidence,<br />
beauty, pride and sophistication and finally red has<br />
found it’s way back.<br />
But many women are still afraid of wearing red.<br />
Maybe it’s the intimidation by the attention it draws.<br />
For years now, we have been using the non-colour<br />
lipsticks, looking sweet and au naturel not to draw<br />
any un-necessary attention. Stylish as the natural look<br />
may be, there is something magical about red lipstick.<br />
But is the colour red the right one for everyone?<br />
<strong>Pouf</strong> <strong>Magazine</strong> did a test with 3 women including myself.<br />
We all had different skin tones, hair colours and<br />
hair length to find out if all women really can wear<br />
red lipstick.<br />
The outcome? YES we can all wear red lipstick!
HEALTH & BEAUTY<br />
red is all<br />
in your head<br />
Make up artist and actress Milica<br />
Jevtic makes a point that<br />
”wearing red is all in your head”.<br />
If you let yourself believe that<br />
red is the colour for you, it will<br />
fit you perfectly. Any woman<br />
can most certainly wear red lipstick<br />
and look fabulous.<br />
Milica lets <strong>Pouf</strong>!‘s readers in on<br />
what to think about when putting<br />
on make up and lipstick:<br />
Use a primer, it will make your<br />
skin even and radiant, and make<br />
the make up last longer.<br />
Prior to applying your lipstick -<br />
use some loose powder on your<br />
lips to dry them out.<br />
Apply the lipstick with a lip<br />
brush, this will make the lipstick<br />
last longer and look better.<br />
Lip pen can be applied both<br />
prior or after the lipstick, there<br />
are no rule for this.<br />
If the colour of your teeth is<br />
white - any colour of red is fine.<br />
However if your teeth are a bit<br />
yellow watch out for coral colours<br />
that will make your teeth<br />
look even more yellow, in this<br />
case use cooler shades of red.<br />
77
78<br />
HEALTH<br />
&<br />
BEAUTY<br />
DIARY<br />
OF AN ACRYLIC-SCEPTIC<br />
<strong>Pouf</strong>! <strong>Magazine</strong>’s Editor in chief tries out fake nails.<br />
It all started with me getting fed up with my dry, chipping<br />
nails.<br />
No matter how I tried they just wouldn’t work with me.<br />
I did everything right: Filed in the right direction, used<br />
oils, lotions, hardening base coats, slept with moisturising<br />
gloves. You name it - I’ve tried it. Nothing worked.<br />
Eventually I decided to try acrylics.<br />
For me, the important thing was to keep them natural-looking<br />
so that no one would notice.<br />
The part about no one noticing is very important to me.<br />
You see, I’m not one of those girls who likes a lot of<br />
attention. I like to keep things subtle and low-key.<br />
I think of it as sophisticated, although some<br />
might call it boring.<br />
But that’s in the eye of the beholder.<br />
So, the big question is: Can false nails ever pass<br />
as real?<br />
TEXT ANN-CHARLOTTE LOVÉN<br />
ILLUSTRATION KRISTINA HULTKRANTZ
DAY 1<br />
Right after my appointment at the nail salon I run in to a friend. She asked where I’d been and, still shaken<br />
from the experience of having pieces of acrylic stuck to my fingertips, I was too baffled to lie.<br />
She convinced me that the nails looked good, but I’m sure she was just being polite.<br />
Later on at home my husband didn’t say a word to remark my new nails. A asked him a few days later what<br />
he thought.<br />
He said he thought they looked good, but admitted he couldn’t tell the difference.<br />
DAY 2 DAY 3<br />
Working at Angmar Interiors. No one noticed. I<br />
looked closely for suspicious looks, but without<br />
luck. Maybe this look can be pulled off?<br />
Later that day I went to see my mother and little<br />
sisters hoping someone would make a remark.<br />
They didn’t.<br />
DAY 4<br />
Birthday party at my inlaws.<br />
A goldmine of honesty,<br />
but I did not notice one<br />
single glance towards my<br />
hands, let alone any comments.<br />
Bingo! I’m finally getting<br />
somewhere with this experiment.<br />
THE VERDICT<br />
Met up with <strong>Pouf</strong>! <strong>Magazine</strong>’s CEO Jelena for<br />
drinks.<br />
Since Jelena is aware of my project I was sure she’d<br />
comment on them. I made several attempts to get<br />
a remark from her by absently touching random<br />
things on the table or holding my glass close to my<br />
face whilst observing her reactions. Nothing!<br />
After about two hours she finally said something:<br />
” So you haven’t gone to get your nails done yet?”<br />
Bingo! I’m finally getting somewhere with this experiment.<br />
DAY 5<br />
Judgement day! Dinner at my best friends house.<br />
This woman is a fierce antagonist of anything fake.<br />
Especially nails. Nervous and with a defensive<br />
speech prepared I sat down for dinner.<br />
But I was in no need of a speech since no remarks<br />
were made, nor did I work up the courage to ask<br />
her honest opinion.<br />
As I walked home that night I couldn’t help but<br />
think that she was only being tactful.<br />
This project has actually changed my opinion of fake nails. Sure, I’m still no fan of the thick<br />
square acrylic nails with white french tips that first comes to mind when one thinks of<br />
acrylic nails.<br />
What I do like are natural looking, oval shaped fake nails that aren’t too long.<br />
Keeping it natural looking is key in my opinion!<br />
Will I continue with it? - I would if I had the patience to keep up the maintenance and the<br />
appointments. They did, after all look good.<br />
Unfortunately I’m now back to the drawing board since the quality of my nails still are pretty<br />
bad.<br />
79
80<br />
HEALTH & BEAUTY<br />
EMMAKISSTINA<br />
POCKET<br />
MIRRORS<br />
REVLON<br />
JUST BITTEN<br />
1<br />
2<br />
3<br />
Kristina’s Top<br />
Style Tips:<br />
DON’T BE AFRAID OF COLOR!<br />
DRESS UP EVEN IF JUST TO GO<br />
TO THE GROCERY STORE.<br />
WEAR WHAT MAKES YOU<br />
HAPPY.<br />
GARNIER<br />
NORDIC<br />
ESSENTIALS
IN HER BATHROOM<br />
CABINET<br />
Tell us about the products in your cabinet and<br />
why you like them.<br />
I’m a bit of a drugstore darling. Department store beauty<br />
counters are so intimidating, I never dare to look at anything<br />
with commissioned sellers hovering. I love being able to try new products<br />
and test out several colors with out breaking the bank. I think there are many budget options that are<br />
very good, if not better than brand name products.<br />
Beauty cabinet staples:<br />
Lots of moisturizing creams, lotions and lip balms. Swedish winter does a number on my sensitive skin.<br />
Beauty icon:<br />
Can’t go wrong with a classic Marilyn Monroe or Brigitte Bardot look. I don’t think they’ll ever go out of<br />
style. I love eyeliner!<br />
Hair products:<br />
Loving these popular hair argan oils. Makes my fine long locks even more silky, plus they smell amazing!<br />
Lipstick or lipgloss? Favorite brand and colour?<br />
Lipstain! I want to be able to kiss my boyfriend without being sticky. Love Revlon’s Just Bitten Kissable<br />
Balm Stains, my mom brought me from the States. Too bad we don’t have Revlon in Sweden, or I’d get<br />
all the colors.<br />
Go-to nail polish?<br />
Anything with lots of glitter.<br />
Daytime makeup routine?<br />
I like to look really fresh with a nice glow during the day. No heavy foundations, just mineral powders,<br />
bronzer and blush with a touch of shimmer on my skin. Defined brows, lots of black mascara and a lipstain<br />
with a bit of a punch to it, like fuchsia.<br />
Nighttime skincare regime?<br />
HEALTH & BEAUTY<br />
Kristina Hultkrantz<br />
I’ve finally found a skincare line my skin loves Garnier’s Nordic Essentials... and I’ve tried everything<br />
from Dermalogica to Clinique. Love that it’s a waterless routine and smells of rose.<br />
81
82<br />
No one is a bigger<br />
snob than your<br />
barman<br />
WINE<br />
&<br />
DINE<br />
TEXT GEORGE JAMES<br />
ILLUSTRATION KRISTINA HULTKRANTZ<br />
GEORGE THE BARMAN<br />
George James<br />
THE barman who has worked his way up from pulling<br />
pints in pubs, to shaking gimlets for presidents.<br />
In each issue George sneaks you in behind the bar<br />
of London’s most fashionable events. He’ll even<br />
share a drink with you. Why? He loves to drink and<br />
wants you to love the drinks he makes.
W<br />
e come to your birthday<br />
party, your wedding,<br />
or even your funeral<br />
and we are rarely,<br />
if ever, impressed.<br />
It’s not because of the waste of money<br />
- we have none; it’s not because of<br />
the florist you used because, frankly,<br />
we didn’t notice the flowers, and it’s<br />
not because you had foie gras with<br />
pear chutney on the menu, because<br />
we stashed our own collection of<br />
canapés behind the bar (that’s what<br />
we are doing when we are checking<br />
things under the bar) and we like<br />
them.<br />
It’s because of the drinks you want<br />
served. We don’t think that they are<br />
any good. This could apply to you doing<br />
a barbecue party for friends or<br />
it could be the wedding of a Saudi<br />
prince to a Russian oil baroness, but<br />
no matter who you are, you will have<br />
fallen into one of<br />
two traps.<br />
You wanted<br />
standard drinks?<br />
You are boring.<br />
You wanted fabulous<br />
cocktails<br />
that no one has<br />
ever had before?<br />
You are an idiot.<br />
I have worked at every kind of posh<br />
party, from Bar mitzvah’s for Billionaires<br />
to orgies for art collectors<br />
and yet I still feel like I haven’t been<br />
impressed. The best drinks that I<br />
have ever made, for anyone, have<br />
been mine.<br />
I used the Prince’s ingredients sure,<br />
but I didn’t follow his recipe. For example,<br />
I work with a polish guy who<br />
makes the best Moscow Mule you<br />
will ever try, he puts his own twist on<br />
it with a bit of fresh ginger and lime<br />
juice, I also work with an ex actor<br />
who nails vodka martinis that would<br />
make Daniel Craig ad lib “that’s a<br />
damn good martini” but not once<br />
have I seen either of these drinks<br />
reach the other side of the bar.<br />
Aside from the cocktails?<br />
OK champagne can be alright for a<br />
party but really it’s just bubbly wine,<br />
and wine when you actually think<br />
about it is a bit like sweet vinegar,<br />
and I’m talking good wines, not your<br />
average stuff. Everyone wants to<br />
save money on beer (because it’s<br />
beer) so you end up serving some<br />
cheap brand which you wouldn’t<br />
even bother steeling (we are all<br />
master thieves), and for a soft drink<br />
people seem to only have the imagination<br />
to combine a couple of fruit<br />
juices and give it a silly name.<br />
Sometimes I wish I was a chef.<br />
Chefs and cocktail barman have had<br />
a symbiotic relationship for many<br />
“I have worked at every kind of posh<br />
party, from Bar mitzvah’s for Billionaires<br />
to orgies for art collectors and yet I still<br />
feel like I haven’t been impressed.”<br />
decades now. They give you quail<br />
you give them gin. It works.<br />
But I’m jealous of the chefs I know.<br />
My favourite chef is a very arrogant<br />
short man from Newcastle who consistently<br />
talks at a volume of eleven<br />
out of ten. No one likes the guy on a<br />
personal level and I’m no exception,<br />
but I can forgive him, because of his<br />
food. He is obsessed with sourcing<br />
the best food, and has not been shy<br />
of slapping extra zeros on the bill to<br />
make sure he’s serving the best. And<br />
it is, it really is, textures, tastes, the<br />
presentation is fantastic, he expresses<br />
himself through his food, and out<br />
of this angry short little man comes<br />
the most exquisite bites that your<br />
mouth will ever savour.<br />
And with the current trend being to<br />
source food locally, it can often mean<br />
lengthy and costly research projects<br />
into finding out who can hang my<br />
Jersey beef and transport it to the<br />
National Gallery in London for the<br />
Minister of Jersey, who can ship my<br />
Cray fish from Norway to the Swedish<br />
embassy in London while keeping<br />
them alive. But people will pay for<br />
this because they know that quality<br />
food is worth paying top dollar for,<br />
and if an expert, like that chef, says<br />
it should be a certain way, that’s the<br />
way it’s going to be.<br />
But on the bar it’s a different story.<br />
Everyone thinks they know best<br />
when it comes to alcohol, the reason<br />
being, they drink alcohol. Well, I eat<br />
food but I still haven’t really mastered<br />
scrambling eggs. Everyone is<br />
a wine expert,<br />
especially if they<br />
once splashed<br />
out a grand on<br />
a Chablis or if<br />
they were given<br />
a Pinot Noir by<br />
someone who<br />
really is into his<br />
wine.<br />
But being rich doesn’t give you taste.<br />
They think that because they love<br />
lychees for breakfast then a lychee<br />
martini would be a hit. Well they are<br />
wrong. And I am bitter.<br />
I don’t like serving rubbish to people,<br />
I like serving the best, because<br />
I can do it. I’m doing the line cook’s<br />
job while the guest is wearing head<br />
chef’s hat. Let me be creative, let me<br />
do my job, I’m not going to go crazy<br />
and start making a cumquat mojito,<br />
I’m just going to give you good honest<br />
booze well mixed and served in<br />
the right glass, with the right garnish.<br />
83
84<br />
WINE<br />
&<br />
DINE<br />
Classic<br />
COCKTAIL<br />
Moscow Mule<br />
“I love this cocktail, specifically my polish friend’s<br />
version. It’s got more of a kick to it than the<br />
standard, but I think it’s a good kick.<br />
He mastered it during the wedding of an<br />
Australian redneck to the daughter of a Saudi<br />
Millionaire, good luck to them.”<br />
TEXT AND RECIPE GEORGE JAMES<br />
ILLUSTRATION KRISTINA HULTKRANTZ
Ingredients for the classic<br />
1 part Vodka<br />
A dash of Angostura bitters<br />
2 parts Ginger Beer<br />
3 Lime wedges<br />
Preparation<br />
Put three wedges of lime in a<br />
highball glass. Put in a healthy<br />
dose of vodka and a dash of<br />
bitters. Muddle these together<br />
until thoroughly limey. Fill the<br />
glass with ice and top with ginger<br />
beer. Stir with cocktail spoon<br />
until the glass freezes.<br />
<strong>Pouf</strong>! it up!<br />
If you are feeling brave<br />
halve the ginger beer and<br />
use fresh shredded ginger<br />
and top with soda water.<br />
It’s fiery, but Tomaz would<br />
approve.<br />
85
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