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CONSUMER AWARENESS<br />
83<br />
53<br />
2012 MEDIA OUTREACH<br />
Radio<br />
Interviews<br />
Press<br />
Releases<br />
CTV Cooperative Advertising<br />
March 2012 to June 2012<br />
Television<br />
Interviews<br />
Newspaper<br />
Articles<br />
Marketplace<br />
Over 300 ads with the BBB logo<br />
49<br />
100<br />
10 interviews of the BBB president on consumer topics<br />
Total media impressions: 17,000,000<br />
Relevance<br />
KVOS TV Partnership<br />
Spring 2012<br />
Public service announcements on fraud prevention<br />
featuring the BBB president and BBB logo<br />
Topics included grandparent scams, lottery scams,<br />
and charity tips<br />
Total media impressions: 672,000<br />
CKNW/AM740 Combination Advertising<br />
Summer 2012 and Autumn 2012 campaigns<br />
Accredited Businesses participated to show o their<br />
Accreditation with the BBB<br />
Daily listeners across Metro Vancouver: 200,000