Social Marketing
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<strong>Social</strong> <strong>Marketing</strong> Behavior<br />
A Practical Resource for <strong>Social</strong> Change Professionals<br />
William A. Smith and John Strand<br />
AED<br />
We believe in the power of social marketing to change behavior. Indeed, we began helping mothers<br />
to re-hydrate their children in 1978. The positive effects were remarkable, and we haven’t looked<br />
back since. For HIV victims, we fought stigma, delivering behavior change that combined treatment<br />
and prevention. For civil society advocates, we’re exploring the power of technology to build<br />
networks, and the subsequent power of networks to change the behavior of systems.<br />
Every day we partner with communities across the U.S. and throughout the world. Our work requires<br />
more than slick marketing materials and catchy slogans. Our results are a reflection of an unwavering<br />
commitment to the principles and philosophy of social marketing which we share here with you…
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