US Whey Protein Research Consortium - InnovateWithDairy.com
US Whey Protein Research Consortium - InnovateWithDairy.com
US Whey Protein Research Consortium - InnovateWithDairy.com
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<strong>US</strong> <strong>Whey</strong> <strong>Protein</strong> <strong>Research</strong><br />
<strong>Consortium</strong><br />
Véronique Lagrange, U.S. Dairy Export Council<br />
2004 DMI Dairy Innovation Forum<br />
February 10-11, 2004
U.S. <strong>Whey</strong> <strong>Protein</strong> <strong>Research</strong> <strong>Consortium</strong><br />
Background<br />
Update<br />
Next steps
Background<br />
Need more than<br />
functionality to grow usage<br />
of dairy ingredients<br />
2000/2001: <strong>US</strong>DEC<br />
shapes 5-point<br />
nutrimarketing strategy,<br />
implements in key<br />
export markets
Background<br />
2001-2002: <strong>US</strong>DEC and other<br />
studies report growing threat<br />
from soy<br />
Consensus that FDA health<br />
claim largely facilitated<br />
soy’s meteoric rise, globally
Background<br />
Fall of 2002: <strong>US</strong>DEC members<br />
choose to take action, create<br />
taskforce<br />
• Consensus that prompt, <strong>US</strong>based<br />
action is needed to<br />
defend dairy franchise, grow<br />
demand in the <strong>US</strong> and export<br />
markets
Taskforce designed to answer<br />
What would it take to pursue a<br />
health claim for whey proteins<br />
• Which claim<br />
• How much will it cost<br />
• How will the dairy industry benefit
Which potential claim<br />
Performance<br />
Cancer<br />
Body<br />
<strong>com</strong>position<br />
Weight loss<br />
Bone<br />
health<br />
Cardiovascular<br />
health<br />
Immunity
Which potential claim<br />
Review the science:<br />
•2003 Tunisia international<br />
workshop<br />
•Weinberg group report<br />
•Consultations with<br />
members
Which potential claim<br />
Study the markets:<br />
Relative market sizes<br />
Growth rates<br />
•Consultations with multinational<br />
customers, global brands<br />
•Landell Mills study<br />
•Updates on specific segments
Output: priority list<br />
1. Body <strong>com</strong>position<br />
2. Weight management<br />
3. Cardiovascular health<br />
4. Immunity<br />
Not mutually exclusive
What type of claim<br />
The “weight of evidence,” the<br />
science will tell<br />
On-going regulatory changes: FDA<br />
“softens” requirements
How much will it cost<br />
Create a model that integrates all<br />
stakeholders, including<br />
customers<br />
3-year “business plan” in<br />
development<br />
• Initiative focuses on conducting<br />
clinical trials<br />
• Low overhead, cost-efficient model
How will the industry benefit<br />
First coordinated effort against soy<br />
Focus on non-proprietary, valueadded<br />
products<br />
Will support expanding the pie into<br />
new segments
How will the industry benefit<br />
Ingredients:<br />
Consumer benefit vs. soy proteins<br />
Create new applications, new<br />
segments<br />
Other dairy products:<br />
<strong>Whey</strong> is unique to dairy, and found in<br />
milk, yogurt, ice cream (more unique than<br />
calcium)
<strong>US</strong> <strong>Whey</strong> <strong>Protein</strong> <strong>Research</strong> <strong>Consortium</strong><br />
Who are the investors Who can join<br />
• Suppliers of <strong>US</strong> whey proteins (coops,<br />
processors)<br />
• Other domestic associations<br />
• Customers, multinationals
<strong>US</strong> <strong>Whey</strong> <strong>Protein</strong> <strong>Research</strong> <strong>Consortium</strong><br />
Benefits of investment:<br />
• Help shape the strategy, integrate with<br />
your own business strategy<br />
• Get your product included in trials<br />
• Advance notice of results<br />
• Ownership of findings<br />
• Interact with global customers
Next steps<br />
Initiate first clinical trial<br />
Funding of initiative<br />
On-going consultation<br />
with global partners
Questions<br />
Thank you
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