How to Using Facebook Advertising for Lead Generation
How to Using Facebook Advertising for Lead Generation
How to Using Facebook Advertising for Lead Generation
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28 <strong>How</strong> <strong>to</strong> Create Killer FaCebooK ads<br />
how <strong>to</strong> Create Killer FaCebooK ads<br />
29<br />
CHAPTER 4<br />
FACEBOOK AD<br />
SPLIT-TESTING<br />
ExPLAINED<br />
“<br />
It’s <strong>to</strong>ugh <strong>to</strong> nail down a<br />
successful strategy unless you<br />
do some testing.<br />
”<br />
while in this ebook we share some marketing best<br />
practices <strong>for</strong> advertising on <strong>Facebook</strong>, it’s <strong>to</strong>ugh <strong>to</strong> nail<br />
down a successful strategy unless you do some testing.<br />
your target audience will differ from the <strong>Facebook</strong><br />
communities other companies are focused on. that<br />
means you will need <strong>to</strong> take the insights you have<br />
collected about your market and experiment with your<br />
messaging on <strong>Facebook</strong>. In this chapter, we’ll cover how<br />
you can get started with split-testing.<br />
In the <strong>Facebook</strong> Ads Manager, you arrange your ads in<strong>to</strong> campaigns. A campaign is a<br />
group of similar ads with the same purpose, but that have slight variations. <strong>to</strong> optimize<br />
your <strong>Facebook</strong> ads and get the best return on your investment, you must split-test your<br />
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