How to Using Facebook Advertising for Lead Generation
How to Using Facebook Advertising for Lead Generation
How to Using Facebook Advertising for Lead Generation
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
42 <strong>How</strong> <strong>to</strong> Create Killer FaCebooK ads<br />
how <strong>to</strong> Create Killer FaCebooK ads<br />
43<br />
CHAPTER 6<br />
wHO SHOULD<br />
YOU TARGET?<br />
You won’t get a lot of clicks<br />
with a very narrow target.<br />
Share This Ebook! Share This Ebook!<br />
www.HUBSpot.coM www.HUBSpot.coM<br />
“<br />
targeting will determine the price <strong>for</strong><br />
your ad as well as who is eligible <strong>to</strong><br />
see your ad, shown in the estimated<br />
Reach box on the right. As you narrow<br />
your audience with the targeting, the<br />
estimated Reach will be updated.<br />
I don’t recommend narrowing your<br />
target below 20,000 (unless you have<br />
a special circumstance) because you<br />
are rewarded by <strong>Facebook</strong> with cheaper<br />
clicks when you get more clicks on your<br />
ad. you won’t get a lot of clicks with a<br />
very narrow target.<br />
”