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70 Chapter 4 Mobile Marketing<br />

• New-store opening<br />

• Limited-time special<br />

• Birthday video<br />

• Super-client testimonial<br />

The sky is the limit when it comes to video. Keep the videos<br />

short, inoffensive, amusing, content-rich, and worthwhile.<br />

Don’t simply send videos for the sake of sending videos.<br />

Interaction<br />

As with SMS, you can get some fun interaction going with<br />

MMS. Allow people to send in videos they took with their<br />

phones. Turn a simple campaign into a contest and give<br />

away some cool prizes. Invite customers to give video testimonials<br />

about what it’s like working with you or using your<br />

products. Have people send in video questions to be posted<br />

on your site, and answer them live. Keeping the interaction<br />

flowing will keep the dollars coming in!<br />

Audio Clips<br />

We love video, but we also really love audio, because we’re<br />

able to multitask while listening. It’s much more challenging<br />

to multitask while watching a video. The audio clips can be<br />

informational, talking about specials, saying thank you,<br />

sending a birthday or holiday greeting, telling people where<br />

you are (a cool trip or great conference), and so on. It can be<br />

pretty much about anything you want.<br />

How-To Information<br />

Wouldn’t it be great to get a short video or audio on how to<br />

use what you just purchased? This goes across all the different<br />

markets, from consumer goods to electronics to consumables<br />

and so much more. You walk into the store and pick<br />

up four high-end steaks, and two minutes later, you get an

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