Untitled - HubSpot
Untitled - HubSpot
Untitled - HubSpot
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70 Chapter 4 Mobile Marketing<br />
• New-store opening<br />
• Limited-time special<br />
• Birthday video<br />
• Super-client testimonial<br />
The sky is the limit when it comes to video. Keep the videos<br />
short, inoffensive, amusing, content-rich, and worthwhile.<br />
Don’t simply send videos for the sake of sending videos.<br />
Interaction<br />
As with SMS, you can get some fun interaction going with<br />
MMS. Allow people to send in videos they took with their<br />
phones. Turn a simple campaign into a contest and give<br />
away some cool prizes. Invite customers to give video testimonials<br />
about what it’s like working with you or using your<br />
products. Have people send in video questions to be posted<br />
on your site, and answer them live. Keeping the interaction<br />
flowing will keep the dollars coming in!<br />
Audio Clips<br />
We love video, but we also really love audio, because we’re<br />
able to multitask while listening. It’s much more challenging<br />
to multitask while watching a video. The audio clips can be<br />
informational, talking about specials, saying thank you,<br />
sending a birthday or holiday greeting, telling people where<br />
you are (a cool trip or great conference), and so on. It can be<br />
pretty much about anything you want.<br />
How-To Information<br />
Wouldn’t it be great to get a short video or audio on how to<br />
use what you just purchased? This goes across all the different<br />
markets, from consumer goods to electronics to consumables<br />
and so much more. You walk into the store and pick<br />
up four high-end steaks, and two minutes later, you get an