Untitled - HubSpot
Untitled - HubSpot
Untitled - HubSpot
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MMS message with instructions on the best way to prepare<br />
your dinner, and even suggested sides or wine. How-to information<br />
is very well received in the marketplace. It makes for<br />
better customer relations as well as a solid opportunity for<br />
potential additional purchases.<br />
Freebies<br />
Who doesn’t love a good freebie? You can send free applications,<br />
pictures, videos, audios—anything of value.<br />
To Do<br />
How to Get Started Sending MMS Messages:<br />
Step 1: Leverage MMS.<br />
The solution you are leveraging for SMS marketing<br />
should also have the capability to send MMS messages.<br />
If not, here are a few companies that specialize in sending<br />
MMS messages:<br />
• www.trumpia.com<br />
• www.InteractMobile.com<br />
• www.Velti.com<br />
• www.BluefishMobile.com<br />
How to Implement Mobile Marketing 71<br />
Step 2: Tailor your content and approach.<br />
Look at your objective to decide which type of content<br />
to send and which approach to take. Whether the<br />
objective is branding, selling something, reminding consumers<br />
of an event or a promotion, or just providing<br />
information, the medium needs to be tailored.<br />
Step 3: Send the multimedia content.<br />
We have had the best success with the following:<br />
• Videos: Under 30 seconds; keep them fun and<br />
engaging.
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