Untitled - HubSpot
Untitled - HubSpot
Untitled - HubSpot
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50 Chapter 4 Mobile Marketing<br />
When it comes down to it, MMS is simply an extension of<br />
SMS. All phones that have a color screen have the capability<br />
to send and receive MMS messages.<br />
There are various cool marketing uses for MMS. One example<br />
is at the House of Blues. The brand allows visitors to<br />
send their mobile photos to the LED board, located live, and<br />
then House of Blues staffers blog about the various images<br />
online.<br />
MMS marketing can help in all areas, from increasing brand<br />
recognition to more sales, deeper interactivity, and increasing<br />
event attendance.<br />
I recently sent out a short 20-second MMS to my list of<br />
24,000 mobile numbers asking them to comment on my<br />
tweet. The result: 4,252 responses and more than 25,000<br />
retweets! Another example was The Investors Edge<br />
University sending an MMS message to remind people to<br />
attend their webinar. The result: 60% more people attended<br />
live than ever before!<br />
In-Game Mobile Marketing<br />
Mobile users are starting to play video games across their<br />
phones in real time with other users. This is similar to people<br />
being able to play games against each other using a<br />
video game system like PlayStation or Xbox. Gamers are<br />
finding an increasing number of sponsored ads across some<br />
of these games produced for mobile devices. If your target<br />
audience might be playing games, find the various games<br />
they frequent and contact the advertising department to see<br />
what the different rates are. In a perfect world, you will pay<br />
only for clicks on your ad rather than a flat rate.<br />
Mobile Web Marketing<br />
The standard term mobile Web marketing, in this instance,<br />
refers to placing ads on the mobile Web, very similar to the