SAMSUNG - ECS Holdings Limited

ECS Offices:
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Beijing
Chengdu
Guangzhou
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MITA(P) 355/07/2004 ISSUE NINE 2007 www.ecs.com.sg
SAMSUNG
Faster, Better, Stronger
Market Value:
HP’s channel
strategy for 2007
Shanghai
Shengyang
Shenzhen
Wuhan
Xi’an
Special Edition:
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INDONESIA
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MALAYSIA
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SINGAPORE
PHILIPPINES
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ecs post issue nine
Note from Jansen Ek,
Group Chief Operating Officer,
ECS Holding Limited
Faster, Better, Stronger
Communicating is about to get faster and sexier in Singapore.
With the advent of the IDA’s island-wide WiMAX initiative, you
can be sure that mobile communication products will be hot.
On this note, I am proud to announce that ECS Singapore is
now the official distributor for Samsung’s SGH-i600 mobile
broadband smartphone. This phone really sets the new
standard with its small form factor and smart design, combined
with HSDPA and Wi-Fi—it is the ultimate smartphone with
immediate email and messaging services.
Just a little larger than a business card, The SGH-i600 offers
connectivity with both Wi-Fi and HSDPA features. A HSDPA or
High-Speed Downlink Packet Access, commonly known as 3.5generation,
transmits data up to six times faster than 3G UMTS technology.
Running on the Windows Mobile 5.0 Operating System, the Samsung Ultra Messaging
i600 is equipped with MS Direct Push Technology that instantly updates email,
calendar, contacts and tasks on Office Outlook. You can also retrieve information
on the move, as the smartphone supports RSS feeds as well as pod-casting, which
allows access to a wealth of information on the latest news on various topics such as
current affairs, travel and health.
The Samsung Ultra Messaging i600 is also equipped with the Piscel Viewer, which
supports MS Word, Excel and PowerPoint formats as well as PDF and various image
formats. One-click access to email attachments enables busy executives on the go to
easily view documents, presentations and spreadsheets.
At play, the powerful multimedia features such as Bluetooth Stereo Music Profile and
Windows Media Player 10 let you enjoy crisp and clear music quality and view videos
on a 2.3” 65K colour QVGA TFT-LCD screen. An external memory slot that supports
up to 2GB MicroSD further allows seamless content streaming of videos. You can also
enjoy other multimedia features, including a 1.3 Megapixel camera with autofocus and
a VGA camera for video telephony.
We have faster products; now we have better support—read our exclusive interview
with Ng Tian Chong, Vice President and General Manager of HP’s Solution Partners
Organization (SPO), Asia Pacific and Japan—on how HP is ramping up their channel
programmes to better support its partners.
Finally in this issue, we get up close with Indonesia and learn from Ivan
Tjahjadi, President of ECS Indonesia, on the plans to build a faster, better and
stronger business.
ECS Post is published quarterly by ECS Holdings Limited
Blk 19, Kallang Avenue, #06-151, Singapore 339410, Tel: 65 6299-9433
All materials printed in ECS Post are protected under the Copyright Act. Comments
published in this journal represent views from the editorial team and individual
contributors but not necessarily the views of ECS Holdings Ltd.
You can also refer to our newly revamped website at www.ecs.com.sg for a soft copy
of ECS Post and to keep updated on company announcements.
Editor/Publisher
Sharon Boh-Friberg (sharon.bohfriberg@ecs.com.sg)
To subscribe or advertise in ECS Post, please contact the publisher.
Write in
to win
Answer the following questions
and be one of the lucky five
to win a Skype Phone Mouse
1. ECS has reported a record-high PATMI
or net profit attributable to equity holders
of $20.1 million, an increase of ____%
compared to the S$17.3 million achieved
in FY 2005.
2. ECS has forged many significant
distribution agreements in 2006 to tap
high growth markets and segments such
as with ____ and _______to tap SMB
storage and IP telephony respectively.
3. ECS Indonesia currently has a network of
_________ resellers.
Name:
IC no.:
Company:
Designation:
Email:
Contact No:
Only correct and complete entries will be accepted.
One entry per person only.
Email your entry to ecspostquiz@ecs.com.sg
Your entry must be received before 31 May 2007.
Previous
1. ECS’ Q3 performance has been described as sterling.
In fact, the quarter result marks the _______________
consecutive quarter that net profit growth has outpaced
revenue growth.
Ans: Seventh
2. During the last quarter, our accessories retail business
continued to grow with the opening of the first and
second shops in Marina Square and Plaza Singapura.
Our third shop at IMM will open in 4Q and will be named
______________.
Ans: Apple Centre
3. ECS’ retail business has introduced a privilege card
that offers card holders exclusive discount and offers.
This card is called the _____________ Privilege Card.
Ans: Pacific City
Thank you for the overwhelming response.
Congratulations to the following winners:
1. Ng Eng Siong, Agri-Food & Veterinary Authority of Singapore,
Head Factory Licensing Section
2. Lim Chin Han, Singapore Cord Blood Bank, Quality Manager
3. Ng Wee Hiang Jason, STATSChipPac Pte Ltd, Test Product
4. Quek Nam Kee, NTUC Income, Insurance Adviser
5. Wu Jiale, BGP Geoexplorer Pte Ltd, Accountant

By Tay Eng Hoe,
Group CEO, ECS Holdings Limited
Buoyed by robust performance in higher-margin businesses,
improved operational and working capital management
efficiencies, we have reported a record-high PATMI or net
profit attributable to equity holders of S$20.1 million, an
increase of 15.8% compared to the S$17.3 million achieved
in FY 2005.
Internally as we continued to focus on operational and
financial efficiencies, operating profit jumped 28.6% to
S$38.4 million in FY 2006 from S$29.9 million a year ago
and exceeded management’s expectations.
Geographically, China (North Asia) continued to deliver strong
growth in profitability and this is important to us. In China, we
enjoy an enviable position as the number two ICT distributor,
having recently revamped our product mix from high-volume,
thin-margin distribution to higher-margin enterprise systems
in line with the demand environment in that country.
At the same time, Southeast Asia also reported sharp
growth driven mainly by the pent-up ICT demand in emerging
economies.
As the outlook for the Asia Pacific ICT industry continues to
remain bullish, I am confident of our position as a preferred
strategic partner to any global premium ICT player intent on
tapping this region’s growth and in particular of China. Hence
in 2007, we intend to expand our local footprint therein.
Based on the aforementioned full year results, I believe
that we have put in place a firm foundation based on solid
business fundamentals. And we will continue to build on it
for sustained future growth.
ECS from the top
A Firm Foundation
For Sustained Future Growth
I am thrilled to say that we have delivered on our promises and we have delivered
well. Our strong results in 2006 underscore the effectiveness of our margin
enhancement strategy. So with revenue growth still as an important, secondary
priority, throughout the past year, we have been concentrating on raising operating
margins. Consequently our performance in 2006 reflects the dedicated commitment
of our group’s management and staff to our multi-tiered programme that repositions
country-specific business thrusts and maximises leverage on local market trends.
Against this backdrop, we have a commendable set of financial results with all three
business segments – distribution, enterprise systems and IT services demonstrating
double-digit PBIT (net profit before interest & tax) growth.
Record $20.1 million net
profit in 2006 as margin
enhancement strategy
starts to pay off
We are ready to jumpstart our expansion into high-growth
market segments. Towards this end, we have been exploring
M&A initiatives in the past year and we are actively engaged
in discussions with potential partners in the region, especially
in Vietnam and India. At the same time, we will continue to
build on our strength as a leading regional ICT distributor and
towards this, we have forged many significant distribution
agreements in 2006 such as with EMC and Avaya to tap
the high growth SMB storage and IP telephony market
segments respectively.
Our plan for sustained future growth also includes our recent
pilot ventures into IT-related accessories and selective
retailing in Singapore in the second half of 2006 when we set
up three initial experimental shops in Marina Square, Plaza
Singapore and IMM.
In 2007, we intend to build on this initial momentum
and will continue to explore business opportunities in IT
accessories and IT retail businesses to complement our
distribution partners.
In sum, 2006 has indeed been a fruitful year for us and I am
optimistic that 2007 will be even better when we enter another
phase in our evolution as a leading ICT player in the region.
Once again, I would like to thank our staff and management
for their single-minded focus and hard work as well as our
vendors, partners, customers and shareholders for their
continued support that has determined ECS’ success.
ecs post issue nine
ecs post issue nine

market value
Q: What were the most memorable milestones for SPO in 2006?
A: The most significant milestone for SPO was the
specialization of the sales force. As you know, HP has a
very broad portfolio of products and our channel team is
a horizontal organization representing the PCs, servers,
storage products, printers, and handheld PCs, etc. This
specialization drive was a great momentous task for us.
Today, we have achieved close to 100 percent of our
channel sales reps that manage end-user facing type of
resellers. This means that we have reps that are IPG (Inkjet
Products Group)-specialized; PSG (Personal Systems
Group)-specialized; or even enterprise products-specialized.
In support, we give them specialized training, to improve
the knowledge and skill-sets in their category of products.
HP is very serious about this, and we have invested a lot
of time and resources to identify the right profile of our
reps for specialization, before sending them for specialized
training and certification. In addition, HP has built-up the
appropriate eco-system to support the reps.
Q: Are you seeing any impact of the new initiatives?
A: We are currently into the first quarter of our fiscal year,
so it is still early days, but we are already seeing signs of
better traction across the internal mechanisms and with our
partners. The relationship between the various HP business
units and their channels has benefited from improved and
tighter communication and interaction all around. The
feedback from our regional partners is that our reps are
more knowledgeable, able to take the conversation deeper
than previous times. For example, when the rep is talking
to the partners about enterprise products and the subject of
blade servers comes up. In the past, the conversation stops
there as the rep will say “I will find out from my experts
and get back to you.” Now, the rep will be able to bring the
conversation 2 or 3 levels deeper and even get the right
pricing information for the partners.
ecs post issue nine
HP is the largest channel player
globally with its channel business
accounting for more than two thirds
of its total business.
ECS Post recently caught up with Ng Tian Chong, Vice President and
General Manager of HP’s Solution Partners Organization (SPO), Asia
Pacific and Japan to gain some insights into HP’s strategy for 2007.
Q: What about your competition?
A: A lot of our competitors can be considered specialized
already. In fact, HP is now unique with the range of products
and services portfolio. For example, IBM has sold off its PC
business so they are about servers, storage and software.
With Dell, it is the PC; with Canon, Epson, Lexmark, it is
printers and with EMC, it is about storage. This is why it is
important for us to compete well and offer better solutions
moving ahead.
Q: What will be the focus for SPO in 2007?
A: For HP, we have identified the mid-market space as our
focus. By this, I mean the 100-999 staff companies. This
segment has huge potential for all of HP’s products but it
is also a difficult segment as we are talking about microverticals
and verticals where the customers are working in
different groupings, depending on how you look at it. So in
approaching this group, we have to organize our assets and
knowledge such that we can cover this large space in the
most efficient manner. So what we have done in 2006 is to
prepare the foundation for this market segment.
The first thing that we had to do is to understand the customer’s
market segment, how they organize themselves into different
verticals. In short, they have scale. We need to know their
characteristics, how they group themselves and what are the
IT requirements they need in the different groups.
We have worked with our various business units to identify
and understand the top verticals on a country level. As
mentioned earlier, we have also re-organized our channel
team and the key for me is to have a channel map of partners
on a country level. With this, I know which partners are
certified and the various vertical and horizontal solutions
that they carry.
continue on page 8

Lim Tow Cheng
Senior Vice President,
Business Development, ECS Holdings Limited
With more than 20 years in trade and IT senior management, Mr. Lim has a well-established
track record of successful revenue growth and corporate expansion across this region.
He was most recently with Western Digital as Director for South Asia. Previously, Mr.
Lim was the CEO of Digiland International Limited where he helped to nurture the
Singapore-based firm to a S$1 billion MNC with 12 subsidiaries in 10 countries across
Asia Pacific. Prior to joining Digiland, Mr. Lim held a number of senior management
positions in Singapore’s Trade Development Board (now known as IE Singapore).
We interview Mr. Lim to share some insights on his
work at ECS.
Q: Could you briefly describe your role at ECS?
A: My key responsibilities are to identify and develop new
business opportunities, drive geographical expansion of the
group and assist in managing the subsidiaries.
Q: How have your experiences helped you in your job?
A: When I was with STDB, I gave advice to local businesses
that were looking to invest overseas. Hence, I have much
exposure to the international business, particularly the
different Asian cultures and the peculiarities of doing
business in Asia. In addition, I have spent many years
setting up many overseas operations across the Asia
Pacific. In short, I am able to provide ECS with a broader
perspective on issues; and at the same time, understand
the intricacies of operating businesses in Asia Pacific.
Q: Are the any particular countries that you are focusing on?
A: As you know, ECS is always focused on growing the
business in Asia Pacific and my job is to look for viable
business opportunities for further expansion. In this respect,
my initial focus is to build up the business in Indonesia and
the Philippines.
Q: How has ECS performed in these countries?
A: In Indonesia, we have already streamlined the operations
and also established the JV in the Philippines. To move
ahead, we have begun to lay stable infrastructure in these
countries and a new ERP system in place. The next step is
to grow new businesses and acquire new brands.
Q: What kind of challenges do you face in your job?
A: Part of my responsibilities is to ensure that the operations
in the various countries run efficiently. The challenge has
always been to manage the different expectations of
companies and people from different cultures and values
and to work out a transition that leads to a standard of
operations that ECS is known for in the market.
in profile
“ECS is successful because
the key managers – the
CEO level as well as the
second rung managers are
the best-of-breed in the
industry, visionary and
highly committed.”
Q: ECS has been doing great work in the various countries. What
do you see as the success factors?
A: The distribution business is a detailed business. As such,
you need quality people who understand the business,
people who have attention to details as we are dealing
with large volumes—we need to stay on top of things like
inventory, receivables, working capital, etc.
You can always build the infrastructure, and you can always
find the money. However, finding the right people to run the
business with similar vision is the most challenging. In this
respect, ECS is successful because the key managers – the
CEO level as well as the second rung managers are the bestof-breed
in the industry, visionary and highly committed.
Q: What do you look for in a potential business partner?
A: As you know, ECS follows a joint-venture strategy in the
overseas market, and it is extremely difficult to transplant
everything from Singapore. As such, we look for partners
with talented people; established infrastructure and proven
track record. And we help to improve them to a level that
is consistent with our Group. This has been a successful
approach that translates to faster and better business
traction for ECS.
ecs post issue nine
ecs post issue nine

INDONESIA
ecs post issue nine
inside ECS
The Chequered Flag
Themed on the Formula 1 concept,
the ECS Technology Partners Night
was held on December 21, 2006 as an
appreciation to Cisco partners. ECS,
the Cisco Authorized Distributor was
given the honour of hosting the event
which saw more than 200 attendees
from 70 companies.
In addition, ECS Technology
was awarded as the Top Partner
in Indonesia, for the following
categories :
THAILAND
ECS Team with F1 concept.
New virtual signing
ECS The Best Partner System Integrator
Based on revenue 2006
• PT. Hewlett Packard Berca Servisindo
ECS The Best Partner Based on Revenue
2006:
1. PT. Mitra Integrasi Informatika
2. PT. Esa Mandiri Teknologi
3. PT. Intikom Berlian Mustika
4. PT. Signet Pratama
5. PT. Prima Interasi Network
ECS The Best Partner 2006 based on retail
and potential growth 2006:
1. Multi Kharisma
2. PT. Tri Indonusa Surya
3. PT. Microreksa Infonet
4. PT. Prodata Sistem Teknologi
ECS Thailand has signed up VMware, the global leader in virtual
infrastructure software for industry-standard systems. Already known for
its virtual products on the workstation and server fronts, VMware made
headlines back in 2003 for its foray into virtual infrastructure. The company
has since extended the solution to the enterprise and its latest solution is
the VMware Infrastructure 3, the industry’s first complete infrastructure
virtualization suite to deliver comprehensive virtualization, management,
resource optimization, application availability and operational automation
capabilities in an integrated offering.
PHILIPPINES
Well Done!
Kudos to Philippines team for having garnered accolades from HP for
outstanding performance in 2006. ECS Philippines has won awards for
the following:
• HP ISS Wholesaler of the Year
• HP ASP Service Center of the Year
ECSM Annua
ECS Malaysia held its Annual Dinner &
Dance 2007 at Sunway Lagoon Resort
Hotel in January. The theme for this
event was BOOGIE WOOGIE – GROOVE
to the 70’s and all had to dress to that
theme (see pictures). More than 180
attended the event, including honored
guests from HP, Microsoft, Apple,
Samsung, Lenovo, Canon, Epson,
Linksys, Symantec Adobe, Huawei,
Printronix, Cisco, SUN,IBM Software,
Lexmark, Juniper, Panduit, RedHat,
Motorola, BEA and Attachmate. It was
definitely a fun and memorable night
for all the ECS staff and guests.
Winners of Best Dress / ECS Idol
- Men and Ladies Top Winners
(From left : Mr Jansen, Mr TF Chong (MD of
Mr Foo (MD of ECS Malaysia), Mr CP Loo (Co
Malaysia), Mr JH Soong (Executive Director o
(Asia South Channel Director for SUN) & Mr
Director of Cisco Malaysia)

l D&D
HP Malaysia),
untry Sales Director of Sun
f ECS Malaysia), Mr Edwin Yeo
Avinash Gowda (Channel Sales
Jansek Ek, COO
with Best Dressed Winners
Best Dress contest
- Ladies Session
SINGAPORE
New additions to portfolio
In this quarter, ECS Singapore has
added new products to its enterprise
portfolio. The company has signed
up Quantum; Plasmon; and D-Link.
Quantum is known for its storage
solutions ranging from software,
storage media, removable drives,
tape drives, autoloaders, diskbased
backups, and tape libraries.
In addition, the completion of its
recent ADIC acquisition establishes
Quantum as the leading global
storage company specializing in
backup, recovery and archive.
Plasmon develops and manufactures
UDO (Ultra Density Optical) drives,
media and optical libraries for secure
data archives and Raidtec Solutions
CHINA
Gearing up for 2007
ECS China recently held its 2007
kick-off meeting in Beijing. Chairman
Liuwei and CEO Foong shared their
vision for achieving “steadiness”,
“reformation”, “innovation”
and “excellence”. The team also
formulated goals and strategies
for 2007.
inside ECS
RAID controllers and network
storage systems for resilient, highperformance
primary storage.
Based on ultra density, blue laser
technology, UDO meets the media
longevity and data compliance
requirements of demanding data
archive environments for small and
large corporations and government
agencies.
Having celebrated its 20-year
anniversary last year, D-Link is known
for its networking solutions. Its
drive to provide high-performance,
standard-based technology that
delivers advanced features with
affordable pricing, will provide ECS
with new ammunition for the SMB
market front.
The kick-off meeting was followed
by the Spring Festival celebrations
in February where all the staff
toasted to a Happy and Prosperous
New Year ahead.
ecs post issue nine

market value
continued from page 4
This is very important as when HP begins the “attack”
on this segment, our various business units are going to
deploy customer-facing reps, launching demand-generation
activities like road-shows and seminars, bring together
ISVs who carry different solutions. HP SPO will ensure that
these leads generated will be passed on to the right
partner to follow-up. So it is all about getting the channel
eco-system ready.
I am very proud to say that HP is the largest IT vendor with
a very strong set of managed, final-tier partners whom we
are confident to be number 1 in their space, These are bestof-breed
partners. To a certain extent, we also extend the
specialization to the partners, which we call “elite” partners.
For example, we have the elite blade partners (who are top
resellers of our blade server products) and the elite storage
partners, or elite IPG partners for printers. The idea is to
have very strong closed-loop marketing and management
sales cycles so that the leads generated are passed on to
the right partners, especially the “Elite” partners to close
the deals.
Besides the best-in-class final tier resellers, HP also has the
best distributors in the industry, like ECS. We look forward
to further improving our supply chain efficiencies with our
distributors and work on programs to help us reach deeper
and wider into the AP markets.
Moreover, we will continue our “attached up-sell and
cross-sell” strategy from 2006. The reason for this is that
it benefits HP as well as the partners. From the partner’s
perspective, if we get the right type accessories, options
and the right programs in place to stimulate the up-sell and
cross-sell, they get the opportunity to increase their margins
by selling the more profitable products. HP certainly has
the right infrastructure to support this and for our PSG and
IPG business, this strategy will continue to be important
for 2007. For example, ECS has helped HP a lot here. We
have come up with various programs to ensure that from a
distributor perspective, we can help drive and influence the
final-tier to sell more of our accessories and options.
Q: Do you see any changes in the business climate for
Asia Pacific, and if you could use some of the countries as
examples?
A: Generally, this has remained unchanged. The twin engines
of growth—India and China—are still on everyone’s radar.
They continue to have very strong double digit growth in
the channel business. The approach is now to venture from
the larger cities into what we call tier-5 and tier-6 cities.
ecs post issue nine
Within the Southeast Asia region, the mainstream countries
will continue to offer fairly healthy single digit growth.
However, the real opportunity I see is the Indo-China
market: Vietnam, Sri Lanka, Pakistan, and Bangladesh for
example.
For the mainstream markets, government policies will
certainly help, but this can only go so far in terms of the big
picture. These are “boosters” to the market but in terms of
organic growth, the areas to watch for are India and China.
Q: For the more mature markets, what would you advise the
resellers to do in order to improve customer satisfaction?
A: I think the reseller has several things to balance. They
have to understand their customer and segment trends in
their countries and identify the growth triggers. They need
to be linked to the right solutions and services and offer
the right portfolio to latch on to the growth opportunities.
For the larger countries, the reseller has to think about
geographical expansion as well. Yet, the reseller has to keep
an eye on the IT business, their cost structure, business
models in order to remain competitive.
Q: Are there any new initiatives to foster better communication
with your partners?
A: Our partners interface with HP via our Partner Portal.
We understand the importance of this and have invested a
lot to improve and enhance the Partner Portal experience.
What we have done is to put a lot of relevant materials
on the portal for all our partners, like HP rebate programs
and a weekly update ensures that our partners can access
their score card, like a speedometer to see how fast they
are driving relative to the target. These updates include
resources like technical materials, new product information,
pricing information, etc.
These tie into our specialization initiatives whereby our
partners can now be more productive. More information
is available to them on-line so that they can access them
faster than before.
In March, we are re-launching our loyalty program. Formerly
known as E-Points, the new and improved version will be
called HP AchievePlus Programme. Here, our partners will
get more opportunities to accrue points for selling “sweetspot”
products, “cross-sell/up-sell” attached products, etc.
In addition, a partner who specializes in mid-markets who
achieves training certification will accrue points as well. This
is certainly a more exciting rewards program overall.

Interview
with Ivan Tjahjadi,
President, ECS Indonesia
country focus: indonesia
Q: What factors would you attribute to the success of ECS
in Indonesia?
A: Our extensive network of 1,600 partners and resellers is
one of the leading contributors to our success. In addition,
the strong and long-term relationship we have with the
leading IT vendors - providing us with a comprehensive
range of products from consumer electronics to enterprise
IT, and thus enabling us to penetrate the market deeper
and wider than our competitors.
Not to mention our dedicated team of highly experienced
and competent staff. Most of whom have been with
company for more than 10 years. Our finance team
has also contributed significantly by providing valuable
support to our resellers.
Q: What is the goal of the company in Indonesia?
A: Our current goal is to achieve sustainable profitability
and growth. In the growth area, we are going to focus
and accelerate our expansion plans by adding more
branches and continue looking for more products and
new market segments.
Q: How different is ECS from other IT distribution firms in
Indonesia?
A: First of all, we have dedicated and committed people who
are passionate about the business. Their professionalism
really sets the industry benchmark.
ECS is also different from the competition by the fact that
we are the leading IT distribution firm in Indonesia and a
leading regional player – making us the preferred partner
as we are able to support our resellers better with a wider
range of products and services.
Q: What new technology will be important for Indonesia?
A: The potential growth segments in Indonesia are 3G
technology and broadband. Today many new products
already support 3G and Wireless, and this will also create
new opportunities for content providers and application
developers.
In terms of infrastructure, we are seeing a lot of roll-outs
in broadband technologies like ADSL and leased-lines.
However, the challenge for the Indonesian government
is the cost of the infrastructure. Then again, these are
early days for broadband, but like telecommunications,
the potential is there when you consider the number of
islands that we have.
ecs post issue nine
ecs post issue nine

country focus: indonesia
Insider Talk Johan Yanto, Sri Setyawati, Catharine Burchan & Mirna Biere
Finance Director Johan
Yanto has been with
ECS for 7 months.
I enjoy working at ECS
because the company
offers several technical
environments and domains
of knowledge.
In my job, I get questions of
a very diverse nature. I’m
learning new things every
day. This is important to
me as I think I would get
bored if I am not constantly
challenged.
Another “plus” factor is
that I have the opportunity
to work in a great team.
They are extremely
knowledgeable, and I’ve
learned a lot from them.
ECS is a dynamic company
that gives the employees a
lot of opportunities to grow.
From a business standpoint,
I’d like to see less emphasis
on volume (revenue) and
focus on higher margins.
10 ecs post issue nine
With more 14 years
experience behind her,
Sri Setyawati is the
Consumer Director,
Consumer division/
Business Group for
ECS Indonesia
ECS has a great working
environment. I’m grateful
to have a good team
here and the full support
from my colleagues and
management.
The management is
always supportive and
encouraging us to excel
in whatever we do.
Prior to joining the
ECS family, I was with
Harrisma—one of the
biggest distributors in
Indonesia. Since the jointventure,
we are now known
as ECS Indo and I’m proud
to be part of ECS team. We
have the opportunity to
learn from other countries
such Singapore and
Thailand, especially in the
area of business strategies
and operational efficiency.
For example, ECS has
developed a new IT system
to streamline our sales
processes by optimizing
technology. This has made
us more efficient and faster
in reporting both to resellers
and vendors than our
competitors.
Catharine Burchan,
Business Manager, has
been with ECS Indo for
the past 3 years.
I enjoy working at ECS
as the environment has
a “family culture” which
makes me feel at home.
As a result, I know my team
very well and our teamwork
is very strong. My proudest
moment was when we
finally over-achieved our
Microsoft target. This was
momentous as we had been
on par with our nearest
competitor for the past 7
years, and we have finally
beaten them!
I am proud to be an ECS
employee, and looking
forward to improve my
skills and knowledge.
In ECS, the emphasis is on
teamwork, which makes
it an enjoyable working
environment. Moreover,
we have easy access to
the management team,
hence we are able to solve
problems and nothing
becomes personal. The
proudest moment for me
was when one of
Thoroughly enjoying her
5 years’ stint with ECS
is Mirna Biere Marketing
Manager.
the vendors issued me
a challenge to create an
“appreciation night” event
better than theirs. Given a
similar budget, I was able
to pull it off and the vendor
conceded to me.
The incident has made me
more determined to excel
in my job. My challenge is
now to make ECS better
known in the market, and
focus on improving our
customer satisfaction.

Fast Facts
on ECS in Indonesia
Head Office :
Ruko Mangga Dua Square Blok E34-37
Jl. Gunung Sahari Raya No. 1
Jakarta Utara 14420, Indonesia
Telephone : +62.21-62312893, 62312895, 62312897
Yogyakarta Branch :
Jl. Cempaka 34B, Deresan
Yogyakarta 55281, Indonesia
Telephone : +62.274-563639
Surabaya Branch :
Ruko Sentra Fortuna Kav. 23
Jl. Jaksa Agung Suprapto no. 39-41
Surabaya 60272, Indonesia
Telephone : +62.31-5455701, 5456326, 5457268
180 employees as at 20 January, 2007
Senior management team for ECS in Indonesia:
• Ivan Tjahjadi, President, ECS Indonesia
• Nana Osay, Executive Director
• Tantri Bisono, Executive Director
• Johan Yanto, Finance Director
• Sri Setyawati, Consumer Director
• Setiawan Suryana, IT Director
• Catharine Burchan, Business Manager
• Erlanda, Finance Manager
• Mirna Biere, Marketing Manager
HISTORY AND MILESTONES:
2004
PT. Harrisma Agung Jaya (the “Joint Venture Partners”) formed a joint
venture company in Singapore called “ECS Indo Pte.Ltd” (ECS Indo);
a 60/40 joint venture between ECS Group and Harrisma respectively.
June 2004
ECS Indo has been appointed by Microsoft as its distributor in Indonesia
October-December 2005
ECS Indo appointed distributor for HP’s imaging and printing consumer
products and services.
January 2006
Announced a new branch in Yogyakarta
May 2006
ECS Indo appointed by Acer as its distributor in Indonesia for its PC and
server products.
January 2007
ECS Indo appointed by Autodesk as its distributor in Indonesia for
autocad products.
March 2007
ECS Indo moves to new building ( Mangga Dua Square )
AWARDS & ACCOLADES
Cisco Best Distributor 2005
HP Distributor of the Quarter – Best in Business Fundamentals
Q1 FY2006
HP Best Distributor for IPG All-in-One Printer 2006
HP Best Distributor for Supplies 2006
Cisco Best Distributor 2006
Vendors :
Acer, Apple, Autodesk, Borland, Cisco,
Hewlett-Packard, Microsoft, Sun Microsystems.
country focus: indonesia
Borland Technology 2006
(Cilantro Lounge)
Games on Indonesia
Independence Day 2006
Business Plan
Meeting 2006
(Mercure Hotel Jakarta)
Gathering 2004 (Carita)
Business Plan Meeting 2005
(Novotel Bogor)
HP Appreciation Night
2006 (SAND’s)
ECS-SUN Business Plan Meeting 2006 (Bali)
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