Vritaanta Volume 2 Issue 1 August 2015

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14 12Ground ZeroGround Zerofollowed by a vote of thanks on behalf of SIBM Puneby Mr. Bhattacharya, and felicitation of the batch of1990. After a bunch of non-stop group pictures thealumni were taken to Vashishtha for a fun filled interactivelunch with a lovely cake and a sumptuous mealto end the two - day event.They were called here to relive and refresh theirmemories, and they went back with many more inturn. With the hope of remaining in touch with theirlost buddies, or the prospect of new adventures, it wasan experience that each one of us passing out of ourcollege must experience in life. Because no matter howold we become, we’ll always be crazy when we meetour friends. They get the best of you, out of you!December 2014August 2015
15Ground Zero Zero13 13In the Spotlight!A tete-a-tete with some of our winners: — Samantak Bhadra and Subrajit Saha (MBA II Marketing),National Runners-Up Henkel Innovation Challenge;Aravind B, Nitin Nandan, Mahadevan S (MBA I) , Campus Finalists Xolo-Snapdeal Marketer of the YearHenkel AG & Company, KGaA throws upthe Henkel Innovation Challenge everyyear. In March 2015, two MBA II Marketingstudents, Samantak Bhadra andSubrajit Saha went on to become national runners upin the Henkel Innovation Challenge 8. We conductedand interview with them so they could share their experiencesand advice.How did it feel to be national runners up for theHenkel innovation Challenge?SB: The Henkel Innovation Challenge is not the usualinvite-only B-School competition. It is open to anybody,from engineering students to aspiring managersand that is why we weren’t expecting to make a markin the competition, and yet we did! We felt amazedand this feeling of ecstasy hasn’t died yet!SS: It feels awesome to be national runners up for theHenkel Innovation Challenge 8, to present in front ofindustry stalwarts. There were so many participantsand we were the runners-up. It felt amazing.What was your idea?SS: Our idea for the challenge was in the laundryspace, since Henkel is already a major player in thelaundry segment. We tried to identify a gap in themarket. So we have washing powders in the marketbut we identified that there were no products in thedrying space.SB: Hence we thought if we could come up with aninnovative product that quickly dries clothes it wouldbe something that would be very attractive to theconsumer. Right now there is just the dryer, whichtakes time. So we came up with a machine that, withthe help of a biodegradable product which we did alot of research, would instantly and automaticallyget your clothes clean and dry. We called it InstaDry.What was your strategy for the final round?SB: The first thing we did was ensured that our presentationwas minimalistic. There were very fewwords on each slide and there were cartoons andfunny quips to ensure people didn’t get bored.SS: We started the presentation with a role-play todemonstrate the product and catch attention.SB: So the role-play was a very 70s-80s sort of thing,where a mother finds out that her son is covered indirt and bloodstains and the boy is slowly dying andcrying out “Maaaaa, maaaaa”. Then the mum comesin slow motion and holds the son, and then InstaDryAugust 2015
Page 3: From the President’s Desk…It gi
Page 6 and 7: 2White CollarThe War Room by Mahind
Page 8 and 9: 4White CollarITC InterrobangInterro
Page 10 and 11: 6White CollarDifferent Strokes,Diff
Page 12 and 13: 8White CollarHuman Capital:Worth it
Page 14 and 15: 12 10Ground ZeroGround ZeroPune‖s
Page 16 and 17: 12Ground ZeroAfter a few days off t
Page 20 and 21: 16 12Ground ZeroGround Zerocomes in
Page 22 and 23: 18Pedagogylooks unbeatable. “Ek b
Page 24 and 25: 20PedagogyPrateek KakkarSahil Bhavn
Page 26 and 27: 22PedagogyAn article by Juhi Agrawa
Page 28 and 29: 24ZeitgeistDon‖t tell people your
Page 30 and 31: The sights and sounds of SIBM Pune

Vritaanta Volume 2 Issue 1 August 2015

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