MKT 578 Week 4 Ethical and Legal Issues Paper......
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<strong>MKT</strong> <strong>578</strong> <strong>Week</strong> 4 <strong>Ethical</strong> <strong>and</strong> <strong>Legal</strong> <strong>Issues</strong> <strong>Paper</strong><br />
<strong>MKT</strong> <strong>578</strong> <strong>Week</strong> 4 <strong>Ethical</strong> <strong>and</strong> <strong>Legal</strong> <strong>Issues</strong> <strong>Paper</strong><br />
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Use available outside research sources to select a company, organization, or government<br />
entity which has had to use public relations to address a serious problem or crisis that<br />
emerged unexpectedly. The events described should have occurred within the past 10 years.<br />
Identify two public relations messages <strong>and</strong> two public relations practices that were used to<br />
address the crisis.<br />
Write a paper of no more than 1,400 words evaluating the legality <strong>and</strong> ethicality of the public<br />
relations messages <strong>and</strong> practices that you identified.<br />
Critique the organization's public relations implementation <strong>and</strong> be sure to make<br />
recommendations regarding what, in your view, could have been done better.
Support your recommendations using information obtained from your required readings, as<br />
well as other organizations that could serve as benchmarks.<br />
Include at least three references, at least one of which must come from<br />
the University Library <strong>and</strong> one of which must be from the learning activities citing<br />
public relations theory.<br />
Format your paper consistent with APA guidelines.<br />
<strong>MKT</strong> <strong>578</strong> complete paper here <strong>MKT</strong> <strong>578</strong><br />
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<strong>Legal</strong> <strong>Issues</strong> <strong>Paper</strong>. The author is working in the field of education from last 5 years. This<br />
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Other topics in the class are as follows:<br />
<strong>MKT</strong> <strong>578</strong> Final Exam (Latest)<br />
<strong>MKT</strong> <strong>578</strong> <strong>Week</strong> 1 Video Reflection Assignment<br />
<strong>MKT</strong> <strong>578</strong> <strong>Week</strong> 2 Problem Framing <strong>Paper</strong><br />
<strong>MKT</strong> <strong>578</strong> <strong>Week</strong> 3 Public Relations Stakeholders <strong>Paper</strong><br />
<strong>MKT</strong> <strong>578</strong> <strong>Week</strong> 4 <strong>Ethical</strong> <strong>and</strong> <strong>Legal</strong> <strong>Issues</strong> <strong>Paper</strong><br />
<strong>MKT</strong> <strong>578</strong> <strong>Week</strong> 5 Public Relations Planning <strong>Paper</strong><br />
<strong>MKT</strong> <strong>578</strong> <strong>Week</strong> 6 Public Relations Plan<br />
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