VISHNU ERA 12
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
2<br />
THE<br />
A QUARTERLY NEWS PUBLICATION FROM SRI <strong>VISHNU</strong> EDUCATIONAL SOCIETY<br />
INTERVIEW<br />
Sri Hari Thalapalli, CEO, CallHealth<br />
Mr Hari Thalapalli is a multidisciplinary leader with close to three<br />
decades of experience in the Technology service space. Prior to<br />
joining CallHealth, Mr Hari was with Tech Mahindra, where he<br />
provided leadership to critical business process areas including<br />
business consulting, digital marketing, CRM, supply chain<br />
management, etc., with an annual revenue run-rate of<br />
approximately $300 million. In addition he provided leadership to<br />
the Global Marketing Function and was instrumental in Tech<br />
Mahindra's brand positioning over the last six years. His prior roles<br />
involved building robust HR practices, through which he helped<br />
raise the performance bar and to help the organization to scale new<br />
heights. He won many accolades, including the CPO of the Year<br />
Award from Bloomberg in 2010.<br />
To bring complete healthcare to the doorstep of the customers,<br />
CallHealth is building a new-age healthcare ecosystem and<br />
harnessing the collective knowledge and experience of its team,<br />
shares Hari Thalapalli, CEO, CallHealth with Team Vishnu Era<br />
comprising of Mr A L Kishore, Assoc Prof, BVRIT N, Mr Anuraag<br />
Kaushik & Mr Rakesh Kumar (ECE)<br />
Could you please tell us your journey from a Post Graduate student @<br />
Loyola College to Chief Marketing Officer (/Chief People Officer) at big<br />
Software Companies to CEO, CallHealth?<br />
To begin with, frankly, if I look back into my life, it was no different from<br />
any other normal guy. I come from a normal middle class family. I have<br />
had my own ups and downs, confused set of thoughts on what to<br />
study, where to study, etc.People around me say that I am a go-getter,<br />
but to be honest I don't plan anything precise. All I knew was whatever<br />
the job you are in, you have to succeed everyday. You can't be<br />
complacent just because you did well yesterday. 'Succeeding in job or<br />
life' should be an integral part of your life. I mean, you'll have to<br />
essentially succeed everyday at work. In order to do that we have to<br />
keep improving in whatever we do. That was one hard lesson I learnt<br />
from my life and I am continuing to do that.<br />
Life sometimes won't give you what you want. I wanted to pursue<br />
mass communication and I didn't get a chance to do it. But I got an<br />
opportunity to do and I took it with both hands and succeeded in flying<br />
colors. Felt slightly bad when I missed the gold medal at my PG with<br />
0.02 difference. I am happy with what I got from life; I never bothered<br />
about how much money I was making or what I was called viz CEO,<br />
CMO, Global Head, etc. I seriously mean it.<br />
The journey was without a definitive end purpose or target or goal, but<br />
was always an effort to do the best of whatever that was given to me<br />
at that point of time. I wanted to be my best at whatever I am doing at<br />
any given point in time.<br />
I am happy that I can do more things with the money I have today, but<br />
material things interests little to me. End of the day, we all end up<br />
having Dal-chawal after all.<br />
What's your take on Organizational objective?<br />
Even when it comes to organization's objectives, you should be never<br />
satisfied with what you can achieve, but you should be always<br />
satisfied with what you get. If you are unhappy and agitated, you<br />
achieve very little. The big play is in seeing the Big Picture. When I was<br />
in HR, we were #13 in the best employer's list. We worked hard to get<br />
to #1. It took 7-8 years to get to #1. In marketing, we wanted be a brand<br />
that everybody should recognize and appreciate; and we got there.<br />
Similarly, CallHealth's objective is to be the world's 1st and best<br />
integrated platform - and we are aiming to get there.<br />
What is the basic idea and purpose of starting CallHealth Services?<br />
In the last two decades, we have seen how technology changes the<br />
way we work, communicate, bank, buy, as well as consume media and<br />
entertainment. Technology has revolutionized the core of the<br />
healthcare industry. We have the best of surgical and diagnostic<br />
equipment. However, the delivery of healthcare services has not kept<br />
pace with this technological advances. CallHealth is aiming to bridge<br />
this gap in the healthcare landscape by using technology.<br />
Callhealth is all about enabling the patient to be at the center of<br />
ecosystem and pull all the services at the convenience of their space<br />
and time. Callhealth is about bringing the last mile connectivity and<br />
everything about health for the convenience of the customer. We are<br />
entering an area where nobody has ever worked before and I hope to<br />
bring dramatic changes. A lot of companies are doing it in bits and<br />
pieces like e-consultation, second opinion, etc. We are planning to<br />
bring all these under one roof.<br />
Kindly let us know about the patient-centric business model @<br />
CallHealth? Is it commercially viable?<br />
Our model integrates all constituents of the healthcare eco-system<br />
(doctors, diagnostics, Medicines, physios, hospitals, Insurance, etc.)<br />
and makes them work in such a way that we provide speed, precision<br />
and results at an affordable price. Consulting a doctor, having<br />
diagnostic tests done, buying medicines, getting medical services like<br />
nursing, physiotherapy and more, is now just a call or click away. Even<br />
for visits to hospitals or imaging/diagnostic centers, CallHealth<br />
provides facilitation services to make the experience easier and<br />
smoother.<br />
By connecting customers to the entire eco-system, especially where<br />
there are gaps today, we derive better capacity utilization. Hospitals<br />
have labs where the utilization is often less than 60%. Some doctors<br />
are loaded 200% while others are not even at 40%. There is lot of<br />
unused capacity. We want to have greater spread of capacity and<br />
utilization. In doing so, we are able to provide services at a lower cost<br />
and at a reasonable discount to the customer. So, the customer gets it<br />
at a lower cost and we still make money on it. This is not a typical<br />
discount driven; often loss-making, e-commerce model.<br />
In addition, our Differential Diagnosis algorithm helps doctors as a<br />
Clinical Decision Support system to bring greater sharpness to the<br />
diagnosis of the illness / disease. This will help narrow the gaps in<br />
diagnosis that we at times encounter today. Our 'Info aids' tool helps<br />
the doctor to explain the cause of the illness to the patient much better<br />
and that helps to bring about a balanced understanding of the 'causal<br />
factors', for the patient.<br />
How are you going to take these services to the people?<br />
We use hub and spoke model. Hub is centralized area with specialist<br />
doctors, core services, etc. based in tier-1 cities like Hyderabad (taking<br />
homogeneity of language, culture into concern) and spokes are On-