CONVERGENCE SEPTEMBER - OCTOBER 2016

Business
MIGF 2016:
All Aboard the Food Train!
The Malaysia International Gastronomy Festival (MIGF) 2016 is just around the corner
and with the theme 'High Octane Chefs', the 16th edition promises to deliver a bountiful
array of cuisines from across the globe! TASTE MIGF, the preview event takes place
between 24 and 25 September while the festival proper takes place throughout the
month of October 2016 at Berjaya Times Square Hotel, Kuala Lumpur.
The Malaysian food and beverage market is becoming
increasingly sophisticated and is supplied by both local and
imported products. The strong economic growth in the late
80's and early 90's contributed to major changes in consumer
purchases and consumption patterns. Malaysians living in
urban areas became relatively brand conscious and they prefer
to shop in stores, which offer them convenience and good
product selections which also leads to an increase in demand
for health food due to a growing lifestyle change.
In accordance to this, the Malaysian Government is planning to
develop its food and beverage industry, specifically halal food
products, which have the potential to expand into international
markets. After all, Malaysians do contribute to a large intake of
fish and seafood consumption per capita among the ASEAN
group of countries.
To boost the country's ability to shine as a premier league of
dining venues and ultimately showcase the growing diversity
in the industry to people of all walks of life, this year's MIGF is
poised to offer the very best of the Malaysian food industry.
Kick it off with Taste MIGF
The preview festival event will offer glimpses into the very
best restaurants in the country showcasing their culinary
masterpieces whipped up by chefs who dazzle diners yearafter-year.
This year’s festival features a bountiful array of
cuisines from across the globe including Sri Lankan, Japanese,
Cantonese, Italian, French, Western Classic, Seafood, Malay
and even High Tea specialists.
So, prepare to taste fabulous food from all over the world
as the festival Master Chefs gather in the ground-breaking
Theatre of Cuisines to deliver bite-sized portions from their
specially-crafted festival menus!
Aside from the delicious food being served up in the Theatre
of Cuisines, visitors to Taste MIGF can also shop at the Epicure
International Gourmet Village, attend Master Chefs’ cooking
classes and enjoy wine appreciation talks and a host of other
informative workshops.
At Taste MIGF, food lovers can exchange Gourmet Dollars
for sampling portions from Malaysia’s best restaurants in the
specially created Theatre of Cuisines. Centre Stage is the
Theatre of Cuisines which will be chock-full of attractions all
weekend long!
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