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Established 1954<br />
<strong>Vacation</strong> <strong>Rental</strong> Owner Information <strong>Packet</strong><br />
26358 Carmel Rancho Lane (Suite 5)<br />
Carmel, CA 93923<br />
(831) 624-3846<br />
www.SanCarlosAgency.com / @sancarlosagency<br />
www.SanCarlosAgency.com<br />
@sancarlosagency
Providing Complete Real Estate Solutions since 1954!<br />
San Carlos Agency, Inc. is dedicated to fulfilling all of your real estate needs.<br />
We will help you find the perfect full time residence, vacation home or investment<br />
property. Once you have purchased your ideal property, we can provide complete<br />
property management services. Our experience extends from beachfront, luxury and<br />
estate quality homes to affordable downtown condos and charming Carmel cottages.<br />
With an in-depth knowledge of the local real estate markets coupled with over 60<br />
years of property management experience, we take pride in providing you superior<br />
service while assisting with every step of the real estate process.<br />
Why choose San Carlos Agency, Inc. to manage your vacation rental?<br />
Experience. San Carlos Agency has been extremely active in property<br />
management since 1954. We know the local rental markets intimately and our team<br />
of licensed real estate agents offers years of real-world property management<br />
experience to our <strong>owner</strong>s and clients.<br />
www.SanCarlosAgency.com / @sancarlosagency
Reputation and Results. As a third generation, family-owned and operated<br />
business with deep roots in Carmel-by-the-Sea, San Carlos Agency has a strong<br />
reputation for providing quality service to our <strong>owner</strong>s and guests. We pride<br />
ourselves on being honest and fair in all of our dealings. Our exceptional service<br />
leads to repeat<br />
and referral<br />
business, both<br />
from guests and<br />
<strong>owner</strong>s. Satisfied<br />
guests lead to<br />
repeat bookings<br />
year after year<br />
and those happy<br />
guests then refer<br />
their friends and<br />
family to us. As<br />
we build a client<br />
base for your<br />
home, you will be<br />
rewarded with an increased occupancy rate and a growth of steady rental income.<br />
Infrastructure. Our office is fully staffed to handle the challenges of property<br />
management. Our team of <strong>Vacation</strong> <strong>Rental</strong> agents is devoted solely to servicing<br />
new and repeat guests, prior bookings and new reservations. Our Accounting<br />
Department handles many of the financial aspects of your property from rental<br />
income and security deposits to 1099’s with incredible accuracy and detailed<br />
monthly statements. Our Maintenance Operations Department, complete with a<br />
full-time handyman, maintains an unparalleled relationship with only licensed and<br />
insured contractors to handle any problems that may arise with your home. Most<br />
importantly, our office is open seven days a week, and we have an agent on call<br />
24/7 to handle after hours emergencies.<br />
Location. We are a local business. Located near the Barnyard in Carmel, we are<br />
within 15 minutes to all of our vacation rental properties. If an issue arises with<br />
your home or with a guest, we can be there in minutes to address the problem.<br />
www.SanCarlosAgency.com / @sancarlosagency
What services does San Carlos Agency, Inc. provide?<br />
Marketing. We photograph and market your property online and directly to our<br />
extensive client list. While we are constantly adding to our client base, our repeat<br />
guests are our top source of business.<br />
Preparations. We will let you know what you need in your home to make it rental<br />
ready. From linens to<br />
televisions and Wi-Fi,<br />
we will help you<br />
prepare for renting your<br />
home to vacation rental<br />
guests.<br />
Reservations. We take<br />
reservations online, on<br />
the phone and in<br />
person. If requested, we<br />
can show your property<br />
to prospective guests.<br />
We collect all security<br />
deposits and rents before<br />
check-in.<br />
Cleaning and Laundry. We schedule cleans before and after guest and <strong>owner</strong><br />
stays. We send out linens to be cleaned and pressed and we schedule window and<br />
carpet cleaning as needed.<br />
Inspections. We frequently get “eyes on” your property after cleans to check on<br />
the condition of your home.<br />
Maintenance. We know the best way to handle all maintenance items that arise<br />
outside of <strong>owner</strong> stays. With our breadth of experience in property management,<br />
we know the best way to remedy almost any issue or situation that occurs. We will<br />
consult with you on major repairs and provide recommendations on upgrades as<br />
needed.<br />
Communication. We provide feedback from our inspections and contact you<br />
regarding all major maintenance items that might occur at your property. We<br />
maintain an online <strong>owner</strong> portal to allow <strong>owner</strong>s to reserve their homes, see<br />
www.SanCarlosAgency.com / @sancarlosagency
upcoming and past guest reservations, and check the status of maintenance<br />
requests.<br />
Check-in and check-out. We are open seven days a week to personally greet<br />
guests and answer any questions they might have in regard to the checking in/out<br />
process. We give all guests a complimentary bottle of wine with chocolates and<br />
provide recommendations for restaurants, events, sights and activities. We offer an<br />
unparalleled level of customer service for a vacation rental property management<br />
company. At check-out, we collect reviews and comments from our guests. We<br />
settle any and all charges and process guest security deposit refunds.<br />
End of Year Paperwork. Upon request, we can provide accurate, itemized yearend<br />
statements along with your 1099 to make tax preparations easier for you.<br />
www.SanCarlosAgency.com / @sancarlosagency
Guest Services available through San Carlos Agency, Inc. include:<br />
Convenient office hours – open six full days per week and a half-day on Sundays<br />
24-hour emergency assistance<br />
On-site maintenance staff for fast, courteous repair service<br />
Firewood – orders and delivery<br />
Crib, high-chair and roll-away rentals<br />
UPS, Federal Express, and mail delivery acceptance on guests’ behalf<br />
Notary service (appointment and fee required)<br />
Recommendations to local attractions and restaurants from our friendly staff<br />
Use of copy and fax machines<br />
Comprehensive Marketing Strategy<br />
While all of the previously discussed services are essential to a successful vacation<br />
rental property, acquiring bookings is of pinnacle importance. Our marketing<br />
strategy uses many elements to achieve maximum income potential:<br />
1. Repeat Customers and Referrals<br />
Because of our rich history in Carmel-by-the-Sea and the surrounding area, our<br />
brand name is entrenched in the economic and social fabric of the area, which<br />
means our local referrals from businesses, residents and repeat customers are at<br />
the core of our marketing strategy. We feel that this is our company’s most<br />
valuable asset and truly separates us from our competition.<br />
2. Focus on the Customer’s Experience<br />
People make decisions pertaining to their vacation based on the different<br />
experiences they are able to obtain. Often times they choose a vacation rental<br />
property over a hotel when they want to enhance that experience by being able to<br />
relax or cook, invite family, friends and/or other parties to stay with them, or<br />
simply to enjoy the peace and quiet a hotel cannot provide. We not only provide<br />
guests with the vacation rental property that fits their needs, but we also provide a<br />
welcoming atmosphere when they check in, local recommendations for events,<br />
www.SanCarlosAgency.com / @sancarlosagency
estaurants, and activities, and an abundance of guest services mentioned above.<br />
Our focus on the customer experience leads to satisfied guests who in turn<br />
become repeat business and provide referrals as discussed previously.<br />
3. Strong Online Presence<br />
Our website is designed to be easily navigable. Our Search Engine Optimization<br />
efforts ensure we rank high in Google’s search results for vacation rentals in<br />
Carmel and the surrounding area. On average, our website has over 10,000 views<br />
per month. To take advantage of the rise in the use of mobile devices, our website<br />
has a responsive design which adjusts the page layout to fit the size of all mobile<br />
screens. Prospective guests have the ability to view our entire inventory of luxury<br />
vacation rentals and read about local activities, events, restaurants and wineries on<br />
both desktop and mobile devices.<br />
4. Effective Online Reservation Tool<br />
Our online reservation tool incorporates all of the most effective features available:<br />
an abundance of photographs, an up to date and easy to read calendar, instant<br />
price quotes, links to a video tour, ample space for the description, and a “Book<br />
Now” button to reserve the property. An effective reservation tool is key to<br />
converting ‘lookers’ to customers.<br />
5. Third Party Booking Sites<br />
HomeAway and VRBO have become the leaders in online vacation rental<br />
bookings across the country. While we do not rely on them, we have success with<br />
filling reservations in the off-seasons for our existing properties and getting initial<br />
reservations started for our new properties. We do not charge a setup fee to get<br />
your property up and running on these websites or in our software program, but<br />
we do have the property <strong>owner</strong>s pay the yearly subscription fee for these listing<br />
sites.<br />
6. Professional Photographs<br />
Unlike hotels or condominiums in other parts of the country, vacation rentals on<br />
the Monterey Peninsula are all unique. When potential guests are looking at<br />
vacation rentals online, they are trying to picture themselves in that property.<br />
www.SanCarlosAgency.com / @sancarlosagency
Professional photographs can be very effective at helping them choose one home<br />
over another. We work with professional photographers to get your home<br />
photographed along with a virtual tour at a reasonable rate (charged to the<br />
property <strong>owner</strong>). Here are a few examples showing the enhancement and appeal of<br />
a professional photographer:<br />
Amateur:<br />
Professional:<br />
Amateur:<br />
Professional:<br />
www.SanCarlosAgency.com / @sancarlosagency
7. Effective Reservation Agents<br />
San Carlos Agency, Inc. has a full team of agents who are dedicated to responding<br />
to guest inquiries and securing reservations. In the competitive landscape of<br />
vacation rental bookings, it is critical to respond swiftly with detailed, accurate and<br />
competitive pricing to convert those inquiries into bookings!<br />
A Brief History of San Carlos Agency, Inc.<br />
San Carlos Agency, Inc. was officially founded by Jack and Ione Miller as San<br />
Carlos-Fifth Avenue Realty in downtown Carmel-by-the-Sea in 1954. While raising his<br />
family on the Central Coast, Jack Miller began building residential and commercial<br />
buildings, then coupled that with real estate sales and insurance services. His wife,<br />
Ione, well established not only in the Carmel and Pebble Beach area but also in<br />
Sacramento’s business elite, began helping friends and family who wanted to escape<br />
the Central Valley’s summer heat to find short-term stay rentals. Soon enough, they<br />
began referring their friends and family to her, and she became an expert in<br />
www.SanCarlosAgency.com / @sancarlosagency
connecting local property <strong>owner</strong>s who only occupied their homes on a part-time basis<br />
to visitors seeking to experience the special life that comes with living on the<br />
Monterey Peninsula. One thing led to another, and Jack and Ione decided to<br />
formalize their “side” business into a full-fledge real estate firm specializing in<br />
property management, vacation rentals, and of course, sales, leveraging Jack’s intimate<br />
knowledge of the Monterey Peninsula housing market.<br />
Over the last 60 plus years, two more generations of family members have<br />
carried on that tradition of excellence. As a family owned and operated company, San<br />
Carlos Agency, Inc. is deeply rooted in the community and takes pride in providing<br />
superior services for every step of the real estate leasing, management and <strong>owner</strong>ship<br />
process.<br />
Directions<br />
From Highway 1 South, turn left at the light onto Carmel Valley Road, go one block<br />
to the next light and turn right onto Carmel Rancho Boulevard. The turn right onto<br />
Carmel Rancho Lane. We are located upstairs at 26358 in the first building on the<br />
right. Our entrance is off the breezeway on the west side of the building and is easily<br />
identified by our signage.<br />
Contact Us<br />
We look forward to talking to you to discuss how we can help you generate rental<br />
income from your property.<br />
26358 Carmel Rancho Lane (Suite 5)<br />
Carmel, CA 93923<br />
Main: (831) 624-3846<br />
Fax: (831) 624-4465<br />
vacations@sancarlosagency.com<br />
www.sancarlosagency.com<br />
@sancarlosagency<br />
www.SanCarlosAgency.com / @sancarlosagency
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