CCCS_Style Guide
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GRAPHIC STYLE GUIDE
1<br />
Message about this guide<br />
A strong and coherent visual identity is crucial to<br />
Calvary Chapel Christian Schoolʼs public image<br />
and reputation. The purpose of this guide is to<br />
provide standards that help you support a<br />
consistent and cohesive visual identity. The<br />
persistent use and thoughtful application<br />
reinforces awareness of <strong>CCCS</strong>, increases the<br />
schoolʼs visibility, promotes its academic<br />
reputation and strengthens core strategic<br />
messaging.<br />
<strong>CCCS</strong> produces a wide range of newsletters,<br />
promotional materials, emails, websites,<br />
advertisements and the like. Within this diverse<br />
scope of communications, the school as a whole<br />
benefits when we all use consistent design and<br />
editorial standards. Individuals and departments<br />
also benefit from a strong assosiation with the<br />
schoolʼs identity.<br />
As stewards of branding identity, ProSource<br />
Promos can answer any questions you may have<br />
and help you with the application of these<br />
standards.<br />
Thank you for sharing and supporting this vision.
2<br />
Table of Contents<br />
Visual Elements<br />
The Logo<br />
Circular Applications<br />
Spacing/Sizing<br />
Colors<br />
Color Applications<br />
Lion Symbol<br />
Official Seal<br />
School Stationary<br />
Tagline<br />
Athletic Logos<br />
Typography<br />
Creation of New Logos<br />
3<br />
4<br />
5<br />
6<br />
7<br />
8<br />
9<br />
10<br />
11-12<br />
13<br />
14<br />
15<br />
16
3<br />
Visual Elements<br />
These elements are the tools that are used to<br />
communicate the <strong>CCCS</strong> brand. They work<br />
together to create a look and feel that is<br />
uniquely Calvary.
4<br />
The logo<br />
The logo has two components - the stylized lion<br />
symbol and the logotype which is based on the<br />
Futura typeface.<br />
The lion alone can be used alone on certian<br />
applications obvioius or unique to the school. By<br />
default, you should use the complete logo.<br />
The logotype may not be used without the<br />
symbol. In some applications, a circular logo<br />
may be needed. In this case, see page 5 for<br />
circular applications.<br />
Symbol<br />
Logotype<br />
Logo
5<br />
Circular Applications<br />
Some applications require a square or small<br />
space as opposed to a rectangle shape. In these<br />
cases, use the circular version of the logo.<br />
Use this version sparingly. Do not use this<br />
version without permission.
6<br />
Let the Logo Breathe<br />
We respect the logo by giving it some space.<br />
The perfered clearspace around the logo is<br />
equivalent to to the width of the ʻELʼ in the<br />
logotype.<br />
Minimum Size<br />
In print, the logo should never appear smaller<br />
than 1”. On-screen, it must appear atleast 200<br />
pixels wide.<br />
Minimum Size<br />
On-Screen: 200 px<br />
Print: 1”
7<br />
Colors<br />
Reflex Blue is the primary color to be used in<br />
association with the Calvary Chapel Christian<br />
School brand, with the secondary color being<br />
gold. These colors are to be used in association<br />
with solid white and/or solid black. See<br />
application examples on page 8.<br />
Pantone<br />
Reflex Blue C<br />
Pantone<br />
871 C<br />
Pantone<br />
100% White<br />
Pantone<br />
100% Black<br />
HEX 001489<br />
CMYK 100 89 0 0<br />
RGB 0 20 137<br />
HEX 84754E<br />
CMYK 0 17 55 50<br />
RGB 132 117 78<br />
HEX FFFFFF<br />
CMYK 0 0 0 0<br />
RGB 255 255 255<br />
HEX 000000<br />
CMYK 75 68 67 90<br />
RGB 0 0 0
8<br />
Color Applications<br />
Certian colors, Blue and Gold for example, are<br />
not allowed to be touching. See Below for<br />
accepatble color applications.<br />
The Lion Symbol color may be changed to be<br />
different than the logotype in certian<br />
applications.<br />
Don’t do<br />
Do
9<br />
Lion Symbol<br />
The “lion” symbol may be reproduced in the<br />
below applications, as well as others. Versions<br />
are available right or left.<br />
On Black<br />
(with blue outline)<br />
On Black<br />
(with gold outline)<br />
White outline on<br />
black<br />
Half-tone<br />
version<br />
(40% black)<br />
Line-art version<br />
Double Outline
10<br />
Calvary Chapel Christian School<br />
“Official Seal”<br />
The Official Seal is the most formal mark<br />
adopted by Calvary Chapel Christian School.<br />
Use of the seal is reserved for formal and<br />
official communications, such as diplomas,<br />
letters of acceptance, and communications<br />
between the board. Authorization to use the<br />
Offical Seal must be obtained from Pastor Rick<br />
Martinʼs office at xxx-xxx-xxxx
11<br />
School Stationery<br />
A coordinated system of school stationary and<br />
other identification materials present a unified<br />
brand image when communicating inside and<br />
outside of the school.<br />
Business Cards<br />
The stabdard business card designs have been<br />
developed for use by any department. Basic<br />
components are described below and should be<br />
followed on each design.<br />
6<br />
1<br />
5<br />
2<br />
John J. Smith<br />
Title<br />
Department<br />
name@cclasvegas.org<br />
7175 W. Oquendo Road<br />
Las Vegas, NV 89113<br />
702-248-8879<br />
cccslions.org<br />
3<br />
4<br />
1 .175” left margin<br />
2 Futura BT Medium, 12 pt.<br />
3 Futura BT Medium, 8 pt., 10.5 leading<br />
4 .175” bottom margin<br />
5 .175” right margin<br />
6 .175” top margin
12<br />
Letterhead<br />
Letterheads are to follow the illustrated example<br />
shown. Exceptions to the standard are subject to<br />
the approval of Prosource Promos. Please note,<br />
this example is not actual size.<br />
.5”<br />
7175 W. Oquendo Road<br />
Las Vegas, NV 89113<br />
702-248-8879<br />
.5”<br />
4”<br />
cccslions.org<br />
The watermark is 20% black at 7” wide.
13<br />
Tagline<br />
“Calvary is Family”<br />
@calvaryisfamily<br />
#calvaryisfamily
14<br />
Athletic Logos<br />
The athletic logos consist of the lion symbol<br />
accompanied by the font Athletic.<br />
athletics<br />
Examples<br />
volleyball<br />
varsity quiz
15<br />
Typography<br />
The default font should be Futura, and may be<br />
used for any application with the following<br />
weights.<br />
Arial may also be used for large copy and<br />
certian applications.<br />
Futura Bold BT<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
1234567890 (.,;:”-!?)?&<br />
Futura Medium BT<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
1234567890 (.,;:”-!?)?&<br />
Futura Medium Italic BT<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
1234567890 (.,;:”-!?)?&<br />
Arial Regular<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
1234567890 (.,;:”-!?)?&<br />
Athletic<br />
abcdefghijklmnopqrstuvwxyz<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
1234567890 (.,;:”-!?)?&
16<br />
Creation of New Logos<br />
Prosource Promos discourages the creation of logos to individualize<br />
a CCSV entity from its parent brand. New logos are considered<br />
and created on a case-by-case basis and must be approved by<br />
Prosource Promos. School logos are standardized to protect and<br />
reinforce the visual standards of the school. Therefore, a graphic<br />
element or unique design is often sufficient to represent programs<br />
and services. For questions regarding these logos, contact<br />
Prosource Promos at dlee@prosourcepromos.com
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