Winter 2016 pages -PROOF
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LYNN IS SWEET ON MARSHMALLOW FLUFF<br />
THE ART OF STORYTELLING IN LYNNFIELD<br />
MILLING AROUND PEABODY<br />
SAUGUS’ SPECTACLE OF LIGHTS<br />
WINTER <strong>2016</strong> $5.00
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LYNN, MA
Publisher<br />
Edward M. Grant<br />
Chief Executive Officer<br />
Beth Bresnahan<br />
F R O M T H E P U B L I S H E R<br />
Food for thought in this One<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
2<br />
Chief Operating Officer<br />
James N. Wilson<br />
Chief Financial Officer<br />
William J. Kraft<br />
Editor<br />
Meaghan Casey<br />
Directors<br />
Edward L. Cahill<br />
John M. Gilberg<br />
Edward M. Grant<br />
Gordon R. Hall<br />
Monica Connell Healey<br />
J. Patrick Norton<br />
Michael H. Shanahan<br />
Advertising<br />
Ernie Carpenter<br />
Bob Gunther<br />
Ralph Mitchell<br />
Phil Ouellette<br />
Patricia Whalen<br />
Contributing Writers<br />
Leah Dearborn<br />
Rich Fahey<br />
Tracy Miller Geary<br />
Dave Liscio<br />
Steve Krause<br />
Stacey Marcus<br />
Cyrus Moulton<br />
Photographers<br />
Spenser Hasak<br />
Jen Meli<br />
Paula Muller<br />
Reba Saldanha<br />
Design<br />
Trevor Andreozzi<br />
Production<br />
Peter Sofronas<br />
Tim McDonough<br />
I N S I D E T H I S E D I T I O N<br />
Making dreams come true ............. 10<br />
Wildly wonderful .............................. 12<br />
Lynn's sweet on Fluff ...................... 14<br />
All in the numbers ........................... 17<br />
Changing landscape ....................... 18<br />
Centering on Peabody .................... 20<br />
What's up downtown ...................... 22<br />
The joy of life and order .................. 23<br />
In with the old .................................. 24<br />
<strong>Winter</strong> wonderland .......................... 26<br />
Food + Drink ................................... 29<br />
<strong>Winter</strong> whites ................................... 36<br />
Welcome to the jungle .................... 37<br />
Tips for writing the college essay ... 38<br />
The 18th anniversary of my mother’s death was a few weeks before this edition of One<br />
went to press. A story in it reminded me of her: David Liscio’s piece on Marshmallow Fluff.<br />
My mother was what you might call culinarily challenged. My grandmother once told me<br />
that when my mother was dating my father, she would prepare whatever it was that my mother<br />
was to serve, leaving her only to turn on the stove – which worked fine until my father asked<br />
for a cup of coffee and my mother plugged in the pot, not knowing that water was an essential<br />
ingredient. My mother herself told me that the first cake she baked could have doubled as a<br />
doorstop; and I remember the first cheeseburger she made for me somehow caught fire.<br />
Not that I’ve exactly appeared emaciated at any point in my life. “Husky,” as I recall,<br />
was the section my mother took me for clothes at Burrows and Sanborn in downtown Lynn<br />
when I was a kid. So I smiled when I read Liscio’s story because it brought to mind my first<br />
Fluffernutter.<br />
My mother packed one for my lunch at St. Joseph’s Grammar School, on Green Street.<br />
After being in a bag in a school desk for several hours, it appeared to have been the first<br />
sandwich ever laminated. The Wonder Bread, Teddy (of course) Peanut Butter, Fluff and<br />
Saran Wrap became one. There was no chance of actually unwrapping and eating the thing; it<br />
sort of just oozed out, all over my hands, my face, and my St. Joseph’s uniform. (Navy pants,<br />
light blue shirt, and green tie. I tried to tell the good Sisters of St. Joseph then that it just<br />
wasn’t a good look. Maybe if the tie had tasteful white polka dots . . . But, I digress.)<br />
A few years ago, I was thrilled upon discovering a restaurant in Manhattan’s West Village<br />
– a place since closed – called Peanut Butter & Co., which featured a Fluffernutter on the<br />
menu. Ah, Heaven on earth. And should I make it to the non-Village Heaven, Fluffernutters<br />
might be a principal reason why. (The esteemed sports editor of The Daily Item, Steve<br />
Krause, years ago told me I’m not getting in, because I lose points by timing homilies at Mass<br />
and grousing when priests go longer than 4 minutes – bless me, Fathers, but the Gettysburg<br />
Address was 272 words and Abe got his point across – and my friend Harold says that other<br />
than him none of our friends is going to be there anyway.) But if St. Peter cuts me a break,<br />
it could be because, since I was a kid, I’ve given up desserts and candy and such for Lent.<br />
(I think the Catholic Church might have stopped that years ago, but I hang onto it for any<br />
number of reasons, including my Lenten sacrifice being the only thing that precludes my<br />
having to lobby Ralph Lauren and Barneys to open their own Husky departments.)<br />
Because my diet consists primarily of peanut M&Ms and cookies, giving it all up for 40<br />
days and 40 nights is brutal. All that saves me is Fluffernutters. And, no, I don’t think that’s<br />
against either the letter or the spirit of my Lenten law. And in the end, that decision will rest<br />
with a Higher Authority. I’m just hoping Don Durkee will be on the screening committee.<br />
As for the rest of One . . .<br />
Read about a group of Saugus neighbors who take Christmas decorations to unimaginable<br />
heights; a professional organizer who has dabbled in celebrities’ wine cellars; a baseball guy<br />
who got his inspiration from Billy Beane; and a writer-illustrator who has a unique way of<br />
capturing some of the fashion icons of our era. There’s also a page dedicated to pastries; and<br />
an overview of development in Lynn, Lynnfield, Peabody, and Saugus and how the comings<br />
and goings of restaurants are a key component. In one of the stories, Cyrus Moulton suggests<br />
that restaurants make downtown Lynn a foodie destination.<br />
I don’t know. How can that be when only one of them – Land of a Thousand Hills coffee<br />
shop, fortuitously located across from my office on Munroe Street – serves Fluffernutters?<br />
Ted Grant<br />
One is distributed quarterly to all households in Lynnfield and select postal routes in Lynn,<br />
Peabody and Saugus. If you reside outside of the distribution areas and are interested in a<br />
subscription, please call 781-593-7700 x1253; or email info@essexmediagroup.com.<br />
Read online: onethemag.com<br />
Cover: Photo illustration by Trevor Andreozzi | Photography by Reba Saldanha | Cocktail courtesy of Stonewood Tavern, Peabody
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WINTER <strong>2016</strong> | 7
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Making<br />
dreams<br />
come<br />
true<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
As the holiday season<br />
approaches, a special<br />
energy fills the air<br />
with people looking forward<br />
to sharing holiday joy with<br />
family and friends. Images of<br />
excited children being tucked<br />
in bed, tossing and turning with<br />
anticipation, make us smile as<br />
we imagine their sugar plumfilled<br />
dreams. Yet, for the one in<br />
seven children living in poverty<br />
in Massachusetts, dreams are<br />
not always filled with sugar<br />
plums.<br />
As hard as it is to imagine,<br />
some of the children living here<br />
on the North Shore do not have<br />
a bed of their own.<br />
In 2011, advocates from the<br />
Massachusetts Coalition for the<br />
Homeless (whose headquarters<br />
is located on the Lynnway)<br />
learned that many students in<br />
local public schools were not<br />
getting a good night’s sleep<br />
because they did not have<br />
The<br />
inspiring tale,<br />
written by Stacey<br />
Marcus and illustrated<br />
by students from eight<br />
local schools, will be<br />
released in early 2017. Every<br />
book purchase supports<br />
Massachusetts Coalition<br />
for the Homeless' A<br />
Bed for Every Child<br />
initiative.<br />
10
Sisters Kamilah and Kiana share a hug with Tuck, a cuddly teddy bear who helped launch the #sharethebear campaign. Photo: Reba Saldanha<br />
their own bed to sleep in at night. The<br />
Coalition took action and launched A<br />
Bed for Every Child.<br />
“Since we launched the program<br />
we have distributed over 3,600<br />
new twin beds to children living in<br />
poverty in the Commonwealth,” said<br />
Robyn Frost, Executive Director of<br />
the Massachusetts Coalition for the<br />
Homeless. “Unfortunately, the need for<br />
beds has outpaced our ability to raise<br />
the critically needed funding for this<br />
program to expand. With the holiday<br />
season right around the corner, A Bed<br />
for Every Child created the 250 Beds<br />
for 250 Kids by Christmas Campaign.”<br />
As part of the campaign to raise<br />
awareness, the Coalition unveiled its<br />
mascot Tuck, a cuddly Vermont Teddy<br />
Bear Co. bear who helped launch the<br />
#sharethebear campaign and will be<br />
touring the Commonwealth through<br />
appearances and pop-up events over<br />
the next year. The Coalition will be<br />
launching a book entitled “A Bed for<br />
Every Bear: Tuck’s Tale” in early 2017.<br />
The enchanting story was illustrated<br />
by students from eight schools—one of<br />
which was the Cobbet School in Lynn.<br />
Frost notes that the 250 Beds for<br />
250 Children by Christmas is the first<br />
milestone in a larger campaign to raise<br />
money for 1,500 beds over the next<br />
year. The cost of each bed is $250.<br />
For every donation of $250 and above,<br />
donors will receive a Tuck teddy bear or<br />
they can elect to give it to a child who is<br />
receiving a bed from the initiative.<br />
“We’re looking for individuals and<br />
businesses to help us reach our goal.<br />
This holiday season, help children make<br />
their dreams come true by giving them a<br />
bed of their very own,” says Frost.<br />
Visit abedforeverychild.org to learn<br />
how you can help.<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
11
WILDLY WONDERFUL<br />
By Stacey Marcus<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
Lynnfield storyteller<br />
has a way with<br />
words — and art.<br />
Illustrations: Courtesy of Carlyn Beccia<br />
12
Award-winning author and illustrator<br />
Carlyn Beccia reflects on her younger years<br />
growing up in Lynnfield with a little laugh.<br />
“I was a child that ran away a lot,” she<br />
says, noting that she never got very far, but<br />
her parents treasure the photo they shot of<br />
her donning a Hollie Hobbie nightgown<br />
and slippers, suitcase in tow, attempting to<br />
escape in the snow. “I was a very rebellious<br />
child always horrifying my mother with<br />
stuff I wore and trying to push her buttons.”<br />
The wild child earned a full fouryear<br />
scholarship to the University of<br />
Massachusetts Amherst and graduated<br />
in 1995. Her first foray into the work<br />
world was with Kronos selling time and<br />
attendance systems.<br />
“I would advise everyone to go into sales<br />
because it’s an aspect of everything you do<br />
in business,” she says.<br />
She then spent the next decade-anda-half<br />
working in graphic design and art<br />
direction at advertising agencies.<br />
“I always loved design,” says Beccia,<br />
who decided to go into children’s book<br />
publishing when she got married and had<br />
children of her own.<br />
She sent some circus posters to an editor<br />
at Houghton Mifflin and got picked from a<br />
slush pile.<br />
“Less than one percent of people get<br />
picked from the pile,” notes Beccia.<br />
Luckily, Editor Ann Rider loved them<br />
and asked Beccia to write a story about<br />
them. Her debut book “Who Put the B<br />
in Ballyhoo?” was the Golden Kite honor<br />
recipient for picture book illustration.<br />
“Karma shined on me by connecting me<br />
with Ann,” Beccia notes.<br />
Her award-winning books illuminate<br />
her myriad talents as an author and<br />
storyteller. She has written and illustrated<br />
six books, has one coming out shortly<br />
and just illustrated two more. Although<br />
an illness sidelined her for a short while,<br />
her well of works showcases a portfolio<br />
of masterpieces that looks like she hasn’t<br />
missed a beat. “The Raucous Royals” won<br />
the International Reading Association’s<br />
2009 Children’s and Young Adult Book<br />
Award for Intermediate-Nonfiction.<br />
“I Feel Better with a Frog in my Throat”<br />
was the nonfiction picture book Cybil<br />
Award winner, Parents' Choice Silver Honor<br />
medalist, an Oppenheim Toy Portfolio award<br />
winner, a Blue Stem Award Nominee and<br />
received a Silver Honor from the California<br />
Reading Association’s Eureka! Nonfiction<br />
Children’s Book Awards. “It's is a gross<br />
book. I wasn’t sure if the market would<br />
like it,” Beccia says of the medical mystery<br />
book that tours a collection and connection<br />
of cures. “It’s hard to predict what kids are<br />
going to like.”<br />
“My favorite book is the fashion book I<br />
just wrote called ‘Fashion Rebels.’ I wish I<br />
had it as a kid.” says Beccia.<br />
The gorgeously illustrated book<br />
shows and tells the stories of 25<br />
fashionistas throughout time and<br />
how their fashion choices influenced<br />
history. Beccia prides herself on her<br />
ability to transition from super girly<br />
stuff to gross subjects like body<br />
parts and decomposition. “In my<br />
other life I was one of those wacky<br />
doctors,” she jokes.<br />
Her two children, Charlotte<br />
and Johnny, are great<br />
Carlyn Beccia, pictured at left, published<br />
this award-winning children’s book in 2010.<br />
inspirations. “Johnny is hilarious and<br />
shares my dark humor while Charlotte is<br />
a real fashionista. Every morning she turns<br />
to the famous fashion icons for style,” she<br />
says.<br />
Beccia loves Lynnfield and that her<br />
family is close by. Along with a strong<br />
sense of community, she applauds the town<br />
for its education system and that everyone<br />
knows each other. She adores doing school<br />
visits.<br />
“I love having lunch with the kids and<br />
interviewing them,” she says. “It’s so<br />
interesting to hear their perspectives.”<br />
Beccia’s illustrations of Katharine<br />
Hepburn, Lady Gaga and Audrey<br />
Hepburn (above, from left) and<br />
Madonna (at left, along with a<br />
fashion sketch) appear in her most<br />
recent book, “Fashion Rebels.”<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
13
Fluff celebrated by<br />
many, but it's only<br />
made in one place<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
By David Liscio<br />
When talk turns to<br />
Marshmallow Fluff, it’s not<br />
unusual to hear enthusiastic<br />
opinions from pre-teens, Baby<br />
Boomers and those enjoying<br />
their golden years. After all, the<br />
beloved white goop has been<br />
around for decades, with nearly<br />
every ounce produced at the<br />
Durkee-Mower factory in Lynn.<br />
In fact, Fluff has a birthday<br />
coming up. The popular sugary<br />
sandwich spread turns 100 years<br />
old in 2017 and fans contend it’s<br />
a reason to celebrate.<br />
Oddly enough, the annual Fluff<br />
Festival is held in Somerville,<br />
which boasts a connection to<br />
the product, but isn’t host to<br />
where it’s made. That distinction<br />
is solely Lynn’s—and don’t let<br />
anyone from Somerville tell you<br />
otherwise.<br />
To emphasize that point, five<br />
years ago, the Lynn Museum &<br />
Historical Society began selling<br />
limited-edition t-shirts with the<br />
words: “I’m a Fluffernutter. I’m<br />
from Lynn.” The current leaders<br />
of Durkee-Mower were generous<br />
in offering the rights to use the<br />
Fluff brand logo along with the<br />
Fluffernutter logo. Sales of the<br />
t-shirt not only helped to raise<br />
money for educational programs<br />
at the museum, but helped to<br />
reaffirm Lynn’s title as City of<br />
Fluff.<br />
So how did a festival wind up<br />
in any city other than Lynn? As<br />
it turns out, Somerville’s efforts<br />
to rehabilitate its crumbling<br />
Union Square neighborhood<br />
called for not only shoring up<br />
the commercial buildings and<br />
housing stock, but finding ways<br />
to attract visitors. Eleven years<br />
ago, event organizers joined<br />
forces with the redevelopment<br />
team to sponsor the festival in<br />
Union Square. The madcap<br />
one-day event, which typically<br />
attracts between 15,000 and<br />
20,000 visitors, features a Fluff<br />
jousting match, Fluff sandwicheating<br />
antics, Fluff train, Fluff<br />
cooking contest, scavenger<br />
hunt and other wild and wacky<br />
activities. Ironically, the Fluff<br />
itself is shipped in from Lynn.<br />
Fluff was chosen—some<br />
might even stay stolen—because<br />
its origins can be traced back to<br />
1917, when Somerville resident<br />
Archibald Query began making<br />
the concoction in his kitchen<br />
and selling it door to door. But,<br />
the Somerville connection to<br />
Fluff began and ended in Query’s<br />
kitchen. In fact, it wasn’t even<br />
called Fluff until businessmen<br />
H. Allen Durkee and Fred<br />
L. Mower named it that after<br />
buying the formula from Query<br />
in 1920 for $500. By that time,<br />
Query had shut down his small<br />
operation because World War I<br />
had created shortages of sugar<br />
and other ingredients.<br />
Durkee and Mower, both<br />
graduates of Swampscott High,<br />
were already involved in a candymaking<br />
venture, started upon<br />
their return from the battlefields<br />
of France where they served<br />
in the U.S. Army infantry. So<br />
they continued to cook their<br />
confections at night and sell<br />
door-to-door during the day. At<br />
the time, a gallon container of<br />
Marshmallow Fluff sold for a<br />
dollar.<br />
It didn’t take long for grocers to<br />
realize customers wanted to buy<br />
the product off the shelf instead<br />
of directly from a salesman.<br />
Fluff had established a glowing<br />
reputation among local mothers<br />
who quickly amassed and shared<br />
their recipes. Many praised the<br />
fact that Marshmallow Fluff does<br />
not require refrigeration.<br />
By 1929, Durkee and Mower<br />
had outgrown their small<br />
facility and moved to a factory<br />
on Brookline Street in East<br />
Lynn, tripling their floor space<br />
to 10,000 square feet. Four<br />
more employees were hired,<br />
bringing the staff to 10. The<br />
company also produced an<br />
instant cocoa. The following<br />
year, they began advertising on<br />
the radio, sponsoring the weekly<br />
“Flufferettes” talk show that<br />
was broadcast throughout New<br />
England. The show featured<br />
live music, comedy skits and<br />
commentary. It aired for over a<br />
dozen years.<br />
The current factory on Empire<br />
Street opened in 1950 and has<br />
been churning out the sticky<br />
spread at record rates ever<br />
since, ensuring that Lynn stays<br />
on the map as the official home<br />
of Marshmallow Fluff, no matter<br />
whether other communities<br />
choose to claim part of the fame.<br />
These days, Durkee-Mower is<br />
headed by Don Durkee and Jon<br />
Durkee, the son and grandson of<br />
founder H. Allen Durkee. Don,<br />
91, is in semi-retirement, but<br />
still holds the title of president.<br />
Jon serves as treasurer and<br />
executive vice president.<br />
“We’re happy to keep the<br />
legacy going,” said Jon. “I’d say<br />
we’re caretakers of the product,<br />
which has become so iconic over<br />
the last 100 years. God willing,<br />
it’ll be around for another 100<br />
years.”<br />
The company produces<br />
about seven million pounds of<br />
Marshmallow Fluff per year,<br />
sold mainly in pint-to-quartsized<br />
plastic white tubs. New<br />
technology has improved the<br />
way the company manages its<br />
accounting, but not necessarily<br />
production.<br />
“Most of our machines are 60<br />
years old,” said Jon. “Even the<br />
new mixers we bought last year<br />
are virtually the same as the<br />
50-year-old ones we replaced.<br />
It’s almost like a time machine.”<br />
In addition to its iconic white<br />
Fluff, the company also makes a<br />
strawberry version, as well as a<br />
beet-dyed batch that’s primarily<br />
for its European customers,<br />
a raspberry-flavored version<br />
for its Canadian market and a<br />
chocolate version for German<br />
consumers. And of course, the<br />
peanut butter and marshmallow<br />
combination of the Fluffernutter<br />
remains a popular childhood<br />
(and adulthood) staple.<br />
Interestingly, the Fluffernutter<br />
was the brainchild of Emma<br />
Curtis of Melrose, who was<br />
Revolutionary War hero Paul<br />
Revere’s great-great-great<br />
granddaughter. Using Snowflake<br />
Marshmallow Crème (an early<br />
competitor from 1913 to 1940),<br />
Emma’s Fluffernutter recipe was<br />
unveiled during World War I and<br />
dubbed the “Liberty Sandwich.”<br />
Today, however, the Flutternutter<br />
is a registered trademark of<br />
Durkee-Mower Inc., taking its<br />
rightful place at home in Lynn.<br />
14
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ONE MAGAZINE WINTER <strong>2016</strong><br />
15
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Actual Recipient
ALL IN THE NUMBERS<br />
Lynnfield native hitting a home run in the analytics field<br />
By Steve Krause<br />
According to Jay Sartori,<br />
baseball analytics has no hard<br />
and fast definition. It may not<br />
be a case of “if I told what I<br />
did, I’d have to kill you,” but it<br />
may be close.<br />
“It’s not easy to do,” said<br />
Sartori. “Essentially, at its<br />
simplest level, what we’re<br />
doing is taking any and all<br />
information that we can get<br />
our hands on and, through<br />
the use of various tools—and<br />
a lot of them happen to be<br />
technical computer tools—we<br />
can improve our decisionmaking.”<br />
Got all that? The Detroit<br />
Tigers can only hope Sartori<br />
and his crew do. Sartori is<br />
senior director of baseball<br />
operations and analytics, and<br />
general manager Al Avila’s<br />
right-hand man. Still, if you<br />
ask Sartori what that actually<br />
means, he can’t, or won’t tell<br />
you.<br />
There’s the general<br />
definition, which comes<br />
down to assisting Avila and<br />
overseeing the team’s dayto-day<br />
operation. But then<br />
there’s the other aspect of his<br />
job, which is to use rigorous<br />
statistical analysis and data to<br />
make personnel and in-game<br />
decisions easier.<br />
But what does that mean?<br />
“There are all kinds (of<br />
analytics),” he said. “All<br />
different things. I am sort of<br />
hesitant to point to any one<br />
stat metric. It depends on<br />
what we’re trying to do.”<br />
In other words, there’s a<br />
separate set of metrics for<br />
every type of player, from<br />
Stephen Strasburg to Jose<br />
Jay Sartori is the Tigers’ senior director<br />
of baseball operations and analytics.<br />
Bautista (Sartori worked up<br />
numbers for both).<br />
Sartori grew up in Lynnfield<br />
and attended St. John’s Prep,<br />
graduating in 1998. He played<br />
baseball at the Prep for a year,<br />
in addition to playing football<br />
and running track.<br />
“But it became fairly<br />
obvious,” he said, “that my<br />
athletic career wasn’t going to<br />
take me anywhere. I learned<br />
early on that I had to focus on<br />
the books.”<br />
This doesn’t mean he<br />
stopped playing. It just means<br />
that it became more of an<br />
avocation for him. He played<br />
summer ball for a season for<br />
the Boston Men’s Baseball<br />
League, mainly as a pitcher.<br />
“But I played all over,” he<br />
said. “I even caught a few<br />
times. I considered myself a<br />
utility player.”<br />
He was also a fan. He recalls<br />
attending a 1988 playoff<br />
game at Fenway Park against<br />
the Oakland Athletics.<br />
“That was a huge deal,” he<br />
said. “I remember being taken<br />
out of school for that one.”<br />
The Red Sox lost that game,<br />
during which Spike Owen,<br />
who had been acquired midseason<br />
to solidify the shortstop<br />
position, made two errors.<br />
He matriculated to Boston<br />
College, where he majored<br />
in finance and management<br />
information systems. After<br />
earning his degree, he began<br />
his career in the banking<br />
industry.<br />
Then, he read the book<br />
“Moneyball,” about Oakland<br />
general manager Billy Beane,<br />
and how, through the use<br />
of Sabermetrics and other<br />
esoteric working of numbers—<br />
all of which comprise the term<br />
“analytics”—the A’s managed<br />
to win with one of the<br />
skimpiest payrolls in baseball.<br />
Sabermetrics is defined as<br />
the application of statistical<br />
analysis to baseball records,<br />
especially in order to evaluate<br />
and compare the performance<br />
of individual players. The term<br />
comes from the acronym<br />
“SABR,” which stands for the<br />
Society of American Baseball<br />
Research, and it was coined<br />
by Bill James, who is a pioneer<br />
in the move toward using<br />
computers to enhance the<br />
study of baseball tendencies.<br />
The book, and the methods,<br />
fascinated Sartori.<br />
“I was working, and hadn’t<br />
started grad school yet,” said<br />
Sartori. “And I thought ‘hey,<br />
that would be great.’ That<br />
sparked it my interest.”<br />
Then, he ran into an old<br />
friend—Swampscott’s Peter<br />
Woodfork—and told him of<br />
his burgeoning interest in<br />
parlaying his love of statistics<br />
and computers with baseball.<br />
Woodfork, who is now an<br />
assistant for Joe Torre in MLB’s<br />
New York offices, passed<br />
Sartori’s resume around, and<br />
Sartori began work in the<br />
labor relations office, where<br />
his expertise in PowerPoint<br />
presentations was put to good<br />
use.<br />
After a stint in the MLB<br />
office, Sartori left the industry<br />
for a time to work for Apple.<br />
(He still has an affinity for<br />
working with Macs instead of<br />
PCs, and one of his stipulations<br />
when getting the job with the<br />
Tigers was being able to use<br />
a Mac).<br />
But he got itchy feet, and<br />
before long he was back in<br />
baseball, first as an assistant<br />
GM in Toronto, and now in<br />
Detroit.<br />
And in baseball he hopes to<br />
stay. When asked whether he<br />
would like to work in baseball<br />
for the rest of his life, he said,<br />
“that’s the plan.”<br />
And what’s not to like? He<br />
goes to every Tigers home<br />
game and monitors them<br />
when they’re on the road.<br />
The team flirted with the<br />
playoffs this year, but finished<br />
out of the money as both<br />
the Blue Jays and Baltimore<br />
Orioles snuck in ahead of it.<br />
“We had a good run,”<br />
he said. “We came up a<br />
little short. We were in it<br />
until the last weekend of<br />
the season. We have some<br />
good established players—<br />
(pitcher Justin) Verlander,<br />
Miggy (Miguel Cabrera), (Ian)<br />
Kinsler. The goal is to remain<br />
competitive and try to make<br />
the playoffs every year.”<br />
So, he’ll crunch those<br />
numbers to his heart’s content<br />
and be forever reluctant<br />
to share just exactly which<br />
numbers he crunches.<br />
His ultimate goals are a bit<br />
clearer.<br />
“It’s to win a World Series,”<br />
he said. “That’s most important,<br />
whatever part I play in that. My<br />
goal is to have a nice,<br />
big ring.”<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
17
The changing<br />
landscape<br />
of Route 1<br />
By Leah Dearborn<br />
As of the writing of this<br />
article, three years have<br />
passed since local landmark<br />
the Hilltop Steakhouse<br />
closed its doors, and it has<br />
been more than a year<br />
since the restaurant was<br />
demolished.<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
Photo: Reba Saldanha<br />
18
Many in the community saw the closure of<br />
the Hilltop after 52 years of operation as<br />
the end of an era. In some ways, they may<br />
be correct. The implementation of new<br />
zoning regulations on Route 1 in May by a<br />
unanimous Saugus Town Meeting vote has<br />
been slowly changing the face of the road.<br />
Now, developers are focusing on more<br />
pedestrian-friendly mixed use—including<br />
at the two properties that sheltered<br />
the town’s most iconic critters. The<br />
cattle pasture outside the Hilltop will be<br />
turned into a living, shopping and dining<br />
destination, while the mini-golf course<br />
long guarded by the orange dinosaur (and<br />
the adjacent property) is planned to be<br />
replaced by 250 one-bedroom apartments.<br />
The Hilltop site was purchased by<br />
AvalonBay Communities, a Virginiabased<br />
real estate investment trust that<br />
has developed more than 43,000 housing<br />
units in 10 states, including properties<br />
at Assembly Row in Somerville and the<br />
Prudential Center in Boston.<br />
So far, AvalonBay’s plans for the site<br />
include a mixed-use development with<br />
apartments and a retail component. Like<br />
many of the new developments along<br />
Route 1, however, change is still in the<br />
preliminary stages.<br />
“It’s about increasing density in an area<br />
that previously was just a lot of parking<br />
lots. Parking lots are not necessarily<br />
the best use of space,” said Town<br />
Planner Krista Leahy about the zoning<br />
changes. “Everyone has concerns about<br />
development, but it's a chance to bring<br />
more funding into town.”<br />
The town is also taking steps to avoid<br />
alienating old residents as it brings in<br />
new ones. Buffer zones are a part of the<br />
development restrictions on Route 1,<br />
with a required minimum of 50 feet from<br />
existing plot lines. Leahy said the AvalonBay<br />
developers are not allowing public access<br />
to Forest Street, which runs parallel to the<br />
main route. On a narrow, windy street with<br />
a number of old trees, the update should<br />
curb fears regarding an increase in traffic<br />
as the result of development.<br />
Leahy said that although many of the<br />
new projects along Route 1 are still in the<br />
earliest stages, the new zoning regulations<br />
have already helped to attract additional<br />
developers to the area who want to bring<br />
attention to their projects. The road’s<br />
position en route to Boston also makes it<br />
a convenient stop for travelers.<br />
The other site that has attracted attention<br />
on the strip is Essex Landing, designed<br />
by BMA Architectural Group and located<br />
at the former Route 1 Miniature Golf &<br />
Batting Cages. Like the Hilltop site, it's<br />
going to be a mixed-use facility featuring<br />
two hotels, retail space and 250 onebedroom<br />
apartments in four buildings.<br />
Leahy, who began her role at the end<br />
of August alongside Stephen Cole, the<br />
town’s new planning and development<br />
director, hopes that the future of Route 1<br />
will also be a little bit greener.<br />
“A big thing that we're really trying to<br />
encourage is sustainable development,<br />
trying to bring nature back. Saugus is so<br />
much more than Route 1, but Route 1 is<br />
what people passing through see.”<br />
Leahy explained that the general idea is<br />
to make the appearance of Route 1 more<br />
consistent with the rest of town. She said<br />
part of that process is encouraging the<br />
use of plant life in the fronts of buildings<br />
to soften some of their harder edges. The<br />
plants also serve a practical purpose in<br />
that they help reduce flooding.<br />
The town is trying to encourage what<br />
Leahy called “more eyes on the streets,”<br />
meaning buildings with abundant<br />
windows so that passerby aren't just<br />
looking at blank walls. She said that it's<br />
something they received some push-back<br />
on from WoodSpring Suites Extended-<br />
Stay Hotel, which had some difficulty<br />
incorporating windows due to the shape<br />
and positioning of the building.<br />
In the end, however, it became a lesson in<br />
compromise. The town’s former economic<br />
development officer, Bob Luongo, spoke<br />
up and eventually a solution was reached.<br />
“Zoning is a living document,” said Leahy.<br />
“It's not necessarily everything they<br />
wanted or everything the town wanted,<br />
but it shows that the town is willing to<br />
work with developers.”<br />
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ONE MAGAZINE WINTER <strong>2016</strong><br />
19
Brothers Deli made its return to downtown Peabody in November.<br />
By Cyrus Moulton<br />
When she started as the new director of<br />
community development and planning, Karen<br />
Sawyer Conard asked her colleagues how to make a<br />
good impression.<br />
“They said bring back Brothers,” she recalled.<br />
It took her seven years, but Brothers Restaurant<br />
and Deli is returning and, with it, a new era for<br />
Peabody’s downtown.<br />
“When it left, it really marked the downturn of<br />
the downtown, so to bring Brothers back marks the<br />
renewal or rebirth, if you will,” Sawyer Conard said.<br />
But downtown revitalization has involved much<br />
more than the return of a restaurant, and has taken<br />
years.<br />
The first major project began in 2011 with a<br />
city- and state-matching MassWorks grant totaling<br />
$2 million. The project realigned Main Street and<br />
decreased it from two lanes to one lane in each<br />
direction from the Salem line to the TD Bank building<br />
approaching Peabody Square.<br />
This year, the city completed a $3.85 million<br />
MassWorks grant—$1.85 million from the state, $2<br />
million from the city—to reconfigure the square itself<br />
into a true four-way intersection rather than what<br />
Sawyer Conard called a “bit of a speedway” with<br />
ramps enhancing right-hand turns.<br />
Mayor Edward A. Bettencourt, Jr. called the<br />
projects “a dramatic makeover.”<br />
C<br />
E<br />
N<br />
TE<br />
R<br />
ING<br />
O<br />
N<br />
P<br />
EA<br />
B<br />
O<br />
D<br />
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Breaking Grounds Café has also joined the dining scene on Main Street.<br />
“Few cities and towns of any size can boast such a<br />
large commitment of public funds to infrastructure<br />
improvement,” Bettencourt said.<br />
The square also benefited from a project that—<br />
although out of sight of the square—has made<br />
improvements to mitigate flooding in the square,<br />
which is at the convergence of several rivers.<br />
In 2014, a 2.8-million-gallon retention pond in<br />
Scouting Woods was completed. This helps slow<br />
water draining from impervious surfaces around the<br />
Northshore Mall and areas upstream of Peabody<br />
Square into three rivers that then flow into the<br />
downtown.<br />
Sawyer Conard said the city’s investment in<br />
the square has attracted new private interests. In<br />
February 2015, a portfolio of 14 properties in the<br />
square—12 of which have buildings—changed<br />
hands from a longtime owner.<br />
“The MassWorks project yielded that great<br />
investment,” Sawyer Conard said. “We’re hoping<br />
that the second MassWorks project will do the same<br />
for some buildings that are in serious need of new<br />
ownership and new blood.”<br />
One property that also saw renewed interest as a<br />
result of the first MassWorks grant was 9 Main Street,<br />
which was purchased in 2013 by a developer with<br />
experience in mixed-use developments. Bettencourt<br />
has spoken of a possible boutique hotel or restaurant<br />
at the site, but Sawyer Conard said a specific project<br />
has not yet been proposed. Nevertheless, she<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
The square has become a true four-way intersection thanks to a project that was completed this year. Photos: Reba Saldanha<br />
20
said the city was encouraged by the<br />
developer’s past projects.<br />
But it’s not just new developers that<br />
are popping up in the downtown.<br />
The city has embraced the idea of<br />
“pop-up” establishments—businesses<br />
or events that operate in a specific<br />
place for a short period of time—and<br />
one has grown roots.<br />
The City of Peabody hosted a popup<br />
cafe last summer at 67 Main St., but<br />
its tenant decided not to continue into<br />
the fall. So Northeast Arc, a nonprofit<br />
agency that works with people of<br />
all ages with disabilities took over,<br />
officially opening Breaking Grounds<br />
Café on Oct. 18.<br />
The café provides work opportunities<br />
for adults with disabilities through<br />
Northeast Arc’s employment services<br />
programming. Participants get to try<br />
working in a café, learn about the<br />
food services industry and what types<br />
of jobs they might enjoy, and gain<br />
some job skills and experience so they<br />
can move on to another job in the<br />
industry, said Tim Brown, director of<br />
day services for Northeast Arc.<br />
“We’re filling the needs of the<br />
people we work with but also we’re<br />
able to help out the city in addressing<br />
one of their needs at the same time,”<br />
Brown said.<br />
The café also complements<br />
Northeast Arc’s other activities in the<br />
downtown such as its community art<br />
center.<br />
“One way to make our art center<br />
successful is to have a successful<br />
downtown, so we really want to<br />
be a part of that,” said Brown. “The<br />
downtown is at a turning point where<br />
we can become one of the keystones<br />
in that turning point, whereas if we<br />
were to move into another downtown<br />
area, we would just be another coffee<br />
shop.”<br />
Meanwhile, it’s not just new, or<br />
expanding entities that are part of the<br />
revitalization of Peabody Square.<br />
Seventeen years after it left, Brothers<br />
Deli and Restaurant has returned to its<br />
Diners line up for lunch at Brothers.<br />
former location, opening for business<br />
Nov. 1.<br />
To be sure, Sawyer Conard said that<br />
there are still challenges that remain<br />
and that the downtown remains a work<br />
in progress.<br />
“It would be great to see more retail<br />
storefronts transformed into spaces<br />
that would attract new pedestrians<br />
and new shoppers to the downtown,”<br />
Sawyer Conard said.<br />
She said perhaps the biggest<br />
challenge is overcoming a mindset<br />
that there’s nothing to do in Peabody<br />
Square. But a new Peabody Main<br />
Streets nonprofit was incorporated in<br />
September, and the city is looking to<br />
other downtowns for activities that<br />
could be brought to Peabody.<br />
“By encouraging a smart mix of<br />
housing and commercial development<br />
in the years ahead, I believe downtown<br />
Peabody is well on its way to realizing<br />
its potential,” said Bettencourt.<br />
Patrons linger over coffee at Breaking Grounds Café.<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
21
What’s up<br />
downtown?<br />
By Cyrus Moulton<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
22<br />
Lynn’s downtown has long been known for<br />
its restaurant scene—offering delectable food<br />
from a $27 steak at The Blue Ox to a $1.75 steak<br />
taco at Tacos Lupita. Adding Rossetti Restaurant,<br />
R.F. O’Sullivan’s and White Rose in more recent<br />
years to these pioneers, in addition to stalwarts<br />
such as Brothers Deli and the Capitol Diner, has<br />
made downtown Lynn a foodie destination for<br />
breakfast, lunch and dinner.<br />
And with a full belly, visitors can attend regular<br />
theater events with the Arts After Hours theater<br />
company and concerts at the Lynn Memorial<br />
Auditorium to continue their downtown<br />
experience.<br />
Now, increasingly, there are options for<br />
downtown residents; not just visitors. Fortynine<br />
market rate residences are planned for the<br />
historic flatiron building on Central Avenue,<br />
while a pizza/craft beer joint and upscale coffee<br />
shop are planned for the street level of the<br />
$11-million project, according to an October<br />
announcement. The project is expected to be<br />
complete by April 2017.<br />
The Town of Saugus has meanwhile received<br />
a $10,000 grant from the Massachusetts<br />
Downtown Initiative to help revitalize Cliftondale<br />
Square as a destination downtown. The money<br />
will identify sustainable businesses as part of a<br />
market study and analysis of the square, which<br />
is at the rotary intersection of Essex and Jackson<br />
Streets and Lincoln Avenue.<br />
Like many New England country towns,<br />
Lynnfield’s “downtown” might be perhaps<br />
better described as the center of town, where a<br />
1714 Meeting House, the Centre Congregational<br />
Church and the town library overlook a Town<br />
Common and Old Burying Ground.<br />
But change is coming. Like many New England<br />
buildings, the library has been added onto<br />
over the years as the town grew. Originally a<br />
schoolhouse dating to 1856, additions in 1959<br />
and 1967 and 1991 added roughly 8,600 square<br />
feet to the building and added an elevator.<br />
But Library Director Holly Mercer said a new<br />
building is needed to provide “21st-century<br />
library services.”<br />
Last spring, Town Meeting overwhelmingly<br />
approved submitting a grant to seek state<br />
funding for a new library. This October, Town<br />
Meeting approved a transfer of land on the edge<br />
of Reedy Meadow Golf Course Summer Street,<br />
about one-third of a mile from the current site,<br />
for the new library. The grant will be submitted<br />
in January and seeks 40 to 60 percent of costs,<br />
which Mercer said have yet to be determined.<br />
Diane Pence and Al Button attend a Yes show at the Lynn Auditorium, which has become a go-to spot<br />
on the North Shore for concerts. Photo: Spenser Hasak<br />
Lynnfield’s library—a former schoolhouse—may soon have to find a new purpose if the town is granted<br />
funding for a new building. Photo: Reba Saldanha
Susan Parziale, who started her own consulting business for home and<br />
office organization, has used her talents to help Shark Tank’s Kevin<br />
O’Leary organize his wine cellar with CellarTracker. Above, she stands<br />
by one of her mantras. Below, she points out a barcode on one of his<br />
bottles. Photos: Reba Saldanha<br />
By Stacey Marcus<br />
When Susan Parziale was a<br />
little girl, she loved to organize<br />
her stuffed animals from biggest<br />
to smallest. During her teen<br />
years, her robust collection of<br />
hair products and makeup were<br />
next in line to get systematized.<br />
“I had a lot of stuff, but it was<br />
all organized,” says the Lynnfield<br />
resident.<br />
After studying Paralegal<br />
Studies/Law at Northeastern<br />
University, she held three<br />
administrative assistant jobs—<br />
one at a risk management firm,<br />
another at a small law practice<br />
and the last at Goodwin Proctor<br />
(known as Goodwin) where she<br />
worked for a decade.<br />
When her daughter Jenna<br />
enrolled in a private autism<br />
school in Bedford and she had<br />
to drive her back and forth,<br />
Parziale decided to launch her<br />
own consulting business, which<br />
she named Organizing Offices &<br />
Homes LLC. In looking to define<br />
her target audience she asked<br />
herself, “Who is overwhelmed?<br />
Who needs an extra set of<br />
hands?” She honed in on moms<br />
as a group that could use her<br />
help, put a few ads on Craigslist<br />
and networked.<br />
“Bam, it blew up!” says Parziale<br />
who runs a successful business<br />
and is a Gold Circle member<br />
of the National Association of<br />
Professional Organizers (NAPO).<br />
She even appeared on 20/20<br />
with Shark Tank’s Kevin O’Leary<br />
after helping him organize his<br />
wine cellar. Parziale notes that<br />
O’Leary shares the wine cellar<br />
with five other men and that<br />
she was tasked with organizing<br />
3,000 bottles, which she<br />
arranged by region and then<br />
used Eric Levine’s CellarTracker<br />
to barcode each bottle.<br />
Along with curating wine<br />
bottles for celebrities, Parziale<br />
uses her organizational talents<br />
to help clients downsize or<br />
oversee estate sales, help<br />
executives organize their offices<br />
and help busy moms organize<br />
their homes and lives. Basically,<br />
if you need to make sense of the<br />
mess, Parziale is the go-to gal to<br />
bring order to the chaos.<br />
She also works (at a discounted<br />
rate) with special needs parents<br />
helping them manage the<br />
mounds of paperwork they need<br />
to keep track of.<br />
“In the early days of diagnosis<br />
there is so much paperwork<br />
including medical testing,<br />
evaluations and appointments<br />
with specialists, it helps to<br />
have it all in one binder so the<br />
parents can grab it and go to<br />
appointments,” says Parziale.<br />
So how does this busy<br />
professional, mother and wife<br />
keep it all together?<br />
“My office is my car,” she says.<br />
“I am working all the time so<br />
I have to be organized.” She<br />
shared these tips to help us<br />
everyday folks keep on track:<br />
Don’t retrieve your mail from<br />
the mailbox until you are ready<br />
to deal with it. Put magazines in<br />
baskets, junk mail in the recycling<br />
and bills in their own bin. “If you<br />
are not ready to tackle the mail,<br />
don’t get it,” says Parziale.<br />
If everything has a home, you<br />
will always find it. She notes that<br />
when looking to wrap a birthday<br />
present, her family knows exactly<br />
where the tape and scissors are<br />
located. “No matter what it is, it<br />
needs a home,” she says.<br />
If you can, prepare lunches for<br />
the family the night before.<br />
Keep ingredients for quick<br />
meals on hand. Parziale often<br />
uses the crockpot and always has<br />
frozen shrimp and vegetables in<br />
the freezer for back up.<br />
Lists are great. Parziale loves<br />
to make lists and cross items off<br />
as she is done. When grocery<br />
shopping she creates her list<br />
by aisle noting, “When I’m in<br />
Market Basket I am not going<br />
down an aisle unless I have to.”<br />
Don’t hang onto anything you<br />
haven’t worn in a year. Give it<br />
someone who will wear it.<br />
If you start a project, finish it<br />
before you move onto the next<br />
thing.<br />
As a writer always hanging off<br />
the edge of a comma, I took note<br />
of her sage advice to end with a<br />
period. Period.<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
23
IN WITH<br />
THE OLD<br />
Former mills get a second life<br />
housing antique treasures<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
By Meaghan Casey<br />
The saying “everything old is new again”<br />
rings true at the Mills at Pulaski, the North<br />
Shore’s largest indoor marketplace for<br />
antique and vintage items.<br />
Whether it’s retro ornaments or unique<br />
gifts for collectors, you’ll be sure to find<br />
everything on your list this holiday season as<br />
you explore the Mills’ 222,000 square feet of<br />
shopping space.<br />
Located at 58 Pulaski St. in Peabody,<br />
the Mills features more than 40 antique<br />
dealers including Antique Classics, Boston<br />
Vintage, Clifton Cache, Cole Mine Antiques,<br />
Dare to Be Vintage, J. Martin Furnishings,<br />
ModHaus, Never Too Many Books,<br />
Redemption Antiques, Rustic Chic, Timely<br />
Treasures, Outside the Box Collections,<br />
Vestige, Warehouse Provence and more.<br />
Hand-painted one-of-a-kind pieces can be found at Dare to Be Vintage.<br />
24
1<br />
2<br />
Top, Phil Mansfield is one of many vendors with a booth in the fourth-floor co-op of the Mills. Bottom,<br />
every corner of Boston Vintage is filled with treasures. Photos: Reba Saldanha<br />
3<br />
The dealers—specializing in vintage finds,<br />
refurbished furniture, mid-century furniture<br />
and décor, modern reproductions, rustic and<br />
primitive décor, gas station memorabilia,<br />
estate sales, lighting, jewelry, clothing, art,<br />
records, books, toys, archived magazines<br />
and more—occupy three four-story former<br />
mill buildings sitting on 2.25 acres. Space<br />
for each shop ranges from 500 square feet to<br />
30,000 square feet.<br />
Though most of the buildings are filled<br />
with independent dealers, the fourth floor of<br />
the center building—which has more than<br />
30,000 square feet of open space—is a coop,<br />
featuring a variety of vendor booths. It’s<br />
the perfect spot for those who love the joy of<br />
the hunt.<br />
Even walking through each building is<br />
like taking a step back in time, since much<br />
of the industrial structure of the former<br />
manufacturing site remains in place.<br />
“There’s nothing like this anywhere else<br />
in New England,” said Antique Classics<br />
Owner Jim O'Connell, who was one of the<br />
first tenants when the Mills opened in 2012.<br />
“Everybody has something different.”<br />
“I love being here,” continued O’Connell,<br />
who has a full-time upholsterer on staff to<br />
provide custom refurbishing of furniture he<br />
picks up at auctions and from dealers. “It<br />
has high ceilings, space to display bigger<br />
furniture and reasonable rent. Plus, we’re<br />
right at the intersections of all the major<br />
roads—95, Route 1, 128 and 114.”<br />
Harry Bartlett, owner of Warehouse<br />
Provence, moved in to the Mills in June after<br />
being in Salem for nearly five years.<br />
“It seems like it’s getting to be a destination<br />
spot,” he said. “There’s a lot of foot traffic. It’s<br />
becoming more and more popular.”<br />
Bartlett’s inventory is centered on primitive<br />
French country pieces. He also offers custompainted<br />
furniture and cabinets using Chalk<br />
Paint® —a popular decorative paint with a<br />
velvety, matte finish. Bartlett also sells the<br />
paint and offers classes in custom painting.<br />
While the Mills at Pulaski may no longer be<br />
the hidden gem that it once was, expect to find<br />
many gems inside every nook and cranny.<br />
1<br />
2<br />
3<br />
Reupholstered alligator-print footstool, $35.<br />
Available at Antique Classics.<br />
Hand-made pillow by Suzanne Faris, dyed with<br />
Chalk Paint, $46. Available at Warehouse<br />
Provence.<br />
Jar with antique baseballs, $82. Available at<br />
Warehouse Provence.<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
25
From left, neighbors Luigi<br />
and Juana Guarino and<br />
Joan and Craig Amsden<br />
enjoy decorating their<br />
homes for the holidays.<br />
<strong>Winter</strong> wonderland<br />
The front yards of the Amsdens, top, and the Guarinos,<br />
below, are completely transformed with lights.<br />
Saugus neighbors create a spectacular<br />
show of lights and decorations<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
By Rich Fahey<br />
Juana Guarino was happy but sore at the<br />
end of a recent Sunday spent decorating her<br />
home at 16 Lynn Fells Parkway in Saugus.<br />
Since 2006, she and husband, Luigi,<br />
have spent weeks in September, October<br />
and November on the decorations for their<br />
home, which includes thousands of lights<br />
as well as characters such as Big Bird and<br />
Mickey Mouse. The pace gets intense in the<br />
weeks before Thanksgiving.<br />
At the same time, a little more than a mile<br />
up the road, Michael Conlon is readying<br />
his breathtaking display at 401 Lynn Fells<br />
Parkway, which annually draws visitors<br />
from as far as Cape Cod, Connecticut and<br />
New Hampshire. It features more than<br />
100,000 lights, which Conlon calls “a<br />
conservative estimate,” because the actual<br />
number is impossible to tell. Each year, he<br />
purchases about 500 new sets of lights to<br />
replace the ones that have burnt out.<br />
For many years after World War II,<br />
the competition was fierce in the Saugus<br />
neighborhood; in fact, homeowners would<br />
even join formal and informal competitions<br />
to determine who had the best display.<br />
The area’s lighting tradition went handin<br />
hand with the development of the Lynn<br />
Fells Parkway, a road designed at the turn<br />
of the 20th Century by celebrated landscape<br />
architects Charles Eliot and brothers<br />
Charles and Frederick Law Olmsted, who<br />
designed the Emerald Necklace around<br />
Greater Boston. The parkway serves<br />
as a connector between the Middlesex<br />
Fells Reservation and the Breakheart<br />
Reservation, and was originally planned<br />
to extend all the way to the Lynn Woods<br />
Reservation, another Olmsted creation.<br />
The Fellways was once a long stretch<br />
of farmland and forests, but development<br />
began in earnest in the 1940s and early<br />
1950s, when returning vets armed with GI<br />
Bill mortgages purchased the new homes.<br />
In the Lynn Fells area, many families<br />
moved from East Boston and the North End.<br />
And while the number of homes with<br />
large displays has declined in recent years,<br />
those who still participate are in with both<br />
feet, spending many weeks and dollars<br />
transforming their homes into Christmas<br />
wonderlands.<br />
The Guarinos decorate for others—and<br />
themselves.<br />
“My husband is like a big kid,” says<br />
Juana, who met Luigi when the native of<br />
Italy and his family moved to her native<br />
Argentina.<br />
The couple has been married for 47<br />
years. It was after they moved to Malden<br />
(their home before coming to Saugus), that<br />
they saw how beautiful Christmas could be.<br />
And when they saw the displays of some of<br />
their neighbors upon getting to Saugus, they<br />
were inspired. Now the Guarinos’ display is<br />
lit starting Thanksgiving Day at dusk, and<br />
is lit each evening until 11 p.m., except for<br />
the week before Christmas, when the lights<br />
don't dim until 1 a.m. Is that a problem with<br />
the neighbors?<br />
“They love it just as much as we do,”<br />
Juana said.<br />
The decorations now fill two sheds and a<br />
garage on their property. The very first year<br />
they decorated, the Guarinos saw results.<br />
“We started getting buses of senior<br />
26
Unique pieces, like a pig in elf’s clothing, a Christmas<br />
moose and life-size angels, adorn the lawn of the Guarinos.<br />
Photos: Reba Saldanha<br />
citizens,” Juana said.<br />
Their home was featured on several radio<br />
stations and each year the crowds coming<br />
by began to grow.<br />
“Even if I complain about the work, I<br />
love it,” Juana said.<br />
The Guarinos share a driveway—and a<br />
love of Christmas—with their neighbors,<br />
Craig and Joan Amsden, who live at 22<br />
Lynn Fells Parkway.<br />
Craig, Joan and their son, John, have<br />
been decorating their home for about the<br />
same length of time as the Guarinos. A<br />
popular addition to the display has been<br />
the temporary bridge John built over the<br />
brook near their home last year. This year<br />
the bridge has stairs and is all lit up. Santa<br />
Claus is in town, of course, and his 7-foot<br />
reindeer are also in the house. Joan has<br />
changed some of the patterns of lights,<br />
finding she likes it better when she lights<br />
the perimeters of her lawn instead of the<br />
interior.<br />
“Did you know you can only put about<br />
300 lights in an outlet before you trip the<br />
circuit breaker?” Joan said. “You learn a lot<br />
through the years.”<br />
She also admitted the work can be<br />
tiresome and the lights and electricity<br />
expensive, but she wouldn’t want to<br />
disappoint those visitors who come to the<br />
neighborhood and have come to expect a<br />
show from Thanksgiving evening until a day<br />
or two after New Year’s Day.<br />
“We're kind of locked into it now,” she<br />
said.<br />
At the home of Conlon, a phone call<br />
in late October found him knee-deep in<br />
gussying up his home for the 17th year in<br />
Saugus. Counting smaller displays at his<br />
former home in Winthrop, he’s been doing it<br />
for 30 years. Children who came to visit him<br />
when he first started the display are now<br />
bringing their own children.<br />
“When I see that, it really makes me<br />
happy,” he said.<br />
In 2008, AOL Living selected Conlon as<br />
having one of the best-decorated homes in<br />
the world, an honor he shared at the time<br />
with properties in California, England and<br />
Brazil.<br />
And while Conlon goes all out for<br />
Christmas, he also decorates for other<br />
holidays such as Valentine’s Day, St.<br />
Patrick’s Day, Easter, Fourth of July and<br />
Halloween.<br />
The display is lit from about 4:30 p.m. to<br />
11 p.m. each day from Thanksgiving until<br />
after January 1.<br />
On weekends, holiday music is also a<br />
part of the celebration.<br />
“It gives me a lot of satisfaction to watch<br />
people enjoying this,” he said.<br />
Conlon begins his planning as soon as<br />
the Halloween decorations come down,<br />
and the actual decoration takes more than<br />
a month. He is always adding something<br />
new to his display. As is traditional in many<br />
Christian churches, the Baby Jesus is not<br />
part of his Nativity scene until 9 p.m. on<br />
Christmas Eve, when carolers participate in<br />
the ceremony, an event to which the public<br />
is invited.<br />
He thrives on the feedback and gratitude<br />
from his visitors.<br />
“If people didn't care, I wouldn't do it,”<br />
he said. “The feedback I get is why I do it.”<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
27
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t<br />
FOOD + DRINK-<br />
Holiday edition<br />
It’s the most wonderful time of the year (written<br />
and no doubt read channeling our best Andy<br />
William’s voice). But it truly is a season filled<br />
with joy—with parties for hosting and beverages<br />
for toasting; flour for mixing and icing for fixings;<br />
gingerbread-house making and cookies baking…<br />
You get the idea. As we gather with family and<br />
friends, food and drink seem to be at the center of<br />
it all. And even on the quieter winter nights, settling<br />
in by the fire, we're more apt to to reach for<br />
sweet desserts and beverages like rich stouts or<br />
hot lattes to keep us warm.<br />
Inside this section, we explore recipes for holiday<br />
cocktails, our top picks for winter brews, pastries<br />
that would delight most hosts and a centuries-old<br />
appreciation for the gingerbread man. Happy<br />
cravings.<br />
Spirits of the season ............... Page 30<br />
What's brewing ...................... Page 31<br />
Sweet spots ........................... Page 32<br />
Ginger and spice ................... Page 33<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
29
FOOD + DRINK<br />
Spirits of the season<br />
It’s the perfect time of year for holiday get-togethers<br />
with family, friends or co-workers—and the perfect<br />
excuse to sip some festive seasonal cocktails. Drink<br />
choices become richer, creamier and adorned with<br />
beautiful (and tasty) touches like peppermint and<br />
cranberries. So rather than hibernating as the days<br />
get colder, enjoy imbibing in some winter warmers.<br />
We asked local bartenders to share their favorite<br />
recipes—all of which should be on their restaurant's<br />
menus now. Three cheers for that.<br />
Apple Alexander<br />
2 oz. Laird’s apple brandy<br />
1 oz. Tempus Fugit crème de cacao<br />
1 oz. light cream<br />
Shaken and served in coupe cocktail glass and<br />
garnished with nutmeg<br />
Available at Rossetti Restaurant, 47 Sutton St., Lynn<br />
Mrs. Kringle’s Secret<br />
1 oz. Belvedere vodka<br />
1 oz. Baileys<br />
.5 oz. peppermint schnapps<br />
.5 oz. Bols crème de cacao<br />
.5 oz. half and half<br />
Shaken and served in a rocks glass with a candy<br />
peppermint rim<br />
Available at Davio’s at MarketStreet, 1250 Market St.,<br />
Lynnfield<br />
Mistletoe Martini<br />
1 oz. Grey Goose vodka<br />
1 oz. St. Elder liquor<br />
.5 oz. blood orange puree<br />
.5 oz. cherry puree<br />
.5 oz. rosemary simple syrup<br />
Shaken and served in a martini glass with cherries<br />
and a rosemary garnish<br />
Available at Stonewood Tavern, 139 Lynnfield St.,<br />
Peabody<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
Photos: Jen Meli and Reba Saldanha<br />
30<br />
Joel Atlas, beverage manager at Rossetti Restaurant,<br />
pours his brandy-based cocktail.<br />
Donna Runcie of Davio’s Lynnfield mixes<br />
Bols crème de cacao into her minty concoction.<br />
Christina DeSousa pours<br />
Stonewood Tavern’s mistletoe martini.
What’s brewing?<br />
FOOD + DRINK<br />
<strong>Winter</strong> seasonals showcase sweet malt flavors<br />
Holiday cocktails aren’t the only beverages getting sprinkled with cinnamon and nutmeg this time of<br />
year. <strong>Winter</strong> beers highlight flavors of the season like allspice, spruce, vanilla, chocolate and gingerbread,<br />
complementing many of our favorite holiday dishes. From stouts to brown ales, barleywine-style ales and<br />
even white IPAs, there’s something for every palate. And while coffee beers are nothing new, we’re seeing<br />
the popularity of cold brew coffee having more of an influence on the craft beer scene this year. Some<br />
of the local varieties we found are really pushing flavors and showcasing new<br />
ingredients. And luckily, they’ve made their way back to shelves just in time for<br />
us to enjoy.<br />
Photos: Spenser Hasak<br />
Holiday Ale<br />
Two Roads Brewing Company<br />
Stratford, Conn.<br />
7.3% ABV<br />
Flavor profile: Caramel, toffee,<br />
allspice<br />
Available at Kappy’s Liquors,<br />
175 Andover St., Peabody<br />
$9.49 for a four-pack of 12 oz.<br />
bottles<br />
Inspired by the Biere de<br />
Noel style, which translates<br />
as “Christmas Beer,” this<br />
amber ale is released in<br />
mid-November and is only<br />
available for the few weeks<br />
leading up to Christmas. It<br />
has a deep malt flavor with<br />
notes of toasted caramel,<br />
nutmeg and plum and pairs<br />
well with slow-roasted and<br />
seared foods.<br />
Xocoveza<br />
Stone Brewing<br />
Escondido, Calif.<br />
8.1% ABV<br />
Flavor profile: Cinnamon, cocoa,<br />
coffee<br />
Available at Whole Foods Market<br />
at MarketStreet, 100 Market<br />
St., Lynnfield<br />
$2.99 for a 12 oz. bottle<br />
This winter-spiced, semisweet<br />
mocha stout is<br />
layered with cocoa, coffee,<br />
pasilla peppers, vanilla,<br />
cinnamon and nutmeg. A<br />
delicious take on Mexican<br />
hot chocolate, it was first<br />
brewed in 2014 as a result<br />
of the company’s annual<br />
homebrew competition. Due<br />
to fan demand, this winning<br />
recipe has gone from being<br />
a one-time offering to a<br />
yearly tradition.<br />
UFO <strong>Winter</strong> Blonde<br />
Harpoon Brewery<br />
Boston<br />
4.9% ABV<br />
Flavor profile: Chocolate,<br />
vanilla, coffee<br />
Available at Nasty Nonni’s Wine<br />
& Spirits, 32 Main St., Saugus<br />
$9.45 for a six-pack of 12 oz.<br />
bottles<br />
New this year, and only<br />
available in November and<br />
December, this unfiltered<br />
vanilla cold brew ale<br />
balances a subtle vanilla<br />
sweetness with a hint of<br />
cold brew coffee. Hazy<br />
and golden in color, it’s a<br />
refreshing unfiltered wheat<br />
beer, paired well with sweets<br />
such as shortbread cookies<br />
or chocolate pastries. It<br />
follows in the footsteps of<br />
Harpoon’s popular <strong>Winter</strong><br />
Warmer, one of the country’s<br />
first seasonal beers.<br />
Hopflake White IPA<br />
The Boston Beer Company<br />
(Samuel Adams)<br />
Boston<br />
6% ABV<br />
Flavor profile: Pine, lemongrass,<br />
honey<br />
Available at Lynnway Liquors,<br />
702 Lynnway, Lynn<br />
$15.79 for a 12-pack of 12 oz.<br />
bottles of six varieties<br />
A new addition to this year’s<br />
Sam Adams winter classics,<br />
this wheat IPA is lively and<br />
bright. It’s light golden with<br />
a distinct floral and honey<br />
aroma. Bold, citrusy hops<br />
and a slightly sweet maltiness<br />
make it an easy-drinking,<br />
yet full-flavored brew,<br />
complementing flavorful,<br />
spicy dishes. In this year’s<br />
variety pack you’ll also find<br />
the new Ginger Beer, the<br />
traditional Boston Lager and<br />
<strong>Winter</strong> Lager and two former<br />
favorites—Old Fezziwig Ale<br />
and Chocolate Bock.<br />
Holidale<br />
Berkshire Brewing Company<br />
South Deerfield, Mass.<br />
6.3% ABV<br />
Flavor profile: Caramel,<br />
cinnamon, fruit<br />
Available at Kappy’s Liquors,<br />
175 Andover St., Peabody<br />
$6.99 for a 22 oz. bottle<br />
A barleywine-style ale<br />
brewed just in time for<br />
the holidays, Berkshire’s<br />
Holidale features a unique<br />
recipe each year. Available<br />
Thanksgiving through New<br />
Year’s, expect a strong ale<br />
with sweet caramel and fruit<br />
flavors peeking up from the<br />
dark hue. Malt flavors vary<br />
but typically include hints of<br />
plum, chocolate, molasses,<br />
coffee and vanilla bean and<br />
pair well with strong cheeses<br />
or rich, sweet chocolate and<br />
caramel desserts.<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
31
FOOD + DRINK<br />
Sweet SpotS<br />
One (and maybe the only) advantage to the days getting shorter and colder this time of year is that it leaves more<br />
time for dessert. And, thankfully, the holidays give us an added excuse to bake cookies, craft gingerbread houses<br />
and give in to sweet indulgences. Our cravings tend toward the deliciously rich and drool-worthy. Luckily, even the<br />
sweetest of teeth will be satisfied by these pastries found in local sweet spots. We sampled a few that will be sure to<br />
be crowd-pleasers this holiday season.<br />
CHOCOLATE MOUSSE TAZZA|$3.99<br />
Available at D’Amici’s Bakery, 500 Eastern Ave., Lynn<br />
BEAR CLAW|$4.75<br />
Available at Esposito Bakery, 323 Main St., Saugus<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
RICOTTA CHOCOLATE CHIP CANNOLI|$3.25 each<br />
SFOGLIATELLA (LOBSTER TAIL) | $4.25<br />
Available at D’Orsi’s Bakery, 197 Washington St., Peabody<br />
RUM BABA|$2.75<br />
ITALIAN ALMOND COOKIES|$0.50 each<br />
Available at Spinelli’s, 10 Newbury St., Peabody<br />
(Route 1, southbound, on the Lynnfield border)<br />
Photos: Jen Meli, Spenser Hasak<br />
32
Ginger,<br />
spice and<br />
everything<br />
nice<br />
FOOD + DRINK<br />
Make way for the gingerbread man.<br />
He’s cute, not so cuddly, but very sweet. And<br />
he comes in with a bang each holiday season—<br />
taking his rightful place in millions of bakeries<br />
and kitchens across the globe.<br />
In fact, no confection represents the holidays<br />
quite like gingerbread in its various forms,<br />
from beautifully decorated houses and cookies<br />
to frosted cakes and loaves like the one we<br />
sampled at D’Orsi’s Bakery in Peabody. The<br />
Gingerbread Construction Co. in nearby<br />
Wakefield has even made it a business to<br />
handcraft gingerbread houses, muffins, loaves<br />
and cookies year-round. Because of its close<br />
proximity to Route 128, the Wakefield shop<br />
(and main construction site) quickly became<br />
the more popular of the company’s two<br />
locations, growing to four times the size of its<br />
original Winchester shop. It’s become a popular<br />
destination spot, particularly this time of year,<br />
for many North Shore natives.<br />
So how did something deriving from the ginger<br />
root (not an obvious ingredient for desserts) get<br />
so popular around here?<br />
You’d have to ask the original settlers.<br />
Gingerbread actually arrived in the U.S. with<br />
the first colonists, bringing recipes with them<br />
from Europe. George Washington’s mother was<br />
said to have developed a recipe for gingerbread<br />
cake in 1784. Queen Elizabeth I, who had<br />
gingerbread figures made and presented in<br />
the likeness of some of her important guests,<br />
has been credited with the invention of the<br />
gingerbread man. And gingerbread houses<br />
gained even more popularity after the Brothers<br />
Grimm published “Hansel and Gretel” in<br />
1812. Amazingly enough, our love of the spiced<br />
ginger-honey-molasses treat hasn’t dwindled<br />
in the nearly five centuries since the first<br />
gingerbread man was served.<br />
But even more surprising is that the true<br />
foundations of gingerbread most likely<br />
originated centuries earlier in the Middle East,<br />
and might even go as far back as the ancient<br />
Greeks and Egyptians. Safe to say, gingerbread<br />
won’t be going out of style anytime soon.<br />
Gingerbread loaf cake with cream cheese<br />
frosting, $8.99. Available at D’Orsi’s Bakery,<br />
197 Washington St., Peabody<br />
Photo: Spenser Hasak<br />
Gingerbread muffins, $2.68 each (or $9.99 for<br />
a box of four). Available at the Gingerbread<br />
Construction Co., 52 Main St., Wakefield<br />
Sip and savor<br />
While the pumpkin spice latte has become<br />
somewhat of a phenomenon in recent years—<br />
and arguably one of the more anticipated<br />
things about the fall season (because, let’s<br />
face it, we need something to look forward<br />
to as we’re putting those beach chairs<br />
away)—don’t be fooled that the demand for<br />
holiday beverages diminishes once those<br />
annual Starbucks red cups get released.<br />
As November rolls into December, the<br />
gingerbread latte quickly becomes the most<br />
requested beverage. And new this year,<br />
baristas also recommend ordering their<br />
holiday spice flat white with gingerbread<br />
syrup. But, you can also make your own<br />
gingerbread latte at home—and save a few<br />
precious dollars for the holiday gift fund.<br />
Here’s how to make it:<br />
Gingerbread latte<br />
1.<br />
Make the gingerbread syrup by<br />
combining 2 cups of water, 1.5<br />
cups of granulated sugar, 2 teaspoons<br />
of ground ginger, half a teaspoon of<br />
cinnamon and half a teaspoon of vanilla<br />
extract in a medium saucepan. Bring the<br />
mixture to a boil, then reduce heat and<br />
simmer for 15 minutes.<br />
Using an espresso machine (or an<br />
2. espresso K-cup in your<br />
Keurig) make a double shot of<br />
espresso. Use the machine to<br />
steam 8 ounces of milk, or heat<br />
up the milk on the stovetop.<br />
Pour half a cup of<br />
3. espresso into a 16-ounce<br />
cup. Add a quarter of a cup of<br />
your gingerbread syrup (and<br />
you’ll have enough left over<br />
for six drinks), followed by the<br />
steamed milk. Stir.<br />
Top off your latte with<br />
4. whipped cream and<br />
ground nutmeg.<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
33
Find out what<br />
your neighbors<br />
in Swampscott<br />
are up to.<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
The winter<br />
edition of<br />
01907 is<br />
available now.<br />
Only $15 for 4 issues<br />
Subscribe at 01907themagazine.com<br />
34
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See our website for the fun<br />
events that we have every day!<br />
328A Broadway<br />
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Claire Dembowski<br />
781.367.7934<br />
Claire@LiveNearTheShore.com<br />
RE/MAX Advantage Real Estate<br />
781-631-2330<br />
Linda Hayes Power<br />
781.605.8805<br />
Linda@NorthShoreHomeSite.com<br />
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Find our daily specials on Facebook<br />
at “Lazy Dog of Lynn Sports Bar.”<br />
Get into FAIRWEATHER before Spring!<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
35
WINTER WHITES<br />
The "no white after Labor Day" rule may be well-known, but it’s also, well…<br />
very outdated. Trade cottons for cashmere and wool in shades such as ivory,<br />
ecru and cream to carry the hue into colder months. And who needs snow?<br />
Create your own winter wonderland with these seasonally-appropriate<br />
whites we spied at shops around One’s cities and towns.<br />
1<br />
1. GAP ColdControl Max<br />
hooded puffer vest in off white,<br />
$50 (originally $89.95). Available<br />
at Gap, MarketStreet, 900 Market<br />
St., Lynnfield.<br />
2. POTTERY BARN faux<br />
fur pom pom throw in ivory,<br />
$129. Available at Pottery Barn,<br />
MarketStreet, 700 Market St.,<br />
Lynnfield.<br />
2<br />
3<br />
3. BURBERRY medium<br />
buckle leather satchel in<br />
limestone, $1,695. Available at<br />
Nordstrom, Northshore Mall,<br />
210 Andover St., Peabody.<br />
5<br />
4<br />
4. GAPKIDS cotton<br />
cable-knit sweater in off<br />
white, $39.95. Available at<br />
GapKids, 900 Market St.,<br />
Lynnfield.<br />
5. North Shore designer MARK<br />
CHAPMAN’s custom-made<br />
throw pillows; 20” metallic silk<br />
with feather and alpaca backing,<br />
$45; and 20” silk with sequins and<br />
faux fur backing, $55. Available<br />
at Pick Up Modern & More,<br />
68 Exchange St., Lynn.<br />
6<br />
6. C.C chunky cable knit beanie<br />
in ivory, $14.99, and knit tech<br />
gloves also in ivory, $12.99.<br />
Available at The Paper Store,<br />
Walnut Place Shopping Center,<br />
214F Broadway, Saugus.<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
36<br />
8<br />
Photos: Jen Meli and Spenser Hasak<br />
7<br />
7. CAROLINE GRACE<br />
cotton/cashmere blend crewneck<br />
pullover in white, $108. Available<br />
at Zimman’s, 80 Market St., Lynn.<br />
8. White 18” bead anchor<br />
necklace with gold hardware,<br />
$108. Available at Vineyard<br />
Vines, MarketStreet, 650 Market<br />
St., Lynnfield.
WELCOME TO THE JUNGLE<br />
One of the season’s biggest trends in women’s fashion is simple to spot:<br />
Leopard. Whether it’s sprinkled in as a subtle trim or a purr-fectly bold<br />
statement piece, leopard print is a sassy classic that makes a comeback every<br />
couple of years (just beware of going full-on jungle cat or it can get tacky).<br />
Take a walk on the wild side with these leopard picks we spotted.<br />
1<br />
2<br />
1. Custom-made velvet throw<br />
pillows in leopard print, $150<br />
each. Available at Zimman’s,<br />
80 Market St., Lynn.<br />
3<br />
2. COACH Tristee shiny rubber<br />
rain boots in black/leopard,<br />
$69.99 (originally $120). Available<br />
at Marshalls, Fellsway Plaza, 655<br />
Broadway, Saugus.<br />
3. KATE SPADE NEW<br />
YORK sleeveless cotton/silk<br />
Domino sheath dress in autumn<br />
leopard, $99.99 (originally<br />
$398). Available at Marshalls,<br />
Fellsway Plaza, 655 Broadway,<br />
Saugus<br />
4. J.CREW Italian calf-hair coin<br />
purse in hazelnut leopard, $49.50.<br />
Available at J.Crew, MarketStreet,<br />
640 Market St, Lynnfield.<br />
4<br />
5. ISAAC MIZRAHI toddler<br />
capelet with leopard trimmings,<br />
$17.99 (originally $36). Available<br />
at T.J. Maxx, Square One Mall,<br />
1201 Broadway, Saugus.<br />
6. KATE SPADE NEW<br />
YORK leopard iPhone 6 & 6s<br />
Case, $40. Available at Nordstrom,<br />
Northshore Mall, 210 Andover St.,<br />
Peabody.<br />
6<br />
5<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
37
Tips for writing<br />
the college essay<br />
By Tracy Miller Geary<br />
We checked in with Tracy<br />
Miller Geary, Academic<br />
Principal of Enrollment Edge<br />
International, to ask her<br />
advice on crafting effective<br />
and compelling college<br />
essays. Tracy guides high<br />
school seniors from around<br />
the country through the<br />
college application essay<br />
process and offers the<br />
following tips on how to write<br />
an essay that will help you<br />
stand out from the crowded<br />
college application pool.<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
38
Realize the importance of the essay<br />
It is the job of each college admissions officer to pick the best<br />
candidates for their school. Most college counselors will tell<br />
you that the essay is the most important part of the application<br />
after GPA and test scores because it is the only place in the<br />
entire application process for admission officers to learn who<br />
you really are and discover what you are passionate about.<br />
In order to connect with the person reading your essay, you’ll<br />
want to write a compelling story that highlights who you are,<br />
an authentic and caring individual. Let them see that you<br />
deserve a place in their college community.<br />
Pick a meaningful topic<br />
Pick a topic that interests you personally and is important to<br />
you. The essay doesn’t have to focus on a monumental event<br />
or a life-changing experience. Not everyone can make the<br />
winning goal in a soccer tournament. Don’t be afraid to write<br />
about something small, as long as it can convey who you<br />
are and what you value. Your topic might be something that<br />
others also experienced, but make sure to have your own<br />
personal take on how it affected you. One of the best essays<br />
I ever read involved a student’s experience making soup with<br />
her young niece.<br />
I advise picking a topic before choosing a prompt because<br />
only if the subject is meaningful to you, will you be able to<br />
write about that subject in a complete and personal way.<br />
Almost any story can be framed in a way that responds to<br />
an essay prompt. I suggest writing your first draft without<br />
thinking about the word limit. There is time to edit your essay<br />
later; the first draft should be all about discovering what you<br />
have to say.<br />
Organize what you have to say with<br />
key points<br />
Outlining your ideas before you actually start writing the<br />
essay is a good way to figure out exactly what you want to<br />
say. Spend the necessary time to reflect on yourself and your<br />
experiences so you know your strengths and weaknesses.<br />
Figure out the purpose of your essay, before you write it. Ask<br />
yourself: What message do I want people to take away from<br />
my essay? Knowing the answer to that question before you<br />
sit down to write will make your writing genuine, clear and<br />
compelling.<br />
Answer the Prompt<br />
This seems like a simple idea, but many students do not<br />
heed this advice. An essay, no matter how well-written it is,<br />
will not be successful if it doesn’t answer the question. A<br />
student who submits an essay that doesn’t directly answer<br />
the prompt will be seen as not taking that particular university<br />
seriously. At the very least, the essay will give the impression<br />
that the student can’t follow directions. Answering the prompt<br />
is especially pertinent for those students who are recycling an<br />
essay, or taking an essay from one application and reworking<br />
it to fit into a new application. Recycling an essay saves time<br />
but it only works if you edit the essay so that it answers the<br />
question asked in the new prompt. Don’t take an essay and<br />
stretch it to fit five completely different prompts. If you do,<br />
your essay will be awkward and unconvincing. It’s also very<br />
important to keep to the required word limit. The Common<br />
App requires an essay with a minimum of 250 words and a<br />
maximum of 650 words. The word counts for essays for other<br />
schools range from 100-750 words.<br />
Maintain a positive attitude in your essay<br />
Again, this may seem like an obvious idea, but it is very<br />
important. If you have endured difficult circumstances, it is<br />
appropriate to share your story. But do not point fingers, whine<br />
or sound like you’ve given up. It’s important to demonstrate<br />
perseverance and resilience. An effective essay will talk<br />
about how you have dealt with, and hopefully overcome, the<br />
obstacles presented. The key is to not focus on the event but<br />
on the impact that the event had on you and how have risen<br />
above it.<br />
Use an authentic voice<br />
Admissions officers know that you are a high school senior,<br />
and they expect you to write like one. Since the essay is your<br />
story, it needs to be told in your voice. If an essay doesn’t<br />
match the writing style or supersedes the level of writing found<br />
on your test essays, many schools with automatically reject a<br />
student’s application because they suspect plagiarism. Never<br />
let someone else write your essay, and never let someone<br />
edit your work to the point that it is no longer recognizable<br />
as your essay. A strong essay will include concrete, specific<br />
details, including dialogue. The old saying “Show, don’t tell” is<br />
especially relevant for a college essay. Be sure to avoid slang<br />
and inappropriate language.<br />
Revise, revise, revise<br />
Unfortunately, there aren’t any shortcuts to crafting a<br />
powerful and effective college essay. The best essays<br />
take time and many revisions. Everything you read—in the<br />
newspaper, online, in a book or a magazine—has been<br />
revised many times before you see it. Make sure to also leave<br />
yourself plenty of time to proofread your essay. It helps to<br />
get feedback on your essay; asking one or two people for<br />
feedback is probably enough, but choose the right people,<br />
such as a teacher you trust, a counselor, possibly a parent.<br />
Having too many editors dilutes your work. Remember, you<br />
want your essay to sound like you.<br />
Make sure at the end that your essay<br />
reflects you<br />
If you’re not sure your essay is personal enough, place your<br />
thumb over the name on the paper. Could you put another<br />
name at the top because it could be an essay written by many<br />
other students? Ask yourself if the essay is personal to you so<br />
that your name is the only name that could be at the top. If you<br />
fail the thumb test, you might need to rethink the topic or your<br />
approach to it. You want your essay to be unique to you. My last<br />
piece of advice is that if you wouldn’t want your grandmother<br />
to read your essay, it’s probably not the right one to send to a<br />
prospective college!<br />
Tracy Miller Geary has an extensive background helping students<br />
with their writing. She has been a writing tutor at Harvard and is<br />
the editor of two of the university’s yearly student publications.<br />
Besides having been a writing instructor and tutor at MIT, she<br />
has been a part of that school’s Freshmen Essay Evaluation for<br />
the past 15 years. She holds a master’s in Creative Writing from<br />
Harvard University and has published short fiction in more than<br />
30 literary and national magazines and anthologies.<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
39
TRUST THE WINDOWS.<br />
MORE REMODELERS DO.<br />
Andersen windows and doors are the most trusted among remodelers. 400 Series<br />
products are available in a wide range of replacement styles with options and accessories<br />
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A D V E R T I S E R S I N D E X<br />
Avico Masonry ....................................15<br />
Boston Porch and Deck Co. ...............15<br />
Carey Law Office ................................34<br />
Coldwell Banker, Debbie Caniff ............7<br />
Coldwell Banker, Evelyn Rockas ..........5<br />
Coldwell Banker, Joyce Cucciara .........9<br />
Coldwell Banker, Louise Touchette .......3<br />
Fairweather Apartments .....................35<br />
FindMassMoney.com,<br />
Unclaimed Property Divisions .............16<br />
Giblees Menswear ..............................41<br />
Good Earth ..........................................41<br />
Lazy Dog ............................................35<br />
LynnArts/Lynn Museum ......................41<br />
Lynn Auditorium ................... Back Cover<br />
Lynnfield Meat and Deli ......................42<br />
Lynnway Auto .....................................34<br />
Malden Catholic H.S. .............. Inside FC<br />
Moynihan Lumber ...............................40<br />
Park Press ..........................................44<br />
P.M. Gallagher ........................ Inside BC<br />
RE/MAX Advantage ............................35<br />
Riverworks Credit Union .....................19<br />
Route 1 Car Wash ..............................15<br />
St. Pius .................................................6<br />
Thin ‘n Trim ...........................................1<br />
Thomas T. Riquier, CFP, CLU ...............4<br />
Tri City Sales ........................................8<br />
U.S. Senior Open ...............................43<br />
Vinnin Liquors .....................................28<br />
burn clean<br />
burn green<br />
With a candle for the Good Earth.<br />
Giblees is New England’s largest men’s store with over 11,000 square<br />
feet of world famous brands, in-house tailor shop and free alterations!<br />
85 Andover Street, Route 114, Danvers<br />
978-774-4080 giblees.com<br />
Pure soy, custom poured candles.<br />
goodearthcandle.com<br />
ONE MAGAZINE WINTER <strong>2016</strong><br />
41
LYNN IS SWEET ON MARSHMALLOW FLUFF<br />
THE ART OF STORYTELLING IN LYNNFIELD<br />
MILLING AROUND PEABODY<br />
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OUR DELICIOUS<br />
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• Everything made fresh daily<br />
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• Meats that don’t sell become<br />
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One subscriptions are the perfect<br />
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ONE MAGAZINE WINTER <strong>2016</strong><br />
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