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LYNN IS SWEET ON MARSHMALLOW FLUFF<br />

THE ART OF STORYTELLING IN LYNNFIELD<br />

MILLING AROUND PEABODY<br />

SAUGUS’ SPECTACLE OF LIGHTS<br />

WINTER <strong>2016</strong> $5.00


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Tastes as good<br />

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––– thinntrim.com –––<br />

LYNN, MA


Publisher<br />

Edward M. Grant<br />

Chief Executive Officer<br />

Beth Bresnahan<br />

F R O M T H E P U B L I S H E R<br />

Food for thought in this One<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

2<br />

Chief Operating Officer<br />

James N. Wilson<br />

Chief Financial Officer<br />

William J. Kraft<br />

Editor<br />

Meaghan Casey<br />

Directors<br />

Edward L. Cahill<br />

John M. Gilberg<br />

Edward M. Grant<br />

Gordon R. Hall<br />

Monica Connell Healey<br />

J. Patrick Norton<br />

Michael H. Shanahan<br />

Advertising<br />

Ernie Carpenter<br />

Bob Gunther<br />

Ralph Mitchell<br />

Phil Ouellette<br />

Patricia Whalen<br />

Contributing Writers<br />

Leah Dearborn<br />

Rich Fahey<br />

Tracy Miller Geary<br />

Dave Liscio<br />

Steve Krause<br />

Stacey Marcus<br />

Cyrus Moulton<br />

Photographers<br />

Spenser Hasak<br />

Jen Meli<br />

Paula Muller<br />

Reba Saldanha<br />

Design<br />

Trevor Andreozzi<br />

Production<br />

Peter Sofronas<br />

Tim McDonough<br />

I N S I D E T H I S E D I T I O N<br />

Making dreams come true ............. 10<br />

Wildly wonderful .............................. 12<br />

Lynn's sweet on Fluff ...................... 14<br />

All in the numbers ........................... 17<br />

Changing landscape ....................... 18<br />

Centering on Peabody .................... 20<br />

What's up downtown ...................... 22<br />

The joy of life and order .................. 23<br />

In with the old .................................. 24<br />

<strong>Winter</strong> wonderland .......................... 26<br />

Food + Drink ................................... 29<br />

<strong>Winter</strong> whites ................................... 36<br />

Welcome to the jungle .................... 37<br />

Tips for writing the college essay ... 38<br />

The 18th anniversary of my mother’s death was a few weeks before this edition of One<br />

went to press. A story in it reminded me of her: David Liscio’s piece on Marshmallow Fluff.<br />

My mother was what you might call culinarily challenged. My grandmother once told me<br />

that when my mother was dating my father, she would prepare whatever it was that my mother<br />

was to serve, leaving her only to turn on the stove – which worked fine until my father asked<br />

for a cup of coffee and my mother plugged in the pot, not knowing that water was an essential<br />

ingredient. My mother herself told me that the first cake she baked could have doubled as a<br />

doorstop; and I remember the first cheeseburger she made for me somehow caught fire.<br />

Not that I’ve exactly appeared emaciated at any point in my life. “Husky,” as I recall,<br />

was the section my mother took me for clothes at Burrows and Sanborn in downtown Lynn<br />

when I was a kid. So I smiled when I read Liscio’s story because it brought to mind my first<br />

Fluffernutter.<br />

My mother packed one for my lunch at St. Joseph’s Grammar School, on Green Street.<br />

After being in a bag in a school desk for several hours, it appeared to have been the first<br />

sandwich ever laminated. The Wonder Bread, Teddy (of course) Peanut Butter, Fluff and<br />

Saran Wrap became one. There was no chance of actually unwrapping and eating the thing; it<br />

sort of just oozed out, all over my hands, my face, and my St. Joseph’s uniform. (Navy pants,<br />

light blue shirt, and green tie. I tried to tell the good Sisters of St. Joseph then that it just<br />

wasn’t a good look. Maybe if the tie had tasteful white polka dots . . . But, I digress.)<br />

A few years ago, I was thrilled upon discovering a restaurant in Manhattan’s West Village<br />

– a place since closed – called Peanut Butter & Co., which featured a Fluffernutter on the<br />

menu. Ah, Heaven on earth. And should I make it to the non-Village Heaven, Fluffernutters<br />

might be a principal reason why. (The esteemed sports editor of The Daily Item, Steve<br />

Krause, years ago told me I’m not getting in, because I lose points by timing homilies at Mass<br />

and grousing when priests go longer than 4 minutes – bless me, Fathers, but the Gettysburg<br />

Address was 272 words and Abe got his point across – and my friend Harold says that other<br />

than him none of our friends is going to be there anyway.) But if St. Peter cuts me a break,<br />

it could be because, since I was a kid, I’ve given up desserts and candy and such for Lent.<br />

(I think the Catholic Church might have stopped that years ago, but I hang onto it for any<br />

number of reasons, including my Lenten sacrifice being the only thing that precludes my<br />

having to lobby Ralph Lauren and Barneys to open their own Husky departments.)<br />

Because my diet consists primarily of peanut M&Ms and cookies, giving it all up for 40<br />

days and 40 nights is brutal. All that saves me is Fluffernutters. And, no, I don’t think that’s<br />

against either the letter or the spirit of my Lenten law. And in the end, that decision will rest<br />

with a Higher Authority. I’m just hoping Don Durkee will be on the screening committee.<br />

As for the rest of One . . .<br />

Read about a group of Saugus neighbors who take Christmas decorations to unimaginable<br />

heights; a professional organizer who has dabbled in celebrities’ wine cellars; a baseball guy<br />

who got his inspiration from Billy Beane; and a writer-illustrator who has a unique way of<br />

capturing some of the fashion icons of our era. There’s also a page dedicated to pastries; and<br />

an overview of development in Lynn, Lynnfield, Peabody, and Saugus and how the comings<br />

and goings of restaurants are a key component. In one of the stories, Cyrus Moulton suggests<br />

that restaurants make downtown Lynn a foodie destination.<br />

I don’t know. How can that be when only one of them – Land of a Thousand Hills coffee<br />

shop, fortuitously located across from my office on Munroe Street – serves Fluffernutters?<br />

Ted Grant<br />

One is distributed quarterly to all households in Lynnfield and select postal routes in Lynn,<br />

Peabody and Saugus. If you reside outside of the distribution areas and are interested in a<br />

subscription, please call 781-593-7700 x1253; or email info@essexmediagroup.com.<br />

Read online: onethemag.com<br />

Cover: Photo illustration by Trevor Andreozzi | Photography by Reba Saldanha | Cocktail courtesy of Stonewood Tavern, Peabody


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WINTER <strong>2016</strong> | 7


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Making<br />

dreams<br />

come<br />

true<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

As the holiday season<br />

approaches, a special<br />

energy fills the air<br />

with people looking forward<br />

to sharing holiday joy with<br />

family and friends. Images of<br />

excited children being tucked<br />

in bed, tossing and turning with<br />

anticipation, make us smile as<br />

we imagine their sugar plumfilled<br />

dreams. Yet, for the one in<br />

seven children living in poverty<br />

in Massachusetts, dreams are<br />

not always filled with sugar<br />

plums.<br />

As hard as it is to imagine,<br />

some of the children living here<br />

on the North Shore do not have<br />

a bed of their own.<br />

In 2011, advocates from the<br />

Massachusetts Coalition for the<br />

Homeless (whose headquarters<br />

is located on the Lynnway)<br />

learned that many students in<br />

local public schools were not<br />

getting a good night’s sleep<br />

because they did not have<br />

The<br />

inspiring tale,<br />

written by Stacey<br />

Marcus and illustrated<br />

by students from eight<br />

local schools, will be<br />

released in early 2017. Every<br />

book purchase supports<br />

Massachusetts Coalition<br />

for the Homeless' A<br />

Bed for Every Child<br />

initiative.<br />

10


Sisters Kamilah and Kiana share a hug with Tuck, a cuddly teddy bear who helped launch the #sharethebear campaign. Photo: Reba Saldanha<br />

their own bed to sleep in at night. The<br />

Coalition took action and launched A<br />

Bed for Every Child.<br />

“Since we launched the program<br />

we have distributed over 3,600<br />

new twin beds to children living in<br />

poverty in the Commonwealth,” said<br />

Robyn Frost, Executive Director of<br />

the Massachusetts Coalition for the<br />

Homeless. “Unfortunately, the need for<br />

beds has outpaced our ability to raise<br />

the critically needed funding for this<br />

program to expand. With the holiday<br />

season right around the corner, A Bed<br />

for Every Child created the 250 Beds<br />

for 250 Kids by Christmas Campaign.”<br />

As part of the campaign to raise<br />

awareness, the Coalition unveiled its<br />

mascot Tuck, a cuddly Vermont Teddy<br />

Bear Co. bear who helped launch the<br />

#sharethebear campaign and will be<br />

touring the Commonwealth through<br />

appearances and pop-up events over<br />

the next year. The Coalition will be<br />

launching a book entitled “A Bed for<br />

Every Bear: Tuck’s Tale” in early 2017.<br />

The enchanting story was illustrated<br />

by students from eight schools—one of<br />

which was the Cobbet School in Lynn.<br />

Frost notes that the 250 Beds for<br />

250 Children by Christmas is the first<br />

milestone in a larger campaign to raise<br />

money for 1,500 beds over the next<br />

year. The cost of each bed is $250.<br />

For every donation of $250 and above,<br />

donors will receive a Tuck teddy bear or<br />

they can elect to give it to a child who is<br />

receiving a bed from the initiative.<br />

“We’re looking for individuals and<br />

businesses to help us reach our goal.<br />

This holiday season, help children make<br />

their dreams come true by giving them a<br />

bed of their very own,” says Frost.<br />

Visit abedforeverychild.org to learn<br />

how you can help.<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

11


WILDLY WONDERFUL<br />

By Stacey Marcus<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

Lynnfield storyteller<br />

has a way with<br />

words — and art.<br />

Illustrations: Courtesy of Carlyn Beccia<br />

12


Award-winning author and illustrator<br />

Carlyn Beccia reflects on her younger years<br />

growing up in Lynnfield with a little laugh.<br />

“I was a child that ran away a lot,” she<br />

says, noting that she never got very far, but<br />

her parents treasure the photo they shot of<br />

her donning a Hollie Hobbie nightgown<br />

and slippers, suitcase in tow, attempting to<br />

escape in the snow. “I was a very rebellious<br />

child always horrifying my mother with<br />

stuff I wore and trying to push her buttons.”<br />

The wild child earned a full fouryear<br />

scholarship to the University of<br />

Massachusetts Amherst and graduated<br />

in 1995. Her first foray into the work<br />

world was with Kronos selling time and<br />

attendance systems.<br />

“I would advise everyone to go into sales<br />

because it’s an aspect of everything you do<br />

in business,” she says.<br />

She then spent the next decade-anda-half<br />

working in graphic design and art<br />

direction at advertising agencies.<br />

“I always loved design,” says Beccia,<br />

who decided to go into children’s book<br />

publishing when she got married and had<br />

children of her own.<br />

She sent some circus posters to an editor<br />

at Houghton Mifflin and got picked from a<br />

slush pile.<br />

“Less than one percent of people get<br />

picked from the pile,” notes Beccia.<br />

Luckily, Editor Ann Rider loved them<br />

and asked Beccia to write a story about<br />

them. Her debut book “Who Put the B<br />

in Ballyhoo?” was the Golden Kite honor<br />

recipient for picture book illustration.<br />

“Karma shined on me by connecting me<br />

with Ann,” Beccia notes.<br />

Her award-winning books illuminate<br />

her myriad talents as an author and<br />

storyteller. She has written and illustrated<br />

six books, has one coming out shortly<br />

and just illustrated two more. Although<br />

an illness sidelined her for a short while,<br />

her well of works showcases a portfolio<br />

of masterpieces that looks like she hasn’t<br />

missed a beat. “The Raucous Royals” won<br />

the International Reading Association’s<br />

2009 Children’s and Young Adult Book<br />

Award for Intermediate-Nonfiction.<br />

“I Feel Better with a Frog in my Throat”<br />

was the nonfiction picture book Cybil<br />

Award winner, Parents' Choice Silver Honor<br />

medalist, an Oppenheim Toy Portfolio award<br />

winner, a Blue Stem Award Nominee and<br />

received a Silver Honor from the California<br />

Reading Association’s Eureka! Nonfiction<br />

Children’s Book Awards. “It's is a gross<br />

book. I wasn’t sure if the market would<br />

like it,” Beccia says of the medical mystery<br />

book that tours a collection and connection<br />

of cures. “It’s hard to predict what kids are<br />

going to like.”<br />

“My favorite book is the fashion book I<br />

just wrote called ‘Fashion Rebels.’ I wish I<br />

had it as a kid.” says Beccia.<br />

The gorgeously illustrated book<br />

shows and tells the stories of 25<br />

fashionistas throughout time and<br />

how their fashion choices influenced<br />

history. Beccia prides herself on her<br />

ability to transition from super girly<br />

stuff to gross subjects like body<br />

parts and decomposition. “In my<br />

other life I was one of those wacky<br />

doctors,” she jokes.<br />

Her two children, Charlotte<br />

and Johnny, are great<br />

Carlyn Beccia, pictured at left, published<br />

this award-winning children’s book in 2010.<br />

inspirations. “Johnny is hilarious and<br />

shares my dark humor while Charlotte is<br />

a real fashionista. Every morning she turns<br />

to the famous fashion icons for style,” she<br />

says.<br />

Beccia loves Lynnfield and that her<br />

family is close by. Along with a strong<br />

sense of community, she applauds the town<br />

for its education system and that everyone<br />

knows each other. She adores doing school<br />

visits.<br />

“I love having lunch with the kids and<br />

interviewing them,” she says. “It’s so<br />

interesting to hear their perspectives.”<br />

Beccia’s illustrations of Katharine<br />

Hepburn, Lady Gaga and Audrey<br />

Hepburn (above, from left) and<br />

Madonna (at left, along with a<br />

fashion sketch) appear in her most<br />

recent book, “Fashion Rebels.”<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

13


Fluff celebrated by<br />

many, but it's only<br />

made in one place<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

By David Liscio<br />

When talk turns to<br />

Marshmallow Fluff, it’s not<br />

unusual to hear enthusiastic<br />

opinions from pre-teens, Baby<br />

Boomers and those enjoying<br />

their golden years. After all, the<br />

beloved white goop has been<br />

around for decades, with nearly<br />

every ounce produced at the<br />

Durkee-Mower factory in Lynn.<br />

In fact, Fluff has a birthday<br />

coming up. The popular sugary<br />

sandwich spread turns 100 years<br />

old in 2017 and fans contend it’s<br />

a reason to celebrate.<br />

Oddly enough, the annual Fluff<br />

Festival is held in Somerville,<br />

which boasts a connection to<br />

the product, but isn’t host to<br />

where it’s made. That distinction<br />

is solely Lynn’s—and don’t let<br />

anyone from Somerville tell you<br />

otherwise.<br />

To emphasize that point, five<br />

years ago, the Lynn Museum &<br />

Historical Society began selling<br />

limited-edition t-shirts with the<br />

words: “I’m a Fluffernutter. I’m<br />

from Lynn.” The current leaders<br />

of Durkee-Mower were generous<br />

in offering the rights to use the<br />

Fluff brand logo along with the<br />

Fluffernutter logo. Sales of the<br />

t-shirt not only helped to raise<br />

money for educational programs<br />

at the museum, but helped to<br />

reaffirm Lynn’s title as City of<br />

Fluff.<br />

So how did a festival wind up<br />

in any city other than Lynn? As<br />

it turns out, Somerville’s efforts<br />

to rehabilitate its crumbling<br />

Union Square neighborhood<br />

called for not only shoring up<br />

the commercial buildings and<br />

housing stock, but finding ways<br />

to attract visitors. Eleven years<br />

ago, event organizers joined<br />

forces with the redevelopment<br />

team to sponsor the festival in<br />

Union Square. The madcap<br />

one-day event, which typically<br />

attracts between 15,000 and<br />

20,000 visitors, features a Fluff<br />

jousting match, Fluff sandwicheating<br />

antics, Fluff train, Fluff<br />

cooking contest, scavenger<br />

hunt and other wild and wacky<br />

activities. Ironically, the Fluff<br />

itself is shipped in from Lynn.<br />

Fluff was chosen—some<br />

might even stay stolen—because<br />

its origins can be traced back to<br />

1917, when Somerville resident<br />

Archibald Query began making<br />

the concoction in his kitchen<br />

and selling it door to door. But,<br />

the Somerville connection to<br />

Fluff began and ended in Query’s<br />

kitchen. In fact, it wasn’t even<br />

called Fluff until businessmen<br />

H. Allen Durkee and Fred<br />

L. Mower named it that after<br />

buying the formula from Query<br />

in 1920 for $500. By that time,<br />

Query had shut down his small<br />

operation because World War I<br />

had created shortages of sugar<br />

and other ingredients.<br />

Durkee and Mower, both<br />

graduates of Swampscott High,<br />

were already involved in a candymaking<br />

venture, started upon<br />

their return from the battlefields<br />

of France where they served<br />

in the U.S. Army infantry. So<br />

they continued to cook their<br />

confections at night and sell<br />

door-to-door during the day. At<br />

the time, a gallon container of<br />

Marshmallow Fluff sold for a<br />

dollar.<br />

It didn’t take long for grocers to<br />

realize customers wanted to buy<br />

the product off the shelf instead<br />

of directly from a salesman.<br />

Fluff had established a glowing<br />

reputation among local mothers<br />

who quickly amassed and shared<br />

their recipes. Many praised the<br />

fact that Marshmallow Fluff does<br />

not require refrigeration.<br />

By 1929, Durkee and Mower<br />

had outgrown their small<br />

facility and moved to a factory<br />

on Brookline Street in East<br />

Lynn, tripling their floor space<br />

to 10,000 square feet. Four<br />

more employees were hired,<br />

bringing the staff to 10. The<br />

company also produced an<br />

instant cocoa. The following<br />

year, they began advertising on<br />

the radio, sponsoring the weekly<br />

“Flufferettes” talk show that<br />

was broadcast throughout New<br />

England. The show featured<br />

live music, comedy skits and<br />

commentary. It aired for over a<br />

dozen years.<br />

The current factory on Empire<br />

Street opened in 1950 and has<br />

been churning out the sticky<br />

spread at record rates ever<br />

since, ensuring that Lynn stays<br />

on the map as the official home<br />

of Marshmallow Fluff, no matter<br />

whether other communities<br />

choose to claim part of the fame.<br />

These days, Durkee-Mower is<br />

headed by Don Durkee and Jon<br />

Durkee, the son and grandson of<br />

founder H. Allen Durkee. Don,<br />

91, is in semi-retirement, but<br />

still holds the title of president.<br />

Jon serves as treasurer and<br />

executive vice president.<br />

“We’re happy to keep the<br />

legacy going,” said Jon. “I’d say<br />

we’re caretakers of the product,<br />

which has become so iconic over<br />

the last 100 years. God willing,<br />

it’ll be around for another 100<br />

years.”<br />

The company produces<br />

about seven million pounds of<br />

Marshmallow Fluff per year,<br />

sold mainly in pint-to-quartsized<br />

plastic white tubs. New<br />

technology has improved the<br />

way the company manages its<br />

accounting, but not necessarily<br />

production.<br />

“Most of our machines are 60<br />

years old,” said Jon. “Even the<br />

new mixers we bought last year<br />

are virtually the same as the<br />

50-year-old ones we replaced.<br />

It’s almost like a time machine.”<br />

In addition to its iconic white<br />

Fluff, the company also makes a<br />

strawberry version, as well as a<br />

beet-dyed batch that’s primarily<br />

for its European customers,<br />

a raspberry-flavored version<br />

for its Canadian market and a<br />

chocolate version for German<br />

consumers. And of course, the<br />

peanut butter and marshmallow<br />

combination of the Fluffernutter<br />

remains a popular childhood<br />

(and adulthood) staple.<br />

Interestingly, the Fluffernutter<br />

was the brainchild of Emma<br />

Curtis of Melrose, who was<br />

Revolutionary War hero Paul<br />

Revere’s great-great-great<br />

granddaughter. Using Snowflake<br />

Marshmallow Crème (an early<br />

competitor from 1913 to 1940),<br />

Emma’s Fluffernutter recipe was<br />

unveiled during World War I and<br />

dubbed the “Liberty Sandwich.”<br />

Today, however, the Flutternutter<br />

is a registered trademark of<br />

Durkee-Mower Inc., taking its<br />

rightful place at home in Lynn.<br />

14


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ONE MAGAZINE WINTER <strong>2016</strong><br />

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ten minutes. Now, I’m reunited<br />

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my husband to a fun night out! ”<br />

— Dana N, Brookline<br />

Actual Recipient


ALL IN THE NUMBERS<br />

Lynnfield native hitting a home run in the analytics field<br />

By Steve Krause<br />

According to Jay Sartori,<br />

baseball analytics has no hard<br />

and fast definition. It may not<br />

be a case of “if I told what I<br />

did, I’d have to kill you,” but it<br />

may be close.<br />

“It’s not easy to do,” said<br />

Sartori. “Essentially, at its<br />

simplest level, what we’re<br />

doing is taking any and all<br />

information that we can get<br />

our hands on and, through<br />

the use of various tools—and<br />

a lot of them happen to be<br />

technical computer tools—we<br />

can improve our decisionmaking.”<br />

Got all that? The Detroit<br />

Tigers can only hope Sartori<br />

and his crew do. Sartori is<br />

senior director of baseball<br />

operations and analytics, and<br />

general manager Al Avila’s<br />

right-hand man. Still, if you<br />

ask Sartori what that actually<br />

means, he can’t, or won’t tell<br />

you.<br />

There’s the general<br />

definition, which comes<br />

down to assisting Avila and<br />

overseeing the team’s dayto-day<br />

operation. But then<br />

there’s the other aspect of his<br />

job, which is to use rigorous<br />

statistical analysis and data to<br />

make personnel and in-game<br />

decisions easier.<br />

But what does that mean?<br />

“There are all kinds (of<br />

analytics),” he said. “All<br />

different things. I am sort of<br />

hesitant to point to any one<br />

stat metric. It depends on<br />

what we’re trying to do.”<br />

In other words, there’s a<br />

separate set of metrics for<br />

every type of player, from<br />

Stephen Strasburg to Jose<br />

Jay Sartori is the Tigers’ senior director<br />

of baseball operations and analytics.<br />

Bautista (Sartori worked up<br />

numbers for both).<br />

Sartori grew up in Lynnfield<br />

and attended St. John’s Prep,<br />

graduating in 1998. He played<br />

baseball at the Prep for a year,<br />

in addition to playing football<br />

and running track.<br />

“But it became fairly<br />

obvious,” he said, “that my<br />

athletic career wasn’t going to<br />

take me anywhere. I learned<br />

early on that I had to focus on<br />

the books.”<br />

This doesn’t mean he<br />

stopped playing. It just means<br />

that it became more of an<br />

avocation for him. He played<br />

summer ball for a season for<br />

the Boston Men’s Baseball<br />

League, mainly as a pitcher.<br />

“But I played all over,” he<br />

said. “I even caught a few<br />

times. I considered myself a<br />

utility player.”<br />

He was also a fan. He recalls<br />

attending a 1988 playoff<br />

game at Fenway Park against<br />

the Oakland Athletics.<br />

“That was a huge deal,” he<br />

said. “I remember being taken<br />

out of school for that one.”<br />

The Red Sox lost that game,<br />

during which Spike Owen,<br />

who had been acquired midseason<br />

to solidify the shortstop<br />

position, made two errors.<br />

He matriculated to Boston<br />

College, where he majored<br />

in finance and management<br />

information systems. After<br />

earning his degree, he began<br />

his career in the banking<br />

industry.<br />

Then, he read the book<br />

“Moneyball,” about Oakland<br />

general manager Billy Beane,<br />

and how, through the use<br />

of Sabermetrics and other<br />

esoteric working of numbers—<br />

all of which comprise the term<br />

“analytics”—the A’s managed<br />

to win with one of the<br />

skimpiest payrolls in baseball.<br />

Sabermetrics is defined as<br />

the application of statistical<br />

analysis to baseball records,<br />

especially in order to evaluate<br />

and compare the performance<br />

of individual players. The term<br />

comes from the acronym<br />

“SABR,” which stands for the<br />

Society of American Baseball<br />

Research, and it was coined<br />

by Bill James, who is a pioneer<br />

in the move toward using<br />

computers to enhance the<br />

study of baseball tendencies.<br />

The book, and the methods,<br />

fascinated Sartori.<br />

“I was working, and hadn’t<br />

started grad school yet,” said<br />

Sartori. “And I thought ‘hey,<br />

that would be great.’ That<br />

sparked it my interest.”<br />

Then, he ran into an old<br />

friend—Swampscott’s Peter<br />

Woodfork—and told him of<br />

his burgeoning interest in<br />

parlaying his love of statistics<br />

and computers with baseball.<br />

Woodfork, who is now an<br />

assistant for Joe Torre in MLB’s<br />

New York offices, passed<br />

Sartori’s resume around, and<br />

Sartori began work in the<br />

labor relations office, where<br />

his expertise in PowerPoint<br />

presentations was put to good<br />

use.<br />

After a stint in the MLB<br />

office, Sartori left the industry<br />

for a time to work for Apple.<br />

(He still has an affinity for<br />

working with Macs instead of<br />

PCs, and one of his stipulations<br />

when getting the job with the<br />

Tigers was being able to use<br />

a Mac).<br />

But he got itchy feet, and<br />

before long he was back in<br />

baseball, first as an assistant<br />

GM in Toronto, and now in<br />

Detroit.<br />

And in baseball he hopes to<br />

stay. When asked whether he<br />

would like to work in baseball<br />

for the rest of his life, he said,<br />

“that’s the plan.”<br />

And what’s not to like? He<br />

goes to every Tigers home<br />

game and monitors them<br />

when they’re on the road.<br />

The team flirted with the<br />

playoffs this year, but finished<br />

out of the money as both<br />

the Blue Jays and Baltimore<br />

Orioles snuck in ahead of it.<br />

“We had a good run,”<br />

he said. “We came up a<br />

little short. We were in it<br />

until the last weekend of<br />

the season. We have some<br />

good established players—<br />

(pitcher Justin) Verlander,<br />

Miggy (Miguel Cabrera), (Ian)<br />

Kinsler. The goal is to remain<br />

competitive and try to make<br />

the playoffs every year.”<br />

So, he’ll crunch those<br />

numbers to his heart’s content<br />

and be forever reluctant<br />

to share just exactly which<br />

numbers he crunches.<br />

His ultimate goals are a bit<br />

clearer.<br />

“It’s to win a World Series,”<br />

he said. “That’s most important,<br />

whatever part I play in that. My<br />

goal is to have a nice,<br />

big ring.”<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

17


The changing<br />

landscape<br />

of Route 1<br />

By Leah Dearborn<br />

As of the writing of this<br />

article, three years have<br />

passed since local landmark<br />

the Hilltop Steakhouse<br />

closed its doors, and it has<br />

been more than a year<br />

since the restaurant was<br />

demolished.<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

Photo: Reba Saldanha<br />

18


Many in the community saw the closure of<br />

the Hilltop after 52 years of operation as<br />

the end of an era. In some ways, they may<br />

be correct. The implementation of new<br />

zoning regulations on Route 1 in May by a<br />

unanimous Saugus Town Meeting vote has<br />

been slowly changing the face of the road.<br />

Now, developers are focusing on more<br />

pedestrian-friendly mixed use—including<br />

at the two properties that sheltered<br />

the town’s most iconic critters. The<br />

cattle pasture outside the Hilltop will be<br />

turned into a living, shopping and dining<br />

destination, while the mini-golf course<br />

long guarded by the orange dinosaur (and<br />

the adjacent property) is planned to be<br />

replaced by 250 one-bedroom apartments.<br />

The Hilltop site was purchased by<br />

AvalonBay Communities, a Virginiabased<br />

real estate investment trust that<br />

has developed more than 43,000 housing<br />

units in 10 states, including properties<br />

at Assembly Row in Somerville and the<br />

Prudential Center in Boston.<br />

So far, AvalonBay’s plans for the site<br />

include a mixed-use development with<br />

apartments and a retail component. Like<br />

many of the new developments along<br />

Route 1, however, change is still in the<br />

preliminary stages.<br />

“It’s about increasing density in an area<br />

that previously was just a lot of parking<br />

lots. Parking lots are not necessarily<br />

the best use of space,” said Town<br />

Planner Krista Leahy about the zoning<br />

changes. “Everyone has concerns about<br />

development, but it's a chance to bring<br />

more funding into town.”<br />

The town is also taking steps to avoid<br />

alienating old residents as it brings in<br />

new ones. Buffer zones are a part of the<br />

development restrictions on Route 1,<br />

with a required minimum of 50 feet from<br />

existing plot lines. Leahy said the AvalonBay<br />

developers are not allowing public access<br />

to Forest Street, which runs parallel to the<br />

main route. On a narrow, windy street with<br />

a number of old trees, the update should<br />

curb fears regarding an increase in traffic<br />

as the result of development.<br />

Leahy said that although many of the<br />

new projects along Route 1 are still in the<br />

earliest stages, the new zoning regulations<br />

have already helped to attract additional<br />

developers to the area who want to bring<br />

attention to their projects. The road’s<br />

position en route to Boston also makes it<br />

a convenient stop for travelers.<br />

The other site that has attracted attention<br />

on the strip is Essex Landing, designed<br />

by BMA Architectural Group and located<br />

at the former Route 1 Miniature Golf &<br />

Batting Cages. Like the Hilltop site, it's<br />

going to be a mixed-use facility featuring<br />

two hotels, retail space and 250 onebedroom<br />

apartments in four buildings.<br />

Leahy, who began her role at the end<br />

of August alongside Stephen Cole, the<br />

town’s new planning and development<br />

director, hopes that the future of Route 1<br />

will also be a little bit greener.<br />

“A big thing that we're really trying to<br />

encourage is sustainable development,<br />

trying to bring nature back. Saugus is so<br />

much more than Route 1, but Route 1 is<br />

what people passing through see.”<br />

Leahy explained that the general idea is<br />

to make the appearance of Route 1 more<br />

consistent with the rest of town. She said<br />

part of that process is encouraging the<br />

use of plant life in the fronts of buildings<br />

to soften some of their harder edges. The<br />

plants also serve a practical purpose in<br />

that they help reduce flooding.<br />

The town is trying to encourage what<br />

Leahy called “more eyes on the streets,”<br />

meaning buildings with abundant<br />

windows so that passerby aren't just<br />

looking at blank walls. She said that it's<br />

something they received some push-back<br />

on from WoodSpring Suites Extended-<br />

Stay Hotel, which had some difficulty<br />

incorporating windows due to the shape<br />

and positioning of the building.<br />

In the end, however, it became a lesson in<br />

compromise. The town’s former economic<br />

development officer, Bob Luongo, spoke<br />

up and eventually a solution was reached.<br />

“Zoning is a living document,” said Leahy.<br />

“It's not necessarily everything they<br />

wanted or everything the town wanted,<br />

but it shows that the town is willing to<br />

work with developers.”<br />

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ONE MAGAZINE WINTER <strong>2016</strong><br />

19


Brothers Deli made its return to downtown Peabody in November.<br />

By Cyrus Moulton<br />

When she started as the new director of<br />

community development and planning, Karen<br />

Sawyer Conard asked her colleagues how to make a<br />

good impression.<br />

“They said bring back Brothers,” she recalled.<br />

It took her seven years, but Brothers Restaurant<br />

and Deli is returning and, with it, a new era for<br />

Peabody’s downtown.<br />

“When it left, it really marked the downturn of<br />

the downtown, so to bring Brothers back marks the<br />

renewal or rebirth, if you will,” Sawyer Conard said.<br />

But downtown revitalization has involved much<br />

more than the return of a restaurant, and has taken<br />

years.<br />

The first major project began in 2011 with a<br />

city- and state-matching MassWorks grant totaling<br />

$2 million. The project realigned Main Street and<br />

decreased it from two lanes to one lane in each<br />

direction from the Salem line to the TD Bank building<br />

approaching Peabody Square.<br />

This year, the city completed a $3.85 million<br />

MassWorks grant—$1.85 million from the state, $2<br />

million from the city—to reconfigure the square itself<br />

into a true four-way intersection rather than what<br />

Sawyer Conard called a “bit of a speedway” with<br />

ramps enhancing right-hand turns.<br />

Mayor Edward A. Bettencourt, Jr. called the<br />

projects “a dramatic makeover.”<br />

C<br />

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N<br />

TE<br />

R<br />

ING<br />

O<br />

N<br />

P<br />

EA<br />

B<br />

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Breaking Grounds Café has also joined the dining scene on Main Street.<br />

“Few cities and towns of any size can boast such a<br />

large commitment of public funds to infrastructure<br />

improvement,” Bettencourt said.<br />

The square also benefited from a project that—<br />

although out of sight of the square—has made<br />

improvements to mitigate flooding in the square,<br />

which is at the convergence of several rivers.<br />

In 2014, a 2.8-million-gallon retention pond in<br />

Scouting Woods was completed. This helps slow<br />

water draining from impervious surfaces around the<br />

Northshore Mall and areas upstream of Peabody<br />

Square into three rivers that then flow into the<br />

downtown.<br />

Sawyer Conard said the city’s investment in<br />

the square has attracted new private interests. In<br />

February 2015, a portfolio of 14 properties in the<br />

square—12 of which have buildings—changed<br />

hands from a longtime owner.<br />

“The MassWorks project yielded that great<br />

investment,” Sawyer Conard said. “We’re hoping<br />

that the second MassWorks project will do the same<br />

for some buildings that are in serious need of new<br />

ownership and new blood.”<br />

One property that also saw renewed interest as a<br />

result of the first MassWorks grant was 9 Main Street,<br />

which was purchased in 2013 by a developer with<br />

experience in mixed-use developments. Bettencourt<br />

has spoken of a possible boutique hotel or restaurant<br />

at the site, but Sawyer Conard said a specific project<br />

has not yet been proposed. Nevertheless, she<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

The square has become a true four-way intersection thanks to a project that was completed this year. Photos: Reba Saldanha<br />

20


said the city was encouraged by the<br />

developer’s past projects.<br />

But it’s not just new developers that<br />

are popping up in the downtown.<br />

The city has embraced the idea of<br />

“pop-up” establishments—businesses<br />

or events that operate in a specific<br />

place for a short period of time—and<br />

one has grown roots.<br />

The City of Peabody hosted a popup<br />

cafe last summer at 67 Main St., but<br />

its tenant decided not to continue into<br />

the fall. So Northeast Arc, a nonprofit<br />

agency that works with people of<br />

all ages with disabilities took over,<br />

officially opening Breaking Grounds<br />

Café on Oct. 18.<br />

The café provides work opportunities<br />

for adults with disabilities through<br />

Northeast Arc’s employment services<br />

programming. Participants get to try<br />

working in a café, learn about the<br />

food services industry and what types<br />

of jobs they might enjoy, and gain<br />

some job skills and experience so they<br />

can move on to another job in the<br />

industry, said Tim Brown, director of<br />

day services for Northeast Arc.<br />

“We’re filling the needs of the<br />

people we work with but also we’re<br />

able to help out the city in addressing<br />

one of their needs at the same time,”<br />

Brown said.<br />

The café also complements<br />

Northeast Arc’s other activities in the<br />

downtown such as its community art<br />

center.<br />

“One way to make our art center<br />

successful is to have a successful<br />

downtown, so we really want to<br />

be a part of that,” said Brown. “The<br />

downtown is at a turning point where<br />

we can become one of the keystones<br />

in that turning point, whereas if we<br />

were to move into another downtown<br />

area, we would just be another coffee<br />

shop.”<br />

Meanwhile, it’s not just new, or<br />

expanding entities that are part of the<br />

revitalization of Peabody Square.<br />

Seventeen years after it left, Brothers<br />

Deli and Restaurant has returned to its<br />

Diners line up for lunch at Brothers.<br />

former location, opening for business<br />

Nov. 1.<br />

To be sure, Sawyer Conard said that<br />

there are still challenges that remain<br />

and that the downtown remains a work<br />

in progress.<br />

“It would be great to see more retail<br />

storefronts transformed into spaces<br />

that would attract new pedestrians<br />

and new shoppers to the downtown,”<br />

Sawyer Conard said.<br />

She said perhaps the biggest<br />

challenge is overcoming a mindset<br />

that there’s nothing to do in Peabody<br />

Square. But a new Peabody Main<br />

Streets nonprofit was incorporated in<br />

September, and the city is looking to<br />

other downtowns for activities that<br />

could be brought to Peabody.<br />

“By encouraging a smart mix of<br />

housing and commercial development<br />

in the years ahead, I believe downtown<br />

Peabody is well on its way to realizing<br />

its potential,” said Bettencourt.<br />

Patrons linger over coffee at Breaking Grounds Café.<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

21


What’s up<br />

downtown?<br />

By Cyrus Moulton<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

22<br />

Lynn’s downtown has long been known for<br />

its restaurant scene—offering delectable food<br />

from a $27 steak at The Blue Ox to a $1.75 steak<br />

taco at Tacos Lupita. Adding Rossetti Restaurant,<br />

R.F. O’Sullivan’s and White Rose in more recent<br />

years to these pioneers, in addition to stalwarts<br />

such as Brothers Deli and the Capitol Diner, has<br />

made downtown Lynn a foodie destination for<br />

breakfast, lunch and dinner.<br />

And with a full belly, visitors can attend regular<br />

theater events with the Arts After Hours theater<br />

company and concerts at the Lynn Memorial<br />

Auditorium to continue their downtown<br />

experience.<br />

Now, increasingly, there are options for<br />

downtown residents; not just visitors. Fortynine<br />

market rate residences are planned for the<br />

historic flatiron building on Central Avenue,<br />

while a pizza/craft beer joint and upscale coffee<br />

shop are planned for the street level of the<br />

$11-million project, according to an October<br />

announcement. The project is expected to be<br />

complete by April 2017.<br />

The Town of Saugus has meanwhile received<br />

a $10,000 grant from the Massachusetts<br />

Downtown Initiative to help revitalize Cliftondale<br />

Square as a destination downtown. The money<br />

will identify sustainable businesses as part of a<br />

market study and analysis of the square, which<br />

is at the rotary intersection of Essex and Jackson<br />

Streets and Lincoln Avenue.<br />

Like many New England country towns,<br />

Lynnfield’s “downtown” might be perhaps<br />

better described as the center of town, where a<br />

1714 Meeting House, the Centre Congregational<br />

Church and the town library overlook a Town<br />

Common and Old Burying Ground.<br />

But change is coming. Like many New England<br />

buildings, the library has been added onto<br />

over the years as the town grew. Originally a<br />

schoolhouse dating to 1856, additions in 1959<br />

and 1967 and 1991 added roughly 8,600 square<br />

feet to the building and added an elevator.<br />

But Library Director Holly Mercer said a new<br />

building is needed to provide “21st-century<br />

library services.”<br />

Last spring, Town Meeting overwhelmingly<br />

approved submitting a grant to seek state<br />

funding for a new library. This October, Town<br />

Meeting approved a transfer of land on the edge<br />

of Reedy Meadow Golf Course Summer Street,<br />

about one-third of a mile from the current site,<br />

for the new library. The grant will be submitted<br />

in January and seeks 40 to 60 percent of costs,<br />

which Mercer said have yet to be determined.<br />

Diane Pence and Al Button attend a Yes show at the Lynn Auditorium, which has become a go-to spot<br />

on the North Shore for concerts. Photo: Spenser Hasak<br />

Lynnfield’s library—a former schoolhouse—may soon have to find a new purpose if the town is granted<br />

funding for a new building. Photo: Reba Saldanha


Susan Parziale, who started her own consulting business for home and<br />

office organization, has used her talents to help Shark Tank’s Kevin<br />

O’Leary organize his wine cellar with CellarTracker. Above, she stands<br />

by one of her mantras. Below, she points out a barcode on one of his<br />

bottles. Photos: Reba Saldanha<br />

By Stacey Marcus<br />

When Susan Parziale was a<br />

little girl, she loved to organize<br />

her stuffed animals from biggest<br />

to smallest. During her teen<br />

years, her robust collection of<br />

hair products and makeup were<br />

next in line to get systematized.<br />

“I had a lot of stuff, but it was<br />

all organized,” says the Lynnfield<br />

resident.<br />

After studying Paralegal<br />

Studies/Law at Northeastern<br />

University, she held three<br />

administrative assistant jobs—<br />

one at a risk management firm,<br />

another at a small law practice<br />

and the last at Goodwin Proctor<br />

(known as Goodwin) where she<br />

worked for a decade.<br />

When her daughter Jenna<br />

enrolled in a private autism<br />

school in Bedford and she had<br />

to drive her back and forth,<br />

Parziale decided to launch her<br />

own consulting business, which<br />

she named Organizing Offices &<br />

Homes LLC. In looking to define<br />

her target audience she asked<br />

herself, “Who is overwhelmed?<br />

Who needs an extra set of<br />

hands?” She honed in on moms<br />

as a group that could use her<br />

help, put a few ads on Craigslist<br />

and networked.<br />

“Bam, it blew up!” says Parziale<br />

who runs a successful business<br />

and is a Gold Circle member<br />

of the National Association of<br />

Professional Organizers (NAPO).<br />

She even appeared on 20/20<br />

with Shark Tank’s Kevin O’Leary<br />

after helping him organize his<br />

wine cellar. Parziale notes that<br />

O’Leary shares the wine cellar<br />

with five other men and that<br />

she was tasked with organizing<br />

3,000 bottles, which she<br />

arranged by region and then<br />

used Eric Levine’s CellarTracker<br />

to barcode each bottle.<br />

Along with curating wine<br />

bottles for celebrities, Parziale<br />

uses her organizational talents<br />

to help clients downsize or<br />

oversee estate sales, help<br />

executives organize their offices<br />

and help busy moms organize<br />

their homes and lives. Basically,<br />

if you need to make sense of the<br />

mess, Parziale is the go-to gal to<br />

bring order to the chaos.<br />

She also works (at a discounted<br />

rate) with special needs parents<br />

helping them manage the<br />

mounds of paperwork they need<br />

to keep track of.<br />

“In the early days of diagnosis<br />

there is so much paperwork<br />

including medical testing,<br />

evaluations and appointments<br />

with specialists, it helps to<br />

have it all in one binder so the<br />

parents can grab it and go to<br />

appointments,” says Parziale.<br />

So how does this busy<br />

professional, mother and wife<br />

keep it all together?<br />

“My office is my car,” she says.<br />

“I am working all the time so<br />

I have to be organized.” She<br />

shared these tips to help us<br />

everyday folks keep on track:<br />

Don’t retrieve your mail from<br />

the mailbox until you are ready<br />

to deal with it. Put magazines in<br />

baskets, junk mail in the recycling<br />

and bills in their own bin. “If you<br />

are not ready to tackle the mail,<br />

don’t get it,” says Parziale.<br />

If everything has a home, you<br />

will always find it. She notes that<br />

when looking to wrap a birthday<br />

present, her family knows exactly<br />

where the tape and scissors are<br />

located. “No matter what it is, it<br />

needs a home,” she says.<br />

If you can, prepare lunches for<br />

the family the night before.<br />

Keep ingredients for quick<br />

meals on hand. Parziale often<br />

uses the crockpot and always has<br />

frozen shrimp and vegetables in<br />

the freezer for back up.<br />

Lists are great. Parziale loves<br />

to make lists and cross items off<br />

as she is done. When grocery<br />

shopping she creates her list<br />

by aisle noting, “When I’m in<br />

Market Basket I am not going<br />

down an aisle unless I have to.”<br />

Don’t hang onto anything you<br />

haven’t worn in a year. Give it<br />

someone who will wear it.<br />

If you start a project, finish it<br />

before you move onto the next<br />

thing.<br />

As a writer always hanging off<br />

the edge of a comma, I took note<br />

of her sage advice to end with a<br />

period. Period.<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

23


IN WITH<br />

THE OLD<br />

Former mills get a second life<br />

housing antique treasures<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

By Meaghan Casey<br />

The saying “everything old is new again”<br />

rings true at the Mills at Pulaski, the North<br />

Shore’s largest indoor marketplace for<br />

antique and vintage items.<br />

Whether it’s retro ornaments or unique<br />

gifts for collectors, you’ll be sure to find<br />

everything on your list this holiday season as<br />

you explore the Mills’ 222,000 square feet of<br />

shopping space.<br />

Located at 58 Pulaski St. in Peabody,<br />

the Mills features more than 40 antique<br />

dealers including Antique Classics, Boston<br />

Vintage, Clifton Cache, Cole Mine Antiques,<br />

Dare to Be Vintage, J. Martin Furnishings,<br />

ModHaus, Never Too Many Books,<br />

Redemption Antiques, Rustic Chic, Timely<br />

Treasures, Outside the Box Collections,<br />

Vestige, Warehouse Provence and more.<br />

Hand-painted one-of-a-kind pieces can be found at Dare to Be Vintage.<br />

24


1<br />

2<br />

Top, Phil Mansfield is one of many vendors with a booth in the fourth-floor co-op of the Mills. Bottom,<br />

every corner of Boston Vintage is filled with treasures. Photos: Reba Saldanha<br />

3<br />

The dealers—specializing in vintage finds,<br />

refurbished furniture, mid-century furniture<br />

and décor, modern reproductions, rustic and<br />

primitive décor, gas station memorabilia,<br />

estate sales, lighting, jewelry, clothing, art,<br />

records, books, toys, archived magazines<br />

and more—occupy three four-story former<br />

mill buildings sitting on 2.25 acres. Space<br />

for each shop ranges from 500 square feet to<br />

30,000 square feet.<br />

Though most of the buildings are filled<br />

with independent dealers, the fourth floor of<br />

the center building—which has more than<br />

30,000 square feet of open space—is a coop,<br />

featuring a variety of vendor booths. It’s<br />

the perfect spot for those who love the joy of<br />

the hunt.<br />

Even walking through each building is<br />

like taking a step back in time, since much<br />

of the industrial structure of the former<br />

manufacturing site remains in place.<br />

“There’s nothing like this anywhere else<br />

in New England,” said Antique Classics<br />

Owner Jim O'Connell, who was one of the<br />

first tenants when the Mills opened in 2012.<br />

“Everybody has something different.”<br />

“I love being here,” continued O’Connell,<br />

who has a full-time upholsterer on staff to<br />

provide custom refurbishing of furniture he<br />

picks up at auctions and from dealers. “It<br />

has high ceilings, space to display bigger<br />

furniture and reasonable rent. Plus, we’re<br />

right at the intersections of all the major<br />

roads—95, Route 1, 128 and 114.”<br />

Harry Bartlett, owner of Warehouse<br />

Provence, moved in to the Mills in June after<br />

being in Salem for nearly five years.<br />

“It seems like it’s getting to be a destination<br />

spot,” he said. “There’s a lot of foot traffic. It’s<br />

becoming more and more popular.”<br />

Bartlett’s inventory is centered on primitive<br />

French country pieces. He also offers custompainted<br />

furniture and cabinets using Chalk<br />

Paint® —a popular decorative paint with a<br />

velvety, matte finish. Bartlett also sells the<br />

paint and offers classes in custom painting.<br />

While the Mills at Pulaski may no longer be<br />

the hidden gem that it once was, expect to find<br />

many gems inside every nook and cranny.<br />

1<br />

2<br />

3<br />

Reupholstered alligator-print footstool, $35.<br />

Available at Antique Classics.<br />

Hand-made pillow by Suzanne Faris, dyed with<br />

Chalk Paint, $46. Available at Warehouse<br />

Provence.<br />

Jar with antique baseballs, $82. Available at<br />

Warehouse Provence.<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

25


From left, neighbors Luigi<br />

and Juana Guarino and<br />

Joan and Craig Amsden<br />

enjoy decorating their<br />

homes for the holidays.<br />

<strong>Winter</strong> wonderland<br />

The front yards of the Amsdens, top, and the Guarinos,<br />

below, are completely transformed with lights.<br />

Saugus neighbors create a spectacular<br />

show of lights and decorations<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

By Rich Fahey<br />

Juana Guarino was happy but sore at the<br />

end of a recent Sunday spent decorating her<br />

home at 16 Lynn Fells Parkway in Saugus.<br />

Since 2006, she and husband, Luigi,<br />

have spent weeks in September, October<br />

and November on the decorations for their<br />

home, which includes thousands of lights<br />

as well as characters such as Big Bird and<br />

Mickey Mouse. The pace gets intense in the<br />

weeks before Thanksgiving.<br />

At the same time, a little more than a mile<br />

up the road, Michael Conlon is readying<br />

his breathtaking display at 401 Lynn Fells<br />

Parkway, which annually draws visitors<br />

from as far as Cape Cod, Connecticut and<br />

New Hampshire. It features more than<br />

100,000 lights, which Conlon calls “a<br />

conservative estimate,” because the actual<br />

number is impossible to tell. Each year, he<br />

purchases about 500 new sets of lights to<br />

replace the ones that have burnt out.<br />

For many years after World War II,<br />

the competition was fierce in the Saugus<br />

neighborhood; in fact, homeowners would<br />

even join formal and informal competitions<br />

to determine who had the best display.<br />

The area’s lighting tradition went handin<br />

hand with the development of the Lynn<br />

Fells Parkway, a road designed at the turn<br />

of the 20th Century by celebrated landscape<br />

architects Charles Eliot and brothers<br />

Charles and Frederick Law Olmsted, who<br />

designed the Emerald Necklace around<br />

Greater Boston. The parkway serves<br />

as a connector between the Middlesex<br />

Fells Reservation and the Breakheart<br />

Reservation, and was originally planned<br />

to extend all the way to the Lynn Woods<br />

Reservation, another Olmsted creation.<br />

The Fellways was once a long stretch<br />

of farmland and forests, but development<br />

began in earnest in the 1940s and early<br />

1950s, when returning vets armed with GI<br />

Bill mortgages purchased the new homes.<br />

In the Lynn Fells area, many families<br />

moved from East Boston and the North End.<br />

And while the number of homes with<br />

large displays has declined in recent years,<br />

those who still participate are in with both<br />

feet, spending many weeks and dollars<br />

transforming their homes into Christmas<br />

wonderlands.<br />

The Guarinos decorate for others—and<br />

themselves.<br />

“My husband is like a big kid,” says<br />

Juana, who met Luigi when the native of<br />

Italy and his family moved to her native<br />

Argentina.<br />

The couple has been married for 47<br />

years. It was after they moved to Malden<br />

(their home before coming to Saugus), that<br />

they saw how beautiful Christmas could be.<br />

And when they saw the displays of some of<br />

their neighbors upon getting to Saugus, they<br />

were inspired. Now the Guarinos’ display is<br />

lit starting Thanksgiving Day at dusk, and<br />

is lit each evening until 11 p.m., except for<br />

the week before Christmas, when the lights<br />

don't dim until 1 a.m. Is that a problem with<br />

the neighbors?<br />

“They love it just as much as we do,”<br />

Juana said.<br />

The decorations now fill two sheds and a<br />

garage on their property. The very first year<br />

they decorated, the Guarinos saw results.<br />

“We started getting buses of senior<br />

26


Unique pieces, like a pig in elf’s clothing, a Christmas<br />

moose and life-size angels, adorn the lawn of the Guarinos.<br />

Photos: Reba Saldanha<br />

citizens,” Juana said.<br />

Their home was featured on several radio<br />

stations and each year the crowds coming<br />

by began to grow.<br />

“Even if I complain about the work, I<br />

love it,” Juana said.<br />

The Guarinos share a driveway—and a<br />

love of Christmas—with their neighbors,<br />

Craig and Joan Amsden, who live at 22<br />

Lynn Fells Parkway.<br />

Craig, Joan and their son, John, have<br />

been decorating their home for about the<br />

same length of time as the Guarinos. A<br />

popular addition to the display has been<br />

the temporary bridge John built over the<br />

brook near their home last year. This year<br />

the bridge has stairs and is all lit up. Santa<br />

Claus is in town, of course, and his 7-foot<br />

reindeer are also in the house. Joan has<br />

changed some of the patterns of lights,<br />

finding she likes it better when she lights<br />

the perimeters of her lawn instead of the<br />

interior.<br />

“Did you know you can only put about<br />

300 lights in an outlet before you trip the<br />

circuit breaker?” Joan said. “You learn a lot<br />

through the years.”<br />

She also admitted the work can be<br />

tiresome and the lights and electricity<br />

expensive, but she wouldn’t want to<br />

disappoint those visitors who come to the<br />

neighborhood and have come to expect a<br />

show from Thanksgiving evening until a day<br />

or two after New Year’s Day.<br />

“We're kind of locked into it now,” she<br />

said.<br />

At the home of Conlon, a phone call<br />

in late October found him knee-deep in<br />

gussying up his home for the 17th year in<br />

Saugus. Counting smaller displays at his<br />

former home in Winthrop, he’s been doing it<br />

for 30 years. Children who came to visit him<br />

when he first started the display are now<br />

bringing their own children.<br />

“When I see that, it really makes me<br />

happy,” he said.<br />

In 2008, AOL Living selected Conlon as<br />

having one of the best-decorated homes in<br />

the world, an honor he shared at the time<br />

with properties in California, England and<br />

Brazil.<br />

And while Conlon goes all out for<br />

Christmas, he also decorates for other<br />

holidays such as Valentine’s Day, St.<br />

Patrick’s Day, Easter, Fourth of July and<br />

Halloween.<br />

The display is lit from about 4:30 p.m. to<br />

11 p.m. each day from Thanksgiving until<br />

after January 1.<br />

On weekends, holiday music is also a<br />

part of the celebration.<br />

“It gives me a lot of satisfaction to watch<br />

people enjoying this,” he said.<br />

Conlon begins his planning as soon as<br />

the Halloween decorations come down,<br />

and the actual decoration takes more than<br />

a month. He is always adding something<br />

new to his display. As is traditional in many<br />

Christian churches, the Baby Jesus is not<br />

part of his Nativity scene until 9 p.m. on<br />

Christmas Eve, when carolers participate in<br />

the ceremony, an event to which the public<br />

is invited.<br />

He thrives on the feedback and gratitude<br />

from his visitors.<br />

“If people didn't care, I wouldn't do it,”<br />

he said. “The feedback I get is why I do it.”<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

27


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t<br />

FOOD + DRINK-<br />

Holiday edition<br />

It’s the most wonderful time of the year (written<br />

and no doubt read channeling our best Andy<br />

William’s voice). But it truly is a season filled<br />

with joy—with parties for hosting and beverages<br />

for toasting; flour for mixing and icing for fixings;<br />

gingerbread-house making and cookies baking…<br />

You get the idea. As we gather with family and<br />

friends, food and drink seem to be at the center of<br />

it all. And even on the quieter winter nights, settling<br />

in by the fire, we're more apt to to reach for<br />

sweet desserts and beverages like rich stouts or<br />

hot lattes to keep us warm.<br />

Inside this section, we explore recipes for holiday<br />

cocktails, our top picks for winter brews, pastries<br />

that would delight most hosts and a centuries-old<br />

appreciation for the gingerbread man. Happy<br />

cravings.<br />

Spirits of the season ............... Page 30<br />

What's brewing ...................... Page 31<br />

Sweet spots ........................... Page 32<br />

Ginger and spice ................... Page 33<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

29


FOOD + DRINK<br />

Spirits of the season<br />

It’s the perfect time of year for holiday get-togethers<br />

with family, friends or co-workers—and the perfect<br />

excuse to sip some festive seasonal cocktails. Drink<br />

choices become richer, creamier and adorned with<br />

beautiful (and tasty) touches like peppermint and<br />

cranberries. So rather than hibernating as the days<br />

get colder, enjoy imbibing in some winter warmers.<br />

We asked local bartenders to share their favorite<br />

recipes—all of which should be on their restaurant's<br />

menus now. Three cheers for that.<br />

Apple Alexander<br />

2 oz. Laird’s apple brandy<br />

1 oz. Tempus Fugit crème de cacao<br />

1 oz. light cream<br />

Shaken and served in coupe cocktail glass and<br />

garnished with nutmeg<br />

Available at Rossetti Restaurant, 47 Sutton St., Lynn<br />

Mrs. Kringle’s Secret<br />

1 oz. Belvedere vodka<br />

1 oz. Baileys<br />

.5 oz. peppermint schnapps<br />

.5 oz. Bols crème de cacao<br />

.5 oz. half and half<br />

Shaken and served in a rocks glass with a candy<br />

peppermint rim<br />

Available at Davio’s at MarketStreet, 1250 Market St.,<br />

Lynnfield<br />

Mistletoe Martini<br />

1 oz. Grey Goose vodka<br />

1 oz. St. Elder liquor<br />

.5 oz. blood orange puree<br />

.5 oz. cherry puree<br />

.5 oz. rosemary simple syrup<br />

Shaken and served in a martini glass with cherries<br />

and a rosemary garnish<br />

Available at Stonewood Tavern, 139 Lynnfield St.,<br />

Peabody<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

Photos: Jen Meli and Reba Saldanha<br />

30<br />

Joel Atlas, beverage manager at Rossetti Restaurant,<br />

pours his brandy-based cocktail.<br />

Donna Runcie of Davio’s Lynnfield mixes<br />

Bols crème de cacao into her minty concoction.<br />

Christina DeSousa pours<br />

Stonewood Tavern’s mistletoe martini.


What’s brewing?<br />

FOOD + DRINK<br />

<strong>Winter</strong> seasonals showcase sweet malt flavors<br />

Holiday cocktails aren’t the only beverages getting sprinkled with cinnamon and nutmeg this time of<br />

year. <strong>Winter</strong> beers highlight flavors of the season like allspice, spruce, vanilla, chocolate and gingerbread,<br />

complementing many of our favorite holiday dishes. From stouts to brown ales, barleywine-style ales and<br />

even white IPAs, there’s something for every palate. And while coffee beers are nothing new, we’re seeing<br />

the popularity of cold brew coffee having more of an influence on the craft beer scene this year. Some<br />

of the local varieties we found are really pushing flavors and showcasing new<br />

ingredients. And luckily, they’ve made their way back to shelves just in time for<br />

us to enjoy.<br />

Photos: Spenser Hasak<br />

Holiday Ale<br />

Two Roads Brewing Company<br />

Stratford, Conn.<br />

7.3% ABV<br />

Flavor profile: Caramel, toffee,<br />

allspice<br />

Available at Kappy’s Liquors,<br />

175 Andover St., Peabody<br />

$9.49 for a four-pack of 12 oz.<br />

bottles<br />

Inspired by the Biere de<br />

Noel style, which translates<br />

as “Christmas Beer,” this<br />

amber ale is released in<br />

mid-November and is only<br />

available for the few weeks<br />

leading up to Christmas. It<br />

has a deep malt flavor with<br />

notes of toasted caramel,<br />

nutmeg and plum and pairs<br />

well with slow-roasted and<br />

seared foods.<br />

Xocoveza<br />

Stone Brewing<br />

Escondido, Calif.<br />

8.1% ABV<br />

Flavor profile: Cinnamon, cocoa,<br />

coffee<br />

Available at Whole Foods Market<br />

at MarketStreet, 100 Market<br />

St., Lynnfield<br />

$2.99 for a 12 oz. bottle<br />

This winter-spiced, semisweet<br />

mocha stout is<br />

layered with cocoa, coffee,<br />

pasilla peppers, vanilla,<br />

cinnamon and nutmeg. A<br />

delicious take on Mexican<br />

hot chocolate, it was first<br />

brewed in 2014 as a result<br />

of the company’s annual<br />

homebrew competition. Due<br />

to fan demand, this winning<br />

recipe has gone from being<br />

a one-time offering to a<br />

yearly tradition.<br />

UFO <strong>Winter</strong> Blonde<br />

Harpoon Brewery<br />

Boston<br />

4.9% ABV<br />

Flavor profile: Chocolate,<br />

vanilla, coffee<br />

Available at Nasty Nonni’s Wine<br />

& Spirits, 32 Main St., Saugus<br />

$9.45 for a six-pack of 12 oz.<br />

bottles<br />

New this year, and only<br />

available in November and<br />

December, this unfiltered<br />

vanilla cold brew ale<br />

balances a subtle vanilla<br />

sweetness with a hint of<br />

cold brew coffee. Hazy<br />

and golden in color, it’s a<br />

refreshing unfiltered wheat<br />

beer, paired well with sweets<br />

such as shortbread cookies<br />

or chocolate pastries. It<br />

follows in the footsteps of<br />

Harpoon’s popular <strong>Winter</strong><br />

Warmer, one of the country’s<br />

first seasonal beers.<br />

Hopflake White IPA<br />

The Boston Beer Company<br />

(Samuel Adams)<br />

Boston<br />

6% ABV<br />

Flavor profile: Pine, lemongrass,<br />

honey<br />

Available at Lynnway Liquors,<br />

702 Lynnway, Lynn<br />

$15.79 for a 12-pack of 12 oz.<br />

bottles of six varieties<br />

A new addition to this year’s<br />

Sam Adams winter classics,<br />

this wheat IPA is lively and<br />

bright. It’s light golden with<br />

a distinct floral and honey<br />

aroma. Bold, citrusy hops<br />

and a slightly sweet maltiness<br />

make it an easy-drinking,<br />

yet full-flavored brew,<br />

complementing flavorful,<br />

spicy dishes. In this year’s<br />

variety pack you’ll also find<br />

the new Ginger Beer, the<br />

traditional Boston Lager and<br />

<strong>Winter</strong> Lager and two former<br />

favorites—Old Fezziwig Ale<br />

and Chocolate Bock.<br />

Holidale<br />

Berkshire Brewing Company<br />

South Deerfield, Mass.<br />

6.3% ABV<br />

Flavor profile: Caramel,<br />

cinnamon, fruit<br />

Available at Kappy’s Liquors,<br />

175 Andover St., Peabody<br />

$6.99 for a 22 oz. bottle<br />

A barleywine-style ale<br />

brewed just in time for<br />

the holidays, Berkshire’s<br />

Holidale features a unique<br />

recipe each year. Available<br />

Thanksgiving through New<br />

Year’s, expect a strong ale<br />

with sweet caramel and fruit<br />

flavors peeking up from the<br />

dark hue. Malt flavors vary<br />

but typically include hints of<br />

plum, chocolate, molasses,<br />

coffee and vanilla bean and<br />

pair well with strong cheeses<br />

or rich, sweet chocolate and<br />

caramel desserts.<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

31


FOOD + DRINK<br />

Sweet SpotS<br />

One (and maybe the only) advantage to the days getting shorter and colder this time of year is that it leaves more<br />

time for dessert. And, thankfully, the holidays give us an added excuse to bake cookies, craft gingerbread houses<br />

and give in to sweet indulgences. Our cravings tend toward the deliciously rich and drool-worthy. Luckily, even the<br />

sweetest of teeth will be satisfied by these pastries found in local sweet spots. We sampled a few that will be sure to<br />

be crowd-pleasers this holiday season.<br />

CHOCOLATE MOUSSE TAZZA|$3.99<br />

Available at D’Amici’s Bakery, 500 Eastern Ave., Lynn<br />

BEAR CLAW|$4.75<br />

Available at Esposito Bakery, 323 Main St., Saugus<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

RICOTTA CHOCOLATE CHIP CANNOLI|$3.25 each<br />

SFOGLIATELLA (LOBSTER TAIL) | $4.25<br />

Available at D’Orsi’s Bakery, 197 Washington St., Peabody<br />

RUM BABA|$2.75<br />

ITALIAN ALMOND COOKIES|$0.50 each<br />

Available at Spinelli’s, 10 Newbury St., Peabody<br />

(Route 1, southbound, on the Lynnfield border)<br />

Photos: Jen Meli, Spenser Hasak<br />

32


Ginger,<br />

spice and<br />

everything<br />

nice<br />

FOOD + DRINK<br />

Make way for the gingerbread man.<br />

He’s cute, not so cuddly, but very sweet. And<br />

he comes in with a bang each holiday season—<br />

taking his rightful place in millions of bakeries<br />

and kitchens across the globe.<br />

In fact, no confection represents the holidays<br />

quite like gingerbread in its various forms,<br />

from beautifully decorated houses and cookies<br />

to frosted cakes and loaves like the one we<br />

sampled at D’Orsi’s Bakery in Peabody. The<br />

Gingerbread Construction Co. in nearby<br />

Wakefield has even made it a business to<br />

handcraft gingerbread houses, muffins, loaves<br />

and cookies year-round. Because of its close<br />

proximity to Route 128, the Wakefield shop<br />

(and main construction site) quickly became<br />

the more popular of the company’s two<br />

locations, growing to four times the size of its<br />

original Winchester shop. It’s become a popular<br />

destination spot, particularly this time of year,<br />

for many North Shore natives.<br />

So how did something deriving from the ginger<br />

root (not an obvious ingredient for desserts) get<br />

so popular around here?<br />

You’d have to ask the original settlers.<br />

Gingerbread actually arrived in the U.S. with<br />

the first colonists, bringing recipes with them<br />

from Europe. George Washington’s mother was<br />

said to have developed a recipe for gingerbread<br />

cake in 1784. Queen Elizabeth I, who had<br />

gingerbread figures made and presented in<br />

the likeness of some of her important guests,<br />

has been credited with the invention of the<br />

gingerbread man. And gingerbread houses<br />

gained even more popularity after the Brothers<br />

Grimm published “Hansel and Gretel” in<br />

1812. Amazingly enough, our love of the spiced<br />

ginger-honey-molasses treat hasn’t dwindled<br />

in the nearly five centuries since the first<br />

gingerbread man was served.<br />

But even more surprising is that the true<br />

foundations of gingerbread most likely<br />

originated centuries earlier in the Middle East,<br />

and might even go as far back as the ancient<br />

Greeks and Egyptians. Safe to say, gingerbread<br />

won’t be going out of style anytime soon.<br />

Gingerbread loaf cake with cream cheese<br />

frosting, $8.99. Available at D’Orsi’s Bakery,<br />

197 Washington St., Peabody<br />

Photo: Spenser Hasak<br />

Gingerbread muffins, $2.68 each (or $9.99 for<br />

a box of four). Available at the Gingerbread<br />

Construction Co., 52 Main St., Wakefield<br />

Sip and savor<br />

While the pumpkin spice latte has become<br />

somewhat of a phenomenon in recent years—<br />

and arguably one of the more anticipated<br />

things about the fall season (because, let’s<br />

face it, we need something to look forward<br />

to as we’re putting those beach chairs<br />

away)—don’t be fooled that the demand for<br />

holiday beverages diminishes once those<br />

annual Starbucks red cups get released.<br />

As November rolls into December, the<br />

gingerbread latte quickly becomes the most<br />

requested beverage. And new this year,<br />

baristas also recommend ordering their<br />

holiday spice flat white with gingerbread<br />

syrup. But, you can also make your own<br />

gingerbread latte at home—and save a few<br />

precious dollars for the holiday gift fund.<br />

Here’s how to make it:<br />

Gingerbread latte<br />

1.<br />

Make the gingerbread syrup by<br />

combining 2 cups of water, 1.5<br />

cups of granulated sugar, 2 teaspoons<br />

of ground ginger, half a teaspoon of<br />

cinnamon and half a teaspoon of vanilla<br />

extract in a medium saucepan. Bring the<br />

mixture to a boil, then reduce heat and<br />

simmer for 15 minutes.<br />

Using an espresso machine (or an<br />

2. espresso K-cup in your<br />

Keurig) make a double shot of<br />

espresso. Use the machine to<br />

steam 8 ounces of milk, or heat<br />

up the milk on the stovetop.<br />

Pour half a cup of<br />

3. espresso into a 16-ounce<br />

cup. Add a quarter of a cup of<br />

your gingerbread syrup (and<br />

you’ll have enough left over<br />

for six drinks), followed by the<br />

steamed milk. Stir.<br />

Top off your latte with<br />

4. whipped cream and<br />

ground nutmeg.<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

33


Find out what<br />

your neighbors<br />

in Swampscott<br />

are up to.<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

The winter<br />

edition of<br />

01907 is<br />

available now.<br />

Only $15 for 4 issues<br />

Subscribe at 01907themagazine.com<br />

34


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See our website for the fun<br />

events that we have every day!<br />

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Claire Dembowski<br />

781.367.7934<br />

Claire@LiveNearTheShore.com<br />

RE/MAX Advantage Real Estate<br />

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Linda@NorthShoreHomeSite.com<br />

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Find our daily specials on Facebook<br />

at “Lazy Dog of Lynn Sports Bar.”<br />

Get into FAIRWEATHER before Spring!<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

35


WINTER WHITES<br />

The "no white after Labor Day" rule may be well-known, but it’s also, well…<br />

very outdated. Trade cottons for cashmere and wool in shades such as ivory,<br />

ecru and cream to carry the hue into colder months. And who needs snow?<br />

Create your own winter wonderland with these seasonally-appropriate<br />

whites we spied at shops around One’s cities and towns.<br />

1<br />

1. GAP ColdControl Max<br />

hooded puffer vest in off white,<br />

$50 (originally $89.95). Available<br />

at Gap, MarketStreet, 900 Market<br />

St., Lynnfield.<br />

2. POTTERY BARN faux<br />

fur pom pom throw in ivory,<br />

$129. Available at Pottery Barn,<br />

MarketStreet, 700 Market St.,<br />

Lynnfield.<br />

2<br />

3<br />

3. BURBERRY medium<br />

buckle leather satchel in<br />

limestone, $1,695. Available at<br />

Nordstrom, Northshore Mall,<br />

210 Andover St., Peabody.<br />

5<br />

4<br />

4. GAPKIDS cotton<br />

cable-knit sweater in off<br />

white, $39.95. Available at<br />

GapKids, 900 Market St.,<br />

Lynnfield.<br />

5. North Shore designer MARK<br />

CHAPMAN’s custom-made<br />

throw pillows; 20” metallic silk<br />

with feather and alpaca backing,<br />

$45; and 20” silk with sequins and<br />

faux fur backing, $55. Available<br />

at Pick Up Modern & More,<br />

68 Exchange St., Lynn.<br />

6<br />

6. C.C chunky cable knit beanie<br />

in ivory, $14.99, and knit tech<br />

gloves also in ivory, $12.99.<br />

Available at The Paper Store,<br />

Walnut Place Shopping Center,<br />

214F Broadway, Saugus.<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

36<br />

8<br />

Photos: Jen Meli and Spenser Hasak<br />

7<br />

7. CAROLINE GRACE<br />

cotton/cashmere blend crewneck<br />

pullover in white, $108. Available<br />

at Zimman’s, 80 Market St., Lynn.<br />

8. White 18” bead anchor<br />

necklace with gold hardware,<br />

$108. Available at Vineyard<br />

Vines, MarketStreet, 650 Market<br />

St., Lynnfield.


WELCOME TO THE JUNGLE<br />

One of the season’s biggest trends in women’s fashion is simple to spot:<br />

Leopard. Whether it’s sprinkled in as a subtle trim or a purr-fectly bold<br />

statement piece, leopard print is a sassy classic that makes a comeback every<br />

couple of years (just beware of going full-on jungle cat or it can get tacky).<br />

Take a walk on the wild side with these leopard picks we spotted.<br />

1<br />

2<br />

1. Custom-made velvet throw<br />

pillows in leopard print, $150<br />

each. Available at Zimman’s,<br />

80 Market St., Lynn.<br />

3<br />

2. COACH Tristee shiny rubber<br />

rain boots in black/leopard,<br />

$69.99 (originally $120). Available<br />

at Marshalls, Fellsway Plaza, 655<br />

Broadway, Saugus.<br />

3. KATE SPADE NEW<br />

YORK sleeveless cotton/silk<br />

Domino sheath dress in autumn<br />

leopard, $99.99 (originally<br />

$398). Available at Marshalls,<br />

Fellsway Plaza, 655 Broadway,<br />

Saugus<br />

4. J.CREW Italian calf-hair coin<br />

purse in hazelnut leopard, $49.50.<br />

Available at J.Crew, MarketStreet,<br />

640 Market St, Lynnfield.<br />

4<br />

5. ISAAC MIZRAHI toddler<br />

capelet with leopard trimmings,<br />

$17.99 (originally $36). Available<br />

at T.J. Maxx, Square One Mall,<br />

1201 Broadway, Saugus.<br />

6. KATE SPADE NEW<br />

YORK leopard iPhone 6 & 6s<br />

Case, $40. Available at Nordstrom,<br />

Northshore Mall, 210 Andover St.,<br />

Peabody.<br />

6<br />

5<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

37


Tips for writing<br />

the college essay<br />

By Tracy Miller Geary<br />

We checked in with Tracy<br />

Miller Geary, Academic<br />

Principal of Enrollment Edge<br />

International, to ask her<br />

advice on crafting effective<br />

and compelling college<br />

essays. Tracy guides high<br />

school seniors from around<br />

the country through the<br />

college application essay<br />

process and offers the<br />

following tips on how to write<br />

an essay that will help you<br />

stand out from the crowded<br />

college application pool.<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

38


Realize the importance of the essay<br />

It is the job of each college admissions officer to pick the best<br />

candidates for their school. Most college counselors will tell<br />

you that the essay is the most important part of the application<br />

after GPA and test scores because it is the only place in the<br />

entire application process for admission officers to learn who<br />

you really are and discover what you are passionate about.<br />

In order to connect with the person reading your essay, you’ll<br />

want to write a compelling story that highlights who you are,<br />

an authentic and caring individual. Let them see that you<br />

deserve a place in their college community.<br />

Pick a meaningful topic<br />

Pick a topic that interests you personally and is important to<br />

you. The essay doesn’t have to focus on a monumental event<br />

or a life-changing experience. Not everyone can make the<br />

winning goal in a soccer tournament. Don’t be afraid to write<br />

about something small, as long as it can convey who you<br />

are and what you value. Your topic might be something that<br />

others also experienced, but make sure to have your own<br />

personal take on how it affected you. One of the best essays<br />

I ever read involved a student’s experience making soup with<br />

her young niece.<br />

I advise picking a topic before choosing a prompt because<br />

only if the subject is meaningful to you, will you be able to<br />

write about that subject in a complete and personal way.<br />

Almost any story can be framed in a way that responds to<br />

an essay prompt. I suggest writing your first draft without<br />

thinking about the word limit. There is time to edit your essay<br />

later; the first draft should be all about discovering what you<br />

have to say.<br />

Organize what you have to say with<br />

key points<br />

Outlining your ideas before you actually start writing the<br />

essay is a good way to figure out exactly what you want to<br />

say. Spend the necessary time to reflect on yourself and your<br />

experiences so you know your strengths and weaknesses.<br />

Figure out the purpose of your essay, before you write it. Ask<br />

yourself: What message do I want people to take away from<br />

my essay? Knowing the answer to that question before you<br />

sit down to write will make your writing genuine, clear and<br />

compelling.<br />

Answer the Prompt<br />

This seems like a simple idea, but many students do not<br />

heed this advice. An essay, no matter how well-written it is,<br />

will not be successful if it doesn’t answer the question. A<br />

student who submits an essay that doesn’t directly answer<br />

the prompt will be seen as not taking that particular university<br />

seriously. At the very least, the essay will give the impression<br />

that the student can’t follow directions. Answering the prompt<br />

is especially pertinent for those students who are recycling an<br />

essay, or taking an essay from one application and reworking<br />

it to fit into a new application. Recycling an essay saves time<br />

but it only works if you edit the essay so that it answers the<br />

question asked in the new prompt. Don’t take an essay and<br />

stretch it to fit five completely different prompts. If you do,<br />

your essay will be awkward and unconvincing. It’s also very<br />

important to keep to the required word limit. The Common<br />

App requires an essay with a minimum of 250 words and a<br />

maximum of 650 words. The word counts for essays for other<br />

schools range from 100-750 words.<br />

Maintain a positive attitude in your essay<br />

Again, this may seem like an obvious idea, but it is very<br />

important. If you have endured difficult circumstances, it is<br />

appropriate to share your story. But do not point fingers, whine<br />

or sound like you’ve given up. It’s important to demonstrate<br />

perseverance and resilience. An effective essay will talk<br />

about how you have dealt with, and hopefully overcome, the<br />

obstacles presented. The key is to not focus on the event but<br />

on the impact that the event had on you and how have risen<br />

above it.<br />

Use an authentic voice<br />

Admissions officers know that you are a high school senior,<br />

and they expect you to write like one. Since the essay is your<br />

story, it needs to be told in your voice. If an essay doesn’t<br />

match the writing style or supersedes the level of writing found<br />

on your test essays, many schools with automatically reject a<br />

student’s application because they suspect plagiarism. Never<br />

let someone else write your essay, and never let someone<br />

edit your work to the point that it is no longer recognizable<br />

as your essay. A strong essay will include concrete, specific<br />

details, including dialogue. The old saying “Show, don’t tell” is<br />

especially relevant for a college essay. Be sure to avoid slang<br />

and inappropriate language.<br />

Revise, revise, revise<br />

Unfortunately, there aren’t any shortcuts to crafting a<br />

powerful and effective college essay. The best essays<br />

take time and many revisions. Everything you read—in the<br />

newspaper, online, in a book or a magazine—has been<br />

revised many times before you see it. Make sure to also leave<br />

yourself plenty of time to proofread your essay. It helps to<br />

get feedback on your essay; asking one or two people for<br />

feedback is probably enough, but choose the right people,<br />

such as a teacher you trust, a counselor, possibly a parent.<br />

Having too many editors dilutes your work. Remember, you<br />

want your essay to sound like you.<br />

Make sure at the end that your essay<br />

reflects you<br />

If you’re not sure your essay is personal enough, place your<br />

thumb over the name on the paper. Could you put another<br />

name at the top because it could be an essay written by many<br />

other students? Ask yourself if the essay is personal to you so<br />

that your name is the only name that could be at the top. If you<br />

fail the thumb test, you might need to rethink the topic or your<br />

approach to it. You want your essay to be unique to you. My last<br />

piece of advice is that if you wouldn’t want your grandmother<br />

to read your essay, it’s probably not the right one to send to a<br />

prospective college!<br />

Tracy Miller Geary has an extensive background helping students<br />

with their writing. She has been a writing tutor at Harvard and is<br />

the editor of two of the university’s yearly student publications.<br />

Besides having been a writing instructor and tutor at MIT, she<br />

has been a part of that school’s Freshmen Essay Evaluation for<br />

the past 15 years. She holds a master’s in Creative Writing from<br />

Harvard University and has published short fiction in more than<br />

30 literary and national magazines and anthologies.<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

39


TRUST THE WINDOWS.<br />

MORE REMODELERS DO.<br />

Andersen windows and doors are the most trusted among remodelers. 400 Series<br />

products are available in a wide range of replacement styles with options and accessories<br />

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beauty. All of this with virtually no maintenance. Why choose anything else?


A D V E R T I S E R S I N D E X<br />

Avico Masonry ....................................15<br />

Boston Porch and Deck Co. ...............15<br />

Carey Law Office ................................34<br />

Coldwell Banker, Debbie Caniff ............7<br />

Coldwell Banker, Evelyn Rockas ..........5<br />

Coldwell Banker, Joyce Cucciara .........9<br />

Coldwell Banker, Louise Touchette .......3<br />

Fairweather Apartments .....................35<br />

FindMassMoney.com,<br />

Unclaimed Property Divisions .............16<br />

Giblees Menswear ..............................41<br />

Good Earth ..........................................41<br />

Lazy Dog ............................................35<br />

LynnArts/Lynn Museum ......................41<br />

Lynn Auditorium ................... Back Cover<br />

Lynnfield Meat and Deli ......................42<br />

Lynnway Auto .....................................34<br />

Malden Catholic H.S. .............. Inside FC<br />

Moynihan Lumber ...............................40<br />

Park Press ..........................................44<br />

P.M. Gallagher ........................ Inside BC<br />

RE/MAX Advantage ............................35<br />

Riverworks Credit Union .....................19<br />

Route 1 Car Wash ..............................15<br />

St. Pius .................................................6<br />

Thin ‘n Trim ...........................................1<br />

Thomas T. Riquier, CFP, CLU ...............4<br />

Tri City Sales ........................................8<br />

U.S. Senior Open ...............................43<br />

Vinnin Liquors .....................................28<br />

burn clean<br />

burn green<br />

With a candle for the Good Earth.<br />

Giblees is New England’s largest men’s store with over 11,000 square<br />

feet of world famous brands, in-house tailor shop and free alterations!<br />

85 Andover Street, Route 114, Danvers<br />

978-774-4080 giblees.com<br />

Pure soy, custom poured candles.<br />

goodearthcandle.com<br />

ONE MAGAZINE WINTER <strong>2016</strong><br />

41


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• Meats that don’t sell become<br />

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ONE MAGAZINE WINTER <strong>2016</strong><br />

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Mayor Kennedy & The City of Lynn announce shows at the...<br />

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