Phase 2: Assessment - (PDF, 101 mb) - USAID

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USAID Sustainable Tourism Training Arusha, Tanzania – 19-25 February 2006 PARTICIPANTS (does not include delivery team) Sithara Batcha USAID/Tanzania sbatcha@usaid.gov Pam Baldinger USAID/EGAT/Energy pbaldinger@usaid.gov Indraa Bold USAID/Mongolia indraa@eprc-chemonics.biz Dennis Cengel USAID/Tanzania dcengel@usaid.gov Savo Djurovic USAID/Montenegro & Serbia sdjurovic@usaid.gov Dave Gibson Chemonics International dgibson@chemonics.net James Kahurananga AWF/Tanzania JKahurananga@awf-tz.org Gilbert Kajuna USAID/Tanzania gkajuna@usaid.gov Asukile Kajuni USAID/Tanzania akajuni@usaid.gov Timothy Karera USAID/Rwanda tkarera@usaid.gov Suva Kibira African Wildlife Foundation skibira@awf-tz.org Walter Knausenberger USAID/REDSO/ESA waknausenberger@usaid.gov Chris Kosnik USAID/EGAT/NRM ckosnik@usaid.gov Lyle Laverty USDA/ Forest Service Lyle.Laverty@state.co.us David Maige TANAPA: Lake Manyara NP damnaay@yahoo.com Ildefons Masekesa TZ Ministry of NRM & Tourism masekesa@hotmail.com Liz Mayhew USDA/Forest Service lmayhew@fs.fed.us Frank Melamari African Wildlife Foundation Frankm@awf-tz.org Geofrey Mkongwe TANAPA: Tarangire NP mkongwegeofrey@yahoo.com Felix Ndunguru TZ Ministry of NR & Tourism – felixbagamoyo@yahoo.com Director of Cultural Antiquities Magaly Pagotto USAID/Brazil mpagotto@usaid.gov Cynthia Perera USDI/International Affairs cperera@ios.doi.gov Olga Randriamanantena ANGAP-PNM – Madagascar pnam@wanadoo.mg Tiana Razafimahatratra USAID/Madagascar trazafimahatratra@usaid.gov Rica Rwigamba Rwanda Tourism Agency rica@rwandatourism.com Hussein Sosovele WWF/Tanzania HSosovele@wwftz.org Jody Stallings USAID/Uganda jstallings@usaid.gov Carrie Stokes USAID/EGAT/NRM cstokes@usaid.gov Kathryn Washburn USDI/International Affairs kwashburn@ios.doi.gov
USAID and Sustainable Tourism: Meeting Development Objectives Remarks delivered by EGAT Administrator Jacqueline Schafer at the USAID Sustainable Tourism Training in Arusha, Tanzania, February 19, 2006 Since 2000, the US Agency for International Development (USAID) has initiated or completed over 100 projects in 72 countries that utilize tourism as a platform for achieving broad agency development objectives. USAID’s tourism activities have helped to promote economic growth and poverty reduction, competitiveness, environmental conservation, gender mainstreaming, education, and good governance. As an example, tourism is viewed by the Agency’s missions and their host countries as a labor-intensive export industry due to its foreign exchange-earning capacity – hence its value as an economic growth tool. Tourism is also a valuable tool for environmental conservation. Because of its incomegenerating potential and other benefits, tourism encourages governments and communities to value and protect the resource base on which tourism often depends. Beautiful, well-run national parks, clean beaches and thriving coral reefs, and healthy and abundant wildlife populations draw tourists from around the world. In addition, in line with the Millennium Development Goals, USAID is increasingly incorporating tourism into its development activities to: 1. eradicate poverty through enterprise development and sharing of profits within communities; 2. address education through the training and capacity-building that accompany tourism development; 3. promote gender equality by involving women, providing them with access to credit and training; and supporting women-owned businesses; 4. combat HIV/AIDS through education within the tourism industry; 5. ensure environmental sustainability and the vitality of the resource base on which much tourism depends; and 6. develop global partnerships by collaborating with developing countries and other donor agencies in development activities. In the past, USAID’s tourism projects have seldom been stand-alone projects, but rather have been a component of larger projects – usually focused on economic development or on environmental conservation. Now USAID is increasingly looking toward holistic tourism development activities, from broad policy work down to on-the-ground product development, as larger cross-sectoral projects complete in themselves. Looking at tourism as a system, which will be discussed in this training, allows us to see where there are gaps, identify entry points for USAID to be most helpful and effective, and understand more clearly how the various components of tourism interact. For example, the tourism industry might need to consider housing for employees if the surrounding community cannot supply the workforce needed and people must travel to work from other communities. A government might need to revise legislation (as Panama just recently did!) to authorize certain conservation finance options so concessions and entry fees can fund park operations. Farmers in a tourism community
Page 1 and 2: USAID Sustainable Tourism Training
Page 3 and 4: Carol Hansen provides technical and
Page 5: Jacqueline E. Schafer is Assistant
Page 9 and 10: Host country governments can work w
Page 11 and 12: Implementing Sustainable Tourism Pr
Page 13 and 14: MODULE 1: INTRODUCTION TO TOURISM
Page 15 and 16: Why Tourism? • It is global in ex
Page 17 and 18: What is the Contribution of Tourism
Page 20 and 21: Tourism and the Developing World Ec
Page 22 and 23: From Tourism to Sustainable Tourism
Page 24 and 25: c Green consulting Relationships Am
Page 26 and 27: Environmentally Sustainable Develop
Page 28 and 29: Tourism Industry Stakeholders: Exer
Page 30 and 31: Tourism Value Chain: Exercise 1-3 W
Page 32 and 33: Tourism as a Development Tool • 1
Page 34 and 35: Benefits of Tourism: Exercise 1-5 W
Page 36 and 37: · Pitfalls of Tourism: Exercise 1-
Page 38 and 39: RECAP • How the tourism industry
Page 40 and 41: HANDOUT 1-2 SUSTAINABLE DEVELOPMENT
Page 42 and 43: UNITED NATIONS GLOBAL CODE OF ETHIC
Page 44 and 45: ight of all persons to use their fr
Page 46 and 47: 3. The staggering in time and space
Page 48 and 49: and widespread access to intern ati
Page 50 and 51: HANDOUT 1-5 UNDERSTANDING THE LANGU
Page 52 and 53: carrier: transportation company suc
Page 54 and 55: contractor: an operator who provide
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educational tour: tour designed aro
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guided tour: a local sightseeing tr
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itinerary: the travel schedule prov
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outbound operator: a company which
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ooming list: the list of names or p
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conductor, and (in Europe) courier
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Implementing Sustainable Tourism Pr
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Implementing Sustainable Tourism in
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Objectives By the end of the sessio
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Exercise 2-1 What tourism-related i
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Number of USAID Projects with a Tou
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Illustrative Types of USAID Project
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Illustrative Types of USAID Project
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Environment - Ecuador • SO: Biodi
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Environment - Philippines • SO: E
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Economic Growth - Zambia • SO: Ru
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Cross-Cutting Social Themes • Gen
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Goal: Transformational change to ac
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SO: Natural Assets Managed for Rura
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IR-1: Improved management of target
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IR-3: More environmentally sustaina
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Group Discussion: Exercise 2-3 Has
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Some Basic Tenets 1) Tourism is not
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RECAP • Tourism fits into many US
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trade regimes, as well as the regio
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product will need to be improved. T
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MODULE 3: PROJECT ASSESSMENT - IS T
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Feasibility Analysis Is the interve
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Phase 1: Preparation Destination Re
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Phase 2: Assessment Stakeholder Inv
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Phase 2: Assessment - Tips SWOT •
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Phase 2: Assessment - Tips Integrat
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Phase 2: Assessment Topic 1 - Attra
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Phase 2: Assessment Topic 2 - Infra
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Phase 2: Assessment Topic 3 - Marke
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Phase 2: Assessment Topic 4 - Suppl
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Phase 2: Assessment Topic 5 - Human
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Phase 2: Assessment Topic 6 - Socio
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Phase 2: Assessment Topic 7 - Envir
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Phase 2: Assessment Topic 8 - Gover
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Phase 2: Assessment Cost-Benefit An
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Virtuous Cycle of Tourism Income Ge
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Phase 2: Assessment Calculating Eco
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Phase 2: Assessment Assessing the O
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Making the Go/No Go Decision: Exerc
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Handout 3-1. Tourism Assessment Pro
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The community's ownership of the ve
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HANDOUT 3-3 USAID/MOZAMBIQUE TOURIS
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• Human skills and capacities are
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MODULE 4: PROJECT DESIGN - ECONOMIC
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USAID Framework for Economic Growth
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What basic levels of intervention d
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Enabling Environment Summary of pot
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Enabling Environment, cont. Sample
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Enterprise Level Competitiveness at
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Enterprise Level, cont. Cluster-Bas
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Can both enabling environment and e
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Enabling Environment: Exercise 4-1
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Sample EG/PR Performance Indicators
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Sample EG/PR Performance Indicators
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Economic Growth Intervention: Exerc
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HANDOUT 4-1 EXERCISE 4-1: SAMPLE EN
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MODULE 5: PROJECT DESIGN - NRM, BIO
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Integrated Natural Resources Manage
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USAID Biodiversity Earmark (priorit
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Interaction between Tourism and the
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Policy and Governance - Issues Summ
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Policy and Governance Interventions
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National Level: Exercise 5-1 What a
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Site Level Intervention areas 1) Co
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Site Level Interventions 2) Communi
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Site Level Interventions 4) Tourism
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Project Example: Biodiversity Conse
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Categories of USAID NRM Performance
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Sample ENV/Cultural Performance Ind
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NRM and Cultural Conservation Inter
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Some additional country examples…
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Project Example: Red Sea Sustainabl
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Project Example: Conservation and S
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Project Example: Tanzania Coastal M
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Foreword The rapid and often uncont
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4 Governments need to establish a m
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6 Once a project is approved, any d
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8 Management must be adaptive, acce
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10 Sustainable tourism also needs t
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© Secretariat of the Convention on
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America Verde Working Papers Number
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Introduction Meeting the Global Cha
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Community Participation in Ecotouri
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Siecoya Community Participation in
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of ty rves who st, ess ctices, der-
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Recommendations Community Participa
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Literature Cited Community Particip
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Implementing Sustainable Tourism in
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Objectives By the end of the sessio
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Environmentally Sustainable Tourism
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Environmental Management Assessment
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Elements of an Environmental Manage
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Impact of Best Practices on Energy
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Lessons Learned in Introducing Envi
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Destination Planning and Management
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Destination Design: Exercise 6-1 3
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Overview of Business Considerations
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Creating a Business Partnership wit
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Basic Rules for Creating a Viable E
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Financing an Ecotourism Business Ty
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Extreme Events and Tourism • Natu
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Project Example: Ghana - CBEP SO: E
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Sample ST Performance Indicators: 1
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Sample ST Performance Indicators: 3
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RECAP • Environmentally sustainab
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travel and tourism companies that c
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The EAST program began with a demon
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500 450 400 350 300 IG/GN 250 200 1
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technical knowledge or rank in the
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Group 3 - Safari Mountain, Africa A
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MODULE 7: BRINGING IT ALL TOGETHER
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From Concept to RFP/RFA • Goal
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Jordan Tourism Project Program Goal
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Jordan Tourism Project Project Comp
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Jordan Tourism Project Components:
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Jordan Tourism Project Sample Propo
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Period of Performance, cont. Touris
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Jordan Tourism Project Staffing pro
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General Procedures - Reg 216 • Pr
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Evaluation Criteria • Appropriate
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Core Delivery Team • Peter Hetz -
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DEVELOPING SUSTAINABLE TOURISM IN T
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Sustainable Tourism -WTO �that me
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Principles of Sustainable Tourism
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MDG cont � All Players to act in
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cont’d Contributing to Local Econ
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Is tourism an appropriate tool for
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Tourism a powerful tool for SD �S
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Policy Objectives Economic : � in
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Implementing STD � Government’s
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cont � Local control: Strengtheni
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Challenges, conclusion � Commitme
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Coastal Tourism in Tanzania Present
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An overview of Tourism-Tanzania •
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The case for Coastal Tourism Develo
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Coastal districts of Tanzania
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Coastal areas with high potential f
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Problem Analysis • Main environme
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Problems[cont] • Development Cons
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Efforts (Cont) • Work with FINCA
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The future of coastal Tourism • D
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SUSTAINABLE TOURISM A paper to be p
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Abstract: There has been much empha
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Definitions Sustainable Tourism •
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Domains • Oral traditions, and ex
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Sustainable Tourism should • Make
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Intangible heritage • Overcrowdin
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Ecotourism saving coral reefs - Wha
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Coral reefs - Rainforests of the se
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Reefs are disappearing fast � 27
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Ecotourism - the most sustainable o
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Benefits of Marine Parks over Terre
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Chumbe Island - a private nature re
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Visitors´ Visitors Centre & Nature
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Chumbe Park management staff Third
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Winning public support for the Mari
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Funding Marine Park development - P
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Ecolodge - What worked in marketing
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Sustainability: Operation Operation
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The biggest challenges: not the fis
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Wish list (incentives for the ‘ri
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02/05/2006 29
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How many tourism projects worldwide
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LTPR and ST How many natural resour
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• Cultural Tourism - What tenure
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LTPR and ST • Land Tenure is the
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LTPR and ST Land Tenure Interests O
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LTPR and ST Property Rights - any r
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Customary Rights • Traditional/he
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LTPR and ST The LTPR Framework •
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LTPR and ST
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LTPR and ST And what’s in your ne
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Objectives The objectives of this p
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Types of energy used in tourism fac
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Factors affecting energy consumptio
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Energy efficiency → Essential for
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Selection of energy supply options
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Typical environmental impacts of va
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Renewable energy systems for off-gr
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Applicability of energy technologie
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Case Study Sustainable Tourism, Ene
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US FOREST SERVICE international pro
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SUBJECT AREAS � Natural Resource
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NATURAL RESOURCE BASED TOURISM ACRO
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SKI the US Forest Service � 130 A
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EXPLORE the US Forest Service � 7
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CAMP the US Forest Service � 4,38
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For more information on Internation
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Objectives • Importance of ICT to
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ICT and Tourism • e-tourism is th
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Tourism Site Selection, Management,
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Marketing: All Marketing Channels u
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Swiss full service travel site www.
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Sites that Leverage Well-Known Bran
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B2B Sites (Travel Agents Only) 15
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Many ways to use ICT poorly for Mar
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Customer Relationship Management I.
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Access to ICT in Rural Areas • Fi
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Pitfalls to Avoid • Technology pu
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The United States Department of the
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National Park Service: Manages natu
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Bureau of Land Management: Manages
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•Foreign Foreign Government count
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CENTRAL AMERICA Belize, Guatemala,
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TANZANIA Worked with TANAPA, Wildli
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TANZANIA: TANZANIA: directional roa
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Partnering with DOI • Through Int
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Red Sea Case Study: Financing Marin
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USAID/Egyptian Environmental Policy
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Some Context 1. Extreme population
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Steps to the process 1. Estimate fi
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Building the budget scenarios Based
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Step 2a) Existing revenue mechanism
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500,000 400,000 300,000 200,000 100
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$1,500,000 $1,250,000 $1,000,000 $7
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WTP: Key results from Tourists •
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Step 3) Revenue Mechanisms investig
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Disadvantages of Annual Airport Sta
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Step 4) Most promising revenue opti
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Step 5) Revenue Distribution Existi
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Conclusions II (Implementation) Key
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GDA BACKGROUND • Fundamental shif
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WHY PARTNERSHIPS? • Desire to inc
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PARTNERSHIP BENEFITS Major benefici
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Alliance Name Tourism Sector Workfo
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Potential areas for tourism GDA’s
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What's in the horizon for tourism G
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GDA Alliances - Lessons Learned 1.
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Your Thoughts? Ahsante Sana
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USAID Tourism Training Course Arush
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OBJECTIVES • To foster relationsh
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Activities carried in the Departmen
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Programs in Schools • Forming con
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Achievements • Good relationship
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Thanks for Listening End
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Introduction �The Park was gazett
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Introduction cont... �The name Ma
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Visitors Management in the Park �
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Types of tourist activities Inside
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Factors for the increase I. Improve
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Interpretative information and faci
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…END…
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1. ECOTOURISM DEFINITION �Eco tou
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3. ECOTOURISM AND LOCAL PEOPLE’S
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Ecot & Local People’s Livelihoods
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Ecot. & people’s livelihoods cont
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Esilalei Women Curio Shop Ecot. & p
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• Beekeeping • Curio shops and
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Communities Benefit cont. • Pover
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Challenges cont. � HIV/AIDS is al
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Conclusion cont. �Currently, ecot
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8. REFERENCES 1. Ceballos H., (1996
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USAID Sustainable Tourism Training
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III. Were your expectations for thi
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