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<strong>newsletter</strong><br />
JUST BECAUSE YOU’RE TOUGH DOESN’T MEAN YOU CAN’T LOOK GOOD.<br />
FOR MORE INFORMATION CALL +44 (0) 1452 633126, EMAIL.WORKWEAR@INVISTA.COM OR VISIT WWW.CORDURA.COM<br />
JUST BECAUSE YOU’RE TOUGH DOESN’T MEAN YOU CAN’T LOOK GOOD.<br />
.© 2008 INVISTA. CORDURA ® IS A REGISTERED TRADEMARK OF INVISTA FOR DURABLE FABRICS.<br />
FOR MORE INFORMATION CALL +44 (0) 1452 633126, EMAIL.WORKWEAR@INVISTA.COM OR VISIT WWW.CORDURA.COM<br />
.© 2008 INVISTA. CORDURA ® ®<br />
IS A REGISTERED TRADEMARK OF INVISTA FOR DURABLE FABRICS.<br />
®<br />
Issue 4 - October/November 08<br />
BI-MONTHLY: DEDICATED TO CORPORATE CLOTHING, WORKWEAR AND PPE<br />
Check out our Brands<br />
www.<strong>director</strong>-e.com<br />
www.fabric<strong>director</strong>-e.com<br />
www.workwearshow.co.uk<br />
Sustainability<br />
The latest initiatives<br />
from those leading<br />
the industry<br />
Features on:<br />
■ INVISTA’s gritty<br />
new campaign<br />
■ Corporatewear style<br />
with Allen & Douglas<br />
■ Protective fabrics<br />
and finishes<br />
PLUS MUCH MORE!
Welcome<br />
Dear Reader,<br />
This year, <strong>director</strong>-e is proud<br />
to sponsor one of the<br />
biggest events on the<br />
calendar: Expoprotection -<br />
the exhibition for risk<br />
management. At the<br />
show INVISTA and<br />
Klopman International<br />
will jointly launch, what<br />
they believe to be, the<br />
‘next generation’ in<br />
workwear fabric:<br />
Klopman Vantage fabric<br />
featuring CORDURA ®<br />
brand technology.<br />
To find out more about<br />
this exciting innovation<br />
and what else is being showcased in the workwear<br />
sector check out our exhibition preview on page 12.<br />
The launch of this fabric is one of the latest chapters in<br />
INVISTA’s CORDURA ® Editor: Catherine Christie<br />
brand campaign but it’s by no<br />
means the full story - this can be read on page three.<br />
In our other features: India may be some way behind<br />
countries such as China when it comes to off-shore<br />
manufacturing but it’s hotly tipped to grow over the<br />
next few years. In the light of this, Reena Mital reports<br />
on the new finishes that are being developed there on<br />
page six.<br />
Sustainable practices could be within reach of corporate<br />
clothing and workwear companies, no matter what their<br />
size, as we find out on page eight. One way of achieving<br />
this is by increasing the efficiency of your company<br />
through supply chain management. We spotlight software<br />
system ApparelGMS on page seven.<br />
British corporate clothing is continuing to close in on the<br />
high street when it comes to current trends. Corporatewear<br />
supplier Allen & Douglas demonstrates this with aplomb on<br />
page five, as it reinvents the uniforms of prestigious hotel<br />
group Thistle. Meanwhile, on page 11 UK building society<br />
Nationwide gives <strong>director</strong>-e a preview of the special<br />
collection that its staff will soon be sashaying to work in like<br />
true fashionistas.<br />
If you would like to present a new product or innovation to<br />
the industry you can email me at Catherine@<strong>director</strong>-e.com<br />
I hope that you enjoy the issue!<br />
Catherine<br />
2<br />
www.workwearshow.co.uk<br />
Contents<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81<br />
5<br />
8<br />
2 Welcome<br />
Comment<br />
6<br />
13<br />
3 Workwear<br />
INVISTA reaches out to some of its<br />
toughest customers<br />
4 <strong>director</strong>-e<br />
There’s more to the industry’s media<br />
service than what meets the eye<br />
5 Corporate Clothing<br />
Allen & Douglas revamps the uniform<br />
of a major hotel<br />
6 Finishes<br />
Reena Mital finds out what finishes<br />
are emerging in the Indian market<br />
7 Supply Chain Management<br />
Software<br />
Look no further than ApparelGMS<br />
8 Eco Action<br />
Sustainable practices don’t need to<br />
be costly or time consuming for<br />
workwear, corporate clothing and<br />
PPE companies.<br />
10 Fabrics<br />
Janet Prescott gets a feel for the<br />
latest protective fabrics<br />
11 Nationwide<br />
Buyer Shelley Dodd discusses the<br />
building society’s new special<br />
collection<br />
12 Exhibition<br />
Our sneak preview of Expoprotection<br />
will help you plan your visit<br />
14 Uniform Solutions<br />
The former procurement manager of<br />
British Airways is on-hand to help<br />
15 Information<br />
Diary dates and news in brief<br />
Editor:<br />
Catherine Christie<br />
BA (Hons) PG Dip<br />
Catherine@<strong>director</strong>-e.com<br />
Fabric, Fashion &<br />
Trend Editor:<br />
Janet Prescott<br />
Janet@<strong>director</strong>-e.com<br />
International Editor:<br />
Reena Mital<br />
Reena@<strong>director</strong>-e.com<br />
Circulation/Subscription:<br />
Hannah Johnson<br />
Hannah@<strong>director</strong>-e.com<br />
Managing Director:<br />
Yvette Ashby<br />
Yvette@<strong>director</strong>-e.com<br />
Published bi-monthly by:<br />
Marston Consulting<br />
Limited/TA<br />
<strong>director</strong>-e.com<br />
South House 3A<br />
Suite 4<br />
Bond Estate<br />
Bond Avenue<br />
Bletchley, Milton Keynes<br />
MK1 1SW<br />
Tel: + 44 (0) 870 870 4578<br />
Fax: +44 (0) 870 870 4679<br />
Email: info@<strong>director</strong>-e.com<br />
www.<strong>director</strong>-e.com<br />
www.fabric<strong>director</strong>-e.com<br />
The opinions expressed in<br />
this publication are not<br />
necessarily those shared by<br />
the editor or<br />
publishers. Although the<br />
highest level of care has<br />
been taken to ensure<br />
accuracy the publishers do<br />
not accept any liability for<br />
omissions or errors or claims<br />
made by contributors or<br />
advertisers, neither do we<br />
accept liability for damage or<br />
loss of unsolicited<br />
contributions.<br />
The publishers exercise the<br />
right to alter and edit any<br />
material supplied. This<br />
publication is protected by<br />
copyright and may not be<br />
reproduced in part or in full<br />
without specific written<br />
permission of the publishers.
PROFILE<br />
Brave New World<br />
A global campaign unveiled by INVISTA’s CORDURA ® brand<br />
celebrates the blood, sweat and determination of life’s adventurers<br />
A new episode has opened in the history of INVISTA’S CORDURA ® brand: the global<br />
integrated fibres and polymers business is honouring the achievements of CORDURA ®<br />
fabric users through a gritty and emotional advertising campaign to be launched in early<br />
2009. INVISTA says that the powerful new campaign solidifies its commitment to the<br />
passion of its consumers by reflecting the mindsets and challenging situations of those<br />
who use CORDURA ® fabric around the world.<br />
Honouring everyday heroes<br />
Known for more than 30<br />
years for its resistance to<br />
abrasions, tears and<br />
scuffs, CORDURA ® fabric<br />
- the registered trademark<br />
of INVISTA for durable fabric - is<br />
designed to work in a multitude of<br />
tough environments for a wide range<br />
of products, including luggage,<br />
backpacks, boots, military garments,<br />
workwear and performance apparel.<br />
Now, INVISTA believes it’s time to<br />
celebrate its users - those who,<br />
because of their lifestyles, jobs or<br />
hobbies, can benefit from a fabric that<br />
is just as durable as they are.<br />
Cindy McNaull, global brand manager<br />
for the CORDURA ® brand, says:<br />
“We’ve made a considerable effort to<br />
better understand the emotional<br />
connection that exists between the<br />
CORDURA ® brand and its loyal<br />
users. The new campaign really<br />
aims to celebrate those consumers<br />
by highlighting some of their<br />
greatest feats.”<br />
Hanging tough<br />
So how has INVISTA managed it?<br />
The company has used campaign<br />
advertisements that showcase<br />
unsentimental portraits of limitpushing<br />
situations to reflect the<br />
individual durability of adventurers and<br />
the essence of the CORDURA ®<br />
brand. The images burst with<br />
ruggedness, sweat, muscle and<br />
determination - revolving around the<br />
headline: As long as the world is full of<br />
durable people, we’ll keep making<br />
durable fabrics.<br />
Billy Barnes, creative <strong>director</strong> at<br />
Howard, Merrell & Partners, the<br />
strategic branding and advertising firm<br />
that developed the launch, says:<br />
“There are people out there who do<br />
extremely brave or challenging things<br />
either for their jobs or just for fun.<br />
Who better to honour these<br />
individuals and the adventures they<br />
face than the fabric brand that is right<br />
there with them?”<br />
The new campaign made its official<br />
debut at the Outdoor Retailer<br />
Summer Market in August 2008 in<br />
Salt Lake City, where a series of<br />
concept adverts were displayed as<br />
well as a “How Durable Are You?”<br />
story contest. The fully developed<br />
campaign will launch, however, during<br />
the first quarter of 2009, and<br />
integrated global communications will<br />
be targeted toward the workwear,<br />
outdoor, luggage and military<br />
segments through print, interactive<br />
and various other forms of media.<br />
A strong presence<br />
In line with the focus of the new brand<br />
campaign, the CORDURA ® brand will<br />
also be making its presence felt at<br />
major events within the workwear,<br />
corporate clothing and PPE industry.<br />
To support and recognise the<br />
individuals who drive the European<br />
workwear business, INVISTA’s<br />
CORDURA ® brand has signed up to<br />
become the overall sponsor of the<br />
first Business Manager’s Awards at<br />
the Workwear and Corporate Clothing<br />
Show in April 2009. Susannah<br />
Rayfield, European brand manager for<br />
the CORDURA ® brand, says: “We’re<br />
honoured to be associated with such<br />
an event and, as we continue to<br />
develop more innovative offerings as<br />
part of the CORDURA ® brand<br />
portfolio, we’ll be able to satisfy more<br />
of the needs of this global market.”<br />
INVISTA’s CORDURA ® brand team<br />
will also be exhibiting at the up -<br />
coming Expoprotection show in Paris<br />
from 4th-7th November. They will<br />
present a range of new fabric<br />
offerings from stand C77 in Hall 5,<br />
and will also showcase the new<br />
CORDURA ® brand hangtags and<br />
sew-in labels, which will come into<br />
use towards the end of 2008.<br />
The new hangtags will feature the<br />
slogan ‘Durable. Versatile. Reliable’.<br />
This is an apt summary not only of<br />
CORDURA ® brand fabrics and what<br />
we can continue to expect from them,<br />
but also of the adventuring men and<br />
women who use them.<br />
CORDURA ® Brand Inquiries:<br />
Susannah Rayfield<br />
INVISTA Textiles (UK)<br />
Tel: +44 (0)1452 633126<br />
Email: workwear@INVISTA.com<br />
www.CORDURA.com<br />
Who better to honour these individuals than<br />
the fabric brand that is right there with them?<br />
Susannah Rayfield,<br />
European brand manager<br />
for the CORDURA ® brand<br />
JUST BECAUSE YOU’RE TOUGH DOESN’T MEAN YOU CAN’T LOOK GOOD.<br />
FOR MORE INFORMATION CALL +44 (0) 1452 633126, EMAIL.WORKWEAR@INVISTA.COM OR VISIT WWW.CORDURA.COM<br />
.© 2008 INVISTA. CORDURA ® IS A REGISTERED TRADEMARK OF INVISTA FOR DURABLE FABRICS.<br />
www.<strong>director</strong>-e.com 3<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81<br />
®
Directing the Industry<br />
If you work in the working<br />
garment industry, you will no<br />
doubt have come across<br />
<strong>director</strong>-e in some shape or<br />
form. Apart from the <strong>newsletter</strong><br />
that you are reading now, the global<br />
media service’s websites and<br />
conferences may also be familiar to<br />
you. These facets of the company<br />
work together to inform and<br />
educate the industry on the latest<br />
news, trends, innovations and<br />
events - making <strong>director</strong>-e a<br />
suitable media partner for exhibition<br />
Expoprotection, which takes place<br />
in Paris in November. This year,<br />
<strong>director</strong>-e’s wish to bring<br />
manufacturers, suppliers,<br />
4<br />
www.workwearshow.co.uk<br />
distributors and buyers<br />
together under one roof<br />
also came to fruition. It<br />
partnered up with<br />
Ocean Events to launch<br />
the Workwear and<br />
Corporate Clothing<br />
Show at the<br />
Birmingham NEC in<br />
April and has plans to<br />
make next year’s even<br />
bigger and better.<br />
Web Service<br />
Whether you like your<br />
daily dose of industry<br />
news or prefer to get<br />
your teeth into an<br />
analytical feature,<br />
www.<strong>director</strong>-e.com<br />
provides plenty of<br />
information on<br />
workwear, corporate<br />
clothing and PPE, while<br />
www.fabric<strong>director</strong>-e.com brings<br />
you the latest developments in the<br />
world of fabric. Members can read<br />
up to 100 news stories on the sites<br />
each week, with sourcing hotspots,<br />
sustainability and nanotechnology<br />
representing just a fraction of the<br />
topics that are investigated,<br />
alongside exhibition previews and<br />
conference reviews.<br />
A comprehensive, easy-to-search<br />
sourcing <strong>director</strong>y featuring<br />
thousands of contact details is also<br />
available, helping members to<br />
source fabrics, garments and<br />
equipment. And if you have difficulty<br />
choosing, simply click on the<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81<br />
<strong>director</strong>-e has a number of tools at its disposal to keep you ahead of the<br />
latest news and developments in workwear, corporate clothing and PPE<br />
company profile section for more<br />
information on what each business<br />
can offer. Our websites currently<br />
have around 92,000 members<br />
worldwide - to join them log onto<br />
www.<strong>director</strong>-e.com now.<br />
Newsletter<br />
Register as a member on the<br />
website and you can subscribe to<br />
receive <strong>director</strong>-e’s bi-monthly<br />
<strong>newsletter</strong> for free! Delivered<br />
straight to your door, the <strong>newsletter</strong><br />
is an extension of the website,<br />
containing even more features and<br />
company profiles to allow you to<br />
read the latest on workwear,<br />
corporate clothing, technical textiles<br />
and PPE wherever you are.<br />
Conferences<br />
<strong>director</strong>-e organises some of the<br />
most talked about conferences in<br />
the industry, having earned a<br />
reputation for presenting the topics<br />
that matter most. Visitors come<br />
from all over the world to hear<br />
<strong>director</strong>-e’s experienced speakers<br />
present on crucial issues such as<br />
controversial EU legislation, trading<br />
with China and the latest market<br />
trends. The next conference will<br />
take place at the Workwear and<br />
Corporate Clothing Show on 2nd<br />
April 2009. Find out more about<br />
this exciting event on page nine.<br />
Workwear and Corporate<br />
Clothing Show<br />
In 2006, <strong>director</strong>-e joined forces<br />
with Ocean Events to form<br />
Corporate Clothes Show LLP, and<br />
went on to become joint owners of<br />
the Workwear and Corporate<br />
Clothing Show.<br />
The inaugural show took place<br />
this April at the Birmingham<br />
NEC, and was voted an<br />
overwhelming success.<br />
“The Workwear & Corporate<br />
Clothing<br />
Show is the<br />
UK’s only<br />
exhibition<br />
specifically<br />
dedicated to<br />
this multimillion<br />
pound<br />
industry,”<br />
says joint managing <strong>director</strong><br />
Lorne Cheetham. “It is an essential<br />
event for the entire buyer/seller<br />
spectrum from textile manufacturers<br />
to end-users, embracing all workrelated<br />
garments.<br />
“If you’re in the business of buying<br />
workwear, corporate clothing or<br />
PPE, this is your only chance to see<br />
so many suppliers, feel the quality<br />
of materials, network with all the<br />
professionals, discuss your<br />
requirements, negotiate the best<br />
deals and keep one step ahead of<br />
your competitors.”<br />
Next year’s show will return to the<br />
NEC on 1st and 2nd April, and will<br />
include an exhibition with over 100<br />
stands as well as the popular<br />
catwalk fashion show. The much<br />
anticipated Business Manager<br />
Awards, which recognise the<br />
buyers who play such a vital role<br />
in the industry, will also make<br />
its debut. Hosted by designer Jeff<br />
Banks and sponsored by<br />
CORDURA ® Fabric, the awards will<br />
take place at the prestigious Hilton<br />
Birmingham Metropole Hotel as<br />
part of a glitzy gala dinner.<br />
During the awards ceremony, 20<br />
specially handcrafted awards<br />
will be presented to the<br />
winners and runners-up of the<br />
workwear, corporate clothing and<br />
PPE categories.<br />
To find out more about the<br />
Workwear and Corporate<br />
Clothing Show or to book<br />
your stand, contact show<br />
manager Emma Barrett<br />
by telephone on<br />
+44 (0)1425 470666<br />
or by email on<br />
emma@workwearshow.co.uk<br />
Check out our Brands<br />
www.<strong>director</strong>-e.com<br />
www.fabric<strong>director</strong>-e.com<br />
www.workwearshow.co.uk
PROFILE<br />
Staying in Style<br />
As Allen & Douglas’s latest collection is rolled out, Catherine Christie tries it<br />
on for size and finds out how the company is raising the stakes in<br />
corporatewear style<br />
Allen & Douglas’s customers include<br />
celebrity chef Raymond Blanc, the<br />
Holiday Inn and JD Wetherspoon - and<br />
now the corporatewear supplier has<br />
added Thistle Hotels to the list. The<br />
UK-based hotel chain is undergoing a brand<br />
overhaul and chose Allen & Douglas to reinvent its<br />
uniform. On the eve of its roll-out, I went to meet<br />
head designer Claire Conley to find out how the<br />
company manages to strike a balance between<br />
corporate clothing and high street fashion.<br />
The challenge<br />
The brief was simple: UK hotel chain Thistle<br />
challenged Allen & Douglas and a number of other<br />
companies to design a full range of uniforms that<br />
would give a more contemporary and casual feel as<br />
part of a £100m, five-year plan. “They wanted to<br />
make their members of staff more approachable by<br />
lightening up the look and making everyone feel airy,<br />
comfortable and contemporary, rather than have<br />
them standing rigid in top hat and tails,” says Claire.<br />
So how did the company manage to come out<br />
on top?<br />
Doing your homework<br />
Research is a key area for Allen & Douglas and the<br />
company commits countless hours even before any<br />
designs are drawn up. As well as understanding the<br />
hotel’s brand, competition and customers, knowing<br />
about the demands of their wearers is vital - and<br />
can even involve the design team spending a day in<br />
the hotels and carrying out the different job<br />
functions of the wearers. “You may have a<br />
perception of what a housekeeper, receptionist or<br />
even a waiter does, but when you go out and do<br />
the job there will be little things they do that they<br />
shouldn’t really, like housekeepers will stand on the<br />
side of baths and really stretch and reach, which is<br />
important to factor in when designing the garment.<br />
“One of the things people didn’t like about their<br />
uniform when we asked them was that they had to<br />
wear certain items every day - there was no room<br />
for personal expression. So we thought, ‘Why not<br />
give people a couple of different options to start off<br />
with?’ The idea is that, if you wake up one day and<br />
feel quite relaxed, you might decide to wear a piece<br />
of knitwear with a dress, and the next day you<br />
might want to wear a suit. We are finding that more<br />
and more people want this wardrobe look rather<br />
than just a set uniform.”<br />
Allen & Douglas’s consideration of the wearer also<br />
extends to fit and pattern: “Our technical team is<br />
very hot on making sure that patterns look great on<br />
all sizes. As patterns increase with the size, they will<br />
amend their grading rules from size 16 upwards,<br />
which is quite unique to us. And if you are a bit<br />
bigger, generally speaking you normally want your<br />
garments a bit looser.”<br />
Following fashion<br />
Claire always tries to put herself in the position of<br />
those who she is designing for: “I wouldn’t want to<br />
wear something old fashioned and itchy, so why<br />
should they have anything less than what they’d<br />
pay for themselves?” This approach quickly<br />
becomes apparent as I rummage through some of<br />
Allen & Douglas’s latest collections at the company’s<br />
headquarters. Confronted with suave suits, evening<br />
The idea is to give people garments that they<br />
actually want to wear - after all I wouldn’t want<br />
to wear something old fashioned and itchy<br />
dresses, fitted shirt dresses and funky trousers and<br />
tops, you could easily feel like you were perusing the<br />
rails of a high street store.<br />
And that’s just it - Allen & Douglas’s corporatewear<br />
designs are not only wearable but also skilfully<br />
include fashion trends that still look good three years<br />
on, as well as being affordable and functional.<br />
Working with the procurement team to find<br />
designer copycats was one way Claire was able<br />
to bring some of the latest styles to Thistle’s new<br />
uniforms. “I found a Hugo Boss fabric that I<br />
liked and it was a case of getting different<br />
suppliers to find an alternative that kept the look but<br />
made it practical for corporatewear in terms of price<br />
and composition.”<br />
Details are another way in which trends can be<br />
brought to corporatewear and this was paramount<br />
to Thistle’s designs: “If you talk to someone serving<br />
you, you will look at their face and neck area, so we<br />
put some colour on the inside of their collar and<br />
neckband. When they actually give you the food,<br />
you look at the sleeves and the arms, so it’s getting<br />
the details and colour into the correct places and<br />
adding little flashes.”<br />
The result<br />
After all the rummaging, I tried on a sample of a shift<br />
dress designed for a manager. “We’ve adapted a<br />
classic version to suit the curved neckline, which<br />
features throughout the collection and put big bows<br />
around the middle, which is meant to be very soft<br />
and inviting.” It got the thumbs up from me: fitted<br />
but comfortable around the waist and hips, with<br />
Lycra in the fabric to give it some recovery and<br />
vents to make it practical to walk. Next, I tried a top<br />
and trousers uniform for the hotel housekeepers.<br />
The polycotton fabric with elastane made it<br />
breathable and easy to move around in - enhanced<br />
by back action pleats, side vents and wide leg<br />
trousers - but a mandarin collar meant that comfort<br />
didn’t come at the sacrifice of style. And that’s not<br />
all: “Normally we will build the range and have a<br />
couple of classic staple pieces, but we also put in a<br />
few ‘wow’ pieces that are trendier as well - whether<br />
they go through the whole three years or not.”<br />
Allen and Douglas’s design team is certainly in<br />
demand - other companies that they are currently<br />
redesigning uniforms for include Pizza Hut,<br />
Vodaphone and Hilton Garden Inn. That’s three big<br />
endorsements that shouldn’t be taken lightly.<br />
Head Designer:<br />
Claire Conley<br />
Contact: Julie Lindsay<br />
Director of Sales and Marketing<br />
Allen and Douglas Corporate Clothing Ltd<br />
Tel: +44 (0) 1295 272700<br />
Fax: +44 (0) 1295 270486<br />
Email: sales@aandd.co.uk<br />
www.aandd.co.uk<br />
www.<strong>director</strong>-e.com 5<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81
Anti-microbial finishes for hospital uniforms<br />
are not mandatory yet<br />
The Finishing Touch<br />
Continuing our spotlight on India series, Reena Mital reports on India’s<br />
developments in protective finishes for workwear and corporate clothing<br />
The Indian textile industry has only recently<br />
begun using protective finishes such as<br />
anti-microbial, bio-static and fire-retardant<br />
in corporatewear and workwear fabrics.<br />
Almost all leading corporatewear brands<br />
in India - Raymond, Reliance Industries, Reid &<br />
Taylor, Banswara Syntex, Siyaram Silk Mills, Donear<br />
Industries and Sutlej Industries have protective<br />
finishes in a proportion of their fabric. But these<br />
remain a niche product.<br />
“The specialty finished fabrics are an export-driven<br />
business in India,” says Mr KC Agarwal, executive<br />
<strong>director</strong> of Sutlej Industries. “Most manufacturers<br />
offer a limited collection in such finishes to the US<br />
and EU markets but the Indian<br />
market for such products is almost<br />
negligible.” Exports are also of<br />
recent origin. The industry’s efforts<br />
to move into value-added products,<br />
especially after the quota phaseout,<br />
led to the exploration of such<br />
technologies. And the industry has<br />
only, over the last couple of years,<br />
achieved the international quality<br />
standards needed for the export<br />
markets. But the volume of exports<br />
of such fabrics and garments is still<br />
very small. In the case of wool and<br />
polyester viscose blended suiting<br />
fabrics, of the total export of around US$ 300 million,<br />
not more than 2% would account for such finishes.<br />
Ram Bhatnagar, Raymond India Ltd’s vice president<br />
for the international market says: “We will introduce<br />
some anti-microbial, anti-static finished woolen<br />
worsted fabrics at the next Premiere Vision. This will<br />
help us gauge the response of international clients<br />
and give us a fair idea of the business potential of<br />
this new range. International markets will be the<br />
initial focus.”<br />
According to him, while protective finishes in the<br />
suiting fabric segment are still small, the cotton<br />
shirting’s segment is much bigger, but again, with a<br />
focus on the export markets. These finished fabrics<br />
enable exporters to realize premiums in the range of<br />
20%-50% over the commodity fabrics.<br />
6<br />
www.workwearshow.co.uk<br />
The potential of<br />
corporatewear<br />
fabrics treated<br />
with these<br />
chemicals is<br />
huge, but<br />
untapped<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81<br />
Sportswear and gym wear offer huge<br />
potential for anti-microbial finishes<br />
Untapped potential in the domestic market<br />
The potential of corporatewear fabrics treated with<br />
these chemicals is huge, but untapped. A large<br />
proportion of the sales in the domestic market by<br />
most of these players are to the household sector,<br />
with a small portion going into institutional sales,<br />
where to an extent such finishes are used. However,<br />
India remains a price conscious market, and most<br />
consumers are unwilling to pay the high premiums<br />
that such fabrics and garments attract. “Lack of<br />
awareness about the proven benefits of the finishes<br />
is the main reason for poor acceptance of these<br />
finishes in the Indian market,” says Mr Agarwal. For<br />
instance, the traffic police in India could be one of the<br />
most important consumers of anti-<br />
microbial, moisture management<br />
finished fabrics in the country, but<br />
Indian fabric suppliers have been<br />
unable to break into this segment.<br />
According to Ms Mrinal Choudhary<br />
of Rossari Biotech, one of the<br />
leading manufacturers and<br />
suppliers of specialty chemicals in<br />
the country: “The Indian market for<br />
specialty finishes is growing steadily<br />
at a rate of around 8-10% per<br />
annum, but still remains very small.<br />
An obvious consumer would be<br />
hospital staff but a miniscule percentage of hospital<br />
uniforms are treated with anti-bacterial and other<br />
such finishes. School uniforms are another important<br />
segment where such finishes should have been<br />
popular, but penetration again is almost nil.”<br />
According to Ms Choudhary, some international<br />
sportswear brands in India have launched their<br />
collections, which again form a small part of their<br />
total garment collections in the country. Eve Fabrics,<br />
which has recently begun importing school uniform<br />
fabrics treated with anti-microbial, soil resistant,<br />
moisture resistant finishes, is working hard to break<br />
into the Indian market. According to Mr Aditya Modi,<br />
<strong>director</strong> of Eve Fabrics, “We have targeted some of<br />
the high end schools, which have larger budgets for<br />
such spends, but are facing a lot of sales resistance.<br />
There are concerns about costs, and the effects of<br />
such chemicals on the skin. Breaking the traditional<br />
mindsets and practices is not going to be easy.”<br />
Rossari is also planning to create awareness about<br />
the benefits of these finishes on school uniforms.<br />
“We are in the process of charting out a strategy<br />
to target schools, and educate them about these<br />
finishes, which are easy to maintain.<br />
The finishes last up to 40 washes, and can be<br />
reapplied at minimal cost.” The company, through<br />
its tie-up with Aegis, has also launched UV<br />
protective treatments for fabrics. Ms Choudhary<br />
says: “This, along with anti-microbial, soil release,<br />
moisture management finishes is apt for traffic<br />
police uniforms.” The obstacle most companies<br />
face in supplying to government agencies is the<br />
system of tenders with pricing as the deciding<br />
factor. This leaves very little scope to tender for<br />
fabric supplies with added features as this would<br />
invariably increase costs. This has prevented most<br />
fabric manufacturers and suppliers from focusing<br />
on the domestic market, as there are enough<br />
orders from the export markets, and realizations<br />
are good. For Rossari, nonwovens and technical<br />
textiles is an important and growing market for<br />
these finishes, especially in the Meditech segment.<br />
Encouraging industry growth<br />
While government agencies remain unaware of the<br />
latest developments in fabric finishes, textile<br />
organizations are doing their bit to spread<br />
awareness. The textile department of the Indian<br />
Institute of Technology, (IIT) in Delhi, recently made<br />
a presentation to the Board of Police Research &<br />
Development (BPRD) about the need for a more<br />
focused approach to police uniforms. These<br />
included conducting the necessary anthropometric<br />
studies for better fits, using various specialty<br />
finishes that impart the necessary protection and<br />
comfort to the personnel, using the right blends of<br />
fabrics. This is the first such proposal that the<br />
department has ever received.<br />
The Indian textile dyes and chemicals industry has<br />
been dominated by multinationals - Clariant, BASF,<br />
ColorChem, Dystar, to name a few, and has thus<br />
had access to the latest developments in textiles<br />
dyeing and finishing. The situation is no different in<br />
specialty chemicals. Clariant, through its tie-up<br />
with Schoeller Technologies Ag, has recently<br />
introduced the nanotechnology based<br />
NanoSphere textile finish in India. Clariant India has<br />
been the pioneer in bringing to the textile industry<br />
the latest in innovative finishes.<br />
Similarly, Resil Chemicals, in association with<br />
Thomson Research Associates, has introduced<br />
the Ultra-Fresh range of anti-microbials to the<br />
Indian textile industry. Other finishes offered by the<br />
company include water and oil repellent finishes,<br />
and a number of silicone finishes, and sensory<br />
perception technology for textiles. The company<br />
has collaborated with CTF2000 for fire-retardant<br />
finishes. BASF and other multinationals also have<br />
their own range of specialty chemicals for the<br />
Indian textile industry.<br />
The know-how, technologies and raw materials for<br />
protective finished fabrics are available to the<br />
Indian textile and garment industry. The market for<br />
such products will mature as India’s per capita<br />
income grows.
PROFILE<br />
Taking Control<br />
Technopoly’s supply chain management<br />
software is clinching business deals for<br />
corporate clothing and workwear companies<br />
Planning, implementing and controlling<br />
your supply chain are necessary for any<br />
business looking to maximise its<br />
performance and efficiency. Done<br />
manually, it’s time-consuming and<br />
prone to human error, but supply chain<br />
management software - or SCMS - is the antidote<br />
for the corporate clothing and workwear market.<br />
By freeing employees from endless paperwork<br />
through complete stock management and total<br />
control of garment sales and warehousing, it’s little<br />
surprise that more and more businesses are<br />
turning to SCMS manufacturers like Technopoly.<br />
Established in north-west England in 1994,<br />
Technopoly launched its garment sales and stock<br />
control software system - ApparelGMS - four<br />
years later. Since then, <strong>director</strong>s Graham and<br />
Kathleen Helliwell say that interest within the<br />
workwear and corporate clothing industry has<br />
grown and grown as companies realise its<br />
potential. “More demands are being placed on<br />
companies in these sectors for shorter garmentissue<br />
timescales,” says Kathleen. “But they’re now<br />
learning that ApparelGMS can take the strain out<br />
of providing quick and efficient orders. It frees up<br />
companies of all sizes to start chasing and winning<br />
new business rather than being bogged down<br />
with admin.”<br />
A winning combination<br />
Built from the ground up and based on the<br />
Microsoft SQL database engine, ApparelGMS is a<br />
fully-integrated, real-time stock system that gives<br />
the user complete<br />
control of all activities<br />
from initial enquiry<br />
through to garment<br />
dispatch and<br />
invoicing. It also links<br />
directly to Sage<br />
accounts and the<br />
Microsoft Office suite.<br />
Stock can be entered<br />
and searched for in<br />
groups of colours and<br />
sizes among multiple<br />
warehouse sites, while<br />
forecasting screens<br />
predict run-out. Sales<br />
orders can also be entered quickly from either<br />
list or matrix screens, matched to stock and<br />
then tracked - ensuring delivery deadlines are<br />
always met.<br />
Kathleen says: “It’s a bespoke yet simple-to-use<br />
service that’s created to meet customer needs<br />
while having the capability and flexibility to serve<br />
businesses as they expand. Additional modules<br />
like web ordering, finishing, manpack, concessions<br />
and retail POS have all been devised with this<br />
in mind.”<br />
Putting the customer first<br />
It’s not only the product that’s enabled<br />
ApparelGMS to expand businesses - Technopoly<br />
believes that customer service and price are just<br />
as important when it comes to SCMS.<br />
ApparelGMS support staff are on-hand to provide<br />
support or extra training on the phone or online<br />
24 hours a day, while any essential onsite visits<br />
will also be made at no extra cost - keeping<br />
pricing competitive.<br />
This sounds impressive, but Technopoly’s users<br />
are its best advocates. Corporatewear supplier<br />
FCC won a contract to provide a major bus<br />
company with uniforms for their 350 staff after<br />
ApparelGMS gave them online uniform ordering.<br />
You can head to www.apparelgms.com to read<br />
more and, as Kathleen says, find out “straight<br />
from the horse’s mouth’’ how ApparelGMS can<br />
benefit corporate and workwear companies.<br />
Contact:<br />
Technopoly Ltd<br />
Rolands House,<br />
87 Bacup Road<br />
Rawtenstall<br />
Lancashire, United Kingdom<br />
BB4 7NW<br />
Telephone: 01706 830930<br />
Fax: 01706 831090<br />
sales@apparelgms.com<br />
It frees up companies<br />
of all sizes to start<br />
chasing and winning<br />
new business rather<br />
than being bogged<br />
down with admin<br />
www.<strong>director</strong>-e.com<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81<br />
7
A Sustainable Future<br />
In theory, we would all<br />
like to do our bit for the<br />
environment. But the<br />
burning question is what<br />
will sustainability cost<br />
the corporatewear,<br />
workwear and<br />
PPE industry?<br />
When it comes to<br />
sustainability, the<br />
stakes have been<br />
raised. Pressure is<br />
building on<br />
businesses to show their<br />
environmental and ethical credentials.<br />
And the corporatewear, workwear<br />
and PPE industry is no exception, as<br />
the way garments are made and<br />
disposed of is becoming almost as<br />
important to consumers as quality,<br />
cost and service.<br />
Environmental responsibility is at the<br />
very heart of sustainability, but this<br />
can be a problem - particularly when<br />
it comes to corporatewear. In a<br />
sector where uniforms are typically<br />
changed every two to four years,<br />
garments are often sent to landfill<br />
even when their technical<br />
performance and appearance is still<br />
good enough for them to be reused.<br />
But by manufacturing brand new<br />
garments instead of recycling or<br />
reusing discarded ones, more of the<br />
earth’s non-renewable fossil fuels are<br />
used and greenhouse gas emissions<br />
such as carbon dioxide produced.<br />
So what should we do? The Centre<br />
for Remanufacturing and Reuse has<br />
the solution: it’s planning to reduce<br />
the industry’s sustainability impacts<br />
through the launch of a central<br />
resource that will educate businesses<br />
on becoming more sustainable<br />
through environmental and socially<br />
responsible actions - and all while<br />
remaining profitable.<br />
A source of information<br />
The Centre for Remanufacturing and<br />
Reuse (CRR) is a Defra BREWfunded<br />
organisation managed by<br />
consultancy Oakdene Hollins Ltd,<br />
which was set up three years ago to<br />
support and promote product<br />
remanufacturing and reuse in the UK.<br />
Following a Defra project led by<br />
Oakdene Hollins in 2006, which<br />
revealed that 1.2 million tonnes of<br />
general clothing ends up in landfill in<br />
the UK every year, the workwear,<br />
corporatewear and PPE industry<br />
seemed like a good place to<br />
start with increasing recycling and<br />
reuse rates.<br />
CRR is working with a range of<br />
consortium members from across<br />
the corporatewear supply chain and<br />
academia to undertake practical<br />
research into the five areas that can<br />
act as barriers to recycling and reuse:<br />
garment design and construction,<br />
fibre composition, end-of-life<br />
management and taxation. The<br />
information gathered will be made<br />
accessible through an online website<br />
that will launch in April 2009 at the<br />
Workwear and Corporate Clothing<br />
Show at the Birmingham NEC.<br />
“The website will summarise the<br />
findings of the project, feature cases<br />
of best practice, a searchable<br />
database of companies and raise<br />
awareness of the economic, social<br />
and environmental benefits of<br />
corporatewear reuse,” says CRR<br />
consultant Fiona Kelday. “At the end<br />
of the day, it has to make business<br />
sense - that’s a company’s major<br />
bottom line, as much as people say it<br />
It has to make business sense at the end of the day -<br />
that’s the major bottom line, as much as people say<br />
it is all about the environment<br />
8<br />
www.workwearshow.co.uk<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81<br />
is all about the environment.” A guide<br />
will also be produced to inform<br />
buyers of what alternative fibres are<br />
most amenable for use in<br />
corporatewear garments, including<br />
information on their suitability for<br />
recycling and reuse; what to ask for<br />
from suppliers and how to encourage<br />
employees to give their old uniforms<br />
back for reuse. Fiona says: “Although<br />
we are trying to promote reuse and<br />
recycling, we do favour reuse<br />
because the carbon benefits are<br />
greater and you don’t have to put<br />
additional energy into recycling and<br />
shredding things up.”<br />
Industry Leaders<br />
Nationwide is already doing its bit.<br />
While the majority of its obsolete<br />
clothing is sent to developing<br />
countries or recycled for automotive<br />
sound proofing, this year the<br />
company has decided to donate<br />
around 200 garments to Dress for<br />
Success London. The charity helps<br />
disadvantaged women move into<br />
employment by providing an<br />
interview outfit and additional clothing<br />
once they secure a job - a prime<br />
example of the social benefits that<br />
sustainability can bring.<br />
But Fiona believes this form of reuse<br />
could prove an obstacle for some<br />
companies: “A logo is the visual<br />
identity of a company and so<br />
there are security issues surrounding<br />
the reuse of certain uniforms.<br />
Nationwide’s programme works<br />
because their uniform isn’t heavily<br />
logoed and is of a good quality.”<br />
LMB, which has been collecting,<br />
sorting and selling clothes, textiles<br />
and shoes to other countries since<br />
1985, has its own methods for<br />
overcoming such barriers - the LMB<br />
Secure Textile Reuse Service.<br />
Transparency is key and many major<br />
companies use this scheme, with<br />
airlines and banks among their<br />
customer base. To further reduce the<br />
possibility of someone obtaining a full<br />
uniform, LMB splits individual<br />
garments up from the uniform and<br />
mixes them in with different bales of<br />
normal clothing. “It’s not a charity -<br />
they don’t just take any clothing their<br />
customers want a choice,” Fiona<br />
says. “It’s a business - a trade -<br />
encouraging economic growth in<br />
these countries and LMB is a<br />
fantastic example of a family-run<br />
company that cares about<br />
supporting development both in the<br />
UK and overseas.
Meanwhile, corporate clothing<br />
company Dimensions, which clothes<br />
one and a half million wearers every<br />
year, joined up with clothing recyclers<br />
Sisters Textiles in March, to continue<br />
its 100% recycling and reuse policy.<br />
Returns are collected by Dimensions<br />
through the same carrier that delivers<br />
the customer’s garments.<br />
Up to 12 tonnes a month are sent to<br />
Sisters Textiles, which sell them to<br />
countries such as Africa and Poland<br />
for reuse. Garments that are heavily<br />
embroidered or unfit for reuse are<br />
sent to a carpet manufacturer to be<br />
recycled into carpet backing or<br />
underlay. “We have a lot of<br />
customers such as Royal Mail and<br />
the ambulance service who wear<br />
uniforms that are heavily<br />
embroidered,” says quality control<br />
manager Vicki Maxted.<br />
“But we do try and encourage them<br />
through our design department to<br />
reduce the amount of logos that they<br />
have, or to have a secondary pocket<br />
that can be cut away so that the<br />
garment can be reused afterwards.”<br />
Japanese innovation<br />
For other ideas on how the<br />
corporatewear industry can become<br />
more sustainable, it seems that we<br />
only have to look east for inspiration:<br />
for example, leading Japanese<br />
retailer Uniqlo takes back thousands<br />
of its own brand products from<br />
customers every year. The majority is<br />
sorted and sent for reuse in<br />
developing countries and the rest<br />
is either recycled as industrial<br />
rags and insulation or used to fuel<br />
factory furnaces.<br />
In addition, since Japanese<br />
corporate clothing manufacturer<br />
Kurabo started collecting and using<br />
discarded uniforms to generate<br />
Energy from Waste (EfW) for one of<br />
its finishing and dyeing plants in<br />
2002, almost 52 tonnes have been<br />
diverted from landfill. Not only has<br />
this reduced the company’s carbon<br />
footprint, but it has reduced their<br />
energy costs. But sustainable<br />
systems don’t have to be limited to<br />
the final part of the chain, according<br />
to Japanese company Teijin, one of<br />
the world’s largest recycled polyester<br />
producers. Clothing company<br />
Patagonia first pioneered the<br />
recycling of PET bottles to make its<br />
extreme weather fleeces in 1993, but<br />
Teijin believes that its closed-loop<br />
recycling, which it calls ECO<br />
CIRCLE TM , takes the concept to the<br />
next level. Where garments made<br />
from recycled polyester products<br />
often end up in landfill, ECO CIRCLE<br />
TM is an endless recycling cycle that<br />
produces no waste, reduces carbon<br />
dioxide emissions and saves energy.<br />
Clothing companies who sign up to<br />
ECO CIRCLE TM enter into an<br />
agreement to ship their old garments<br />
to Teijin Fiber’s recycling plant in<br />
Matsuyama Japan, where they are<br />
broken down and recycled into<br />
polyester yarn. The companies buy<br />
Teijin’s recycled fabrics to turn back<br />
into garments and these are returned<br />
and recycled back into polyester fibre<br />
at the end of their life cycle.<br />
“People expect a recycled product<br />
to be different in quality to a new<br />
product, but our patented chemical<br />
system breaks the polyester<br />
materials down to their molecular<br />
level to produce recycled polyester<br />
that is the same quality as<br />
polyester manufactured directly<br />
from petroleum,” says business<br />
development manager<br />
Miles Marchant.<br />
“Unlike the material process, which<br />
only involves the melting down of<br />
PET bottles, we can create variations<br />
such as split yarn, hollow yarn and<br />
segmented yarn - these can be used<br />
to make fabrics for use in sportswear,<br />
corporatewear and fashion.”<br />
Most people would probably<br />
question the notion that shipping<br />
discarded garments to Japan from<br />
around the world can actually save<br />
energy and reduce carbon dioxide<br />
emissions. But an independent<br />
We only have to look east for<br />
inspiration: companies there are<br />
leading the way in reuse and<br />
recycling technologies and<br />
initiatives<br />
report from Patagonia’s Common<br />
Threads Recycling Program has<br />
produced figures that state that<br />
shipping garments that have been<br />
collected in the US to Japan for<br />
recycling in the ECO CIRCLE TM<br />
system still results in 76% less<br />
energy usage and 71% less carbon<br />
dioxide emissions than producing<br />
polyester from virgin materials.<br />
This process may be suited to larger<br />
companies that have the resources<br />
to collect their used garments and<br />
ship them to Japan, but Fiona says<br />
smaller companies are often at an<br />
advantage when it comes to making<br />
their business more sustainable.<br />
“I think that sometimes if you are in a<br />
smaller company there aren’t as<br />
many barriers to go through and, if<br />
you have a leader who has a<br />
great vision that can go an awfully<br />
long way.”<br />
ECO CIRCLE TM is a trademark of<br />
TEIJIN FIBERS LIMITED<br />
Time To Change<br />
Fast Facts<br />
■ The UK’s workwear,<br />
corporatewear and PPE<br />
industry was valued at<br />
approximately £446m<br />
in 2007<br />
■ The reuse rate of the<br />
industry currently lies at<br />
less than 5% per year in<br />
the UK<br />
■ If the reuse rate of<br />
corporatewear, workwear<br />
and PPE is increased to<br />
10% by the end of 2009, it<br />
would result in around<br />
22,000 tonnes of CO2<br />
being saved - enough<br />
to fill Wembley Stadium<br />
10 times!<br />
■ Around 24 of the 57<br />
million metric tonnes of<br />
textiles produced around<br />
the world is polyester<br />
Sustainability is at the heart of the 2009 Workwear and<br />
Corporate Clothing Show conference. The event, which will take<br />
place at the Birmingham NEC on 2nd April, will bring together<br />
eight inspiring speakers to present on the three main areas of<br />
sustainability - environment, social and economy - in relation to<br />
the corporate clothing, workwear and PPE industry.<br />
The conference, which is sponsored by Syscom PLC, will give a<br />
general overview of how the industry can become more<br />
sustainable through environmental and socially responsible<br />
actions such as recycling, reuse, ethical sourcing and supply<br />
chain management. These areas will be communicated by<br />
buyers, suppliers and organizations that are making<br />
sustainability work for them while remaining profitable.<br />
Speakers include Campbell Bland, UK market manager at<br />
Lenzing Fibers; Hayley Brooks, sales and marketing <strong>director</strong> at<br />
Dimensions Corporatewear; Fiona Kelday from the Centre for<br />
Remanufacturing and Reuse; Michelle Barry, <strong>director</strong> of<br />
Laurence M. Barry & Co; and Steve Milner, managing <strong>director</strong> of<br />
EU business at Noble Biomaterials.<br />
For more information and to buy your ticket log onto<br />
www.workwearshow.co.uk/conference<br />
www.<strong>director</strong>-e.com<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81<br />
9
Protective Fabrics Gain Ground<br />
3M new reflective flexible tape<br />
Health and safety<br />
New developments in protective fabrics are at the heart of the<br />
latest autumn exhibitions. As a result of increased demands on<br />
employers to ensure the health and safety of their workers,<br />
protective elements are appearing in more areas of workwear, as<br />
well as high tech safety wear. Information is now available to<br />
buyers and employers from suppliers, manufacturers and major<br />
players in the workwear arena. Arco, the UK supplier of safety<br />
equipment and workwear, has developed its biggest ever range<br />
of own-brand and branded products. The company’s new ‘Big<br />
Book’ features 22,000 safety and workwear products, with over<br />
2,000 new products that include safety information important for<br />
small employers.<br />
It’s evident that new products<br />
are constantly being introduced<br />
to this highly regulated area.<br />
Sioen Industries has a wide<br />
range of protective products,<br />
including those that are chemical<br />
and FR resistant, as well as body<br />
armour and flotation systems.<br />
Meanwhile, innovation is particularly<br />
being developed in areas such as<br />
firefighting. An example is Outlast:<br />
“It is our target to be at each corner<br />
of our plant within five minutes”,<br />
says Jürgen Helt Technical Officer of<br />
BASF Fire Department in<br />
Ludwigshafen / Germany, the<br />
largest self-contained chemical<br />
complex and the headquarters of<br />
the BASF group. The right apparel<br />
and equipment is crucial to the<br />
operation, and this includes proper<br />
footwear. To gain time, the BASF<br />
firefighters spend the entire day in<br />
closed firefighter boots. To make<br />
this bearable, they have been<br />
equipped with boots made by<br />
Baltes, containing the temperature<br />
regulating phase change material<br />
(PCM) Outlast ® Adaptive Comfort ® .<br />
The boots are designed to be very<br />
comfortable and light. Mr Helt<br />
added: ‘It’s an essential<br />
10<br />
www.workwearshow.co.uk<br />
improvement due to the<br />
temperature-regulating Outlast ®<br />
lining. We wear the boots all day,<br />
and we no longer feel as if we’re<br />
standing in an oven!”<br />
3M has just introduced a new<br />
Scotchlite Reflective Material<br />
Comfort Trim Series, which can be<br />
used to make conventional clothing<br />
visible without having to add<br />
another reflective layer to an outfit.<br />
The trim is made out of very durable<br />
reflective material, which is flexible<br />
and lightweight. The heat-applied<br />
trim uses the renowned glass bead<br />
technology developed by 3M for<br />
Scotchlite reflective materials but<br />
this time the material is arranged in<br />
diagonally cut segments. This<br />
improves water vapour<br />
transmission, to keep the wearer<br />
drier and cooler. It is also more<br />
flexible, allowing for drape, so that<br />
garments are soft and fluid in<br />
design. Greater wash durability,<br />
meanwhile, ensures that it keeps its<br />
brightness longer.<br />
Enhancing wellbeing<br />
Protective fabrics can also ensure<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81<br />
protection from discomfort such as<br />
cold, sweat or heat, which can affect<br />
the wellbeing of the workforce and<br />
affect productivity and morale.<br />
INVISTA recently launched LYCRA ®<br />
2.0 technology, which increases<br />
comfort through close-to-the-body<br />
stretch and recovery attributes; as<br />
well as the snug fit associated with<br />
minimal stitching. Trends in fashion for<br />
tight fitting, lightweight garments are<br />
paralleled in workwear, and INVISTA<br />
has launched several new branded<br />
textile initiatives: Xtra Life LYCRA ®<br />
fibre for chlorine-resistant and longerlasting<br />
swimwear, LYCRA ® Black<br />
fibre for non-fade dark or black<br />
intimate apparel and LYCRA ® Xtra<br />
Fine fibre collection.<br />
Swiss innovators Eschler have carried<br />
out research on reducing heat on<br />
dark coloured textiles. Deep dyed<br />
textiles treated with Thermoflect by<br />
Eschler prove that UV-rays are largely<br />
reflected to prevent heating up.<br />
DOW XLA fibre directly<br />
addresses problems of UV-light,<br />
chlorine and transpiration-related<br />
limitations of traditional stretch<br />
fibres and is appearing more and<br />
more in workwear to provide a<br />
robust, durable yet comfortable fabric<br />
for uniforms.<br />
As we reported in our last issue, there<br />
is a growing trend of producing<br />
organic or bio fabrics in workwear.<br />
By 2009, 20 percent of all Polartec ®<br />
products will be manufactured from<br />
recycled materials, without sacrificing<br />
fabric quality or performance. For<br />
example, next year, The North Face<br />
Denali, described as ‘the best-selling<br />
fleece jacket of all time’, will switch to<br />
a Polartec ® fabric that contains 87%<br />
recycled content. The new Denali will<br />
save approximately three litres of fuel<br />
and 14 kgs of CO 2 per jacket.<br />
Similarly, Lenzing Fibres introduced<br />
their new botanic principles in Tencel<br />
and Lenzing Modal for activewear<br />
and workwear at the Outdoor Retailer<br />
Show in the US, in August.<br />
Bacteria control is a hot issue.<br />
Klopman’s Sanitized ® antimicrobial<br />
finish is widely used in healthcare<br />
wear in Europe. Manutencoop<br />
management in Italy has chosen<br />
Klopman’s Charlotte quality as a<br />
comfortable lightweight 50%<br />
cotton, 50% polyester<br />
twill that<br />
is suitable for use<br />
where<br />
personnel are in close<br />
contact with the public<br />
White trousers and<br />
coloured tunics made in<br />
Klopman’s ‘Charlotte’ fabric<br />
with the unique antimicrobial<br />
Sanitized finish<br />
and working in warm conditions.<br />
Treated with the Sanitized<br />
antimicrobial finish, it is specifically<br />
designed to actively fight the<br />
proliferation of bacteria and fungi that<br />
are a significant cause of cross<br />
infection and odour.<br />
A large new hospital in Verona uses<br />
colour to distinguish different roles in<br />
the health service, and several<br />
thousand sets of white trousers and<br />
coloured tunics will be made in<br />
Klopman’s Charlotte fabric, which has<br />
been dermatologically tested as safe<br />
for sensitive skin.<br />
Janet Prescott,<br />
Fabric, Fashion and Trend Editor<br />
Baltes firefighter boots
It offers<br />
people a<br />
chance to<br />
stand out<br />
from the<br />
crowd - they<br />
are still<br />
smart and<br />
professional,<br />
but with<br />
more of a<br />
‘high street’<br />
look<br />
A Smart Investment<br />
Special collections can really<br />
give corporatewear uniforms<br />
an edge, says Nationwide<br />
buyer Shelley Dodd<br />
Anticipation “<br />
is rising,”<br />
Shelley Dodd says on the<br />
eve of her special<br />
collection roll-out for<br />
Nationwide building<br />
society - and there’s good reason,<br />
too. Nationwide brings out a special<br />
collection once every two years and,<br />
because it’s limited edition, staff must<br />
get in quick. But what exactly is so<br />
special about a special collection and<br />
what can it add to a corporate<br />
uniform? Shelley sums it up in two<br />
words: current trends. These<br />
garments promise to bring a slice of<br />
catwalk glamour to their local<br />
branches, so it’s not surprising that<br />
staff are already itching to get their<br />
hands on them.<br />
Promoting personality<br />
Nationwide rolls out its main<br />
corporate clothing collection every<br />
two years and there is a special<br />
limited edition collection for each new<br />
range. Their newest main collection<br />
was distributed to over 9,000 wearers<br />
in April and Shelley says it’s been very<br />
well received. “It offers more choice<br />
than ever before and has<br />
incorporated some fabulous new<br />
designs and a print pattern, which<br />
was voted for by the wearers,” she<br />
says. But despite the success of the<br />
main collection, Shelley believes that<br />
it is also worth giving wearers the<br />
option to purchase items from a<br />
special limited collection, which they<br />
can add to their existing wardrobe six<br />
months on.<br />
“In the special collection we try to<br />
offer our female staff a few garments<br />
that are more ‘high fashion’ than our<br />
normal collection and based on<br />
current trends, which we think<br />
they will love. They really offer<br />
people a chance to stand out<br />
from the crowd - they’re still smart<br />
and professional, but with more of a<br />
‘high street’ look.”<br />
Strengthening the brand<br />
Members of staff who enjoy wearing<br />
their uniform and feel confident and<br />
comfortable will reflect this in their<br />
work and the way that they deal with<br />
customers. This is why, although the<br />
limited edition collection is available<br />
for any Nationwide employee to<br />
purchase, it’s primarily aimed at those<br />
who work in branches in customerfacing<br />
roles. “Corporate clothing is a<br />
very important tool in reflecting our<br />
brand,” says Shelley. “First<br />
impressions count! We want our<br />
garments to look professional and<br />
modern, and reflect the forwardthinking<br />
Nationwide brand. But<br />
ensuring our employees feel<br />
comfortable in the clothing is<br />
essential and offering more choice<br />
means that we can provide<br />
something for everyone.”<br />
Carrying trends into<br />
corporatewear<br />
But bringing current trends to the<br />
corporate environment is easier said<br />
than done. Firstly, how do you<br />
reconcile the sometimes impractical<br />
styles of high fashion with the daily<br />
demands of a working environment<br />
and, secondly, how do you adapt<br />
those trends to meet your budget?<br />
Designing trend-setting tops to wear<br />
with more classic tailored garments<br />
such as trousers, skirts and jackets is<br />
one way in which Nationwide has<br />
tackled these issues.<br />
The limited edition collection consists<br />
of a three-quarter sleeved jersey tunic<br />
top, a short sleeved knitted top with<br />
belt, a short sleeved polyester blouse<br />
with mock cross over front detail, a<br />
three-quarter sleeved knitted cardigan<br />
with button detail and a short sleeved<br />
polycotton blouse. “The limited<br />
edition tops can be worn with any of<br />
the skirts and trousers available in the<br />
main collection and will give a fresh<br />
and modern look to wearer’s<br />
wardrobe. All the fabrics and<br />
colours we’ve used have been<br />
included in the main collection, so<br />
they will complement the existing<br />
garments perfectly!”<br />
And when it comes to Shelley’s<br />
personal favourites: “I love the tunic<br />
top in this collection. It’s a really<br />
fashionable garment, which will suit all<br />
shapes and sizes and the pleat detail<br />
across the front looks fabulous! The<br />
short sleeved knitted top with a belt is<br />
also a lovely top, which again looks<br />
really modern.”<br />
Making it sustainable<br />
These days, how a garment is made<br />
is becoming just as important in the<br />
fashion and corporate clothing<br />
industries as how it looks and<br />
performs. Shelley has taken important<br />
steps to make this consideration a<br />
priority in both her main and special<br />
collection. “Whenever we produce a<br />
new collection, we ensure that all the<br />
garments are ethically-sourced and,<br />
where possible, we incorporate<br />
sustainable materials.<br />
We have used corozo nut buttons in<br />
our current collection, which are a<br />
100% natural vegetable, and we have<br />
introduced an organic cotton shirt for<br />
the men. Our clothing managing<br />
agent, incorporatewear, also<br />
maintains a close relationship with the<br />
factories to ensure the manufacturing<br />
is completed to a high standard.”<br />
Nationwide employees with corporate<br />
clothing vouchers can order these<br />
limited edition garments from 6th<br />
October - it’s open to everyone else<br />
to purchase from 13th October.<br />
Shelley Dodd, buyer for<br />
Nationwide Building Society<br />
www.<strong>director</strong>-e.com<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81<br />
11
Working Out<br />
Plan your visit to Expoprotection by reading our preview<br />
of some of the workwear companies and products that<br />
you can expect to see this November<br />
Workwear is expected to make a<br />
triumphant return to<br />
Expoprotection, the biennial<br />
exhibition for risk management.<br />
Despite only premiering in 2006,<br />
the Workwear section already looks set to<br />
become as important to the exhibition as the<br />
more traditional sections of Security/Safety, Fire<br />
Fighting, and Health and Safety at Work. At the<br />
last show, over a third of the 24,500 unique<br />
visitors who attended the event declared that they<br />
were mainly interested in the Workwear and<br />
Occupational Risks sections. And this year, the<br />
number of workwear exhibitors has leapt from 95<br />
to 123 companies.<br />
Visitors to the event, which runs from 4th to 7th<br />
November, will witness two new sectors - Natural<br />
Risks and Industrial and Technological Risks - as<br />
well as an Ergonomic Village with products and<br />
services for the workplace. The tradeshow has<br />
also devised a varied program of events, including<br />
a risk management forum and more than 50<br />
conference and workshop sessions led by<br />
experts on comprehensive risk management and<br />
social and economic challenges.<br />
The piece de resistance, however, promises to be<br />
the Innovation Zone, situated at the heart of the<br />
exhibition area, and displaying over a hundred<br />
new products that visitors will be able to test out.<br />
These will include the entries for the Innovation<br />
Awards, which will also be awarded here on the<br />
first day of the show.<br />
To help you plan your visit to the exhibition, here is<br />
Klopman Vantage fabric featuring<br />
CORDURA ® Klopman Vantage fabric featuring<br />
CORDURA brand technology –<br />
combines comfort and durability for<br />
workwear garments<br />
® brand technology –<br />
combines comfort and durability for<br />
workwear garments<br />
12<br />
www.workwearshow.co.uk<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81<br />
a taste of what some of the exhibitors have to<br />
offer in the Workwear section in Hall 5:<br />
Klopman International Stand C76 and<br />
INVISTA’s CORDURA ® brand Stand C77<br />
What better way to celebrate your 40th birthday<br />
and to demonstrate your ongoing commitment to<br />
the European textile sector than with a range of<br />
innovative new fabrics? That’s the thinking behind<br />
Klopman International’s presence at the show.<br />
They’ve teamed up with INVISTA to launch<br />
Klopman Vantage fabric featuring CORDURA ®<br />
brand technology. The fabric exploits the benefits<br />
of CORDURA ® fabric, which is well-known for its<br />
resistance to abrasions, tears and scuffs.<br />
It gives you a 50/50 intimate blend of INVISTA TM<br />
T420 nylon 6.6 and combed cotton in a twill<br />
construction weighing 250g/m2, and Klopman<br />
says: “The new fabric offers the optimum<br />
combination of exceptional abrasion<br />
resistance, comfort and style and is ideal for<br />
use in full garments such as trousers, jackets<br />
and coveralls.”<br />
Meanwhile, new additions to Klopman’s<br />
protectivewear range of fabrics include a<br />
heavyweight 470g/m2 100% cotton flame<br />
retardant fabric accredited to EN ISO 11611,<br />
ISO/DIS 11612 and IEC 61482-2 (Electric Arc)<br />
and an EN 471 accredited 275g/m2 60% cotton<br />
40% polyester high-visibility fabric, with luminosity<br />
characteristics and superior comfort.<br />
Two new fabrics in Klopman’s Bioguard range of<br />
antimicrobial fabrics will also be on display.<br />
Harnessing the antibacterial properties of silver<br />
technology, these fabrics - based on bestselling<br />
styles Bravo and Superbandmaster - offer<br />
antimicrobial protection and are specifically<br />
designed to meet the requirements of critical<br />
hygiene applications, such as in healthcare and<br />
the food industry. Klopman will also be<br />
introducing the first fabric in its range to be made<br />
with Fairtrade Certified Cotton.<br />
Lenzing Fibres Stand G77<br />
One half of Lenzing’s stand will focus on<br />
Lenzing FR ® - a high performance flame resistant<br />
fibre used in fabrics for protection against heat<br />
from liquid molten metal splash, electric arc,<br />
flash fire, flammable liquids, welding sparks and<br />
radiant heat. Protective clothing made of Lenzing<br />
FR ® is inherently flame resistant, and this results<br />
in permanent protection for the lifetime of<br />
the garment.<br />
Lenzing says that the fibre also offers comfort,<br />
flexibility, moisture management properties and<br />
unique body climate control: “The secret is in the<br />
New and improved Microchem ®<br />
4000 coverall from Microgard ®<br />
fibre itself. Lenzing FR ® does not store the heat - it<br />
feels immediately cool, even after severe flame<br />
and heat exposure.” At the exhibition, Lenzing will<br />
demonstrate the fibre’s versatility through a new<br />
clothing concept that combines Lenzing FR ®<br />
fibres with high visibility protection in high visibility<br />
yellow. The fibre can also be blended with other<br />
high performance fibres, such as Aramid fibres for<br />
fire fighting applications or wool for molten<br />
aluminium protection, resulting in a head to toe<br />
concept. The other half of the stand will focus on<br />
the company’s TENCEL ® lyocell fibre, which is<br />
derived from Eucalyptus wood grown in<br />
sustainable, managed forests. Although it’s been<br />
available on the high street for some time, it’s still<br />
relatively new to the workwear and corporate<br />
clothing sectors, and Lenzing is keen to promote<br />
its built-in moisture management, smooth surface<br />
and natural cooling properties in hospital gowns<br />
and corporate shirts.<br />
Microgard ® Stand B72<br />
Microgard ® , a manufacturer of chemical protective<br />
clothing, will be launching its new and improved<br />
Microchem ® 4000 coverall at the exhibition. The<br />
product, which will feature alongside their<br />
standard range at the show, offers the company’s<br />
highest level of chemical protection yet.<br />
“Microchem ® 4000 features a unique barrier<br />
fabric, which is renowned for being lightweight,<br />
yet robust,” business development manager Paul
Bryce says. “It offers an exceptional barrier<br />
against organic and inorganic chemicals,<br />
chemical warfare agents and biological agents.”<br />
The improved coverall, however, has a new barrier<br />
layer to increase chemical repellence and provide<br />
anti-static for critical areas. Ultrasonically welded<br />
seams and a new seam taping method also<br />
ensure liquid tight protection. It’s available in<br />
various design options, including attached socks<br />
and gloves and fully encapsulated suits.<br />
Paul says: “The aim of our presence at the<br />
exhibition is both to increase the brand awareness<br />
of Microgard in France and internationally, and to<br />
generate contacts with end users and distributors<br />
for whom our products could offer attractive<br />
new alternatives in short life workwear.”<br />
HPC Healthline Stand C67<br />
Sticking with short life solutions, HPC<br />
Healthline will present its range of PPE for<br />
protection against infections and epidemics.<br />
Among these will be its most recent addition,<br />
Biohazard Containment Kits, which<br />
gather together, and keep to hand, essential<br />
PPE products for rapid response to<br />
emergency situations.<br />
HPC Healthline says that they’re suitable<br />
for a variety of markets should an<br />
outbreak occur, including the emergency<br />
services, the police and<br />
the army, as well as for<br />
workplace and<br />
personal home use.<br />
The products in the kits<br />
include nitrile gloves, a<br />
category 3 coverall,<br />
FFP mask, overshoes,<br />
a yellow clinical waste<br />
sack, anti-viral wipes<br />
and protective goggles.<br />
Valerie Geraud from the<br />
company says: “HPC<br />
Healthline thrives in<br />
bringing in new<br />
products to answer<br />
market needs. Our aim<br />
is to offer protection<br />
from head to foot and a<br />
single source of supply<br />
to a variety of markets.<br />
We operate a European wide network of<br />
appointed distributors and are looking for new<br />
appointments in several countries.”<br />
The company’s full product range includes<br />
polythene bags, polythene aprons and<br />
disposable clothing as well as examination,<br />
industrial and surgical gloves under the well<br />
known brands Shield ® , Handsafe ® /Fine Touch ® ,<br />
Aloecare ® and Trusty ® .<br />
Portwest Clothing Stand C65<br />
Expoprotection is of major importance to<br />
Portwest Clothing’s European customer base<br />
according to sales and marketing manager<br />
Richard Jones: “The French market has grown<br />
extensively for Portwest Clothing over the past<br />
five years. Expoprotection gives us a chance<br />
to showcase all of the new styles in our<br />
brochure, as well the chance to launch a<br />
French language catalogue.”<br />
The 2008/2009 brochure contains 76 new styles<br />
of workwear and brings together their entire range<br />
for the first time - including leading industry<br />
brands such as HiVisTex, Buildtex, Steelite,<br />
Bizweld and Sealte. “We understand the need of<br />
distributors,” Richard says. “Throughout our<br />
product range, we have improved the features<br />
and specifications on existing lines while also<br />
enhancing the ‘Specials Service’ we can offer.”<br />
Some of the new EN products that Portwest is<br />
hoping will do well in the French<br />
market is their Hi-Vis 7-in-<br />
1 Traffic Jacket,<br />
which the<br />
company says is<br />
adaptable for any<br />
situation that may<br />
arise. Certified to<br />
EN471 and EN343,<br />
the jacket’s multiple<br />
features include<br />
storage space, a<br />
concealed hood and<br />
fleece-lined collar.<br />
New to the market<br />
is Portwest’s Hi-Vis<br />
Action Trousers<br />
and the Hi-Vis<br />
Exhibitor's at the 2006 show attracted<br />
visitors from all over the industry<br />
Jacket with Reflexite Red Braces, which<br />
increase visual recognition for those working on<br />
public highways. Both products also meet with<br />
EN471 requirements.<br />
CAT Apparel/Bond Safety Stand D82<br />
Bond Safety - European distributors for CAT<br />
workwear, safety eyewear, gloves and toolbelt<br />
accessories - will be launching a new Advanced<br />
Technology range of performance workwear at<br />
the show. Managing <strong>director</strong> Paul Bond, who<br />
describes Expoprotection as ‘the launch pad for<br />
all of Europe’, says: “All of the<br />
Advanced Technology<br />
garments feature the<br />
3XDRY moisture<br />
management system,<br />
which keeps you<br />
cool and dry<br />
all day long.”<br />
Hi-vis 7-in-1<br />
traffic<br />
jacket from<br />
Portwest<br />
Clothing<br />
www.<strong>director</strong>-e.com 13<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81
Procuring a uniform can be as much<br />
of a minefield for the experienced<br />
buyer as for the uninitiated. David<br />
Crawford knows this all too well<br />
having spent the past nine years<br />
as the uniform procurement manager for<br />
British Airways.<br />
Now, he has decided to put his knowledge to<br />
good use as a uniform consultant and by<br />
setting up a complete uniform solution with a<br />
consortium of suppliers who he believes are the<br />
crème de la crème when it comes to delivering<br />
quality and value.<br />
In today’s market, the challenges facing buyer<br />
and supplier are numerous. The uncertainty of<br />
foreign currency exchange rates, rising fuel and<br />
power costs - as well as higher price<br />
expectations from producers in both Eastern<br />
Europe and the Far East as living standards<br />
improve there - are all real problems according<br />
to David. But it’s not all doom and gloom: “By<br />
dealing directly with suppliers, there is an<br />
Dealing directly with<br />
suppliers can help to<br />
mitigate some of the<br />
biggest challenges<br />
facing buyers in today’s<br />
current market<br />
14<br />
www.workwearshow.co.uk<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81<br />
opportunity for uniform buyers to mitigate these<br />
risks and, at the same time, improve the quality<br />
and style of their uniforms,” he says.<br />
And this is exactly what his new business,<br />
‘Uniform Consulting’, intends to do by offering<br />
advice to buyers and putting them in touch<br />
with what he calls “a superb network of<br />
garment and accessory suppliers”, which he<br />
has developed and worked with over the<br />
years. “The consortium of suppliers can provide<br />
the best quality and value combination possible<br />
to companies who want to improve their image<br />
while constraining costs,” he says. “This is<br />
possible because the consortium of suppliers<br />
do not have the massive overheads that<br />
traditional corporatewear managing agents<br />
have to cover in their prices to the end<br />
customer.” There is also no charge to the<br />
end customer for Uniform Consulting’s<br />
services as these costs are covered by the<br />
consortium companies.<br />
David is already a noted figure within the<br />
garment industry, having worked within it for<br />
more than 30 years. Apart from enabling him to<br />
build up relations with good suppliers by<br />
dealing directly with manufacturing sources, his<br />
position at British Airways also gave him<br />
experience in formal strategic sourcing and<br />
contracting. But it is this experience as a highprofile<br />
buyer coupled with his background as a<br />
supplier that gives him a unique perspective<br />
and breadth of experience.<br />
Before working for British Airways, David<br />
worked for 19 years with Jaeger Tailoring,<br />
where he was responsible for the production<br />
planning of five Jaeger factories and 15<br />
supporting factories. It was here that he saw an<br />
opportunity to diversify into the manufacturing<br />
of corporatewear in order to smooth the peaks<br />
PROFILE<br />
A Helping Hand<br />
The launch of a complete uniform solution aims to reduce the<br />
problems and pitfalls of buying corporatewear, workwear and PPE<br />
and troughs of retail requirements. This led to<br />
the development of Jaeger Careerwear, which<br />
provided high-quality uniforms to airlines and<br />
high-street retail customers.<br />
From a modest start in 1991, he doubled<br />
turnover to £2m in one year, and steadily built<br />
up the business to a turnover of £7.5m in 1995.<br />
He then moved on to a new challenge as<br />
<strong>director</strong> of operations at Botany Weaving in<br />
Dublin - a supplier of high-quality fabrics for<br />
airline seating and home furnishings, as well as<br />
uniform fabrics and specialist jacquard designs.<br />
This experience of garment and fabric<br />
manufacture and sourcing was put to good use<br />
in his role at British Airways, where he was able<br />
to cut the annual cost of uniforms by 65%<br />
while still maintaining the high-quality standards<br />
and professional image demanded by the<br />
airline company.<br />
Now, David is using his extensive experience of<br />
corporate image development to help<br />
companies to cost effectively improve their<br />
uniform image and to provide an efficient,<br />
problem free service to uniform buyers.<br />
And it appears that the venture has tapped into<br />
a need - one major airline is already being<br />
supplied through the complete uniform solution<br />
that the consortium provides, and they are in<br />
development with two others as well as a major<br />
logistics tender.<br />
To contact David Crawford:<br />
Telephone:<br />
01444 242802 or 0752 888 7662<br />
Email:<br />
davidcrawford@uniformconsulting.co.uk
■ Arco experience brings safety<br />
to life<br />
Over 600 businesses attended the ‘Arco<br />
Experience’ in Doncaster on 3rd and 4th<br />
September, which brought together ideas<br />
and product innovations from over 40 of<br />
the world’s top brands in safety equipment<br />
and workwear.<br />
Arco - a leading UK supplier of workwear<br />
and PPE - staged the event to give the 500<br />
plus visitors a day, access to world-class<br />
safety experts and the huge variety of<br />
products featured in their catalogue<br />
Selected<br />
Regatta<br />
footwear for<br />
2009 is<br />
treated with<br />
a P2i nano<br />
coating<br />
Diary Dates<br />
■ TUC argues for ‘healthy and<br />
safe’ footwear<br />
Bosses who force employees to wear high<br />
heels as part of their work dress should<br />
reconsider their policy, the TUC union body<br />
has said. The TUC’s report, ‘Working Feet<br />
and Footwear’, said that slip-on shoes<br />
and high heels can lead to long-term<br />
foot problems.<br />
It also looked at issues such as firms<br />
providing slip-resistant shoes when needed.<br />
■ Regatta signs up with ion-mask<br />
plasma technology<br />
Leading European outdoor family brand<br />
Regatta has become the latest sign-up<br />
for revolutionary ion-mask enhancement<br />
from P2i.<br />
October/November 2008<br />
The ion-mask process, which<br />
offers levels of breathability<br />
and performance<br />
protection never<br />
before seen on<br />
the high street,<br />
will feature in<br />
selected<br />
products in<br />
Regatta’s<br />
spring/summer<br />
09 footwear ranges.<br />
Make sure that you scribble these dates in your diary!<br />
8-9 October: Health and Safety 08, Reebok Stadium,<br />
Bolton, United Kingdom.<br />
www.healthandsafetyevents.co.uk<br />
8-10 October: Interstoff Asia Essential Autumn 2008,<br />
Grand Hall of the Hong Kong Convention<br />
& Exhibition Centre, Hong Kong.<br />
www.interstoff.messefrankfurt.com<br />
20-23 October: Intertextile Shanghai Apparel Fabrics,<br />
Shanghai New International Expo Centre,<br />
Shanghai, China.<br />
www.interstoff.messefrankfurt.com<br />
21-22 October: Firex North 2008, Harrogate International<br />
Centre, Yorkshire, United Kingdom.<br />
www.fire-expo.co.uk<br />
News in Brief<br />
■ Stand bookings increase for the<br />
Workwear and Corporate<br />
Clothing Show<br />
Workwear and Corporate Clothing Show<br />
organiser Corporate Clothes Show LLP has<br />
revealed that there’s been a significant<br />
increase in the number of exhibitors signing<br />
up to the event, which takes place next April<br />
at the Birmingham NEC. Compared to this<br />
time last year, stand bookings are up by over<br />
60 percent and 80 percent more net space<br />
has been sold.<br />
■ Johnson expects improved<br />
performance<br />
Johnson Service Group has announced<br />
that profits at its dry cleaning business<br />
were reduced by 28 percent after the UKwide<br />
pub smoking ban impacted on<br />
sales volumes.<br />
The group, which operates more than 500<br />
stores under the Johnson Cleaners and<br />
Jeeves of Belgravia brands, described<br />
trading as difficult but said it expected an<br />
improvement in the division’s performance in<br />
the current half year.<br />
Read the full stories behind the<br />
headlines at www.<strong>director</strong>-e.com<br />
30-31 October: ‘Changing Consumer Needs and the<br />
Future of the Fashion Business’ The<br />
24th IAF World Apparel Convention,<br />
Maastricht, The Netherlands.<br />
www.iafnet.com<br />
4-7 November: Expoprotection, Paris-Nord Villepinte,<br />
Hall 5, Paris.<br />
www.expoprotection.com<br />
NEXT YEAR: Don’t miss the<br />
Workwear and Corporate Clothing Show<br />
1-2 April 2009; Birmingham NEC<br />
www.workwearshow.co.uk<br />
Book your stand now Tel: +44 (0)1425 470666 or<br />
Email: Emma@workwearshow.co.uk<br />
www.<strong>director</strong>-e.com<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81<br />
15
THE<br />
Business<br />
16<br />
MANAGER<br />
AWARDS 2009<br />
CORDURA ® is a<br />
registered trademark<br />
of INVISTA for<br />
durable fabrics.<br />
© INVISTA 2008.<br />
www.workwearshow.co.uk<br />
Wednesday 1st April 2009<br />
6-30pm 'til late<br />
Hilton Birmingham<br />
Metropole Hotel<br />
The NEC<br />
■ Be a part of the industry’s No.1<br />
awards event for 2009<br />
■ Hosted by Jeff Banks, as part of<br />
a champagne reception, dinner<br />
and dance<br />
■ To book your place please<br />
Contact Hannah Johnson<br />
T: +44 (0) 870 870 4578<br />
or email:<br />
Hannah@<strong>director</strong>-e.com<br />
Cost:£65.00 each plus VAT<br />
www.workwearshow.co.uk/bma<br />
Cordura ®<br />
Proud sponsors of the<br />
Workwear and Corporate Clothing<br />
Show Business Manager Awards 2009<br />
Visit <strong>director</strong>-e at Expoprotection: Hall 5 stand A81<br />
PRESENTS<br />
■ To book your conference tickets<br />
please contact Hannah Johnson<br />
on T: +44 (0) 870 870 4578<br />
or email:<br />
hannah@<strong>director</strong>-e.com<br />
Cost: £149.95 plus VAT per<br />
delegate<br />
www.workwearshow.co.uk /<br />
conference<br />
■ To book a Exhibition stand<br />
contact Emma Barrett<br />
T: +44 (0)1425 470666<br />
or email:<br />
emma@workwearshow.co.uk<br />
www.workwearshow.co.uk<br />
Syscom PLC:<br />
Proud sponsors of the<br />
Workwear and Corporate<br />
Clothing Show Conference 2009<br />
Complete your Experience<br />
Organised by Corporate Clothes Show LLP<br />
Industry Conference 2009<br />
Sustainability<br />
Across the workwear and<br />
corporate clothing supply chain:<br />
Manufacturing and procurement<br />
through to end-of-life<br />
For Manufacturers, Suppliers,<br />
Specifiers, Buyers in Workwear,<br />
Corporate Clothing and PPE<br />
Thursday 2nd April 2009<br />
9.00am - 1-30pm<br />
The NEC, Birmingham