Market Overview: The MichaelBass Group Patent Valuation Report Issued January 22, 2013 MMRGLOBAL, INC. MMRF.OB According to The Center for Information Technology Leadership (CITL) PHRs are projected to be a $19 billion dollar market.  Several movements are behind the growing popularity of PHRs, including interest in web-based social networking and the Health 2.0 movement.  Another concept that promotes the PHR as a tool for patient self-management is the web-based personal medical home model.  Many consumers have PHRs through their employers, health insurers, or health providers. Currently, 10 percent of the public takes advantage of PHRs, however, privacy issues and access limitations remain a large concern.  Additionally, there are consumers who have PHRs through independent vendors. One estimate indicates that seventy million people in the United States have access to a PHR.  The Federal government ruled on August 23rd, 2012 that Stage 2 Meaningful Use taking effect in 2014 requires “electronic or online access” to patient health data versus the previous rule which only required a copy of patient health information.  With regard to health benefits, there was a 5.25-point reduction in diastolic blood pressure for patients that used a PHR frequently.  Primary factors contributing to the increase in demand for PHRs in 2013 includes 32 million previously uninsured Americans placing increased demands on the health system, the imperative for sharing medical record information with patients in Stage 2 MU and tools like PHRs can potentially play a critical role in preventing re admissions within 30 days of discharge. * This report uses the U.S. Department of Health and Human Service’s definition of a PHR and patient portal with the terms being synonymous.  PHR Facts: Although only 7% of patients were using a PHR, more than 50% said they would be likely to use one if a physician recommended it.  Digitally connecting providers to one another and with patients, experts say, is key to improving patient care, facilitating safety safety and and efficiency, and and ultimately reducing costs.  An estimated 70 million Americans have access to a PHR, according to the Massachusetts-based Center for Information Technology Leadership, though most most have not adopted the technology. For example, Aetna offers its PHR to 9 million members, yet only 1 million use it.  Patients who use an interactive personal health record (IPHR) are almost twice as likely to be up up to date with clinical preventive services as those who do not, according to a new study led by Alex Krist, M.D., M.P.H.  Americans who have access to their health information through personal health records (PHRs) (PHRs) report that they know more about their health, health, ask more ques- tions, and take better care of themselves than when their health information information was less accessible to them in paper records.  Twice as many Gen X and Y consumers want to access and maintain their PHRs using a mobile device than do Baby Boomers and Seniors.  Approximately six out out of ten ten consumers consumers (57 percent) want to to access an on online PHR connected to their doctor’s office.