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Do not throw on the public domain.<br />

volume 02 — issue 06<br />

Neighbourhood Life +Global Style<br />

<strong>Belgium</strong> <strong>Big</strong> <strong>Consoles</strong> <strong>Lifestyle</strong> <strong>Techno</strong> <strong>Techno</strong> <strong>Techno</strong> <strong>Fashion</strong> Mason’s Apprentice<br />

Design Studio Job Are Older Than Jesus Culture Boy Guards + The Bling Special


WWW.ESSENTIEL.BE<br />

MATHIAS SCHOENAERTS PHOTOGRAPHED BY MICHEL DE WINDT


you.automatic


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6<br />

The Word Magazine Is<br />

Nicholas Lewis<br />

Benoît Berben<br />

Editor-in-chief<br />

Hettie Judah<br />

Design<br />

Face to Face<br />

+ pleaseletmedesign<br />

Photography/Illustration<br />

Benoît Banisse<br />

Jean Biche<br />

Ulrike Biets<br />

Pierre-Philippe Duchâtelet<br />

Sarah Eechaut<br />

Vincent Fournier<br />

Sarah Michielsen<br />

Opération Panda<br />

Yassin Serghini<br />

Guy Van Laere<br />

Writers<br />

Alex Deforce<br />

Rozan Jongstra<br />

Hettie Judah<br />

Nicholas Lewis<br />

Yves van Kerkhove<br />

Randa Wazen<br />

Thank Yous<br />

Veerle Frissen<br />

Melisande McBurnie<br />

Irena Petkovic<br />

Virginie Van de Casteele<br />

For Subscriptions (5 issues)<br />

Transfer € 18 (<strong>Belgium</strong>)<br />

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To<br />

ACCOUNT N° 363-0257432-34<br />

IBAN BE 68 3630 2574 3234<br />

BIC BBRUBEBB<br />

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and postal addresses in the<br />

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Like what you read ?<br />

Our content is available<br />

for purchase. Go online at<br />

www.jampublishing.be<br />

or call + 32 2 374 24 95<br />

for more information.<br />

EDITOR’S LETTER THE FIRSTS<br />

‘US’ is a word that gets used a great deal in The Word offi ces – as in “I think<br />

you’ll like her – she’s very ‘us’ ”. We’ve never sat down and defi ned what US<br />

really signifi es, but I guess it’s understood that we’re talking about someone with<br />

a creative, interestingly skewed vision, a risk taker, an arguer, someone on the<br />

move, hungry for experiences. The baseline for US, however, is something that<br />

we sometimes refer to as a new internationalism: not the international vision that<br />

comes from being a business traveller, rather it's a worldview that seems to come<br />

hand in hand with an interesting, mixed up heritage.<br />

Asking The Word team to think about heritage, then, was always going to<br />

produce a fair few surprises. Thinking about heritage tourism, we ended up<br />

looking at the way the music industry simultaneously cannibalises its own infl uences,<br />

then attempts to resurrect crumbly old cult bands and push them back<br />

onto the touring circuit. And we took a daytrip down to Charleroi, and looked<br />

into the bleak roots of the city’s even bleaker present.<br />

Heritage can be as much of a burden as it is a blessing – particularly if you grow<br />

up in the shadow of the family business. We talked with a group of entrepreneurs<br />

about how they balanced the weight of expectation against their desire to strike<br />

out on their own, and asked whether having a background in the business really<br />

gives you a head start?<br />

Much as some of us may want to forget about our roots, the one part of our heritage<br />

we can never escape is the physical manifestation of it that stares back at us from<br />

the mirror every morning. After years spent trying to chart the diaspora back along<br />

our own faces, it’s been interesting to get an insight into the various international<br />

ancestors that lent features to some other very distinctive faces around us.<br />

There’s nothing like a baptism by fi re – my fi rst issue as editor in chief is also the<br />

fi rst issue where we’ve experimented with taking the magazine monthly. My rookie<br />

errors have all been committed precisely when the rest of the team has been slamming<br />

hard up against our tightest ever deadlines. Not ideal – sorry guys! I’ve probably<br />

had to lean on Nicholas through the transition period rather more than he<br />

expected, but I’m hoping that this month has set the form for us working as a really<br />

good team in the future. As I said to him when we fi rst talked about me taking over<br />

as editor – I’m not interested in a dictatorship. The Word is defi nitely ‘us’.<br />

Hettie Judah<br />

© Kris De Smedt<br />

On this cover<br />

Trace your line<br />

The Word is published six times a year by JamPublishing, 107 Rue Général Henry Straat 1040 Brussels <strong>Belgium</strong>. Reproduction, in whole or in part, without prior permission is strictly prohibited.<br />

All information is correct up to the time of going to press. The publishers cannot be held liable for any changes in this respect after this date.


STORES: STEENHOUWERSVEST 61 & 65, 2000 ANTWERP | RUE ANTOINE DANSAERTSTRAAT 42, 1000 BRUSSELS


8<br />

01. The Firsts<br />

The Cover The Heritage Issue p01<br />

Ad Essentiel p02<br />

Ad Swatch p04<br />

Editor's Letter Volume 2 – N° o6 p06<br />

Ad Filippa K p07<br />

The Contents You're looking at it p08<br />

Ad Burberry p09<br />

The Contributors It's a Word's world p10<br />

Ad Bell & Ross p11<br />

The Diary Post-its p12<br />

The Diary <strong>Belgium</strong> p13<br />

Ad Symfonieorkest Vlaanderen p15<br />

The Diary <strong>Belgium</strong> + United Kingdom p16<br />

The Diary France + Holland p18<br />

Ad ING p19<br />

The Diary Concert picks & other things to do p20<br />

Ad Cameleon p21<br />

02. <strong>Belgium</strong><br />

The Heritage Papers Title page p22<br />

The Heritage Papers The mix to drop p23<br />

The Heritage Papers Rewind, play, revive p24<br />

The Heritage Papers Old school kicks p25<br />

The Heritage Papers Serious baggage + Impressive specs p26<br />

Ad De Greef p27<br />

The Guide My guide to superstition p28<br />

Ad Hoet Design Store p29<br />

03. <strong>Lifestyle</strong><br />

THE HERITAGE ISSUE THE CONTENTS<br />

The Business Business genetics p30<br />

The Institution Drop a coin in the slot p34<br />

The Local How <strong>Belgium</strong> beat the dancefl oor… p36<br />

The Face Off My other car's a Golf p38<br />

The Trace 2000 years of modern p40<br />

The Word On Heritage in my face p42<br />

The Other Word On Console nation p44<br />

The Trip What is left of industry p48<br />

The Showstoppers Back in the day p52<br />

Ad Delvaux p55<br />

04. <strong>Fashion</strong><br />

The <strong>Fashion</strong> Word Becoming us p56<br />

05. The Bling Special<br />

Ad Kenzo Parfums p66<br />

The Cover The Bling Special p67<br />

The Way Adorning men p68<br />

The Flash Watchmen p72<br />

The Encounter Show me the gold p74<br />

The Special Showst… All mine when she shines p76<br />

Ad The Word Magazine p79<br />

06. Design<br />

The History A matter of life and death p80<br />

07. Culture<br />

The Shelf Shelf life p84<br />

The Pencil The lost art p86<br />

The Talent Tivoli gardens p88<br />

The Voyage Far east p92<br />

08. The Lasts<br />

The Stockists Stockists p95<br />

The Round Up Advertisers p96<br />

What's Next The Morning After Issue p98<br />

Ad Ristorante Bocconi p99<br />

Ad Rado p100


�������������������<br />

� ��� ��������� ��� ��� ����


10<br />

It’s a<br />

Word’s<br />

world<br />

Sebastiaan Van Doninck<br />

Illustrator<br />

�<br />

We met Sebastiaan at a book publisher’s<br />

party, and when he told<br />

us that he used to illustrate children’s<br />

books but his imagination<br />

had become too dark, something<br />

went ‘click’ for us, and we knew<br />

this would be the start of a beautiful<br />

relationship. He’s inspired<br />

by music, dusty old museums<br />

and the movies of Tim Burton –<br />

which means he fi ts right in. This<br />

issue, we invited him to do<br />

a Guide to Superstitions.<br />

www.sebastiaanvandoninck.be<br />

—<br />

Pages n° 28<br />

THE ORIGINS ISSUE<br />

© Daniele Tedeschi<br />

Kris De Smedt<br />

Photographer<br />

�<br />

Getting the right photographer<br />

for this issue was always going<br />

to be a tall order: we needed<br />

someone who was simultaneously<br />

sensitive to architecture,<br />

men’s fashion, and could create a<br />

story with a narrative that fi tted<br />

with our heritage theme. We<br />

approached Kris and he just took<br />

the idea and ran with it, creating<br />

an exceptionally beautiful menswear<br />

story against the backdrop<br />

of a 1930s Masonic temple. Kris<br />

works with Stephanie Van Maele<br />

as the Septantesept photographic<br />

production team.<br />

www.septantesept.com<br />

—<br />

Pages n° 56, 57, 58, 59, 60,<br />

61, 62, 63, 64, 65<br />

Pierre- Yves Marquer<br />

Stylist<br />

�<br />

The 1930s feel of our fashion<br />

story required a stylist who<br />

appreciated rich textures and<br />

complex combinations of print<br />

and textile. Pierre-Yves got off the<br />

Thalys from Paris with a wicked<br />

sense of humour and armfuls<br />

of beautiful pieces, including<br />

vintage accessories from his own<br />

collection, and borrowed from<br />

friends in the know. We were so<br />

inspired by the Cazal frames he<br />

brought that we ended up writing<br />

them up in the Papers section.<br />

He, in turn, was so inspired by<br />

Brussels that he’s thinking of<br />

buying a loft here.<br />

—<br />

Pages n° 56, 57, 58, 59, 60,<br />

61, 62, 63, 64, 65<br />

THE CONTRIBUTORS<br />

Rozan Jongstra<br />

Writer<br />

�<br />

Rozan’s currently juggling three<br />

jobs, but we like to think that<br />

her heart is really with us here<br />

at The Word. She’s happy to<br />

rise to a challenge and we’re<br />

always interested to see what<br />

she’ll make of our project<br />

proposals. Rozan has a love/<br />

hate relationship with writing:<br />

she hates boring copywriting,<br />

loves expanding her mind as a<br />

journalist. This is one writer<br />

that defi nitely likes being taken<br />

outside of her comfort zone; just<br />

how we like them!<br />

—<br />

Pages n° 30, 31, 32, 33


A tribute watch to the US<br />

Airborne paratroopers in<br />

memory of D-Day<br />

BR 01 AIRBORNE . 46 mm . Carbon finish steel case . Photoluminescent dial . Automatic movement<br />

Information and e-boutique: Benelux +32 (0)2 268 79 53 . Europe: +33 (0)1 55 35 36 00 . www.bellross.com


12 THE BLOOD ISSUE<br />

THE DIARY


The next few weeks’<br />

agenda fi llers<br />

01. Old and new<br />

� You get a sense,<br />

when looking at Adrian Ghenie’s<br />

work, of an artist split between<br />

two worlds: the past or the<br />

present, the old or the new, the<br />

explicit or the abstract. Indeed,<br />

the painter approaches his<br />

subject with all the nostalgia<br />

of old masters, depicting what<br />

appear to be contemporary<br />

situations in a decidedly uncontemporary<br />

fashion. Some<br />

might say you’d be forgiven<br />

for thinking that Rembrandt’s<br />

darker side came back to life and<br />

decided to make a career out of<br />

it. The resulting body of work is<br />

somber and subdued, sometimes<br />

even unsettling – consider, for<br />

example, the canvas showing<br />

Hitler, backed by his German<br />

Shepherds, watching over what<br />

seems to be a woman fast asleep.<br />

Adrian Ghenie<br />

� Until 16 th January 2010<br />

☞ Tim Van Laere Gallery, Antwerp<br />

� www.timvanlaeregallery.com<br />

02. Gloom<br />

and doom<br />

� American photographer<br />

Debbie Fleming Caffery’s<br />

lens always seems to be gazing<br />

rather than full-frontal facing,<br />

more of a sneak peek than a<br />

close-up look. With something<br />

of a feminist streak to her work,<br />

Fleming Caffery’s photographs<br />

are gentle yet evocative, indirect<br />

yet explicit. Before anything<br />

else though, despite somber<br />

settings and gloomy situations,<br />

she always manages to capture<br />

a luminosity which would<br />

otherwise have been lost. With<br />

this exhibition at Brussels’<br />

Box Gallery, entitled Timeless<br />

South, the artist presents a body<br />

of work close to her heart: the<br />

South is where she hails from,<br />

and what she knows best.<br />

Debbie Fleming Caffery –<br />

Un Sud Intemporel<br />

� Until 9 th January 2010<br />

☞ Box Galerie, Brussels<br />

� www.boxgalerie.be<br />

03. Boot camp<br />

� McCorkle’s work<br />

sits between that of a craftsman<br />

and a nutty professor.<br />

His minute attention to detail,<br />

combined with his ability to see<br />

subject matters where others<br />

would merely see everyday life,<br />

makes for compelling viewing.<br />

Consider March, his 10 minute<br />

movie on the Knickerbocker<br />

Greys, America’s oldest after<br />

school activity for New York’s<br />

Manhattan elite. In it, the artist<br />

takes the necessary distance to<br />

reveal an unobstructed account<br />

of one of the country’s oldest<br />

routines – namely, the disciplining<br />

of Park Avenue’s rich<br />

and famous. Contrasting the<br />

stiffness of the video, McCorkle<br />

also presents Seven Woods, a<br />

collection of seven gold-plated<br />

wooden canes.<br />

Corey McCorkle<br />

� Until 9 th January 2010<br />

☞ Stella Lohaus Gallery, Antwerp<br />

� www.stellalohausgallery.com<br />

04. Glass candy<br />

� Glass never ceases<br />

to amaze, such are the myriads<br />

of possibilities it provides. And<br />

this is exactly the premise of<br />

Artonivo’s exhibition: to celebrate<br />

the intrinsic versatility of<br />

this most supple of wares, contextualising<br />

it within other practices,<br />

namely ceramics and textile<br />

design. Drawing on the works<br />

of experts in the field – from<br />

Finnish professor Oiva Toikka’s<br />

Birds collection to Italian artist<br />

Giorgio Vigna’s schizophrenic<br />

creations – the showcase attempts<br />

to inject some youthful exuberance<br />

into an art form otherwise<br />

relegated to artisans’ workshops<br />

and grandma cabinets. Added<br />

to the mix are works by Belgian<br />

ceramist Crien Van Looy and<br />

textile designer Ria Bosman.<br />

Infinity – The Sky Within Reach<br />

� From 5 th December 2009<br />

to 17 th January 2010<br />

☞ Gallery Artonivo, Bruges<br />

� www.artonivo.be<br />

<strong>Belgium</strong><br />

THE FIRSTS<br />

( 01 → 09 )<br />

01.<br />

02.<br />

03.<br />

04.<br />

13<br />

© Artonivo Gallery © Stella Lohaus Gallery<br />

© Debbie Fleming Caffery<br />

© Tim Van Laere Gallery


©Aeroplastic Contemporary<br />

© Gallery Fortlaan 17<br />

© Mekhitar Garabedian © Taché-Lévy Gallery<br />

14 THE RACE ISSUE<br />

THE DIARY<br />

05.<br />

06.<br />

07.<br />

08.<br />

05. Reflective<br />

violence<br />

� Isabelle Lévénez<br />

acknowledges that her work<br />

might at times have something of<br />

a violent streak running through<br />

it, although she attributes this<br />

not to an inner violence, but<br />

rather to the current global state<br />

of affairs, one she manages to<br />

translate through her body of<br />

work. You therefore fi nd an<br />

extremely somber approach<br />

(drip-dropping brush strokes<br />

and vivid, near-murderous<br />

colours) combined with a compelling<br />

contemporary narrative<br />

(animal masks being the most<br />

recent example). Although fi rst<br />

impressions might be unsettling,<br />

a closer look will reveal a world<br />

of deep-rooted meaning and<br />

unashamed brashness.<br />

Isabelle Lévénez - Masques<br />

� Until 23 rd December 2009<br />

☞ Aeroplastics, Brussels<br />

� www.aeroplastics.net<br />

06. Layer cake<br />

� Manor Grunwald<br />

observes, decides, creates and<br />

then destroys. Taking as a starting<br />

point the people, cultures<br />

and realities that surround<br />

him, the former graffiti artist<br />

builds upon his observations,<br />

layer-upon-layer, using textures,<br />

mazes, patterns and a wide<br />

palette of colours to confuse and<br />

conquer, interest and intrigue.<br />

On an eternal quest to redefine<br />

the meaning of the canvas as we<br />

know it, Grunwald’s approach<br />

is one of trial and error (he is an<br />

autodidact artist), which some<br />

might consider “laisser-aller”<br />

although let this not misguide<br />

you. His is a well-calculated,<br />

intuitive and, in the end,<br />

refreshing body of work.<br />

Manor Grunwald<br />

� Until 30 th January 2010<br />

☞ Galerie Fortlaan 17, Ghent<br />

� www.fortlaan17.com<br />

07. L.A miniaturised<br />

� Oakland-based<br />

artist Tracey Snelling immortalises<br />

places, key moments<br />

and turning points in popular<br />

American culture through her<br />

downsized sculptures counting<br />

tales of a Hollywood of the<br />

past set in a Hollywood of the<br />

now. Meant as a soft critique of<br />

America’s fascination for the big,<br />

bright and brash, her miniaturised<br />

renditions of everything<br />

from liquor stores and sex<br />

shops to beachfront skyscrapers<br />

and the ubiquitous highway<br />

motel offer vivid and impeccably<br />

produced small bouts of<br />

Californian reality. This is the<br />

artist’s second exhibition in<br />

Brussels and one which we can<br />

only urge you to catch.<br />

Tracey Snelling – Greta Garbo<br />

slept here<br />

� Until 19 th December 2009<br />

☞ Taché-Lévy Gallery, Brussels<br />

� www.tache-levy.com<br />

08. Tongue ‘n cheek<br />

� Mekhitar<br />

Garabedian takes his role as the<br />

court’s clown seriously.<br />

The Syrian-born, Ghent-based<br />

artist dabbles in everything from<br />

photography to written words<br />

and drawing, constructing a<br />

narrative which places memory,<br />

history and identity at the centre<br />

of it. The DIY nature of his<br />

oeuvre – magic pen on paper,<br />

pencil on paper – as well as its<br />

unavoidable self-referential<br />

meaning lends it a rather appealing<br />

fragility and intimacy.<br />

His personal insight is formidable<br />

– take, for example, his<br />

simple sentence “Life is great,<br />

without it you’d be dead” –<br />

as is his attention to detail and<br />

his obvious sense of humour.<br />

Essential viewing.<br />

Mekhitar Garabedian<br />

� From 6 th December 2009<br />

to 24 th January 2010<br />

☞ Hoet Bekaert Gallery, Ghent<br />

� www.iets.be


© King Records<br />

Brussels.<br />

Palais des Beaux-Arts<br />

AMIS DE PARIS<br />

Monday 21st of December 2009. 20:00<br />

F. Mendelssohn. Overture The Fair Melusine<br />

R. Schumann. Introduction and allegro<br />

appassionata for piano and orchestra<br />

F. Mendelssohn. Concerto for piano n° 2<br />

R. Schumann. Symphony n° 2<br />

Met steun van<br />

de Vlaamse<br />

gemeenschap<br />

Frank Braley. piano<br />

Paul Meyer. conductor<br />

reservation & tickets<br />

www.symfonieorkest.be


16<br />

09. Animal instinct<br />

� British photographer<br />

Nick Brandt doesn’t do<br />

wildlife photography. He photographs<br />

animals, the animals of<br />

East Africa more particularly.<br />

Credited with having brought<br />

the subject of wildlife photography<br />

into the realms of fi ne art<br />

photography, Brandt doesn’t<br />

simply document animals in<br />

their habitat, but rather seeks to<br />

capture that single, most dramatic<br />

moment, getting sometimes<br />

dangerously close to the chosen<br />

animals in order to contextualise<br />

them within their environment.<br />

This gives a postcard-like<br />

impression of the continent, one<br />

which places animals in all their<br />

full-blown glory.<br />

Nick Brandt<br />

� Until 13 th February 2010<br />

☞ Young Gallery, Brussels<br />

� www.younggalleryphoto.com<br />

In Betweeners<br />

THE FAMILY ISSUE<br />

� Designr. rdv<br />

from 11 th to 13 th December 2009<br />

@ The White Hotel, Brussels<br />

– In its fourth year, the Designr.<br />

rdv unites 50 fashion, product,<br />

jewellery and accessory designers<br />

for a weekend-long sleepover at<br />

The White Hotel. Each designer<br />

is given a room to present,<br />

promote and sell their wares<br />

around this year’s overriding<br />

theme: Spicy Imperial. Amongst<br />

the international cast of talent,<br />

we particularly look forward to<br />

Michael Guerisse’s leather-clad<br />

creations and Les Filles a Papa’s<br />

unashamedly spoilt-brat essence.<br />

www.designr-rdv.be<br />

� Matthew Crasner,<br />

Clyde Knowland and Jihef<br />

until 20 th December 2009<br />

@ Chausée de Wavre 220<br />

Wavresteenweg, 1050 Brussels<br />

– Part of a wider artistic regeneration<br />

project, this trio of painters<br />

and installation artists with<br />

roots in Brussels’ street art scene<br />

occupy a disused retail space<br />

in the neighbourhood south of<br />

Porte de Namur / Naamsepoort,<br />

showcasing their latest works.<br />

© Nick Brandt<br />

09.<br />

THE DIARY<br />

United Kingdom<br />

10.<br />

11.<br />

© Ben Young © Eva Hesse<br />

( 10 � 15 )<br />

10. The Test Run<br />

� At fi rst glance you’d<br />

be forgiven for thinking you<br />

were looking at someone’s trash.<br />

In many ways this is what Eva<br />

Hesse was questioning. Born in<br />

1936, she managed to redefi ne<br />

what was at the time considered<br />

a very “male” discipline,<br />

bringing to it a feminine touch.<br />

Refl ecting on the internal,<br />

her work always remained<br />

human. Using materials such as<br />

wire, latex, metals, cloth and<br />

wax, she constructed sculptures<br />

to resemble something reminiscent<br />

of everyday objects, things<br />

one would perhaps normally<br />

discard. An exhibition that will<br />

defi nitely leave the viewer with<br />

more questions as to the meaning<br />

of art.<br />

Eva Hesse - Studiowork<br />

� From 11 th December 2009<br />

to 7 th March 2010<br />

☞ Camden Arts Centre, London<br />

� www.camdenartscentre.org<br />

11. Split<br />

personalities<br />

� SaLon Gallery<br />

invites Ben Young for his<br />

London debut solo exhibition.<br />

Describing himself as a selftaught<br />

artist despite his Masters<br />

in Fine Art from St Martin’s,<br />

Young introduces us to his<br />

artistic alter ego Contemporary<br />

Man, a character which inhabits<br />

a world of experimentation,<br />

where “the real” world’s rejects<br />

become his playing fi eld, his<br />

points of reference. Layered,<br />

fast-paced and chaotic, his<br />

paintings reveal the many<br />

infl uences derived from Young’s<br />

vagabond nature (his youth was<br />

spent travelling through India,<br />

Australia and the States) and,<br />

ultimately, proves a refreshingly-pleasing<br />

body of work.<br />

Contemporary Man<br />

� Until 10 th January 2010<br />

☞ SaLon Gallery, London<br />

� www.salongallery.co.uk


12. Homecoming<br />

� The artist who<br />

needs no introduction, Damien<br />

Hirst has made a living – a very<br />

comfortable living – out of his<br />

multitalented practice, expressing<br />

himself through installations,<br />

sculptures, paintings and<br />

drawings to construct a distinct<br />

narrative of love, life, death,<br />

loyalty and betrayal. With<br />

human nature at the core of his<br />

work, he exploits its many uncertainties,<br />

divulging an uncanny<br />

and visceral dialogue between<br />

art, science and popular culture.<br />

Steeped in historical references<br />

yet always to be taken with a<br />

pinch of salt, this exhibition at<br />

White Cube promises to reveal<br />

yet another facet of the man’s<br />

vision.<br />

Damien Hirst – Nothing Matters<br />

� Until 30 th January 2010<br />

☞ White Cube, London<br />

� www.whitecube.com<br />

13. OK computer<br />

� London’s V&A once<br />

again stays ahead of the pack<br />

with its exhibition on the follies<br />

of digital and interactive art.<br />

Curated together with digital<br />

arts organisation onedotzero,<br />

the showcase is sectioned in<br />

three parts. Code as a Raw<br />

Material presents works which<br />

use codes as raw material in<br />

the same way a painter might<br />

use oil, or water-based paint.<br />

Interactivity showcases pieces<br />

which are shaped by interacting<br />

with the viewer (a human-size<br />

eyeball which blinks one second<br />

after the viewer blinks, for<br />

example). And The Network<br />

explores works which exploit<br />

the digital trail left behind by<br />

everyday communications.<br />

Decode: Digital Design<br />

Sensations<br />

� From 8 th December 2009<br />

to 11 th April 2010<br />

☞ Victoria & Albert Museum,<br />

London<br />

� www.vam.ac.uk<br />

THE NEXT FEW WEEKS' AGENDA FILLERS<br />

14. Street<br />

sale<br />

� Walking through<br />

Amsterdam’s red light district<br />

can be unsettling enough, but<br />

imagine encountering it within<br />

the pristine surroundings of<br />

The National Gallery. Using<br />

everyday objects to construct<br />

their shocking duplications,<br />

Ed and Nancy Kienholz’s<br />

full-scale reproduction of a<br />

red light street questions art as<br />

we know it, breaking down the<br />

barriers between art and the<br />

“real” world. Monumental and<br />

opinionated, The Hoerengracht<br />

(which translates into Whore’s<br />

Canal) confi rms the couple’s<br />

reputation for their politically<br />

virulent artistic vision,<br />

one which infl uenced everyone<br />

from Tracey Emin to Mike<br />

Kelley.<br />

Kienholz – The Hoerengracht<br />

� Until 21 st February 2010<br />

☞ National Gallery, London<br />

� www.nationalgallery.org.uk<br />

15. Bean<br />

counting<br />

� Tatsuo Miyajima’s<br />

work inhabits the sometimes<br />

grey area between physical art<br />

and science. Creating installations<br />

using LED digital counting<br />

devices, the Japanese artist<br />

explores everyday traumas<br />

through the combination of<br />

geometric patterns and organic<br />

shapes, revealing poetic and<br />

soft works which are, before<br />

anything else, always pleasing to<br />

the eye. The exhibition presents<br />

several series, of which one<br />

– Pile Up Life – observes the<br />

human devastation left behind<br />

by natural disasters. Meant as a<br />

requiem for lives lost to nature,<br />

the œuvre is a collection of<br />

towers made of natural stones<br />

encrusted with LED lights.<br />

Tatsuo Miyajima<br />

� Until 16 th January 2010<br />

☞ Lisson Gallery, London<br />

� www.lissongallery.com<br />

© Damien Hirst - White Cube<br />

© Kienholz © Danny Brown<br />

© Courtesy Lisson Gallery<br />

THE FIRSTS<br />

12.<br />

13.<br />

14.<br />

15.<br />

17


18<br />

France<br />

( 16 �17 )<br />

16. Plastic<br />

world<br />

� It’s hard to overstate<br />

the significance of Playmobil’s<br />

effect on playing patterns the<br />

world over. Indeed, the 7.5cm<br />

figurine, created by German<br />

Hans Beck back in 1974 as a<br />

counterweight to the ensuing<br />

oil crisis, innovatively allowed<br />

toddlers to bend their play pals<br />

to their every demand (it was<br />

the first time that toys could be<br />

shaped and adapted). For this<br />

retrospective documenting the<br />

toy’s many evolutions, Les Arts<br />

Décoratifs roll out the red carpet<br />

to cowboys and Indians, pirates<br />

and Vikings, space heroes and<br />

football players, contextualising<br />

them within sets specifically<br />

created for the exhibition.<br />

Il était une fois Playmobil<br />

� From 10 th December 2009<br />

to 9 th May 2010<br />

☞ Les Arts Décoratifs, Paris<br />

� www.lesartsdecoratifs.fr<br />

17. Leave<br />

me alone<br />

� The act of retrieving<br />

oneself from reality, to escape<br />

and curl-up is the premise of<br />

this exhibition at Paris’ Palais<br />

de Tokyo. Drawing on the works<br />

of many artists – Gardar Eide<br />

Einarsson’s penciled robotportrait<br />

of Theodore Kaczynski,<br />

America’s most elusive terrorist,<br />

art collective Dora Winter’s<br />

reproductive installations, Paul<br />

Laffoley’s paintings (the fi rst<br />

time the well-known American<br />

recluse’s work is shown in<br />

Europe) to name but a few – the<br />

exhibition celebrates desolation<br />

and lonesomeness. Despite<br />

the dark nature of the exhibition’s<br />

theme, the fragility and<br />

beauty of the works on shows is<br />

impressive.<br />

Chasing Napoleon<br />

� Until 17 th January 2010<br />

☞ Palais de Tokyo, Paris<br />

� www.palaisdetokyo.com<br />

THE IDENTITY ISSUE<br />

© Les Arts Décoratifs<br />

© Courtesy Robert Kusmirowski & Foksal Gallery<br />

16.<br />

17.<br />

THE DIARY<br />

Holland<br />

18.<br />

19.<br />

© Edward Burtynski © Elizabeth Peyton<br />

( 18 � 19 )<br />

18. Court painter<br />

� Portrait specialist<br />

Elizabeth Peyton has painted<br />

anyone and everyone that<br />

matters in today’s high society,<br />

from David Hockney to Prince<br />

Harry and Marc Jacobs. Her<br />

distinctive brush stroke, characterised<br />

by timid dashes of<br />

paint and a certain distance kept<br />

from her subject, is eloquent<br />

yet simple, often painting her<br />

subjects in lights they normally<br />

would never be seen in.<br />

Although some have accused<br />

Peyton of blatant celebrity-seeking,<br />

the poetry and nonchalance<br />

prevalent in her works as well as<br />

her ability to capture a fragility<br />

not usually associated with her<br />

many subjects makes her the<br />

perfect heir to Andy Warhol.<br />

Live Forever: Elizabeth Peyton<br />

� Until 21 st March 2010<br />

☞ Bonnefanten, Maastricht<br />

� www.bonnefanten.nl<br />

19. Blood in<br />

blood out<br />

� Canadian photographer<br />

Edward Burtynsky is<br />

well-known for his damning<br />

visual verdicts on the industrialised<br />

world’s many shortcomings<br />

– from mining in China<br />

to ship breaking in Bangladesh<br />

– culminating in the mesmerising<br />

documentary Manufactured<br />

Landscapes. He has also, for<br />

over 10 years now, focused his<br />

lens on the rise (and rise) of the<br />

world’s dependence on black<br />

gold, taking his many fans on a<br />

voyage to Azerbaijan’s oil fi eld<br />

through to Detroit’s decaying<br />

automotive factories and Los<br />

Angeles’ sprawling highway<br />

network. Engaging, thought-provoking<br />

and visually-arresting,<br />

this is one exhibition we strongly<br />

urge you to catch.<br />

Edward Burtynsky – Oil<br />

� Until 28 th February 2010<br />

☞ Huis Marseille, Amsterdam<br />

� www.huismarseille.nl


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20<br />

Concert picks<br />

& other things to do<br />

THE FINGER PRINT ISSUE<br />

� J to the C & Nag<br />

on 5 th December 2009<br />

@ Kavka, Antwerpen<br />

— MC and producer Nag celebrates the<br />

release of his latest LP with a get together of<br />

sorts, with on-point affi liate and funk-revelation-of-the-year<br />

J to the C enlisted to hype<br />

‘em up before the lights go out.<br />

www.kavka.be<br />

� A Mountain of One<br />

on 10 th December 2009<br />

@ Vooruit, Ghent<br />

— Dreamy, dark and captivating, A Mountain<br />

of One’s debut album’s blend of alt-rock<br />

echoes that of Pink Floyd and Depeche<br />

Mode, with a hint of Deep Purple.<br />

www.vooruit.be<br />

� Mr. Oizo<br />

on 11 th December 2009<br />

@ Het Depot, Leuven<br />

— Although some might consider Mr. Oizo’s<br />

productions overly chaotic and complex,<br />

the Ed Bangers fl ag-waving Frenchman still<br />

manages to pack a punch when it comes down<br />

to getting the dance fl oor pumped up.<br />

www.hetdepot.be<br />

� High Needs Low<br />

on 12 th December 2009<br />

@ Congres Station<br />

— In its third edition, High Needs Low<br />

distinguishes itself by bringing a regimental<br />

approach to throwing parties, led by the<br />

steadfast artistic vision of inceptor Soumaya<br />

Dancemachine (also one of the parties’ DJs).<br />

Known for its creative pulling power, this<br />

edition boasts fi rst-time Belgian appearances<br />

by the likes of Lawrence of Dial Records<br />

fame, a heady mix of projections, light works<br />

and photography as well as a participative<br />

stenography (read party-goers-generated fun).<br />

� Da BlueFunk District presents<br />

Slum Village<br />

on 13 th December 2009<br />

@ Le Tavernier, Brussels<br />

— Whilst the death of their ringleader might<br />

make other bands call it quits, Slum Village<br />

haven’t let their game slip, ensuring Dilla’s<br />

legacy lives on. Don’t miss this opportunity to<br />

catch the Detroit duo heat up and tear up the<br />

intimate settings of Le Tavernier.<br />

www.le-tavernier.be<br />

� Wax Tailor<br />

on 17 th December 2009<br />

@ Botanique, Brussels<br />

— Rarely does a French rapper command<br />

such authority amongst his US counterpart,<br />

although happy hip-hopper Wax Tailor holds<br />

it down as easily in Bedstuy as he does in Les<br />

Halles.<br />

www.botanique.be<br />

What We’re Giving Away<br />

Two pairs of tickets to the following concerts:<br />

THE DIARY<br />

� Mr. Oizo on 11 th December 2009 at Het Depot, Leuven<br />

� PouDude<br />

(Poupi Whoopy 4 release party)<br />

on 19 th December 2009<br />

@ Scheld'apen, Antwerp<br />

— Celebrating the release of the fi rst ever<br />

male edition of the country's best underground<br />

pin-up book, the Poupi Whoopy<br />

naughties put on a night of performances<br />

(Jean-Biche, Creamy Caro), playlists<br />

(Naughty Nathan) and projections.<br />

www.poupiwhoopy.com<br />

� Dr Lektroluv<br />

(+ Le Le, Fredo & Thang, Jules X & Nondejul)<br />

on 19 th December 2009<br />

@ Petrol, Antwerpen<br />

— It doesn’t get any trashier, dirtier and raunchier<br />

than Dr Lektroluv, the green-masked<br />

father of electroclash with sets that never fail<br />

to pack a serious dose of whupass.<br />

www.petrolclub.be<br />

� The Temper Trap<br />

on 19 th December 2009<br />

@ Botanique, Brussels<br />

— A mixture of rock with some tween love.<br />

Makes us think of worlds spinning and confetti<br />

falling from the sky, with the almighty<br />

love embrace at the end.<br />

www.botanique.be<br />

� The Joy Formidable<br />

on 19 th December 2009<br />

@ Botanique, Brussels<br />

— Punchy vocals, speedy guitar riffs with<br />

good “woos" in the background and even<br />

some male/female duets. Imagine Blondie<br />

surfi ng on speed.<br />

www.botanique.be<br />

� Da BlueFunk District presents Slum Village on 13 th December 2009 @ Le Tavernier, Brussels<br />

� Dr Lektroluv on 19 th December 2009 @ Petrol, Antwerpen<br />

What you need to do.<br />

Send an email to wewrite@thewordmagazine.be, specifying which concert you wish to go to in the subject line. The fi rst readers to do so will<br />

each win a pair of tickets to the concert of their choice.<br />

Conditions.<br />

Only one pair of tickets permitted per reader. Tickets not for resale. Until tickets last. Applies to <strong>Belgium</strong> only. Normal conditions apply.


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22<br />

THE BLUE EYES ISSUE<br />

THE HERITAGE PAPERS<br />

— We don’t keep a diary, instead we track our life back<br />

through high points of passion and emotion; the music<br />

that provided the backdrop to a great night, epic football<br />

matches, the sunglasses we wore on the best holiday<br />

ever, getting to see a band we never thought would play<br />

again, or those special encounters that suddenly make the<br />

improbable possible.<br />

Writers Alex Deforce, Hettie Judah, Nicholas Lewis, Randa Wazen


© Veerle Frissen<br />

The mix<br />

to drop<br />

Art school dropouts and bourgeois bad boys<br />

listen to 2Many DJs’ infamous mashed-up<br />

mixes. Pill-poppers eternally trying to recapture<br />

their chemical coming-of-age religiously<br />

collect FabricLive. Nerdy crate-diggers get<br />

off on the epic Blue Notes collections whilst<br />

Parisian boho hipsters rack-up Kitsuné Maison<br />

digital downloads. Even tweenagers have the<br />

deathlessly naffery Now That’s What I Call<br />

Music! to bop along to.<br />

High priests of the music world, industry<br />

insiders and even musicians themselves,<br />

however, all swear by one series, and one series<br />

only: the now classic DJ Kicks series which has<br />

attracted some of the game’s biggest producers,<br />

musicians and DJs, from The Glimmers,<br />

Thievery Corporation and Tiga to Stereo<br />

MCs, Rockers Hifi and a Massive Attack’s<br />

Daddy G. !K7 Records, the German label<br />

behind the series, has made it its raison d’être<br />

to work with “up-and-comers about to break”<br />

according to Juan Vandervoort, the A&R who<br />

has headed the project for the last fi ve years.<br />

THE MIX TO DROP<br />

The series “is meant to give an insight into<br />

[fans]’ favourite band”. So, for example, you<br />

discover Hot Chip’s smooth mixing abilities<br />

and eclectic tastes – ranging from Marek Bois<br />

to Joe Jackson – or that The Raptures head<br />

nod it to Ghostface Killah’s Daytona 500<br />

– essential intelligence when you’re a fl agwaving,<br />

t-shirt-wearing, fl y-posting devotee.<br />

“They (the fans) feel they need to have the mix<br />

in their collection,” says Juan, partly because<br />

the label encourages the artist to “use it (the<br />

series) as a platform to do something they<br />

wouldn’t normally do on their artist album”<br />

but really, because most mixes contain an<br />

exclusive track - be it a demo, a collaboration<br />

or an unreleased remix - adding collecting<br />

clout to the compilations’ desirability.<br />

Launched in 1995 by !K7 Records’ Stefan<br />

Struver, DJ Kicks was a playground initially<br />

reserved for DJs, but the label decided, about<br />

three years ago, to “move towards producers<br />

and artists who don’t DJ so often.” While the<br />

fi rst ever mix saw Belgian CJ Bolland setting<br />

the tone, the imprint’s latest release comes<br />

from Canadian prodigy producers Chromeo<br />

(reviewed on www.thewordmagazine.be ). The<br />

selection of which artists get to mix the series<br />

seems to be more personal than anything, the<br />

result of informal discussions Juan has with<br />

BELGIUM<br />

23<br />

artists. Once an agreement is reached, mixes<br />

tend to reach the stands four or fi ve months later,<br />

although some take much longer – “I’ve been<br />

speaking to Burial (about his mix) for 18 months<br />

now” he says, with a hint of frustration.<br />

It’s evidence of DJ Kicks’ cachet that so<br />

many bands approach the label with<br />

requests to have a go, but not all artists the<br />

label approached want to come on board<br />

(Portishead and Danger Mouse both apparently<br />

declined). Others answer the brief with<br />

surprising professionalism, as was apparently<br />

the case with Booka Shade. The series’ most<br />

successful run came from Austrians Kruder<br />

& Dorfmeister; Juan attributes the success of<br />

the mix - which reputedly sold almost around<br />

a million copies - to “timing and name recognition”.<br />

Top of Juan’s wish list are Aphex<br />

Twin, Kraftwerk and Boards of Canada. All<br />

three have apparently all said no too, but he<br />

remains undeterred.<br />

On future releases, !K7 Records’s pickand-mix<br />

man is “very excited” about Flying<br />

Lotus and The Juan MacLean’s upcoming<br />

series, saying of Lotus’ Kicks compilation “it’s<br />

more than just a mix”. No shit. (NL)<br />

www.dj-kicks.com


24 THE RED HAIR ISSUE<br />

THE HERITAGE PAPERS<br />

Rewind, play,<br />

revive<br />

History has proven that the music industry’s<br />

perpetual cultural recycling knows no limits<br />

or expiry date; contemporary styles of music<br />

are deeply infused with references and nods<br />

to those that preceded them. You can hear it,<br />

defi ne it and there sure is no point denying it.<br />

Modern artists rightfully make it their duty<br />

to pay verbal tribute to those who infl uenced<br />

them, namedropping every single obscure<br />

band they might have drawn inspiration from.<br />

But great as such homage is for enriching one’s<br />

iTunes library with hidden gems, they are a<br />

frustrating gift – there’s no chance of seeing<br />

these bands live or waiting for a new material;<br />

sharing obscure music references with fans is<br />

rarely more than an offering of dead entities<br />

to the masses. Yet sometimes, such tributes<br />

from the currently successful actually manage<br />

to bring these musical ghosts back from the<br />

underworld.<br />

Beck never made a secret of his massive<br />

regard for Os Mutantes, and has admitted<br />

that hearing the Brazilian band for the fi rst<br />

time was a revelatory moment for him. He<br />

even named a track of his Mutations album<br />

Tropicalia; an obvious wink to the Tropicalist<br />

movement the band was part of. Os Mutantes<br />

only released four albums between 1968 and<br />

1972, yet have seen their legacy perpetuated<br />

by various hipster devotees including<br />

Devendra Banhart, Sean Lennon, the Flaming<br />

Lips, David Byrne and even Nirvana. Kurt<br />

Cobain was such an admirer of the group<br />

that when his band played in Brazil in 1993,<br />

he sent a fan letter to Arnaldo Baptista,<br />

the Mutantes' keyboard player and bassist<br />

begging him to perform with them, an offer he<br />

declined at the time. However Os Mutantes<br />

fi nally hit the road again in 2006, 34 years<br />

after their last concert. What used to be one of<br />

the best-kept secrets of psychedelic rock then<br />

delivered the highly anticipated album Haih<br />

or Amortecedor in September.<br />

Garage rock owes a great deal to The<br />

Sonics. Even though the Tacoma based band<br />

never had a Billboard 100 single, they left<br />

a profound mark on three generations of<br />

punkers and screamers, from The Cramps<br />

to The Stooges and more recently The Hives<br />

and The White Stripes. Nearly 40 years after<br />

splitting up, three of the fi ve original members<br />

reunited and toured Europe for the fi rst time.<br />

The Horrors, the UK’s attention grabbing<br />

‘it’ band who admitted that The Sonics were<br />

a major infl uence on their sound, supported<br />

them during their London shows, putting four<br />

decades of rock heritage in perspective.<br />

Hardcore enthusiasts – Flea and John<br />

Frusciante of the Red Hot Chili Peppers among<br />

them – got nostalgic when Initial Records<br />

released a compilation of Black Flag covers in<br />

2002. A year later the iconic punks – who disbanded<br />

in 1986 - played three reunion shows to<br />

packed audiences.<br />

Countless other not so under-the-radar<br />

bands have made fl amboyant comebacks<br />

recently, including The Sex Pistols, The Who,<br />

The Police, Pearl Jam, The New York Dolls,<br />

Guns ‘n Roses and Faith No More. As successful<br />

and heart warming as it may be, reviving<br />

cult bands is tricky. Returning decades after<br />

having left on a high note is of course risking<br />

ruining the legend. Certain acts age like fi ne<br />

wine, others turn sour like vinegar. But in any<br />

event, the original will always have that more<br />

authentic – if perhaps not more appealing –<br />

fl avour than their heirs. (RW)<br />

© Pierre-Philippe Duchâtelet


Old school<br />

kicks<br />

There’s still a sign that reads ‘Crossing’ at the<br />

23 bus stop on the north side of Schaerbeek's<br />

Parc Josaphat, but until recently, rumours had<br />

it that this might soon be the only reminder of<br />

a glorious part of Brussels' sporting heritage.<br />

Schaerbeek’s once majestic Crossing Stadium,<br />

for years crumbling and disused, seemed destined<br />

to rot into the ground as the debate about<br />

what to do with it stretched across years.<br />

Entering the Crossing stadium, the pessimistic<br />

rumours were soon forgotten as home<br />

side FV Kosova beat Kappelle-Op-Den-Bos<br />

to a 2-0 victory, moving up to fi fth place in the<br />

2nd Provincial league. Kosova shares Crossing<br />

with RC Schaerbeek, a 3rd Provincial league<br />

team. The atmosphere in the supporters’ bar<br />

below the dilapidated stadium had the warmth<br />

of a family reunion, with long-lost sons stepping<br />

in one after the other, refreshing beer<br />

awaiting them on arrival.<br />

The contrast to this familial warmth couldn't<br />

have been bigger when we snuck into the abandoned<br />

stadium above. It’s forbidden territory<br />

OLD SCHOOL KICKS<br />

for visitors; the building has been closed off<br />

for over a decade amid fears that the roof and<br />

stands might collapse. Showers and dressing<br />

rooms gather dust, and the terraces are dark<br />

beneath the severely decayed concrete roof.<br />

“Would you believe that I've seen Bob<br />

Dylan play here? Right here, in our stadium,” an<br />

enthusiastic football fan exclaimed, back at the<br />

bar. It’s true; in June 1984 Dylan chose the thencharming<br />

venue for his Brussels concert during<br />

a European tour alongside Carlos Santana.<br />

Crossing has seen many legendary derbies;<br />

loyal supporters still remember the day<br />

Anderlecht beat Schaerbeek with a devastating<br />

6-1, and how the scoreboard didn't have<br />

a number six. The club put up a fi ve with a<br />

one next to it. When the footballing force of<br />

Crossing Molenbeek and Royal Cercle du<br />

Sportif Schaerbeek merged, the club stood<br />

its ground in the fi rst division for four years<br />

in the early 70s as Royal Crossing Club de<br />

Schaerbeek.<br />

The club was so renowned for the passion<br />

of its supporters that national television RTBF<br />

chose to broadcast its fi rst live colour football<br />

match from Crossing. Filled to the brim, some<br />

15.000 supporters watched Schaerbeek crush<br />

Standard Liège with a devastating 3-1 victory.<br />

Until this day the legend stands that the local<br />

BELGIUM<br />

25<br />

team was unbeatable on its own turf. The<br />

team’s strength at home was equalled by their<br />

weakness on unfamiliar grounds; Schaerbeek<br />

has only ever won one away match.<br />

After four glamorous years in fi rst division,<br />

the tide changed. In 1973 the club was<br />

relegated to second division. There was one<br />

more legendary moment before the glory days<br />

faded for good. A packed stadium watched the<br />

team battle Standard Liège a fi nal time for the<br />

title. After a nerve-breaking 90 minutes, the<br />

team was defeated with a close 0-1. After that,<br />

Crossing’s home team slid year after year,<br />

ending up in the Provincial league, where the<br />

team fused with Elewijt in 1983 and continued<br />

under the name of Royal Crossing Elewijt.<br />

FC Kosova currently count over 400<br />

members and RC Schaerbeek over 600; with<br />

the latest rumours suggesting that the state<br />

has fi nally committed to start refurbishment<br />

in 2010, it seems the future of football is at<br />

last assured in the 1030 commune. Some folks<br />

even have their fi ngers crossed that one day<br />

they’ll get to watch another rock concert in<br />

the shadow of the Josaphat trees. (AD)<br />

© Sarah Michielsen


26<br />

Serious<br />

baggage<br />

THE EVOLUTION ISSUE<br />

“I made him suffer in the beginning,” says<br />

Ralph Baggaley (pictured left), giving<br />

Maarten De Ceulaer (pictured right) a playful<br />

punch in the arm. “He was one of those students<br />

who think the world is their oyster, but<br />

we get along well now; it’s like a marriage.”<br />

It’s a marriage that comes with a pretty<br />

serious trousseau – or rather a very large pile<br />

of leather-clad suitcases, designed by Maarten<br />

and meticulously hand stitched by Ralph<br />

at his atelier in Rhode Saint Genèse. The<br />

fi rst edition of Pile of Suitcases was indeed<br />

Maarten’s graduation project from Antwerp<br />

Academy, and he admits that he may have<br />

underestimated the technical problems that<br />

came with his design. “Everyone else I spoke<br />

to said that the piece was so big that it was<br />

impossible to make it in a perfect way, I had<br />

no idea it would be so diffi cult,” he recalls.<br />

“Then someone at the tannery in Anderlecht<br />

saw the project and said that if anyone could<br />

make it, it was this guy Ralph.”<br />

To Ralph, it was the right challenge at the<br />

right time. His career in leatherwork began<br />

Impressive<br />

specs<br />

Stylist Pierre-Yves Marquer arrived off the<br />

train from Paris for our fashion story this month<br />

with a very special delivery – three pairs of way<br />

out-there vintage glasses lent by his friend Aida<br />

Abdelouhab of Selima Optique. The picture<br />

featuring the vintage Cazal sunglasses ended up<br />

being one of our favourite images of the shoot<br />

– the frames are wild, almost scientifi c-looking,<br />

but with a curious allure.<br />

Cazal’s idiosyncratic frames are seriously<br />

durable, manufactured according to exacting<br />

technical specifi cations and painted by<br />

hand. In production since 1975 Carl Zalloni’s<br />

designs hit the big time during the 1980s when<br />

the attention-grabbing styling and solid construction<br />

made them favourites on the US Hip<br />

Hop scene. If you’ve ever seen a Run DMC<br />

clip, you’ve likely seen a pair of Cazal shades.<br />

Cazal recently re-issued some of its classic<br />

frames, but for fetishists, nothing beats the<br />

real stuff from back in the day. “For collectors,<br />

Cazal is a brand apart,” explains Aida.<br />

“They are beautiful, they have a history, they<br />

are very rare, and the ones from the 1970s<br />

THE HERITAGE PAPERS<br />

with handbags in Amsterdam in 1972 after<br />

he ‘dropped out’ of his job as an electrical<br />

technician in the US. “I like leatherwork, it’s<br />

in the American psyche,” he explains. From<br />

Amsterdam he moved to a commune in Ghent<br />

where he kept up with the leatherwork in<br />

between stints milking the cows. After three<br />

decades of bags, he moved onto furniture, and<br />

and 80s have a very particular look – people<br />

really know you’re wearing them.” Aida and<br />

her sister Selima sell unworn vintage frames<br />

alongside their own handmade spectacle collection<br />

from their stores in Paris’ Marais district<br />

and New York’s Soho. As the only specialist<br />

vintage optician in Paris, it has become<br />

the destination for fashion industry insiders<br />

in search of something different, albeit at a<br />

seems pleased as punch by the recognition his<br />

skills are now getting through this collaboration.<br />

“Maarten is schmoozing around while<br />

I’m slaving here – but he’s very fair: most<br />

people who had an artisan like me at their<br />

disposal would be very secretive.” (HJ)<br />

www.maartendeceulaer.com<br />

price; the tag of €250 for non-designer vintage<br />

frames zooms to €800 for the most desirable<br />

stock. “Many fashion shops do vintage now,<br />

but we’ve been doing this for 20 years,” says<br />

Aida. “What you see here is all the fruit of our<br />

passion and research.” (HJ)<br />

www.selimaoptique.com<br />

www.cazal-eyewear.com<br />

© Pierre-Philippe Duchatelet © Yassin Serghini


Rue au Beurre 24-26 I 1000 BRUXELLES I Tél : +32 2 511 95 98 I Fax : +32 2 511 47 48 I www.degreef1848.be I info@degreef1848.be


30<br />

Business<br />

genetics<br />

THE SPERM ISSUE<br />

— When your livelihood<br />

also happens to be your<br />

passion, it’s inevitable you<br />

take part of it home with<br />

you. You discuss it over<br />

dinner with your partner,<br />

over drinks with your<br />

friends, over Christmas<br />

with your family. It’s often<br />

at the kitchen table that a<br />

spark is fi rst passed on to<br />

the next generation. The<br />

Word spoke with fi ve<br />

successful entrepreneurs<br />

about how their parents’,<br />

grandparents’ and even<br />

great grandparents’<br />

experience shaped their<br />

business nous.<br />

Writer Rozan Jongstra<br />

Photography Ulrike Biets<br />

(except when stated otherwise)<br />

01.<br />

THE BUSINESS<br />

“It was a natural process,” says Esfandiar<br />

Eghtessadi, creator of the clothing brand<br />

Essentiel. “My mother took me everywhere<br />

along with her; it was in the factories, the<br />

shops, the ateliers that I fell in love with<br />

fashion.” With a mother like Nicole Cadine,<br />

one can only imagine. Looking back on<br />

his childhood, he sees it as having been an<br />

in-depth training for his career, calling it<br />

a hands-on opportunity to develop skills<br />

such as creativity, vision and clarity of mind.<br />

“Growing up in those surroundings allowed<br />

me to pick up specifi c knowledge and expertise.<br />

It defi nitely helped me in the sense that<br />

I was somewhat prepared for the challenges<br />

I later took on.” He does caution that while<br />

growing up in the business may offer a certain<br />

head start, you won’t get far without talent or<br />

a knack for the job. For Esfandiar, this talent<br />

was design; he sees his attention to detail and<br />

his ability to tell a story through clothing as<br />

a key strength, linking the storytelling to his<br />

Iranian heritage. Ten years after its launch,<br />

Essentiel’s own story is a triumphant one.


What started out as a line of t-shirts quickly<br />

grew into an entire clothing collection complete<br />

with accessories. “My love for style in<br />

general as opposed to one particular style<br />

also stems from my background, and I think<br />

Essentiel refl ects that. As a designer, who you<br />

are shines through in what you do.”<br />

" As a designer, who<br />

you are shines through<br />

in what you do. "<br />

Esfandiar and Inge Eghtessadi<br />

Staying true to who you are was also important<br />

to Paul Haelterman, Carlsberg Importers’<br />

Managing Director. After spending four years<br />

at Coca Cola and seeing how restructuring<br />

clashed with his ethical stance, he decided to<br />

step into the family business in 1994 where he<br />

felt he could not only make a difference in the<br />

company’s future, but would also have a hand<br />

in his own. As another youngster who grew<br />

up amidst business talk, people and deals, in<br />

retrospect his choice of career seems obvious.<br />

“I inherited my entrepreneurial zeal and my<br />

propensity for risk-taking directly from my<br />

father. Joining the company my grandfather<br />

started would allow me to put these to use as<br />

well as pursue my dream, which was to launch<br />

new products.” His dream became reality in<br />

2002 with the launch of Tao. Envisioning an<br />

alternative to classic soft, sports and energy<br />

drinks, he came up with a well-being drink,<br />

made with natural ingredients. Not only that<br />

but he got to work with the people he chose<br />

– according to Haelterman, another clear<br />

advantage of a family fi rm. A background in<br />

business offered him two other important<br />

factors that aren’t easy to come by: consistency<br />

and stability. “My job is to be a kind of guardian<br />

to the brand. I take fi nance, marketing<br />

and IT for my account, whereas my brother<br />

handles logistics and the commercial aspects<br />

– we complement each other perfectly.”<br />

Complementary skills from within a<br />

family also converge at Café Costume, where<br />

the two-piece suit is given a tailored twist.<br />

Clients can customise their suit by selecting<br />

the cut, fabric, lining and buttons that tickle<br />

their fancy. The concept was dreamed-up by<br />

Bruno Van Gils whose family have owned the<br />

Van Gils menswear brand for three generations.<br />

While his main responsibilities include<br />

creative input and brand positioning, his<br />

BUSINESS GENETICS<br />

© Yassin Serghini<br />

02.<br />

03.<br />

LIFESTYLE<br />

31


32 THE EGG ISSUE<br />

nieces Saskia and Angélique take care of the<br />

commercial and fi nancial aspects. “We make<br />

a good team. The hard thing about a family<br />

enterprise is keeping your business and<br />

private life separate – let’s say you can forget<br />

about that. But at the end of the day, it’s worth<br />

it. We’re a small yet very organic company,”<br />

Bruno says. He feels that the company’s fl uid<br />

structure also allows them to adapt to change<br />

easily, preferring to see it as an opportunity<br />

rather than a necessary evil. “We’re sensitive<br />

to changes in both the industry and in customer<br />

demands. If necessary, we’ll adjust our<br />

services just as well as our seams.”<br />

" We make a good team.<br />

The hard thing about a<br />

family enterprise is<br />

keeping your business<br />

and private life separate. "<br />

Bruno Van Gils<br />

Bruno attributes his taste for innovation<br />

and passion for the job to his grandfather, who<br />

even at 83 can still be found in the factory. As<br />

for the advantages of growing up in the business,<br />

he is unequivocal: “Yes, you have a<br />

certain knowledge and credibility to back you<br />

up and yes, you always have someone to turn<br />

to for advice, but my career was never handed<br />

to me on a platter. To be able to do my own<br />

thing, I’ve defi nitely had to fi ght.” Wanting to<br />

throw off the yoke and create his own identity,<br />

he spent his adolescence rebelling against both<br />

the legendary family and brand he had been<br />

born into. “I wanted to do something different<br />

and to show people that I had ideas of my own.<br />

We created Café Costume for a totally different<br />

generation than Van Gils – a generation we<br />

can identify with and understand.”<br />

Steven Van Roy, fourth generation and<br />

current owner of VR Embroideries, agrees<br />

that it takes more than background alone to<br />

set up and maintain a thriving business. VRE<br />

was founded in 1876 by François Van Roy as<br />

a company producing work clothes, and after<br />

introducing the weaving mill and a collection<br />

of men’s shirts, ladies’ blouses were added to<br />

the repertoire in 1965. When Steven and Els<br />

Van Roy took over in 1999, they decided that<br />

in addition to the embroidery department<br />

and contract work, they wanted to develop a<br />

separate women’s collection. They teamed up<br />

04.<br />

THE BUSINESS<br />

with the designers Katrien Strijbol and Vicky<br />

Vinck, creating Just In Case; a high-fashion<br />

brand that showcased the company’s expertise<br />

in embroidery and lacework. “This collection<br />

was something completely different for VRE.<br />

Apart from production, we had to start from<br />

scratch - we rebuilt the entire structure. The<br />

commercial side, for example, is like day and<br />

night. It’s been hard work to get where we are<br />

today,” Van Roy explains. “My parents never<br />

tried to convince me to take over the company.<br />

If anything, they tried to warn me about the<br />

diffi culties the industry could pose.” But he<br />

knew what he wanted and after graduating as<br />

a stylist, he stepped into the family business.<br />

As for the success of Just In Case, he credits<br />

the design and fi t. “It’s a well thought through<br />

and worked out collection.”<br />

Arnaud Wittmann’s parents also cautioned<br />

him about the diffi culties inherent in the family<br />

business. Wittmann is one half of Brusselsbased<br />

jeweller De Greef, a family company


stemming back to 1848, which he runs together<br />

with his brother Jacques. He remembers how<br />

his father tried to juggle the pressures of the<br />

jewellery shop with family life. Though he<br />

tried to keep work and home separate, jewels<br />

and watches were always a big part of Arnaud’s<br />

childhood, whether helping out in the shop as<br />

a teen or during family visits to other jewellers<br />

on holiday. “I had a strong love for creation and<br />

design, but it was some time before I realised I<br />

wanted to take part in the business,” he admits.<br />

“My brother and I worked together with our<br />

father for almost 10 years. It wasn’t always<br />

easy, as he found handing over responsibility<br />

rather diffi cult, but we learned a great deal<br />

from him. He taught us to be independent in<br />

our choice of brands and banks, for example.”<br />

Wittmann also learned the importance of customer<br />

service, seeing how the attention his<br />

father paid to customers even after a sale would<br />

inspire loyalty.<br />

" My brother and I worked<br />

together with our father<br />

for almost 10 years.<br />

It wasn’t always easy,<br />

as he found handing<br />

over responsibility<br />

rather diffi cult. "<br />

Arnaud Wittmann<br />

Sometimes, however, opinions on the<br />

creative approach did clash. His father<br />

comes from a Protestant background which<br />

inspired a certain modesty in his collections,<br />

whereas Arnaud wanted to include some<br />

bolder pieces. “We sell dreams,” he explains,<br />

“which meant we needed to combine that<br />

modesty with an element of fantasy.” The<br />

passing of their father meant the end of an era<br />

for De Greef, but it also gave Arnaud the possibility<br />

to express his creative side. The result<br />

was De Greef Creation in 2000, a collection<br />

designed by Wittmann himself. “It’s a big and<br />

bold collection, which was right for the time.”<br />

But times are changing in the land of silver<br />

and gold too, and the crisis has also affected<br />

people’s taste in jewellery. “The new keyword<br />

is subtlety. It’s quite challenging to have to<br />

adapt your creations, but it’s a question of<br />

trying. It’s about taking a step back, fi nding<br />

the right balance, yet keeping your identity.<br />

BUSINESS GENETICS<br />

05.<br />

I’d like to have a new minimalist collection<br />

out by June 2010.” So does the future look<br />

bright and sparkling or is he a little worried?<br />

“I don’t think so,” he laughs, “As long as there<br />

are women, there’ll be jewellery.”<br />

www.essentiel.be<br />

www.taodrinks.com<br />

www.cafecostume.com<br />

www.justincase.be<br />

www.degreef1848.be<br />

LIFESTYLE<br />

Previous pages<br />

01. Essentiel's Esfandiar<br />

and Inge Eghtessadi<br />

02. Tao's founder Paul Haelterman<br />

03. Café Costume's Bruno Van Gils<br />

These pages<br />

04. De Greef's Jacques and<br />

Arnaud Wittmann<br />

05. Just in Case's Steven Van Roy<br />

33


34 THE PREDECESSOR ISSUE<br />

THE INSTITUTION<br />

The gloomy raw brick façade is not very<br />

welcoming. The thick, dark, wooden door,<br />

usually closed, isn’t either. Not much gives<br />

it away, apart from a small sign that reads<br />

“Booze ‘n’ Blues”. Yet the brave few that dare<br />

to venture beyond are immediately rewarded<br />

with the intimate atmosphere, cosy, dimmed<br />

lighting and sound of classic blues music<br />

fi lling the air. And there’s the man. Eddy<br />

(pictured above), a thin, tall, lanky dude who<br />

is cool as a cucumber and mysteriously quiet,<br />

slowly gliding back and forth behind the milelong<br />

bar to serve his clients, chain-smoking<br />

rolled cigarettes in the process.<br />

He’s no stranger to the business, having<br />

worked in bars for the past 30 years, and even<br />

used to run the mythical Blues Corner. That<br />

small venue right off the Grand Place was a<br />

true reference, hosting concerts every night of<br />

the 14 years it stayed open, attracting blues<br />

fanatics from the four corners of the globe.<br />

Drop a coin<br />

in the slot<br />

The home-away-from-home vibe, vintage jukebox, exquisite blues and memorabilia make the<br />

Booze ‘n’ Blues one of the fi nest places to infl ict damage on the liver while delighting one’s<br />

ears. But more fascinating still is Eddy, the man at the helm of this underrated institution<br />

Writer Randa Wazen<br />

" … even though Eddy<br />

didn’t know what ‘booze’<br />

meant, he was instantly<br />

compelled by the way<br />

it sounded. "<br />

After he was forced to shut it down, Eddy<br />

took a three-year break. When he spotted<br />

the “for sale” sign at Rue des Riches Claires<br />

20 Rijke Klarenstraat, he knew he had to go<br />

for it. This old corner building was actually<br />

part of the church right across the street and<br />

dates back to the 16 th century. “It used to be<br />

the cloister of the ‘black sisters’ who were so<br />

called because of their outfi ts”, he explains.<br />

A friend from New York suggested the name,<br />

and even though Eddy didn’t know what<br />

‘booze’ meant, he was instantly compelled<br />

by the way it sounded. Located only a dozen<br />

meters away from the very lively Place Saint-<br />

Gery, Eddy reminds us that while the area is<br />

home to the buzziest bars in town today, it was<br />

pretty dead back then. “I was alone here. Only<br />

the Bizon and the Java were around.”<br />

Lost souls, expats, music lovers and regulars<br />

form the core of the eclectic clientele. But<br />

the most interesting brew of folks can be found<br />

in the early hours of the morning, once all the<br />

nearby joints have closed their doors and<br />

kicked out the last men standing. Those keen<br />

on pursuing their nocturnal recreation further<br />

fi nd refuge in the Booze ‘n’ Blues, which almost<br />

serves as a Noah’s Ark for downtown’s inebriated<br />

night owls, for the house policy is that<br />

there is no closing time. A man of the night,<br />

© Ulrike Biets


Eddy stays up for as long as the clients do,<br />

which is undoubtedly one of the secrets of the<br />

place’s success. “People know that this is often<br />

the last place open and that I’m not going to<br />

throw them out. That’s why they feel so much<br />

at home. There is no pressure here”. The bar<br />

opens around four or fi ve pm and the party<br />

can go on until seven or eight am, depending<br />

on the crowds and the mood. Don’t expect too<br />

much action on Sundays or Mondays though,<br />

as those are the quieter nights.<br />

Blame it on the booze or on the blues, there<br />

is defi nitely something in the air that makes<br />

this place very special. Despite the premises’<br />

scruffy style and mix and match appearance,<br />

few details were left to fate; everything has<br />

its own logic and reason for being here. The<br />

common link is rather simple: these are all<br />

things that Eddy loves. Whether it’s the music<br />

memorabilia, artwork, or old objects. Posters<br />

of Frank Zappa animate the ceiling, Eddy’s<br />

favourite concert stubs are pinned to the wall,<br />

alongside photos depicting people whose<br />

names start with a B – Jacques Brel, George<br />

Brassens and Buddy Guy – funny drawings<br />

made by regulars are framed. There is also<br />

an omnipresent lizard theme going on, either<br />

obvious – the reptile miniatures behind the<br />

counter – or more discreet – the tone on tone<br />

paintings all over the place. “It all started<br />

with this lizard brooch I always wore on my<br />

jacket. I wanted some around here. Friends<br />

and customers brought over little lizards that<br />

I put behind the bar. Suddenly I got fl ooded<br />

with them. There’s an army of lizards stashed<br />

upstairs.” Even the colour and texture of the<br />

walls was carefully studied. One wouldn’t<br />

expect Eddy to pay such attention to details<br />

given his beyond-nonchalant demeanour.<br />

The truth is that his philosophy is pretty<br />

much that of a deeply committed artist taking<br />

care of their masterpiece. It’s a philosophy<br />

that pays off, since people who set foot in the<br />

bar inevitably come back. If not for Eddy’s<br />

impeccable taste in music and wide selection<br />

of artisanal Belgian beers, then maybe for the<br />

“submarine” – a shot of schnapps in a glass of<br />

beer - the house’s speciality. Or the restrooms,<br />

whose gritty state could make Booze ‘n’ Blues<br />

the direct heir of the CBGBs. Or perhaps<br />

maybe for “The Fakir”, an ancient fortunetelling<br />

machine that goes back to the 50s, displayed<br />

on the counter. “People believe in it,”<br />

Eddy assures us, straight faced. “They do.<br />

Sometimes I’ll even have a group knocking<br />

DROP A COIN IN THE SLOT<br />

on the window if the place is closed, begging<br />

to come in because they want to fi nd out how<br />

the rest of their evening will unfold.”<br />

The true heart and soul of the Booze ‘n’ Blues<br />

however lies in its jukebox, a stunning 1958<br />

Rock-Ola, which Eddy refers to as “his<br />

Cadillac”. His impressive collection counts six<br />

priceless vintage machines, but this baby is his<br />

pride and joy. Hearing him rave about it makes<br />

it even more astonishing that he entrusts it to<br />

drunken fellows who have a go at it all night<br />

long. Packed with blues classics and old hits, its<br />

power goes beyond the tunes it boasts. It serves<br />

as a fairly effective social lubricant, bringing<br />

the crowds together as soon as the needle hits<br />

the vinyl. Folks will have a chat about the songs<br />

and holler in unison during epic sing-alongs.<br />

The discs available were all carefully picked<br />

by Eddy, who rarely modifi es the selection,<br />

allowing regulars to come back confi dent that<br />

they’ll fi nd their favourite Otis Redding, John<br />

Lee Hooker, Gary Moore, Nancy Sinatra,<br />

Jimmy Rogers or Luther Tucker tracks. Which<br />

means he’s been hearing the same songs over<br />

and over again, every single day of the week<br />

for the past eleven years. Could he ever get<br />

fed up with it? “Never. How could you possibly<br />

get fed up of such timeless songs?” he asks<br />

back. Granted.<br />

" When someone comes in,<br />

all I need is a glance<br />

at that person or group<br />

to know exactly what<br />

will tickle their fancy. "<br />

Religiously picky about music, he only<br />

enjoys certain types of blues and hates it<br />

when the French mess with a genre that “was<br />

born in America and should stay there.” But<br />

we’ve got to hand it to him: the man knows his<br />

stuff. His years spent at the Blues Corner have<br />

allowed him to forge an astounding knowledge<br />

of the repertoire and he’ll only play the<br />

best in his bar. More impressive is his ability<br />

to read people. “When someone comes in, all<br />

I need is a glance at that person or group to<br />

LIFESTYLE<br />

35<br />

know exactly what will tickle their fancy.” It<br />

seems to work, since not even the most radical<br />

music snob could ever possibly complain<br />

about his choices. Not surprisingly, customers<br />

are always asking who’s playing, and Eddy<br />

usually obliges, generously passing along<br />

this priceless heritage to absolute strangers.<br />

Although he cheekily admits that he’ll sometimes<br />

deny them an answer, just for the fun of<br />

it, or because he’s tired of relentlessly being<br />

quizzed. His dedication to setting the right<br />

soundtrack to the night goes as far as operating<br />

as a full on DJ while serving. Whenever<br />

someone selects a track from the jukebox, he<br />

manually turns down the volume of the HI-FI<br />

set and always does it spot on. When asked<br />

how he manages to get the timing right he<br />

mischievously replies “I hear the coin drop.”<br />

Pretty impressive, considering he works<br />

alone. Part choice, part necessity, he admits<br />

he isn’t short of offers but knows very well<br />

that only he can pilot his ship. “I left for a one<br />

week holiday recently, and when I came back<br />

it was a disaster. People were complaining. It<br />

just wasn’t the same.”<br />

More than just an owner, Eddy is the<br />

Booze ‘n’ Blues. He offi cially lives in the<br />

apartment located right above the bar, but<br />

that’s just his second home; he spends his<br />

entire life downstairs. “Sometimes when<br />

there’s nothing on TV, I just come down and<br />

listen to some tracks by myself. It’s like my<br />

living room.” One naturally couldn’t help but<br />

feel worried when he unveils his ideas for a<br />

new project : a lounge bar. It almost sounds<br />

sacrilegious, but he justifi es this choice by the<br />

“need for a challenge, something different.”<br />

However, rest assured, it will all be done “à<br />

la Eddy”. Minus the blues, maybe, but with<br />

the same attention to detail and skills when it<br />

comes to setting the right tone. He also plans<br />

on teaming up with renowned designer and<br />

architect Antoine Pinto – the mastermind<br />

behind the sumptuous Belga Queen and Midi<br />

Station restaurants. An improbable duo that<br />

sounds promising, even if it might mean the<br />

death of our favourite watering hole.<br />

Rue des Riches Claires 20<br />

Rijke-Klarenstraat, 1000 Brussels


36<br />

THE ADAM & EVE ISSUE<br />

How <strong>Belgium</strong> beat<br />

the dancefl oor down<br />

THE LOCAL<br />

— From Popcorn to New Beat, <strong>Belgium</strong> has serious (and<br />

not so serious) electronic heritage<br />

Writer Alex Deforce<br />

The Slowdown<br />

For at least a decade and a half, <strong>Belgium</strong> held<br />

an international reputation for stripping dance<br />

music from its soul, letting machines reign in<br />

the discotheques and for adding an abstract<br />

tongue-in-cheek humour to the dancefl oors.<br />

From Paul Oakenfold to Marilyn Manson,<br />

the infl uence is still felt to this day.<br />

Driven by a couple of dedicated DJs who'd<br />

play obscure vinyl gems they'd scored on stateside<br />

travels. It was Popcorn that paved the<br />

way for future electronic genres. Most clearly<br />

by slowing the dancefl oor down.<br />

The key fi gure in this mini-movement was<br />

Freddy Cousaert, the same promoter who resurrected<br />

Marvin Gaye’s career and who fl ew<br />

over Muhammed Ali after the boxing champ<br />

scored a Popcorn hit with Stand By Me. Back<br />

in Ostend, Cousaert would play records in his<br />

club ‘The Groove’.<br />

Already a retro movement in its days,<br />

Popcorn is still out there thanks to the enthusiasm<br />

of jive-dancing enthusiasts. Decelerating<br />

the dancing audience by pitching records<br />

down would push dancers’ skills to impossible<br />

heights with their slow bop moves. Classes are<br />

still taught in Popcorn Jive.<br />

Joke around, seriously<br />

The year is 1978 and while international<br />

politics are boiling up, Brussels is slowly but<br />

surely discovering the realm of electronic<br />

sounds. Synthesizer devotee Dan Lacksman<br />

teamed up with jazz veteran Marc Moulin<br />

and designer Eric Moens to form the group<br />

that’s often referred to as <strong>Belgium</strong>'s answer to<br />

Kraftwerk: Telex. Aside from its visionary use<br />

of synthesizers and rhythm boxes, it's mostly<br />

the trio’s irreverent humour that sets them<br />

apart. Infectious and effective on the dancefl<br />

oor, Telex poked fun at the serious, politi-<br />

cally turned-on rock music of the time.<br />

Of their debut album Twist à Saint-Tropez<br />

came the single Moskow Diskow, a train-driven<br />

disco anthem with percolating beats and icecold<br />

vocals that became an immediate international<br />

hit. The lyrics displayed a trademark<br />

mix of belgicismes: 'Au café usually so mild<br />

/ Tonight’s sound is really wild / All the boys<br />

look super chic / All their songs are fantastic /<br />

Moskow Diskow / Moskow Diskow’.<br />

Though seriously conceptualised right from<br />

the start - the members wouldn’t show their faces<br />

in public - the group wouldn’t chicken out when<br />

facing a challenge that could have made them<br />

lose all credibility: the 1980 Eurovision Song<br />

01. 02.<br />

The roots, however, go way back to a small<br />

movement of soul and funk afi cionados, going<br />

mental over what was then known as ‘Popcorn’<br />

music, named for Club Popcorn, a small bar<br />

between Ghent and Antwerp that played soul<br />

music on Sunday afternoons. From the late<br />

1960s to the mid 70s, while English dancers<br />

were getting their groove on to Northern Soul,<br />

Belgians did the exact same thing, but crowned<br />

the tunes Popcorn instead; a hotch-potch of<br />

soul, doo-wop, modern jazz, ska and latin.<br />

contest in the Hague. With the song ‘Eurovision’<br />

their sole aim was to fi nish last in the competition.<br />

But they failed miserably; Portugal voted<br />

12 points and bumped the group up to 17 th place<br />

out of 19. With it, however, <strong>Belgium</strong> was the fi rst<br />

country to send a fully electronic band to the<br />

contest, making a clear mockery of the playback<br />

style of the 'live performances’.<br />

Bring in the machines<br />

The early 80s saw Brussels evolve into the<br />

epicenter of the electronic music scene. With<br />

Telex on one side of the spectrum, another<br />

band was rising swiftly to stardom. When<br />

Billboard Encyclopaedia listed Front 242 in<br />

its list of ‘500 Best Producers in Rock History’,<br />

it came as no surprise to the fans.<br />

If Telex were dedicated to their reputation<br />

as jokers right from the start, Front 242 was<br />

equally serious about its military image, to<br />

the point that rock journalists spread rumours<br />

about nazi sympathies, much against the political<br />

convictions of the band members.<br />

Closely related to the avant-garde ideas<br />

of the ‘musique concrete’ school, it is often<br />

stated that Front 242 put the noise in music,<br />

and music into noise. With the machines at<br />

the forefront of their music, their sound was<br />

particularly aggressive and minimal. With<br />

the release of their second album, the group<br />

coined the term ‘Electronic Body Music’,<br />

and, in 1984 hit the States for a 10-gig live<br />

tour that blew the socks off the American<br />

audiences.<br />

© All images courtesy of Ludion


03.<br />

New Beat<br />

Pitched down music, a style and image you<br />

can hardly take seriously and the reign of<br />

hard machine rhythms? <strong>Belgium</strong> had it all<br />

going on when New Beat saw the light of day<br />

halfway through the 80s. Twenty years after<br />

its birth, discussions still light up over the fi rst<br />

DJ that accidentally started playing records at<br />

a slowed-down pace.<br />

Looking back at it, it is an impossible task<br />

trying to catch the new Beat Vibe. Fact is, New<br />

Beat paved the way for house and techno. Its<br />

vanguard discotheque - Boccaccio - felt ‘… like<br />

a dislocated version of life in slow-motion. Twoand-a-half<br />

thousand dancers swinging at robotic<br />

half speed to a soundtrack of deconstructed,<br />

underground Eurobeat.’ (i-D magazine)<br />

In 1989 it was said that people were<br />

hunting for the - so far - obscure New Beat<br />

releases from London to Detroit. Flemish<br />

DJs were asked to play in London clubs and<br />

English bands labelled their records ‘Mixed<br />

in <strong>Belgium</strong>’ to spark the interest of DJs.<br />

It wasn't all about music though, at the height<br />

of the New Beat craze, in came the New Beat<br />

fashion extravaganza. New-Beatsters would<br />

arrive for club nights in outrageous outfi ts,<br />

most notable was the use of the yellow smiling<br />

face, a logo taken from the rave scene. More<br />

infamous though, was the grandma- or graveyard-badge,<br />

printed on t-shirts, and often worn<br />

as a full-fl edged fashion accessory, literally<br />

coming straight from the graveyard. Until this<br />

day it seems unclear where the strange habit<br />

of vandalising graves came from. But together<br />

with the use of images of King Baudouin and<br />

Queen Fabiola, this stands as the most unique<br />

and most Belgian of fashion statements.<br />

HOW BELGIUM BEAT THE DANCEFLOOR DOWN<br />

New Beat lasted for a mere three or four<br />

years, after which the joke still stood, with<br />

tasteless spoofs and pastiches still trying to<br />

hit the charts. So the movement did what it<br />

had to do: move on. New Beat fans quickly<br />

discovered 'a sped-up version' of their favourite<br />

music: house.<br />

R &S records<br />

With people in discotheques responding<br />

to sounds more than melodies, as NME’s<br />

Graham Sherman explained to a Flemish television<br />

crew in 1992, the Belgian sound can<br />

be described as a hard, hypnotic, electronic<br />

feel. UK DJs and promoters at the time began<br />

chasing Belgian producers to get their share of<br />

that hardcore sound. Much in contrast to the<br />

sounds coming out of other European countries<br />

at the time, <strong>Belgium</strong> almost neglected the<br />

soulful origins of dance music and quickly represented<br />

a raw, repetitive 4-on-the-fl oor sound<br />

that would soon spread all over the world.<br />

04.<br />

The label that showed the way for many<br />

now-classic tunes was R&S Records - short<br />

for Renaat & Sabine, the founding couple<br />

behind it. With its headquarters in Ghent,<br />

R&S was the leading label during <strong>Belgium</strong>’s<br />

early techno heydays and quickly gathered<br />

a global cult following. Out of their ‘<strong>Techno</strong><br />

Island’ headquarters came internationally<br />

acclaimed club classics such as Jaydee’s Plastic<br />

Dreams as well as the fi rst releases of a thenunknown<br />

Aphex Twin, who got his fi rst major<br />

exposure on the seminal label.<br />

R&S still exists and is still releasing records<br />

from its back catalogue as well as new artists that<br />

celebrate the sounds of the past, such as Brussels’<br />

Mugwump. Though now under the wings of<br />

Sony, label founder Renaat still pulls the strings,<br />

closely monitoring everything that comes out<br />

under the Ferrari-style logo of the imprint.<br />

LIFESTYLE<br />

05.<br />

" Until this day<br />

it seems unclear<br />

where the strange habit<br />

of vandalising graves<br />

came from. "<br />

Do you remember the time?<br />

01. Acid Angels at Vaudeville (1992)<br />

02 Bois de Boulogne at The Villa (1990)<br />

03. Mad Club (1996)<br />

04. Cherry Moon (1992)<br />

05. Chemical Club Konzept<br />

at Lamborghieni (1996)<br />

37<br />

Electicism/stoemp<br />

Though originally a UK phenomenon, the<br />

world hadn’t gone crazy over the mash-up<br />

phenomenon since ‘The Adventures Of<br />

Grandmaster Flash on the Wheels of Steel’,<br />

when 2 Many DJs hit the charts with their mix<br />

album ‘As Heard On Radio Soulwax Pt.2’. By<br />

taking the vocals of one well-known hit and<br />

blending with the instrumental of another, they<br />

managed to open up the ears of many listeners,<br />

who were until that time locked in clearly<br />

defi ned genres. The R n’ B princess amongst<br />

your friends had never really paid attention to<br />

a 10cc record until she heard Destiny's Child<br />

laid over Dreadlock Holiday, and it all made<br />

sense, didn’t it? It was 2002 and the Flying<br />

Dewaele Brothers had fl ipped the DJ'ing game,<br />

leaving plenty of Soulwax fans confused.<br />

Call it the art of Belgian stoemp, as you may<br />

fi nd the ingredients all over, but it never tastes<br />

as good as it does back home.


38<br />

THE KARMIC ISSUE<br />

My other<br />

car’s a Golf<br />

— The one on the left’s been our trusted little helper since<br />

launching the magazine. Banged up, barely road-worthy<br />

yet still ever so faithful. The one on the right’s its modernday<br />

version. Since fi rst rolling out of its factory back in<br />

1974, over 25 million varying versions of Volkswagen’s<br />

Golf have hit the road, culminating in this latest edition,<br />

the Golf 6 Blue Motion.<br />

Photography Sarah Michieslen.<br />

THE FACE-OFF


MY OTHER CAR’S A GOLF<br />

Golf 2, stylist’s own. Golf 6 Blue Motion, from € 21,730 ( www.vw.be )<br />

LIFESTYLE<br />

39


40 THE LINEAGE ISSUE<br />

THE TRACE<br />

2000 years<br />

of modern<br />

— “Society is superfi cial,<br />

and art will refl ect<br />

that,” say Studio Job,<br />

who wonder whether<br />

the dark, bloodthirsty<br />

and psychologically<br />

twisted works in old<br />

museum collections are<br />

more than the viewer<br />

of today can handle.<br />

Writer Hettie Judah<br />

Photography Vincent Fournier<br />

While previewing the opening of Damien<br />

Hirst’s No Love Lost, a group of snotty British<br />

art pundits discussed the setting in which art’s<br />

great entrepreneurial showman was about to<br />

hang his canvases. The general consensus was<br />

that the Wallace’s collection was composed of<br />

outstanding works on canvas, and an embarrassingly<br />

naff collection of Sèvres porcelain.<br />

It was agreed that, whatever the merit or<br />

otherwise of his canvases, Hirst had done a<br />

great deed in pulling a new, large audience<br />

in through the doors of a rather traditional<br />

museum. Walking around the slandered<br />

Sèvres and not-once-mentioned collection of<br />

extraordinary furniture pieces at the Wallace<br />

during Hirst’s opening, I wondered what<br />

Studio Job would have made of it all.<br />

Well before the Hirst show had been<br />

announced, I’d already asked Job and Nynke<br />

to talk about museums for our Heritage issue.<br />

Almost every conversation I’ve had with the<br />

pair in the past winds up on the subject of<br />

great museums and art collections; Grünes<br />

Gewölbe in Dresden, the Vatican museum<br />

in Rome; and about the twisted imagery that<br />

crept around the margins of their exhibits.<br />

The well-behaved visiting public are generally<br />

too busy looking at neatly labelled canvases<br />

to notice the naked goat-legged women<br />

painted onto the window shutters or the<br />

freaky animals chasing each other around the<br />

inlayed tabletops.<br />

“We don’t visit museums every day;<br />

now we are more into cathedrals, but there<br />

was a period where we went around all the<br />

important public and private collections in<br />

Europe and North America,” explains Job.<br />

“What Nynke and I get inspired by is the<br />

total weirdness and craziness of the pieces;<br />

the artists had extreme ideas which are much<br />

more expressive than today – it’s like they<br />

were all on opium. Industry made us poor in<br />

that way – democratic function and the mass<br />

reproduction of applied arts made pieces<br />

simple and dry.”<br />

Amidst the confusion about the distinction<br />

between design and art that dogs Studio<br />

Job’s output, the pair’s understanding of the<br />

historically blurred roles of craftsman and<br />

artist seems immensely signifi cant. “In the<br />

16 th century, artists were much more applied<br />

artists than they are now; it was normal for a<br />

sculptor to work on other people’s work for<br />

bread,” explains Job. “I think that we have lost<br />

rather than gained; people are conservative


2000 YEARS OF MODERN<br />

today, and insist on making ghettos between<br />

professions.” Accordingly, the pair read contemporary<br />

work in the way that they would<br />

the output of 500 years ago; their admiration<br />

for Jeff Koons is rooted in the perfection of his<br />

production quality. Hirst they admire for his<br />

honest and earthy response to art as a business,<br />

rather than as obscure and mystical practice.<br />

Industrial production of furniture may<br />

have damaged our regard for the applied arts,<br />

in part because it has robbed us of our vocabulary.<br />

History of art focuses on the ‘fi ne’ arts,<br />

and contemporary reactions to them; very few<br />

people now know how to respond to porcelain,<br />

glass, metal or cabinetwork. It is notable that<br />

the commercial appetite for top-end furniture<br />

pieces has swung heartily towards works produced<br />

concurrently with the industrial era<br />

– 20 th century furniture is often more highly<br />

prized than earlier works. Like the purchasers,<br />

THE FIRSTS<br />

41<br />

the producers of these works were creating in<br />

the context of mass production; we understand<br />

where they are coming from.<br />

I saw one of Studio Job’s Perished cabinets<br />

– a wooden piece inlayed with hundreds of the<br />

images of animal skeletons – displayed alongside<br />

this sleek vintage furniture at a recent<br />

design fair, and it looked risky and outrageous;<br />

ornamental, dark and political. The contemporary<br />

design market is so cut off from its heritage<br />

that it seems to have lost any sense that<br />

Perished is part of a long tradition of highly<br />

communicative, decorative and even narrative<br />

works (in which, of course Sèvres porcelain<br />

has an important position). Job is not sure that<br />

it is such a bad thing that people don’t realise<br />

where they’re coming from; “Ignorance is<br />

better in some cases,” he suggests. “It’s maybe<br />

better not to know how much human culture is<br />

endlessly repeating. For some people I think<br />

it’s better to be ignorant than shocked.”<br />

Far from feeling at the modern end-point<br />

of a long history of designers and makers,<br />

immersion in the works of the past has given<br />

Job and Nynke a more soupy, circular view of<br />

time and creation. “People make such a clear<br />

line between what is now, what’s future and<br />

what’s past,” says Job, casually. “For me the<br />

last 2000 years of our creative culture is still<br />

very actual, compared to the length of time<br />

the earth has been spinning. To Nynke and<br />

me the future and past feel very fi ctive; apart<br />

from the present all the rest can be made up.<br />

It’s stupid to talk of ancient and modern art; I<br />

don’t think in these kind of terms.”<br />

They cite Jean Fouquet’s almost psychedelic<br />

15 th century Madonna, hung in the fi ne art<br />

museum of Antwerp, by way of example. “It<br />

looks like it was done this year on a computer<br />

program with silicone tits and fl uorescent<br />

colours,” enthuses Job. “We are fascinated<br />

because it is so contemporary.”<br />

But when I launch a knee-jerk complaint<br />

about young designers’ lack of historical<br />

knowledge, Job begs to differ. “Designers are<br />

not brain surgeons – we’re just carpenters who<br />

put ourselves on a pedestal. Yes, it’s a pity that<br />

some don’t have the baggage and knowledge,<br />

and it will show in the work, but I don’t know<br />

if we should be sad about it.”<br />

Studio Job’s new exhibition space<br />

opens on 19 th of December<br />

at Begijnenvest 8, 2000 Antwerp<br />

With thanks to the Royal Museum<br />

of Fine Arts, Antwerp


42<br />

Heritage<br />

in my face<br />

— Your face tells a story<br />

that goes back generations ;<br />

the result of a family<br />

that stayed in one place<br />

for centuries, or great<br />

grandparents that travelled<br />

the world to fall in love ;<br />

it’s the one part of your<br />

heritage you can never lose.<br />

Photography Ulrike Biets<br />

THE LEGACY ISSUE<br />

THE WORD ON<br />

Soumaya Abouda<br />

born in 1983, lives in Brussels<br />

DJ & graphic designer<br />

Her dad comes from the south of Tunisia, her mother from the North.<br />

He has dark skin, she is rather pale. Soumaya is a perfect mix of both,<br />

a full blood Tunisian, but she also calls herself a brusseleir. When she<br />

looks out of her window, she sees the hospital where she was born 26<br />

years ago. But, when you ask people to describe Soumaya, they talk<br />

about her roots only after they mentioned her big glasses. She started<br />

to wear them from the age of six, and through the years they have<br />

become a part of her face. There is no Soumaya without the glasses.<br />

Lina Germo<br />

born in 1985, lives in Gent<br />

photography student<br />

Lina's mum is Japanese and lives in Osaka, her dad is from Aalst<br />

and lives in <strong>Belgium</strong>, they have a long distance marriage. Lina has<br />

her mum's eyes and the rest she inherited from her Belgian family.<br />

Sometimes people don't even notice she has Japanese roots, but she<br />

is proud to be a mix, she has tattoos all over her body that refer to the<br />

oriental blood that runs through her veins.


Björk Óskarsdóttir<br />

born in 1986, lives in Brussels<br />

violinist<br />

Rodrigo Fuentealba Palavicino<br />

born in 1972, lives in Ghent<br />

musician<br />

HERITAGE IN MY FACE<br />

Björk is originally from Akureyri, a small town in the north of<br />

Iceland. She comes from a very pure bloodline, her parents, grandparents<br />

and great-great-grandparents are all Icelandic. Her dad´s<br />

family were fi shermen for centuries (in Siglufjörður) and her mum´s<br />

family were all farmers (in Fnjóskárdalur). She moved to the capital<br />

Reykjavík when she was 18 to study music. Last year, at age 22, she<br />

came to <strong>Belgium</strong> to complete her studies.<br />

Rodrigo was born in Chile, but because his parents were left wing<br />

activists, the whole family had to fl ee in 1975 and ended up in<br />

<strong>Belgium</strong>. Rodrigo has the same personality as his mum – who has<br />

Italian roots - but he sure inherited the Indigena looks from his dad.<br />

Valeria Siniouchkina<br />

born in 1977, lives in Brussels<br />

fashion designer<br />

Toon Aerts<br />

born in 1977, lives in Brussels<br />

director and photographer<br />

LIFESTYLE<br />

Valeria was conceived in Kazan, born in Switzerland, raised in<br />

Canada and Moscow and now she lives in <strong>Belgium</strong>. But her heritage<br />

is Russian; her father is from Omsk (close to Kazakhstan) and her<br />

mother comes from Artem (close to the Japanese Sea). Valeria also<br />

has some Polish and Ukrainian blood in her background, but feels<br />

Russian above all; she even named her brand after her roots.<br />

Toon got his hair colour, skin and freckles from his dad, who got it<br />

from his dad, who got it from his mother. And so on. He is convinced<br />

that by 2050 redheads will be extinct. People all over the world<br />

travel from one country to another, make babies with each other,<br />

which will fi nally result in one type of human, which he describes as<br />

a white Spaniard.<br />

43


44 THE BROWN EYES ISSUE THE OTHER WORD ON<br />

Console nation<br />

These are diffi cult<br />

days for the recording<br />

industry. CDs and legal<br />

downloads are now seen<br />

as an unprofi table prop for<br />

more lucrative live shows.<br />

Accessible software means<br />

that artists can record and<br />

mix material themselves<br />

at home (a development<br />

that music labels with an<br />

eye on dwindling profi ts<br />

have not been slow to take<br />

advantage of). Every few<br />

weeks news reaches us of<br />

another legendary studio<br />

being closed down in<br />

London or…<br />

Photography Guy Van Laere<br />

Writer Hettie Judah<br />

Brussels has a special recording heritage of its<br />

own and its studios have catered to hosts of<br />

artists from overseas who still take advantage<br />

of the lower studio rates and expert sound<br />

engineering. The latter is hardly surprising; as<br />

we pointed out earlier in this issue, if there’s<br />

one territory in music that <strong>Belgium</strong> can really<br />

lay claim to, it’s electronics. Dan Lacksman of<br />

Telex, one of the stars of our article on Belgian<br />

techno, actually owns Syn Sound, one of the<br />

studios portrayed on these pages.<br />

01.<br />

“The studio business in the whole world<br />

is not as it used to be, that's a fact,” agrees<br />

Christophe Tonglet of Caraibes Studio, blaming<br />

not only home recording and lower budgets but<br />

also a rash of bogus sound engineers that come<br />

into the industry having only worked with home<br />

software and who are so bad that they put artists<br />

off the whole studio experience.<br />

“Those guys are ruining the business!”<br />

fumes Christophe. “We are true professionals,<br />

we know our job! We are not just knob<br />

twisters! We know how to record and mix<br />

music, we have electronic skills, we know<br />

how to run a business, we know some music<br />

theory, we know how to operate those big<br />

consoles, we know what a microphone is and<br />

how and when to use them. The job of sound<br />

engineer is disappearing because nobody is<br />

trained correctly anymore. That's really sad,<br />

and it's not helping the situation.”


02.<br />

03.<br />

CONSOLE NATION<br />

LIFESTYLE<br />

" No need for a room and good<br />

microphones: a cracked recording<br />

program and plug-ins are easy to fi nd<br />

on the web. Ask daddy for a couple of<br />

Chinese mikes and you can say you<br />

have your home studio. With some<br />

creativity (I mean: just do what people<br />

are waiting for; something easy they're<br />

already used to) and with the help of<br />

an effi cient distributor, you can get a<br />

good return (mostly for the production<br />

company). "<br />

Michael W Huon<br />

Studio Odeon /Studio Dada<br />

45


46 THE CURLY HAIR ISSUE THE OTHER WORD ON<br />

04.<br />

06.<br />

05.


07.<br />

08.<br />

CONSOLE NATION<br />

LIFESTYLE<br />

" Good studios usually<br />

have high-end equipment<br />

that today is mainly<br />

required for mastering,<br />

to fi x anything that’s odd<br />

about a recording.<br />

(It's wrong, but it's the<br />

way things are going). "<br />

Michael W Huon<br />

Studio Odeon /Studio Dada<br />

Previous pages<br />

01. Jet Studio<br />

02+03. Synsound Studio<br />

04+05. Studio Dada<br />

These pages<br />

06. Studio Molière<br />

07+08. Studio Caraïbes<br />

47


48<br />

THE DNA ISSUE<br />

What is left<br />

of industry<br />

— Last year, the Dutch<br />

elected Charleroi the most<br />

ugly city in the Benelux.<br />

Since the coal industry<br />

disappeared and the city<br />

lost its attraction, it has<br />

become anonymous and<br />

grubby. Charleroi still<br />

wears many scars from<br />

the smokestack industry;<br />

slag heaps, silent witnesses<br />

of the former industrial<br />

grandeur, surround the<br />

city centre. On Friday<br />

afternoons, the smoke<br />

from the Cockerill Sambre<br />

steel plant still enters<br />

the suburbs, making<br />

everything reek of carbon,<br />

just like in the old days.<br />

Photography Sarah Eechaut<br />

Writer Yves Van Kerkhove<br />

The urban infrastructure is chaotic, with fl yover<br />

roads and the deserted metro stations<br />

from the unfi nished underground transport<br />

line. The fl ashy fast food shops’ neon signs<br />

and fl uorescent whorehouse lighting, graffi -<br />

ti-sprayed walls and colourful playgrounds<br />

gloss over the grey cityscape. But the brightness<br />

is as superfi cial as the 20 square meter<br />

photograph of a kite-fl ying kid that covers the<br />

horror house of Dutroux in the city’s satellite<br />

town of Marcinelle.<br />

01.<br />

02.<br />

THE TRIP<br />

The vast coal basin of the Pays Noir once<br />

attracted thousands of Italian, Turkish and<br />

even Flemish miners. The fi rst generation of<br />

guest workers are still living in their houses<br />

built on the coal debris. It is in these neighbourhoods<br />

that people continue their coughing<br />

life as if the clocks stopped ticking 30 years<br />

ago, when the last mines closed down. Their<br />

children and grandchildren opened a small<br />

electronics shop, or – best-case scenario – left<br />

the city to get a proper education.


03.<br />

04.<br />

WHAT IS LEFT OF INDUSTRY<br />

05.<br />

LIFESTYLE<br />

01. Young graffi ti artists try to colour<br />

the grim neighbourhood<br />

02. The cleaning lady arrives at her job<br />

in the lawyer’s offi ce<br />

03. Garbage man in action<br />

04. Typical Charleroi street images;<br />

a bizarre mixture of small electronics<br />

shops and night shops, used cars<br />

and vacant street lots<br />

05. Bar des Anges, a whorehouse guarded<br />

by a feisty German Shepherd<br />

49


50<br />

06.<br />

08.<br />

THE CUSTOMS ISSUE<br />

THE TRIP<br />

07.<br />

06. Arrow to the 'social hotel',<br />

a home for the homeless<br />

07. People returning from the bus stop,<br />

heading home. You can read the<br />

sadness in their faces<br />

08. An innocent, joyful picture covers<br />

Dutroux’s atrocious cellar<br />

cage house<br />

09. Colourful playground in the<br />

grim neighbourhood<br />

10. "Have a break, have a Kitkat"<br />

11. An old woman is waiting for the bus,<br />

ready for the weekly grocery<br />

shopping trip downtown<br />

12. A fi rst generation guest worker<br />

goes for a walk on an exceptionally<br />

sunny morning


09.<br />

11.<br />

WHAT IS LEFT OF INDUSTRY<br />

10.<br />

12.<br />

LIFESTYLE<br />

51


52<br />

THE TRADITIONS ISSUE<br />

Back in the day<br />

— Nothing gives you that almighty mnemonic kick like<br />

hanging out in your grandparents house – it’s that odd<br />

way that nothing seems to have changed, from the oldschool<br />

cigarette brand, to the cologne in the bathroom,<br />

the smell of the cracked leather fi lofax or worn texture of<br />

an ink pen held by the same hand for decades. Nothing to<br />

make you feel like a kid again, like getting back in touch<br />

with your roots.<br />

Photography Benoît Bannisse<br />

Art Direction and Styling Face to Face<br />

01. Cut throat<br />

Remember Sharon Stone’s ice pick in Basic<br />

Instinct? Well, were the cult movie to get<br />

a modern remake, she’d most probably be<br />

wielding one of these bad boys. Created by<br />

master-illusionists ATYPYK, Paper Knife<br />

is one-half of a pair of scissors and comes<br />

in a slick, black platted steel. We suspect<br />

you’ll now fi nd it less daunting to open those<br />

end-of-the-month bills or, worse yet, that<br />

dreaded termination contract – not that<br />

we’d wish either of these on you.<br />

ATYPYK Paper Knife (€ 30)<br />

Available amongst others from Bozarshop<br />

Rue Ravenstein 15 Ravensteinstraat<br />

1000 Brussels<br />

www.atypyk.com<br />

THE SHOWSTOPPERS


BACK IN THE DAY<br />

LIFESTYLE<br />

02. Can you sync it ?<br />

03. Madam, if I may…<br />

53<br />

Remember the time when all you needed to<br />

do to back up your data was take your Filofax<br />

to the corner shop and photocopy the little<br />

bugger? No? Well believe us, young folks, it<br />

was mighty less stressful than worrying you’d<br />

accidentally drop your new iPhone down the<br />

toilet before remembering to sync it. Ignore the<br />

self-important über-twat associations of the<br />

80s – these babies have been around for 90<br />

years, and look ripe for a comeback.<br />

www.fi lofax.be<br />

The oldest cologne still in production provides<br />

a weirdly satisfying déjà vu; you recall<br />

all the products that are trying to smell like<br />

this (handwipes, for example) and realise<br />

that they’re wrong. It’s like tasting fake<br />

chocolate next to actual chocolate; one is<br />

comforting and nice (in a gentleman’s handkerchief<br />

kind of way), the other’s not. Next<br />

time you offer a damsel in distress something<br />

with which to wipe her eyes, make damn<br />

sure it smells like this.<br />

www.roger-gallet.com<br />

04. Sole survivor<br />

High-pitched screams of “Patriiiiiiiick”<br />

have suddenly been invading Word HQ<br />

although, let us reassure you, this isn’t due to<br />

our fondness for Frenchman Patrick Bruel’s<br />

cheesy love ballads, but rather to Patrick<br />

Heritage’s updated collection of kicks. The<br />

French-born brand, recently taken over by a<br />

Belgian company, has heritage spelt all over<br />

it and is gaining cult status amongst sneakerpimps<br />

keen for a differentiating factor.<br />

PATRICK HERITAGE Marathon shoe (€ 79,90)<br />

www.patrickheritage.com


54<br />

THE RACE ISSUE<br />

05. Grrr, cough, cough<br />

Cigarettes actually were sexy once, and not<br />

just because the Lucky Strike logo secretly<br />

has the word LUST written in the four left<br />

letters. These days Tigra’s naughty little<br />

come-and-smoke me face is largely concealed<br />

by less alluring health warnings. Up<br />

to 20 years ago, you not only got to see the<br />

pout ; on some editions they showed the full<br />

catsuit. Rumour has it that Tigra was based<br />

on a famous Antwerp showgirl – now that’s<br />

what we call a smoking heritage.<br />

06. One for the will<br />

Some parents give their heirs a crumbling<br />

castle. Some give their descendants unpaid<br />

taxes or years of debt to settle. The luckier<br />

ones (depending on how you look at it) will<br />

be left with a sizeable fund to dispose of at<br />

their own discretion. The more thoughtful<br />

and stylish ones out there will, however, opt<br />

for St Dupont’s timeless writing instruments,<br />

a collectable similar in status to an<br />

Audemars Piguet watch or an oversized<br />

Fabergé egg.<br />

www.st-dupont.com<br />

See Stockists page for full product<br />

information<br />

THE SHOWSTOPPERS


Newspaper Bag, Men’s “1829” Collection, Designed by Bruno Pieters – Cabas, Vegetable tanned calf – 250 examples<br />

delvaux.com


56<br />

THE RITUAL ISSUE<br />

— No one comes to the<br />

Lodge* anymore, but<br />

the symbols still have a<br />

quiet power. We gaze in<br />

through the Hexagram<br />

grate and watch the<br />

induction, 1930s style.<br />

Photography Kris De Smedt<br />

Art direction & Styling Pierre-Yves<br />

Marquer<br />

*Designed in 1934 by mason/architects<br />

Fernand Bodson and Louis Van Hooveld,<br />

the Lodge on Rue de l’Ermitage was used by<br />

the Masonic order Le Droit Humain until<br />

1976. Since the mid 1980s, the building<br />

has housed Brussels’ archives of modern<br />

architecture.<br />

THE FASHION WORD


The Square and Compasses: Jumper Burberry Prorsum, Coat U-NI-TY, Trousers COS, Hat Lanvin


Entered Apprentice: Coat Burberry Prorsum, Jumper Lanvin, Shirt New Man, Hat Lacoste, Belt Yohji Yamamoto,<br />

Trousers Hermes, Bag N.D.C., Boots Yves Saint Laurent


All Seeing Eye: Jumper And Tie Hermes, Shirt Ralph Lauren, Trousers Yves Saint Laurent<br />

Grooming Dior Homme Dermo System


The Hexagram: Jacket Yves Saint Laurent, Shirt Lacoste Red, Bow Tie Filippa K, Belt Essentiel, Jeans Levi’s


The Antechamber: Suitcase Hermes, Cap Lanvin, Shirt Bill Tornade, Tie Ralph Lauren, Jacket Gucci, Coat COS,<br />

Gloves Maison Fabre, Trousers Uniqlo, Shoes Repetto


The Frame: Sunglasses (Vintage) Cazal From Selima Optique, Jacket U-NI-TY,<br />

Shirt Christophe Lemaire, Grooming Dior Homme Dermo System


Three Knocks: Jacket U-NI-TY, Shirt Christophe Lemaire, Scarf Hermes, Braces Diesel,<br />

Gloves Filippa K, Trousers Dries Van Noten


Pythagoras’s Triangle: Cardigan Bill Tornade, Shirt Ralph Lauren, Trousers Wooyoungmi, Scarf (Vintage) Bjorn Borg White


Photographer<br />

Kris De Smedt/77<br />

www.cestchicagency.be<br />

Stylist<br />

Pierre-Yves Marquer<br />

www.cestchicagency.be<br />

Stylist's assistant<br />

Sybille Langh<br />

Model<br />

Benoni Loos<br />

www.imm.be<br />

Hair<br />

Brigitte Petit<br />

www.cestchicagency.be<br />

using Redken<br />

Grooming<br />

Brigitte Petit<br />

www.cestchicagency.be<br />

using Dior Homme Dermo<br />

System<br />

With thanks to<br />

La Loge, Brussels’ archives<br />

of modern architecture<br />

www.aam.be


WHAT DO I KNOW ABOUT DIAMONDS?<br />

I'M A BOXING PROMOTER.<br />

BLING<br />

I WAS A HAPPY BOXING PROMOTER<br />

UNTIL A WEEK AGO, AND THEN:<br />

WHAT DO I KNOW ABOUT DIAMONDS?<br />

DON'T THEY COME FROM ANTWERP?<br />

— TURKISH, SNATCH (GUY RITCHIE, 2000)<br />

SPECIAL


68<br />

THE GREEN EYES ISSUE<br />

Adorning men<br />

— Jewellery and<br />

fl amboyant accessories<br />

provide a stylistic link<br />

between every counterculture<br />

movement of the<br />

last 150 years, be they<br />

romantics, bohemians,<br />

b-boys, punks or hippies.<br />

Just what is it about<br />

adorned men that so<br />

offends the mainstream?<br />

Writer Hettie Judah<br />

About six or seven years ago, the British media<br />

gorged itself in disgust over the appearance of<br />

a new social subgroup – the Chav. It’s often<br />

said that after punk, no movement will ever<br />

have the same potential to offend again, yet<br />

the judgement on Chavs was unequivocal disapproval.<br />

Like the punks, Chavs were appropriating<br />

the wardrobe of the ruling classes (in<br />

this case expensive designer clothing, rather<br />

than traditional formalwear), but unlike the<br />

punks, there was no rebel ethos behind this; it<br />

was almost purely an exercise in shopping.<br />

Most men in Northern Europe seem to dress<br />

for invisibility. For work there’s the suit<br />

(grey), and for the rest of the time there’s<br />

jeans, sneakers and cheap sports-casual wear<br />

with maybe a slogan t-shirt thrown into the<br />

mix. I remember seeing photos of Chav boys<br />

in the newspapers, dressed top to toe in loud<br />

Burberry checks, covered in gold and proud<br />

as punch. They didn’t look offensive ; they<br />

looked like they’d made an effort, they wanted<br />

to look good, but most of all, they refused to<br />

be invisible. I remember thinking at the time ;<br />

if the guys in this photo were Japanese we’d<br />

be revelling in their magpie pride and plastering<br />

them all over the glossy magazines. Just<br />

01.<br />

THE WAY<br />

like the Japanese kids fetishised by Western<br />

glossies, these boys were spending everything<br />

on their image. The problem was, they were<br />

doing it too close to home.<br />

" I do remember wondering<br />

why people were staring<br />

at me on the bus. "<br />

“I always quite liked chavdom,” agrees<br />

British milliner Stephen Jones. “I found it<br />

quite interesting; but thank God Burberry is<br />

a nice check!” Just as Louis XIV dictated the<br />

dress at court, suggests Stephen, so the British<br />

ruling classes enjoy dictating the notion of<br />

appropriate clothing to keep people in their<br />

place. “Since Beau Brummel said that true<br />

elegance was restrained, there has always<br />

been the standard ideal in menswear, and<br />

the romantic ideal was the fl ip side of that,”<br />

he explains. “So much was about propriety<br />

© Justine Photography<br />

and fi tting in and majority social standards.<br />

I remember being told about a man – I think<br />

it was Gladstone – who wore a bowler hat to<br />

Parliament and it was seen as so outrageous<br />

that he got thrown out.”<br />

Good taste is still a limited club; there<br />

seems little coincidence in the most recent rise<br />

of discretion and anonymity as by-words for<br />

sophistication was concurrent with the rise of<br />

the Chavs. The snobs and the swaggerers were<br />

both responding to the same boom-time glut.<br />

The snobs were using their cut of the good<br />

times to spend on discreetly labelled grey<br />

cashmere v-necks, obscure Japanese blazers<br />

and selvage denim.<br />

Stephen arrived at Saint Martin’s College<br />

in London in 1976, the year of punk, and<br />

recalls that “it was the only way to be, it was<br />

about self expression, up the establishment,<br />

and an electrifying new individuality.” His<br />

favourite outfi ts of the time included three<br />

piece suits worn with stilettos, vinyl trousers<br />

topped off with a tweed jacket and something<br />

he recalls as a kind of bubble made of netting.<br />

“I do remember wondering why people were<br />

staring at me on the bus.”<br />

For Stephen, rebellion was a personal<br />

imperative, and it automatically translated


itself in the form of dress. “From an early<br />

age, clothing for me was always a method of<br />

expression,” he recalls. “Dressing up seemed<br />

to be the natural thing to do – normally it<br />

provoked complete horror, especially from<br />

my housemaster at boarding school.”<br />

" I was always<br />

amused to dress like<br />

my father, but now<br />

I’m the same age<br />

as my father. "<br />

“I always dressed more formally than<br />

other people – to wear a t-shirt and jeans<br />

seemed an easy option – it’s more interesting<br />

for a 21 year old to dress like a 60 year old.<br />

I was always amused to dress like my father,<br />

but now I’m the same age as my father. I can<br />

get away with more now that I’m 52 – people<br />

don’t shout things in the street as much. I<br />

think people stopped shouting when I got to<br />

about 30. I just carried on the way I was, irrespective<br />

of anything – it’s not fashion, it’s selfexpression.<br />

That’s the way I want to look, and<br />

if other people don’t like it then too bad.”<br />

In British English, if a man is described<br />

as decorated it means that he has received<br />

a medal. The word ‘colours’, in referring to<br />

men’s dress, likewise has military implications.<br />

To wear metal adornments or bright<br />

clothing thus was something that you earned<br />

the right to via bravery or good service.<br />

Colours and decorations worn by those who<br />

had not, would seem, by extension, be rather<br />

subversive to the notion of national pride protected<br />

by military might.<br />

“The beginning of the 20 th century was a<br />

bit of a quiet time (in men’s fashion), because<br />

conformity was so important,” explains Cally<br />

Blackman, author of One Hundred Years of<br />

Menswear. “Maybe it was something to do<br />

with the war – if you were a middle class family<br />

man you conformed to what that was meant to<br />

be.” Looking at the austere collar-less wartime<br />

suits pictured in Cally’s book as appropriate<br />

dress for times of cloth rationing, the spivvy<br />

styled wide lapels that rebel against them look<br />

guaranteed to cause offence. The slick clothing<br />

and jewellery associated with the term Spiv,<br />

still suggests a rotter, someone not quite kosher.<br />

It’s rather of a piece with the style we now associate<br />

with East European gangsters; big suit and<br />

lots of gold ; it suggests a man unafraid to show<br />

he plays outside the rules of society.<br />

ADORNING MEN<br />

02.<br />

“It was in the 6Os when hippies started<br />

wearing beads that jewellery was really part<br />

of a major counterculture movement,” Cally<br />

explains. “It went against the notion of what<br />

men were supposed to be looking like in mainstream<br />

society – it was probably a great shock<br />

at the time to see men wearing jewellery.”<br />

We are so used to the bling these days, that<br />

THE BLING SPECIAL<br />

01. Stephen Jones<br />

02. P Diddy<br />

69


70 THE FRECKLES ISSUE<br />

THE WAY<br />

03.<br />

" The slick clothing<br />

and jewellery<br />

associated with<br />

the term Spiv,<br />

still suggests a rotter,<br />

someone not<br />

quite kosher "<br />

the notion of it being dangerously subversive for<br />

a man to decorate himself with jewellery is hard<br />

to comprehend, but as Cally reminds me ; “with<br />

the gay scene, until relatively recently, you were<br />

open to being prosecuted, which added much<br />

seriousness to being very fl amboyant.”<br />

The rebellion inherent in mens’ jewellery<br />

comes from the way it demands to catch your<br />

eye – its knack for making most visible those<br />

parts of society that the moral majority would<br />

prefer not to have to acknowledge, be they gay,<br />

peacenik, cockney rebel or young affl uent men<br />

of all stripes from the wrong side of the track.<br />

Stephen points out that dress is also the<br />

easiest thing to change about your circumstance,<br />

and cites hip hop culture as the ultimate<br />

case in point ; “those guys often come<br />

from damaged dysfunctional background : the<br />

one thing they can change is their appearance,<br />

it’s why these guys look so incredible – the<br />

ultimate dandy of today is the black guy in<br />

the ghetto of Atlanta, shining, and looking the<br />

dog’s bollocks.” Glittering against your surroundings<br />

lifts you above the grot – perhaps<br />

another reason that jewellery is considered<br />

infra dignatum. The landed gentry tend to<br />

dress terribly, but then they have less grot to<br />

rise above.<br />

As the bling of hip hop culture hits the<br />

mainstream, Cally sees links to earlier periods<br />

of social inversion. “It’s today’s version of conspicuous<br />

consumption,” she explains. “As it was<br />

with Second Empire, late 19 th century fashion.<br />

When you see P Diddy wearing diamond


earrings that’s what it’s all about. It’s a deliberate<br />

turn around from the inconspicuous consumption<br />

that you see in the customers of, for<br />

example, Margaret Howell – unless you’re a<br />

real fashionista you wouldn’t notice you were<br />

wearing a £ 600 jacket – it’s a strange paradox.”<br />

" The ultimate dandy of<br />

today is the black guy<br />

in the ghetto of Atlanta,<br />

shining, and looking the<br />

dogs bollocks. "<br />

Cally’s most recent book is intended to<br />

counter the idea that menswear is terribly dull,<br />

but of course the roots of all this social play<br />

go back much further than 100 years. In the<br />

18 th century, menswear was much more showy<br />

and extravagant, and it’s hard not to see the<br />

creeping sobriety of the early/mid 19 th century<br />

as having strong links to the industrial revolution.<br />

To be a middle class man became a terribly<br />

serious affair – your life was outside home,<br />

and your role was to provide for your family.<br />

Part of your status came from having a wife<br />

who did not work ; fashion and ornamentation<br />

became the woman’s realm and thus rather<br />

silly. An adorned man was not a good, sombre,<br />

middle class capitalist ; he was distracted by<br />

frivolity.<br />

It seems rather too delicious that one could<br />

couple a feminist agenda to the promotion of<br />

more decorative dress for men – suggesting<br />

a utopian future of equal pay and ever more<br />

beautiful boys – but there’s certainly a heavy<br />

mesh of symbolism connected to bling. Cally<br />

suggests that anything goes these days, but,<br />

well, she lives in Brixton : it’s still perfectly<br />

easy to get beaten up or shouted at in the street<br />

for excessive fl amboyance elsewhere, and<br />

deliberately extrovert dress is usually read<br />

as an explicit challenge to the mainstream.<br />

While, as Cally points out, the last century<br />

has seen waves of successive gorgeous subcultures<br />

in menswear, there’s still a long way to go<br />

before the decision of whether or not to wear a<br />

piece of jewellery could be taken as lightly by<br />

a man as by a woman.<br />

03. Hippy<br />

04. N.E.R.D’s Pharrel Williams and<br />

Tomoaki “Nigo” Nagao of BAPE<br />

ADORNING MEN<br />

04.<br />

THE BLING SPECIAL<br />

Photos 02, 03 and 04<br />

all from One Hundred Years of Menswear<br />

by Cally Blackman (2009) – Laurence King<br />

71


72 THE TALENTED ISSUE<br />

THE FLASH<br />

Watchmen<br />

— Alright, we got gold<br />

watches, silver watches,<br />

diamond watches, leather<br />

watches, fat watches,<br />

skinny watches. We even<br />

got your daddy’s watches<br />

and your mama’s watches.<br />

Whatever your wrist-wear<br />

of choice, our trenched-up<br />

street hawker’s got ‘em all…<br />

Photography Operation Panda<br />

For her (from left to right, top to bottom)<br />

BELL & ROSS White Ceramic Phantom (€ 1,900), Vintage Watch, RAYMOND WEIL Freelancer Chronograph (€ 6,990), Vintage Watch,<br />

THOMAS SABO Classic (€ 229), Vintage Watch


WATCHMEN<br />

THE BLING SPECIAL<br />

For him (from left to right, top to bottom)<br />

Vintage Watch, LONGINES Admiral (€ 1,910), Vintage Watch, RADO Green Ceramica Chrono (€ 2,175), SWATCH Black Right Track (€ 285),<br />

Vintage Watch, RAYMOND WEIL Freelancer Chronograph (€ 9,300), Vintage Watch, HERMES Automatic Arceau Chronograph (€ 3,665)<br />

73


74 THE "YOU'RE JUST LIKE YOUR…" ISSUE THE ENCOUNTER<br />

Show me the gold<br />

Photography Ulrike Biets


THE GREATEST<br />

THE BLING SPECIAL<br />

75


76 THE MOTHER ISSUE THE SPECIAL SHOWSTOPPERS<br />

All mine when she shines<br />

— Hey Ulrike – Thanks for sending over the pix. More T + A / less pale,<br />

wintery skin than I was anticipating, but it’s always interesting to see how<br />

someone else interprets an idea. I think we can work the more upfront<br />

style two ways. We can tell the girls that this is a cunning way to get the<br />

boys to look at really nice sparkly things by draping them over a pretty<br />

body. And we can tell the boys that this is research – a ready-made excuse<br />

for looking at naked ladies. Basically it’s like a Christmas catalogue, just<br />

with more nipples.<br />

Photography Ulrike Biets<br />

I totally love these shoes – so sexy. They<br />

were the fi rst thing I noticed when I saw<br />

Veronique’s new collection. I actually haven’t<br />

met anyone who doesn’t swoon for them – I<br />

even met someone who got married in a pair. I<br />

like the way the geometrical shape of the heel<br />

off-sets the glitter. And there’s something just<br />

plain rude about that slit up the back.<br />

Veronique Branquinho shoes (€ 390)<br />

From – Hatshoe, Brussels


That’s kind of a creepy photograph – looks<br />

a little like she’s dead, but I quite like it.<br />

This brooch is very delicate, which kind of<br />

takes it away from being too gothic and for<br />

me sets it alongside all those art deco insect<br />

brooches. But still, it does make you want to<br />

buy six and have them all gathered around a<br />

food stain on your sweater or something.<br />

Fly badge by Calourette (€ 60)<br />

From Mapp, Brussels<br />

www.thisismapp.com<br />

I totally, totally love this one – it’s a prototype<br />

that Isabelle is going to start producing<br />

around the time the magazine comes out. I<br />

do like the pills and guns next to each other<br />

in the picture; they’re both kind of fragile<br />

but with a hard edge. The capsule actually<br />

opens up and you can put some of your<br />

lover’s hair inside, which is pretty intense,<br />

in this day and age. I say I totally love it, but<br />

I did choke a little when Isabelle explained<br />

that it was inspired by the Carla Bruni lyric<br />

Tu es ma came. I think we’re all going to try<br />

and forget that we knew that, no?<br />

L’ Amalgame necklace by Isabelle Lenfant (€ 445)<br />

From The Collector’s Gallery, Brussels<br />

www.collectors-gallery.com<br />

I don’t know what it is about these – they are<br />

really simple, but they look very symbolic<br />

somehow – the extra loop of metal is almost<br />

like a force-fi eld around your wrist and<br />

hand, as though you have planets in orbit<br />

around you, or you were drawn by a child<br />

who got a bit scribbly around your outlines.<br />

There’s something super satisfying in the way<br />

that bracelet clips open though – it’s weirdly<br />

industrial, like a piece of climbing equipment.<br />

I love that the model is wearing really<br />

baggy silk knickers, by the way – very sweet!<br />

Maison Martin Margiela<br />

Defi lé ring (€145)<br />

Defi lé bracelet (€ 315)<br />

www.maisonmartinmargiela.com<br />

ALL MINE WHEN SHE SHINES<br />

THE BLING SPECIAL<br />

77


78<br />

It’s really hard to pile all these showy, very<br />

feminine references into a garment, and<br />

still have it come out looking fresh and<br />

even subtle. There are pearls and the shiny<br />

surfaces and the little ruffl es, yet it feels<br />

degraded and easy. It’s extraordinary that<br />

you can put this much bling on a top and still<br />

come out with something that feels relaxed<br />

and easy enough to dance about in half<br />

naked in a lift like this. It’s kind of sexy the<br />

way all the applique’d stuff weighs it down,<br />

so that the loose baggy shape drapes over the<br />

curves of her body.<br />

Top Phillip Lim (€ 335)<br />

From Icon, Brussels<br />

www.icon-shop.be<br />

Is it wrong that I really like how the shape<br />

of the pendant and the pink of the coral<br />

both make references to her nipple? But I<br />

think that’s cute, rather than creepy, no?<br />

It was actually Wouters & Hendrix’s coral<br />

pieces that created the reference for this<br />

whole shoot – I love the pale pink against the<br />

pale silver. If you’re going to buy someone<br />

jewellery, your going to think about seeing it<br />

against their skin, rather than on a piece of<br />

clothing – that’s what makes jewellery a hot<br />

present: only the person who gives it gets to<br />

see it being worn naked. Is it the only thing<br />

that you can wear and still be naked? What<br />

about spectacles? Or the shoes from the fi rst<br />

photo?<br />

Necklace with medallion and coral rose<br />

(€ 212,5)<br />

Wouters & Hendrix, Antwerp<br />

www.wouters-hendrix.com<br />

THE FATHER ISSUE THE SPECIAL SHOWSTOPPERS


����������<br />

����������������������������<br />

Small Wonders<br />

Office Shenanigans<br />

Stuff on our Radar<br />

Daily Dribbles<br />

Everything we couldn’t, and wouldn’t,<br />

run with in the magazine goes on<br />

The Word Blog.<br />

����������


80 THE SISTER ISSUE THE HISTORY<br />

01.<br />

A matter of life and death<br />

— Throughout human history, military advances have<br />

pushed civilian technology. Weapons manufacture has<br />

traditionally been an enormously important industry in<br />

the UK and the territory now known as <strong>Belgium</strong>. Military<br />

supplies and armaments are still one of the few things that<br />

actually get manufactured in any signifi cant quantity in<br />

Western Europe.<br />

Writer Hettie Judah


Passions spark early; today’s product designers<br />

spent years drawing technical pictures of<br />

cool mechanics and machines, building Lego<br />

aeroplanes, taking apart domestic appliances<br />

and poring over pictures that showed how<br />

things work. Cars were always pretty inspiring,<br />

so were planes and space rockets, but as<br />

any little boy will tell you, the really neat kit<br />

always seems to be military.<br />

Last year, when I was researching our<br />

feature on violent imagery in design, it became<br />

clear that a lot of designers have an uneasy<br />

relationship with the world of weapons and<br />

armoured vehicles. As adults they seem a<br />

little queasy in their fascination; acknowledging<br />

the seductive nature of the well designed<br />

thing, and the draw of the latent power within<br />

it, but feeling compelled to vocally distance<br />

themselves from the cold, hard function.<br />

An art school education doesn’t necessarily<br />

make for an easy relationship with military<br />

technology. Yet for industrial designers,<br />

the technical rigours necessary for military<br />

supplies set a gold standard rarely demanded<br />

in the design of commercial products. They<br />

must, to the nth degree, be functional, reliable,<br />

durable, comprehensible, standardised,<br />

repairable, suitable for mass production, and<br />

forward thinking enough to remain standard<br />

kit for 50 years.<br />

As Michael White, points out in his<br />

popular history “The Fruits of War: How<br />

Military Confl ict Accelerates <strong>Techno</strong>logy”,<br />

West Europeans are currently more cut off<br />

from the world of weapons and the military<br />

than at any point in human history. In<br />

the US, civilian gun ownership is standard;<br />

over here it is not. War and the kit that comes<br />

with it seem the stuff for foreign soil; ok in<br />

Afghanistan and Iraq, but we’d prefer not to<br />

see it or think about it too much back here. Yet<br />

for previous generations, advances in civilian<br />

and military technology marched in lock<br />

step, from numeracy, through road building<br />

to metal casting to production-line assembly.<br />

An enormous number of the technical<br />

advances that shaped the way we lived in the<br />

latter half of the 20th Century were accelerated<br />

by research connected to WWII, from<br />

manufacturing techniques to the development<br />

of computing.<br />

Of course there is still a certain symbiosis.<br />

That cute little TomTom stuck to your dashboard<br />

uses the GPS developed by the US<br />

Department of Defence, made available for<br />

civilian use during the 1980s. It’s the most<br />

evident example of Dual Use <strong>Techno</strong>logy:<br />

developments arising from military research<br />

that are released for commercial civilian<br />

application (another example would be the<br />

sonar technology used in mammograms). But<br />

while materials and technical developments<br />

generated by military research have pushed<br />

A MATTER OF LIFE AND DEATH<br />

02.<br />

civilian applications throughout civilisation,<br />

it is interesting to see how the infl uence pushes<br />

now both directions.<br />

" … for previous<br />

generations, advances<br />

in civilian and military<br />

technology marched<br />

in lock step, from<br />

numeracy, through road<br />

building to metal casting<br />

to production-line<br />

assembly."<br />

I visited BAE Systems’ design and development<br />

facility in Leicester, England as the<br />

company launched proposals for a new generation<br />

of armoured vehicles (the FRES SV) to<br />

the British Ministry of Defence (MOD). The<br />

FRES SV is a modifi ed off-the-shelf design.<br />

It uses the chassis of an existing vehicle - the<br />

CV90 – that has been developed and modifi<br />

ed by BAE Systems’ facility in Sweden since<br />

1985. The company is using the base vehicles’<br />

proven reliability as a selling point to<br />

the MOD; the 20 years of tweaking that it<br />

DESIGN<br />

01. 3D visualisation dome,<br />

BAE Systems, Leicester<br />

02. FRES SV Scout, working prototype<br />

81<br />

has passed through should mean that BAE’s<br />

future client should only have to splash out<br />

on very specifi c modifi cations.<br />

Part of the standard kit on board is an electronic<br />

interface system, allowing the crew to<br />

see where they are and share pertinent information<br />

with other vehicles in the squadron.<br />

Different functions will be available to different<br />

users, but the physical design and means<br />

of interaction will remain the same; a rugged<br />

screen surrounded by buttons (touch screen<br />

is out, because of the vibrations of the vehicle<br />

moving over rugged terrain).<br />

Rather than create a new system for the<br />

interface, BAE used existing technology developed<br />

by the gaming industry and based the<br />

system on Microsoft’s Windows. “The military<br />

world once led this, but they don’t anymore,”<br />

explained BAE’s spokesman, Mike Sweeney.<br />

“So why take the risk of using a bespoke system<br />

when this one is already understood by 95% of<br />

the people who will use it?” One of the support<br />

vehicles, the Terrier, is used to clear mine fi elds<br />

and can be operated remotely – which is done<br />

using a ruggedized Playstation controller (the<br />

engineers joke that they paint it green so that it<br />

looks a little more serious). They are conscious


82 THE BROTHER ISSUE<br />

03.<br />

" We seem to<br />

have gone from a society<br />

guided by the serious<br />

to a society guided by<br />

the frivolous<br />

within a generation. "<br />

THE HISTORY<br />

that the vehicles will be operated by members<br />

of the “the iPod generation” and those that will<br />

come beyond it.<br />

While one can only applaud the designers’<br />

impulse to keep things as intuitive as possible,<br />

there’s something a little unsettling in the fact<br />

that the fi eld in interactive technology is now<br />

lead by computer games and leisure rather<br />

than the military. We seem to have gone from<br />

a society guided by the serious to a society<br />

guided by the frivolous within a generation.<br />

Walking around the facility, the gaming<br />

connections are hard to avoid – from simulators<br />

to visualisation suites – I’m not so sure how<br />

right Michael White was in saying that we’re<br />

now a society cut off from military culture. We<br />

may feel very separate from it, but it’s evident<br />

that gaming technology is the contemporary<br />

version of previous generations ‘sword fi ghting’<br />

with sticks or making guns out of Meccano<br />

– the difference is that we play as adults too,<br />

which is why gaming has become the vernacular<br />

of combat. It seems modern warfare really<br />

has been brought to you courtesy of XBox.<br />

Play, or make-believe, is of course a key<br />

part of the development program. BAE uses a<br />

3D visualisation dome for potential end users<br />

(ie people with experience driving armoured<br />

vehicles in the fi eld) to make a virtual tour of<br />

the FRES SV and comment on imperatives<br />

such as sight lines and escape routes. The<br />

dome is essentially 8 screens arrange in a<br />

ring, showing images from 16 projectors that<br />

pass through polarised fi lters. Standing in the<br />

dome wearing polarised glasses, the designers<br />

can present their CAD information “in a<br />

format others can understand”. Their clients<br />

can check out the storage space, or work out<br />

whether a 1.96m man in full body armour<br />

could get through the hatches.<br />

It’s interesting to compare the trends<br />

pushing changes in design in civilian and military<br />

products. Like civilian product designers,<br />

the team behind the FRES SV series has<br />

had to deal with changes in the market and<br />

shifting human needs. They also have to learn<br />

from their previous mistakes.<br />

As with any other vehicle design, the team<br />

has to take into account the physical change in<br />

those driving it – the likelihood that the men<br />

will be much larger and heavier than those<br />

provided for by the 1960s-designed Scimitar<br />

it will be replacing. They also need to accommodate<br />

possible female operatives, which<br />

© all images courtesy of BAE Systems


means providing for a height range with more<br />

than a 30cm variant.<br />

Their market, for the FRES SV in particular,<br />

is likely to be operating in Afghanistan, where<br />

landmines have been a persistent problem. If<br />

seats are secured to the fl oor, the movement of<br />

the base of the vehicle as it goes over a mine<br />

is enough to break the passengers’ ankles. The<br />

new generation of vehicles have cushioning in<br />

" The movement<br />

of the base of the vehicle<br />

as it goes over a mine<br />

is enough to break<br />

the passengers’ ankles. "<br />

the fl oor, and seats attached to the side. The<br />

mine protection is claimed to be comparable to<br />

a battle-tank, despite being much lighter.<br />

Previous generations of armoured vehicles<br />

had specifi c problems with their gun turrets –<br />

lack of stability meant that the vehicle could<br />

only fi re the gun when stationary, putting the<br />

unit at risk. The limited space within vehicles<br />

also limited the size and thus power of the gun<br />

they could carry. BAE were playing up the<br />

developments in vehicle stability (the FRES<br />

SV can fi re on the move), and what they refer<br />

to as a ‘revolutionary’ compact gun design -<br />

the MTIP-2 - that, (if I understood the jargon<br />

correctly), is loaded from the side rather than<br />

the back, allowing the vehicles to “pack more<br />

of a punch”.<br />

With all the hard-sell going on for the<br />

FRES SV family, it’s quite a shock to realise<br />

that only around1200 are likely to be produced<br />

for the MOD if BAE win their bid.<br />

The scout, repair, recovery and protected<br />

mobility vehicles that made up Recce Bock<br />

1 – the fi rst tranche of the order, which was<br />

anticipated to be around £2 billion – represented<br />

600 actual vehicles, the fi rst of which<br />

would be ready for use in 2015. The vehicles’<br />

have a mature start point in the production<br />

process (only the customised top section for<br />

each vehicle would be produced by BAE in<br />

the UK), but production capacity is still only<br />

around 100 a year.<br />

It is bizarre how closely all this fi ts within<br />

the guidelines that commentators knock<br />

around when discussing sustainable design<br />

practice; products developed in close consultation<br />

with end users, manufactured in<br />

limited series and intended for enduring use.<br />

My initial interest in the fi eld had been driven<br />

A MATTER OF LIFE AND DEATH<br />

04.<br />

05.<br />

by a desire to learn about new materials and<br />

technologies; instead the ‘lesson’ I picked up<br />

from my fi rst tranche of research was rather<br />

an old fashioned one about semi-artisanal<br />

production and diligent research. From one of<br />

Western Europe’s oldest industries, I suppose,<br />

that should hardly come as a surprise.<br />

This report represents the fi rst part in an<br />

ongoing research project into military and<br />

weapons design.<br />

DESIGN<br />

03. Inside BAE' s Systems Integration Facility<br />

04. CAD image of the visualisation dome<br />

05. CAD image of a Bulldog vehicle<br />

83


84 THE MONGREL ISSUE<br />

THE SHELF<br />

Shelf life<br />

— This month’s pick of photography primers has a certain<br />

whiff of celebration to it. Be it an immortalisation of<br />

the continent’s foremost design practices, a walk along<br />

memory lane back to the days of Kangol hats and fat<br />

caps, a recognition of a city’s collective dress code or<br />

a solemnisation of the century’s greatest design books,<br />

we pay our dues.<br />

Photography Yassin Serghini<br />

Art Direction Mélisande McBurnie<br />

Writer Nicholas Lewis<br />

Studio Culture (2009)<br />

by Tony Brook and Adrian Shaughnessy<br />

Unit Editions<br />

The cult-like aura surrounding certain<br />

design studios is such that you’re sometimes<br />

left with the same feeling of creative intimidation<br />

as when you’re about to enter an art<br />

gallery. A world which more often than not<br />

is insular and introverted, opens up to the<br />

general public – not through open days but<br />

through this magnifi cently produced book.<br />

Spanning offi ces from Trieste to Tokyo and<br />

Barcelona to Brisbane, Studio Culture gives<br />

you an insight into the thinking of some of<br />

the greatest graphic design minds of the last<br />

couple of decades through informal discussions<br />

with studio heads and a thorough<br />

presentation of their work. Spin, A Practice<br />

for Everyday Life and Experimental Jetset<br />

are all present, as is Coast, the only Belgian<br />

offi ce to be represented.<br />

Antwerp Street Style (2009)<br />

by Jens Mollenvanger<br />

Ludion<br />

Metrosexuals, new romantics, glitzy<br />

gangsters, nu-age ravers and fashion<br />

freethinkers are all put to the fore in this<br />

jam-packed round up of Antwerp’s decorated<br />

masses. Infamous for its propensity for<br />

radical experimentation, a certain collective<br />

aesthetic has shaped the city’s fashion<br />

consciousness, immortalised by a certain<br />

laisser-faire, just-throw-on-whatever-youfeel-like<br />

approach to dressing up. At times<br />

repetitive but always inspiring, the book distinguishes<br />

itself from your run-of-the-mill<br />

style bibles by not taking itself too seriously.<br />

Oil (2009)<br />

by Edward Burtynsky<br />

Steidl/Corcoran<br />

Edward Burtynsky’s meticulous approach to<br />

documenting the world’s over-dependence<br />

on the black stuff makes for compelling<br />

viewing. Cunningly categorised in four<br />

poignant sections – extraction, Detroit,<br />

transportation and the end of oil – the<br />

book reads like a damning verdict on the<br />

oil lobby; Burtynsky’s very own political<br />

protest in favour of a more equitable use<br />

of energy sources. Securing access to some<br />

of the most ungodly sites on the planet – a<br />

cemetery of disused fi ghter planes, a pit with<br />

a bunch of Bangladeshi youths bare-footed<br />

in recycled oil – Burtynsky confi rms his<br />

knack for research, taking his lens to places<br />

you aren’t supposed to see.<br />

American Power (2009)<br />

by Mitch Epstein<br />

Steidl<br />

The different notions of power – economical,<br />

electrical and political – are the basis<br />

of Epstein’s surreal voyage to the heart of<br />

America’s love affair with horsepower.<br />

Capturing the ubiquitous presence of everything<br />

from nuclear facilities and oil refi neries<br />

to truckstops and pipelines, Epstein’s<br />

customary eerie aesthetic and thought-provoking<br />

narrative treats the topic at hand with<br />

a humanity which helps to contextualise his<br />

work. Consider the Californian golfers set<br />

against a backdrop of wind turbines or, more<br />

worrying yet, a football game taking place<br />

under the towering presence of a coal power<br />

plant. This book will only further fuel the<br />

debate on daily power plays in American life.<br />

Bibliographic (2009)<br />

by Jason Godfrey<br />

Laurence King<br />

Billed as a compilation of the century’s<br />

seminal design books, Bibliographic<br />

documents the evolution of graphic design<br />

throughout the last 100 years. Drawing on<br />

on graphic design manuals, symbol sourcebooks,<br />

instructional titles and trademark<br />

design anthologies, it draws on the legendary<br />

(Laszlo Moholy-Nagy and Josef<br />

Muller-Brockmann) and the contemporary<br />

(Stefan Sagmeister and Peter Saville), giving<br />

typeface addicts and graphic design nerds<br />

the closest they’ll ever get to porn on paper.<br />

Born in the Streets (2009)<br />

Fondation Cartier pour l’art contemporain<br />

Short of fl ying over to New York for a walk<br />

through its concrete galleries, Born in the<br />

Street – the accompanying catalogue to<br />

the exhibition of the same name at Paris’<br />

Fondation Cartier – provides a timeline<br />

in vandalism, delving into New York<br />

City’s spray can heritage to reveal a world<br />

of throw-ups, train panels and tags. With<br />

in-depth personal accounts by the likes of<br />

P.H.A.S.E 2 and Lady Pink and poignant<br />

photography of a New York of the bygone<br />

era, the tome fi rmly cements graffi ti’s place<br />

in contemporary culture. A quick fl ick<br />

through its pages will even make you feel<br />

part of the crew, like you actually were<br />

sitting on that writer’s bench together with<br />

Jay One and Seen.<br />

This Book is Elektronic (2009)<br />

Ludion<br />

This book takes us back, waaay back. A<br />

celebration of <strong>Belgium</strong>’s undeniable contribution<br />

to global club culture, it celebrates<br />

the many clubs, club nights and labels<br />

dedicated to the genre. An encyclopedia, or<br />

‘elektropedia’ as its inceptor Red Bull likes<br />

to call it, This Book is Elektronic gives a<br />

chance to those who took their fi rst steps on<br />

a dancefl oor to Telex’s Moskow Diskow to<br />

delve back into the era. The period’s fl yers<br />

(with entry price still in Belgian Francs and<br />

artwork that’d make Marc Moulin proud),<br />

photographs of leading clubs (Zillion,<br />

Cherry Moon and Fuse to name those<br />

closest to our hearts) as well as a 10 track<br />

compilation are all there.


SHELF LIFE<br />

CULTURE<br />

�<br />

From top to bottom<br />

This Book is Elektronic (Ludion), Oil (Steidl/Corcoran), Bibliographic (Laurence King), American Power (Steidl), Studio Culture (Unit Editions),<br />

Born in the Street (Fondation Cartier), Antwerp Street Style (Ludion)<br />

85


86 THE MAPLESS ISSUE<br />

THE PENCIL<br />

The lost art<br />

Progress always comes at a price. As we<br />

become more culturally sophisticated<br />

and mature, how many of those special<br />

arts – honed over years of practice – drop<br />

by the wayside, slip out of the collective<br />

consciousness, never to be revived?<br />

We felt it was time for an assessment of<br />

our collective heritage: those skills we<br />

perfected in earlier years, but now seem to<br />

have lost.<br />

Never washing our hair because it ‘washed<br />

itself’. Spitting in the street. Wiping<br />

the crockery off on a towel rather than<br />

cleaning it. Stealing ashtrays at parties.<br />

Sleeping straight on the mattress (who<br />

needs sheets?). Having a smoke and a beer<br />

before going in to work at our temp job<br />

on a construction site. Driving the car<br />

while off our tits on drugs. And of course,<br />

spraying deodorant on the outside of our<br />

t-shirts.<br />

Illustration Jean Biche


THE LOST ART<br />

CULTURE<br />

87


88 THE STATELESS ISSUE THE TALENT<br />

Portraits photographiques et uniformes<br />

Photography Charles Fréger<br />

“This particular guard study is an answer<br />

to my Empire series about the Royal and<br />

Republican guards (of Europe),” explains<br />

Charles . “If you did not know who<br />

they were, you would almost not see the<br />

difference.”<br />

All aged between nine and 16, the<br />

Tivoli Boys Guard was founded in<br />

1844. Several brigades parade through<br />

Copenhagen’s Tivoli Gardens, the<br />

world’s oldest amusement park, guarding<br />

the monuments and providing musical<br />

diversion. Their uniform is virtually<br />

identical to that worn by the Queen’s Life<br />

Guards.<br />

Over the last 10 years, Charles Fréger<br />

has dedicated himself to the portrayal<br />

of youth movements, uniformed groups,<br />

social orders and guardsmen. His Empire<br />

series has just been published as a book<br />

by Kerher / Thames & Hudson.


TIVOLI GARDENS<br />

CULTURE<br />

89


90 THE BOUNDARY ISSUE THE TALENT


TIVOLI GARDENS<br />

CULTURE<br />

91


92<br />

Far east<br />

Photography Emilie Pischedda<br />

THE ARISTOCRATIC ISSUE<br />

Earlier this year Projet Diligence was<br />

invited to participate in the 10th Shiryaevo<br />

Biennale, 100 miles east of Moscow on<br />

the banks of the Volga. Emilie, Valentin<br />

and their daughter Nina responded to the<br />

Biennale’s theme America: between Europe<br />

& Asia: with a gallery installation rooted in<br />

a performative series of photographs.<br />

Inspired by the aesthetics of American<br />

cinema, the photos juxtapose the archetypal<br />

posturing of the American outlaw hero with the<br />

THE VOYAGE<br />

mysterious presence of the little girl dressed in<br />

a traditional Slavic fur hat and embroidered<br />

tunic. The pair are joined in the rubble of an<br />

isolated building by an exotic menagerie of<br />

creatures more usually associated with the<br />

Americas than the banks of the Volga.<br />

Projet Diligence is a peripatetic arts practice<br />

whose work balances – and often combines<br />

– site-specifi c projects, performance,<br />

photography and monumental sculpture.


FAR EAST<br />

CULTURE<br />

93


94 THE EARTH ISSUE<br />

THE VOYAGE<br />

www.projetdiligence.net


A<br />

Atypyk<br />

www.atypyk.com<br />

B<br />

Balthazar<br />

Avenue Louise 294 Louizalaan<br />

1050 Brussels<br />

+ 32 (0) 2 647 77 37<br />

www.balthazarstore.com<br />

Bell & Ross<br />

+32 (0) 2 268 79 53<br />

www.bellross.com<br />

Bill Tornade<br />

www.billtornade.com<br />

Bozar Shop<br />

Rue Ravensteinstraat 15<br />

1000 Brussels<br />

+ 32 (0) 2 514 15 05<br />

www.bozarshop.com<br />

Burberry Prorsum<br />

www.burberry.com<br />

C<br />

Chauncey<br />

www.chauncey.be<br />

Christophe Lemaire<br />

www.christophelemaire.com<br />

COS<br />

www.cosstores.com<br />

D<br />

Delvaux<br />

+32 (0) 2 738 00 40<br />

www.delvaux.be<br />

Diesel<br />

+32 (0) 2 347 28 85<br />

www.diesel.com<br />

Dior<br />

+33 (0) 1 40 73 73 73<br />

www.dior.com<br />

Dries van Noten<br />

www.driesvannoten.be<br />

E<br />

Emporio Armani<br />

+32 (0) 2 551 04 04<br />

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95


96 THE HUMAN ISSUE<br />

THE ROUND UP<br />

pages 02 – 03<br />

Essentiel<br />

www.essentiel.be<br />

page 07<br />

Filippa K<br />

www.fi lippa-k.com<br />

page 15<br />

© King Records<br />

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MATHIAS SCHOENAERTS PHOTOGRAPHED BY MICHEL DE WI<br />

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R. Schumann. Introduction and allegro<br />

appassionata for piano and orchestra<br />

F. Mendelssohn. Concerto for piano n° 2<br />

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reservation & tickets<br />

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Met steun van<br />

de Vlaamse<br />

gemeenschap<br />

page 09<br />

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page 19<br />

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page 21<br />

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page 27<br />

Rue au Beurre 24-26 I 1000 BRUXELLES I Tél : +32 2 511 95 98 I Fax : +32 2 511 47 48 I www.degreef1848.be I info@degreef1848.be<br />

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degreef_210_295.indd 1 24/04/09 15:53:51<br />

page 55<br />

Newspaper Bag, Men’s “1829” Collection, Designed by Bruno Pieters – Cabas, Vegetable tanned calf – 250 examples<br />

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page 99<br />

Dining in style<br />

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delvaux.com<br />

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page 29<br />

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Hoet Design Store<br />

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degreef_210_295.indd 1 24/04/09 15:53:51<br />

page 66<br />

Kenzo Parfums<br />

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page 100<br />

www.rado.com CERAMICA CHRONOGRAPH<br />

Rado<br />

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page79<br />

THE LASTS<br />

����������<br />

����������������������������<br />

Small Wonders<br />

Office Shenanigans<br />

Stuff on our Radar<br />

Daily Dribbles<br />

Everything we couldn’t, and wouldn’t,<br />

run with in the magazine goes on<br />

The Word Blog.<br />

����������<br />

The Word<br />

www.thewordmagazine.be<br />

97


98 THE MORNING AFTER ISSUE<br />

WHAT'S NEXT


Dining in style<br />

Ristorante italiano , part of The Rocco Forte Collection “Hotel Amigo”<br />

Rue de l'Amigo 1, 1000 BRUXELLES | Tel. : 02.547.47.15 | Fax : 02.547.47.67<br />

www.ristorantebocconi.com | bocconirestaurant@roccofortecollection.com


www.rado.com CERAMICA CHRONOGRAPH

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