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| <strong>Newsletter</strong><br />
Product Updates<br />
TrueView Discovery Ads<br />
TrueView in-display is<br />
relaunching as TrueView<br />
discovery ads. These ads on<br />
YouTube search are now eligible<br />
to serve only when the<br />
campaign targeting settings are<br />
met AND the content of your<br />
creative is relevant to the<br />
search query.<br />
go/trueviewdiscovery<br />
Shoppable TrueView<br />
Launching of product picker,<br />
that enables you to select which<br />
products appear on the video.<br />
The tool is now available to all<br />
Googlers with ICS access.<br />
Launching of companion<br />
banners, that drive 10x more<br />
clicks and are created<br />
automatically.<br />
Product Expert Tips<br />
Drama for Slides<br />
Add an extra bit of drama to<br />
your presentations with Drama<br />
for Slides. Its a Chrome<br />
Extension that adds live<br />
numbers to your<br />
presentation.<br />
Click here to add the extension.<br />
There are two other extensions<br />
there (Websites for Slides and<br />
YouTube for Slides) to spice up<br />
your presentations too.<br />
YouTube Media Maps<br />
YouTube Media Maps: Help<br />
your client build his YT strategy<br />
by leveraging the YT Product<br />
suite of products over time to<br />
address specific business goals.<br />
YouTube Best Practices<br />
Checklist for Channel, Video,<br />
and Reporting best practices!<br />
Externally-safe.<br />
Industry Info<br />
New<br />
Facebook<br />
Mobile<br />
Video<br />
Features<br />
Turn Up<br />
Heat On<br />
YouTube<br />
Facebook is experimenting with a number of video features.<br />
Video content will now be grouped under a dedicated video<br />
tab accessible from the main news feed, which will deliver a<br />
feed of live videos, as well as other video content.<br />
The video tab will include a video-specific search engine.<br />
This feature is clearly designed to solve one of Facebook’s<br />
major video pain points: discoverability.<br />
Read more<br />
Useful links:<br />
TrueView Discovery Deck<br />
TrueView Discovery Doc<br />
Shoppable TrueView Deck<br />
Shoppable TrueView Playbook<br />
Camila Granado<br />
Video | @camilagranado<br />
Giovanna Chiavelli<br />
<strong>Brand</strong> Performance | @giovannamc<br />
Giulianna Domingues<br />
<strong>Brand</strong> Audience | @giulianna
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