news INSIDE >> Wednesday, March 20, 2013

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news INSIDE >> Wednesday, March 20, 2013

NEWS Wednesday, March 20, 2013U.S. Senators and a bipartisan group of over two dozen additional House members have signed the Local Radio FreedomAct, bringing the total to 105 members of the House and four Senators. Reps. Mike Conaway (R-TX) and Gene Green (D-TX) introduced the non-binding resolution in the House on February 15 along with 71 additional co-sponsors. (The Texansintroduced the exact same resolution in 2011, which eventually gathered 179 signatures.) An identical resolution wasintroduced in the Senate on March 6 by John Barrasso (R-WY) and Heidi Heitkamp (D-ND). “Local radio stations continueto provide record labels and artists an unparalleled platform to promote music,” NAB spokesman Dennis Wharton says. “NABis pleased so many lawmakers appreciate this partnership and stand opposed to any onerous new fees that would threatenthe economic future of America’s hometown radio stations.”Winner’s Circle: Alternative KTCL ascends to No. 1 in Denver. Rock radio has hadits back up against the wall lately with younger listeners defecting to country and ownerssacrificing heritage rock stations to simulcast spoken word AM brands on FM. The ascensionof modern rock “Channel 93.3” KTCL to the top of the Denver ratings stack should quellany “rock is dead” headlines — for at least a little while. The station plowed past CHR, ACand news/talk competitors to capture the 6+ crown in February (4.5-5.0-6.0), cresting to a station-best PPM record. KTCL isalso top dog in 18-34, 18-49 and 25-54, an achievement that speaks to the broad appeal of new and recent acts like CapitalCities, Atlas Genius and Family of the Year that are bringing a wider variety of sounds, styles and textures to alt-rock playlists.“Alternative music is spanning lots of different eras right now,” Clear Channel-Denver VP of programming Greg Foster says.“The station couldn’t be better positioned in terms of its mix of music.” KTCL’s success isn’t the result of a big marketing blitzor commercial-free music hours that goose listening at key times. But the station does have the luxury of a full complementof veteran air personalities in each primetime daypart. “We have personalities who truly get the music and share that passionwith the audience,” Foster says, whether that’s on social media or at signature events like the station’s Keggs & Eggs St.Patricks’ Day concert last weekend, that had fans lining up outside a club at 3am. KTCL also benefits from Clear Channel’s“wall of rock” in the Mile High City. With active rock KBPI (106.7), classic rock “103.5 The Fox” KRFX and adult alternativeKBCO (97.3) all under the same roof, each station occupies a unique musical lane.First a court win, now a ratings victory for Bubba The Love Sponge. What’s the cost of being the defendant in a nasty,drawn-out, high-profile court battle? The legal tab for “102.5 The Bone” WHPT, Tampa morning man Bubba The Love SpongeClem could have been in the millions of dollars. What’s it worth? Incessant coverage of the trial and its surreal legal sideshow kept the Cox Media Group talker in the news for months. Not one to back down fromcontroversy, Bubba didn’t hesitate to talk on the air about Todd “MJ” Schnitt’s defamation suitagainst him — before, during and after the heated trial. The sordid affair appears to have paidoff handsomely in the ratings. TV and newspaper coverage started even before the trial beganon January 14. The case turned into an off-the-chart media circus with dozens of personalitiestestifying, reporters stationed outside the courthouse and live TV cut-ins. The plot thickened whenSchnitt’s lead attorney was arrested on a DUI charge January 23. That month, Bubba’s 6+ sharejumped 3.9-7.1. But the action didn’t end with the jury’s not-guilty verdict on January 30. Therewere post-trial legal gyrations and talk from Schnitt about filing for a retrial, giving Bubba evenTodd Clemmore show fodder. By mid-February, after 13 hours of mediation, the long legal feud betweenthe two bitter rivals ended with a truce. Clem’s ratings shot up another share in February to 8.0,putting him on top in morning drive for the first time in at least two years. The case doesn’t appear to have affected ratingsfor Schnitt’s 3-6pm show on Clear Channel talk WFLA (970).Greater Media’s ‘Hot 96.9’ makes 18-34 ratings splash in Boston. While the arrival of radio’s first Electronic Dance Music(EDM) station may be more noteworthy, another Boston format flip is causing more immediate ratings traction. Greater Media’sMORE NEWS >> INSIDERADIO.COM PAGE 3

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