APRIL 20-21 2016

retailtcg

Retail_Summit_Program_4c_RZ_Web

THE LARGEST INTERNATIONAL RETAIL CONFERENCE WITH AN

EXCLUSIVE FOCUS ON TECHNICAL CONSUMER GOODS RETAIL

THE THINK TANK FOR ELECTRICAL RETAIL AND INDUSTRY

APRIL 20-21, 2016

GRAND HOTEL KRASNAPOLSKY

AMSTERDAM


APRIL 20, 10:30 AM

UNTIL APRIL 21, 04:00 PM

GRAND HOTEL KRASNAPOLSKY AMSTERDAM

#TCGSummit

SPEAKERS AND PANELISTS*

BUY WITH ONE CLICK: WHAT’S THE POINT OF STORES EXACTLY?

Dan Arler

CEO Major Appliances

EMEA, Electrolux

Thomas Baader

Executive Vice President,

BSH Hausgeraete GmbH

Peter Burggraaff

Associate Director,

THE BOSTON

CONSULTING GROUP

Cyril Buxtorf

Cyril Buxtorf, Executive

Vice President EMEA,

Groupe SEB

Hans Carpels

President,

Euronics International

Jean Charretteur

Global Non Food Commercial

Director, Metro Group

Yossi Erdman

Head of Brand & Social

Media, AO.com

Turan Erdogan

CEO, Vestel

Peter Gleissner

Vice President, Sales &

Marketing Director EUR, Intel

Del Heppenstall

Director,

KPMG

Roberto Larocca

Global Customer & Channel

Mgmt. Director, Vodafone

Steve Lewis

Retail Director,

M.video

Rick Londema

Senior Vice President

Consumer Sales, Sony Europe

Fabio de Longhi

CEO,

De’Longhi

Jim Manzi

Co-founder of APT,

a MasterCard Company

Dirk Morschett

Professor at University of

Fribourg/Switzerland

Patrick Neuss

Head of Procurement,

Media-Saturn Holding

Martin Newman

Founder & CEO,

Practicology

Thomas Nowak

Senior Vice President

Marketing & Merchandising,

Staples Europe

John Olsen

Managing Director,

Euronics International

Arndt Polifke

Global Director Telecom,

GfK Retail and Technology

Regis Schultz

CEO,

Darty Group

Jaan Ivar Semlitsch

CEO Elkjop

Nordic

Conrad Smits

Head of Commerce,

Royal Philips

Alessandro Stanzani

Head of Consumer Imaging,

Canon Europe

Neil Thompson

Vice President, EMEA Retail

Sales & Marketing, Microsoft

Karl Trautmann

Member of the Management

Board, Electronic Partner

Michael Urban

Senior Vice President Broadline,

CE, Services & Procurement,

Tech Data

Nico Vernieuwe

Chief Commercial Officer

Europe & Russia, TP Vision

Sergio Klaus-Peter Voigt

Chief Procurement Officer,

Media-Saturn Holding

Dr. Markus Wagemann

Chairman, 7th Division,

National Competition

Authority, Germany

(Bundeskartellamt)

Dave Ward

Head of New Technology,

Innovation and Connected

Home, Dixons Carphone

Adam Williams

Head of European Channel

Group, Samsung Europe

* Subject to change

3 rd European TCG Retail Summit

Be there when the “Who’s Who” of European Technical Consumer Goods Retailing meets in Amsterdam on April 20 and 21, 2016! 2


APRIL 20, 10:30 AM

UNTIL APRIL 21, 04:00 PM

GRAND HOTEL KRASNAPOLSKY AMSTERDAM

#TCGSummit

PROGRAM OVERVIEW*

DAY 1 (APRIL 20):

9:30 a.m. Opening Registration

10:20 a.m.

10:30 a.m.

11:30 a.m.

• Welcome by Chris Buecker, founder of the European TCG Retail Summit

• Chairman’s opening remarks

Putting the customer first, irrespective of channel

Speaker: Martin Newman, CEO and founder, Practicology

Panel Discussion | Questions & Answers with audience

Being different makes the difference - But are you really different?

Speaker: Professor Dr. Dirk Morschett

Panel Discussion | Questions & Answers with audience

12:30 p.m. Retail Innovation

12:45 p.m. Networking Lunch + Exhibition viewing time

2:15 p.m.

3:15 p.m.

Making Big Data Make Money

Speaker: Jim Manzi, Co-founder of APT, a MasterCard Company, USA

Panel Discussion | Questions & Answers with audience

AO.com – A brand designed around the customers’ needs

Speaker: Yossi Erdman, Head of Brand and Social Media, AO.com

Panel Discussion | Questions & Answers with audience

4:15 p.m. Networking Lunch + Exhibition viewing time

5:00 p.m.

5:45 p.m.

Cyber Risk – How to secure your future business

Speaker: Del Heppenstall, Director, KPMG

Questions & Answers with audience

E-commerce in Africa – its potential & particularities

Speaker: Sam Chapatte, Managing Director of New Countries, Jumia

Questions & Answers with audience

6:30 p.m. End Conference Program Day 1

7:00 p.m. Dinner Reception

8:00 p.m. Exclusive Networking Dinner

* Subject to change

3 rd European TCG Retail Summit

Be there when the “Who’s Who” of European Technical Consumer Goods Retailing meets in Amsterdam on April 20 and 21, 2016! 3


APRIL 20, 10:30 AM

UNTIL APRIL 21, 04:00 PM

GRAND HOTEL KRASNAPOLSKY AMSTERDAM

#TCGSummit

PROGRAM OVERVIEW*

DAY 2 (APRIL 21):

8:15 a.m. Chairman’s opening remarks

8:20 a.m.

9:15 a.m.

“Voice of the industry” speech 2016: Intel

Digital Renaissance

Speaker: Peter Gleissner, Vice President, Sales & Marketing Director EUR, Intel

Panel Discussion | Questions & Answers with audience

Protecting the consumer from a competition perspective – Recent case studies –

Speaker: Dr. Markus Wagemann, Chairman of the 7th Decision Division of

Germany’s National Competition Authority (“Bundeskartellamt”)

Panel Discussion | Questions & Answers with audience

10:15 a.m. Networking + Exhibition viewing time

11:00 a.m. In conversation with: Jaan-Jvar Semlitsch, CEO, Elkjop Nordic

11:30 a.m.

Mission completed: Services and Solutions in a 360°-Approach

Speaker: Sergio Klaus-Peter Voigt, Chief Procurement Officer, Media-Saturn-Holding GmbH

12:15 p.m. Networking Lunch + Exhibition viewing time

1:30 p.m.

2:30 p.m.

3:00 p.m.

4:00 p.m.

Smart Selling required – the challenge of gaining success with new connected devices

Speaker: Arndt Polifke, Global Director Telecom, GfK Retail and Technology, GmbH

Panel Discussion | Questions & Answers with audience

Store Manager Panel

Panel Discussion with store managers from three different international retail brands

Wowing the customer in an omnichannel world

Speaker: Peter Burggraaff, Associate Director, The Boston Consulting Group (BCG), The Netherlands

Panel Discussion | Questions & Answers with audience

Chairman’s closing remarks and close of 3 rd European TCG Retail Summit

End of day 2 and end of conference

* Subject to change

3 rd European TCG Retail Summit

Be there when the “Who’s Who” of European Technical Consumer Goods Retailing meets in Amsterdam on April 20 and 21, 2016! 4


APRIL 20, 10:30 AM

UNTIL APRIL 21, 04:00 PM

GRAND HOTEL KRASNAPOLSKY AMSTERDAM

#TCGSummit

CONFERENCE HOST

Declan Curry, Journalist and Business Broadcaster

Declan Curry has been a business and economics journalist for twenty years. He has worked for BBC television, radio and online in the

UK and internationally, for UK commercial radio, for television and radio in the United States and Australia, and been published in newspapers

and business magazines in the UK, Ireland and the USA. He chairs conferences and seminars, including sessions at the Global

Economic Symposium in Germany, Turkey and Brazil, and the World Economic Forum in Switzerland. He is also much in demand as an

awards host and public speaker, having spoken numerous times at Retail Week Live, the largest retail conference in the UK. He has won

several awards for his broadcasting, including IFA Journalist of the Year (Television), ABI Financial Journalist of the Year and Proshare

Financial Personality of the Year. He is an honorary Doctor of Middlesex University, London.

DAY 1

Putting the customer first, irrespective of channel

Martin Newman, CEO and founder, Practicology

What can electrical retailers learn from other sectors and how can they organize their systems, people and processes to put the

customer at the heart of all they do? During Martin’s session you will learn both strategic and more practical tactical opportunities to

apply to your business to improve business performance.

Panel discussion & Q&A audience

Being different makes the difference - But are you really different?

Professor Dr. Dirk Morschett, University of Fribourg/Switzerland

Panel discussion & Q&A audience

“Retail Branding” has been preached for almost 20 years now, demanding a strong brand message and a clear, distinguished profile

of retailers. However, many TCG retailers around the world have not yet developed a unique value proposition but are exchangeable

with many of their competitors. The rise of online competition is just making this deficit more obvious than ever. If a retailer is not really

different from the competition, why should a customer not pick the lowest available price? In this presentation, different options for a

clear and differentiated positioning, including services, instore experience and category management are presented.

Making Big Data Make Money

Jim Manzi, Co-founder of APT, a MasterCard Company

Panel discussion & Q&A audience

What is Big Data? How do you distinguish between all the data that can be collected and data that contributes to better decisions? Jim

will explain why scientific testing is necessary in order to reduce the risk of trying new ideas and increase the success of innovation and

use past cases to show how leading retailers harness their Big Data on a day-to-day basis to accurately measure the profit impact of

pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximise ROI.

3 rd European TCG Retail Summit

Be there when the “Who’s Who” of European Technical Consumer Goods Retailing meets in Amsterdam on April 20 and 21, 2016! 5


APRIL 20, 10:30 AM

UNTIL APRIL 21, 04:00 PM

GRAND HOTEL KRASNAPOLSKY AMSTERDAM

#TCGSummit

AO.com – A brand designed around the customers’ needs

Yossi Erdman, Head of Brand and Social Media, AO.com

Panel discussion & Q&A audience

AO has a mission, to make everything easier for the customer, whatever it takes. In the last 15 years they are doing it successfully in

the UK and 18 months ago their started their journey to transform the house goods market in Germany. The market entry into The

Netherlands is planned for spring 2016. Yossi Erdman, Head of Brands at AO.com who has been with the company for the last 5 years,

will share what works for AO and what doesn’t. From the small start using digital and social media, to the latest TV campaigns which

designed around AO customers. Get ready to be really excited about washing machines.

Cyber Risk – How to secure your future business

Del Heppenstall, Director, KPMG

Q&A audience

The growth in cyber-crime has been one of the standout features of the corporate risk landscape in recent years. There’s no doubt it’s

become a top of mind boardroom issue. With hackers mainly concerned with cracking customer credit card and financial information,

it has been financial services firms and companies dealing direct with the public that have been hitting the headlines. And some sectors

stick out – in recent months the lens has well and truly been focussed on retailers and their supply chain. Following a number of high

profile security breaches, retailers’ provision of cyber security (or lack of) is in the spotlight, and consequently we’re seeing the sectors’

spend on cyber security rise: not surprising when you consider retail historically spends the least of any industry sector. The reality is

that we now operate in an increasingly connected world where a cyber-incident in one organisation can have a butterfly effect and

affect many others, even where there’s no direct relationship. The threat is evolving, and at pace, with nation states, organised criminals

and hacktivists continually developing their capability to defeat the controls corporates put in place. To this end, new skills and

greater capacity are required to understand emerging threats and vulnerabilities, detect incidents and respond as rapidly as possible.

Del Heppenstall will take us through the approaches that companies can take to get on the front foot in tackling this increasing risk. The

response to cyber security is not just a reactive technical fix, but a holistic approach that can drive change and secure the future of your

business.

E-commerce in Africa – its potential & particularities

Sam Chapatte, Managing Director of New Countries, Jumia

Q&A audience

On paper, the opportunity is big. A continent with over 1 billion people, increasing disposable income, limited organized retail & rapidly

growing internet penetration (driven by the rise of the smartphone). But the challenges are daunting. How do you bring e-commerce

to a country that does not trust the internet? Has no street names? Or where people don’t trust their banks enough to pay with cards?

In his presentation, Sam will explain how Africa’s leading online retailer Jumia views this opportunity & has adapted the T-mall/Amazon

model to fit to the African consumer. Through a case study, he will also demonstrate how Jumia can support brands with their ambitions

in the continent.

3 rd European TCG Retail Summit

Be there when the “Who’s Who” of European Technical Consumer Goods Retailing meets in Amsterdam on April 20 and 21, 2016! 6


APRIL 20, 10:30 AM

UNTIL APRIL 21, 04:00 PM

GRAND HOTEL KRASNAPOLSKY AMSTERDAM

#TCGSummit

DAY 2

“Voice of the industry” speech 2016: Intel

Digital Renaissance

Peter Gleissner, Vice President, Sales & Marketing Director EUR, Intel

Panel discussion & Q&A audience

Retail has undergone massive changes in recent years, and that process, driven by digitalization, is going to continue with accelerated

speed. But whilst we are excited about technological innovation, we should focus on what is really important: the customer. How can

we help him more efficiently and provide added value along his decision process? Only by achieving that we create the all-important

customer loyalty! In the past years consumer power did rise through internet and social media. A challenge for the industry but at the

same time advanced technologies are able to analyse customer behaviour data in a more comprehensive way. By giving salespeople more

information about their customers’ preferences, retailers can provide a more consultative selling approach most customers wish for.

Thus, it is possible to give (back) each shopper a “Good-Feel” from early pre-selection to post sales.

Protecting the consumer from a competition perspective – Recent case examples –

Dr. Markus Wagemann, Chairman of the 7th Decision Division of Germany’s national competition authority (“Bundeskartellamt”)

Panel discussion & Q&A audience

In recent years, competition agencies are confronted with an increasing number of complaints of retailers as to online sales restrictions.

There is a range from specific criteria for online presentation to special rebates for offline sales (dual pricing), platform prohibitions or

even resale price maintenance for online sales. Due to the rapidly growing importance of online sales and the impact on distribution

of branded goods, competition agencies are facing new challenges in defining vertical restraints. Where is the line between legitimate

support and illegal discrimination of certain distribution channels? Some case examples of the “Bundeskartellamt” in different industries

may shed some light on the path of producers and retailers.

In conversation with: Jaan-Jvar Semlitsch, Chief Executive Officer, Elkjop Nordic

Jaan-Ivar will share insights of the successful path of Nordic’s No. 1 electrical retailer of its last years and its innovative customer-centric

business model

Mission completed: Services and Solutions in a 360°-Approach

Sergio Klaus-Peter Voigt, Chief Procurement Officer, Media-Saturn-Holding GmbH

Being on the mission to expand our No. 1 position as a truly Digital Commerce Company in the European CE Market, driven by a

sustainable 360° Customer Centricity Approach we are faced with two challenges: A constantly increasing need for customer

consultation and advice due to increasingly demanding technology on the one hand and on the other hand the online “pure player”.

Challenges which could easily be turned into great opportunities to complete our mission while having the luck to be able to mesh

more than 1,000 stores offline and a successful growing business online through by far the most efficient tool in customer relationship:

Services and Solutions.

3 rd European TCG Retail Summit

Be there when the “Who’s Who” of European Technical Consumer Goods Retailing meets in Amsterdam on April 20 and 21, 2016! 7


APRIL 20, 10:30 AM

UNTIL APRIL 21, 04:00 PM

GRAND HOTEL KRASNAPOLSKY AMSTERDAM

#TCGSummit

Smart Selling required – the challenge of gaining success with new connected devices

Arndt Polifke, Global Director Telecom, GfK Retail and Technology GmbH

New connected products – new opportunities. But do consumers understand their benefits? The use cases of new products, such as

wearables, smart home and mobile health devices are difficult to be communicated. GfK sheds light on latest market trends and provides

insights from consumer insight studies. Conclusions for sales approaches for retailers complete the picture, which aims to help retailers

in making successful business with the new connected lifestyle products.

Panel discussion & Q&A audience

Wowing the customer in an omnichannel world

Peter Burggraaff, Associate Director, The Boston Consulting Group (BCG), The Netherlands

Panel discussion & Q&A audience

Delivering an exciting and seamless shopping experience is critical in today’s omnichannel retail. But how do you measure this customer

experience and how does this experience relate to operational and financial KPIs? And what leading indicators can you measure and

actively manage to ensure an exciting shopping experience translates into increased revenues and profits? This presentation will

introduce the shop experience audit, key metrics to track and benchmark results – illustrated by good and great omnichannel experience

examples across Europe and some global best practices.

3 rd European TCG Retail Summit

Be there when the “Who’s Who” of European Technical Consumer Goods Retailing meets in Amsterdam on April 20 and 21, 2016! 8

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