MKT 438 UOP Assignments,MKT 438 UOP Entire Class,MKT 438 UOP Full Class
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• Identify the organization’s publics.<br />
• Identify the risks in the strategy.<br />
• Write a media release and create a media distribution list for themedia release.<br />
• Develop a tactical plan utilizing at least five of the following PR tools:<br />
o Event planning<br />
o Open house<br />
o Press conference<br />
o Community event<br />
o Sponsorship<br />
o Corporate newsletter—internal or external<br />
o Direct mail<br />
o Internet or intranet<br />
o Promotional items<br />
o Promotions—sweepstakes<br />
o Spokesperson<br />
• Evaluate the business implications of your PR Campaign.<br />
Format your paper consistent with APA guidelines.