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MKT 438 UOP Assignments,MKT 438 UOP Entire Class,MKT 438 UOP Full Class

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• Identify the organization’s publics.<br />

• Identify the risks in the strategy.<br />

• Write a media release and create a media distribution list for themedia release.<br />

• Develop a tactical plan utilizing at least five of the following PR tools:<br />

o Event planning<br />

o Open house<br />

o Press conference<br />

o Community event<br />

o Sponsorship<br />

o Corporate newsletter—internal or external<br />

o Direct mail<br />

o Internet or intranet<br />

o Promotional items<br />

o Promotions—sweepstakes<br />

o Spokesperson<br />

• Evaluate the business implications of your PR Campaign.<br />

Format your paper consistent with APA guidelines.

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