The Internet Value Chain

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THE INTERNET VALUE CHAIN

With these significant changes in mind, the GSMA asked

A.T. Kearney to update the previous internet value chain

study, including the competitive and economic analysis

of the value chain’s various components, to make it

relevant for today’s internet economy. Similarly to the

original paper, this report is intended to provide the

framework and information for the ongoing debate

without recommending specific actions.

Although the scope of the paper is global, inevitably the

majority of the examples presented and company

financials used for the analysis are from the biggest

markets, namely the United States, Western Europe, and

China. There will inevitably be national differences that

are out of our scope. Full details of the methodology

used are included in the appendix.

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