The Internet Value Chain

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THE INTERNET VALUE CHAIN 2015 The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences. For more information, please visit the GSMA corporate website at www.gsma.com Follow the GSMA on Twitter: @GSMA For more information or questions on this report, please email publicpolicy@gsma.com A.T. Kearney is a leading global management consulting firm with offices in more than 40 countries. Since 1926, we have been trusted advisors to the world's foremost organizations. A.T. Kearney is a partner-owned firm, committed to helping clients achieve immediate impact and growing advantage on their most mission-critical issues. For more information, visit www.atkearney.com Authors Mark Page, partner, London Christophe Firth, principal, Dubai Colin Rand, principal, London The authors would like to thank Laura Peterzan and Olivier Ducloux for their contribution to this study. This report was commissioned by the GSMA and has been produced independently by A.T. Kearney. As such, it does not necessarily represent the views of the GSMA or its members. A.T. Kearney prepared this paper as a contribution to public debate and can accept no responsibility for any other use that might be made of it. All logos and trademarks mentioned or used in this report are the property of their respective owners.
THE INTERNET VALUE CHAIN TABLE OF CONTENTS FOREWORD 5 EXECUTIVE SUMMARY 6 INTRODUCTION 9 INTERNET VALUE CHAIN 11 ECONOMIC ANALYSIS 24 COMPETITIVE HEALTH OF THE INTERNET 30 CONCLUSIONS 37 METHODOLOGY AND DATA SOURCES 39
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The Internet Value Chain

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