The Internet Value Chain
GSMA_The-internet-Value-Chain_WEB
GSMA_The-internet-Value-Chain_WEB
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THE INTERNET VALUE CHAIN<br />
Category Subcategory Methodology and description<br />
Music SMOD or streaming • Revenues from subscription or advertiser-supported streaming audio content-ondemand<br />
services (for example, Spotify or Pandora)<br />
• Includes global terrestrial radio online advertising.<br />
• Excludes any revenue generated by pirate services.<br />
Music sales (digital)<br />
• Revenues from licensed recorded music downloads via app stores or other licensed<br />
services (such as iTunes)<br />
• Includes only the revenue share/gross margin of the online service provider.<br />
• Excludes any revenue generated by pirate services.<br />
Publishing<br />
Consumer<br />
publishing<br />
• Digital advertising, subscription, and pay-per-view revenues for consumer magazines<br />
and newspapers<br />
• Includes pure-play digital players such as BuzzFeed or Huffington Post.<br />
Professional<br />
publishing<br />
• Revenues from electronic professional and educational books, and digital advertising<br />
and circulation of global trade magazines.<br />
Book sales (digital)<br />
• Net revenue from the sale of consumer electronic books<br />
• Includes only the revenue share/gross margin of the online service provider.<br />
Gaming Video gaming • Includes digital console games, online or microtransaction console games, digital PC<br />
games, and global online or microtransaction PC games.<br />
• Revenues include subscriptions, in-game online advertising, and the sale of in-game<br />
virtual items.<br />
Casual games<br />
• Includes app- and browser-based social or casual gaming.<br />
Gambling (Not applicable) • Websites and applications providing all types of online gambling services, including<br />
betting and card-based services<br />
Social and<br />
community<br />
Social<br />
• Revenues from social networking websites such as Facebook, LinkedIn, or Tencent<br />
• Includes paid advertising appearing within social networks and social network<br />
applications.<br />
• Excludes any spend by marketers that goes towards developing or maintaining a social<br />
network presence.<br />
Portals<br />
(communications-led)<br />
• Display advertising and value-add services by hubs such as Yahoo or AOL that derive a<br />
large portion of their traffic from email services<br />
Online dating<br />
• Online dating and mobile dating app revenues<br />
SMOD: subscription music on demand<br />
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