The Internet Value Chain

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GSMA_The-internet-Value-Chain_WEB

THE INTERNET VALUE CHAIN

Category Subcategory Methodology and description

Communications IP communications • Includes OTT VoIP and consumer IM.

• OTT VOIP only includes third-party VoIP. That is, it includes VoIP based on bespoke

applications downloaded by end users from a website. VoIP operated by telecoms

operators is excluded.

B2B

communications

• B2B unified communications. Includes IP centrex, hosted UC, and managed UC. Includes

IP-based voice services and additional UC services (such as Microsoft enterprise voice

and Cisco Jabber).

Search Search engines • Advertising revenues generated by search engines through paid-for results (for

example, Google AdWords)

Directories

• Digital advertising spend on digital editions of directories such as Yellow Pages services

online

Information and

reference

B2B information

services

• Digital share of revenues from business-focused data and intelligence services

Reference

• Dedicated reference websites or apps, such as Google Maps or Wikipedia, which (where

commercial) largely derive their revenues from display advertising and sponsored

placements

Cloud services SaaS • Includes business intelligence applications, CRM, digital content creation, enterprise

content management, enterprise resource planning, office automation suites, other

applications software, project and portfolio management, supply chain management,

web conferencing, teaming platforms, and social software suites.

PaaS

• Includes applications development, applications infrastructure, and middleware,

business intelligence platforms, and database management systems.

IaaS

• Includes computing, printing, and storage services.

Private cloud

• Service revenues from dedicated hosted private clouds

Other e-services E-learning • Payments for web- or app-based education and training programmes for both

enterprises and consumers

Other online

services

• Online user revenues from paid-for apps, in-app purchases, and any other

internet-based user-paid services

• Also includes other web-based or in-app advertising.

CRM: customer relationship management; IaaS: infrastructure as a service; IM: instant messaging; IP: internet protocol; PaaS: platform as a service; SaaS: software as a

service; UC: unified communications; VoIP: voice over internet protocol

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