REPORT

gurmanbhatia

1TYbsVD

2016, the video had almost 350,000 views on Facebook alone by mid-­‐‐April,

two months later.)

Screenshot, the Quint video on Facebook.

With its aggressive expansion, its emphasis on mobile and social distribution,

and an evolving editorial strategy focused on younger people, the Quint has

built a large audience quickly. On Facebook, for example, it has become one

of the most followed brands and generates more engagement than many

older and larger brands. (See the chart opposite for data from Facebook

Insights.)

16

More magazines by this user
Similar magazines