REPORT

gurmanbhatia

1TYbsVD

Contents

About the Authors 2

Acknowledgements 2

Executive Summary 3

1. Introduction 5

The Indian Digital Media Market 7

Lessons Learned from Start-­‐‐Ups Elsewhere 10

2. For-­‐‐Profit Content-­‐‐Based Start-­‐‐Ups 13

The Quint 13

Scroll 19

3. For-­‐‐Profit Aggregation-­‐‐Based Start-­‐‐Ups 23

Inshorts 23

DailyHunt 26

4. Non-­‐‐Profit Start-­‐‐Ups 31

The Wire 31

Khabar Lahariya 34

5. Conclusion 39

Appendix: Some Other Digital Journalism Start-­‐‐Ups in India 43

List of Interviewees 46

References 47

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