(1 December to 16 December 2016) THE HEADLINES

thisisretailirl

Retail-Excellence-Christmas-Trading-Statement-2016

PREDICTED LIKE FOR LIKE SALES DECEMBER 2016 VERSUS DECEMBER

2015 – PARITY

ONLINE

This sector has performed strongly over the past month with Black Friday proving very

successful overall. It appeared to be a Cyber week rather than a weekend with multiple

retailers offering week long discounts. A noticeable change on 2015 was that retailers were

most definitely more prepared. Product specific offerings rather than flat rates across the

board was a common strategy adapted. Retailers promoted offers effectively across multiple

platforms including TV, email, social media, newsletters and AdWords campaigns. Online

deliveries have seen up to a 30% increase in certain areas across Ireland. Black Friday was

busier than Cyber Monday for the majority of retailers with most still reporting positive online

activity which is up on 2015 figures. Overall this sector is trading up on last year.

PREDICTED LIKE FOR LIKE SALES DECEMBER 2016 VERSUS DECEMBER

2015 – UP

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