At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child. This type of consumer

A global marketing strategy refers to:
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the strategy of transnational firms that employ the practice of standardizing marketing activities when there are
cultural similarities and adapting them when cultures differ.
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the strategy currently used by most U.S. domestic firms that when entering a new international market, these
firms offer only those products that require the least amount of product adaptation.
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the strategy used by multinational firms that have as many different product variations, brand names, and
advertising programs as countries in which they do business.
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the global strategy of seeking out already established firms in other nations and selling them the rights to
manufacture and distribute the firm’s products through a host nation’s local businesses.
Customer value refers to:
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a statement that, before product development begins, identifies (1) a well-defined target market; (2) specific
customers’ needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers.
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the cluster of benefits that an organization promises customers to satisfy their needs.
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the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time
delivery, and both before-sale and after-sale service at a specific price.
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the need of a customer to receive the highest quality product at the lowest possible price.