Læs rapporten her - Dansk Maskinhandel

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Opkøb ............................................................................................................................ 48
DEN STORE MASKINHANDLER (omsætning over 90 mio.) ......................................... 49
Fokus på driftsoptimering ............................................................................................... 49
Konsoliderer opad .......................................................................................................... 51
Overtage importfunktionen ............................................................................................. 51
Global udviklingsstrategi ................................................................................................ 51
Ekstern ledelse ............................................................................................................... 51
Samlet oversigt over muligheder .................................................................................... 52
DEL 2 - STRATEGI OG VÆRKTØJER ............................................................................. 53
Formål ............................................................................................................................ 53
Strategi – og den røde tråd ............................................................................................ 53
Den røde tråd i strategi-arbejdet .................................................................................... 55
Hvornår har vi en vinderstrategi ® ?.................................................................................. 55
Five forces modellen ...................................................................................................... 56
Konkurrentoversigt ......................................................................................................... 57
Krav til kundedrevet udvikling ......................................................................................... 58
De 7 S’er ........................................................................................................................ 59
Kernekompetencer ......................................................................................................... 61
SWOT og trafiklys .......................................................................................................... 61
Positionering .................................................................................................................. 63
Forretningsmodel ........................................................................................................... 64
Afrunding ........................................................................................................................ 64
KONKLUSION OG PERSPEKTIVERING ......................................................................... 65
UDVIKLINGEN I LANDBRUGSMASKINBRANCHEN 1900 - 2020 .................................. 65
BILAG 1 DETAGERNE I DM-TÆNKETANK FORTÆLLER ............................................. 69