En kommunikativ løsning på velfærdens problemer - Aalborg ...

projekter.aau.dk

En kommunikativ løsning på velfærdens problemer - Aalborg ...

Hvor bevæger vi os hen? ............................................................................................... 49 4 Analyse af Surveyundersøgelse ..................................................................................... 52 Demografiske data ......................................................................................................... 53 Politisk overbevisning ..................................................................................................... 57 Medborgertyper .............................................................................................................. 59 Mulighed for påvirkninger ............................................................................................... 65 5 Kommunikativ strategi og handlingsplan ......................................................................... 68 Kampagnestrategi .......................................................................................................... 69 Situationsanalyse og kampagnemål .......................................................................... 70 Målgruppe – fokus på den forbrugeristiske medborger .............................................. 71 Valg af kommunikationsform ..................................................................................... 76 Handlingsplan ................................................................................................................ 78 Æstetik, emotion og semiotik ..................................................................................... 79 Medievalg ................................................................................................................... 84 6 Analyse af online fokusgruppe ........................................................................................ 88 Den introducerende fase ................................................................................................ 90 Kampagnestrategi .......................................................................................................... 93 Evaluering af kampagneeksempel ................................................................................ 98 7 Diskussion .................................................................................................................... 102 8 Konklusion .................................................................................................................... 110 Litteratur: .......................................................................................................................... 114 Interviews ..................................................................................................................... 115 Artikler .......................................................................................................................... 115 Hjemmesider ................................................................................................................ 116 Ansvarsliste ..................................................................................................................... 118 5

More magazines by this user
Similar magazines