Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
INDHOLDSFORTEGNELSE<br />
Førsteårseksamen. Forår 2009. Brita Vejrup Pedersen, Simen Avlund Lorntzsen, Mikkel Odgaard, Michael Elgaard<br />
Indledning ........................................................................................................................................................................... 8<br />
Problemformulering ........................................................................................................................................................... 9<br />
Tidsplan, logbog, samarbejdskontrakt og ansvarsområder ................................................................................................ 9<br />
Metode ............................................................................................................................................................................... 9<br />
Afgrænsning ........................................................................................................................................................................ 9<br />
Rapportstruktur ................................................................................................................................................................ 10<br />
Virksomhedsbeskrivelse ................................................................................................................................................... 11<br />
Markedsanalyse ................................................................................................................................................................ 13<br />
Brancheanalyse for daginstitutioner i Højbjerg ............................................................................................................ 14<br />
Konkurrencesituationen i branchen ......................................................................................................................... 14<br />
Køberens forhandlingsstyrke .................................................................................................................................... 15<br />
Konkurrence fra substituerende produkter .............................................................................................................. 16<br />
Leverandørernes forhandlingsstyrke ........................................................................................................................ 17<br />
Truslen fra nye udbydere .......................................................................................................................................... 18<br />
Anvendelse af brancheanalysen ............................................................................................................................... 18<br />
SWOT-analyse ................................................................................................................................................................... 18<br />
Forklaring af SWOT-analysen ........................................................................................................................................ 18<br />
Undersøgelse .................................................................................................................................................................... 19<br />
Gennemgang af resultater ............................................................................................................................................ 20<br />
Delkonklusion ............................................................................................................................................................... 24<br />
Segmentering af brugere af Den Private Institution Kareten. .......................................................................................... 25<br />
Segmenteringskriterier ................................................................................................................................................. 26<br />
Personas ........................................................................................................................................................................... 29<br />
Primær Persona – Forældreparret Kamilla og Jakob .................................................................................................... 29<br />
Sekundær persona – Forældreparret Sanne og Bjarke ................................................................................................. 31<br />
Tertiær persona – Ægteparret Karina og Kim ............................................................................................................... 32<br />
Brugermål Segmentering .................................................................................................................................................. 33<br />
Side 3 af 121
Change language