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Social kapital som fundament for organisatorisk viden_ Speciale af ...

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Abstract<br />

Abstract<br />

<strong>Social</strong> Capital as Basis <strong>for</strong> Organizational Knowledge<br />

-How IT can promote the creation and sharing of knowledge in<br />

organizations by supporting social capital.<br />

This thesis investigates the linkages between social capital, organizational<br />

knowledge and IT in the <strong>for</strong>m of social software. A central theme <strong>for</strong> this<br />

investigation is to examine how social capital in the <strong>for</strong>m of social networks,<br />

trust, norms etc. impacts on the ability to create and share organizational<br />

knowledge. Expanding on this theme it is further examined how the building<br />

blocks of social software impacts on the creation and maintenance of social<br />

capital.<br />

The thesis is inspired by a rapport made by McKinsey & Co. that points out how<br />

companies can develop competitive advantages by increasing employees ‘tacit<br />

interactions’. In terms of supporting tacit interactions this thesis points to<br />

collective knowledge (tacit and social knowledge) as the most important type of<br />

organizational knowledge. This type of organizational knowledge is mainly<br />

created in a socialization phase in which employees engage in interaction with<br />

each other creating shared experiences, norms, values and beliefs. The defining<br />

characteristics of Communitites of Practice (such as joint enterprise, mutual<br />

engagement and shared repertoire) seem in particular to support the creation<br />

and sharing of this type of organizational knowledge.<br />

With reference to Coleman, Bourdieu and Putnam this thesis explores the<br />

concept of social capital and points out how social networks, norms, trust etc. as<br />

a resource and productive factor have a major influence on how actors engage<br />

and interact with each other. By allowing as well as limiting peoples’ actions,<br />

social capital plays an influential role on how organizational knowledge is created<br />

and shared. This understanding can be improved by looking at social capital as<br />

being constituted of three dimensions being a structural, cognitive and relational.<br />

These three dimensions each act as conditions <strong>for</strong> the construction of<br />

organizational knowledge and influence actors’ possibilities, abilities, and<br />

i

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