Forskellige tilgange til fænomenet strategisk påvirkning

kommunikationsforening.dk

Forskellige tilgange til fænomenet strategisk påvirkning

Anker Brink Lund

CBS International Center for Business and Politics

Forskellige tilgange til

fænomenet strategisk påvirkning


International Center

for Business and Politics

abl.cbp@cbs.dk


International Center

for Business and Politics

abl.cbp@cbs.dk

Strategisk påvirkning

Communications

Politics

Business

Marketing


International Center

for Business and Politics

abl.cbp@cbs.dk

Brand

Policypapirer + varm luft

Markedsundersøgelser + kold luft

Profil

Identitet


International Center

for Business and Politics

abl.cbp@cbs.dk

Storytelling

Meningsdannelse

Profil

S

Priming

Spinning

Framing

Brand

X

Identitet

Storyselling

Afsætning

abl@journalism.sdu.dk


International Center

for Business and Politics

abl.cbp@cbs.dk

1. Spinning

abl@journalism.sdu.dk


International Center

for Business and Politics

abl.cbp@cbs.dk

2. Framing

abl@journalism.sdu.dk


International Center

for Business and Politics

abl.cbp@cbs.dk

3. Priming

abl@journalism.sdu.dk


International Center

for Business and Politics

abl.cbp@cbs.dk

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