MR's casesamling 2011 (pdf) - DI
MR's casesamling 2011 (pdf) - DI
MR's casesamling 2011 (pdf) - DI
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Bilag # 1:<br />
Viking Genetics Strategic Gameplan 2012<br />
High performing organisaton<br />
ONE internatonal company<br />
EBITDA 10%<br />
p.a.<br />
Defend homemarkets<br />
Marketshare:<br />
-Keep MS in<br />
homemarkets<br />
-At least 90%<br />
MS pr. breed<br />
Genetc<br />
Progress<br />
3 NTM pr.<br />
Year<br />
Be an<br />
Atractve<br />
workplace<br />
Generatonal Change<br />
Grow Export signifcantly<br />
Clear and<br />
Simpler<br />
organizaton<br />
><br />
Bilag # 2:<br />
Owners<br />
Be an<br />
Atractve<br />
workplace<br />
Keep & Grow<br />
marketshare<br />
Strategy Map Viking Genetcs - 2012<br />
EBITDA 10%<br />
p.a.<br />
Genetc Progress<br />
3 NTM<br />
pr. Y<br />
Clear and<br />
Simpler<br />
organization<br />
EBITDA 10% p.a<br />
Finance<br />
Grow revenue by 4% p.a<br />
Increase productvity 3% p.a.<br />
Cost reducton - 1,5 mill Euros<br />
Customer<br />
Grow export<br />
Existng customers<br />
New markets<br />
Mantain and grow<br />
marketshare in<br />
homemarkets<br />
Increase Customer<br />
Satsfacton<br />
VALUE PROPOSITION:<br />
The proftable choice –<br />
best value for money by<br />
high quality semen of superior<br />
sustainable genetcs<br />
Processes<br />
Develop a<br />
separate<br />
Export strategy<br />
Contnously breeding<br />
improvement<br />
Increase market<br />
Awareness of VG<br />
(Joint forces with<br />
Distributors)<br />
Develop joint ventures<br />
For R&D actvites<br />
Align breeding,<br />
producton & control<br />
processes<br />
Leverage an<br />
Excellent<br />
integraton<br />
Streamline<br />
producton assets<br />
(Bull statons, Bulls)<br />
Identfy costsynergies<br />
Investgate<br />
outsourcing<br />
(Non-core<br />
Actvites)<br />
Learning &<br />
Growth<br />
Implement uniform<br />
& structured<br />
breeding planning<br />
Common ITplatorms<br />
Clear and simple<br />
organizaton<br />
Uniform &<br />
Transparent<br />
Financial reportng<br />
Foundaton: ONE internatonal company – An atractve work place – generatonal change<br />
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