ScandAsia China - April 2011

APR 2011
China
China-Europe
Aviation Pioneer
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Odense
Symphony Orchestra
Date: 13 - 22 May 2011
With Chief conductor Christoph Eberle, and
73 highly skilled musicians from 17 nations,
Odense Symphony Orchestra has positioned
itself internationally.
The Odense Symphony Orchestra – one of
Denmarks five regional orchestras – was established
in 1946, but it’s roots go all the way
back to about the year 1800. Concerts and
productions with Odense Symphony Orchestra
vary in terms of size and genre: from symphony
concerts, light classical and opera to chamber
music, children/youth concerts and crossovers.
Ticket and reservation please contact ticket@
wupromotion.com. Venue and schedule will be
announced soon at www.wupromotion.com.
FBC Trip to
North Korea
Date: 20 - 23 May 2010
A trip to Pyongyang in North Korea is organized
by Finnish Business Council Beijing
(FBCB) on 20 - 23 of May 2011. Pyongyang
is the capital of the Democratic People’s Republic
of Korea, commonly known as North
Korea, and the largest city in the country.
Some notable landmarks in the city include
the Kumsusan Memorial Palace, the Arch of
Triumphthe reputed birthplace of Kim Il-sung
at Mangyongdae Hill, Juche Tower, and two
large stadia (Kim Il Sung Stadium and Rungrado
May Day Stadium). If you want to join the trip
send email to dprk.trip@fbcbj.org. Final confirmation
needed about five weeks before the
trip. About FBCB please visit www.fbcbj.org.
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1 st Yushanwan International Cycling Festival 2011
Date: 21 May 2011
Location: Yushanwan
The 1 st Yushanwan International Cycling Festival
2011 will absolutely be a unique opportunity for
bikers from all over the world to experience both
professional event and the one of the first - class
residences with perfect nature and history resources.
It is 10.4 km challenging track centered
by the marvelous Yushan Lake and passing the
Yangtou Mountain, Dingfeng Mountain, Dingfeng
Temple, and Yu Mountain all along the way. Come
and enjoy the whole cycling festival, enjoy the local
culture of this mountain and water surrounded new
city. It’s just a worthy trip cannot be missed! Sign Up
Now for Yushanwan International Cycling Festival
at www.nordicwys.com.
Spring Party 2011
Date: 14 May 2011
Please mark 14 May in your calendar for Spring
Party 2011 which is organized by the Swedish
Chamber of Commerce, Beijing chapter. Come
and join your Swedish and Scandinavian friends
in Beijing. More info will be announced soon at
www.swedishchamber.com.cn.

On the lookout for CNY?
The only Nordic Private Bank in Asia Pacific.
Now also offering offshore Chinese Yuan
investments.
Tel: +65 63570895
E-mail: singapore@sebprivatebanking.com.sg
www.sebgroup.com/privatebanking

ScandAsia News Brief
Finnair May Launch 12 Flights
to Hong Kong a Week
Finnish carrier Finnair is considering operating
its flight to Hong Kong through Kazakhstan’s
air corridor, a Kazakh aviation
official said Monday.
“Finnair has informed us that they are
going to operate the flights to Hong Kong
through Kazakhstan’s air corridor and may operate
up to 12 flights to Hong Kong a week,”
Sergei Kulnazarov, director of KazAeroNavigation,
told reporters in Astana.
According to Kulnazarov, the existing air
corridors to China and Southeast Asia mainly
go over the mountains where weather conditions
are difficult.
“In the existing air corridor over the Khan
Tengri mountain, the safe altitude is 8,600
meters, while the new corridor will offer a
lower safe altitude, which will make the flights
safer as the planes will be able to descend to
the low safe altitude, say, in case of depressurization,
without having to use additional
oxygen equipment,” Kulnazarov said.
Radilbek Adimolda, chairman of the Civil
Aviation Committee of Kazakhstan’s Ministry
of Transport and Communications, told reporters
the country opened a new air corridor
to China and Southeast Asia in early
March, with an air navigation station on the
Kazakh-Chinese border.
Tribal
DDB
Gets
Swedish
Director
Huawei
Invites
Danish IT
Students
to China
Chinese tech giant Huawei sponsors
new exchange programme
to encourage cross-cultural innovation
by Danish IT and engineering
students.
10 carefully selected Danish IT and
engineering students will soon be travelling
to China for a high-tech and cultural
trip. Cooperation between Huawei, Invest
in Denmark and Danish universities has
made the exchange programme possible.
“We are expanding our business in
Denmark and for us it’s important to learn
more about the Danish culture, values
and competencies of the students. By giving
them the opportunity to go to China
we are hopeful that we will have a mutual
exchange of experiences”, said James
Chen, Managing Director Huawei Nordics
& Baltics.
During the trip to China the students
will visit Huawei’s headquarters in Shenzhen,
including the data centre, logistics
centre, production centre and Huawei’s
own university. The final destination of the
trip is Huawei’s state of the art research
and development centre in Shanghai that
employs over 8000 engineers.
The Swede Per Bruun and Keong
Loh have been appointed by Tribal
DDB China as Digital Strategist and
Director of Operations respectively to
strengthen its digital operations in Shanghai.
In these newly created roles, Keong
will be focusing on building up Tribal
DDB’s strategic division with the focus of
integrating digital offerings into the communications
mix.
With over 22 years spent in advertising
in Asia Pacific, Keong is a veteran in the
industry. Specializing in integrated marketing
strategy and creative direction, he has
worked for many agencies like JWT, 141,
Leo Burnett, XM and BBDO on many
prestigious accounts including AIG, American
Express, Citibank, Microsoft, HSBC,
Shell, SingTel, Toyota and Visa.
Per has been in the digital arena for
15 years in Sweden and China. In his previous
role, he was CEO and Chief Digital
Strategist at Supernative, a digital brand
development agency based in Sweden
that he co-founded in 2005.
He will take on an operational role,
ensuring Tribal DDB delivers on projects
efficiently and effectively, which places
equal importance in the success of the
business.
6 ScandAsia.China • April 2011

Danish Ambassador Visits
the Guandong Province
During his visit, Ambassador Friis met Party
Secretary Bo Xilai at the Foreign Affairs
offices in Chongqing discussing Chongqing’s
future with continued economic, infrastructure
and environmental development.
Volvo
Penta to
Plunge
into
Segment
Recently the Danish Ambassador to China
Friis Arne Petersen visited Guangdong
Province to meet local officials, companies
and students.
The Ambassador met with vice governor of
Guangdong Province, Xiao Zhiheng, to discuss
the big economic growth of the province. Also,
future challenges of the region, such as strengthening
of innovation and social reforms, was discussed.
Xiao Zhiheng expressed hope that Guangdong
could use Denmark’s experience to improve
people’s happiness index. To this the Ambassador
replied that the Danish welfare system
is a big part of why Denmark is always listed as
having the happiest people in the world.
During his stay, the Ambassador visited three
Chinese companies in Guangdong, the telecommunications
companies ZTE, Huawei and the
gene research company, BGI.
The two latter are already doing business in
Denmark, and the Ambassador had the chance
to discuss with the companies about the possibility
of expanding their businesses in Denmark.
The Ambassador also had time to visit the
Sun Yat-Sen University in Guangzhou - the capital
city of Guangdong Province - to meet with
professors and students.
Volvo Penta, Europe’s largest industrial and
marine power system provider, will target
China’s emerging pleasure boat market
as its growth engine in the near future, said the
company’s executives.
“To maintain our market position, we plan to
invest 500 million yuan ($76.54 million) in the
Chinese market over the next three years, with
most of it going to expanding our business in the
pleasure boat segment,” said Goran Gummeson,
president and chief executive officer of the
Swedish company.
According to Gummeson, the interest in boating
and boat ownership has been expanding sharply
in China especially in the recent years as the nation’s
rapidly growing economy gives more people
the ability to buy pleasure boats.
“We believe that China is going to have a large
future market for pleasure boats and it is going to
happen quickly. Chinese consumers want to acquire
the same lifestyle as consumers in Western
countries, and boat ownership moves to the top
of their wish list after they have bought cars and
houses,” Gummeson said.
Statistics show that the total revenue of China’s
yacht market reached $3.4 billion in 2010, and it
is expected to grow by 25 percent this year.
Vestas Wins
50 MW for
China
The Danish wind turbine producer
Vestas received an order of 50 MW
from China. The order is placed by
China Datang Corporation Renewable
Power, which Vestas has worked cooperated
with on many projects since 2005.
According to the new contract, Vestas
will deliver 25 units of the V90-2.0 MW
wind turbines to be installed in the north
eastern part of Inner Mongolia. The turbines
are scheduled to be delivered in the
second quarter of 2011.
In addition to delivery of the turbines,
the contract includes installation and commissioning
of the wind turbines, a VestasOnline
Business SCADA solution as well
as a service and maintenance agreement.
According to a press release, wind turbines
made by Vestas have been installed
13 of the provinces, municipalities and
autonomous regions in China, with the installed
capacity totaling 3,000 MW.
Longyuan has purchased 360 wind turbines
from Vestas so far, with a total generating
capacity of 500 MW since the two started
cooperating in 2005.
April 2011 • ScandAsia.China 7

China-Europe
Aviation Pioneer
Finnish Mikko Rautio
has experienced
historic moments
in China first hand
like few other
foreigners. The
cultural revolution,
the economic reform,
the opening-up of
to the west. But first
of all he has been
the pioneer in the
aviation business
between China and
Europe since the 70s.
By Alexandra Leyton Espinoza
Mikko Rautio’s first
impression of China
goes back to when
he was only 3 years
old. Finland had
recognized the People's Republic
of China in 1950, and just a few
years later Rauito´s parents got the
opportunity to move to China, his
father as a teacher and his mother as
a translator. That made his family one
of the few foreign residents in Beijing.
“I always knew that I was different,
at the same time I wasn’t
discriminated in any way. The rules at
school were the same for everyone,”
Mikko Rautio says.
Growing up in China he recalls
his childhood as peaceful without any
worries. But by the time he turned
13 that all changed. The Cultural
Revolution changed everything.
“We were so young and naive
and didn’t know what was going on,”
Rautio says.
In 1966 the schools closed and
Rautio like many others spent most
of their time at home.
The fact that Rautio had a better
lifestyle than the average Chinese
had not been an issue before, but
some years into the Culture Revolution
he also became an enemy.
People around him would be unwilling
to interact with him.
An incident that Rautio very
clearly remembers is how his friends
were followed on numerous occasions,
got arrested and later interrogated
just because they had been
eating lunch with him. Many of his
long time friends were afraid of
spending time with him.
“It was a very isolated time, today
I think it was the most difficult time
and worst experience in my life.
But it made me stronger and more
independent,” he says.
Military Service in Finland
In accordance with Finnish laws
Rautio had to come back to Finland
and do military service when he was
21 years old. That came as a relief.
During his eight months in the army
everyone complained how hard
everything was, even sometime too
strict.
“For me it was heaven. I wasn't
isolated anymore and in a free environment”.
The transition from Chinas col-
lective environment and the military
collective was good according to
Rautio. Army was the right place to
start to adapt to the language and
western culture.
“If I had got into the Western
community directly, I believe it would
have been more difficult. The army
gave me the time to adapt. My Finnish
was not so good so I had to start
reading books, people thought I was
Finnish-Swedish due to my accent,
but I do not speak Swedish at all,”
he says.
Working with Finnair
After military service Rautio stayed
in Finland and in the beginning of
the 70s he got the opportunity to
work for Finnair. In 1973 the Finnish
government had started to talk about
an aviaton agreement between these
two countries.
At the time, flying from New
York to Beijing was a long trip there
were no direct flights. Travelers
had to fly via the Middle East. If a
flight could be established by transit
through Helsinki it would save travelers
significant hours.
An initial agreement was signed
in 1975, but Finnair staff needed
training so Rautio, with his extensive
experience in the Chinese culture
and language was sent to provide
training in Finland.
“It was a long training period”, he
laughs.
“It took almost 13 years before
we could launch our first non-stop
flights between Helsinki and Beijing.
Then the travel time was cut to
only half, people could now fly from
Europe to Beijing in only 8 hours..
After all those years of training,
Rautio started delegating the Finnish
press, artists, government officials
and other visitors when they visited
China. Only few foreign guests visited
China at this time. Foreigner’s
brought with them a great curiosity;
chauffeurs caused traffic jams when
they saw westerners on the streets,
according to Rautio.
Even if Finnair had launched its
first flight between Europe and China
in 1988, most of its travelers were
foreign business travelers or Chinese
8 ScandAsia.China • April 2011

working for foreign companies.
“Some 95 percent of our travelers
were Westerners, the rest Chinese.
Today Chinese travelers have
grown to 35 percent in just ten years,
that’s a huge growth in the aviation
business,” Rautio says.
Requirements
Rautio recalls how the first wave of
travelers to Europe started in 2004,
when China and the EU established
an ´Approved Destination Status´
between each other. Finally, the Chinese
people could travel to Europe
if they showed their bankbook, certificate,
married certificate and proof
that they were traveling together
with at least 5 other people.
Before 1994, a traveler had to
show a passport and a visa to receive
a permit from the Bank of China to
obtain US $1000. Today the government
has gradually liberalized the
policies on traveling abroad.
Initially it was all business delegations
but gradually we are seeing
more families flying together. The
economic growth allows people to
fly more. After buying an apartment
and a car, you show your wealth by
traveling abroad.
At present, most of the Chinese
travelers have gone to the South-east
Asian countries due to government's
policy, geographic convenience, and
similar cultural background but Europe
is getting more interesting even
if their traveling customs are different
from Westerners.
According to Rautio, Chinese
traveler’s traditional trip used to
consist of flying to Europe, travel in
buses, eat Chinese food and take vast
amount of pictures. Chinese travelers
would spend more time on the
roads than actually experiencing the
countries they visit.
But that seems to be is changing.
The younger generations now typically
choose only two countries but
experience more.
In the future Rautio hopes to see
a change in the rules between China
and the EU for their traveling conditions
of Chinese tourists.
“Our Chinese travelers are growing
so rapidly, this summer Finnair
will have daily flights between Beijing
and Helsinki. The ADS rules have to
change, the EU and Chinas tourism
bureaus have to realize the importance
of these travelers and make a
more simplified visa procedure, like
Japan and South Korea have done,”
he says.
After almost 20 years as the
Chief Representative of Finnair in
China, Rautio’s next assignment will
take him to Shanghai, where he will
fill in a new position for Finnair A
testament to the vast public recognition
of his hard work in promoting
the travel industry in China are the
many trophies on display in his office.
“This process to enter the Chinese
market has taken a long while. But
the company has treated me quite
well, in five years I will be retired and
who knows what happens after that,”
Rautio says.
So what is this Beijing raised Finnish
born favorite travel destination.
“Wow, there are many, but I
like Spain and Portugal, good food,
weather and even better wine,” he
tells.
Our Chinese
travelers are
growing so rapidly,
this summer
Finnair will have
daily flights
between Beijing
and Helsinki. The
ADS rules have
to change, the
EU and Chinas
tourism bureaus
have to realize the
importance of these
travelers and make
a more simplified
visa procedure, like
Japan and South
Korea have done.
April 2011 • ScandAsia.China 9

10 ScandAsia.China • April 2011
“Hi - my name is
Lucky!” Anders
Olenius greeted me
with a hearty laugh.
Anders was declared
cured from his
Hodgkin Lymphoma
about one year ago
and there has been
no sign of a relapse.

“My Name Is Lucky”
Anders Olenius carried on with his business in the Canton province
although he was on a tough medical treatment against lymph node cancer.
By Bjarne Wildau
Anders Olenius meets
me in a typical meeting
place for expats in
the industrial town of
Shunde in the Southern
part of China. He has a cigarette
in his left hand, while he greets me
his right hand.
“Hi - my name is Lucky”, he
laughs. It’s been almost a year since
he was declared free from his lymph
cancer, Hodgkin Lymphoma, so he
has plenty to be happy about.
Anders Olenius, 45, was diagnosed
a little by coincidence.
The Chinese Immigration office
demanded a medical examination
of him, before they were ready to
extend his stay and work permit.
What followed was “a very tough
time”, the Swede admits.
Anders has his professional roots
in the wood and furniture industry.
Together with his British partner,
Michael Swift, he is running several
productions units in the Shunde
district south of Guangzhou in the
Canton province - one hour by train
from Hong Kong.
Finally declared sound and
healthy
Among other products Anders
Olenius and his partners company
Weijan Aluminum Products are producing
more than 80.000 table tops
to outdoor furniture per year. The
Swede is responsible for the table
tops while his partner take care of
other productions.
Scandinavian friends of Anders
had told me how Anders Olenius,
supported by the Filipino wife, went
through cancer treatments every
morning, and then went back to his
daily business in the afternoon with
his hair falling off and a Venflon taped
to his left upper hand. Anders himself
wants to put it behind hiom.
“It wasn’t easy,” he says.
“It was difficult for everyone. My
partner was not directly involved in
the daily business so I had to keep
going. Thanks to help from many of
our good friends it all worked out,”
he adds.
Eventually, the treatment worked.
“After months of tough treatments
I was finally declared cancer
free,” Anders says.
Container homes
Anders Olenius takes me to see the
latest development in his business
in China. Three production halls of
6.000 square meters each have been
equipped to move all the production
of Anders Olenius’ and Michael
Swift’s company Weijan Aluminum
Products together at one place - and
incorporate also a new company,
Unito Global Solutions, specialized in
development, design and production
of so called container homes. The
production was previously located
in six different places.
“There isn’t much to see now
because our first huge order went to
Brazil a couple of days ago”, the Swede
explains as we enter the first hall.
The concept with the container
homes is simple and efficient. Livable
homes are created in a normal
container.
“Living in a box. It’s a fantastic
idea. And very practical. Where
ever people need homes fast like for
instance in an emergency operations,
the problem can be solved by us”,
Anders explains.
Order from Brazil
The first order of 40 containers has
been signed. Seven of them also delivered
already. The latest request is
about designing and delivering of so
called container prison cells.
One possible market disqualified
itself before even they had opened it up.
“I went to Iraq where the US
Army and the Iraq authorities were
very interested in our container
homes. But then two roadside
bombs exploded just in front and
just behind our cars. That was the
end of that project,” the former
cancer patient says as a matter of
fact. Anders had not endured the
tough cancer treatment - and won
the battle against the disease - just
to be blown up by bombs in Iraq.
“I will never go back to Iraq. Not
even if they paid me thousands of
dollars to go there.”
Anders and his partner predict
that they will need around 400
people to succeed in the container
business.
“It can be very difficult to find
so many people. You don’t believe
it. China has a population of at least
1.3 billion people. But we cannot find
the workers we need. We already
pay rewards to people who help us
find workers. We pay 500 Renmimbi
if a worker stays more than three
months”.
Another way out of the problem
with shortage of workers is to turn
to start automate the production like
the Scandinavian countries has done
for decades.
Working on a Sunday
Eventually, also Anders and Michael’s
outdoor furniture business will be
moved here.
“The outdoor furniture’s is a
seasonal thing. We are producing
like mad for more than five months
and then its scaling down waiting for
the next season,” he explains.
The Australian market with the
opposite climate of Europe and
North America helps level out the
demand but the main production is
still concentrated in a few months
every year.
Anders’ mobile phone is ringing.
It’s his secretary, Grace, who works
even though it’s a Sunday.
“She is fantastic,” Anders say
after he hangs up.
She was about to leave to take
the bus home, but just needed to
discuss a few things with him. Anders
is clearly impressed.
“If they were all like Grace we
would never have a problem,” he
laughs.
Anders Olenius and Michael
Swift have been partners for
more than 14 years.
April 2011 • ScandAsia.China 11

Nordic Centre’s Finnis
As the first Finn ever
Teemu Naarajärvi
started in January as
the new Programme
Manager on the
Nordic Centre at
Fudan University in
Shanghai.
By Martin Kristensen
Teemu Naarajärvi enters
the big room under the
roof of the new three
story big Nordic Centre
building on the Fudan
Univesity campus area. The midday
sun is battling the Shanghai smock -
today it seems to be winning - and is
streaming in through the big dormer
window. The light falls on a thick
carpet in grey patterns that fills the
big empty floor.
“And this is a meeting room,”
Teemu Naarajärvi says. “It’s not
finished obviously. The carpet is
Danish actually. It’s designed by Matzform.”
Teemu Naarajärvi is the new
Programme Manager of the Nordic
Centre at Fudan. The first Finn in that
seat since the centre was established
in November 1995.
“I don’t think Finland has been
neglected in this matter,” he says.
“There haven’t been that many
Programme Managers and we still
haven’t had an Icelandic one.” He
laughs and assures that this does not
mean he will ‘do it the Finnish way’.
He has to have the whole Nordic
picture in mind.
His two year term just started
this January, so the obvious question
is to ask, how he is coping with the
Chinese culture shock. The question
makes him laugh out loud.
“You know I’m a sinologist by
background, so the culture shock is
always bigger, when I return home
to Finland.” He explains that he has
been to China on and off the last
ten years doing research, studying
and working, and his PhD, which
is now put on hold because of the
new job, is in Chinese foreign policy
decision making - so nope - China is
not foreign to the Finn from Jämsä.
Better opportunities
Teemu Naarajärvi opens the doors
to another room. It is a lecture room
with rows of burned-red colored
seats and space enough to hold 80
students.
“One thing we have gained in
getting this new building is that now
we have our own teaching or lecture
rooms. Now we nearly have everything
we need for making events
inside this building. Beforehand we
had to go out and book classrooms
from around the campus.”
Teemu Naarajärvi tells that one
of the Nordic Centres foremost activities
and the most visible are to arrange
and house the annual summer
courses. Here 70-80 students from
the centres 26 Nordic member universities
come to Shanghai on a three
weeks ‘An introduction to modern
China’ course. And in August, they
arrange a smaller weeklong ‘Doing
business in China’ course.
Beside those two courses the
centres activities varies from research
exchanges between the Nordic universities
and Fudan, housing different
conferences and arranging different
courses. Both Nordic courses for
Chinese students and scholars,
for example language courses, and
courses for the Nordic member
universities according to their needs.
Furthermore the centre acts as a link
between the universities and the Nordic
business communities and innovations
offices in the Shanghai region.
On his tour around the premises
Teemu Naarajärvi enters another
brightly sunlit room. A group of Danish
KiBiSi designed EXPO-Chairs is standing
in rows for lectures and at the other
end of the room a couple of tables
and chairs is placed for working.
“We are not quite finish with this
room,” he says. “It’s supposed to be a
kind of student lounge with sofas and
possibility to organise movie events.”
The new building was finished
in December last year, and Teemu
Naarajärvi tells that it has only been
possible with the help of many different
sponsors such as the Nordic
consulates or countries, foundations
like the Sanomat Foundation in Finland,
but also private enterprises like
Jotun Coatings from Norway.
He further explains that the new
building is a great example that the
Nordic Centre isn’t drowning on the
big Fudan Campus.
“We are very active here and
there’s lots of corporation between
Fudan and our Nordic member universities.
I actually see us quite visible
here on the campus in this brand new
building, which is just opposite of the
chancellor’s office.”
The vision for the centre
After a visit to the staff offices and
a humble library the tour ends in
front of the big joint Nordic picture
collage in the entrance hall. Here
Teemu Naarajärvi gives his vision for
the future of Nordic Centre with the
Finn behind the wheel.
“I hope we can strengthen the
research aspect of the Nordic Centre
by building more activities and creating
more research contacts between
Nordic and Chinese universities. And
maybe in the future try to enlarge our
geographical scope outside Shanghai.
It would be nice to have the muscles
to deal with more universities. Many
of our member universities have
interests outside of Shanghai and
then it would be easier for us to help
them. I would like to see that.”
The Nordic Centre in Shanghai, Fudan University is:
• A platform for initiating and developing research and educational activities,
conferences and workshops of mutual interest to Nordic and Chinese scholars.
• A teaching institution for Chinese students and scholars pursuing study of
the Nordic countries, and for Nordic students and scholars pursuing study
of China.
• An organiser of programmes and courses for Nordic business communities
in Shanghai.
The Nordic Centre consists of Fudan University, People's Republic of China,
26 member universities from the five Nordic countries (Denmark, Finland,
Norway, Sweden and Iceland) as full members, and NIAS (the Nordic Institute
of Asian Studies) as an associate member.
www.nordiccentre.org
12 ScandAsia.China • April 2011

h Programme Manager
April 2011 • ScandAsia.China 13

Best Panel Beater
Joakim Görsberg grew up in his grandfathers
garage as the third generation of panel
beaters. In 2009, he decided to move to
Beijing to work for Car-O-Liner which offers
all the heavy equipment needed to repair
crashed cars.
By Alexandra Leyton Espinoza
When Joakim
Görsberg from
Sweden was
offered a job
as a trainer for
panel beaters for Car-O-Liner in China,
his first reaction was “No way!”
“I had been to the south of China
once before and didn't like it at all,”
he says.
But eventually he took the job
with the company that provides collision
repair systems for cars.
“A former school teacher had
a great influence in my decision. He
told me I had nothing to lose, that I
should try it out,” he explains.
Train the trainers
So in 2009, and at 22 years of age,
Joakim decided to move to Beijing.
The Swedish company, Car-O-Liner
supplies all the heavy equipment
needed to repair crashed cars. They
also offer their customers on site
training at their training centers in
Beijing, Shanghai and Guangzhou for
Volvo, Nissan and BMW.
Joakim’s first task was to train
the trainers. The trainers, mostly
designers and engineers had a good
theoretical knowledge, but no experience
in body repairing.
In the beginning I was the practical
trainer, and trained the trainers
in English, they later trained their
panel beaters in Chinese. The trainers
learned a lot, some had never hold
a welding machine before, he said.
Despite his young age, Joakim is
counted as one of the best qualified
panel beater in his age group in Sweden.
He was raised in his grandfathers
garage and is the third generation of
panel beaters.
In 2006 he won the Youth Skills
Sweden cup, a competition for vocational
education and training and
made the best placement for Sweden
ever in the World skills competition
in Japan the following year. Car-O-
Liner had their eyes on him and
sponsored him in the competition.
They called me 8 months after
and asked if I was interested in moving
to China and to work for them.
14 ScandAsia.China • April 2011

in China
They needed someone who was
good at panel beating, he said.
Not cars enough
Joakim Görsberg has no problem
accepting the fact that the Chinese
are bad panel beaters. It is not their
fault. It takes generations to pass the
knowledge of good body work and
China has only had enough cars to
build up the competence for some
20 year.
“If you take a student and teach
him theory for two years and his
teacher was a shoemaker 20 years
ago, of course he will not be able
to teach him to be a good panel
beater,” Joakim says.
“Learning skills take time. But I
must say I am impressed how fast
learners they are,” he adds.
Learned new skills
Joakim Görsberg settled on a oneyear
contract that gave him his own
apartment in Beijing, a competitive
salary but most importantly a big
chance to develop skills he didn't
think he had.
“I have learned how to take
initiatives, be more social, give directions
and be better at managing the
computer system that’s an important
part of our job,” he says.
But even if he enjoyed his new
job, he still found his new life in China
so different in the beginning, moving
from a small city in Sweden to a 20
million metropolis. The new impressions
were overwhelming. Not to
mention the language barrier.
“The first three months were
hard. I didn’t have so many friends
and couldn’t speak any Chinese.
I found the traffic too much, the
people and culture so different,” he
says.
A membership at the Swedish
Young Professionals, a sub-group to
the Swedish Chamber of Commerce,
introduced him to new people and
soon after he started feeling more
settled in his new home.
Rich social life
“Today, I have a social life that is so
much richer than in Sweden. I can
afford to go out, have fun with my
friends and still save some money.
In Sweden you have a 8-5 job and
on weekends you go out for a beer,
thats all. And by the end of the
month there is nothing left,” he said.
So when he was offered to
renew his contract he said yes. This
time with more responsibilities. He
writes reports, assist sellers with suggestions
on products that customers
might need and still trains trainers to
understand the skills to repair cars.
“A large part of my job is to
increase the quality of the workmanship.
If you repair a car the wrong
way, it can be a matter of life and
death.”
Volvo is the steel
“Everyone here knows that Volvo is
one of the safest cars in the world.
Very few know why. I tell them its
because of its steel quality when
they produce the car. But if you don’t
repair it according to their OEMstandards,
then the brand name
doesn’t mean anything,” he says.
According to Görsberg the
attitude is changing and people
understand the importance of good
body repair, the big difference that
might risk the guarantee of a car being
well repaired in China is the rules
from the insurance companies, that
don’t understand the importance of
following the instruction manuals.
“To repair a car with a good
repair standard costs and takes time,
if the insurance company says no to a
high cost, a workshop can decide to
take less but rush through the work
and the car will not have the same
quality after the repair.”
“In Sweden its different, the insurance
companies pay the price. They
have an understanding for how
important it is to get it right,” he
explains.
1200 new cars daily
With an estimated 1200 new cars
hitting the streets of Beijing every
day, Görsberg has more than enough
to do. He is now the cashier at the
Swedish Young Professionals and
the After Sales Service & Support
Manager and just moved to a new flat
closer to Beijing's pulsating nightlife.
“I love my job and I am so glad
that I made the decision to stay. I
don’t have a plan for the future, I
live for today who knows what will
happens next,” he says.
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April 2011 • ScandAsia.China 15

The Peak of Good Health
Most people are
enjoying their
retirement by the
age of 72, but not
Bent Henriksen.
He’s ‘summit’ special.
The company director, of
Mitford, Northumberland,
recently returned
from a grueling trek to
Everest’s Base Camp
with his two sons, proving that age
is no barrier to reaching the top!
Bent, who is originally from
Denmark, has lived in the North
East for more than 30 years, and
puts his extraordinary good health
down to the vitamins and supplements
he takes everyday.
He says “I’m s firm believer in
the importance nutrition for good
health and I’ve been taking dietary
supplements for the last 25
years. They keep me fit, active, and
healthy, and I wouldn’t go a day
without them.
“For a physically demanding trip
like Everest, I made sure I took plenty
of Coenzyme Q10, a vitamin-like
substance, which provides a natural
energy boost.”
Bent set off Newcastle International
Airport with his two sons,
Rasmus, 35, and Troels, 46, on Friday
October 1 before joining up
with his friend Alan Nathan’s family
and their guides Noel Hanna and
Pasang in Kathmandu.
Bent says “This was a private
trek made up of two families, the
Henriksens, myself and my two
sons, and the Nathans, my friend
Alan and his sons Jeff, Rob, and
Sean.
“Our expedition was led by the
brilliant Noel Hanna, an endurance
athlete and adventure sports trainer
from C 2 C Sports Ltd in Northern
Ireland, who was a superb guide on
the mountain. I’d also like to thank
Jane Walker of Northmbria Mountain
Sports in Morpeth for helping
with the equipment.”
After Kathmandu, the group
flew through the mountains on a
14-seater plane to Lukla (which
reportedly boasts the 2nd most
dangerous airport in the world) before
a 4-hour walk to Phakding.
The next day, the group managed
a 8-hour trek to Namche
before acclimatisation training by
climbing above the airport at Svangboche
and onto Khumjung. It was
here they got their first glimpse of
Ama Dablam, Lhotse, and Everest
itself at 8,850 metres. From Namche
Bazhar it was off to Tengboche, Pherich,
Gorak Shep, Lobuche, and
Kala Patthar, before they made the
final ascent to Base Camp on Day
Seven of their trek on October 9.
Bent says “We set off a 6pm on
empty stomachs to get up to Base
Camp and back before breakfast.
According to the map it looks like a
fairly straightforward gradual climb,
but it is actually a very hard slog.
“It’s also very cold, but the views
are amazing as the scenery suddenly
transforms into a ‘moonscape’ when
you get down onto the Khumba glacier.
Another two and a half hours
later, we got to Base Camp. It was
great to have been there and the
views of Everest (Hilary Step and
South Summit) were spectacular.”
The group then began the long
trek back the way they had came
arriving back at Lukla on October
13 before flying to Kathmandu to
recover their strength by sleeping in
a comfortable bed (for the first time
in nearly two weeks) and eating a
few hearty meals.
Bent’s son Troels has written
a diary of the trek for his family to
keep, which reveals regular poker
games, beer, red wine, yak steaks,
and sweet black tea also kept spirits
up during the trek to Base Camp.
Troels says “My father showed
amazing stamina throughout and
kept up with us right to the end. I
was very proud of the old man.”
Bent may be 72, but it is difficult
to call him ‘old’ after completing
such an impressive achievement.
Noel, who acted as guide for the
group, paid tribute to Bent.
Noel says “Bent did brilliantly. It
was a long, hard slog for everyone,
but the trek went very well and I
must say Bent’s good health and fitness
is a testament to the vitamins
and supplements he takes. I take
Bio-Quinone Q10 myself so I know
how much of an energy boost it can
give you.”
And if anyone knows the importance
of dietary supplements for
good health, it’s Bent. For the last 25
years, he has been Managing Director
of Pharma Nord UK, a distributor
of pharmaceutical grade vitamins
and supplements based in Morpeth.
Bent is now back at work and is
very proud to have completed the
trek with his sons.
“It just goes to show what you
can do, regardless of age, if you look
after your health,” he says.
For more information about
Pharma Nord and it’s range of
vitamins and supplements call
Pharma Nord SEA,
Thailand office: +66 2361 4091
or go to
http://www.pharmanordsea.co.th
16 ScandAsia.China • April 2011

The Colors Of Life
Phangan Bayshore Resort and Spa Haad Rin Beach
Phangan Bayshore Resort and Spa is directly on Haad Rin Nok,
at the heart of the action most suitable for the Full Moon Party
and to enjoy the exotic nightlife available at Haad Rin.
141 Moo 6, Haad Rin, Bantai, Koh Phangan , Suratthani Thailand Tel: 66 77 375224, 375227 Fax : 66 77 375226
Email : info@phanganbayshore.com

Medium
Evil
Pork
Liver
Pâté
The pork liver pâté
is a tasty mix of
ground liver and
fat minced into a
spreadable paste
which is later added
with a choice of
vegetables, herbs,
spices, or wine.
Are you done?
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solution by fax to +66 2 943 7169 or scan and email to puzzles@
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Deadline for submitting your solution is 15 April 2011
Inexpensive and simple to make, this
dish serves as a great starter or light
meal and is healthy choice of light
eating.
Although usually eaten with Danish
rye bread, the pâté can also be spread
on any cracker of you choice. Tweaking
the recipe to fit personal taste can make
it better and especially more personal
when served.
This amazing dish does great at parties
and gatherings.
Ingredients
500 gr. pork liver (pork liver is great)
300 gr. pork fat
1 medium onion
3 anchovies (can be left out)
1/4 cup flour
1/4 cup light cream
2 eggs, lightly beaten
2 teaspoons salt
1 teaspoon pepper
1/4 teaspoon allspice
Directions
• Put the liver, anchovies, fat & onion
through a meat chopper at least 3 times
or use a food processor.
• The mixture should be quite fine in
the texture. Mix in the flour, cream,
eggs, salt, pepper and all spice.
• Spoon the mixture into a buttered
loaf pan.
• Put it in a pan of water and bake in a
350F oven for an hour.
• If the pate is browning too quickly
place a piece of foil loosely over it.
This dish is usually served with fried
mushrooms, bacon bits, and cucumber
pickles on Danish rye bread.
18 ScandAsia.China • April 2011

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