Sie wollen auch ein ePaper? Erhöhen Sie die Reichweite Ihrer Titel.
YUMPU macht aus Druck-PDFs automatisch weboptimierte ePaper, die Google liebt.
PLOUGHING A FURROW FOR THE MODEL MARKET -<br />
Teil 2<br />
<strong>Schuco</strong> shows its size<br />
The following ideas were systematically<br />
developed in 2004. Collectors<br />
were pleased to see new add-on parts<br />
for existing models, diorama models<br />
and new agricultural machinery, such as<br />
a disc harrow and another sickle bar.<br />
The highlight of the year can be seen as<br />
the beginning of working with a scale of<br />
1:18. And naturally, the rst model that<br />
was selected in this category was the<br />
Porsche tractor. And quality was, in turn,<br />
placed at the top of the list and the result<br />
was a wonderful model which clearly re-<br />
ects the company’s whole ideology.<br />
And in the meantime, <strong>Schuco</strong> has succeeded<br />
in satisfying customers’ requests.<br />
The number of new releases was made<br />
clear. The intention was to encourage<br />
new fans of these collectors’ models<br />
to acquire new releases and not to put<br />
them o as a result of too great a choice<br />
which they could not a ord.<br />
Last year, in 2005, <strong>Schuco</strong> then put its<br />
foot on the gas in a big way (or should<br />
we say “on the diesel”?) The legendary<br />
Lanz Eilbulldog was launched on a scale<br />
of 1:18. Not actually an agricultural tractor,<br />
it has now risen to become the collectors’<br />
favourite as a result of the models<br />
on a scale of 1:43. In addition, it was<br />
produced at a level of quality which was<br />
to die for. A second tractor, the Fendt<br />
Farmer II, had chugged its way into the<br />
hearts of collectors as a 1:43 model – as<br />
a logical consequence the model was<br />
produced on a scale of 1:18.<br />
It goes without saying that there were<br />
also new releases on a smaller scale,<br />
such as the Güldner, the Fahr D 177 and<br />
the Massey-Fergusson, and even the little<br />
European cult tractor, the Fergusson TE<br />
20. With all its new releases, <strong>Schuco</strong> has<br />
remained loyal to its principle of improving<br />
the detail with ever better quality. A<br />
highpoint of this development must surely<br />
be the Claas combine-harvester. Who<br />
would have thought two years ago that<br />
we would seriously consider including<br />
such a model? Increasingly, gures which<br />
are more appropriately designed are playing<br />
a crucial part in the model scenes. It is<br />
Miniature historic tractors<br />
from Rolf Stratemeyer<br />
not just the model but also the diorama<br />
which collectors nd so charming.<br />
<strong>Schuco</strong>’s decision in 2006 to plough the<br />
furrow it once had ploughed before was<br />
less surprising. The small Fergusson TE<br />
20 is stunning, produced in a large scale<br />
with a host of unbelievably ne details<br />
and well-known models in their own<br />
scenes are produced with ever-greater<br />
precision. You can’t help wondering<br />
when the rst potato-planting machine<br />
with real small potatoes will be included<br />
in <strong>Schuco</strong>’s catalogue.<br />
In conclusion, it is clear that <strong>Schuco</strong> has<br />
developed its own new market with<br />
high levels of brainpower, taste and by<br />
making astute decisions. A whole raft<br />
of collectors has fallen under the spell<br />
of this new area with its interesting<br />
2005<br />
02866 Lanz Eilbulldog mit Anhänger „Holztransport“ (1:43)<br />
2006<br />
02987 Claas Hercules Mähdrescher (1:43)<br />
models, produced<br />
with the highest<br />
degree of precision.<br />
The name of<br />
<strong>Schuco</strong> is closely<br />
linked with this<br />
area for collectors.<br />
The speed<br />
with which this<br />
development has<br />
swept through<br />
the market has<br />
nothing to do<br />
with the tranquil<br />
Rolf Stratemeyer<br />
(www.auto-modell-report.de)<br />
world of agricultural machinery where<br />
top speeds of 20 km/h are considered<br />
to be hair-raising. So a more tting<br />
comparison would be a di erent farming<br />
image: <strong>Schuco</strong> has sown its seed in<br />
the model market and is reaping the<br />
bene ts.<br />
2006<br />
Rolf Stratemeyer, Automodellsammler seit 1958,<br />
befasst sich seit seiner Jugend mit allen Arten<br />
von Modellautos. Seit 1981 war er Redakteur<br />
der Zeitschrift Modell Fan und berichtete dort in<br />
der sogenannten Sammlervitrine bis zu deren<br />
Einstellung im Juni diesen Jahres über den<br />
Bereich DieCast Modelle. Anfang dieses Jahres<br />
rief er mit der Homepage www.auto-modellreport.de<br />
eine neue Online-Datenbank für<br />
Automodellsammler ins Leben.<br />
Rolf Stratemeyer, who has been collecting<br />
model cars since 1958, has been involved with<br />
all sorts of model cars since his youth. He has<br />
been the editor of the Modell Fan magazine<br />
since 1981, and wrote articles about die-cast<br />
models in the so-called showcase until it was<br />
discontinued this June. At the beginning of this<br />
year, he created a new web site www.automodell-report.de<br />
which includes a new on-line<br />
database for model car collectors.<br />
02894 Hanomag ST 100 mit R 40 (1:43)<br />
2006<br />
03285 Schlüter DS 15 (1:43)<br />
COLUMN<br />
7
Change language