Publikationsverzeichnis 2005 - Alexandria - Universität St.Gallen

(FBM)
Mark Heitmann
School
Forschungsgebiet
SoM - School of Management
Consumer Research, Behavioral Decision Theory,
Social Buying Behavior, Path Modelling
Artikel (wissenschaftliche Zeitschrift)
Herrmann, Andreas ; Heitmann, Mark: Den Kaufrausch nutzen. In: Harvard Business Manager
(2005), S. 16-17.
Herrmann, Andreas ; Algesheimer, René ; Heitmann, Mark: Brand Community Management -
Ansatz für eine netzwerkorientierte Perspektive im Marketing. In: Thexis (2005), S. 6-10.
Konferenzpapier
Herrmann, Andreas ; Befurt, Rene ; Heitmann, Mark ; Kaiser, Christian: Everything for the Brand?
Conflicts between Brand Conformity and Independent Product Lines. 2005. - Proceedings of
the Conference of the European Marketing Association, S. CDrom.
Herrmann, Andreas ; Heitmann, Mark ; Levav, J. ; Iyengar, S.: The Effect of Variety on sequential
Choice. 2005. - Conference of the Institute on Emotions and Decision Making, S. CDrom.
Herrmann, Andreas ; Heitmann, Mark ; Levav, J. ; Iyengar, S.: The Effect of Attribute Order and
Variety on Choice Demotivation: A Field Experiment on German Car Buyers. 2005. - Annual
Conference of the Society for Judgment and Decision Making, S. CDrom.
Herrmann, Andreas ; Heitmann, Mark ; Prykop, Catja: Communities of Interest and Perceived
Brand Value - a latent Variable structural Equation Model. 2005. - Proceedings of the
Conference of the European Marketing Association, S. CDrom.
Herrmann, Andreas ; Heitmann, Mark ; Prykop, Catja: The Impact of Social-Identification on
Perceived Brand Value. Results of a Causal-Analytic Study. In: Proceedings of the
Conference of the American Marketing Association, 2005. - American Marketing Association. -
Tampa.
Herrmann, Andreas ; Heitmann, Mark ; Prykop, Catja: Community of Interest and Perceived Brand
Value. A Latent Variable Structural Equation Model. In: Proceedings of the Conference of the
European Marketing Academy, 2005. - Conference of the European Marketing Academy. -
Mailand.
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