Quo vadis, traffic?

Fotos: Martin Heying, KRONE
Wir werden unsere Erfolge festigen können, wenn wir
mit hochtechnischen Produkten genau den Bedarf des
Marktes berücksichtigen. Dabei wissen wir, dass weder
die Globalisierung aufzuhalten ist noch ein unternehmerischer
Alleingang Chancen hat. Deshalb plädieren
wir unter anderem für liberalisierte und harmonisierte
europäische Regelungen und setzen uns für einen intensiven
Kundendialog ein. Denn Kunden können nur dann
zufrieden sein, wenn sie als partnerschaftliche Mitglieder
einer erfolgreichen Organisation behandelt werden.
Genau so wie in der „Großfamilie“ von KRONE.
VIELEN DANK FÜR DAS GESPRÄCH!
// WHAT HAS HAPPENED BETWEEN THE IAA
YEARS 2004 AND 2006?
Let me say it now: We are
happy and proud to have
initiated the overdue
discussion about
the dimensions of
means of
transport on
German roads.
Even today, former
doubters are prepared
to have a different look
on the development and to
continue the discussion on a
new level in terms of quality.
This will also take place in Hanover – under the
umbrella of VDA and with the participation of our
competitors.
WHAT IS THE SIGNIFICANCE OF IAA
NUTZFAHRZEUGE FOR KRONE?
For us, this event is the fair par excellence. Every two
years, the IAA is the climax of a development stage,
where the national and international potential of the
business is demonstrated. But the fair not only is a
presentation platform for new products, but also a
panel for creative dialogues between manufacturers
and customers. In 2004, the high number of visitors
and the presence of the media at our
stand certainly were an indication
that KRONE is appreciated
on the market.
Mit der Dolly-Achse wird der Sattelauflieger angekoppelt.
The semitrailer is coupled by means of the dolly axle.
WHAT CHARACTERISES THE
DEVELOPMENT AT KRONE
BETWEEN THE IAA FAIRS?
We have run through a period
of rapid progress. Six years ago,
we produced 30 vehicles per
day; today, 120 units per day
leave the plant, and soon it will
be 140 vehicles per day. We
want to become the No. 1, and
the IAA is our promoter on this
way. Quality and productivity
increases with reduced prices,
flexible customer orientation
and an enlarged sales network
are among the important
results of our strategic decisions.
The “TrailerForum” is also
a new development of this
period.
TITELTHEMA | FEATURE TOPIC
Dr. Jürgen Föhrenbach
WHICH CURRENT STRATEGIES ARE THERE
TO ENSURE THAT YOUR COMPANY HAS THE
BEST POSSIBLE POSITION FOR THE YEARS
TO COME?
We will be able to stabilise our successes if we
precisely consider the requirements of the market
with our sophisticated products. We know, however,
that neither globalisation can be stopped nor entrepreneurial
solos will be successful. Thus, among other
things, we plead for liberalised and harmonised
European regulations and speak up for an intensive
dialogue with our customers. For customers can only
be satisfied if they are treated as partners of a
successful organisation. Just as it is the case in the
KRONE “extended family”.
THANK YOU VERY MUCH FOR THE INTERVIEW!
trailerforum 3/2006 7