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märklinMODERNE – Vom Bau zum Bausatz und zurück

ISBN 978-3-86859-518-5 https://www.jovis.de/de/buecher/vorschau/product/maerklinmoderne.html

Beiträge

Beiträge und Gespräche KARIN BERKEMANN WERBEBILDER FÜR MODELLBAUER ADVERTISING IMAGES FOR MODEL BUILDERS Hektisch heute? Da hätten Sie erst einmal das Jahr 1961 erleben sollen! Gegen die „Hast“ jener Tage bewarben die süddeutschen Modellbau-Fabrikanten Hermann und Edwin Faller damals ihre Miniaturhäuser als „heilsames“ Hobby. Der anspruchsvolle Kunde sollte sich beim lärmund mühelosen Basteln entspannen. Die anspruchsvolle Kundin hingegen trat in den bunter werdenden Faller-Katalogen nur äußerst selten in Erscheinung. Und weil ja bekannt- If you think life is hectic today, you should have seen 1961! Southern German model producers Hermann and Edwin Faller marketed their miniature buildings as a “salutary” hobby to counter the “haste” characteristic of the time. Demanding (male) consumers should be able to relax through noiseless and effortless handicrafts. The demanding female consumer, on the other hand, only appeared extremely infrequently in the ever-more-colorful Faller catalich nichts politischer ist als das angestrengt Unpolitische, schwang in den Werbe bildern jener Jahre immer auch ein Stück Familien- und Weltbild mit: Während da draußen eine Mauer, zwei Blöcke und diverse interstellare Wettrennen hochgezogen wurden, war die Moderne auf der bundesdeutschen Modellbahnplatte eine betont harmonische. logs. And because it is well-known that nothing is more political than attempted a-politicalness, the advertising images of that era also always reflected the dominant family and world view. While in the real world the Berlin Wall was being erected, two blocs were being formed, and a variety of interstellar races were underway, modernism on the West German model railway board was emphatically harmonious. 26

ARTICLES AND INTERVIEWS Das Modell der Falzarego-Kapelle liegt im Faller-Katalog 1961 in gut manikürten Händen A model of the Falzarego chapel in the Faller catalog from 1961 is presented by well-manicured hands THE WORLD BECOMES COLORFUL The miniature train stations and buildings of the first years after the Second World War were made of sheet metal, wood, and cardboard and were black and white, at least in the catalogs of companies such as Faller, Kibri, and Vollmer. In the early, still modest brochures, only the title pages had single-color backgrounds or contained text which was highlighted with color. Black and white photographs, which were very similar to graphics when printed, were supplemented by various types of explanatory text. People did not play a significant role in the images. In a rare instance from 1956, Kibri elevated a boy, who beamingly completes a train station assembly kit, to a cipher. The stylistic devices of the train station and the graphic itself refer more to the first half of the 20th century than the second. 27