Noire Magazine

EDITORIAL
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Abigail Anderson
PHOTO
Charles Cameron
Fashion trends and forecasting, consumer is king.
What does a consumer really want? Understanding
the consumer is a vital part of the fashion world,
without them products cannot be sold. First, it is important
to note the difference between a consumer’s
needs and a consumer’s wants. A need of a consumer
is a desire to obtain a product or service, that is either for an
emotional or functional reason. A ‘want’ differs from a consumer’s
‘need’ by the consumer’s desire to have a product
or service that is not necessary, the consumer just wishes
they had it.[41] The success of a fashion company and the
prediction of future trends is dependent on addressing its
consumers’ needs.
Consumers all have different needs and demands that have
to be suited. A person’s needs change frequently, which is
why fashion trends even exist. An important factor to take
into consideration when thinking of consumers’ needs is the
key demographics of the customer. Gender, age, income,
and even profession can help a company better understand
the needs of their customers. For example, a woman who
is pregnant could be looking for diapers, baby strollers, and
maternity clothes. Her needs would differ greatly from a
woman with children that just went off to college or a teen
entering high school.
Often consumers need to be told what they want. Fashion
companies have to do their research to ensure they know
its customers’ needs before developing solutions. Steve Jobs
said, “You’ve got to Consumers all have different needs and
demands that have to be suited. A person’s needs change
frequently, which is why fashion trends even exist. An important
factor to take into consideration when thinking of
consumers’ needs is the key demographics of the customer.
Gender, age, income, and even profession can help a company
better understand the needs of their customers. For
example, a woman who is pregnant could be looking for diapers,
baby strollers, and maternity clothes. Her needs would
differ greatly from a woman with children that just went off
to college or a teen entering high school.
Often consumers need to be told what they want. Fashion
companies have to do their research to ensure they know
its customers’ needs Consumers all have different needs and
demands that have to be suited. A person’s needs change
frequently, which is why fashion trends even exist. An important
factor to take into consideration when thinking of
consumers’ needs is the key demographics of the customer.
Gender, age, income, and even profession can help a company
better understand the needs of their customers. For
example, a woman who is pregnant could be looking for diapers,
baby strollers, and maternity clothes. Her needs would
differ greatly from a woman with children that just went off
to college or a teen entering high school.
Often consumers need to be told what they want. Fashion
companies have to do their research to ensure they know its
customers’ needs before developing solutions.
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