Genelec Premium Presentation - Volume 4 (2025)

VOLUME 4

2

Introduction

Dear Reader,

Welcome to the fourth volume of our Premium Presentation book, which

celebrates some of the finest Genelec Installed Sound projects from around

the world. Once again we are thrilled to be a part of such prestigious

installations, where sound quality, design, sustainability and seamless

integration matter—and we are extremely proud of our integrator partners and

the exceptional work they do in creating excellent customer experiences.

Since we produced the last volume of this book back in 2023, we have

responded to the continued growth in networked AV by expanding our range of

Smart IP PoE loudspeakers to include ceiling, pendant and subwoofer models.

Simultaneously, we have established partnerships with a growing number of

control and automation providers, reinforcing Smart IP’s unique position as a

scalable, flexible, full-range networked loudspeaker solution of the highest quality.

Whether you choose to build your systems around Smart IP technology, or

our more traditional 4000 series analogue loudspeakers, we hope that you

experience the same joy and inspiration from reading this book as we do.

Best wishes,

Siamäk Naghian

Managing Director

3

Contents

6

Genelec

Our Mission, Technology,

Design, Sustainability

60

Jacy’z Hotel & Resort

Gothenburg, Sweden

14

Marvel: Earth’s

Mightiest Exhibition

Wellington, New Zealand

70

Grand Joanne Hotel

Copenhagen, Denmark

22

Sámi Museum and

Nature Centre – Siida

Inari, Finland

78

HimmerLand Resort

Farsø, Denmark

30

India in Fashion Exhibition

Mumbai, India

86

UNITY

Aarhus, Denmark

Helsinki & Tampere, Finland

38

Cold War Museum REGAN Vest

Skørping, Denmark

96

Ubisoft Swedish Subsidiary

Stockholm, Sweden

44

Panorama Landscape Hotel

Nilsiä, Finland

104

Berghs School

of Communication

Stockholm, Sweden

52

Immerso Hotel

Ericeira, Portugal

112

MAAP Cycling Apparel Store

Berlin, Germany

4

Jesamondo Salon & Spa

120 160

Natick, United States

DAF Technology Lab,

Tilburg University

Tilburg, Netherlands

FUEGUIA 1833

126 Azabudai Gallery

168

Tokyo, Japan

Lilla Akademien, Queen Silvia

Concert Hall

Stockholm, Sweden

132

Villa Heftye Bistro

Oslo, Norway

176

Cinema Kino Konepaja

Helsinki, Finland

140

Chin Chin Wine Bar

Tallinn, Estonia

184

Home Cinema Brunnock

Sandton, South Africa

146

La Cosso Café & Restaurant

Otsu, Japan

190

Product Information

Lord’s Cricket Ground

152

Members Club

London, UK

5

6 Genelec

Genelec

Our Mission

Our premium loudspeakers are designed

to produce the highest quality sound

and are manufactured according to

our sustainable philosophy.

Founded in 1978, Genelec’s mission is to help you fulfil your dreams by

offering you the most truthful sound reproduction systems available.

As the world’s leading professional loudspeaker brand, all Genelec

designs remain true to our original philosophy, offering clear, intelligible audio

quality, total reliability, and the ability to adapt to any acoustic environment.

Designed and manufactured to the highest environmental standards in

Iisalmi, Finland, our solutions will provide you with decades of consistently

high performance—even in the most demanding environments.

For over forty years now, we have led the technological development of

active loudspeaker systems by understanding your needs in order to design

the best solutions. This requires continuous research and innovation,

and a deep commitment to science and design principles. Our success

is built on a deep knowledge of both market and human behaviour,

which leads to the creation of new value for all of our customers.

Genelec

7

Jussi Väisänen, Genelec R&D Acoustic Manager

8 Genelec

Technology

An outstanding space deserves

premium quality audio.

With many years of experience in designing loudspeakers

with unrivalled sonic accuracy and reliability, we offer

compact, aesthetically beautiful loudspeaker models for a

wide range of commercial and professional installations. Manufactured

and individually calibrated at our factory, our installation loudspeakers

produce consistently clear, flawless sound, irrespective of playback

level. To allow optimisation on-site to suit all types of interiors and even

acoustically challenging spaces, we provide a range of tools from rear

panel room EQ switches through to powerful management software.

Our range of loudspeaker solutions includes the Smart IP

series—which offers single cable networked convenience and

supreme software control—and the much-loved 4000 series with

its familiar analogue connectivity, all complemented by a wide

range of mounting accessories to support your installation.

The active design of our loudspeakers also removes the need for

bulky racks of external amplifiers and their associated cabling. As

such, the installation of Genelec systems couldn’t be simpler—with

each one representing a secure and long-lasting investment.

Genelec

9

Design

Whatever your application, you’ll find

there’s a Genelec loudspeaker model that

is perfectly suited to your needs.

All our designs deliver improved sonic performance, a distinct

aesthetic identity, and a long lifecycle with low environmental impact.

Over the decades, the Genelec R&D team’s dedication to design has

led to the introduction of numerous key technologies—each one setting a

global benchmark for the way modern active loudspeaker systems perform.

From the outset, we have recognised the value of high-quality design.

Internationally renowned Finnish industrial designer Harri Koskinen has

collaborated with us for many years, bringing a unique aesthetic voice to our

loudspeakers. Harri’s subtle and minimalistic design has a timeless quality

that also blends beautifully with many different types of interiors—making it

perfect for installation projects. Harri’s design expertise is an essential part

of Genelec’s identity, and his vision has brought so much to our company.

10 Genelec

Genelec

11

12 Genelec

Sustainability

For over 45 years, sustainable

development has been embedded

in our thinking.

We are so much more than just a technology manufacturer. While

we always strive to produce the finest loudspeaker solutions,

the way we do this involves caring deeply about people, the

environment, the supply chain, and how we create our designs. Sustainable

development has always been embedded in our thinking, and sustainability

is treated with the same importance as profitability and sound quality.

The first priority translates to a long product life cycle, reliability and

low power consumption, which have always been important to us.

Since our installation loudspeakers have a dedicated power amplifier

for each driver—and the power amplification is optimised for each

driver unit individually—this results in a balanced design with no wasted

amplifier power. Since the amplifiers, power supply, crossover filter

electronics, protection circuits and drivers are all integrated inside

the loudspeaker enclosure, this saves both energy and materials.

But the signs of our approach to sustainability are everywhere—whether

it’s the use of recycled aluminium enclosures, the powering of our factory

by renewable energy sources or the constant drive within the company to

reduce waste and our impact on the environment. And all of this is backed

up by our adherence to the highest international environmental standards.

Genelec

13

Museums

Marvel: Earth’s

Mightiest

Exhibition

WELLINGTON,

NEW ZEALAND

14

16 Genelec

Genelec Smart IP loudspeakers

deliver an immersive soundscape

for exhibition’s debut

In December 2023, a new exhibition

titled Marvel: Earth’s Mightiest Exhibition,

produced by Semmel Exhibitions,

had its world premiere in Wellington,

New Zealand. Offering a fresh perspective

on Marvel’s rich 80+ year history,

the exhibition gives a behind-the-scenes

glimpse into the creation of some of

popular culture’s most iconic stories

and characters—enhanced by an immersive

soundscape from Genelec.

The audio for the project was a collaboration

between Sebastian M. Purfürst of

Berlin-based LEM Studios and acoustic

scenographer, Markus ‘Hossi’ Hossack.

Commissioned to realise the artistic and

technical concept of the immersive sound

installation, Purfürst and Hossack developed

a soundscape that guides guests

into the world of Marvel. “Our main aim

was to develop a reliable, rock steady

and touring-ready audio setup that delivers

cinematic audio quality with a threedimensional

presence and resolution for

the exhibition space,” begins Purfürst.

“As composers, media artists and engineers,

we like to call the development of

the sonic layers of the exhibition experience

‘acoustic scenography’, which

comprises the actual musical narration,

ambient moments, sound effects,

voice-overs, and documentary layers.

The whole exhibition follows a common

musical timeline, and, depending on the

dramatic presentation of the rooms, we

balance out the intensities and complexities

of these acoustic elements.

You might have a cinematic immersive

experience in one room, followed by a

more contemplative space where you

could take in valuable background information

or look at an original artefact.”

Marvel Exhibition

17

Marvel: Earth’s Mightiest Exhibition covers

a 2,000 sq metre space with eleven

themed galleries and a shop. It contains 60

pieces of original comic art, both vintage

and modern, as well as the only known

page to survive from the original Amazing

Spider-Man script. Just like the comics

and films, it explores the relationship

between the extraordinary and ordinary,

shedding light on how these stories resonate

with millions of fans around the world.

In the exhibition, Marvel’s history is told

through rare artefacts, multimedia displays

and immersive technology that

takes visitors on an unforgettable journey,

with Purfürst and Hossack choosing

70 Genelec 4430 Smart IP networked

loudspeakers for the exhibition. “We

utilised a complex matrix of loudspeakers

spread across the exhibition space,

with a central processing unit that feeds

all acoustic events based on the Dolby

Atmos standard,” explains Hossack.

“The biggest challenge we faced before

deploying Genelec’s Smart IP loudspeakers

was the complex routings. We

would have needed a lot more cabling,

for power, audio, networking and so on.

With the Smart IP solution, everything

was much easier—from rigging and

cabling to routing. The loudspeakers

were also the perfect size and integrated

into the space seamlessly.”

The Marvel Universe provided Purfürst

and Hossack with endless inspiration for

musical ideas and sound design. The

audio elements bring the characters to

life—the Captain America statue, which

is frozen in ice, crackles and emits eerie

ambient drones. The surreal multiverse

of Doctor Strange has otherworldly, spinning

wormhole-like sonic particle streams,

and the dark back alleyways of New

York City play out fragments of urban

beats. The rainbow bridge seen in the

pages of Thor comics also has orchestral

and vintage synthesiser sounds.

“This was such a fun project to work

on, but once we had finished our studio

production we faced some complex

on-site challenges,” explains Hossack.

“Reverberations and reflections caused

problems, as well as sound spilling

between galleries. We were also faced

with very tight deadlines for set-up and

on-site mixing. Additionally, the creation

of a high-fidelity listening experience

coupled with highly detailed audio

events and the dramatic concept of

the exhibition was also a challenge.

“The possibilities presented to us by

Genelec’s Smart IP loudspeakers meant

that we were able to resolve all these

issues with relative ease. Thanks to Smart

IP, build time was cut in half—since just

one ethernet cable delivers power, audio

18 Marvel Exhibition

With the Smart IP solution, everything was much

easier—from rigging and cabling to routing.”

Marvel Exhibition

19

20 Marvel Exhibition

and sophisticated loudspeaker management.

It’s a massive timesaver to

be able to run just one network cable

from each loudspeaker to a nearby network

switch with no amplifiers to worry

about. Cabling is massively reduced

and routing is greatly simplified.

“Finally, the sound quality of Genelec’s

Smart IP loudspeakers is transparent,

detailed and the sheer quantity of loudspeakers

gives lots of energy in an exhibition

setting, which is great. For this

project, the 4430s were the perfect size,

yet delivered studio quality sound.”

“We also found Smart IP Manager to be

an incredibly useful tool. The software

is a big bonus, enabling quick and easy

adjustment of the loudspeaker output

to the acoustic characteristics of each

space. It allows us quick and easy access

to all sorts of parameters, which means

that we can finely tune the response of

each loudspeaker as well as the system

as a whole. Having a loudspeaker of the

same model in such great numbers also

gives you a solid foundation to carry

through the whole exhibition space.

Marvel: Earth’s Mightiest Exhibition has

now finished its run in New Zealand,

with new venues set to be announced in

the coming months. Combining expertly

designed immersive audio with neverseen-before

artefacts, the exhibition is a

walkable comic book that’s a must-see

for any adoring Marvel fans. Genelec’s

Smart IP models offer the ideal audio

solution, transporting visitors to the

centre of the cinematic universe.

INSTALLED MODELS

The sound quality is

transparent, detailed and

gives lots of energy in an

exhibition setting.

70 x 4430A

Marvel Exhibition

21

Museums

Sámi Museum

and Nature

Centre – Siida

INARI, FINLAND

22

New exhibition uses latest technology to

immerse visitors in indigenous lifestyle

24 Sámi Museum Siida

The Sámi Museum and Nature

Centre—Siida—is one of Northern

Lapland’s most popular destinations.

Dedicated to the culture of the Sámi

people, who are indigenous to the Lapland

region, Siida was first established as an

outdoor museum in the 1960s. Visitors

had to wait another 30 years before a formal

museum building—designed by famed

Finnish architect Juhani Pallasmaa—was

inaugurated in 1998. A further two decades

on, the time had come to expand

and renovate to accommodate increased

visitor numbers and to bring the establishment

into line with modern standards.

As part of the renovation process,

Oulu-based technical systems specialists

Caverion Suomi Oy, supplied and

installed a comprehensive Genelec Smart

IP loudspeaker solution on a Dante AoIP

backbone. Sound designer Aki Päivärinne

from Oioi Collective—experts in interactive

experience design—was responsible

for the sound design for the new exhibits.

The Sámi people—whose region extends

across large northern parts of Norway,

Sweden, Finland and Murmansk Oblast

in Russia—live in harmony with the lands

they inhabit. Their traditional livelihoods

include coastal fishing, fur trapping, sheep

herding, and of course, semi-nomadic

reindeer herding. The newly renovated

museum houses an all-new exhibition

where culture fuses with nature, using

the latest in museum technology to

showcase and celebrate Sámi heritage.

Interestingly, the principal architect of the

new exhibition—named ‘These lands are

our children’ from the Inari Sámi poem

by Matti Morottaja—is none other than

Harri Koskinen, the renowned industrial

designer who has collaborated

closely with Genelec for many years.

“My brief was to recreate a soundscape

reflecting the multifaceted sounds of

nature in Lapland, and design a technical

solution for it,” explains Päivärinne.

“I knew that the open museum hall environment

would be an interesting acoustic

and thematic challenge since all of

the seasons are presented in the very

same room.” Indeed, Sámi culture celebrates

not four but eight distinct seasons

which dictate the rhythm of life

for Sámi people; in addition to spring,

summer, autumn and winter, there is

also spring-summer, autumn-summer,

autumn-winter and spring-winter.

“I wanted to create a soundscape that

would render a natural and authentic backdrop

for the exhibition rather than overpowering

the cultural heritage of the Sámi

people,” he continues. “In a way I created

the backdrop which puts their culture

into context. Considering that the Sámi

still live in close connection with nature,

Sámi Museum Siida

25


an interplay between nature and culture

seemed like an appropriate starting point.”

Part of the Siida sound design was created

by Pekka Aikio, who is Sámi himself

and extremely active in defending Sámi

rights and heritage. Aikio was responsible

for the sounds specifically related to the

Sámi people’s culture, which Päivärinne

then integrated into the overall soundscape.

When it came to implementing the

sound design, Päivärinne was categoric:

“I knew I would use Genelec loudspeakers

because in terms of sound quality, detail

and transparency, nothing rivals them. It’s

also a Finnish brand—and in a museum

that is celebrating indigenous culture in

an exhibition designed by Harri Koskinen,

it would be sacrilegious to use anything

else! It was also a foregone conclusion

that we would be using Smart IP technology

because the newly renovated technical

infrastructure of Siida is based entirely

on Ethernet cabling—making it very easy

for us to plug into the same network.”

Päivärinne explains that he designed

the system in circular formations for

both exhibition spaces. “I wanted to

create the feeling that the visitor is surrounded

by nature and culture. In the

main exhibition there are two concentric

circles; the inner circle is dedicated to

the audio visual installation that depicts

Sámi culture with its accompanying

In terms of sound quality,

detail and transparency,

nothing rivals Genelec

—and it’s a Finnish brand!

soundtrack. The outer circle portrays the

eight seasons of the Sámi homeland.

“Since the space was acoustically challenging,

I decided to shift the focus from

one season to another in a revolving

fashion—a bit like a lighthouse, except

with audio—rather than playing them all

at the same time, encouraging visitors

to move through the seasons sequentially.

There are even some areas of

the exhibition where audio is delivered

through directional loudspeakers or

headphones, to avoid the cacophony of

overlapping music layers in the space.”

Lauri Riihiaho led the team from Caverion

responsible for the Dante network and

loudspeaker installation throughout the

building. He was impressed by the ease

and speed of installation of the Smart IP

loudspeakers. “This was our first experience

with Genelec—and Smart IP in

particular—and frankly, it was a piece of

cake,” he observed. “Our brief was to

install the loudspeakers and configure the

network switches for Dante. We installed

a total of 30 x 4430s plus a pair of 8010s

for one of the Sámi cultural displays

and a 7040 subwoofer used to play out

Sámi Museum Siida

27

Sámi shamanic drum sounds. We used

Genelec’s Smart IP Manager software to

configure the loudspeakers, which was

very straightforward and saved us a lot

of time. We configured the switches, and

everything worked perfectly. We used a

Picturall Mark II media server equipped

with a 32 x 32 Dante card as our main

hub to run all of the museum’s media

content. We connected the loudspeakers

to the Dante outputs of the media server

and that was it—our job was done.

“Smart IP is impressive technology,” continues

Riihiaho. “You only need one CAT

cable to connect the speaker to the network.

You don’t even need to worry about

power outlets as that same cable delivers

power via PoE along with the audio and

control signals. Consequently, a Genelec

Smart IP solution is actually a costeffective

option compared to a traditional analogue

audio system, as you save money

on cabling as well as installation time.”

Staff at Siida are thrilled with the new

exhibition in the renovated and expanded

space. “It’s gratifying to see that Sàmi

culture remains important enough that

visitor numbers continue to increase.

Consequently, the time had come to

modernise and expand,” says sales and

marketing manager, Minna Muurahainen.

“We have increased the area of the building

by 50% which enables us to do justice

to the richness and diversity of Sámi

culture and its intimate connection with

the natural environment. As such, it was

important to us that, where possible, we

used brands whose values mirror our own,

especially on issues like sustainability.

Genelec clearly meets those requirements.

We’re delighted with the new exhibition

which uses the very latest technology to

educate and immerse our visitors into

the Sámi environment, which is today

under threat and deserves a voice. We

see ourselves as an essential part of the

mission to preserve Sámi heritage, and

the deployment of modern—and sustainable—AV

technology to help tell the

story is a key part of that mission.”

I wanted to create the feeling that the visitor

is surrounded by nature and culture.


INSTALLED MODELS

30 x 4430A 2 x 8010A 1 x 7040A

Sámi Museum Siida

29

Museums

India in Fashion

Exhibition

MUMBAI, INDIA

30

India in Fashion: Where style, fashion,

culture and sonic excellence collide

In late March, the Nita Mukesh Ambani

Cultural Centre (NMACC) opened its

doors in Mumbai, India. The new multidisciplinary

arts centre holds a 2,000-seat

theatre, two intimate performance spaces

and a fourstorey Art House, marking a

new era for creativity in the city that’s

known for being at the heart of Bollywood.

To celebrate the launch of the NMACC,

a three-day celebration took place combining

musicals and international art

exhibitions. One of which, titled India in

Fashion: The Impact of Indian Dress and

Textiles on the Fashionable Imagination,

celebrated the impact of Indian design on

style across the world with the help of 128

Genelec 4430 Smart IP loudspeakers.

Heading up the project was Mumbaibased

technology and acoustic consultants,

Munro. Tasked with a brief to

create a soft and calming soundscape

that didn’t compromise on audio quality,

the loudspeakers also had to blend

into the background and run continuously

for between 12–14 hours a day.

Kapil Thirwani, audio and acoustic

consultant at Munro, discussed how the

project landed in his hands: “We work

extensively on projects where new ideas

are explored for culture and entertainment.

We were called in mid January

2023 to explore possibilities of adding

an immersive sonic experience to a fashion

exhibition for the NMACC launch.

“The concept was the influence of India

and its fabrics and handiworks on the

world of fashion. The tone of the music

was world music with subtle Indian influences,

and there were 15 zones playing

different tracks to build the soundscape.

We heard a few of them being programmed

and engineered by the brilliant

duo Sandunes and KNa (Sanaya

Adhesir and Krishna Jhaveri). At Munro,

we now had to bring these elements to life.”

32 India in Fashion Exhibition


33

Everything is run over a

single CAT cable, which

simplifies the installation

massively.


India in Fashion weaved together India’s

colourful relationship and influence

on fashion across the globe from the

18th century to modern day. Curated

by fashion journalist and Vogue editor

Hamish Bowles, the exhibition explored

everything from the Mughal emperors to

the imperial rule that brought the country’s

craftsmanship over to Europe.

During its two-month run, India in Fashion

was attended by a prestigious line-up of

celebrities and influential figures from the

fashion industry, including Gigi Hadid

and Zendaya. The show placed the

delicate and detailed garments in glass

cages under spotlight, highlighting the

intricacies on the materials from across

the ages. It was the job of Munro and

Genelec to provide an ambient soundtrack

to this stylishly eye-opening journey.

“Munro is well known for its design of

sonic excellence, whether it’s a sound

studio or a performance venue. If we

are hired to design, we have to keep

up to the same design sense for sonic

aesthetics,” explained Thirwani. “This

led us to the Smart IP loudspeakers by

Genelec. They ticked all the boxes, and

they’re great because they run off a PoE+

switch seamlessly via one single CAT

cable. We verified this with similar type

IP speakers and analogue speakers over

electroacoustic modelling simulations

first, then we put together a mini rig for

a singular immersive zone and measured

it to verify performance against the

theoretical model. After this we specified

the solution to the client team.”

Genelec’s Smart IP series supports PoE,

AoIP and sophisticated loudspeaker

management, combining exceptional

audio with single cable networked convenience.

Launched in 2019, their minimalist

aesthetic design also allows Smart

IP speakers to seamlessly integrate

into any project, no matter the requirements.

Featuring Genelec’s trademark

Minimum Diffraction Enclosure (MDE)

and Directivity Control Waveguide

(DCW), Smart IP loudspeakers provide

clarity, intelligibility and uniform coverage,

combined with 24/7 reliability.

“The Smart IP series offers sonic quality,

minimum distortion and good signal

to noise ratio in the chain. All of these

components were really important to us.

Everything is run over a single CAT cable,

which simplifies the installation massively—

and that’s always helpful when you’re

working on a big project like this. We

knew we could rely on Genelec, as they’re

a brand we’ve been using for years. We

have a reputation for providing and designing

some of the best audio solutions in

India, and using Genelec allows us to

maintain that reputation,” said Thirwani.


35

We’re renowned for

delivering some of the

best audio solutions in

India, and Genelec helps

uphold that.

INSTALLED MODELS

128 x 4430A


Designed to work closely with any Smart

IP loudspeaker system, Smart IP Manager

software allows installers to configure

an almost unlimited number of rooms,

loudspeakers and audio channels, and

includes device discovery, room-equalisation

tools, system organisation and

status monitoring. This enables installers

to deploy Smart IP loudspeakers even on

complex, acoustically challenging projects.

For India in Fashion, the exhibition played

with multiple immersive and stereo zones

stored on two 64 channel TiMAX servers

via the Dante network. These outputs were

then assigned via Smart IP Manager and

Dante Controller. “Time delays and source

intercorrelation data were adjusted and

stored both on the Genelec and TiMAX

software,” furthered Thirwani. “The

TiMAX stored the preset for the show

reel and tracks and the global level variations

between zones, while the Genelec

sources stored the individual local information

of that source in a particular zone.”

and threaded this together with intelligent

yet discrete audio from Genelec to

create a truly immersive experience.

Thirwani concluded: “This was a team

effort, and solutions like these must be

thought through very carefully and executed

by pulling in expertise from all

fronts. From conceptualising to planning

to execution, the project wasn’t perfect,

as there were many challenges on site that

had to be resolved prior to completion.

“I’d like to thank the team involved in

the design and execution of this project;

Utkarsh Naidu, Cyril Thomas, Johan

Pais and Aman Prajapati. Everyone

worked incredibly hard and the exhibition

was a resounding success.”

The completed project was met with

positive feedback from both the client

and industry stalwarts who experienced

the spectacular exhibition. India

in Fashion was a hugely successful celebration

of techniques, practices and

centuries of India’s influential impact

on global design. It featured over 30 of

the world’s most celebrated designers


37

Museums

Cold War

Museum

REGAN Vest

SKØRPING, DENMARK

38

REGAN Vest transforms underground

bunker into exhibition space

R

EGAN Vest is a new museum in

Skørping, Denmark exploring the

geopolitical tensions of the Cold

War. Taking its name from ‘regering’—the

Danish word for ‘government’—the main

attraction is a 5,500 sq-metre secret bunker

hidden 60 metres underground, that

was constructed in the 1960s as a safe

haven in case of nuclear war. A detailed

and informative look at a conflict that

lasted over four decades, REGAN Vest

tells the story in a newly built exhibition

space that’s equipped with a comprehensive

audio solution from Genelec.

“We wanted to create an exhibition in

which the audio-visual elements supported

the storytelling in very subtle

ways,” begins Taintec’s Tue Selmer

Friborg, the audiovisual consultant

that worked on the project.

“The sound had to offer guests an immersive

element, whilst being unobtrusive, and

at the same time we wanted to make an

exhibition which—though complex—would

require as little maintenance as possible.”

Part of the North Jutland Museums,

REGAN Vest is made up of three parts; the

bunker which takes guests to the centre of

the Cold War with its untouched artefacts

and original décor, the master machinists

house—which allows visitors to experience

what day-to-day life was like—and

the newly built exhibition space that tells

the story of political tensions and how

Denmark prepared for nuclear attack.

The Genelec system is deployed throughout

the exhibition space, with Friborg

specifying a solution that relies on the

renowned 4000 Series loudspeakers,

complemented by 7050 subwoofer technology.

Unmatched performance and

adaptability made the models an ideal

choice for the discreet yet high-quality

audio that the exhibition required. “I chose

Genelec first and foremost because of

sound quality,” he furthers. “Other factors

included durability, the five-year warranty,

versatility, and the different size options.”

“The inbuilt amplifiers made for a very

simple installation, and the low power

40 REGAN Vest Museum

REGAN Vest Museum

41

We aimed for an exhibition that, despite its

complexity, required minimal maintenance.

INSTALLED MODELS

7 x 4030C 5 x 4020C 4 x 4010A 1 x 7050C

42 REGAN Vest Museum

consumption provided by Genelec’s

Intelligent Signal Sensing (ISS) technology

means that I don’t need to bother with

turning amplifiers on and off. I like to make

systems with as few hardware types as

possible because it makes setup time and

maintenance much easier, and the client

does not need to have a huge stock of

different spares. Genelec’s commitment to

sustainability also influenced my choice.”

The system comprises of seven powerful

4030 loudspeakers, five 4020s,

four 4010s and one 7050 subwoofer,

all of which are responsible for providing

the atmospheric soundscapes that

bring the exhibition to life. As guests

enter, the system provides detail of both

sides of the Cold War—East and West—

alongside a projection of a world map.

Quadrophonic surround sound is used

to emphasise the two opposing sides.

In another room, there’s a replica of

a nuclear explosion—which features

intense flashing lights and a blast from

the Genelec loudspeakers. This goes

off at several times throughout the day,

followed by a Danish TV broadcast of the

attack. Additionally, several vintage TVs

and radios play historic clips from the

era, which are reproduced by Genelec’s

ultra-compact 4010 loudspeakers. Friborg

decided on an unconventional approach

for controlling the system, opting for

networked media players from BrightSign

so that the sound levels and playback

triggers are handled via the network.

“When I tested the loudspeakers for the

first time with some loud music, people

were coming from all areas of the building

to hear what was going on. That’s

when I knew they were going to be great.

We haven’t specifically had any feedback

from visitors about the audio, but,

for me, that’s a good thing as it shows it

affects them on a subconscious level.”

Since opening, REGAN Vest has become

one of Denmark’s most interesting new

museum projects. Placing guests in a

bunker that was once used to protect

the government from nuclear attack,

the museum has redefined the boundaries

of a traditional attraction—enhancing

the experience even further with a

new exhibition space that relies on clear,

intelligible audio from Genelec.

REGAN Vest Museum

43

Hotels

Panorama

Landscape Hotel

NILSIÄ, FINLAND

44

46 Panorama Landscape Hotel

Idyllic new hotel combines Nordic

design with state-of-the-art Genelec

Smart IP technology

Kuopio’s Panorama Landscape Hotel

sits at the top of Mountain Tahko

ski resort overlooking a landscape

that could’ve been hand-painted

by Monet. Some guests sit in the clouds

absorbing the natural beauty of the forest,

while others choose to relax in their suites

or in the traditional Finnish design of the

spa. Built by local entrepreneurs Harri

Jokela and Katja Kuulusa, Panorama

Landscape Hotel is a celebration of

Nordic architecture, from the detailed

wood interior to the RAW Genelec Smart

IP loudspeakers located across the site.

Original planning started in 2018, with

construction of the hotel made possible

through investment by former rally

champion Tommi Mäkinen and former

Formula 1 titleholder Kimi Räikkönen—

both legends of Finnish motorsports.

Taking inspiration from Japanese onsen

spas, the idea was to build a hotel

that combined the great outdoors with

local design and tradition. Panorama

Landscape Hotel comprises 10 individual

suites, a natural forest spa and the Havu

Kitchen and Bar which is headed up by

award-winning chef, Kim Mustonen.

An important element of the project was

sound—both acoustically and aesthetically.

Local integrators Viking Pro had

previously worked on another restaurant

for the Panorama team, and the

new hotel was to follow in its footsteps.

“They wanted a Finnish audio brand to

fit with their philosophy of heritage and


47

Genelec has really helped create a harmonious

experience across the entire complex.

innovation,” begins Juha Jäppinen,

co-owner of Viking Pro. “The loudspeakers

were to be used in the suites, as well

as in the restaurant, indoor spa areas,

meeting room, lobby and toilets. We

selected Genelec because the brand offers

solutions that are modern and attractive.

The RAW finish of the Smart IP models

fits perfectly with the hotel’s design.”

With views across the forest and Lake

Syväri, the accommodation was designed

by the award-winning Finnish architect,

Professor Sami Rintala. He wanted to

provide visitors with a unique snippet of

natural beauty, but also somewhere that

has a “deeper effect on the mind, thinking

and overall well-being”, which is reflected

in the outdoor Forest Spa. Wood-fired saunas

bring crackling warmth as the snow

falls outside, and the five pools deliver

complete relaxation. The restaurant also

offers a one-of-a-kind culinary experience

through a combination of oriental modernity

and flavours from the Finnish forest.

“In the restaurant, we installed six 4430

Smart IP loudspeakers in the RAW aluminium

finish with two 7050 studio

subwoofers to deliver smooth low frequency

performance,” says Jäppinen.

“The system is mainly responsible for

background music, but, if needed staff

can connect to wireless microphones

for meetings and announcements.

Close to the restaurant is a separate

meeting space that can be booked

for corporate events, and here we

installed two 4430 models in black.

“In the lobby of the spa, we chose another

two black 4430s, while the toilets and

changing rooms are equipped with two

ultra-compact RAW 4410 loudspeakers.

Each of the 10 suites has its own

Genelec system, too. Two 4020 installation

models in the RAW finish are connected

to a TV, with additional Bluetooth

receiver connectivity if guests want

to play music from their own devices.

Three black 4430s also deliver background

music to the reception area.”

Viking Pro opted for a weather-proof loudspeaker

solution for the outdoor pool and

spa, with these and the Genelec models all

connected to an LD Systems Dante audio

interface, which acts as a network hub for



49

the entire system. “Smart IP loudspeakers

are great to work with because everything

is sent over a single CAT cable; audio,

power and management, making it very

easy to install,” notes Jäppinen. “We also

used Smart IP Manager software to help

with configuration and room equalisation.”

Smart IP Manager is vital for integrators

wanting to get the most out of their

Genelec system. It offers easy installation

in any acoustic environment, allowing

analysis and corrective equalisation of

problematic room acoustics. In addition to

the Smart IP Manager software, Viking Pro

also used Smart IP’s public API to design

a custom tablet to help with simple system

control. Staff can access the different

zones by using the tablet, and instantly

change volume levels or content if needed.

“Panorama Hotel was an interesting project

from an audio point of view because

the design of the space guided the design

of the system,” concludes Jäppinen.

“Genelec is a local brand that’s built on

heritage, which was important. It’s a huge

bonus that the loudspeakers sound so

good. This project has been in the pipeline

for a long time and the feedback

so far has been excellent. Genelec has

really helped create a harmonious experience

across the entire complex.”

INSTALLED MODELS

13 x 4030C 20 x 4020C 2 x 4010A 1 x 7050C



51

Hotels

Immerso Hotel

ERICEIRA, PORTUGAL

52

Relaxation and tranquillity are top of

the menu at elegant Portuguese hotel

Billed as a ‘destination hotel’,

Immerso is an elegant, relaxed

retreat away from the world’s hubbub

but close to the Portuguese capital

of Lisbon. Nestled in the lush valley of a

coastal village, Immerso—Ericeira’s first

5-star hotel—is a haven of serenity dedicated

to wellness, mindfulness, and the

simple pleasures of life in glorious natural

surroundings. Guests can indulge in a

range of wellness activities including sunrise

and sunset yoga and pilates sessions

on the beautiful wooden deck overlooking

the valley. For those looking for something

more energetic, a fully equipped gym is

at their disposal. Afterwards, guests can

relax in the spa where a range of luxurious

treatments and massages are on

offer. There’s also the option to simply

lounge by the beautiful outdoor pool,

sip a cocktail in the bar, or look forward to

a meal in the EMME restaurant that highlights

local goods and organic produce.

Premium audio forms a crucial part of

the overall experience—and for this, the

hotel owners turned to local Genelec

distributor, Garrett Audiovisuais, on

the recommendation of well-known

music producer and composer Elvis

Veiguinha, who was responsible for

developing the hotel sound identity.

“Elvis has known us for more than

30 years,” explains Garrett’s Raul

Fernandes. “He introduced us to

the management team, and after our

detailed discussions, we were contracted

to develop the audio project

for the entire hotel complex. Given the

54 Immerso Hotel

Immerso Hotel

55

premium nature of the project, we chose

a solution based on Genelec’s 4000

Series installation loudspeakers.”

The brief was simple—to achieve superior,

studio quality sound that would be

comfortable to listen to at any volume with

no change in performance. According to

Garrett, Genelec offered the ideal solution.

“We opted for the sleek yet powerful

4020 models throughout the chicest

areas of the hotel—that is to say, the

restaurant, the bar and the lounge area,”

notes Fernandes. Eight 4020s serve the

restaurant and bar, while a further four

loudspeakers are installed in the comfortable

lounge area. “We added an in-wall

5041 subwoofer in the restaurant to

reinforce the low end, as well as a pair of

the ultracompact and discreet 4010s in

the spa/wellness zone,” he adds. Systems

from other brands serve in the outdoor

and more casual areas of the hotel.

Genelec’s 4000 Series installation loudspeakers

have been go-to solutions for

AV integrators for many years. Particularly

noted for their clear, intelligible sound

quality and 24/7 reliability, integrators

can choose from four different models

56 Immerso Hotel

Active loudspeakers make installation much

quicker, easier and neater.

depending on their requirements. These

range from the extremely compact and

unobtrusive 4010s, perfect for more

intimate spaces with lower SPL requirements,

all the way up to the powerful

4040 loudspeakers for larger spaces that

demand higher playback levels. All 4000

Series models benefit from rear panel

room compensation switches, enabling the

response of each individual loudspeaker

to be accurately tuned to suit its placement

and the acoustics of the room. All

models are available in black and white as

standard, or the elegant, environmentally

friendly RAW finish in unpainted recycled

aluminium which adds a touch of industrial

chic to any installation. For an even

more seamless aesthetic, there is the

option of 120 RAL colour finishes. Finally,

a vast range of mounting accessories

is available for all models, making them

easy to integrate in almost any location.

“Genelec offers so many advantages

for this type of application,” continues

Fernandes. “As active loudspeakers,

Immerso Hotel

57

58 Immerso Hotel

we don’t have to worry about finding

space or managing cabling for external

amplifier racks—which makes installation

much quicker, easier and neater.

The elegant aesthetic of Genelec

installation loudspeakers makes them

easy to integrate into premium environments—and

of course, the sound

is exceptional. All this combined with

the ability to precisely tailor the sound

of each loudspeaker to the space

makes them a real asset in high-quality,

demanding spaces like Immerso.”

For control, source selection and the

management of other parameters,

Garrett opted for a solution from CUE

Systems which offers intuitive fingertip

control via a touch panel, as well as

a mobile app. A 3-zone media player

from Audac acts as the sound source.

“We’re delighted with what we achieved

at Immerso, and so is the client,” reflects

Fernandes. “It’s a truly beautiful space

characterised by simplicity and elegance—

it’s an organic concept designed to be

in communion with nature. These are all

values that Genelec espouses, so even

philosophically, Genelec was an excellent

fit. At a practical level, Genelec delivers

everything we need—beautiful aesthetics,

excellent sound, long-term reliability

and ease of installation. What’s more,

at the very end of the project, we calibrated

each loudspeaker one by one in

the space using the room response controls

on the back of each device, which

made even more of a difference. The

results are stunning and in perfect harmony

with the hotel’s environment.”

INSTALLED MODELS

12 x 4020C 2 x 4010A 1 x 5041A

Immerso Hotel

59

Hotels

Jacy’z Hotel

& Resort

GOTHENBURG, SWEDEN

60

62 Jacy'z Hotel & Resort

Landmark 28-storey hotel is ‘the resort

that never sleeps’

The latest addition to the Gothenburg

skyline is ‘Kineum’, a stunning

28-storey beacon of glass and steel

designed by Reflex Architects that can

be seen from miles around. The building

houses Jacy’z hotel and resort—the

latest venture from Swedish hospitality

entrepreneurs, ESS Group—which offers

a Nordic take on an upscale Las Vegas

resort with all of the opulence and pizzazz,

but not a single slot machine in

sight. Instead, guests can choose from

three restaurants and a stunning pool

club and spa on the top two floors, plus

award-winning conference facilities, a

hotel-within-a-hotel on floors 17 and 18,

a gym and a secret speakeasy bar.

Swedish AV integration experts, Informationsteknik

AB were contracted to design

and supply all of the AV and conferencing

systems throughout the building,

which included over 130 Genelec 4000

Series and Smart IP loudspeakers.

A massive project by any standards,

Informationsteknik were involved from the

very beginning to ensure the best possible

results. “We were given the task of delivering

audio and video for the entire hotel,”

explains Informationsteknik Key Account

Manager, Karl Arnell. “Bars, gyms, suites,

restaurants, spas, elevators, hotel corridors

and lobbies. Everything would be

filled with high-quality, rich sound, worthy

of the hotel’s high level of ambition.

“ESS Group has a lot of accumulated

knowledge about sound and design and a

fantastic sense of the details that create

Jacy'z Hotel & Resort

63


exciting hotel environments for guests,”

he continues. “Our goal was to fulfill their

vision in everything from product selection

to technical solutions and control systems—creating

the best possible solution

for both the guests and the customer.”

The first step was to invite ESS to a series

of listening tests, so they could see and

hear Genelec technology for themselves,

specifically the 4000 Series and Smart IP

installation ranges. Informationsteknik’s

Joakim Leissner—who was responsible

for system design—recalls that

the client was immediately impressed

by what he heard, as well as the aesthetic.

“Their response—which has since

become a bit of a mantra—was ‘louder!’

We were very happy to oblige!” Following

the demonstrations it was decided that

Genelec systems would be used for

all the public areas, restaurants, bars,

lounges, conference rooms and breakout

areas, the 18th floor hotel suite and

the gym. “Music plays an important part

of the ESS Group hotel experience, and

at Jacy’z the intention was to elevate

the experience even further,” explains

Leissner. “The demos convinced the client

beyond any doubt that Genelec was the

right brand to help achieve this goal.”

ESS Group’s Christoffer Laudon was

responsible for sound and video for the


65

We know we can count

on rock-solid reliability

for years, even decades

to come.


Jacy’z project, and comments: “We want

to develop all the time. Jacy’z AV solution

took inspiration from our other hotels—

Ellery Beach House and Steam—where we

have top level technology and conference

rooms. With Jacy’z, we wanted to challenge

ourselves and set the level of ambition

for sound and image even higher.”

“We looked at all the building’s zones and

drawings to see what solutions were possible,”

continues Leissner. “We proposed

products, zone by zone, and developed

room types that were equipped with the

same technical solution. Genelec fits the

bill for most of the public areas—such as

restaurants, bars and lounges—thanks

to their extraordinarily clean, transparent

reproduction, both at high and low levels,

their aesthetic form factor and their small

footprint relative to power output. The

room response controls on the back of

each loudspeaker make them easy to configure

for optimum performance, and they

are available in numerous different RAL

colours if required. From an integrator’s

perspective, Genelec designs are easy to

use as they are active—which means no

external amplifiers to worry about—and we

know we can count on rock-solid reliability

for years, even decades to come. In

a world where sustainability is ever more

critical, this is an important consideration.”

Whilst the majority of Genelec loudspeakers

used throughout Jacy’z are from

the ubiquitous 4000 Series, there are

certain areas where Informationsteknik

opted for a Smart IP networked loudspeaker

solution—namely the boardrooms

on the 4th floor and the grand

suite on the 18th floor. “Smart IP definitely

takes the Genelec experience to

the next level—the convenience of having

audio, power and control over just

a single CAT cable is a huge advantage

for integrators,” says Leissner. “We also

appreciated the Smart IP Manager software

which made device discovery and

configuration easy and straightforward,

and provides status monitoring so we

know how the system is performing at all

times. So, for us, combining 4000 and

Smart IP series models across the project

produced the ideal balance of costeffectiveness

and networked flexibility.”

Indeed, before the project started, the

Informationsteknik team visualised each

component in D-Tools design and documentation

software. “We simulated

the sound digitally for all rooms and

surfaces in the hotel,” notes Leissner.

“The results guided our choices of models,

colour and how many of each were

required to create really good sound

quality in every corner of the hotel.”


67

In terms of networking and control,

Informationsteknik supplied a Biamp

Tesira server with both Dante and AVB

support that handles all of the audio traffic,

fully stocked with expansion cards.

There are nine central music players with

customised soundtracks to fit different

themed areas which can be routed to

any of the audio zones. A scheduling

program runs in the background that

adjusts volume and makes sure the correct

source is playing in every zone.

the entire group. This allowed us to reach

the finish line on time, within budget and

with the quality we want to deliver.”

This high level of coordination proved

critical for a project like Jacy’z where

every detail mattered. “ESS Group really

wanted to maximise EVERYTHING,” says

Bezgin. “Their vision for appearance and

function guided decisions in every detail.

They are meticulous and have a great eye

for what works in colour and form. It has

been inspiring to be part of the journey!”

Each venue throughout the hotel has

its own DJ-panel (XLR-to-Dante wall

plate) so staff can change the source

from the music player to these panels

as required. The beauty of centralised

audio routing is that there can

be a DJ playing in the penthouse spa,

but you can listen in from anywhere.

Joakim Leissner agrees. “Jacy’z is a truly

fantastic meeting place and destination.

And it is the attention to detail that makes

it extraordinary. We’re proud of what we

have achieved here and look forward to

rolling out the same AV technological blueprint

for ESS Group hotels everywhere.”

Informationsteknik’s Hakan Bezgin was

the project manager for Jacy’z. He recalls

that with over 3000 products in total, it

was a complex project to manage and

coordinate with the other contractors

involved. “We were responsible for the

project management of the AV equipment.

At the same time, AV is so integrated into

the construction process that the coordination

with the other subcontractors

in construction, electricity, network and

operation is absolutely crucial. Therefore,

we had ongoing weekly meetings with


INSTALLED MODELS

15 x 4040A 81 x 4030C 4 x 4430A 23 x 4020C 11 x 4420A 4 x 4010A


69

Hotels

Grand Joanne

Hotel

COPENHAGEN, DENMARK

70

A fusion of Scandinavian design and Smart IP

loudspeaker technology delivers an unforgettable

guest experience at iconic Vesterbro hotel

Featured in Vogue, ELLE, and Time

Out, Grand Joanne Hotel is a stunning

tribute to Scandinavian design,

just a short walk from Copenhagen’s

Tivoli Gardens. Reopened in 2023 with

a fresh vision from hospitality specialists

Midstar AB, the hotel blends heritage,

lifestyle, fashion, and design

within a beautifully restored 19th-century

building. At the heart of its new

chapter is a state-of-the-art Smart IP

audio solution from Genelec that delivers

bespoke sound to every corner.

Consultancy and integration firm,

Effektgruppen was tasked with bringing

yet another ambitious vision to life for

Midstar. The brief was for ‘uncompromised

sound quality with a sleek design’ and with

the renovation complete, Grand Joanne

offers guests a unique experience where

food, drink, music, and culture converge.

“We always begin by understanding the

client’s expectations for both the aesthetics

and functionality of the sound

system,” explains Fredrik Nordström,

project manager at Effektgruppen.

“Initially, we designed custom loudspeakers

that blended with the décor,

but it quickly became clear that while

they looked great, the sound quality

wasn’t up to par. Pristine audio was

a top priority for the hotel, so we

decided to switch to Genelec. With

their Smart IP networked loudspeaker

technology, we knew we’d achieve premium

sound that still looked great.”

The comprehensive Smart IP system comprises

26 of the compact 4420 loudspeakers,

29 of the slightly larger 4430 models,

plus seven 7050 studio subwoofers. These

are strategically placed in all public areas,

72 Grand Joanne Hotel

Grand Joanne Hotel

73

including the lobby, restaurant, bar and

gym. “Music is central to the ambience at

Grand Joanne, and it’s reflected in every

aspect of the hotel,” continues Nordström.

“Known for their unparalleled quality and

innovation, each Smart IP loudspeaker

operates on the network as an independent

unit, allowing us to tailor the sound

in each environment with precision. This

ensures that every space in the hotel

benefits from the highest quality sound.”

Located in the lively Vesterbro district

and surrounded by a vibrant community

of bars, restaurants, and boutique stores,

Grand Joanne reflects Copenhagen’s

renowned creative, laid-back culture.

The hotel’s 162 rooms, spread across

six floors, feature a blend of Art Deco

influences and Scandinavian simplicity.

The hotel is also home to Joanne’s—

a popular restaurant serving modern

Italian dishes from breakfast through

dinner—and a rooftop bar on the sixth

floor, where guests can enjoy cocktails

and light bites with views over the city.

A yoga studio, gym, and several meeting

rooms also benefit from Genelec’s

advanced Smart IP audio systems. “In


Pristine audio was a top priority for the hotel,

so we decided to switch to Genelec.

the lobby, we installed 11 Genelec 4420

Smart IP loudspeakers paired with two

7050 studio subwoofers. This creates an

enveloping sound experience as soon as

guests step inside, setting the tone for

their stay,” says Nordström. “This same

attention to audio quality extends to the

bar and restaurant. Joanne’s features

eight 4430 loudspeakers and one 7050

subwoofer, providing background music

for daily service or live events, while the

adjacent bar is equipped with seven more

4430s plus another 7050 subwoofer,

for a seamless auditory experience.

“The whole system is built on a Dante

network with sound distribution run via

a DSP from BSS. To fully optimise the

sound experience, we used Genelec’s

Smart IP Manager software to individually

calibrate and tweak the delay and EQ of

every loudspeaker. It’s an excellent tool

and yet another benefit of using Smart IP.

Grand Joanne Hotel

75


“We also created some custom touch

panels at various points so that staff can

easily adjust sound levels. This is particularly

helpful in the gym and yoga studios,

as all AV elements can be modified depending

on the intensity of the class.”

Thanks to Genelec’s next-generation

Smart IP technology, the system is not

only high-performance but also highly

efficient. “Each loudspeaker requires just

a single network cable, which delivers

power, audio and management—and this

greatly simplifies the installation process,”

Nordström adds. “This setup enhances

the hotel’s design by keeping things sleek

and minimal whilst maintaining a perfect

balance between form and function.”

With Genelec’s Smart IP audio solution

at its heart, the hotel delivers a consistent,

high-quality sound that complements

its bespoke interiors. By integrating

state-of-the-art audio technology without

compromising on aesthetics, Grand

Joanne ensures that every detail—from

the décor to the sound—contributes

to an unforgettable stay.

The transformation of Grand Joanne is

a testament to how design and technology

can reinvent the guest experience.

INSTALLED MODELS

29 x 4430A 26 x 4420A 7 x 7050C

Grand Joanne Hotel

77

Hotels

HimmerLand

Resort

FARSØ, DENMARK

78

HimmerLand implements a Genelec

loudspeaker system that will serve

it for years to come

80 HimmerLand Resort

Set in the rolling hills of the Danish

countryside, HimmerLand is an

idyllic resort combining golf and

spa facilities with award-winning bistros,

a bowling alley, outdoor sporting

activities and flexible meeting spaces.

Known as the place where leisure,

pampering and professionalism meet,

HimmerLand has recently expanded

its facilities to allow guests to get even

more out of their stay. The latest addition

is a large multipurpose hall for conferences,

alongside smaller meeting

rooms, a golf simulator and fitness centre.

Leading the AV design and integration

of HimmerLand’s new expansion was

COMM2IG—a Danish company specialising

in technology solutions—who

opted for a Genelec Smart IP system.

seeing how sleek and beautiful Genelec’s

Smart IP models were, they decided to put

them in full view right next to the screens!”

COMM2IG chose six of Genelec’s 4430

Smart IP loudspeakers in black for the

meeting spaces. “The Smart IP models

were an excellent fit as they offer a local

analogue input in addition to being a

networked IP solution—making them

completely flexible. They can also be

monitored remotely, which is great for

troubleshooting,” says Maibom. The new

Genelec solution was an ideal fit, but just

as COMM2IG were concluding their work

on HimmerLand’s new meeting rooms, the

resort threw the integrators a new brief—

to completely renovate the resort’s existing

bar into the new Larsens Sportsbar &

Bistro in a timeframe of just five-months.

“We have been involved with Himmer-

Land’s new building from the very

beginning,” explains Søren Maibom,

solution manager and sound designer at

COMM2IG. “We decided on a combination

of Sony screens and Genelec loudspeakers

for the smaller meeting rooms. Firstly,

their off-axis dispersion is excellent, which

is very helpful for meeting rooms and secondly,

HimmerLand wanted a very Nordic

design for these spaces, and Genelec’s

form factor works really well in this context.

In fact, the team wanted to hide

the loudspeaker system initially, but after

Following the success of the Smart IP

solution in the meeting rooms, Maibom

and his team once again looked to the

brand for help with Larsens. “We decided

on another Smart IP solution—comprising

a combination of 22 of the 4420 and 4430

models—mainly because of the tight timeframe

we were working to,” he explains.

“The on-site electricians did all the network

cabling for us so that we didn’t

have to come back and do any analogue

wiring. Also, the models are incredibly

easy to set up and use, and the Smart IP

Manager software is a game changer.”

HimmerLand Resort

81


The models are easy to set up and use, and the Smart IP

Manager software is a game changer.

Genelec’s Smart IP Manager seamlessly

solves installation-specific audio problems.

The software tools can handle room

equalisation, system organisation, status

monitoring and more, saving integrators

large amounts of time in configuration

and calibration, and ensuring that the

Smart IP system is performing at its very

best—in any acoustic environment.

For HimmerLand, the attraction to Genelec

wasn’t just the superior sound quality of

Smart IP loudspeakers, but the brand’s

commitment to sustainability, too. The

resort is dedicated to preserving the

picturesque countryside it calls home

by reducing its carbon footprint wherever

possible. It has three sustainable

development goals; using sustainable

energy, providing decent work and economic

growth, and being responsible in

its consumption and production. So the

low power consumption of the Smart IP

family—with its efficient Class D amplifier

design and PoE compatibility—aligned

completely with HimmerLand’s values.

“The facility manager didn’t believe me

when I told him that the power consumption

for the whole system was just 120 W!

He thought that was insane,” recalls

Maibom. “When all 22 loudspeakers in

the sports bar are run at an SPL of 75 dB,

they draw around 5.2 W each, which

is amazing and largely unheard of.

“This is why Smart IP was a great fit

for HimmerLand. The loudspeakers are

good looking and extremely powerful,

as well as being sustainable. They use

recycled aluminium, run off a single CAT

cable, have low power consumption, and

the fact that they use efficient Class D

onboard amplification means that they

don’t produce much heat, which reduces

the load on the resort’s air conditioning.”

On the ground floor, COMM2IG supplied

a Smart IP solution across the entrance

hall, bar area, seating area and a VIP

space for private parties. On the first

floor, the volume is louder as it caters

for a more typical sports bar/nightclub

HimmerLand Resort

83


vibe, so most of the loudspeakers were

installed there, alongside four screens that

show regular sports content. Additionally,

there is a children’s playroom with interactive

projection, where a set of Smart

IP models are installed, too. AMX is used

to control the video and a Q-SYS control

system takes care of the audio.

“The feedback from the client has

been exceptional,’ concludes Maibom.

“Everyone is really happy with the system

and how it looks. The loudspeakers

slot well into the design of the

resort—you don’t really notice them.

The sound is amazing and, most importantly,

sustainable. We know that the

new system will serve HimmerLand

well—for many years to come.”

INSTALLED MODELS

17 x 4430A 11 x 4420A

HimmerLand Resort

85

Corporate

UNITY

AARHUS, DENMARK

HELSINKI & TAMPERE,

FINLAND

86

Genelec helps UNITY redefine work-life

integration across the Nordics

An innovative new brand born in

the Nordics, UNITY is designed

to seamlessly integrate work and

life whilst developing a strong sense of

community, offering busy professionals

everything they need under one roof—

beautifully designed, fully furnished

accommodation; a variety of workspaces

from private offices and conference

rooms to creative co-working areas; a

fully equipped gym; event spaces; an

elegant lounge and bar, and in some

locations a rooftop terrace. Currently

boasting seven locations throughout

the Nordics, the Helsinki, Tampere, and

Aarhus locations are all equipped with

high quality Genelec sound systems.

“The brief was to create a welcoming

atmosphere with a distinct signature

for the UNITY brand and bring it

to life with high quality audio,” explains

Tina Kaikkonen, General Manager for

UNITY Finland. “We collaborated with

TuneButler—a Copenhagen-based control

manufacturer—to curate playlists for the

entire UNITY group, ensuring a consistent

audio experience across all our locations.”

In Helsinki, an additional requirement

was to establish different audio environments

for the lobby; a multi-purpose area

referred to as the ‘barception.’ Serving

as both a reception and a café-bar with

a lounge, plus an open-plan co-working

space on a half-mezzanine, this area

needed easy audio management to cater

to various moods and times of the day.

“The café-bar plays louder music, especially

during evenings when it transforms

into a bar and event space. However, we

didn’t want the audio spilling over into

the co-working areas, disturbing guests

trying to work. So, we focused on providing

high-quality background music

88 UNITY

UNITY

89

that sets the right mood without being

intrusive,” explains Kaikkonen. “As for

the reception, we aimed to envelop our

guests in a sound barrier to ensure private

conversations with our team members.”

Additionally, the eighth-floor rooftop bar

and terrace with its stunning Helsinki

views can accommodate DJs for events.

AVconcept, the UNITY AV integrator in

Finland, opted for Genelec Smart IP networked

loudspeaker systems throughout

the lobby ‘barception’—specifically two

4420s and two 4430s. There are also a

pair of 4430s in the gym and four 4430s

plus a 7050 sub in the panoramic rooftop

events space—which is also capable of

hosting a DJ. The flexible meeting rooms

are equipped with Genelec’s ubiquitous

4000 Series loudspeakers for ease and

convenience, with a pair of 4020s in each

space. For UNITY Tampere, AVconcept

chose a 4000 Series solution. The reception

area enjoys four 4020s for ambient

music, while the café/restaurant boasts

eight compact 4010s. The events/function

space is equipped with eight powerful

4040 loudspeakers. AV control at both

locations is managed via Extron over a

Dante network, with local control through

Extron’s AV control panels, offering easy

source selection and level control.

90 UNITY

Genelec offers clear,

intelligible audio that

adapts to a range of

unique settings.

UNITY

91

In Aarhus, TuneButler took a more central

role in the project, as CEO Kasper

Hollænder, explains. “In the previous

builds, we supplied our audio-visual

control solution and curated playlists

to suit each environment, but at UNITY

Aarhus we were also responsible for the

entire design and installation of the AV

system. Genelec is a brand that I know

I can rely on for incredible sound and

that’s why we chose them for UNITY.

“Each of the individual spaces demanded

individual specifications, and the system

also had to deliver information and services,”

furthers Hollænder. “With Genelec

you have great sound everywhere. Whether

that’s in the meeting rooms, the home

cinema, or a fitness environment where

the bass is required to be a little punchier,

Genelec’s products deliver without fail.

“Additionally, Genelec’s 4000 series comes

with Euroblock connector terminals. This

makes signal connections 75% faster as

the speakers can be easily daisy-chained

together. The sound and magnitude of

the output compared to the speaker

size is very effective, and they look great

with the minimalist interior of UNITY.”

Three TuneButler MFB Music Players

control both the background music

and multiple NEC screens on the basement

and ground floor, making it easy

to choose the music across the multiple

zones. At the centre of the system

is a Q-SYS Core 8 Flex control processor

that targets the processing requirements

of the yoga studio, reception and

lounge areas via Q-SYS iPads with zone

control. Each of these areas features a

selection of Genelec 4020 loudspeakers

in both black and white finishes.

On the first floor of UNITY Aarhus,

TuneButler installed two black 4020

models in three separate meeting rooms,

alongside three NEC MultiSync E658

screens and three Biamp Impera Uniform

8 control pads, which provide intuitive,

user-friendly interfaces for each presentation

room. Additionally, the library

houses four 4020 loudspeakers in white.

A large events space sits on the 12th

floor, where TuneButler integrated eight

more 4020 loudspeakers, alongside a

Biamp Impera Uniform 8, NEC MultiSync

screen and a TuneButler MFB Media

Genelec is the ideal solution and their

values align perfectly with our own.

92 UNITY

UNITY

93

94 UNITY

Player. “We have combined the control

of digital signage with the same platform

as background music, which makes the

control of all the AV content in a space like

UNITY very easy,” explains Hollænder.

Across the three locations, UNITY’s Tina

Kaikkonen is thrilled with the results:

“Genelec’s world-class Nordic brand aligns

perfectly with UNITY’s values. We believe

that we showcase the best of the Nordics,

from furniture and design to functionality.

Genelec’s sustainability credentials,

company integrity, and commitment to

delivering exceptional service were key

factors in our partnership decision.

“Our AV systems seamlessly blend audio

and video, allowing for easy switching

between DJ setups, corporate AV configurations,

and background mood music,” she

continues. “When we’re showing people

around, we’re always proud to show off

our audio equipment. We’ve had lots of

positive feedback on delivering excellent

sound quality, but also for having chosen

such a well-respected Finnish brand.”

INSTALLED MODELS

UNITY Aarhus

UNITY Tampere

58 x 4020C

8 x 4040A 4 x 4020C 8 x 4010A

UNITY Helsinki

8 x 4430A 2 x 4420A

4 x 4020C

1 x 7050C

UNITY

95

Corporate

Ubisoft Swedish

Subsidiary

STOCKHOLM, SWEDEN

96

Ubisoft Stockholm elevates game

development with cutting-edge audio

solutions from Genelec

Headquartered in the chic Parisian

suburb of Saint-Mandé, the French

video game publisher, Ubisoft, is

one of the largest in the world. Founded

by the Guillemot family in 1986, today

Ubisoft numbers over 50 subsidiaries

around the world, including two locations

in Sweden—Massive Entertainment

based in Malmö and Ubisoft Stockholm.

Fiercely independent, Ubisoft has thrived

by embracing new ideas and technologies.

Whether that’s by pioneering dynamic

lighting for Tom Clancy’s Splinter Cell on

the PlayStation 2, getting players moving

with motion controls in Just Dance, or

building complex systemic open worlds

in Assassin’s Creed, Watch Dogs, and

The Division—the company has always

remained ahead of the curve. Key to

maintaining this drive for innovation is

the quality of the working environment.

When Ubisoft Stockholm recently made

the move to a breathtaking new office

location in Hagastaden, a range of high

performance Genelec loudspeaker systems

were specified for the company’s

game development and leisure spaces.

Having helped find the new premises,

IT and Project Manager at Ubisoft

Sweden, Niklas Domander, engaged

systems integrator and consultant This

Is Who I Am (Tiwia) and systems integrator

Logic IT to assist with acoustics

and the technical installation.

The new office space features a range of

specialised rooms and facilities including

a multipurpose Dolby Atmos room that

can be used for demos, presentations,

screenings and other events. There is

98 Ubisoft Stockholm

Ubisoft Stockholm

99

also an Atmos recording studio, a second

5.1 studio, a video editing suite,

plus a splendid central atrium that serves

as a reception and social area capable

of holding company-wide gatherings

and events. Genelec loudspeaker systems

have been installed throughout.

According to Pär Hörnell, CEO at Tiwia,

Genelec was the obvious choice for

this project. “I’ve worked with Genelec

for many years. We had excellent support

from them, including a visit to the

new Experience Centre in Stockholm

where we were able to plan and create

a final proposal for Ubisoft.”

Logic IT was responsible for the installation

in the main atrium reception area plus

the kitchen. Based on Genelec’s 4000

Series installation loudspeakers, the audio

system comprises two compact 4020s,

and six slightly larger and more powerful

4030s that are distributed throughout the

space for an elegant, high quality background

music solution capable of higher

SPLs when required. “4000 Series loudspeakers

are just a no-brainer for this

type of space,” says Logic IT’s André

Wilstrand. “Easy to install and calibrate

to the space (despite lots of glass), they

look good and deliver excellent, reliable

results for years, if not decades to come.”


Logic IT also set up the Dante solution

enabling music playback throughout

this zone via a Yamaha MTX5-D

matrix processor, and connected

Ubisoft’s Teams solution with microphones

to the same loudspeaker

system for the large meeting setup.

The two recording studios were less

straightforward. “The size of the studios

was especially challenging,” admits

Tiwia’s Pär Hörnell. “Achieving suitable

acoustics in such a small space is tricky.

The rooms had already been extensively

treated during the construction phase, but

we ended up having to move the computers

out completely and run USB-C cables

via fibre to make the spaces even quieter.

In these instances, Genelec’s GLM calibration

software enabled us to address

some low frequency challenges and create

a first-class working environment.”

four for overheads. Completing the

setup is a powerful 7360 Smart Active

subwoofer. The second studio—every

bit as bijou as the first—has been

equipped as a 5.1 recording/listening

space. Five 8330s are installed as

surrounds, with a compact 7350 subwoofer

handling the low frequencies.

However, the jewel in the crown is the

9.2.4 Atmos multipurpose room complete

with a huge screen. Niklas Domander

explains: “This is a really cool and truly

multifunctional space. Firstly, it’s a

beautiful demo room that allows us to

showcase games under the best possible

conditions—it serves for visiting

journalists and press events, but also

internally for reviews, presentations,

training sessions and more. It also forms

an important part of the workflow for

our audio team, who love using it.”

The main 7.1.4 Atmos studio is equipped

with Genelec Smart Active loudspeakers.

Three 8331 three-way coaxial models are

set into the front wall as LCRs (left-centreright),

supplemented with four 8330 twoway

models for surrounds, and a further

Tiwia installed three powerful 8350

models behind the screen as LCRs, and

ten 8340 models throughout the room as

surrounds and overheads. A pair of 7370

subwoofers complete the setup. All models

integrate closely with Genelec’s

We truly enjoy the variety and versatility of our studio

setups—we’re a very happy sound team!

Ubisoft Stockholm

101

GLM software which Tiwia used to create

a fully optimised immersive listening

environment. Additionally, the room is

connected to the sound studios via a

Focusrite RedNet Dante system. An HDMI

extender in one of the two floor boxes

enables people to hook up their laptops

in the middle of the room and carry

on working, for maximum flexibility.

“Working with audio in this studio is such

a pleasure,” says Istvan Stenberg, Head

of Audio at Ubisoft Stockholm. “Huge

thanks to Niklas and Pär for creating

such a smart, versatile and efficient audio

ecosystem across the studio. It’s really

improved and streamlined our workflow,

from the analysis of reference material in

the audio room, through to recording and

feedback—now much quicker and easier

thanks to the connection of the two studios

via our RedNet Dante system. With

Genelecs in both the Control room and in

the Recording room we can play back the

recorded material to the artists and get

instant feedback that is precise and sonically

correct—which is a huge time saver.

The consistency between

Genelec models helps

maintain cohesion.

“An initial mix in the 7.1.4 room allows us

to see how the mix translates across a

variety of channel formats, hardware and

environments,” continues Stenberg—“And

then we move into the multipurpose room

and convert it into a mixing stage—we get

a big screen, lots of air for frequencies to


travel, great acoustics and the Genelec

9.2.4 system. Since all our studios and

speakers are set up using GLM, our

mixes translate seamlessly across different

environments. Additionally, the

consistency between Genelec models

helps maintain cohesion throughout

the entire audio production process.

“We truly enjoy the variety and versatility

of our studio setups—we’re a very

happy sound team!” Domander agrees.

“Overall, it’s been a great experience,”

he concludes. “The tight collaboration

from the outset with both Tiwia and

the construction company enabled

us to create a highly functional and

well-designed office space that makes

coming to the office a top-class experience

for both staff and visitors.”

Pär Hörnell is also proud of what has been

achieved. “It’s incredibly inspiring to work

with a client who has such ambitious and

specific demands concerning performance

and quality. Ubisoft pushed us hard, but

the results speak for themselves.”

INSTALLED MODELS

3 x 8350A 10 x 8340A 3 x 8331A 13 x 8330A

6 x 4030C

2 x G Three

2 x 4020C 2 x 7370A

1 x F Two

1 x 7360A

1 x 7350A

Ubisoft Stockholm

103

Corporate

Berghs School of

Communication

STOCKHOLM, SWEDEN

104

106 Berghs School of Communication

The award-winning school equips its new

home with a Genelec Smart IP solution

Established in 1941, Berghs School

of Communication is rated among

the top creative schools across the

globe. Located in Stockholm, Sweden,

the education facility is a world-leader

in communication, offering an advanced

curriculum that covers everything from

brand strategy to content design, illustration,

marketing and art direction.

When Berghs made the move to the newly

developed Gasverket—a former gas plant

that is now home to a growing community

of cultural, educational, and social

enterprises—it needed a flexible audio

solution that could easily deliver sound

to all areas of its new campus. Working

alongside Stockholmbased integrators

Scan AV, Berghs chose a Genelec Smart

IP loudspeaker system for its new venture.

“We moved to a new building and

needed high-quality audio in the open

areas,” begins Bosse Hjerpe, facility

manager at Berghs. “We turned to

Scan AV for a solution that was flexible

and—due to cost reasons—networked.

The building was empty and needed to

be equipped with everything, so a networked

solution was much cheaper than

power outlets and analogue cables.”

Dragan Nedeljkovic, audio integrator at

Scan AV, adds: “I talked to Bosse about

the project and immediately looked to

Genelec’s Smart IP loudspeakers. I’ve

known Genelec for a while and my experience

of working with Smart IP has been

excellent, so I wanted to continue to

implement this technology. I know all the

advantages of a networked solution, so

I asked Berghs to install the initial infrastructure

with lots of network outlets,

which gave us the flexibility to design

the system however we liked. As long

as you have a network outlet available,

Berghs School of Communication

107

you can place the loudspeakers anywhere

and this was hugely important

for Berghs. Genelec’s build quality and

sound was also a deciding factor.”

Berghs’ new home in the Gasverket is

in a central part of the newly developed

Norra Djurgårdsstaden district, a former

industrial part of Stockholm that is currently

undergoing intensive modernisation.

Aiming to be complete by 2029/30,

the finished project will be home to

restaurants, hotels, concert halls and

more—paying homage to Stockholm’s

forward thinking industrial innovation.

at Gasverket comprises 24 Genelec

4430 Smart IP loudspeakers, alongside

eight of the previously used 4020 models

that were brought over to the new

space to be used as auditorium fills.

The Smart IP loudspeakers are distributed

throughout the building, with a Xilica

FR-1 DSP connected via Dante to the

loudspeakers—giving Berghs full control

over the system. Smart IP models offer

power, audio and loudspeaker management

over just one CAT cable, ticking all

the boxes for Berghs, including cost-effectiveness

and simplicity of installation.

The Berghs project began with a network

that spanned all three storeys of the

building and incorporated a multitude of

outlets, allowing Scan AV to cover the

required areas with ease whilst offering

the flexibility to adapt the sound system

to different events as needed. Berghs is

no stranger to the sonic power of Genelec

loudspeakers, as its previous campus was

powered by over 30 of the brand’s 4020

installation models, which worked flawlessly

for over 10 years. The new system

Zone one covers an open area between

the entrance and the classrooms, as

well as an informal hangout space and

study area for students. Zone two covers

the reception area and café, while

zone three is a large open workspace.

Zone four covers Berghs’ co-working

area and zone five plays audio over an

open elevated office space that is used

by teachers, academics and their administration

team. All the loudspeakers are

I’ve known Genelec for a while and my experience

of working with Smart IP has been excellent.



109


mounted with super clamps so that they

can be moved freely and easily if needed.

To configure and calibrate the new system,

Scan AV made full use of Genelec’s Smart

IP Manager software, which is key to

addressing the needs of installers. It solves

common and project-specific audio problems

quickly and easily, ensuring that the

Smart IP system performs at its best—with

unmatched clarity and speech intelligibility

even in complex acoustic environments.

“The entire building that Berghs now

inhabits is equipped with integrated networked

AV systems,” furthers Nedeljkovic.

“Audio, video and system control are

all placed on Berghs’ physical network

and supply large meeting and auditorium

functionality to the school’s bigger events.

“Everything is connected on one, easily

accessible PoE+ powered network

that spans four server rooms. This was

key to the brief that we first received

from Berghs. Their system includes a

variety of AVoIP units, mixing consoles,

cameras, projectors, control systems

and Dante audio connections, all living

on one network that easily integrates

with the Smart IP range.”

Berghs School of Communication is no

stranger to what can be achieved with

a Genelec sound system. Incorporating

a Smart IP solution into its new space

at Gasverket means that the school

can continue its goal of educating the

“top communicators of tomorrow”

using sustainable, reliable and powerful

products from Genelec. Berghs’ new

campus is just the beginning of what

can be achieved in this up-and-coming

corner of central Stockholm.

INSTALLED MODELS

24 x 4430A 8 x 4020C


111

Retail

MAAP Cycling

Apparel Store

BERLIN, GERMANY

112

114 MAAP Store

MAAP seamlessly blends sound, cycling

culture, fashion, and brand identity to

redefine experiential retail

Located in the heart of Berlin,

MAAP’s experiential retail space

merges cutting-edge design with

cycling culture. As a premium performance

cycling apparel brand, MAAP is

renowned for seamlessly merging aesthetics

with performance while crafting

physical spaces that embody its brand

ethos. When the Berlin MAAP LaB opened,

sound was recognised as a pivotal element

in shaping the customer experience,

and Genelec loudspeakers have

been integral to the project’s success.

The Berlin MAAP LaB represents a unique

retail philosophy that’s far removed

from transactional spaces—it focuses

on fostering a sense of community.

“Our LaB is a cultural touchpoint for the

cycling community, a space that connects

with Berlin’s dynamic spirit,” says

Matt Ward, MAAP (LaB Amsterdam

Manager). Ward has a long history as

a music professional and led the effort

to transform sound into a core element

of the brand experience, working closely

with Genelec and project integrator

B.I.N.S.S Medientechnik GmbH.

“Sound is not just an accessory; it’s part

of the DNA of the space,” Ward explains.

“We wanted an environment where sound

feels organic and immersive—inviting

customers to dwell and connect with

the cycling culture we represent.”

The sound system required precision and

adaptability. MAAP’s brief called for superior

clarity at low volumes and the ability

to increase the playback levels for events

without compromising on quality. Ward, an

audiophile with years of experience, turned

to Genelec. “I’ve trusted Genelec in my

production work since 2008. Their reputation

for accurate sound reproduction made

them the obvious choice,” he shares.

MAAP Store

115

Sound is not just an accessory; it’s part

of the DNA of the space.

For the Berlin LaB, seven Genelec 4430

Smart IP loudspeakers were selected. The

4430’s network compatibility offered flexible

installation, requiring just a single CAT

cable for audio, power and management.

“The simplicity of installation was a gamechanger,”

says Christoph Schlenther,

sales manager at B.I.N.S.S Medientechnik

GmbH. “Genelec allowed us to effortlessly

integrate exceptional sound into the

sleek, minimalist design of the space.”

Ward continues: “We needed a system

that met our fidelity requirements and was

easy for the LaB team to operate daily. The

Audac NPW320 delivered this, enabling

us to stream content via Bluetooth,

sync with our in-house LED panel for

events, and offering versatile input

options for cultural and music events.”

The MAAP Berlin LaB features an open

layout filled with high-performance cycling

apparel, which naturally absorbs sound.

This allowed B.I.N.S.S Medientechnik

GmbH to forgo additional acoustic treatments.

Instead, they meticulously tuned

the loudspeakers to the space, achieving

balanced sound levels and eliminating

dead zones or harsh hotspots.

“The 4430s deliver remarkable fidelity,”

Schlenther says. “They create an

116 MAAP Store

immersive experience without overwhelming

the listener, which is crucial for retail.

It ensures that customers feel at ease

and encourages them to stay longer.”

Ward agrees: “Genelec’s ability to deliver

high-quality sound at lower volumes is

invaluable. Customers often compliment

us on the music, noting how it blends

smoothly into the store’s atmosphere.”

The soundscapes at the Berlin LaB reflect

both the city’s vibrant electronic music

culture and MAAP’s brand identity—energetic

yet refined. “Our goal was to evoke

the energy of Berlin while staying true to

MAAP’s ethos,” Ward explains. “Sound

influences how customers perceive the

space and, by extension, the brand.

Feedback has been overwhelmingly positive.

We’ve had customers tell us that

the sound is what makes the space feel

alive. That’s the ultimate compliment—it

means the system is doing its job.”

The project exemplified the importance of

collaboration. “Working with Genelec and

B.I.N.S.S Medientechnik GmbH was seamless,”

says Ward. “Their expertise ensured

the system not only met but exceeded our

expectations.” Schlenther adds: “From

MAAP Store

117

118 MAAP Store

the planning phase to fine-tuning, the

teamwork was outstanding. The result

is a sound system that complements

the space perfectly, enhancing every

aspect of the customer experience.”

The success of the MAAP Berlin LaB

demonstrates the transformative power

of sound in retail environments. With

Genelec as a partner, MAAP has created

a space that invites customers to

immerse themselves in its world—a place

where cycling culture, sound, and fashion

converge. “Sound has the power to connect

people to a brand on an emotional

level,” Ward concludes. “With Genelec,

we’ve created an experience that resonates—both

literally and figuratively.”

INSTALLED MODELS

7 x 4430A

MAAP Store

119

Retail

Jesamondo

Salon & Spa

NATICK, UNITED STATES

120

Enhancing the client experience

with premium audio

Through its Smart IP technology,

Genelec, the leader in active loudspeakers

for over 45 years, is

increasingly the choice of loudspeaker

system for retail establishments, commercial

spaces and beyond, especially

among those aiming for a premium experience

for customers. Jesamondo Salon

& Spa in Natick, MA, is just one of those

businesses, recently installing an audio

system that matches up to its gorgeous

decor and ultra-talented staff of over

40 hairstylists, estheticians, nail technicians,

massage therapists, make-up

artists, a reiki master and more.

Jesamondo owner Matt Traiger had a

particular ambiance in mind, and he has

made it happen thanks in part to this

savvy investment in Genelec Smart IP

loudspeakers. Genelec Inc. senior technical

sales manager Paul Stewart is

himself a longtime patron of Jesamondo,

relying on their talented stylists to maintain

his signature coif. Several months

ago, his stylist Marisol mentioned plans

for an upcoming major renovation involving

allnew floors, ceilings, hair stations

and spa rooms, and Stewart brought up

Genelec as an ideal audio choice for such

a makeover. Traiger was open to any great

ideas for the renovation, and it didn’t take

long for the prospect of a Genelec system

to strike the right chord with him.

“I chatted with Paul,” Traiger recalls.

“And then, an hour later, I’m at Genelec

Inc.’s Experience Center in Natick, and

he’s showing me and testing everything.

He just turned on the Genelec speakers,

and it took half a second to tell a distinct

difference from the sound system we had.

The quality of the sound was just like night

and day, and I said, ‘Let’s do this!’.”

Stewart connected Traiger with Zachary

Lacroix, system engineer at frequent

Genelec integrator partner Parsons Audio

(based in Woburn, MA), who was happy to

get the ball rolling. Traiger’s vision included

being able to dial in a festive mood for the

122 Jesamondo Salon & Spa


123

salon’s mimosasipping patrons, matched

with a much more relaxed/tranquil vibe in

the nail room, spas and shampoo room.

The system they arrived at included 22

Genelec 4435A Smart IP Dante®-enabled

active in-ceiling speakers, blending seamlessly

into Jesamondo’s chic aesthetic and

being able to serve Jesamondo’s distinct

spaces (two speakers in the reception

area, one in each of two bathrooms off

reception, two in the nail room, seven

in the salon, two in the shampoo room,

one in each of four individual spas, and

one in each for a spa bathroom, the spa

lobby and the hallway outside the spa

rooms). Additionally, onwall dials leveraging

Q-SYS automation systems offer

intuitive zone management, individual

speaker muting, and overall control.

Prior to the renovation, Traiger relied on

a single Pandora feed to populate all the

music for the entire facility, which occasionally

created a dissonance between

the needs for the salon compared to

the more subdued spaces. Now, they

have four different Pandora feeds, fully

routable to any room, to make sure that

each space can dial in just the right vibe.

Lacroix remarks, “The benefit you get with

using an IP system is that each speaker

is individually addressable. So, you can

change the routing…you can change the

grouping down the road if you need to.

It’s not all tied together on one cable.”

Traiger is more than satisfied: “There

was nothing that wasn’t done to perfection.

Walking into here now is the

same as walking into that five-star hotel

spa retreat…that five-star hotel salon

retreat. That’s what we’ve created here.

And it wouldn’t have been possible without

the Genelec sound system.”

INSTALLED MODELS

22 x 4435A

124 Jesamondo Salon & Spa


125

Retail

FUEGUIA 1833

Azabudai Gallery

TOKYO, JAPAN

126

128 FUEGUIA 1833

Genelec sound was essential for fragrance

brand that pursues authenticity

As a large-scale multi-purpose

complex in the heart of Tokyo,

Azabudai Hills seeks to exist in

harmony with nature, while providing

support for healthy living. In one of its

corners, the treehouse-like Azabudai

Gallery—of Argentinian fragrance brand

FUEGUIA 1833—has the air of a cosy

hidden retreat. Its inviting interior, alive

with pleasant aromas, enchants visitors

with the beautiful sound of eight

Genelec 8320A loudspeakers.

Established in Buenos Aires in 2010

by Argentinian Artist Julian Bedel,

FUEGUIA 1833 combines scientific

research with artistic exploration to create

evocative, sustainable and deeply

personal fragrances. Guided by inspiration

from music, culture, art and

nature, Julian has developed a unique

way to craft scents that stem from

and evoke memorable experiences.

Uraoka, who represents FUEGUIA 1833

Japan, is delighted with the atmosphere

achieved at the site, stating “The

FUEGUIA 1833 Azabudai Hills store is the

company’s third gallery in Japan, following

our Ginza and Roppongi stores.

After discussing with Julian, we created

a gallery unlike any other, with the theme

of a tree house. The result is an extraordinary

space that honours the concept of

appealing to the customer’s five senses.”

In line with that concept, it was necessary

to deploy high-quality equipment capable

of enticing all five senses, not only

presenting enchanting aromas—which

are the core of this brand—but treating

customers to incredibly rich auditory,

visual, taste and touch experiences.

Upon visiting the Azabudai Gallery, the

first thing that grabs your attention is the

beautiful set of perfume bottles neatly

lined up in the tree house. An electric

guitar displayed upon a wooden wall also

stands out and creates an impact with

visitors. Furthermore, the warm, textured

surface of the wood stimulates the sense

of touch. An elegant bar set up in the

gallery serves carefully selected wines,

which both complement the brand’s fragrances

and offer a delectable range of

tastes to delight customers. Of course,

FUEGUIA 1833

129

this luxurious atmosphere is only complete

with the addition of premium sound.

During installation, Uraoka revelled in the

sound of Genelec loudspeakers. “When

we planned the Azabudai Gallery, the

first instruction Julian gave us was to

install Genelec loudspeakers. He uses

them in his home studio in Italy, as he

needs to trust what he hears as a musician.

Before the installation, I was able to

listen to Genelecs, and I was surprised

at the high quality of the loudspeakers,

especially in terms of their accurate

sound reproduction. Another important

instruction from Julian was to calibrate

the loudspeakers for the store.”

Indeed, for the finest sound quality, system

calibration should always be performed

after the physical installation of the loudspeakers.

Using Genelec Loudspeaker

Manager (GLM) calibration software,

the eight 8320A Smart Active Monitoring

(SAM) loudspeakers in the store were

adjusted to playback in a way optimised

to the unique characteristics of the tree

house environment. The result ensures that

balanced sound fills every part of the store

without interfering with customers’ conversations,

exquisitely delivering Julian’s

carefully curated playlist of blues, jazz and

classical. At FUEGUIA 1833, fragrances

are created to feel utterly real—in total

synergy with living experiences—and that

perfectly aligns with the true-to-life sound

reproduction of Genelec loudspeakers.

Summarising the impact of the gallery’s

Genelec installation, Uraoka adds that,

“Having our choice of sound reproduced

by Genelec loudspeakers is very

important. I think that by allowing customers

to experience the “essence”

of the sound, it stimulates not only

their sense of hearing but also their

sense of smell, and other senses.

INSTALLED MODELS

8 x 8320A

130 FUEGUIA 1833

FUEGUIA 1833

131

Restaurants

Villa Heftye

Bistro

OSLO, NORWAY

132

134 Villa Heftye Bistro

French-inspired cuisine in an listed

building benefits from a sophisticated

Genelec sound system

When dining at a Michelin Guide

restaurant, the focus isn’t usually

on the audio—more often

everyone’s eyes are focused on intricate

plates of well-crafted food. However, Villa

Heftye—a laid-back bistro in the heart of

Oslo—recently took the focus away from

revamping its ever-changing seasonal

menu to renovate its listed restaurant with

a custom Genelec sound system. Known

for its classic dishes, well-stocked wine

cellar and enigmatic décor, the space now

sounds just as good as the food tastes.

Villa Heftye began life as a bank back in

1864. Commissioned by Jorgen Haslev

Heftye and designed by Norwegian

architect Georg Andreas Bull, it was

bought in 2018 by local investor Runar

Vatne for NOK 80 million. In 2021 the villa

became restaurant Villa Heftye, an elegant

yet casual bistro with an emphasis on

French-inspired cuisine that uses seasonal

Nordic ingredients. “The brief was to build

an audio system with the best possible

sound,” began Henning Dyngvold,

founder of Appletify who installed the new

Genelec system. “The loudspeakers had

to look good and complement the design

of the restaurant, which meant that the

physical size was very important, too. The

restaurant is located in a listed building

and is also in the Michelin Guide, so the

system that we installed had to maintain

this high quality. It had to be Genelec.”

Villa Heftye is an exquisite place to wine

and dine. You’ll find signature dishes

like snow crab with edible sand or celeriac

and apple tartar with lemon gel.

There’s also Ribeye with sweet potato

and pumpkin purée and a cheese platter

finisher. It was imperative that this

level of creativity was replicated in the

restaurant’s new Genelec install.

The system comprises 16 Genelec 4020

installation loudspeakers, along with

eight of the larger 4030 models, two

powerful 4040 models and two AIW26

Villa Heftye Bistro

135

We were able to meet the client’s needs thanks to

the quality and versatility of the brand.

active in-wall loudspeakers. This was

the combination needed to ensure Villa

Heftye could accommodate live performances,

while also offering an ambient

background soundtrack for diners.

“The 4020s were chosen for their compact

size and the 4030s and 4040s

for their powerful performance at a

high event volume. All of this together

has given Villa Heftye a crystal-clear

audio atmosphere,” said Dyngvold.

Genelec’s 4000 series offers premium

performance, a choice of 120 RAL colours

and round-the-clock reliability. The

4020 is compact and can squeeze into

any installation, whereas the 4030 is the

natural choice for small to medium-sized

commercial installations. The largest of

the family, the 4040 is designed for environments

which require higher playback

levels—and the use of all three models

at Villa Heftye has resulted in an uncompromised

and atmospheric soundscape.


“The venue is a listed building, so we

had to take extra care where we were

physically placing the loudspeakers,”

said Dyngvold. “The 4000 series was the

perfect choice because the loudspeakers

are available in different sizes and custom

colours—and there is also a wide

range of mounting accessories—which

meant we could place them discreetly

in the restaurant, without affecting the

overall sound. As they’re active designs,

they’re also incredibly easy to look after

and control. You don’t have to find room

for external amplifiers, which is especially

important in a listed building like

Villa Heftye where aesthetics are important

and space is at a premium.”

Villa Heftye is split into four main rooms.

The first three are each equipped with

four 4020s and the fourth has four 4030s

plus two AIW26 in-wall loudspeakers.

Control comes from an Allen and Heath

AHM 64 mixing console. “Villa Heftye

wanted a sound that felt relaxing for

their customers,” explained Dyngvold.

“The AIW26 active in-wall speakers

are used together with the 4030s

when there is an artist playing live.

“This combination creates a much clearer

and more direct sound. Now, the restaurant

leaves the in-wall loudspeakers

on all of the time because it gives the

background music a warm feeling and

Villa Heftye Bistro

137

improves directivity, making the sound

more precise—both at low volume and at

event level.” The walls of Villa Heftye were

also covered in a red fabric to improve the

sound and style of the system and add

to the restaurant’s aesthetics. The fabric

reduces the sound reflections in the room,

resulting in a smooth, ambient atmosphere

in which the music is clear without

overpowering dinner table conversation.

Dyngvold concluded: “It sounds amazing

and it’s all thanks to Genelec’s excellent

product range. We were able to

meet the client’s needs thanks to the

quality and versatility of the brand. The

restaurant has some of the most talented

local chefs, and now its Nordic

neighbour Genelec has added to the

quality that people have come to expect

from the Michelin Guide bistro.”


The audio system had to match the high quality of

a Michelin Guide venue. It had to be Genelec.

INSTALLED MODELS

2 x 4040A 8 x 4030C 22 x 4020C 2 x AIW26

Villa Heftye Bistro

139

Restaurants

Chin Chin

Wine Bar

TALLINN, ESTONIA

140

Chin Chin wine bar breaks new ground

with over 800 wines and a stunning

Genelec Smart IP system

142 Chin Chin Wine Bar

Chin Chin wine bar in Tallinn,

Estonia offers guests the blissful

pairing of a crisp glass of wine

with a stunning sea view. A solo project

of sommelier Karl-Märten Käesel, the

bar is a sophisticated space to sip, swirl

and pour as your troubles melt away into

one of 800 glasses of vino on the menu.

To complement the encyclopaedic wine

list and accompanying menu of handselected

gourmet snacks, Chin Chin adds

to the atmosphere with a discreet yet

powerful audio solution from Genelec.

Estonian audio-visual integrators Progear

OÜ designed, supplied and installed the

system, with the help of local distributor

msonic Baltic. The solution comprises

10 Genelec 4430 Smart IP loudspeakers

that met Chin Chin’s brief of a unique,

multifunctional, good-looking and superior

sound system. This milestone project

marked the very first time that a Genelec

Smart IP solution has touched ground in

Estonia, so this was a particularly special

installation for Progear, msonic Baltic and

the Finnish loudspeaker manufacturer.

“Genelec were selected because of their

legendary status, and because they offer

built-in DSP and Dante compatibility,”

begins Karl-Erik Sepp, sound installation

project manager at Progear. “The

4430 uses one network cable, through

which it receives power, audio and

the possibility to control each speaker

remotely. The ease of use was an important

factor for the team at Chin Chin.

The 4430 also offers the famous Genelec

sound quality, which can easily adapt

to everything from relaxed wine tastings

through to the curated DJ nights

that Chin Chin hosts at the weekend.”

One of the biggest wine bars in Tallinn,

Chin Chin offers guests a 26-page wine

list featuring bold reds from Italy and

Spain, to a range of sparkling wines and

lighter options for warmer days. Guests

can either enjoy a glass at the bar or

take home a bottle to enjoy—which

could prove impossible with so many to

choose from! Additionally, there’s also

the option for guests to pour their own

glass at the futuristic wine dispenser,

where a selection of more expensive wines

can be sampled in smaller measures.

As well as serving as a place to wind down

after work and let loose on the weekends,

Chin Chin also hosts wine classes, which

range from a tour around the Italian coast

via specially selected bottles, to wine

and food pairings and a sparkling wine

course taking drinkers from Prosecco to

Champagne. These classes take place

in a separated area of the bar that can

also be hired out for small meetings and

events. This space can be separated

from the rest of the sound system, in

Chin Chin Wine Bar

143

order for classes to be carried out uninterrupted.

“In the small events space

we installed two 4430 loudspeakers, as

well as a Barco ClickShare CX-30 wireless

image transfer device to make the

wireless transfer of pictures and sound

as seamless as possible. The remaining

loudspeakers form a distributed audio

system across the bar and seating areas

to provide consistent, even coverage

throughout the venue,” explains Sepp.

“In addition to the loudspeakers, at the

heart of the system there is also a Yamaha

MTX5-D processor, which controls the

entire audio solution. Access to simple

functionality is provided through wall

panels and automation. To handle speech

requirements there’s a Shure BLX24RE/

SM58 wireless vocal microphone that

automatically turns off the background

music when in use and restores it after

the mic is finished with—the same automation

was also created for the DJ input

via the Yamaha mixing desk, which is

also connected to the Dante network.

“This gives Chin Chin the opportunity

to place the performer almost anywhere

in the venue where a network connection

has been established, which gives

them complete versatility. We built the

audio solution around the mixing desk,

Dante converter and cable rack so that

all the necessary components would be

together in one place and could be stored

neatly out of sight when not in use.”

While it may be modest in size, Chin

Chin is a glimpse into wine bars of the

future, with wine dispensers, expert

sommeliers and an impressive Genelec

sound system that adapts to a variety of

events. Born out of a love for great wine,

Chin Chin now offers even more than

a glass or two of your favourite tipple,

with high-quality, versatile sound from

Genelec’s unrivalled Smart IP series.

Genelec’s famous sound quality adapts to everything

from wine tastings to DJ nights.

144 Chin Chin Wine Bar

INSTALLED MODELS

10 x 4430A

Chin Chin Wine Bar

145

Restaurants

La Cosso Café

& Restaurant

SHIGA, JAPAN

146

La Cosso delivers a relaxing soundscape

with Genelec 4000 series loudspeakers

Connected to the largest freshwater

lake in Japan, Karahashi Deck is

a multifunctional facility offering

water sports, corporate training, education,

and a glass-enclosed restaurant with

a stunning view. Sitting on the banks of

the Seta River, the new venue is operated

by Biwako Rowing Club—an organisation

that offers rowing classes to children

with disabilities. The newly opened picturesque

café and restaurant, La Cosso,

offers a naturally serene environment,

which is complemented by six 4020

installation loudspeakers from Genelec.

Alongside its water sports lessons and

educational seminars, Karahashi Deck

aims to provide employment support for

people with disabilities, through work in

the café, boat repairs and additional roles

across the site. Genelec helped to provide

a relaxing environment where people with

and without disabilities can interact without

boundaries. “La Cosso was designed

to offer a space with a natural atmosphere

so that everyone who visits automatically

feels at ease,” begins Shuichi

Sakata, manager of Biwako Rowing Club.

“Sound within the space was an important

factor in helping customers relax.

“Cafés are—of course—about eating, but

I also think there’s an element of enjoying

the space and time you spend there. I

think music plays a huge part in that. The

music and the quality of the sound make

a big difference to the atmosphere and

the impression it leaves on our customers.

We are very grateful that Genelec helped

us to create a space like La Cosso.”

Biwako Rowing Club worked alongside

Neighbor Food—who were the project

consultants—on the design and

148 La Cosso Café & Restaurant


149

implementation of the sound system inside

La Cosso. It was Neighbor who suggested

using Genelec, and the size, sound and

design instantly impressed staff members.

The loudspeakers are responsible for

music distribution in the café, and they’re

simple enough to operate so that staff can

manage the audio system with ease. The

music source is typically a smartphone

or tablet, connected via Bluetooth to a

PreSonus StudioLive AR8c mixer. However,

if a customer decides to bring in a Mac

or PC for special events, a PreSonus

AudioBox GO USB interface is then

inserted between the computer and mixer.

“When I arrive in the morning, all I have

to do is turn on the output device and

start playing,” adds Sakata. “Genelec’s

loudspeakers have built-in amplifiers, as

well as Intelligent Signal Sensing (ISS)

technology that automatically turns

on the power when music is played,

so the products are really convenient.

150 La Cosso Café & Restaurant

The Genelec raw aluminium finish was chosen

to match the natural feel of the café.

Even when you go home after work

for the day, the power will automatically

turn off after a certain period.’’

The interior design of La Cosso was just

as important as the sound. Located so

close to Lake Biwa, the design reflects its

natural surroundings with a wood grain

finish that harmonises with the lake in

front of it—highlighted by large windows

looking out over the water. Genelec loudspeakers

in RAW aluminium finish were

chosen to match the natural feel of the

café, as Sakata explains: “The texture

of recycled aluminium enclosures with a

RAW finish was the best choice. When we

installed the loudspeakers, the staff were

surprised at how well they matched the

interiors. I heard that Genelec values the

natural environment, which makes them

highly compatible with venues like ours

where we encounter nature every day.”

Karahashi Deck’s La Cosso restaurant

brings together the natural beauty of

Japan. Not only does it sit alongside one

of the most stunning freshwater lakes

in the country, but it also showcases

the best in humanity, offering permanent

work for people with disabilities.

Genelec’s 4020 installation loudspeakers

offer a relaxing soundscape that ensures

La Cosso can continue its mission by

providing a space in which everyone

can learn and work comfortably.

INSTALLED MODELS

6 x 4020C


151

Restaurants

Lord’s Cricket

Ground Members

Club

LONDON,

UNITED KINGDOM

152

Genelec provides sophisticated Smart IP

audio solution for the elegant members-only

Long Room at Lord’s

Widely known as the Home of

Cricket, Lord’s Cricket Ground

in London is a 31,000-capacity

sports destination that’s played host to

some of history’s most iconic cricket

matches over the past 200 years.

Since 2006, the venue has been in the

capable hands of RH Consulting and

RG Jones who have provided Lord’s

with bespoke audio solutions for its

packed cricket and events programme.

This time around, all the action was off

the pitch with a sophisticated Genelec

sound system—supplied by Audiologic

—delivering pristine audio to Lord’s prestigious

members-only Long Room.

The Long Room, once referred to as “the

most evocative four walls in cricket”, is

known worldwide for its opulence. It sits

as part of the Grade II listed Pavilion with

portraits of notable figures from across

cricket’s history hanging on its walls,

creating a backdrop for the elegant dinners,

lunches and wedding receptions that

are frequently held there. For 130 years

The Long Room has been an important

part of Lord’s. On match days, it welcomes

members to their favourite sport,

whilst also providing the walkway for

players coming down from their dressing

rooms and out onto the pitch. Many

cricket greats have passed through, from

W.G. Grace to Sir Alastair Cook, before

gracing the turf at the Home of Cricket.

The brief was for a new, enhanced entertainmentsystem

that could accommodate

the varying events held in The Long

Room. The space can quickly go from

hosting grand lunches and dinners to jazz

performances, small conferences and

speeches. RH Consulting and RG Jones

154 Lord's Long Room

Lord's Long Room

155

We needed a first-class solution that wasn’t going to

compromise on quality, which led us to Genelec.

continued their partnership at Lord’s

by designing and installing a system to

keep up with these diverse demands.

“Spending a day in The Long Room is

a cricket fan’s dream,” began Roland

Hemming, project manager at RH

Consulting. “Therefore, we needed a

first-class solution that wasn’t going to

compromise on quality, which led us

to Genelec. We’d been talking about

this project for years, so there was a

lengthy design process, mainly because

it’s such an iconic space. Prior to the

Genelec system, Lord’s was using a

combination of in-house and temporary

systems, which was very disruptive.”

“The Pavilion at Lord’s is a listed building

so aesthetics were very important

and we were also restricted on

where we physically positioned the

loudspeakers,” furthered Richard

Northwood, design consultant at RH

Consulting. “It’s a really busy room, so

the audio solution we installed had to

ensure everyone could be heard.”

Primarily, Lord’s wanted an entertainment

system for The Long Room that

was able to play high-quality music, but

it also had to serve as part of the evacuation

system. The system includes

redundancy so that should part of the

system fail, the rest carries on. This led

RH Consulting to Genelec’s Smart IP

loudspeakers, which are driven individually

—offering a high degree of redundancy.

The system uses 12 Genelec 4430A Smart

IP models in a custom RAL9001 cream

colour. Known for their exceptional sound

quality and networked convenience, the

4430A uses PoE to deliver uncompromised

SPL and acoustic performance and

is fully compatible with both Dante and

open streaming standards such as AES67.

“The Genelec Smart IP loudspeakers

are sustainably made, flexible and can

be customised in a wide range of colours,”

commented Hemming. “Another

advantage of using this series is that

the loudspeakers are run and controlled

on a single CAT cable. We were able to


Lord's Long Room

157

cable the system from the basement,

which meant that there was little disruption

caused by chasing cables through

the walls. This saved on time and money,

and meant that we didn’t have to make

any physical changes to the venue.”

The loudspeakers are controlled by

Genelec’s Smart IP Manager software.

This targets specific audio installation

problems, including room equalisation, status

monitoring and more, saving installation

teams time as it ensures that all of the

loudspeakers are performing at their very

best—even in challenging environments.

RG Jones also installed six 7040A active

subwoofers. The Lord’s Estates’ department

extended the room’s radiator covers

so that these are invisible. The sub’s

onboard bass management technology

enables it to filter low-frequency information

from the main channels and take

responsibility for handling it. Additionally,

room compensation controls also allow

users to optimise the 7040A for any

environment. All of this was connected

into the existing site-wide DSP network.

“One of the main problems of the old

system was that if you were using more


than one mic it would go into feedback

very quickly,” explained Hemming. “Now,

the loudspeakers that are closer to the

microphones can be individually controlled,

avoiding any potential feedback.

This is down to the control that only a

self-powered IP solution can give you.”

At its most basic, the new system can be

controlled via a touchscreen on the wall,

but The Long Room is also equipped with

a couple of mobile mixing consoles that

can be plugged in when necessary, so that

a full mix can be created by an engineer

if needed. This gives the room the flexibility

required for bigger events including

parties and weddings, which are becoming

more and more popular at Lord’s.

action. “Genelec are a reliable brand with

an excellent track record. The sound in

The Long Room has gone from being an

afterthought, to one of the stand-out

features of the Pavilion,” concluded

Northwood. For 130 years, the room has

been graced with some of the sport’s

biggest stars, and now Genelec becomes

part of that legacy—delivering a bespoke

audio solution to a sporting venue that’s

high on the list of any avid cricket fan.

The new audio system at The Long Room

has opened the door to even more cricket

fans that long to be at the heart of the

INSTALLED MODELS

12 x 4430A 6 x 7040A

Lord's Long Room

159

Premium

Listening

DAF Technology

Lab, Tilburg

University

TILBURG, NETHERLANDS

160

Two cave systems deploy Genelec 4420

Smart IP loudspeakers to bring their virtual

reality classroom to life

162 DAF Technology Lab

Long days of monotonous desk work

are in the past—at Tilburg University

at least—as the Netherlands campus,

which specialises in artificial intelligence,

social and behavioural sciences,

recently upgraded its DAF Technology Lab

to revolutionise the way its students learn

and collaborate. Expanding the possibilities

of immersive education and innovative

research, two cutting-edge CAVE

(Cave Automatic Virtual Environment)

systems with VR opportunities and 360º

sound from Genelec now call Tilburg

home. In a project that aims to positively

impact education and training, the Smart

IP series brought high-quality, real-life

audio to a notably complex project.

Max Louwerse, Professor of Cognitive

Psychology and Artificial Intelligence at

Tilburg University—and Founder and

Scientific Director of the DAF Technology

Lab—has been a big advocate of this

new type of immersive learning. In several

publications he explained how a CAVE

system could be pivotal in the teaching of

complex subjects by making them more

engaging, motivating, and effective.

In one of the studies Louwerse and his

team stated: “Results indicated significantly

higher learning gains after collaborative

learning in the CAVE with large effect

sizes compared to a textbook condition.

Furthermore, low spatial ability learners

benefited most from the strong spatial

cues provided by immersive virtual reality,

effectively raising their performance

to that of high spatial ability learners.”

Created in collaboration with integrator/

designer Levtec and AV partner Kinly,

the DAF Technology Lab presents an

all-encompassing VR environment for

researchers and educators. The virtual

classrooms were custom built to give the

same experience as using a VR headset,

with the main difference being that each

of the two CAVE systems are completely

collaborative. Each has four custom

Gerriets screens on which the virtual world

is presented via four Digital Projection

projectors, as well as the state-of-theart

spatial sound system from Genelec.

“If we want good visuals, we have to

consider good audio,” explains Louwerse.

“We looked at loudspeaker companies

across the world, and Genelec was our

preferred choice. Not only because of

the quality of the equipment, but also

because of something else that we find

important—when we collaborate with

a company there must be mutual trust,

excitement, and enthusiasm about the

project. That’s why we chose Genelec,

and they have not disappointed us. On

the contrary, we have been extremely

happy with the speaker systems in both

CAVEs, as well as with the collaboration.”

DAF Technology Lab

163

The CAVEs each have a system that

comprises 42 Genelec 4420 Smart IP

active networked loudspeakers and two

Genelec 7360 Smart Active subwoofers.

Each CAVE is a mere five sq-metres in

size, so some of the loudspeakers are

on the ground, others are at ear height

and 10 are placed above the CAVE

with an additional four clustered in the

middle of the room. The quantity was

decided using the Thompson model

equation, which calculates how many

loudspeakers are needed to ensure that

there is minimum space around them.

“Our goal was to create a sound system

that was indistinguishable from standing

in a real-life environment,” furthers

sound designer Marijn Cinjee. “We

wanted a system that would allow for

sound objects to be moved with high

precision in a virtual reality 360º world.”

The team developed a panning algorithm

that took data from the loudspeakers

to recreate phantom images.

Live tracking via an OptiTrack passive

tracking system ensures that the listener

never moves outside the zone of


There must be mutual trust, excitement, and enthusiasm

about a project. That’s why we chose Genelec.

immersion, as it can follow a maximum

of 12 people at once in the CAVE by

tracking bodily and facial movements.

DAF Technology Lab is also a very modern

space, so we couldn’t resist the temptation

of going with a modern audio solution.”

“The main purpose of this project was

realism, and also for the human voice in

the simulated environment. The Smart

IP series turned out to be cost effective

because you don’t need all the other

infrastructure, such as extra cabling and

additional amplifiers—the power, audio

and loudspeaker management all run off

a single CAT cable,” explains Cinjee. “The

Additionally, the spatial system is run

on a Digigram audio card that sends

signals to all 42 channels and uses an

AES67 network to access the Smart

IP loudspeakers. This is run through a

QSC audio processor which handles all

of the channels and makes sure that

the latency is consistent, and all software

is aligned. Furthermore, the CAVEs

DAF Technology Lab

165

use Ableton software to address the

channels and move the sound in 3D.

“Each speaker is equally spaced—and

therefore perfectly calibrated,” continues

Maarten Horden, who designed

and developed the DAF Technology Lab.

“When you walk around the space you

will experience a different way of listening

depending on where you are standing,

but it is always the most optimal

sound. This is all thanks to Genelec.”

One of the main challenges with the

DAF Technology Lab was that the two

CAVEs weren’t big enough for back

projection, but this became a positive

when it came to installing the loudspeakers.

“We designed the CAVE ‘inside out’

with front projection, which gave us

the advantage of placing the speakers

behind the screen,” explains Horden. “If

you had back projection, the audio system

would have created shadowing.”

Tilburg’s DAF Technology Lab CAVE systems

have presented the university and

its affiliated partners with a new age of

both technology and teaching. The system

utilises high-quality, immersive technology

to positively impact the way students

respond to complex information, and


Genelec has again played a key part in

what looks to be a pivotal project for future

collaboration both on and off campus.

“Whereas most CAVE and VR environments

focus on impressive immersive

visual aspects in simulations, the DAF

Technology Lab combines an impressive

360 degrees immersive visual simulated

environment with a cutting-edge immersive

audio environment,” notes Louwerse in

conclusion. “The Genelec system has provided

us with unprecedented opportunities

to have groups of users interact with learning

content and collaborate in an extremely

realistic—virtual—environment.”

INSTALLED MODELS

In each of the two CAVEs

42 x 4420A 2 x 7360A

DAF Technology Lab

167

Premium

Listening

Lilla Akademien,

Queen Silvia

Concert Hall

STOCKHOLM, SWEDEN

168

Prestigious Stockholm music school benefits

from sophisticated Genelec Smart IP solution

for new concert hall

When the directors of Stockholm’s

prestigious music

school, Lilla Akademien, set

about building a new concert hall on its

existing campus, their mission was to

create a highly flexible venue, serving as

a small performance space for professional

live music concerts, a rehearsal

room for the music school’s students and

an inspiring setting for creative learning.

Lilla Akademien’s Artistic Advisor, Mark

Tatlow explains: “We wanted to give

students—and everyone who performs

in the Hall—somewhere to truly immerse

themselves in their instrument. For that,

we needed a sound system that would

work for live classical music performed

acoustically, as well as for electroacoustic

music and live-streamed concerts.”

Work on the project began in 2020 and

was completed and inaugurated in 2022,

by Sweden’s reigning monarch herself,

also a patron of the music school. The

result is a stunning auditorium, unlike

any other: a harmonious blend of architecture,

technology and lighting—with a

world-class sound system from Genelec.

Unlike a modern, purpose-built concert

venue, the Hall is hardly visible from the

outside, hidden behind the austere redbrick

facade of a 19th-century former

orphanage, one of the many historic buildings

lining the streets of Vasastan, on

the edge of Stockholm’s historic centre.

Having identified the most suitable

building on campus, one which could

maximise the potential for design and

functionality, Italian architect Giorgio

Palù set the bar high for the Hall’s

design aesthetics and left the venue’s

acoustics in the capable hands of

Japanese acoustician, Yasuhisa Toyota,

an established international authority

in the field of Concert Hall design.

The unusual layout of the Hall required

close collaboration from a team of international

professionals across a range of

disciplines, including leading Swedish

integrators Informationsteknik.

Marcus Haraldsson Boij, Technical

Director of the Informationsteknik team

explains the challenges: “Despite the relatively

small 300 seat capacity, this is one

170 Queen Silvia Concert Hall

Queen Silvia Concert Hall

171

of the most complex projects I have been

involved in. The combination of a centrally

located stage, the long reverberation time

of acoustic classical music—and a design

requirement to minimise the number of visible

loudspeakers—made it very interesting

from an acoustic design point of view!”

Boij, an experienced musician with a

background in sound engineering, understood

all too well the constraints of the

building’s cavernous architecture and

set about sourcing a flexible sound system

that could work just as well for

acoustic and non-acoustic music.

“We needed to distribute high-quality

sound close to the audience without it

playing louder than the reverb. Without a

traditional ‘left/right’ stage and with the

audience seated at three different levels

surrounding the orchestra, it demanded

a different way of thinking—and while I

wanted more speakers, it simply wasn’t

possible given the design of the Hall.”

To limit the amount of sound bouncing

around the room, it was important to

reduce the volume from the loudspeakers

and Genelec’s Smart IP range of networked

models, with their outstanding


audio performance and excellent nearfield

clarity, was an obvious choice: “By

positioning them around the space” Boij

continues, “we avoided using a traditional

line array system, which would have been

too obtrusive in this setting. Instead,

we created a unique distributed sound

system which utilised the volume of the

entire Hall while still giving the audience

a sound that felt both rich and intimate.”

the 14-metre high room are finished in

the same varnish as ‘Cremona’ violins—

but it was the wooden ribs of this unique

wall construction which posed an issue.

With a design brief that clearly prohibited

too many visible loudspeakers,

could the cabling and amplifiers be hidden

within the sumptuous gold fittings

and honey-coloured pine cladding?

The Hall is built to the highest environmental

standards with an unparalleled

attention to detail; the pine-clad walls of

“We knew that with the way the walls were

constructed, and the design requirements

imposed upon us, pulling cables was

The network allows discrete control of each

loudspeaker to move sound around the room.


173

going to be a problem. This led us to the

Smart IP loudspeaker family—since this

avoided having to worry about housing

external amplifiers and their single cable

technology made cabling MUCH easier,”

notes Boij. “It was a great solution for us.”

of tomorrow. Not only did the active

design of Genelec loudspeakers eliminate

the need for external amplifiers,

but providing multichannel sound over

the Dante network was an unexpected

bonus for the school’s students:

The team at Informationsteknik specified

twenty-two Smart IP 4420 models and

four 4430s. Painted in RAL 1036 gold,

the 4430s were the only visible loudspeakers

of the entire installation. Two

pairs were suspended below the first level

balcony, blending harmoniously with the

décor. Additional pairs of the compact

4420s were installed every few metres

across each section of the curved wall

in between the windows, cleverly hidden

in specially insulated recessed boxes.

Tatlow concludes by explaining: “Using a

digital audio workstation, our composition

students can connect to the Hall and

create pieces by combining the live acoustics

of the Concert Hall with electronic

sounds or music. The network allows

discrete control of each loudspeaker to

move sound around the room. The design

of the Hall itself encourages students to

take the next step in their music making

—and the possibilities are huge.”

For Lilla Akademien, it was essential that

the Hall could meet the dual demands of

classical music tradition and the music

INSTALLED MODELS

4 x 4430A 22 x 4420A



175

Premium

Listening

Kino Konepaja

Cinema

HELSINKI, FINLAND

176

178 Kino Konepaja

Genelec’s advanced loudspeaker

technology delivers superior audio

quality to Konepaja cinema

In the vibrant Konepaja neighbourhood

of just a cinema, the space is an intersection

of film, production, and pristine

sound design coupled with a New York

soul that’s led by Jussi Myllyniemi of

Whitepoint, a Finnish post-production

company. It’s here that Genelec’s audio

expertise plays a key role, transforming

a once-traditional space into a cuttingedge

venue that blends exceptional

sound with the latest on-screen hits.

The intimate, 55-seat venue was conceived

as a production space that

could also serve as a cinema, driven by

Myllyniemi’s background in post-production

and commercial movie events.

“Initially, we considered collaborating

with existing cinemas, but when that

didn’t work out, we decided to create

our own,” he explains. “We’d had this

facility in mind for a while, but we

were met with some structural challenges.

The space had beams that

obstructed some viewpoints, but we

were eventually able to remove these,

enabling us to sign a long-term lease.”

Kino Konepaja’s identity as both a cinema

and a post-production studio demanded

superior audio-visual quality. “We work

extensively with visuals, so we knew exactly

what we needed there,” Myllyniemi

states. “But for sound, we weren’t willing

to compromise—we needed a system

to match the picture quality, so of course

we chose Genelec. We have been using

Genelec’s loudspeakers for years—we

are extremely confident in their sound

accuracy and reliability.”

Genelec’s 7.1 surround system became

the heart of Kino Konepaja’s setup, featuring

three high SPL S360 studio loudspeakers

in the LCR (left-centre-right) positions,

six 8350 studio loudspeakers as surrounds,

and a 7382 subwoofer. Myllyniemi

appreciated the way Genelec’s active

loudspeakers simplified the installation.

“Connection-wise, they’re incredibly easy

Kino Konepaja

179

180 Kino Konepaja

to work with. You just need a line-level

signal cable between the processor and

the speakers,” he says, also adding that

the aesthetic of Genelec’s speakers aligns

with Kino Konepaja’s design. “Genelec

speakers are beautiful—they’re meant to

be seen, not hidden away,” he notes.

was an eye-opening process. “As a ‘picture

person’ I had to embrace a whole new

perspective to understand the importance

of sound,” he admits. “The learning curve

involved embracing unfamiliar elements,

like installing over 1000 square meters of

gyprock on the walls for sound insulation.”

The venue’s attention to detail also

extends beyond the main cinema space.

In the bar area, visitors can find a trio

of compact 8020 studio loudspeakers

paired with a 7050 subwoofer—models

that Myllyniemi bought nearly two decades

ago. “Everything else has changed

over the years, but these Genelec models

remain fully functional and still fit right in,”

he reflects. “This long-term durability reinforces

our mission of creating an enduring

space where audio fidelity is paramount.”

Kino Konepaja’s space required extensive

acoustic treatment to meet the

high standards they set for the cinema.

Acoustic designer Kalle Lehtonen of

Promethor—a Finnish acoustic consultancy

business—collaborated on the

project, focusing on sound isolation within

a restricted budget. For Myllyniemi, this

As the project progressed, Genelec’s

reliable sound quality continued to reassure

Myllyniemi and his team. “Even at

high SPL levels, the detail and clarity

in Genelec’s sound is astonishing. It’s

rewarding to offer an experience where

the audience hears sound exactly as

the creators intended,” he says.

Kino Konepaja caters to an audience that

values high-quality audio-visual technology.

From arthouse screenings to

large-scale productions, the venue now

provides an unparalleled experience in

Helsinki. “Our audience respects quality,

and compromises simply weren’t

an option,” Myllyniemi asserts. In fact,

Kino Konepaja hosts a variety of international

productions, with filmmakers

from around the world visiting to witness

the progress of their projects. “We’re a

Even at high SPL levels, the detail and clarity

in Genelec’s sound is astonishing.

Kino Konepaja

181

182 Kino Konepaja

micro-sized company, but we made a

substantial investment to ensure we offer

the highest quality,” he says with pride.

As Kino Konepaja continues to evolve,

Myllyniemi remains enthusiastic about

the role Genelec plays in its identity.

Genelec’s active loudspeakers have

proven to be the perfect match for Kino

Konepaja, providing unmatched sound

quality that’s easy to install and manage.

In Myllyniemi’s view, Genelec’s reputation

as a “workhorse” with extraordinary durability

makes them the ideal choice. “The

longevity of these speakers speaks for

itself. Offering a space where people can

hear sound as it was meant to be heard

is incredibly satisfying,” he concludes. “The

Genelec system doesn’t just enhance

our theatre experience—it defines it.”

INSTALLED MODELS

3 x 8020A 6 x 8350A 3 x S360A 1 x 7050C

1 x 7382A

Kino Konepaja

183

Premium

Listening

Home Cinema

Brunnock

SANDTON,

SOUTH AFRICA

184

South African home cinema relies on Genelec

for a sustainable solution

186 Home Cinema Brunnock

Cinema Architects is an

award-winning custom integration

company based in Kramerville,

Sandton, that specializes in the design

and integration of sophisticated electronic

systems for residential environments—

including some of South Africa’s most

beautiful and innovative home cinemas.

‘Cinema Brunnock’ was one such project

which scooped up not one, but two

prestigious awards; the first from Design

et al., a leading UK interior design and

architecture magazine; and the second

from CE Pro, the leading US B2B publication

for custom electronics. As with

all of Cinema Architects’ home cinema

projects, Genelec was the go-to loudspeaker

choice for Cinema Brunnock.

The brief for the project was somewhat

unusual in that the client asked for a bed

to be incorporated in the design at the

front of the cinema. “In fact, the client

is a family with two young children who

enjoy weekend cinema sleepovers,”

recalls Cinema Architects sales & marketing

director, Mauricio Tavares. “That

had an impact on our audio calculations

as we needed to ensure that the ‘sweet

spot’ was focused on the front row where

the bed is located. It’s an unconventional

request, so it was up to us to ensure that

the sound in the rest of the space was not

compromised as a result.” Another challenge

was that the residence is built next

to a dam with high water levels—consequently

a huge amount of waterproofing

had been carried out in the basement

where the cinema is located. “We were

not allowed to drill into the concrete floor,

sidewalls or roof as it would have compromised

the waterproofing treatment,”

explains Tavares. “Our only option was

to build a ‘room-within-a-room’ using

a stand-alone sub frame. However, the

second problem was that the roof was

very low—much lower than the norm—and

that the sub-frame was going to lower it

still further. We spent a lot of time designing

a subframe with the lowest profile

possible, in order to maintain the maximum

amount of height in the room.”

When it came to the sound, Cinema

Architects opted for a 7.1.4 immersive

loudspeaker system comprising three

Genelec 1238AC three-way Smart

Active studio loudspeakers as LCR

(left-centre-right), supplemented by four

Genelec AIW25 in-wall surround loudspeakers

and four AIC25 in-ceiling overhead

loudspeakers. A 7370 12-inch

Smart Active subwoofer placed beneath

the screen completed the system.

“We’ve been using Genelec for our home

cinema builds for years,” remarks Tavares.

“Apart from the obvious advantage when

it comes to sound quality, there is also

the benefit of design simplicity using


187

Genelec. Having built-in amplification is

a huge advantage, especially in areas

where space is at a premium. It’s often

the case in home cinemas, and especially

so in this instance. Not having to worry

about sourcing external amplifiers and

then finding a home for them is a massive

bonus, and of course it reduces cabling

as well—which in turn reduces cost.”

Having eliminated the need for external

amplifiers, Cinema Architects were

able to select a processor based on its

surround sound capabilities and not its

amplification power. They opted for an

affordable NAD receiver which produces

excellent quality sound and is upgradeable

both in terms of software and

hardware, thus lengthening its service

life and representing considerable cost

savings. The Genelec loudspeakers are

also supported by regular free firmware

updates, which increases longevity.

The Cinema Architects team also appreciates

the ease with which Genelec Smart

Active models can be set-up and calibrated

using GLM software. “It’s really

easy to get the system sounding great,

even in awkward acoustic spaces,”

confirms Tavares. “We’re able to calibrate

the loudspeakers precisely the

188 Home Cinema Brunnock

The high quality, reliable and sustainable system

will perform beautifully for decades to come.

way we want to, so that we can guarantee

crystal clear, transparent audio,

whatever the constraints. Finally, their

durability is also second to none; once

installed, we know they will be fit for

purpose for many years to come.

“In short, the active design and superlative

audio quality of Genelec loudspeakers

offer advantages for us at several levels:

overall the system is much more compact

and easier to install—having removed the

need for bulky external amplifiers and

associated cabling, all we need to add is a

processor and a source (such as a Blu-ray

player or Apple TV etc.); consequently we

have much more flexibility when it comes

to the choice of a processor. The result is

a high quality, reliable and sustainable system

that will perform beautifully for decades

to come. Using Genelec has allowed

us to be more creative, to push the boundaries

of what’s possible, and to produce

a world-class cinema every time.”

INSTALLED MODELS

4 x AIC25 4 x AIW25 3 x 1238AC 1 x 7370A


189

Product

Information

190

Technical Specifications

4410A Smart IP

SPL

96 dB

Frequency Response

67 Hz–40 kHz (-6 dB)

Amplifier Power

18 W Bass (Class D)

+ 18 W Treble (Class D)

Weight

1.5 kg, 3.3 lb

Accuracy of Frequency Response

± 2.5 dB (74 Hz–20 kHz)

Driver Dimensions

76 mm Woofer + 19 mm Tweeter,

3 in Woofer + 3/4 in Tweeter

Dimensions

H 181 x W 121 x D 115 mm,

H 7 1/8 x W 4 3/4 x D 4 17/32 in

Connections

1 x RJ45 AES67 / Dante Input

Colour Options

+ 120 RAL colours

4420A Smart IP

SPL

100 dB

Frequency Response

55 Hz–39 kHz (-6 dB)

Amplifier Power

50 W Bass (Class D)


Weight

3.1 kg, 6.8 lb

Colour Options

+ 120 RAL colours


± 1.5 dB (62 Hz–20 kHz)

Driver Dimensions


4 1/8 in Woofer + 3/4 in Tweeter

Dimensions

H 226 x W 151 x D 142 mm ,

H 8 29/32 x W 5 15/16 x D 5 19/32 in

Connections


1 x Euroblock Analog Input

192 Product Information

4430A Smart IP

SPL

104 dB

Frequency Response

45 Hz–39 kHz (-6 dB)

Amplifier Power

50 W Bass (Class D)


Weight

5.1 kg, 11.2 lb

Colour Options

+ 120 RAL colours


± 1.5 dB (58 Hz–20 kHz)

Driver Dimensions



Dimensions

H 285 x W 189 x D 178 mm,

H 11 7/32 x W 7 7/16 x D 7 in

Connections



Product Information

193


4435A Smart IP

SPL

104 dB

Frequency Response

58 Hz–39 kHz (-6 dB)

Amplifier Power

50 W Bass (Class D)


Weight

3.5 kg, 7.7 lb

Colour and Shape Options

for Grilles


± 2.5 dB (62 Hz–20 kHz)

Driver Dimensions



Dimensions

Round Grille: Ø 288 x D 165 mm,

Ø 11 3/8 x D 6 1/2 in, Square Grille:

L 288 x W 288 x D 159 mm,

L 11 3/8 x W 11 3/8 x D 6 1/4 in

Connections



4436A Smart IP

SPL

104 dB

Frequency Response

62 Hz–39 kHz (-6 dB)

Amplifier Power

50 W Bass (Class D)


Weight

5.3 kg, 11.7 lb

Colour Options


± 2.5 dB (70 Hz–20 kHz)

Driver Dimensions



Dimensions

H 237 x W 294 mm,

H 9 3/8 x W 11 5/8 in

Connections




3440A Smart IP

SPL

106 dB

Frequency Response

35 Hz–120 Hz (-6 dB)

Amplifier Power

70 W Bass (Class D)

Weight

14.5 kg, 32 lb

Colour Options


± 2.5 dB (35 Hz–120 Hz)

Driver Dimensions

165 mm, 6 1/2 in Woofer

Dimensions

H 475 x W 475 x D 220 mm

H 18 3/4 x W 18 3/4 x D 8 5/8 in

Connections



Product Information

195


4010A

SPL

96 dB

Frequency Response

67 Hz–25 kHz (-6 dB)

Amplifier Power

25 W Bass (Class D)


Weight

1.5 kg, 3.3 lb


± 2.5 dB (74 Hz–20 kHz)

Driver Dimensions


3 in Woofer + 3/4 in Tweeter

Dimensions

H 181 x W 121 x D 115 mm,

H 7 1/8 x W 4 3/4 x D 4 17/32 in

Connections


Colour Options

+ 120 RAL colours

4020C

SPL

100 dB

Frequency Response

56 Hz–25 kHz (-6 dB)

Amplifier Power

50 W Bass (Class D)


Weight

3.1 kg, 6.8 lb


± 2.5 dB (62 Hz–20 kHz)

Driver Dimensions



Dimensions

H 226 x W 151 x D 142 mm ,

H 8 29/32 x W 5 15/16 x D 5 19/32 in

Connections


Colour Options

+ 120 RAL colours


4030C

SPL

104 dB

Frequency Response

47 Hz–25 kHz (-6 dB)

Amplifier Power

50 W Bass (Class D)


Weight

4.9 kg, 10.8 lb


± 2 dB (54 Hz–20 kHz)

Driver Dimensions



Dimensions

H 285 x W 189 x D 178 mm,

H 11 7/32 x W 7 7/16 x D 7 in

Connections


Colour Options

+ 120 RAL colours

4040A

SPL

109 dB

Frequency Response

50 Hz–25 kHz (-6 dB)

Amplifier Power

120 W Bass (Class AB)

+ 120 W Treble (Class AB)

Weight

9.9 kg, 21.8 lb


± 3 dB (55 Hz–20 kHz)

Driver Dimensions



Dimensions

H 350 x W 237 x D 223 mm,

H 13 25/32 x W 9 11/32 x D 8 25/32 in

Connections


Colour Options

+ 120 RAL colours

Product Information

197

Editorial content

Copper Leaf Media

Photo credits

Marvel – Earth’s Mightiest Exhibition: Marvel

Sámi Museum and Nature Centre – Siida: Teemu Oksanen

India in Fashion Exhibition: Caroline Moss

Cold War Museum REGAN Vest: Morten H. Andersen

Panorama Landscape Hotel: Teemu Oksanen

Immerso Hotel: André Boto

Jacy’z Hotel & Resort: Peder Carlsson

Grand Joanne Hotel: Stump Photo

HimmerLand Resort: Morten H. Andersen

UNITY Helsinki & Tampere: Teemu Oksanen

UNITY Aarhus: Simon K. Larsen

Ubisoft Swedish Subsidiary: Peder Carlsson

Berghs School of Communication: Peder Carlsson

MAAP cycling apparel store: Peder Carlsson

Jesamondo Salon & Spa: Eric Daubney

FUEGUIA 1833 Azabudai Gallery: KEIKO CHIBA/Nacasa&Partners

Villa Heftye Bistro: Appletify

Chin Chin Wine Bar: Kenneth Rüütli

La Cosso Cafe & Restaurant: Yu Nomura

Lord’s Cricket Ground Members Club: James Cumpsty

DAF Technolog Lab, Tilburg University: Peder Carlsson

Lilla Akademien, Queen Silvia Concert Hall: Malin Jochumsen

Kino Konepaja: Teemu Oksanen

Home Cinema Brunnock: Cinema Architects

ISBN 978-952-65121-4-3 (hardcover)

ISBN 978-952-65121-5-0 (PDF)

Genelec document BBAGE249. Copyright Genelec Oy 12.2024. All data subject to change.

Genelec Oy | Olvitie 5 | 74100 | Iisalmi, Finland | Tel. +358 17 83881 | enquiries@genelec.com | www.genelec.com

Genelec Premium Presentation - Volume 4 (2025)

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